0001476804-19-000009.txt : 20191112 0001476804-19-000009.hdr.sgml : 20191112 20191112150131 ACCESSION NUMBER: 0001476804-19-000009 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20190930 FILED AS OF DATE: 20191112 DATE AS OF CHANGE: 20191112 EFFECTIVENESS DATE: 20191112 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Roundview Capital LLC CENTRAL INDEX KEY: 0001476804 IRS NUMBER: 262457538 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13617 FILM NUMBER: 191208748 BUSINESS ADDRESS: STREET 1: 182 NASSAU STREET SUITE 201 CITY: PRINCETON STATE: NJ ZIP: 08542 BUSINESS PHONE: 609-688-9500 MAIL ADDRESS: STREET 1: 182 NASSAU STREET SUITE 201 CITY: PRINCETON STATE: NJ ZIP: 08542 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001476804 XXXXXXXX 09-30-2019 09-30-2019 Roundview Capital LLC
182 NASSAU STREET SUITE 201 PRINCETON NJ 08542
13F HOLDINGS REPORT 028-13617 N
Andrew Lieu Chief Compliance Officer 609 688 9500 Andrew Lieu Princeton NJ 11-12-2019 0 222 463324 false
INFORMATION TABLE 2 rvc13F3Q2019.xml 3M CO COM 88579Y101 1976 12020 SH SOLE 11657 0 363 ABBOTT LABS COM 002824100 541 6465 SH SOLE 6315 0 150 ABBVIE INC COM 00287Y109 1051 13885 SH SOLE 13175 0 710 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 1144 5945 SH SOLE 5945 0 0 ALPHABET INC CAP STK CL C 02079K107 11609 9523 SH SOLE 9390 0 133 ALPHABET INC CAP STK CL A 02079K305 978 801 SH SOLE 769 0 32 ALTERYX INC COM CL A 02156B103 4180 38910 SH SOLE 38275 0 635 AMAZON COM INC COM 023135106 5779 3329 SH SOLE 3233 0 96 AMERICAN EXPRESS CO COM 025816109 2403 20315 SH SOLE 19665 0 650 AMERICAN INTL GROUP INC COM NEW 026874784 355 6368 SH SOLE 6143 0 225 AMETEK INC NEW COM 031100100 1219 13280 SH SOLE 13280 0 0 AMGEN INC COM 031162100 1452 7506 SH SOLE 7506 0 0 ANHEUSER BUSCH INBEV SA/NV SPONSORED ADR 03524A108 697 7330 SH SOLE 7075 0 255 APPIAN CORP CL A 03782L101 3588 75547 SH SOLE 73682 0 1865 APPLE INC COM 037833100 15047 67184 SH SOLE 66148 0 1036 AT&T INC COM 00206R102 2741 72431 SH SOLE 70781 0 1650 AUTOMATIC DATA PROCESSING IN COM 053015103 1128 6990 SH SOLE 6815 0 175 AXON ENTERPRISE INC COM 05464C101 1126 19833 SH SOLE 19233 0 600 BANK AMER CORP COM 060505104 1814 62187 SH SOLE 62087 0 100 BANK NEW YORK MELLON CORP COM 064058100 304 6726 SH SOLE 6726 0 0 BANK PRINCETON NEW JERSEY COM 064520109 1178 40553 SH SOLE 15000 0 25553 BERKSHIRE HATHAWAY INC DEL CL A 084670108 955 3 SH SOLE 2 0 1 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 31521 151528 SH SOLE 148807 0 2721 BLACKROCK MUN 2020 TERM TR COM SHS 09249X109 872 57809 SH SOLE 57809 0 0 BLACKROCK MUNIHLDNGS QLTY II COM 09254C107 192 15000 SH SOLE 15000 0 0 BOEING CO COM 097023105 2173 5712 SH SOLE 5557 0 155 BOOKING HLDGS INC COM 09857L108 304 155 SH SOLE 145 0 10 BOOZ ALLEN HAMILTON HLDG COR CL A 099502106 1627 22910 SH SOLE 22910 0 0 BOULDER GROWTH & INCOME FD I COM 101507101 297 26546 SH SOLE 24840 0 1706 BP PLC SPONSORED ADR 055622104 600 15791 SH SOLE 15051 0 740 BRISTOL MYERS SQUIBB CO COM 110122108 1091 21507 SH SOLE 20777 0 730 CARLISLE COS INC COM 142339100 2502 17193 SH SOLE 16893 0 300 CATERPILLAR INC DEL COM 149123101 1586 12555 SH SOLE 12140 0 415 CELGENE CORP COM 151020104 479 4821 SH SOLE 4601 0 220 CHEVRON CORP NEW COM 166764100 3064 25831 SH SOLE 25441 0 390 CHUBB LIMITED COM H1467J104 1295 8021 SH SOLE 7891 0 130 CHURCH & DWIGHT INC COM 171340102 699 9294 SH SOLE 8574 0 720 CIGNA CORP NEW COM 125523100 669 4405 SH SOLE 4405 0 0 CISCO SYS INC COM 17275R102 885 17902 SH SOLE 16607 0 1295 CITIGROUP INC COM NEW 172967424 1876 27155 SH SOLE 26555 0 600 CLOROX CO DEL COM 189054109 261 1720 SH SOLE 1590 0 130 COCA COLA CO COM 191216100 3054 56107 SH SOLE 54847 0 1260 COGNIZANT TECHNOLOGY SOLUTIO CL A 192446102 1228 20375 SH SOLE 20125 0 250 COLUMBIA FINL INC COM 197641103 694 43971 SH SOLE 43971 0 0 COMCAST CORP NEW CL A 20030N101 2748 60957 SH SOLE 59022 0 1935 CONSTELLATION BRANDS INC CL A 21036P108 286 1380 SH SOLE 1245 0 135 CORTEVA INC COM 22052L104 650 23209 SH SOLE 22810 0 399 COSTCO WHSL CORP NEW COM 22160K105 3063 10630 SH SOLE 10305 0 325 CSX CORP COM 126408103 291 4195 SH SOLE 3895 0 300 CVS HEALTH CORP COM 126650100 1562 24759 SH SOLE 24219 0 540 DANAHER CORPORATION COM 235851102 2871 19878 SH SOLE 19578 0 300 DEERE & CO COM 244199105 203 1205 SH SOLE 1205 0 0 DIAGEO P L C SPON ADR NEW 25243Q205 1213 7415 SH SOLE 7265 0 150 DISNEY WALT CO COM DISNEY 254687106 9171 70369 SH SOLE 69094 0 1275 DOW INC COM 260557103 1064 22320 SH SOLE 21921 0 399 DUPONT DE NEMOURS INC COM 26614N102 1666 23360 SH SOLE 22961 0 399 ENVESTNET INC COM 29404K106 417 7360 SH SOLE 6950 0 410 EQUIFAX INC COM 294429105 226 1605 SH SOLE 1370 0 235 EXXON MOBIL CORP COM 30231G102 2574 36450 SH SOLE 35686 0 764 FACEBOOK INC CL A 30303M102 2608 14643 SH SOLE 14313 0 330 FASTENAL CO COM 311900104 2400 73464 SH SOLE 72440 0 1024 FASTLY INC CL A 31188V100 859 35810 SH SOLE 35140 0 670 FEDEX CORP COM 31428X106 2868 19702 SH SOLE 19459 0 243 FIRST LONG IS CORP COM 320734106 670 29462 SH SOLE 29462 0 0 FORD MTR CO DEL COM 345370860 1542 168394 SH SOLE 164469 0 3925 GALLAGHER ARTHUR J & CO COM 363576109 214 2388 SH SOLE 0 0 2388 GENERAL ELECTRIC CO COM 369604103 191 21356 SH SOLE 20956 0 400 GOLDMAN SACHS GROUP INC COM 38141G104 2186 10549 SH SOLE 10389 0 160 HERSHEY CO COM 427866108 916 5910 SH SOLE 5910 0 0 HOME DEPOT INC COM 437076102 1367 5893 SH SOLE 5743 0 150 HONEYWELL INTL INC COM 438516106 2409 14239 SH SOLE 14114 0 125 HOWARD HUGHES CORP COM 44267D107 971 7490 SH SOLE 7030 0 460 ILLUMINA INC COM 452327109 1288 4235 SH SOLE 4160 0 75 INTEL CORP COM 458140100 1808 35090 SH SOLE 34090 0 1000 INTUIT COM 461202103 379 1425 SH SOLE 1365 0 60 INTUITIVE SURGICAL INC COM NEW 46120E602 1405 2603 SH SOLE 2603 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 1543 14274 SH SOLE 13935 0 339 INVESCO EXCHANGE TRADED FD T FTSE RAFI 1000 46137V613 293 2485 SH SOLE 2385 0 100 INVESCO EXCHNG TRADED FD TR SR LN ETF 46138G508 1536 67982 SH SOLE 67628 0 354 INVESCO QQQ TR UNIT SER 1 46090E103 7077 37481 SH SOLE 36271 0 1210 INVESTORS BANCORP INC NEW COM 46146L101 170 15000 SH SOLE 15000 0 0 ISHARES GOLD TRUST ISHARES 464285105 3738 265076 SH SOLE 261036 0 4040 ISHARES INC MSCI STH KOR ETF 464286772 325 5764 SH SOLE 5764 0 0 ISHARES TR CORE S&P500 ETF 464287200 601 2013 SH SOLE 2013 0 0 ISHARES TR MSCI EMG MKT ETF 464287234 7997 195662 SH SOLE 193007 0 2655 ISHARES TR IBOXX INV CP ETF 464287242 520 4080 SH SOLE 4036 0 44 ISHARES TR MSCI EAFE ETF 464287465 385 5911 SH SOLE 5911 0 0 ISHARES TR RUS MID CAP ETF 464287499 773 13817 SH SOLE 13817 0 0 ISHARES TR RUS 2000 VAL ETF 464287630 1487 12455 SH SOLE 11840 0 615 ISHARES TR SHRT NAT MUN ETF 464288158 4880 45804 SH SOLE 45804 0 0 ISHARES TR MSCI ACWI EX US 464288240 241 5244 SH SOLE 5214 0 30 ISHARES TR NATIONAL MUN ETF 464288414 1623 14227 SH SOLE 14227 0 0 ISHARES TR CRE U S REIT ETF 464288521 241 4343 SH SOLE 4341 0 2 ISHARES TR INTRM TR CRP ETF 464288638 3273 56501 SH SOLE 55864 0 637 ISHARES TR CUR HD EURZN ETF 46434V639 307 9925 SH SOLE 9925 0 0 JEFFERIES FINL GROUP INC COM 47233W109 248 13505 SH SOLE 12605 0 900 JOHNSON & JOHNSON COM 478160104 7146 55229 SH SOLE 54044 0 1185 JPMORGAN CHASE & CO COM 46625H100 5540 47077 SH SOLE 46367 0 710 KRAFT HEINZ CO COM 500754106 372 13308 SH SOLE 12932 0 376 LABORATORY CORP AMER HLDGS COM NEW 50540R409 975 5805 SH SOLE 5730 0 75 LEGG MASON INC COM 524901105 1622 42475 SH SOLE 41420 0 1055 LIBERTY MEDIA CORP DELAWARE COM A SIRIUSXM 531229409 1065 25613 SH SOLE 25153 0 460 LIBERTY MEDIA CORP DELAWARE COM C SIRIUSXM 531229607 230 5491 SH SOLE 5091 0 400 LIBERTY MEDIA CORP DELAWARE COM A BRAVES GRP 531229706 3600 129372 SH SOLE 128026 0 1346 LIBERTY MEDIA CORP DELAWARE COM SER A FRMLA 531229870 831 21000 SH SOLE 20790 0 210 LILLY ELI & CO COM 532457108 584 5218 SH SOLE 5218 0 0 LOCKHEED MARTIN CORP COM 539830109 626 1604 SH SOLE 1529 0 75 LYONDELLBASELL INDUSTRIES N SHS - A - N53745100 1716 19178 SH SOLE 18973 0 205 MANCHESTER UTD PLC NEW ORD CL A G5784H106 720 43841 SH SOLE 42885 0 956 MARKEL CORP COM 570535104 2083 1762 SH SOLE 1688 0 74 MASTERCARD INC CL A 57636Q104 7740 28502 SH SOLE 28227 0 275 MCDONALDS CORP COM 580135101 6837 31843 SH SOLE 31451 0 392 MEDTRONIC PLC SHS G5960L103 1001 9219 SH SOLE 9219 0 0 MERCK & CO INC COM 58933Y105 4105 48769 SH SOLE 47972 0 797 MICRON TECHNOLOGY INC COM 595112103 361 8417 SH SOLE 8392 0 25 MICROSOFT CORP COM 594918104 14287 102762 SH SOLE 100798 0 1964 MIMECAST LTD ORD SHS G14838109 961 26936 SH SOLE 26401 0 535 MONDELEZ INTL INC CL A 609207105 2181 39434 SH SOLE 39234 0 200 MOODYS CORP COM 615369105 458 2234 SH SOLE 2034 0 200 NEXTERA ENERGY INC COM 65339F101 235 1010 SH SOLE 1010 0 0 NIKE INC CL B 654106103 5163 54977 SH SOLE 53907 0 1070 NORFOLK SOUTHERN CORP COM 655844108 995 5537 SH SOLE 5412 0 125 NOVARTIS A G SPONSORED ADR 66987V109 785 9032 SH SOLE 8972 0 60 NOVO-NORDISK A S ADR 670100205 899 17388 SH SOLE 16423 0 965 NUVEEN MUN VALUE FD INC COM 670928100 366 34824 SH SOLE 34824 0 0 NVIDIA CORP COM 67066G104 947 5439 SH SOLE 5352 0 87 NVR INC COM 62944T105 602 162 SH SOLE 160 0 2 O REILLY AUTOMOTIVE INC NEW COM 67103H107 1437 3605 SH SOLE 3605 0 0 ORACLE CORP COM 68389X105 780 14181 SH SOLE 14031 0 150 PAYPAL HLDGS INC COM 70450Y103 2764 26685 SH SOLE 26210 0 475 PBF ENERGY INC CL A 69318G106 858 31540 SH SOLE 31390 0 150 PEPSICO INC COM 713448108 3702 27005 SH SOLE 26630 0 375 PFIZER INC COM 717081103 3036 84506 SH SOLE 83606 0 900 PHILLIPS 66 COM 718546104 1160 11327 SH SOLE 10847 0 480 PIMCO ETF TR 0-5 HIGH YIELD 72201R783 1707 17112 SH SOLE 17025 0 87 PPG INDS INC COM 693506107 643 5428 SH SOLE 5428 0 0 PROCTER AND GAMBLE CO COM 742718109 3832 30810 SH SOLE 30115 0 695 RESTAURANT BRANDS INTL INC COM 76131D103 2646 37192 SH SOLE 36747 0 445 ROSS STORES INC COM 778296103 1929 17563 SH SOLE 16963 0 600 ROYAL DUTCH SHELL PLC SPONS ADR A 780259206 2069 35160 SH SOLE 35160 0 0 SALESFORCE COM INC COM 79466L302 2487 16756 SH SOLE 16706 0 50 SCHLUMBERGER LTD COM 806857108 279 8177 SH SOLE 8052 0 125 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 7055 99343 SH SOLE 95077 0 4266 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 1430 20162 SH SOLE 20118 0 44 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 278 4897 SH SOLE 4761 0 136 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 2027 35856 SH SOLE 35101 0 755 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 1021 14641 SH SOLE 14551 0 90 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 2941 117023 SH SOLE 113259 0 3764 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 3038 55454 SH SOLE 53403 0 2051 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 2691 84459 SH SOLE 80651 0 3808 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 6488 120489 SH SOLE 119603 0 886 SCHWAB STRATEGIC TR US REIT ETF 808524847 2775 58831 SH SOLE 57060 0 1771 SCHWAB STRATEGIC TR SHT TM US TRES 808524862 13527 267393 SH SOLE 266408 0 985 SCHWAB STRATEGIC TR US TIPS ETF 808524870 1964 34600 SH SOLE 34363 0 237 SELECT SECTOR SPDR TR ENERGY 81369Y506 1335 22552 SH SOLE 21932 0 620 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 1147 14249 SH SOLE 14049 0 200 SELECT SECTOR SPDR TR RL EST SEL SEC 81369Y860 433 11014 SH SOLE 10983 0 31 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 3720 57456 SH SOLE 56131 0 1325 SERITAGE GROWTH PPTYS CL A 81752R100 696 16380 SH SOLE 15965 0 415 SHOPIFY INC CL A 82509L107 1414 4538 SH SOLE 4493 0 45 SOUTHWEST AIRLS CO COM 844741108 3219 59591 SH SOLE 58134 0 1457 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 1115 4143 SH SOLE 4063 0 80 SPDR INDEX SHS FDS EURO STOXX 50 78463X202 249 6601 SH SOLE 6601 0 0 SPDR INDEX SHS FDS S&P EM MKT DIV 78463X533 1189 39842 SH SOLE 38697 0 1145 SPDR S&P 500 ETF TR TR UNIT 78462F103 2509 8455 SH SOLE 8375 0 80 SPDR SERIES TRUST PORTFOLIO SHORT 78464A474 1018 33013 SH SOLE 32740 0 273 SPDR SERIES TRUST PORTFOLIO AGRGTE 78464A649 2935 99027 SH SOLE 98993 0 34 SPDR SERIES TRUST GLB DOW ETF 78464A706 1767 21186 SH SOLE 20786 0 400 SPDR SERIES TRUST PORTFOLIO TL STK 78464A805 838 22821 SH SOLE 22591 0 230 SPDR SERIES TRUST PORTFOLIO MD ETF 78464A847 615 18141 SH SOLE 17810 0 331 SPDR SERIES TRUST PORTFOLIO SH TSR 78468R101 5474 182332 SH SOLE 181452 0 880 SPDR SERIES TRUST PRTFLO S&P500 HI 78468R788 1017 26776 SH SOLE 26729 0 47 STANLEY BLACK & DECKER INC COM 854502101 225 1560 SH SOLE 1500 0 60 STARBUCKS CORP COM 855244109 205 2316 SH SOLE 2316 0 0 STRYKER CORP COM 863667101 286 1320 SH SOLE 1320 0 0 SYSCO CORP COM 871829107 825 10395 SH SOLE 10195 0 200 TELEFLEX INC COM 879369106 319 940 SH SOLE 940 0 0 TEXAS INSTRS INC COM 882508104 2430 18805 SH SOLE 18805 0 0 THE CHARLES SCHWAB CORPORATI COM 808513105 1388 33170 SH SOLE 31685 0 1485 THERMO FISHER SCIENTIFIC INC COM 883556102 963 3305 SH SOLE 3220 0 85 TOTAL S A SPONSORED ADS 89151E109 276 5303 SH SOLE 5248 0 55 TRANSUNION COM 89400J107 553 6823 SH SOLE 6523 0 300 TRAVELERS COMPANIES INC COM 89417E109 1493 10044 SH SOLE 9744 0 300 TRIPADVISOR INC COM 896945201 392 10143 SH SOLE 10003 0 140 UNILEVER N V N Y SHS NEW 904784709 1141 19005 SH SOLE 18475 0 530 UNION PACIFIC CORP COM 907818108 1917 11838 SH SOLE 11392 0 446 UNITED PARCEL SERVICE INC CL B 911312106 1985 16566 SH SOLE 16166 0 400 UNITED TECHNOLOGIES CORP COM 913017109 4350 31862 SH SOLE 31362 0 500 UNITEDHEALTH GROUP INC COM 91324P102 2593 11931 SH SOLE 11581 0 350 VANECK VECTORS ETF TR MORNINGSTAR WIDE 92189F643 1124 22418 SH SOLE 21718 0 700 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 786 8927 SH SOLE 8927 0 0 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 4753 58831 SH SOLE 57831 0 1000 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 3956 46857 SH SOLE 46757 0 100 VANGUARD GROUP DIV APP ETF 921908844 227 1900 SH SOLE 1900 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 260 952 SH SOLE 688 0 264 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 795 8522 SH SOLE 8477 0 45 VANGUARD INDEX FDS SM CP VAL ETF 922908611 1091 8464 SH SOLE 8014 0 450 VANGUARD INDEX FDS MID CAP ETF 922908629 1386 8270 SH SOLE 8235 0 35 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 997 8571 SH SOLE 8516 0 55 VANGUARD INDEX FDS GROWTH ETF 922908736 287 1726 SH SOLE 1726 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 216 1932 SH SOLE 1932 0 0 VANGUARD INDEX FDS SMALL CP ETF 922908751 820 5328 SH SOLE 5280 0 48 VANGUARD INDEX FDS TOTAL STK MKT 922908769 4993 33066 SH SOLE 32422 0 644 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 612 8178 SH SOLE 8053 0 125 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 363 7284 SH SOLE 7189 0 95 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 1620 40229 SH SOLE 39508 0 721 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 8473 104546 SH SOLE 102993 0 1553 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 430 4713 SH SOLE 4713 0 0 VANGUARD STAR FD VG TL INTL STK F 921909768 506 9786 SH SOLE 9636 0 150 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 2557 62239 SH SOLE 61299 0 940 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 2571 28978 SH SOLE 28978 0 0 VANGUARD WORLD FD MEGA GRWTH IND 921910816 890 6709 SH SOLE 6709 0 0 VERIZON COMMUNICATIONS INC COM 92343V104 2524 41819 SH SOLE 41027 0 792 VISA INC COM CL A 92826C839 1997 11610 SH SOLE 11410 0 200 VORNADO RLTY TR SH BEN INT 929042109 612 9605 SH SOLE 9605 0 0 WALGREENS BOOTS ALLIANCE INC COM 931427108 1432 25895 SH SOLE 25095 0 800 WALMART INC COM 931142103 4747 39996 SH SOLE 38581 0 1415 WELLS FARGO CO NEW COM 949746101 899 17816 SH SOLE 16046 0 1770 WHITE MTNS INS GROUP LTD COM G9618E107 420 389 SH SOLE 369 0 20 WSFS FINL CORP COM 929328102 267 6065 SH SOLE 6065 0 0 ZIMMER BIOMET HLDGS INC COM 98956P102 1316 9589 SH SOLE 9349 0 240 ZUORA INC COM CL A 98983V106 191 12670 SH SOLE 12270 0 400