0001476804-12-000006.txt : 20120809 0001476804-12-000006.hdr.sgml : 20120809 20120809143610 ACCESSION NUMBER: 0001476804-12-000006 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120630 FILED AS OF DATE: 20120809 DATE AS OF CHANGE: 20120809 EFFECTIVENESS DATE: 20120809 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Roundview Capital LLC CENTRAL INDEX KEY: 0001476804 IRS NUMBER: 262457538 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13617 FILM NUMBER: 121019891 BUSINESS ADDRESS: STREET 1: 182 NASSAU STREET SUITE 201 CITY: PRINCETON STATE: NJ ZIP: 08542 BUSINESS PHONE: 609-688-9500 MAIL ADDRESS: STREET 1: 182 NASSAU STREET SUITE 201 CITY: PRINCETON STATE: NJ ZIP: 08542 13F-HR 1 rvc13f2Q12.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 06/30/2012 Check here if Amendment [];Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Roundview Capital, LLC Address: 182 Nassau Street, Suite 201 Princeton, New Jersey 08542 Form 13F File Number: 28-13617 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables, are considered integral parts of this submission. Person Signing this Report on Behalf of Reporting Manager: Name:George Andresen Title: Chief Compliance Officer Phone:609-688-9500 Signature, Place, and Date of Signing: George Andresen, Princeton, NJ, 08-09-2012 Report Type (Check only one.): [x] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: NONE Form 13F Information Table Entry Total: 96 Form 13F Table Value Total: 132,563 (thousands) List of Other Included Managers: NONE Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state ''NONE'' and omit the column headings and list entries.] FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Co COM 88579Y101 853 9520.0000 SH Sole 9470.0000 50.0000 AT&T Inc COM 00206R102 710 19907.0000 SH Sole 19482.0000 425.0000 Abbott Labs Com COM 002824100 310 4805.0000 SH Sole 4655.0000 150.0000 American Express Co Com COM 025816109 628 10794.0000 SH Sole 10649.0000 145.0000 American Greetings Corp Cl A COM 026375105 433 29650.0000 SH Sole 28450.0000 1200.0000 Apple Inc COM 037833100 2842 4867.0000 SH Sole 4782.0000 85.0000 Automatic Data Processing COM 053015103 487 8745.4896 SH Sole 8670.4896 75.0000 Avon Products Inc COM 054303102 1464 90300.0000 SH Sole 90300.0000 Bank of America Corp COM 060505104 2783 340175.2256 SH Sole 338075.2256 2100.0000 Baxter International Inc COM 071813109 872 16400.0000 SH Sole 16400.0000 Becton Dickinson & Co Com COM 075887109 1924 25745.0000 SH Sole 25695.0000 50.0000 Berkshire Hthwy Cl B COM 084670702 9585 115025.0000 SH Sole 112105.0000 2920.0000 Boeing Co Com COM 097023105 234 3152.0000 SH Sole 3152.0000 Bristol-Myers Squibb Co COM 110122108 330 9170.0000 SH Sole 9170.0000 CSX Corp COM 126408103 503 22505.0000 SH Sole 21505.0000 1000.0000 Caterpillar Inc COM 149123101 518 6096.0000 SH Sole 6046.0000 50.0000 Chesapeake Energy Corp COM 165167107 1516 81500.0000 SH Sole 81350.0000 150.0000 Chevron Corp COM 166764100 1208 11448.0000 SH Sole 11078.0000 370.0000 Cisco Systems Inc Com COM 17275R102 2097 122106.3846 SH Sole 121256.3846 850.0000 Coca Cola Co Com COM 191216100 1097 14026.0000 SH Sole 13806.0000 220.0000 Dell Inc COM 24702R101 2994 239305.0000 SH Sole 235805.0000 3500.0000 Disney Walt Co Com COM 254687106 423 8728.0000 SH Sole 8628.0000 100.0000 Dover Corp COM 260003108 1104 20600.0000 SH Sole 20600.0000 Du Pont (E.I.) De Nemours COM 263534109 1918 37921.0000 SH Sole 37451.0000 470.0000 EMC Corp Mass Com COM 268648102 275 10745.0000 SH Sole 10745.0000 Emerson Electric Company COM 291011104 1534 32932.0000 SH Sole 32232.0000 700.0000 Enzon Pharmaceuticals Inc COM 293904108 95 13900.0000 SH Sole 12400.0000 1500.0000 Exxon Mobil Corporation COM 30231G102 2100 24544.7677 SH Sole 24294.7677 250.0000 Facebook Inc Cl A COM 30303M102 803 25825.0000 SH Sole 25625.0000 200.0000 FedEx Corp COM 31428X106 1591 17365.0000 SH Sole 17330.0000 35.0000 Financial Select Sector SPDR COM 81369Y605 189 12896.0000 SH Sole 10296.0000 2600.0000 General Elec Co Com COM 369604103 590 28315.0000 SH Sole 28065.0000 250.0000 Google Inc Cl A COM 38259P508 3780 6517.0000 SH Sole 6467.0000 50.0000 Hartford Financial Svcs Grp COM 416515104 1062 60250.0000 SH Sole 58400.0000 1850.0000 Honeywell Int'l Inc COM 438516106 730 13065.0000 SH Sole 12940.0000 125.0000 Intel Corp Com COM 458140100 356 13341.3472 SH Sole 12966.3472 375.0000 Intl Business Machines Corp COM 459200101 1406 7188.0000 SH Sole 7094.0000 94.0000 JP Morgan Chase & Co COM 46625H100 885 24777.0000 SH Sole 24207.0000 570.0000 Johnson & Johnson Com COM 478160104 1092 16167.2106 SH Sole 15962.2106 205.0000 Kraft Foods Inc A COM 50075N104 780 20205.0000 SH Sole 19905.0000 300.0000 Laboratory Corp of Amer Hldgs COM 50540R409 249 2685.0000 SH Sole 2610.0000 75.0000 Leucadia Natl Corp Com COM 527288104 8254 388053.0000 SH Sole 380193.0000 7860.0000 Loews Corp Com COM 540424108 1502 36725.0000 SH Sole 35600.0000 1125.0000 MasterCard Inc Cl A COM 57636Q104 2495 5800.0000 SH Sole 5800.0000 McDonald's Corporation COM 580135101 1297 14649.5737 SH Sole 14399.5737 250.0000 Merck & Co Inc Com COM 58933Y105 243 5826.0000 SH Sole 5776.0000 50.0000 Mercury Genl Corp New Com COM 589400100 804 19300.0000 SH Sole 19300.0000 Microsoft Corp Com COM 594918104 786 25709.9989 SH Sole 25314.9989 395.0000 Nike Inc Cl B COM 654106103 1095 12475.0000 SH Sole 12400.0000 75.0000 Norfolk Southern Corp COM 655844108 1396 19445.0000 SH Sole 18790.0000 655.0000 Oracle Corp Com COM 68389X105 2640 88890.0000 SH Sole 88040.0000 850.0000 Pepsico Inc COM 713448108 956 13529.0000 SH Sole 13199.0000 330.0000 Pfizer Inc Com COM 717081103 578 25135.0000 SH Sole 24998.0000 137.0000 PowerShares QQQ Nasdaq 100 COM 73935A104 726 11310.0000 SH Sole 11160.0000 150.0000 Procter & Gamble Co Com COM 742718109 3679 60058.9997 SH Sole 59353.9997 705.0000 Progressive Corp COM 743315103 1973 94700.0000 SH Sole 94700.0000 Research In Motion COM 760975102 335 45312.0000 SH Sole 44353.0000 959.0000 Ross Stores Inc COM 778296103 535 8560.0000 SH Sole 7960.0000 600.0000 SPDR DJIA Trust COM 78467X109 621 4835.0000 SH Sole 4770.0000 65.0000 SPDR S&P Dividend ETF COM 78464A763 883 15875.0000 SH Sole 14675.0000 1200.0000 Saker Aviation Services Inc COM 79380Q106 20 500100.0000 SH Sole 500100.0000 Sony Corp Spons ADR COM 835699307 632 44400.0000 SH Sole 44400.0000 Staples Corp COM 855030102 2686 205815.0000 SH Sole 204815.0000 1000.0000 Sun Bancorp Inc Com COM 86663B102 747 278903.0000 SH Sole 269515.0000 9388.0000 Sysco Corp COM 871829107 470 15755.0000 SH Sole 15555.0000 200.0000 The Travelers Cos Inc COM 89417E109 238 3722.0000 SH Sole 3622.0000 100.0000 USG Corp COM 903293405 1176 61750.0000 SH Sole 56525.0000 5225.0000 United Parcel Service Cl B COM 911312106 1257 15962.0000 SH Sole 15562.0000 400.0000 Verizon Communications Inc COM 92343V104 686 15438.0000 SH Sole 15138.0000 300.0000 Wal Mart Stores Inc Com COM 931142103 1071 15355.0000 SH Sole 14900.0000 455.0000 Walgreen Co COM 931422109 766 25880.0000 SH Sole 25680.0000 200.0000 Wells Fargo & Co New Com COM 949746101 1120 33500.0000 SH Sole 33500.0000 Western Union Co COM 959802109 1012 60100.0000 SH Sole 58750.0000 1350.0000 Yahoo! Inc Com COM 984332106 1678 106000.0000 SH Sole 106000.0000 eBay Inc COM 278642103 2924 69595.0000 SH Sole 69595.0000 Deutsche Telekom AG Spon ADR COM 251566105 1266 115800.0000 SH Sole 113300.0000 2500.0000 Fairfax Financials Hldgs Ltd COM 303901102 208 530.0000 SH Sole 530.0000 Nestle SA Spn ADR COM 641069406 394 6600.0000 SH Sole 6600.0000 Novartis AG ADR COM 66987V109 1995 35695.0000 SH Sole 35195.0000 500.0000 Penn West Energy Trust COM 707887105 2491 186000.0000 SH Sole 183000.0000 3000.0000 Potash Corp of Saskatchewan COM 73755L107 1448 33150.0000 SH Sole 31850.0000 1300.0000 SPDR Global Dow ETF COM 78464A706 207 4065.0000 SH Sole 3485.0000 580.0000 Sanofi-ADR COM 80105N105 1851 48983.0000 SH Sole 48382.0000 601.0000 Shaw Communications Inc B COM 82028K200 1279 67650.0000 SH Sole 66950.0000 700.0000 Tesco PLC-Spon ADR COM 881575302 803 55000.0000 SH Sole 53400.0000 1600.0000 Teva Pharm Inds Ltd Adrf COM 881624209 828 21000.0000 SH Sole 21000.0000 The Mosaic Co COM 61945C103 1340 24466.0000 SH Sole 24006.0000 460.0000 Vanguard Emerging Market ETF COM 922042858 487 12195.0000 SH Sole 11845.0000 350.0000 Vivendi SA UnSpon ADR COM 92852T201 1383 75121.0000 SH Sole 73354.0000 1767.0000 Vodafone Group PLC-SP ADR COM 92857W209 598 21213.0000 SH Sole 20763.0000 450.0000 iShares Gold Trust COM 464285105 497 31950.0000 SH Sole 30750.0000 1200.0000 Amer Intl Grp Wts 01/19/21 WT 026874156 157 15221 SH Sole 14690 531 Public Storage 6.35% Series R PFD 74460D125 500 18010.0000 SH Sole 17810.0000 200.0000 Vanguard Sht Term Corp Bnd Fd COM 92206C409 1562 19740.000 SH Sole 19740.000 Redwood Trust Inc COM 758075402 1236 99000.000 SH Sole 97000.000 2000.000 Winthrop Realty Trust COM 976391300 10404 855585.000 SH Sole 847854.000 7731.000