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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001209191-09-052990.txt : 20091116
<SEC-HEADER>0001209191-09-052990.hdr.sgml : 20091116
<ACCEPTANCE-DATETIME>20091116203306
ACCESSION NUMBER:		0001209191-09-052990
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20091112
FILED AS OF DATE:		20091116
DATE AS OF CHANGE:		20091116

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Kucinski Judy
		CENTRAL INDEX KEY:			0001476484

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34536
		FILM NUMBER:		091188847

	MAIL ADDRESS:	
		STREET 1:		800 COMMONWEALTH DRIVE
		STREET 2:		SUITE 100
		CITY:			WARRENDALE
		STATE:			PA
		ZIP:			15086

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			rue21, inc.
		CENTRAL INDEX KEY:			0001471458
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-APPAREL & ACCESSORY STORES [5600]
		IRS NUMBER:				251311645
		STATE OF INCORPORATION:			PA

	BUSINESS ADDRESS:	
		STREET 1:		800 COMMONWEALTH DRIVE, SUITE 100
		CITY:			WARRENDALE
		STATE:			PA
		ZIP:			15086
		BUSINESS PHONE:		724-776-9780

	MAIL ADDRESS:	
		STREET 1:		800 COMMONWEALTH DRIVE, SUITE 100
		CITY:			WARRENDALE
		STATE:			PA
		ZIP:			15086
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>c92747_4x0.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2009-11-12</periodOfReport>

    <issuer>
        <issuerCik>0001471458</issuerCik>
        <issuerName>rue21, inc.</issuerName>
        <issuerTradingSymbol>RUE</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001476484</rptOwnerCik>
            <rptOwnerName>Kucinski Judy</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1></rptOwnerStreet1>
            <rptOwnerStreet2>800 COMMONWEALTH DRIVE, SUITE 100</rptOwnerStreet2>
            <rptOwnerCity>WARRENDALE</rptOwnerCity>
            <rptOwnerState>PA</rptOwnerState>
            <rptOwnerZipCode>15086</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>VP Strategic Merchandising</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2009-11-12</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>25000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>17.67</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>67500</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <remarks>The Reporting Person is director and head of private equity portfolio management of BNP Paribas. BNP Paribas North America, Inc., the
direct beneficial owner of the securities, is a subsidiary of BNP Paribas. The Reporting Person disclaims beneficial ownership within
the meaning of Section 16 of the Securities Exchange Act of 1934, as amended, or otherwise of such portion of the securities of
the issuer held by BNP Paribas North America, Inc. in which the Reporting Person has no actual pecuniary interest therein.</remarks>

    <ownerSignature>
        <signatureName>/s/ Stacy Siegal, attorney-in-fact</signatureName>
        <signatureDate>2009-11-16</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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