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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001209191-09-052984.txt : 20091116
<SEC-HEADER>0001209191-09-052984.hdr.sgml : 20091116
<ACCEPTANCE-DATETIME>20091116202555
ACCESSION NUMBER:		0001209191-09-052984
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20091112
FILED AS OF DATE:		20091116
DATE AS OF CHANGE:		20091116

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Reynolds Kim
		CENTRAL INDEX KEY:			0001476480

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-34536
		FILM NUMBER:		091188831

	MAIL ADDRESS:	
		STREET 1:		800 COMMONWEALTH DRIVE
		STREET 2:		SUITE 100
		CITY:			WARRENDALE
		STATE:			PA
		ZIP:			15086

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			rue21, inc.
		CENTRAL INDEX KEY:			0001471458
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-APPAREL & ACCESSORY STORES [5600]
		IRS NUMBER:				251311645
		STATE OF INCORPORATION:			PA

	BUSINESS ADDRESS:	
		STREET 1:		800 COMMONWEALTH DRIVE, SUITE 100
		CITY:			WARRENDALE
		STATE:			PA
		ZIP:			15086
		BUSINESS PHONE:		724-776-9780

	MAIL ADDRESS:	
		STREET 1:		800 COMMONWEALTH DRIVE, SUITE 100
		CITY:			WARRENDALE
		STATE:			PA
		ZIP:			15086
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>c92748_4x0.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2009-11-12</periodOfReport>

    <issuer>
        <issuerCik>0001471458</issuerCik>
        <issuerName>rue21, inc.</issuerName>
        <issuerTradingSymbol>RUE</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001476480</rptOwnerCik>
            <rptOwnerName>Reynolds Kim</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O RUE21, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>800 COMMONWEALTH DRIVE, SUITE 100</rptOwnerStreet2>
            <rptOwnerCity>WARRENDALE</rptOwnerCity>
            <rptOwnerState>PA</rptOwnerState>
            <rptOwnerZipCode>15086</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>See remarks</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2009-11-12</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>114741</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>17.67</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>161259</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <remarks>Senior Vice President and General Merchandise Manager</remarks>

    <ownerSignature>
        <signatureName>/s/ Stacy Siegal, attorney-in-fact</signatureName>
        <signatureDate>2009-11-16</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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