0000814133-12-000033.txt : 20120312 0000814133-12-000033.hdr.sgml : 20120310 20120312125140 ACCESSION NUMBER: 0000814133-12-000033 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20120312 DATE AS OF CHANGE: 20120312 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: rue21, inc. CENTRAL INDEX KEY: 0001471458 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-APPAREL & ACCESSORY STORES [5600] IRS NUMBER: 251311645 STATE OF INCORPORATION: DE FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-85129 FILM NUMBER: 12683136 BUSINESS ADDRESS: STREET 1: 800 COMMONWEALTH DRIVE, SUITE 100 CITY: WARRENDALE STATE: PA ZIP: 15086 BUSINESS PHONE: 724-776-9780 MAIL ADDRESS: STREET 1: 800 COMMONWEALTH DRIVE, SUITE 100 CITY: WARRENDALE STATE: PA ZIP: 15086 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: WASATCH ADVISORS INC CENTRAL INDEX KEY: 0000814133 IRS NUMBER: 870319391 STATE OF INCORPORATION: UT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: 150 SOCIAL HALL AVENUE STREET 2: SUITE 400 CITY: SALT LAKE CITY STATE: UT ZIP: 84111 BUSINESS PHONE: 8015330777 MAIL ADDRESS: STREET 1: 150 SOCIAL HALL AVENUE STREET 2: SUITE 400 CITY: SALT LAKE CITY STATE: UT ZIP: 84111 SC 13G/A 1 rue312.txt SCHEDULE 13G Amendment No. 1 Name of Issuer: Rue21, Inc. Title of Class of Securities: Common Stock CUSIP Number: 781295100 Item 1: Reporting Person: Wasatch Advisors, Inc. 87-0319391 Item 2: Check Box If Member of Group: Not Applicable Item 3: SEC Use Item 4: Place of Organization: Utah Items 5-8: Number of Shares Owned With: Item 5: Sole Voting Power: 2,498,416 Item 6: Shared Voting Power: 0 Item 7: Sole Dispositive Power: 2,498,416 Item 8: Shared Dispositive Power: 0 Item 9: Aggregate Amount Owned: 2,498,416 Item 10: Check Box If Aggregate Amount Excludes Certain Shares: N/A Item 11: Percent of Class Owned: 10.2% Item 12: Type of Reporting Person: IA Item 1(a): Name of Issuer: Rue21, Inc. Item l(b): Address of Issuer: 800 Commonwealth Drive, Suite 100 Warrendale, PA 15086 Item 2(a): Name of Person Filing: Wasatch Advisors, Inc. Item 2(b): Address: 150 Social Hall Avenue, Salt Lake City, UT 84111 Item 2(c): Citizenship: Not Applicable Item 2(d): Title of Class of Securities: Common Stock Item 2(e): CUSIP Number: 781295100 Item 3(e): Investment Adviser registered under section 203 of the Investment Advisers Act of 1940 Item 4(a): Amount Owned: 2,498,416 Item 4(b): Percent of Class Owned: 10.2% Item 4(c)(i): Sole Voting Power: 2,498,416 Item 4(c)(ii): Shared Voting Power: 0 Item 4(c)(iii): Sole Dispositive Power: 2,498,416 Item 4(c)(iv): Shared Dispositive Power: 0 Item 5: Check Box If Ownership Is 5% or Less of Class: [ ] Item 6. Ownership of More Than 5% on Behalf of Another Person: N/A Item 7: Identification of Subsidiary: Not Applicable Item 8: Identification of Members of Group: Not Applicable Item 9: Notice of Dissolution of Group: Not Applicable Item 10: Certification: By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired in the ordinary course of business and were not acquired for the purpose of and do not have the effect of changing or influencing the control of the issuer of such securities and were not acquired in connection with or as a participant in any transaction having such purpose or effect. SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct as of February 29, 2012. Date: 03/12/12 Signature: /s/Jeff S. Cardon Name/Title: Jeff S. Cardon/CEO