Common Stock Equity Components [Axis] Additional Paid In Capital Stock Subscriptions Accumulated Deficit Licensing Agreement - Bright Indefinite-lived Intangible Assets by Major Class [Axis] Computers and Electronic Equipment Property, Plant and Equipment, Type [Axis] Equipment Vehicles 3/31/2012 Debt Agreement Debt Instrument [Axis] 4/11/2012 Debt Agreement 5/30/2012 Debt Agreement 5/30/2012 Debt Agreement 7/13/2012 Debt Agreement 7/27/2012 Debt Agreement 8/31/2012 debt agreement Redeemable convertible notes Line of Credit with Related Party Note Payable Subsequent Events - Financing Agreement Subsequent Event Type [Axis] 7/13/2012 Debt Agreement 10/17/2012 Debt Agreement Financing Agreement Credit Facility [Axis] Royalty Arrangement CleanFutures Deferred Revenue Arrangement Type [Axis] Warrant Amount 4% Chief Executive Officer Deferred Bonus and Profit Sharing Plan by Title of Individual [Axis] President Warrant Amount 3% Subsequent Events - Exchange Document, Entity Information Entity Registrant Name Entity Central Index Key Document Type Document Period End Date Current Fiscal Year End Date Entity Filer Category Amendment Flag Entity Current Reporting Status Entity Voluntary Filers Entity Well Known Seasoned Issuer Entity Common Stock, Shares Outstanding Entity Public Float Document Fiscal Period Focus Document Fiscal Year Focus Statement of Financial Position [Abstract] Assets CURRENT ASSETS Cash Other current assets Total current assets Property and equipment, net Intangibles, net Total assets Liabilities and Stockholders' Deficit CURRENT LIABILITIES: Accounts payable Related party payables Accrued liabilities Current portion of notes payable Total current liabilities Long-term portion of notes payable TOTAL LIABILITIES STOCKHOLDERS' DEFICIT Common stock, par value $.001, 650,000,000 shares authorized; 75,000,000 and 26,016,342 issued and outstanding as of September 30, 2012 and December 31, 2011, respectively Paid in capital Stock Subscription Accumulated deficit Total stockholders' (deficit) TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT Common stock, par value Common stock, shares authorized Common stock, shares issued Common stock, shares outstanding Income Statement [Abstract] Revenues OPERATING EXPENSES: General and administrative Selling and marketing Total operating expenses Operating loss Other (income) and expenses: Interest expense Total other (income) expense Loss before taxes Income tax provision Net loss Net loss per share Basic and diluted Weighted average common shares outstanding Basic and diluted Statement [Table] Statement [Line Items] Balance, beginning Balance, beginning, shares Member contributions Member contributions, shares Member withdrawls Member withdrawls, shares Common stock of Canterbury Common stock of Canterbury, shares Stock subscriptions assumed in the merger Net loss Balance, endng Balance, ending, shares Statement of Cash Flows [Abstract] Adjustments to reconcile net loss to net cash used in operating activities: Depreciation and amortization Changes in operating assets and liabilities: Other current assets Accounts payables Accrued liabilities Net cash used in operating activities Cash flows from investing activities: Purchases of intangibles Purchases of property and equipment Net cash used in investing activities Cash flows from financing activities: Proceeds from stock subscritpions Principal repayments on notes payable Proceeds from notes payable Capital withdrawls Capital contributions Net cash provided by financing activities (Decrease) increase in cash Cash, beginning of period Cash, end of period Supplemental cash information Debt extinguished with issuance of company stock Organization, Consolidation and Presentation of Financial Statements [Abstract] DESCRIPTION OF BUSINESS BASIS OF PRESENTATION Accounting Policies [Abstract] SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract] OTHER CURRENT ASSETS Property, Plant and Equipment [Abstract] PROPERTY, PLANT AND EQUIPMENT Goodwill and Intangible Assets Disclosure [Abstract] INTANGIBLES Related Party Transactions [Abstract] RELATED PARTY PAYABLES Debt Disclosure [Abstract] LONG TERM DEBT Equity [Abstract] EQUITY Commitments and Contingencies Disclosure [Abstract] COMMITMENTS AND CONTINGENCIES Segment Reporting [Abstract] SEGMENT INFORMATION Subsequent Events [Abstract] SUBSEQUENT EVENTS Principles of Consolidation Use of Estimates Cash and Cash Equivalents Long-lived Assets Intangibles Plant, Property and Equipment Revenue Recognition Advertising Expense Income Taxes Fair Value Basic and Diluted Net Loss Per Share Recent Accounting Pronouncements The estimated useful lives of property, plant and equipment: Schedule of property, plant and equipment Schedule of intangibles Schedule of debt agreements outstanding Scedule of future minimum rental payments required under leases Exchange agreement, shares issued to Echo members Exchange agreement, percentage of shares given Exchange agreement, shares received, percentage of total issued and outstanding Summary Of Significant Accounting Policies Details Narrative Amount at which betterments or renewals are capitalized Depreciation and amortization expense Advertising expense Estimated useful life Amount advanced to landlord Gross Less: Accumulated Depreciation [PropertyPlantAndEquipmentNet] Cost basis Less: accumulated amortization [FiniteLivedIntangibleAssetsNet] Up-front license fee payment Useful Life Due to former CEO of Canterbury, advances Due to former CEO of Canterbury, fees paid related to Exchange Agreement Convertible notes, aggregate principal amount Interest rate Outstanding balance Member interest in company Financing agreement, maximum amount to be sold through sale of common stock Sale of common stock, per share price Number of common shares per warrant Warrants, exercise price Warrant term Issuance date Amount Maturity date Shares issued prior to exchange agreement Building Lease: Rent expense Licensing Agreement: Minimum royalities for year one Minimum royalities for year two Minimum royalities for year three Minimum royalities for year four and beyond Royalty prepayments, upon execution Royalty prepayments, within 30 days Royalty prepayments, within 120 days Royalty prepayments, upon completion funding Funding amount for royalty payments Monthly royalty payment Term of monthly royalty payments One-time royalty payment Agreement to Issue Warrants: Right to purchase common stock equal to outstanding shares ( as percent) Reduction of the warrant amount, by making royalty prepayment (as percent) Royalty prepayment to reduce the warrant amount Term of the royalty prepayment Employment Agreements: Base salary, per year Commitments And Contingencies Details Future minimum rental payments: December 31, 2012 December 31, 2013 December 31, 2014 Total Event description Issuance of stock Issuance of stock, shares DebtInstrument3Member DebtInstrument7Member Assets, Current Assets [Default Label] Liabilities, Current Liabilities Stockholders' Equity Attributable to Parent Liabilities and Equity Operating Expenses Operating Income (Loss) Nonoperating Income (Expense) Income (Loss) from Continuing Operations before Income Taxes, Extraordinary Items, Noncontrolling Interest Weighted Average Number of Shares Outstanding, Basic and Diluted Increase (Decrease) in Other Current Assets Increase (Decrease) in Accrued Liabilities Net Cash Provided by (Used in) Operating Activities Payments to Acquire Intangible Assets Payments to Acquire Property, Plant, and Equipment Net Cash Provided by (Used in) Investing Activities Repayments of Notes Payable Payments of Capital Distribution Net Cash Provided by (Used in) Financing Activities Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment Finite-Lived Intangible Assets, Accumulated Amortization Debt Instrument, Repurchased Face Amount Debt Instrument, Interest Rate, Stated Percentage Long-term Debt Debt, Long-term and Short-term, Combined Amount Stock Subscriptions Member The value of stock subscriptions assumed in the merger. Disclosure of estimated useful lives of fixed assets. Table of long-lived, physical assets that are used in the normal conduct of business to produce goods and services and not intended for resale. Examples include land, buildings, machinery and equipment, and other types of furniture and equipment including, but not limited to, office equipment, furniture and fixtures, and computer equipment and software. Debt Instrument Member Debt Instrument 1 Member Debt Instrument 2 Member Debt Instrument 3 Member Debt Instrument 4 Member Debt Instrument 5 Member Debt Instrument 6 Member The amount at which betterments or renewals are capitalized when incurred. Note Payable Member The number of shares of common stock issued to Echo Members. The percentage of shares issued in exchange agreement. The exchange agreement shares received by Echo Members as a percentage of stock issued and outstanding. The number of shares issued prior to the closing of the Exchange agreement. The percent member interest in the company. Debt Instrument Member Debt Instrument Member The aggregate carrying amounts, as of the balance sheet date of advance to landlord. The cash outflow for up-front payment of license fee. Advances due to former chief executive officer. Amounts due to former chief executive officer for fees paid related to exchange agreement. Financing Agreement Member Maximum amount of money to be raised from sale of shares from the financing agreement. The term of the warrants. Amount of required minimum royalities payable in the next fiscal year. Amount of required minimum royaltities payable in the second fiscal year following the latest fiscal year. Amount of required minimum royaltities payable in the third fiscal year following the latest fiscal year. Amount of required minimum royaltities payable in the fourth fiscal year and beyond following the latest fiscal year. Amount of royalty prepayment due upon execution of licensing agreement. Amount of royalty prepayment due within 30 days of licensing agreement. Amount of royalty prepayment due within 120 days of licensing agreement. Amount of royalty prepayment due for licensing agreement, ath the time the Company completes a minimum round of funding . The minimum amount of funding specified in the licensing agreement that will cause a royalty payment. The amount of additional monthly prepaid royalities payable following the completion of bridge financing. The term of additional monthly prepaid royalities payable following the completion of bridge financing. The one-time prepayment royalty option for license agreement, causing license fees to terminate. The term of royalty prepayments. The percentage of outstanding shares, calculate at the time of execution of warrant agreement. The amount of annual compensation, before incentive compensation. Warrant Member The percentage of warrant amount, after making a royalty prepayment. The amount of royalty prepayment to reduce the percentage of warrant amount. Subsequent Event 1 Member