10-K 1 sttk_10k.htm FORM 10-K sttk_10k.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-K
 
x
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the Fiscal Year ended August 31, 2013
 
Commission File Number: 333-153502
 
STREAMTRACK , INC.
(Exact name of registrant as specified in its charter)
 
Wyoming
 
26-2589503
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification No.)
     
347 Chapala Street
Santa Barbara, California
 
93101
(Address of principal executive offices)
 
(Zip Code)
 
( 805) 308-9151
(Registrant’s telephone number, including area code)
 
Title of each class
 
Name of each exchange on which registered
Common stock, $0.001 par value
 
OTC
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ¨ No x
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No x
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (Section 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (Section 229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. x
 
Indicate by a check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer
¨
Accelerated filer
¨
Non-accelerated filer
¨
Smaller reporting company
x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x
 
On October 30, 2013 the registrant had 17,581,423 shares of common stock outstanding.
 


 
 

 
 
STREAMTRACK, INC.
FORM 10-K
TABLE OF CONTENTS
 
PART I
             
Item 1
 
Business
   
4
 
               
Item 1A
 
Risk Factors
   
12
 
               
Item 1B
 
Unresolved Staff Comments
   
12
 
               
Item 2
 
Properties
   
13
 
               
Item 3
 
Legal Proceedings
   
13
 
               
Item 4
 
Mine Safety Disclosures
   
13
 
   
PART II
               
Item 5
 
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
   
14
 
               
Item 6
 
Selected Financial Data
   
15
 
               
Item 7
 
Management’s Discussion and Analysis of Financial Condition and Results of Operations
   
15
 
               
Item 7A
 
Quantitative and Qualitative Disclosures About Market Risk
   
27
 
               
Item 8
 
Financial Statements and Supplementary Data
   
28
 
               
Item 9
 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
   
59
 
               
Item 9A
 
Controls and Procedures
   
59
 
               
Item 9B
 
Other Information
   
60
 
   
PART III
               
Item 10
 
Directors, Executive Officers and Corporate Governance
   
61
 
               
Item 11
 
Executive Compensation
   
63
 
               
Item 12
 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
   
65
 
               
Item 13
 
Certain Relationships and Related Transactions, and Director Independence
   
66
 
               
Item 14
 
Principal Accountant Fees and Services
   
67
 
   
PART IV
               
Item 15
 
Exhibits, Financial Statement Schedules
   
68
 
         
Signatures
   
69
 
 
 
2

 
 
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS AND INDUSTRY DATA
 
This Annual Report on Form 10-K contains “forward-looking statements” that involve substantial risks and uncertainties. The statements contained in this Annual Report on Form 10-K that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), including, but not limited to, statements regarding our expectations, beliefs, intentions, strategies, future operations, future financial position, future revenue, projected expenses and plans and objectives of management. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “project,” “will,” “would,” “should,” “could,” “can,” “predict,” “potential,” “continue,” “objective,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These forward-looking statements reflect our current views about future events and involve known risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievement to be materially different from those expressed or implied by the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those identified below, and those discussed in the section titled “Risk Factors” included in this Annual Report on Form 10-K. Furthermore, such forward-looking statements speak only as of the date of this report. Except as required by law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements. We qualify all of our forward-looking statements by these cautionary statements. In addition, the industry in which we operate is subject to a high degree of uncertainty and risk due to a variety of factors including those described in the section entitled “Risk Factors.” These and other factors could cause our results to differ materially from those expressed in this Annual Report on Form 10-K.
 
Some of the industry and market data contained in this Annual Report on Form 10-K are based on independent industry publications and publicly available information. This information involves a number of assumptions and limitations. Although we believe that each source is reliable as of its respective date, we have not independently verified the accuracy or completeness of this information.
 
As used herein, “StreamTrack,” the “Company,” “we,” “our,” and similar terms refer StreamTrack, Inc., unless the context indicates otherwise.
 
 
3

 
 
PART I 
 
ITEM 1.
BUSINESS
 

The Company

Our primary business is providing streaming solutions to internet and mobile broadcasters and content providers and earning revenue from advertisers. As of the end of our fiscal year ending August 31, 2013 we had total assets of $991,222, total liabilities of $4,170,134 and total stockholders’ deficit of $3,178,912. Revenues for the fiscal year were $1,729,936 and we had a net loss of $2,610,279. Please see the “Financial Statements” for more complete details.

Business Overview
 
StreamTrack, Inc. (the “Company”) is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyalty TM Platform (the “Platform”) to over 5,000 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.

As of August 2013, we had 124,500 registered users, which we define as the total number of accounts that have been created for our loyalty service at period end, and we were adding around 3,100 new registered users every month on average over the last 12 months. For the fiscal year ended August 31, 2013 we streamed over 11 million hours of content and had over 22 million launches of our UniversalPlayerTM. For the fiscal year ended August 31, 2012 we streamed over 15 million hours of content and had over 10 million launches of our UniversalPlayerTM. The decline in content hours streamed can be largely attributed to the loss of one customer Grupo Radio Centro , which streamed over 5.3 million hours of content in 2012. The majority of this listening from Grupo Radio Centro, was from listeners in Mexico resulting in monetization per listener hour at a much lower rate than U.S. based listeners. We experienced significant growth in our U.S. based listening from 2012 to 2013. For the fiscal year ended August 31, 2013 we streamed over 9 million hours of content to U.S. based listeners and over 16 million launches of our UniversalPlayerTM. For the fiscal year ended August 31, 2012 we streamed under 7 million hours of content to U.S. based listeners and under 5 million launches of our UniversalPlayerTM.
 
Our clients include broadcasters, station rep groups, content owners, artists, bands, musicians, music promoters, direct marketers, brand advertisers and the advertising agencies that service these groups. We offer a suite of products and services that enable broadcasters, content owners and marketers to engage with their current and potential customers online and through internet and mobile devices to increase brand awareness and generate leads and sales. We also offer technology infrastructure tools and services that enable broadcasters and marketers to implement and manage their online advertising across multiple channels including display, email, video, social, and affiliate marketing. The range of products and services that we provide enables our clients to address all aspects of the digital marketing process, including strategic planning, campaign optimization, media sourcing, and comprehensive reporting and analytics.
 
We generate the audiences for our advertisers' campaigns through a unique combination of: broadcast streaming media players, station guides, mobile applications, our network of third-party websites, ad exchanges, ad network optimization providers, search engines, and websites that we own and operate in several key verticals. Our sophisticated data management platform harnesses the large amount of anonymous data that is generated by our businesses. We utilize this data, along with our technology platforms and marketing expertise, to deliver measurable performance for our clients.
 
We are headquartered in Santa Barbara, California, with broadcast and content delivery network facilities in Santa Barbara, California and Los Angeles, California, respectively.
 
 
4

 
 
History

The Company was incorporated in Wyoming on May 6, 2008. Prior to change of control of May 16, 2012, the Company developed businesses, assets and opportunities in the motion picture production and distribution industry and allied industries, which the Company believed would have significant growth potential as new digital delivery and distribution platforms evolve. The Company marketed its motion picture products and distribution businesses under several names (”brands”) including Lux Digital Pictures, Midnight Movies, New Broadway Cinema and Short Screams. The Company expected to compete in today’s entertainment industry by controlling costs of production and distribution by outsourcing most functions to third parties and using, primarily, online marketing tools to promote its products and further its digital strategies. The Company also believed it had developed unique production strategies for the production of a unique brand of commercial documentary feature films. The businesses operated by the Company did not generate substantial profits. In late 2011, the Company began looking at business alternatives such as mergers, acquisitions or reverse acquisitions.

RadioLoyalty, Inc. (“RL”) is a California corporation. Michael Hill was a founder and has been a controlling shareholder in RL since its inception, on November 30, 2011. On December 1, 2011, Michael Hill and Aaron Gravitz (the “Executives”), together with RL, executed an asset purchase agreement with their former employer, Lenco Mobile, Inc. (“Lenco”), to acquire certain assets and assume certain liabilities from Lenco. The primary asset acquired from Lenco was the RadioLoyaltyTM Platform (the “Platform”). The Platform consisted of a web player that manages audio and video content streaming, manages ad serving within the web player and is capable of replacing audio ads with video ads within a live or on demand environment. The consideration given to Lenco consisted only of a 3.5% royalty on revenues earned through the Platform for the period from November 1, 2011 through November 1, 2014 (the “Royalty”). Payments to Lenco for the Royalty could not exceed $2,500,000. On March 22, 2012, RL issued 125,000 shares of common stock, valued at $62,250, to an entity controlled by Michael Hill and an unrelated individual in exchange for the WatchThisTM assets. On July 1, 2012, the Company acquired a customer list from Rightmail, LLC. This customer list was inclusive of publishers and advertisers the Company plans to conduct business with on an ongoing basis. By having access to additional advertisers and publishers the Company can work to generate higher advertising rates and therefore higher profits for its own ad inventory as well as the ad inventory of its broadcasters.

On May 16, 2012, the Company’s former majority shareholders executed a stock purchase agreement (the “SPA”) with Michael Hill. The SPA provided for the issuance of 100 shares of Series A Preferred Stock (the “Preferred Shares”) to the former majority shareholders of the Company. The Preferred Shares are convertible into 10% of the Company’s common stock at any time subsequent to the execution date of the SPA. The SPA also caused the transfer of the majority shareholders’ common stock in the Company to Michael Hill in exchange for all of the Company’s assets and the majority of its liabilities as of that date. The SPA also provided for a contribution of assets by Michael Hill, namely the WatchThisTM software. Mr. Hill also became obligated to cause the Company to acquire RL by October 1, 2012. As a result of the SPA, the former majority shareholders of the Company received a dividend in the form of the majority of the Company’s net assets and the newly issued Preferred Shares valued at $1,399,416. The net assets totaled $570,479. The Preferred Shares issued to the former majority shareholders were valued at $828,937 based on a discounted cashflow calculation of the WatchThisTM assets and RL business operations. The Company received the Watch This TM software valued at $83,020. The Company’s securities attorney also received Preferred Shares in exchange for services to be provided in connection with the SPA and the proposed acquisition of RL. Those services were valued at $92,104.

On August 31, 2012, the Company executed an asset purchase agreement (the “APA”) to complete the acquisition of certain assets and liabilities of RL and has since entered into an amendment to the APA in order to (i) issue Michael Hill an additional 180,000,000 shares of the Company’s common stock as necessary in order to ensure Michael Hill retains control of the Company through the date of a reverse stock split previously authorized by the Company’s Board of Directors and (ii) to provide a methodology to determine the number of shares of the Company’s stock that would be issued to the shareholders of RL such that the Company’s valuation on the date of the issuance of shares was $14,500,000 (iii) to provide the Company with the right, which has not yet been exercised, to purchase all of the outstanding common stock of RL for $1. Upon the execution of the APA, a plan to complete a reverse stock split was authorized by the Company’s Board of Directors. Upon exercise of the Company’s right to purchase all of the outstanding common stock of RL, all of the outstanding shares of the Company’s Series A Preferred Stock will convert into shares of the Company’s common stock pursuant to the terms of the Series A Preferred Stock (approximately 10% of the Company’s outstanding common stock). The remaining approximately 90% of the Company’s outstanding common stock, on a post-reverse stock split basis, will be held by the former shareholders of RL, of which Michael Hill, the Company’s Chief Executive Officer, is a significant shareholder.
 
 
5

 
 
Industry Overview

The radio broadcast and internet streaming industry is changing rapidly. With this change, we believe there is growing opportunity across the industry for a provider of free quality programming, with a unique, proven advertising monetization model and sales network. While many content providers and technologies are focused on building audience, we believe that the opportunity to provide greater variety and more diverse programming to listeners, while being supported by uniquely generated advertising revenue will prove successful. We believe the advertising revenues generated using our video in-stream technology are unique and no other technology provider currently has a comparable product. We have filed a patent with the United States Patent and Trademark Office. The patent application was filed on July 26, 2012, under application number 13559503. We believe that our unique technology, coupled with a diverse programming portfolio, sales networks with a vast market coverage, and powerful targeting capabilities make our products and services unique and highly scalable. We believe we are among the leaders in identifying and utilizing industry-leading technologies. Our initial distribution platform, RadioLoyalty™, promotes efficiency for radio stations and streamlines daily operations resulting in a cost reduction for our customers. Our business is driven in part by our heightened focus on customer service, which has allowed us to develop and maintain long-standing relationships with radio stations, advertisers, programming partners and independent content providers. Our commitment to serving our customers and providing a high level of accountability is the core of our business model, and will continue to be so as we look for opportunities to expand our programming offerings and the services we provide.
 
We believe there is a large and growing market opportunity for our RadioLoyalty™ and WatchThis™ solutions. This market opportunity reflects several important trends:
 
 
 
many consumers are now equipped with high-speed broadband connections;
 
 
 
the cost of creating and producing professional audio and video content has dropped dramatically;
 
 
 
audio and video content consumption has become a mainstream online and mobile activity for consumers;
 
 
 
smartphones and tablets are rapidly becoming mainstream tools for digital media consumption;
 
 
 
increasingly, next-generation content experiences are being driven through an adoption of new multi-faceted connected consumer electronics;
 
Our Services
 
Our platform and offering allows content providers to stream content to an unlimited listener base. We eliminate the bandwidth expense of streaming for our content providers and generate display, video and audio advertising revenues for both ourselves and our content providers.

We provide advertisers with a cost effective solution to reach their target audience at scale, from one source. Included in our audience is a consolidation of internet and mobile users accessing our small and medium sized broadcast providers’ content, who can take advantage of the advertising buys of our aggregate and targeted audience that spans the globe.

We provide listeners with free, unlimited access to over 5,000 stations with content including music, sports, talk radio, and more. Listeners can access our content providers across the world over the internet, popular mobile and tablet devices.
 
In the short term, we do not expect to generate any meaningful revenue directly from listeners, and will continue to focus our business model around advertising revenue.
 
 
6

 
 
Broadcasters/Radio Stations/Rep Groups/ Content Owners
 
We offer broadcasters and content providers a streaming media player and broadcasting platform at no out of pocket cost. We generate revenue primarily from advertising. Stations can preserve their cash as well as use it to fuel growth because we offer our programming and services on a barter basis. Stations provide us with advertising inventory in return for our bandwidth/services on a 1:4 display advertising impressions ratio. For example, we receive the first, fifth, ninth, etc. advertising impression as our barter fee and recognize 100% of the revenue from those ad impressions, with content providers being able to monetize the remaining impressions at their discretion. In most cases, we end up buying the remaining inventory from content providers. In almost every scenario, we are able to monetize the advertising inventory of our content providers at much higher ad rates then they are able to due to aggregation and our patent-pending in-stream video technology. This advertising solution is what enables us to offer a compelling solution to content owners and sets us apart from our competitors.
 
We offer groups that represent radio broadcasters (“Rep Groups”) a self-managed software-as-a-service (“SAAS”) platform to provide management services to their respective station owners. We offer content providers a full-service partnership, which is unique in the radio industry. When we work with a Rep Group they “represent” a content provider on a domestic and/or international level, our ad sales team reaches out to advertisers (both national and international), our content department provides audience metrics and relevant demographic information and our trafficking department provides back office support so content providers can focus on developing their content rather than focusing on the end user experience. Our sales teams is managed by industry veterans.
 
Listener/User
 
We offer our service to listeners at no cost through our Universal PlayerTM in online environments, and through our RadioLoyalty™ app in popular mobile and IP environments. We generate revenue primarily from advertising. Listeners earn RadioLoyalty™ points for listening and other designated user interactions. RadioLoyalty™ points can be redeemed in our store for merchandise but maintain a zero cash value at all times.
 
Listeners can also earn points by sharing their listening across social media using our share and refer a friend features. Our website and mobile apps are integrated with Facebook Connect allowing our listeners easy signup, login, and sharing functions with their Facebook friends.
 
Advertising /Advertising Agency/Advertising Network
 
We generate revenue primarily from advertising. We offer advertisers (and the advertising agencies that represent them) and sales networks with international market coverage and broad demographic targeting given our broad range of programming and services. With over 5,000 active radio stations as our clients, we help ensure advertisers that their message will be heard and seen worldwide by listeners they are seeking.
 
We believe our advertising network offers advertisers a powerful lead generation and/or branding solution that effectively targets a global audience. Our network exclusively represents the media inventory of our owned properties including RadioLoyalty™ and WatchThis™ as well as other vertical based websites. We offer a comprehensive suite mixed of display, audio and video advertising products across our traditional computer, mobile and connected device platforms. Our advertising products allow international, national, regional and local advertisers to target and connect with our audience - based on attributes including geographic, demographic and content preferences, and we provide analytics for our advertisers detailing campaign metrics and performance.
 
 
Display Advertising. Our display products offer advertisers opportunities to gain exposure to our listeners through our desktop, internet and mobile service interfaces, which are divided between our UniversalPlayer™ containing our player and “now playing” information, and the information space surrounding our UniversalPlayer™. Our display ads include IAB industry standard banner ads of various sizes and placements depending on platform and listener interaction.
 
 
Audio Advertising. Our audio advertising products allow custom audio messages to be delivered between songs during short ad interludes. Audio ads are available across all of our delivery platforms. On supported platforms, the audio ads can be accompanied by display ads to further enhance advertisers’ messages.
 
 
Video Advertising. Our video advertising products allow delivery of rich branded messages to further engage listeners through video pre-roll, video mid-roll, in-banner user-initiated videos, and a unique and proprietary video in-stream advertisement. We currently utilize video advertising through our desktop interfaces, and anticipate expanding video advertising across our mobile service interfaces in 2014.
 
 
7

 
 
We offer multiple pricing models designed around maximizing our customers' return on investment (RIO). Our display, audio, and video for internet, IP connected devices and mobile advertising placements are offered on several pricing models including: cost-per-thousand-impression (CPM), whereby our customers pay based on the number of times the target audience is exposed to the advertisement; cost-per-view (CPV), whereby our customers pay based on the number of times a unique video asset is viewed by the consumer; cost-per-lead (CPL), whereby our customers pay when a consumer completes the pre-defined registration fields and submits the completed forms; cost-per-click (CPC), whereby payment is triggered only when an interested individual clicks on our customer's advertisement; and cost-per-action (CPA), whereby payment is triggered only when a specific, pre-defined action is performed by an online consumer.
 
Through our wholly-owned subsidiary StreamTrack Media, Inc. (“StreamTrack Media”), we offer lead generation services for advertisers and publishers through our advertising network. Advertisers use our lead generation services to generate leads on a CPM, CPV, CPL, CPC and CPA basis while publishers use our advertising network to find advertisers to distribute to their internet traffic. The publisher places the advertiser's display video ads, display ads or text links on their website, in email campaigns, registration paths, or in search listings, and receives a commission from the advertiser only when a visitor takes an agreed-upon action.
 
Technology/Platform/Websites
 
RadioLoyalty™
 
We believe that our RadioLoyalty™ platform is quickly becoming a leading way to listen to music, talk radio, and sports over the Internet, IP connected devices, tablets and on mobile devices. Listeners can listen to their favorite radio stations and songs while earning loyalty points redeemable for merchandise. With more than five thousand stations to choose from, we believe it is easy to find stations to love.
 
UniversalPlayer™
 
The UniversalPlayer™ Platform has standardized digital ad buying for more than five thousand internet radio stations. Its patent-pending technology for in-stream video ad insertion is unique and we believe it is changing the way the traditional internet radio model executes. As we continue to expand the use of our UniversalPlayer™ to a larger broadcaster base, we anticipate seeing significant increases in advertising rates and revenue with this addition.
 
WatchThis™
 
WatchThis™ consists of a web or television-based player that manages streaming audio and video content, social media engagement, display and video ad serving within the player and is also capable of tagging merchandise within the content and providing the viewer with the opportunity to select and purchase the merchandise. The technology operates in a live or on demand environment. This technology is designed to revolutionize the entertainment industry through a convergence of original network content and interactive product placement based on keyword triggers or digital frame tagging. Once a commercial launch of this technology is complete we anticipate WatchThisTM becoming an additional revenue stream for the Company. However, the WatchThisTM technology is currently in the development phase. The infrastructure design is in the planning phase. We currently have a working media player that is an executable file in a local environment. This environment is not the same environment that the commercial rollout will utilize. That environment will be an Internet or television environment. We anticipate that the commercial release of WatchThisTM will occur during our fiscal year ending August 31, 2014. However, this will require a significant capital investment for the technical infrastructure to support of the anticipated commercial launch. Management cannot be certain that the Company will be able to raise enough capital to complete the launch within this timeframe.

There has been a continuing trend of users consuming content over the internet and mobile devices. As devices and data costs continue to remain competitive we anticipate a large portion of our existing RadioLoyaltyTM customer base will begin to engage with our WatchThisTM content.

Traditional advertising mediums are continuing to experience declining advertising rates. We believe our unique advertising formats will be widely accepted by both the user and the brands. Our advertising methods deliver a highly targeted end user with a strong purchase intent. This is very attractive to advertisers. As a result, as our advertising formats become accepted and utilized broadly, we anticipate premium advertising rates.
 
Admaximizer™
 
We believe AdMaximizerTM provides cutting edge technology which can be utilized by brand owners to generate consumer leads and direct to consumer ecommerce transactions for their businesses. Our platform is designed to provide brand owners with broad consumer access, better response rates on advertisements, higher quality leads and the ability to measure the success of each advertising campaign. Most importantly, this is a unique user experience with a nonintrusive advertising supported content delivery model.
 
 
8

 
 
Lead Generation Websites
 
We own approximately 30 websites and 125 URLs (Uniform Resource Locators or internet domains) that have been acquired and developed over many years. Several of these websites have a strong, established history with the top tier search engines. We generate traffic to our websites, link our sites with key partners, and take other steps designed to improve the ranking of our sites on major search engines and improve their appeal to consumers who view them. We also monitor and perform search engine optimization on our sites to increase the profile of our sites on major search engines such as Google, Yahoo and Bing.
 
Our internet advertising network operates under StreamTrack Media. We provide advertisers with products and services to reach consumers online in a highly-focused manner leading to better response rates on advertisements, higher quality leads and the ability to measure the success of each advertising campaign.
 
RadioLoyalty™, an owned and operated property, can provide advertisers a cost effective means to reach its worldwide targeted audience. Through advertising, brands and direct response advertisers can generate both brand awareness and generate leads.
 
Intellectual Property
 
We currently have two patent-pending applications with the United States Patent and Trademark Office (“USPTO”). The patent-pending for our RadioLoyalty™ live broadcast video in-stream ad insertion technology which was filed in August of 2012. The patent-pending for our WatchThis™ keyword triggered in-content merchandising was filed in 2008.
 
Our success may be greatly impacted by our ability to have these patents approved by the USPTO. We not only rely on our patent-pending applications to protect our intellectual property. We also rely on our trade secrets, copyrights, trademarks, technology protocols, and contractual restrictions. Our employees, business partners and consultants enter into confidentiality and proprietary rights agreements. We control access and distribution of our confidential and proprietary information.
 
In July of 2013 we filed on behalf of our RadioLoyalty patent application, a single application under the Patent Cooperation Treaty (PCT). Once this application has been examined we may file direct foreign applications where applicable and defensible.
 
Distribution
 
The RadioLoyalty™ platform primarily generates listeners from its content provider’s websites. It also generates listeners through its station guide on radioloyalty.com as well as syndication of its station guide to third party websites. Through a “listen live” or similar button on content provider’s websites and guides, listeners launch the UniversalPlayerTM. In addition to streaming to traditional online computers, we have developed and deployed popular mobile apps for Android phones, Blackberry Playbooks, and IOS devices including iphones and ipads. We plan to make the RadioLoyalty™ service available on additional devices through partnerships with electronic manufacturers and OEM providers.
 
Revenue Model
 
We derive most of our revenues from the sale of advertising. Advertisers buy inventory and lead generation services from us on a CPM, CPL, CPV, CPC and CPA basis. We deploy pre-roll video advertisements to listeners prior to reaching their desired content, and then deploy in-stream video advertisements during our content provider’s scheduled commercial breaks using our patent-pending technology. We further monetize content with display advertising consisting of IAB compliant 300x250 and 728x90 (among other) ad units within the UniversalPlayer™, monetization outside of the player and through our member’s area. Additional revenue is generated from lead generation services which connects advertisers with their target audience through various media channels.
 
There are a number of factors that influence our revenue, that include but are not limited to: (1) our financial funding requirements and ability to operate; (2) the growth and maintenance of our content providers and listeners; (3) the economic conditions of the United States and Worldwide economies; (4) competition from other streaming providers; and (5) advertiser demand for inventory.
 
 
9

 
 
Sales and Marketing

We market our products and services primarily through mobile and online advertising. We also market them through our internal websites, and participating in trade shows and other media events.
 
We have a sales team dedicated to recruit advertisers and advertising networks to purchase advertising and leads from us. We also have a team focused on publisher and station guide distribution through our advertising network.
 
Our content provider onboarding team assists with the recruitment, setup, implementation and optimization of content providers.
 
Our listener marketing team is in charge of portraying our brand messaging through our players and improving the experience to drive listener hours. Through refer a friend and the social media sharing features in the UniversalPlayer™ viral listeners are generated for us and our content providers providing a tool for growth.

Competition

Competition for Listeners
 
A number of factors affect how we compete for listening time. These include the demand and accessibility of the content, the quality of the listening experience, advertising perception, brand awareness, and the advertising dollars spent on marketing campaigns. We offer our service at no cost providing unlimited listening to listeners. We also award loyalty points and provide viral incentives to our listeners, which we believe helps grow our listenership. Many of our current and potential future competitors enjoy substantial competitive advantages including greater brand recognition, longer operating histories, larger marketing budgets, as well as greater technical, personal, financial and other resources. We compete for listeners with other content providers, including satellite radio providers such as Sirius XM, terrestrial and online radio providers such as Clear Channel, Slacker, and iHeart, and services such as Pandora that provide personalized content.
 
While we believe that our service and business model will result in us gaining a larger market share, competition for listeners could result in listeners moving or not coming onto our platform in favor of a competing service. Our ability to operate and grow is dependent on generating additional listeners.
 
Competition for Content Providers
 
We face competition from providers of other streaming platforms that offer services and tools to content providers. The content delivery marketplace continues to evolve rapidly providing listeners with a growing number of alternatives and new content delivery platforms.
 
Our primary competitors include Clear Channel, Cumulus Media, Soundcloud, Spotify, Tunein, Triton Media and Pandora. Unlike our primary competitors, we do not own radio stations and are a technology platform that is not affiliated with or controlled by a major media company or broadcaster. We believe this operating model gives us distinct advantages, including not limited to being liable for the content royalties that these competitors are. We market our platform to content providers that we believe will have desirable listening audiences. Our technology provides these content providers with a way to eliminate broadband streaming expenses and earn increased revenue, while holding the content provider responsible for content royalties.
 
We believe that the quality, diversity and breadth of our programming and services, coupled with our advertising sales forces and unique monetization model supported by patent-pending technology, enable us to compete effectively with other forms of media and content delivery networks. While we believe our platform offers unique advantages over other streaming platforms, content providers may choose not to stream using our platform in favor of other platforms.
 
 
10

 
 
Other Media Forms. Other providers of content delivery provide content on demand through internet streaming and IP television, such as Hulu, Vemeo, Vevo, or YouTube,. We compete for the time and attention of listeners with all other media forms. These content services pose a competitive threat.
 
Competition for Advertisers
 
We compete with other content providers for higher advertising rates and a share of our advertising customers’ overall marketing budgets. A number of factors impact competition for advertisers including but not limited to: technology capabilities, budgets, pricing structures, the ability to generate successful campaign metrics, return on investment, and targeting abilities. We believe that our patent-pending video in-stream ad insertion technology gives us a unique advantage. However, securing budget and premium rates from advertisers is intensely competitive and rapidly changing. With new companies entering the market and the introduction of new technologies, we expect competition to increase and potentially have an adverse effect.
 
Our competitors include:
 
Other Internet Companies. As web based advertising becomes more popular, the market for online advertising is becoming increasingly competitive. We compete for online advertisers with other internet websites such as Pandora, Spotify, AOL, Slacker, Apple Radio, Facebook, Google, MSN, and Yahoo! These large internet companies with greater brand recognition may have greater funding, more skilled personal, technology and intellectual property advantages, and consequently enjoy significant advantages.
 
Broadcast Radio. Terrestrial and satellite broadcasting are significant sources of competition for advertising dollars. These providers deliver ads across platforms that may be more familiar to traditional advertisers than the internet or mobile advertising opportunity we offer. Advertisers may not want to migrate advertising dollars to our internet-based platform because of this source of competition.
 
Television and Print Media Providers. Traditional media companies in television and print such as CBS, ABC and NBC are a source of competition for advertising dollars. These traditional media types present competitive challenges in attracting advertising dollars including larger established audiences, greater operating history, and greater brand recognition.
 
Government Regulation
 
As a company conducting business on the internet, we are subject to a number of foreign and domestic laws and regulations relating to consumer protection, information security, data protection and privacy, among other things. Many of these laws and regulations are still evolving and could be interpreted in ways that could harm our business. In the area of information security and data protection, the laws in several states require companies to implement specific information security controls to protect certain types of information. Likewise, all but a few states have laws in place requiring companies to notify users if there is a security breach that compromises certain categories of their information. Any failure on our part to comply with these laws may subject us to significant liabilities.
 
We are also subject to federal and state laws regarding privacy of listener data. Our privacy policy and terms of use describe our practices concerning the use, transmission and disclosure of listener information and are posted on our website. Any failure to comply with our posted privacy policy or privacy-related laws and regulations could result in proceedings against us by governmental authorities or others, which could harm our business. Further, any failure by us to adequately protect the privacy or security of our listeners’ information could result in a loss of confidence in our service among existing and potential listeners, and ultimately, in a loss of listeners and advertising customers, which could adversely affect our business.
 
 
11

 
 
Seasonality
 
Our results may reflect the effects of some seasonal trends in listener behavior due to increased internet usage and sales of media-streaming devices during certain vacation and holiday periods. For example, we expect to experience increased usage during the fourth quarter of each calendar year due to the holiday season, and in the first quarter of each calendar year due to increased use of media-streaming devices received as gifts during the holiday season. We may also experience higher advertising sales during the fourth quarter of each calendar year due to greater advertiser demand during the holiday season, and lower advertising sales during the start of quarter’s given advertiser demand. Given the rapid growth of new media delivery and new user device adoption, we may see a shift in this pattern in the future.
 
Employees
 
As of August 31, 2013, we had 9 employees. None of our employees are covered by collective bargaining agreements, and we consider our relations with our employees to be good.
 
Corporate and Available Information
 
We were incorporated as a Wyoming corporation on May 6, 2008. Our principal executive offices are located at 347 Chapala Street, Santa Barbara, California 93101 and our telephone number is (805) 308-9151. Our website is located at www.streamtrack.com.
 
We have an August 31 fiscal year end. Accordingly, in this Annual Report on Form 10-K, all references to a fiscal year refer to the 12 months ended August 31 of such year, and references to the first, second, third and fourth fiscal quarters refer to the three months ended November 30, February 28, May 31 and August 31, respectively.
 
We file reports with the Securities and Exchange Commission (“SEC”), including Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and any other filings required by the SEC. During the year ended August 31, 2013, we make available on our Investor Relations website, free of charge, our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and all amendments to those reports, as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC. The information on our website is not incorporated by reference into this Annual Report on Form 10-K or in any other report or document we file with the SEC.
 
The public may read and copy any materials we file with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC maintains an Internet site (http:// www.sec.gov) that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC.

ITEM 1A.
RISK FACTORS
 
Not required for small business issuers.
 
ITEM 1B.
UNRESOLVED STAFF COMMENTS
 
Not applicable.
 
 
12

 
 
ITEM 2.
PROPERTIES
 
Our principal executive offices are located in Santa Barbara, California in a 5,369 square-foot facility, under four operating leases, each of which expire on May 15, 2014.
 
Our primary data center is hosted by net2EZ, a leading provider of hosting services, in Los Angeles, California, and is designed to be redundant and fault tolerant. Backup systems in California can be brought online in the event of a failure at the primary data center. The backup sites enable additional fault tolerance and will support our continued growth.
 
The data centers host the streamtrack.com website, external streaming and hosting, and intranet applications that are used to manage the website ad-serving and content delivery. The websites are designed to be fault-tolerant, with a collection of identical web servers connecting to an enterprise database. The design also includes load balancers, firewalls and routers that connect the components and provide connections to the internet. The failure of any individual component is not expected to materially affect the overall availability of our website, however we cannot guarantee that our websites will always be error free or operational 24/7.
 
We believe that our current facilities are adequate to meet our customers’ needs for the near future and that suitable additional or alternative space will be available on commercially reasonable terms to accommodate our foreseeable future operations.
 
ITEM 3.
LEGAL PROCEEDINGS
 
We may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which at this time are considered to be material to our business or financial condition. We may file collection actions or be involved in other litigation in the future
 
ITEM 4.
MINE SAFETY DISLOSURES
 
Not applicable.
 
 
13

 
 
PART II
 
ITEM 5.
MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
 
Common Stock
 
Our common stock is traded on the OTCQB (the “OTC”) under the symbol “STTK.” The following table sets forth the range of high and low sales prices on the OTC of our common stock for the periods indicated, as reported by the OTC.
 
Our common stock has traded on the OTC under the symbol “STTK” since April 4, 2013. Prior to that date our common stock traded under the symbol LUXD since August 27, 2009.
 
The following table sets forth, for the periods indicated, the high and low sales prices per share of our common stock as reported on the OTC.
 
 
   
High
   
Low
 
Fiscal Year Ended August 31, 2013
       
First quarter (September 1, 2012 – November 30, 2012)
 
$
3.96
   
$
1.08
 
Second quarter (December 1, 2012 – February 29, 2013)
 
$
1.56
   
$
0.60
 
Third quarter (March 1, 2013 – May 31, 2013)
 
$
1.45
   
$
0.20
 
Fourth quarter (June 1, 2013 – August 31, 2013)
 
$
0.30
   
$
0.065
 
                 
     
High
     
Low
 
Fiscal Year Ended August 31, 2012
       
First quarter (September 1, 2011 – November 30, 2011)
 
$
17.40
   
$
5.28
 
Second quarter (December 1, 2011 – February 29, 2012)
 
$
6.00
   
$
2.40
 
Third quarter (March 1, 2012 – May 31, 2012)
 
$
6.00
   
$
2.04
 
Fourth quarter (June 1, 2012 – August 31, 2012)
 
$
3.60
   
$
1.56
 
 
On August 30, 2013, the closing price per share of our common stock as reported on the OTC was $0.142 per share. As of August 30, 2013, there were approximately 250 holders of record of our common stock. The number of beneficial stockholders is substantially greater than the number of holders of record because a large portion of our common stock is held through brokerage firms.
 
Dividend Policy
 
We have not declared or paid any cash dividends on our common stock and currently do not anticipate paying any cash dividends in the foreseeable future. Instead, we intend to retain all available funds and any future earnings for us in the operation and expansion of our business. Any future determination relating to dividend policy will be made at the discretion of our board of directors and will depend on our future earnings, capital requirements, financial condition, future prospects, applicable Wyoming law.
 
Equity Compensation Plan Information
 
The Company does not have any equity compensation plans.
 
 
14

 
 
Series A Preferred Stock
 
Effective May 16, 2012, the Company issued 100 shares of Series A Preferred Stock to Lux GmbH, the former majority shareholder of the Company pursuant to a stock purchase agreement dated May 16, 2012. Each share of Series A Preferred Stock has voting rights equal to the voting equivalent of the common stock into which it is convertible at the time of the vote. All outstanding shares of Series A Preferred Stock will automatically convert into common stock on the first business day after the closing date of the acquisition by the Company of 100% of the total issued and outstanding capital stock of RadioLoyalty, Inc., a California corporation. The holders of the Series A Preferred Stock are not entitled to dividends. The Series A Preferred Stock has no preferential rights to the Company’s common stock and will share in any liquidation proceeds with the common stock on an as converted basis.
 
Recent Sales of Unregistered Securities

The following is a list of the issuance of securities by us during the fiscal year ending August 31, 2013 in transactions exempt from registration that were not previously included in a Quarterly Report on Form 10-Q or in a Current Report on Form 8-K, the proceeds of which were generally used for working capital:
 
Number of
 
Dollar Amount/Value
 
Services Or Other
     
Exemption from
Shares
 
of Consideration
 
Consideration
 
Date of Sale
 
Registration
                 
               
Rule 506
 
ITEM 6.
SELECTED FINANCIAL DATA

Not applicable.
 
ITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
You should read the following discussion of our financial condition and results of operations in conjunction with the financial statements and the notes thereto included elsewhere in this Annual Report on Form 10-K. The following discussion contains forward-looking statements that are subject to risks and uncertainties. Actual results may differ substantially from those referred to herein due to a number of factors, including but not limited to those discussed below and elsewhere in this report, particularly in the sections entitled “Special Note Regarding Forward-Looking Statements and Industry Data” and “Risk Factors.”
 
Cautionary Statements

This Form 10-K contains financial projections and other “forward-looking statements,” as that term is used in federal securities laws, about our financial condition, results of operations and business. These statements include, among others, statements concerning the potential for revenues and expenses and other matters that are not historical facts. These statements may be made expressly in this Form 10-K. You can find many of these statements by looking for words such as “believes,” “expects,” “anticipates,” “estimates,” or similar expressions used in this Form 10-K. These forward-looking statements are subject to numerous assumptions, risks and uncertainties that may cause our actual results to be materially different from any future results expressed or implied by us in those statements. The most important facts that could prevent us from achieving our stated goals include, but are not limited to, the following:

 
(a)
volatility or decline of our stock price;
 
 
(b)
potential fluctuation in quarterly results;
 
 
(c)
our failure to earn revenues or profits;
 
 
15

 
 
 
(d)
inadequate capital to continue the business and barriers to raising the additional capital or to obtaining the financing needed to implement our business plans;
 
 
(e)
failure to commercialize our technology or to make sales;
 
 
(f)
changes in demand for our products and services;
 
 
(g)
rapid and significant changes in markets;
 
 
(h)
litigation with or legal claims and allegations by outside parties, causing us to incur substantial losses and expenses;
 
 
(i)
insufficient revenues to cover operating costs; and
 
 
(j)
dilution in the ownership of the Company through the issuance by us of additional securities and the conversion of outstanding warrants, notes and other securities.
 
Opportunities, Challenges and Risks
 
Advertising revenue constitutes the majority of our total revenue, representing 87.6% of total revenue for the year ended August 31, 2013. For the year ended August 31, 2013 our advertising revenue was almost entirely derived from advertising delivered on desktop, tablet and popular mobile devices. We deliver content on mobile devices through our RadioLoyalty™ app but we do not currently generate significant mobile advertising revenues. Management believes that mobile advertising represents an opportunity for the Company in the next coming years and on an ongoing basis. We streamed content to our listeners for over 11.7 million hours during the fiscal year ended August 31, 2013. A total of 92.8% of these listener hours were generated by listeners through our web-based Universal Player™, with the remainder of listener hours delivered on tablet computers, smartphones and other mobile devices. Management expects the mobile advertising market will grow at substantial rates in the coming years. However, many challenges exist in this market. We believe these challenges will be solved primarily with new technologies. We believe our current technologies and other technology under development will solve some of these challenges. By solving these challenges we will be able to monetize the mobile listenership we are growing today. From January 1, 2012 to August 31, 2012 we had 317,389 listening hours streamed through mobile devices. From September 1, 2012 to August 31, 2013 we had 844,706 hours streamed through mobile devices. This represents a 266% increase for the eight-month period ended August 31, 2012 versus the 12 month period of September 1, 2012 through August 31, 2013. Due to the inability of Apple’s IOS devices to run flash, and the different technical frameworks that run mobile devices versus online desktop devices, serving ads inside of mobile devices involves other complexities from a technical perspective as compared to serving ads inside of our desktop UniversalPlayer™ . We are currently unable to utilize our video in-stream technology inside of our current Apps. However, depending upon the availability of capital, we will invest in the development of our video in-stream technology in the mobile format.

Key Metrics:
 
We track listener hours because it is the best key indicator of the growth of our RadioLoyalty™ business. Revenues from advertising through our RadioLoyalty™ Platform represented substantially all of revenues for the year ended August 31, 2013. We also track the number of registered users on our RadioLoyalty™ web-based product as well as the RadioLoyalty™ app as indicators of the size and quality of our audience, which are particularly important to potential advertisers. We plan to expand our internet product portfolio in the second quarter of the year ending August 31, 2014. Once these products are launched we will determine key indicators of growth for those products.
 
We calculate actual listener hours using our internal analytics systems. Some of our competitors do not always calculate their listener hours in the same way we do. As a result, their stated listener hours may not represent a truly comparable figure.
 
 
16

 
 
Player launches are defined as the number of individual times the UniversalPlayer™ was launched. The UniversalPlayer™ is launched by users who want to access internet radio content. The majority of users click from a “Listen Live” button on our broadcast partner’s websites, or through our station guide at http://radioloyalty.com/station-guide/index.php or our publisher sites. We also work with Internet radio guides such as TuneIn.com. Users can click on stations that broadcast with us to listen to content, which launches the UniversalPlayer™ . Registered users have signed up to earn loyalty points, whereas all users have not signed up to earn loyalty points. For users to launch the UniversalPlayer™, they do not have to be a registered user. The UniversalPlayer™ needs to be launched with each successive use by users, and not only the first time users listen to content.

Registered users are defined as the number of users who have signed up for an account with us in order to access our broadcasters’ content and to earn loyalty points. The number of registered users may overstate the number of actual unique individuals who have signed up for an account with us in order to earn loyalty points, as an individual may register for, and use, multiple accounts under unique brands or private labels. We define registered users as those who have signed up with us to receive loyalty points. We calculate this by the number of submissions we receive from users signing up for our loyalty service.

Listener hours are calculated as follows. When the UniversalPlayerTM is launched a session is created - this is considered the listener's start time. At one minute following the launch of the UniversalPlayerTM, we record that as 1 minute of listening time. If a session lasts between 1 and 59 seconds, we record that as 30 seconds of listening time. At ten-minute intervals following the session being created, we count each 10 minute period as listening time. So for example, if a user launched the UniversalPlayer TM at 11:00am, we will recognize 1 minute of listening time at 11:01, then 10 minutes of listening time at 11:10, 20 minutes at 11:20, etc.

The last event we see for the user is considered the end of their session. Events are user interactions such as a 10 minute interval, clicking song like/dislike, sharing what they are listening to, checking the news through our news app in the player, etc. We then take that time minus the time the session started to determine how long the session is. So for example, if a user launched the UniversalPlayer TM at 11am, and liked a song at 11:07am, but exited the player at 11:09am, we would recognize that as 7 minutes of listening.
 
The tables below set forth our listener hours for the year ended August 31, 2013, our player launches, and our registered users as of August 31, 2013.
 
Listener hours (in millions)
   
11.7
 
Player launches (in millions)
   
22
 
Registered users (in thousands)
   
124.9
 

The tables below set forth our listener hours for the year ended August 31, 2012, our player launches, and our registered users as of August 31, 2012.
 
Listener hours (in millions)
   
15.3
 
Player launches (in millions)
   
10.7
 
Registered users (in thousands)
   
86.5
 
 
For the fiscal year ended August 31, 2013 we streamed over 11 million hours of content and had over 22 million launches of our UniversalPlayerTM. For the fiscal year ended August 31, 2012 we streamed over 15 million hours of content and had over 10 million launches of our UniversalPlayerTM.

The decline in content hours streamed can be largely attributed to the loss of one customer Grupo Radio Centro, which streamed over 5.3 million hours of content in 2012. The majority of this listening from Grupo Radio Centro, was from listeners in Mexico resulting in monetization per listener hour at a much lower rate than U.S. based listeners.

We experienced significant growth in our U.S. based listening from 2012 to 2013. For the fiscal year ended August 31, 2013 we streamed over 9 million hours of content to U.S. based listeners and over 16 million launches of our UniversalPlayerTM. For the fiscal year ended August 31, 2012 we streamed under 7 million hours of content to U.S. based listeners and under 5 million launches of our UniversalPlayerTM.

 
17

 
 
Results of Operations for the Year Ended August 31, 2013 as Compared to the Year Ended August 31, 2012
 
The following tables present our results of operations for the periods indicated and as a percentage of total revenue. The period-to-period comparisons of results are not necessarily indicative of results for future periods.
 
   
For the Years Ended
August 31,
 
   
2013
   
2012
 
Revenue
           
Advertising
 
$
88
%
 
$
93
%
Services
   
12
     
7
 
Total revenue
   
100
     
100
 
Costs of revenues
               
Media network
   
12
     
35
 
Depreciation
   
21
     
 13 
 
Colocation hosting services
   
13
     
15
 
Broadcaster fees
   
10
     
9
 
Other costs of sales
   
42
     
20
 
Total costs of revenues
   
98
     
92
 
Gross profit
   
2
     
8
 
Operating expenses
               
Consulting fees
   
12
     
21
 
Professional fees
   
9
     
10
 
Product development
   
42
     
 
Marketing and sales
   
20
     
 
Rents
   
11
     
8
 
Officer compensation
   
27
     
7
 
Bad debts
   
4
     
7
 
Other expenses
   
17
     
16
 
Total operating expenses
   
141
     
85
 
Loss from continuing operations
   
(139
)
   
(77)
 
Other expenses
               
Other income
   
2
     
-
 
Interest expense
   
(32
)
   
(11)
 
Gain on RightMail and settlement of Lenco royalties
   
43
     
-
 
Change in fair value of derivative
   
(25
)
   
(3)
 
Total other expenses
   
(12
)
   
(14)
 
Loss before provision for income taxes
   
(151
)
   
(91
)
Provision for income taxes
   
-
     
-
 
Net loss
   
(151
)
   
(91
)
 
 
18

 
 
Comparison of the Years Ended August 31, 2013 and 2012
 
Revenue
 
For the Years Ended August 31,
 
   
2013
   
2012
 
Revenue
               
Advertising
               
Video
 
$
391,303
     
1,167,088
 
Display
   
509,102
     
229,928
 
Lead generation
   
291,665
     
143,312
 
Other
   
322,822
     
82,857
 
Total
   
1,514,892
     
1,623,185
 
Services
   
215,044
     
119,133
 
Total revenue
 
$
1,729,936
   
$
1,742,318
 
 
Revenues for the year ended August 31, 2013 totaled $1,729,936 compared to $1,742,318 for the year ended August 31, 2012, a decrease of $12,382 or 1%. We generated substantial revenues from video, audio and display advertising placements utilizing our RadioLoyaltyTM Platform and the listenership from over 5,000 of our radio stations. We also currently generate revenues from our services related to integration of our technology with our customer’s advertising systems and related infrastructure, call center operations, list creation services and advertising. Upon the acquisition of Rightmail, we also began generating lead generation revenues. We anticipate generating additional advertising revenues from our expanding internet portfolio.
 
Costs of Revenue
 
For the Years Ended August 31,
 
   
2013
   
2012
 
Costs of revenues
               
Media network
 
$
214,069
    $
615, 435
 
Depreciation
   
364,522
     
227,430
 
Colocation hosting services
   
223,502
     
258,971
 
Broadcaster fees
   
181,476
     
151,758
 
Other
   
719,784
     
348,144
 
Total costs of revenue
 
$
1,703,353
   
$
1,601,738
 
 
Costs of revenues for the year ended August 31, 2013 totaled $1,703,353 compared to $1,601,738 for the year ended August 31, 2012, an increase of $101,615 or 6%. We incurred substantial media network costs associated with the distribution of our content across a variety of advertising networks. Our costs of distributing our content will proportionally decrease dramatically as we reach scale. Amortization of the software that powers the Platform accounted for the majority of the depreciation recorded during 2013. In order to operate the RadioLoyaltyTM online broadcasting platform, RadioLoyaltyTM mobile and tablet apps and our ad-serving technologies, we require substantial computing power, hosting and streaming hosting. We operate a technology center at our offices in Santa Barbara, California but also utilize a contracted facility in Los Angeles, California, to support our operations and ensure our systems and content delivery maintain our service level agreements. We refer to these costs as colocation services. Our advertising sales arrangements with over 5,000 RadioLoyaltyTM stations facilitate us paying the broadcasters a monthly revenue sharing fee or license fee in exchange for advertising inventory around their content and listenership. We refer to these costs as broadcaster commissions in the event that we purchase the ad inventory. Other costs of sales include depreciation associated with the computer servers at our two colocation facilities, streaming costs, adserving costs, call center operation costs, and various application technologies that support our primary product offerings.
 
 
19

 
 
Operating Expenses
 
For the Years Ended August 31,
 
   
2013
   
2012
 
Operating expenses
               
Consulting fees
 
$
212,840
     
367,147
 
Professional fees
   
147,531
     
166,287
 
Product development
   
725,052
     
147,541
 
Marketing and sales
   
338,302
     
 145,334
 
Rents
   
184,556
     
 139,120
 
Officer compensation
   
467,379
     
 130,187
 
Bad debt
   
67,553
     
 117,408
 
Other
   
288,545
     
261,917
 
Total operating expenses
 
$
2,431,758
   
$
1,474,941
 

Operating expenses for the year ended August 31, 2013 totaled $2,431,758 compared to $1,474,941 for the year ended August 31, 2012, an increase of $956,817 or 65%. We incurred substantial consulting fees during the year ended August 31, 2013 associated with business development efforts and financial advisory services. We have a broad-based business strategy to acquire more broadcasters directly, enter into joint ventures, revenue sharing arrangements or similar contracts with internet radio station guides (aggregators), and consider mergers and acquisition targets on an ongoing basis. We previously used outside consultants to execute these elements of our business strategy. We added personnel in order to focus on these efforts internally. We incurred substantial professional fees in order to complete the transaction between StreamTrack , Inc. and RadioLoyalty, Inc. Product development costs were associated with continuing improvements to the software and related infrastructure for our primary product offering as well as development work on our online product portfolio and the WatchThisTM technology. We expect these costs to increase in the current fiscal year. Marketing and sales costs included compensation for our sales staff and various internet marketing-related costs. Rents were primarily related to four leases we are obligated under for our Santa Barbara, California office. Officer compensation related to a variety of accruals to the two primary executives that operate our business. Bad debts were substantial higher in the prior year primarily because of a $72,000 reserve for potentially uncollectible accounts we recorded in order to reserve against substantial balances that were over 90 days delinquent as of August 31, 2012. Other operating costs include telecom, depreciation, utilities, travel and entertainment and various other costs of doing business.
 
Other Income (Expense)
 
For the Years Ended August 31,
 
   
2013
   
2012
 
             
Other income (expense)
           
Other income
 
$
34,327
   
$
-
 
Interest expense
   
(546,517)
     
(199,815)
 
Gain on settlement of RightMail and Lenco royalty
   
740,897
     
-
 
Change in fair value of derivative
   
(433,811)
     
(50,761)
 
Total other expenses
 
$
(205,104)
   
$
(250,576)
 
 
Other expenses for the year ended August 31, 2013 totaled $205,104 compared to $250,576 for the year ended August 31, 2012, a decrease of $45,472 or 18%. We incurred interest expense calculated on our convertible promissory notes and fees charged by the provider of our factoring line of credit. We also recorded the accretion of various debt discounts associated with our convertible promissory notes and the Lenco contingent royalty. Debt discounts recorded during the year ended August 31, 2013 and 2012 represented the beneficial conversion feature, warrants to purchase stock, and derivative liability associated with the convertible promissory notes. The original value of the derivative liability was recorded as a debt discount. As a result of the derivative classification, the debt discount had to be re-measured as of the reporting date. The re-measurement resulted in an increase to the derivative liability of $433,811 and $50,761 for the years ended August 31, 2013 and 2012, respectively. If the convertible promissory notes issued to the Creditor remain outstanding at any time subsequent to the six-month anniversary of the date the convertible promissory notes were issued, a derivative liability exists and will have to be measured as of each reporting date.
 
 
20

 
 
Provision for Income Taxes
 
We did not generate profits for the years ended August 31, 2013 and 2012. As a result, no provision for income taxes was recorded.

Net Loss Attributable to Common Shareholders
 
For the Years Ended August 31,
 
   
2013
   
2012
 
Net loss attributable to common shareholders
               
Net loss
 
$
(2,610,279
)
 
$
(1,584,937
)
Deemed dividends
   
-
     
(200,647
)
Net loss attributable to common shareholders
 
$
(2,610,279
)
 
$
(1,785,584
)
 
We generated a net loss of $2,610,279 for the year ended August 31, 2013 compared to $1,584,937 for the year ended August 31, 2012, an increase of $1,025,342 or 65% for the reasons set forth above. During the year ended August 31, 2012, we also recorded a deemed dividend of $83,020 to account for the distribution of assets to the former Chief Executive Officer of RL. In addition, for the same period a deemed dividend of $117,627 was also recorded to account for the excess value over historical costs of various financial instruments issued to the entity that originally owned the WatchThisTM technology. No dividends in any form were recorded during the year ending August 31, 2013.
 
Liquidity and Capital Resources
 
As of August 31, 2013 we had cash totaling $7,980, which consisted of cash funds held at major financial institutions. We had net a working capital deficit of $3,009,925 as of August 31, 2013, compared to a net working capital of $975,490 as of August 31, 2012. Our principal uses of cash during the fiscal year ending August 31, 2013 were funding our operations as described below.
 
Going Concern
 
The Company’s financial statements are prepared using accounting principles generally accepted in the United States of America applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business. For the year ended August 31, 2013, the Company recorded a net loss of $2,610,279 and had negative working capital as of August 31, 2013 of $3,009,925. The net loss and negative working capital indicates that the Company may have difficulty continuing as a going concern.

Management is confident but cannot guarantee that additional capital can be raised in order to repay debts and continue operations. During the fiscal year ending August 31, 2014, the Company is obligated to make payments on certain operating leases, convertible debts, and a capital lease, among others of $90,318, $327,000, $90,704, respectively. Normal operating costs are also significant and include consulting fees, professional fees, product development costs and marketing and sales costs associated with management’s business plan. Additionally, the Company is currently in default on its capital lease. If the Company defaults on this capital lease, the lessor may decide to take back its equipment. If that occurred then the Company would likely need to lease third party servers in order to continue operating its business. Since inception and through August 31, 2013, the Company has successfully raised a significant amount of capital. Additionally, the Company anticipates launching several new product offerings in the second quarter of its fiscal year ending August 31, 2014. The Company expects those products to be profitable but notes that it will require significant capital for product development and ultimately commercially deployment. However, the ability of the Company to continue as a going concern is dependent on the successful execution of the business plan in order to reach break-even and become profitable. If the Company is unable to become profitable or sustain its cash flow, the Company could be forced to modify its business operations or possibly cease operations entirely. Management cannot provide any assurances that the Company will be successful in its operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.
 
 
21

 
 
Working Capital Related Party Financing

The Company has only been operating since November 30, 2011. As a result, the Company has an extremely limited credit history. The Company’s Chief Executive Officer, and the Chief Executive Officer of StreamTrack Media, Inc. use their personal credit cards to fund operations on a frequent basis. If the Company did not have access to these credit cards, the Company would have to rely exclusively on external sources of capital. The Company’s external sources of capital are not always readily available. Once the Company’s track record is more established and results of operations are profitable, then external sources of capital should become more readily available. As a result, in time-constrained circumstances, the use of personal credit cards is necessary until such time as the Company is able to build up its own credit-worthiness and access more readily available and significant credit.

Our Indebtedness
 
As of August 31, 2013, we had issued a total of $327,000 in current convertible promissory notes and $790,000 in long term convertible promissory notes that remained outstanding . We also owe significant balances under a factoring agreement, a lease agreement for computer servers, and significant balances are owed to the two primary executives that operate our business.

As of August 31, 2013, the conversion price of a total of $327,000 of the Company’s convertible notes is based upon a 39% discount to the then-prevailing price of the Company’s common stock. As a result, the lower the stock price at the time the investor converts the notes, the more common shares the investor will receive.

To the extent the investor converts the notes and then sells its common stock, the common stock may decrease due to the additional shares in the market. This could allow the investor to receive greater amounts of common stock upon conversion. The sale of each share of common stock further depresses the stock price.

Due to the floating conversion price of the notes, the Company does not know the exact number of shares that the investor would be issued upon conversion. As of August 31, 2013, if the investor elected to convert the notes to common shares, the investor would have been issued approximately 8,507,844 shares of the Company’s common stock. If the investor had made an election to convert the notes as of August 31, 2013, this issuance would have represented approximately 43% of the issued and outstanding common stock as of August 31, 2013.

The shares issuable upon conversion of the notes may result in substantial dilution to the interests of the Company’s other shareholders. In this regard, even though the investor may not hold shares amounting to more than 9.99% of the outstanding shares at one time, this restriction does not prevent the investor from selling some of its holdings and then receiving additional shares. In this way, the investor could sell more than 9 .99% limit while never holding more than the limit.

The table below details the number of shares issuable to the investor, without regard to the 9.99% limitation, in the event the share price decreases 25%, 50% or 75% from the stock price as of August 31, 2013.

Stock Price
   
Shares Issuable Upon
Conversion
 
         
$ 0.0505       8,507,844  
$ 0.0379       11,343,792  
$ 0.0253       17,015,687  
$ 0.0126       34,031,375  
 
 
22

 
 
Factoring / Line of Credit

The Company utilizes an independent third party to factor its accounts receivables (the “Factor”). The Factor provides advances to the Company on balances owed from its customers. The Factor only provides cash advances on accounts receivable balances it has approved and will not provide cash advances in excess of 70% of the balance of all approved accounts receivable balances. The Factor accepts payments from the Company’s customers that are associated with the approved accounts receivable balances. An interest charge equal to approximately 3% of the rolling balance owed to the Factor is charged to the Company, on an annualized basis. This financing arrangement is recourse. The balance owed to the Factor is secured by all of the Company’s assets. The balance outstanding as of August 31, 2012 was $68,091. The balance due to the factor was satisfied during the 2013 fiscal year.

On April 11, 2013, the Company closed a non-dilutive line of credit financing for $250,000 with an institutional fund. Subsequently, the institutional fund has increased the Company’s line of credit to $500,000.
 
Capital Expenditures
 
Based on current estimates, we believe that our anticipated capital expenditures will be adequate to implement our current plans.
 
Historical Trends
 
The following table summarizes our cash flow data for the years ended August 31, 2013 and 2012.
 
   
Fiscal Year Ended August 31,
 
   
2013
   
2012
 
             
Net cash used in operating activities of continuing operations
 
$
(811,429
)
 
$
(259,970)
 
Net cash used in investing activities of continuing operations
   
-
     
(8,450)
 
Net cash provided by financing activities of continuing operations
   
591,974
     
668,427
 
Net cash used in discontinued operations
   
-
     
(172,572)
 
 
Cash flow used by operating activities of continuing operations totaled $811,429 for the year ended August 31, 2013, compared to $259,970 used for the year ended August 31, 2012. Operating cash flow was negative during the years ended August 31, 2013 and 2012 as we are still in the beginning stages of our operations and are continuing the expansion of our advertising within the RadioLoyalty™ and WatchThis™ Platforms.
 
Cash flow used by investing activities of continuing operations totaled $0 for the year ended August 31, 2013, as compared to $8,450 used in the year ended August 31, 2012. We invested in several computers during the year ended August 31, 2012.

Cash flow provided by financing activities of continuing operations totaled $591,974 for the year ended August 31, 2013, compared to $668,427 provided by for the year ended August 31, 2012. We raised substantial capital through the issuance of convertible promissory notes during the years ended August 31, 2013 and 2012.

Cash flow used in discontinued operations totaled $172,572 for the year ended August 31, 2012. We closed the prior business down during the year ended August 31, 2012 and thus there was no impact on the fiscal 2013 cash flow statement.
 
 
23

 
 
Off-Balance Sheet Arrangements
 
As of August 31, 2013 and 2012, we did not have any off-balance sheet arrangements.
 
Quarterly Trends
 
Our operating results fluctuate from quarter to quarter as a result of a variety of factors. We expect our operating results to continue to fluctuate in future quarters.
 
Our results may reflect the effects of some seasonal trends in listener behavior due to increased internet usage and sales of media-streaming devices during vacation and holiday periods. For example, we expect to experience increased usage during the fourth quarter of each calendar year due to the holiday season, and in the first quarter of each calendar year due to the use of media-streaming devices received as gifts during the holiday season. We may also experience higher advertising sales during the fourth quarter of each calendar year due to greater advertiser demand during the holiday season and lower advertising sales during the first quarter of each calendar year results from a generally decreased advertising demand. While we believe these seasonal trends have affected and will continue to affect our operating results, our lack of operating history provides for less insight into the effect of these factors. We believe that our business may become more seasonal in the future. Seasonal variations in listener behavior may result in fluctuations in our financial results.
 
In addition, expenditures by advertisers tend to be cyclical and discretionary in nature, reflecting overall economic conditions, the economic prospects of specific advertisers or industries, budgeting constraints, buying patterns and a variety of other factors. Many of these market conditions are not possible for us to control.
 
Critical Accounting Policies and Estimates
 
Our financial statements are prepared in accordance with generally accepted accounting principles in the United States, or U.S. GAAP. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Our actual results could differ from these estimates.
 
We believe that the assumptions and estimates associated with our revenue recognition, costs of revenues, stock based compensation and accounting for income taxes have the greatest potential impact on our financial statements. Therefore, we consider these to be our critical accounting policies and estimates.
 
Revenue Recognition
 
The Company’s revenue is principally derived from advertising services.
 
The Company recognizes revenue when: (1) persuasive evidence exists of an arrangement with the customer reflecting the terms and conditions under which products or services will be provided; (2) delivery has occurred or services have been provided; (3) the fee is fixed or determinable; and (4) collection is reasonably assured. For all revenue transactions, the Company considers a signed agreement, a binding insertion order or other similar documentation to be persuasive evidence of an arrangement.
 
 
24

 
 
Advertising Revenue. The Company generates advertising revenue primarily from display and video advertising. The Company generates the majority of its advertising revenue through the delivery of advertising impressions sold on a cost per thousand, or CPM, basis. Currently, advertising revenues are generated through our proprietary technologies from internet-based content. The Company does not currently generate significant revenues from mobile advertising. In determining whether an arrangement exists, the Company ensures that a binding arrangement, such as an insertion order or a fully executed customer-specific agreement, is in place. The Company generally recognizes revenue based on delivery information from its campaign trafficking systems.
 
The Company also generates advertising revenue pursuant to arrangements with advertising agencies and brokers. Under these arrangements, the Company provides the agencies and brokers the ability to sell advertising inventory on the Company’s service directly to advertisers. The Company reports this revenue net of amounts due to agencies and brokers because the Company is not the primary obligor under these arrangements, the Company does not set the pricing, and does not establish or maintain the relationship with the advertisers.
 
Services Revenue. The Company generated services revenues for the period from December 1, 2011 through November 30, 2012. These revenues related to the provision of data and streaming hosting services to two customers. The Company no longer generates significant services revenues of this nature but does anticipate project-oriented service revenues associated with the integration and private-branding of the Company’s technologies with both current and potential business partners and customers, respectively.
 
Deferred Revenue. Deferred revenue consists of both prepaid unrecognized revenues and advertising fees received or billed in advance of the delivery or completion of the services or in instances when revenue recognition criteria have not been met. Deferred revenue is recognized when the services are provided and all revenue recognition criteria have been met.
 
Multiple-Element Arrangements. The Company could potentially enter into arrangements with customers to sell advertising packages that include different media placements or ad services that are delivered at the same time, or within close proximity of one another. The Company uses the prospective method for all arrangements entered into or materially modified from the date of adoption that involve multiple element arrangements. Under this new guidance, the Company allocates arrangement consideration in multiple-deliverable revenue arrangements at the inception of an arrangement to all deliverables or those packages in which all components of the package are delivered at the same time, based on the relative selling price method in accordance with the selling price hierarchy, which includes: (1) vendor-specific objective evidence (“VSOE”) if available; (2) third-party evidence (“TPE”) if VSOE is not available; and (3) best estimate of selling price (“BESP”) if neither VSOE nor TPE is available.
 
VSOE. The Company determines VSOE based on its historical pricing and discounting practices for the specific product or service when sold separately. In determining VSOE, the Company requires that a substantial majority of the selling prices for these services fall within a reasonably narrow pricing range. The Company has not historically priced its advertising products within a narrow range. As a result, the Company has not been able to establish VSOE for any of its advertising products.
 
TPE. When VSOE cannot be established for deliverables in multiple element arrangements, the Company applies judgment with respect to whether it can establish a selling price based on TPE. TPE is determined based on competitor prices for similar deliverables when sold separately. Generally, the Company’s go-to-market strategy differs from that of its peers and its offerings contain a significant level of differentiation such that the comparable pricing of services cannot be obtained. Furthermore, the Company is unable to reliably determine what similar competitor services’ selling prices are on a stand-alone basis. As a result, the Company has not been able to establish selling price based on TPE.
 
 
25

 
 
BESP. When it is unable to establish selling price using VSOE or TPE, the Company uses BESP in its allocation of arrangement consideration. The objective of BESP is to determine the price at which the Company would transact a sale if the service were sold on a stand-alone basis. BESP is generally used to allocate the selling price to deliverables in the Company’s multiple element arrangements. The Company determines BESP for deliverables by considering multiple factors including, but not limited to, prices it charges for similar offerings, market conditions, competitive landscape and pricing practices. The Company limits the amount of allocable arrangement consideration to amounts that are fixed or determinable and that are not contingent on future performance or future deliverables. The Company regularly reviews BESP. Changes in assumptions or judgments or changes to the elements in the arrangement may cause an increase or decrease in the amount of revenue that the Company reports in a particular period.
 
The Company recognizes the relative fair value of the media placements or ad services as they are delivered assuming all other revenue recognition criteria are met.
 
Cost of Revenue
 
Cost of revenue consists of the revenue-sharing amounts paid to broadcasters and publishers who provide us with their content and listenership, infrastructure costs related to content streaming, costs related to creating and serving advertisements as well as third party ad serving technology providers. The Company makes payments to third-party ad servers for the period the advertising impressions or click-through actions are delivered or occur, and accordingly, the Company records this as a cost of revenue in the related period.
 
Stock-Based Compensation
 
Stock-based payments made to employees, including grants of restricted stock units and employee stock options, are recognized in the statements of operations based on their fair values. The Company has previously issued restricted stock units and has not issued any employee stock options to date. The Company recognizes stock-based compensation for awards granted that are expected to vest, on a straight-line basis using the single-option attribution method over the service period of the award, which is generally three years. Because the restricted stock units vest on a daily basis, the Company has estimated the forfeiture rate of these stock awards to be 0%. Should the Company issue stock-based compensation in the form of employee stock options, the resulting expense recognized in the statements of operations may been reduced for estimated forfeitures. Forfeitures are required to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The forfeiture rates used for valuing stock-based compensation payments would be estimated based on historical experience. The Company would estimate the fair value of employee stock options using the Black-Scholes valuation model. The determination of the fair value of a stock-based award is affected by the deemed fair value of the underlying stock price on the grant date, as well as other assumptions including the risk-free interest rate, the estimated volatility of the Company’s stock price over the term of the award, the estimated period of time that the Company expects employees to hold their stock options and the expected dividend rate.
 
The Company has elected to use the “with and without” approach as described in Accounting Standards Codification 740 Tax Provisions in determining the order in which tax attributes are utilized. As a result, the Company will only recognize a tax benefit from stock-based awards in additional paid-in capital if an incremental tax benefit is realized after all other tax attributes currently available to the Company have been utilized. In addition, the Company has elected to account for the indirect effects of stock-based awards on other tax attributes, such as the research tax credit, through the statement of operations.
 
 
26

 
 
Income Taxes
 
The Company accounts for income taxes using the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the financial statements or in the Company’s tax returns. Deferred income taxes are recognized for differences between financial reporting and tax bases of assets and liabilities at the enacted statutory tax rates in effect for the years in which the temporary differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date. The Company evaluates the realizability of deferred tax assets and valuation allowances are provided when necessary to reduce net deferred tax assets to the amounts expected to be realized.
 
The Company recognizes a tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. The Company will recognize interest and penalties related to unrecognized tax benefits in the income tax provision in the accompanying statement of operations.
 
The Company calculates the current and deferred income tax provision based on estimates and assumptions that could differ from the actual results reflected in income tax returns filed in subsequent years. Adjustments based on filed income tax returns are recorded when identified. The amount of income taxes paid is subject to examination by U.S. federal and state tax authorities. The estimate of the potential outcome of any uncertain tax issue is subject to management’s assessment of relevant risks, facts and circumstances existing at that time. To the extent that the assessment of such tax positions change, the change in estimate is recorded in the period in which the determination is made.

ITEM 7A.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
 
We have operations wholly within the United States and we are exposed to market risks in the ordinary course of our business, including inflation risks.
 
Inflation Risk
 
We do not believe that inflation has had a material effect on our business, financial condition or results of operations. If our costs were to become subject to significant inflationary pressures, we may not be able to fully offset such higher costs through price increases. Our inability or failure to do so could harm our business, financial condition and results of operations.
 
 
27

 
 
ITEM 8.
FINANCIAL STATEMENTS
 
STREAMTRACK, INC.
 
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
   
Page No.
 
         
Report of Independent Registered Public Accounting Firm
   
29
 
         
Consolidated Balance Sheets as of August 31, 2013 and 2012
   
30
 
         
Consolidated Statements of Operations for the fiscal years ended August 31, 2013 and 2012
   
31
 
         
Consolidated Statements of Stockholders’ (Deficit) Equity for the fiscal years ended August 31, 2013 and 2012
   
32
 
         
Consolidated Statements of Cash Flows for the years ended August 31, 2013 and 2012
   
33
 
         
Notes to Consolidated Financial Statements
   
34
 
 
 
28

 
 
Report of Independent Registered Public Accounting Firm
 
To the Board of Directors
StreamTrack, Inc.
Santa Barbara, California

We have audited the accompanying consolidated balance sheets of StreamTrack, Inc. as of August 31, 2013 and 2012, and the related consolidated statements of operations, stockholders’ equity (deficit) and cash flows for the years then ended. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company has determined that it is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit includes examining on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of StreamTrack, Inc. as of August 31, 2013 and 2012, and the results of its operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.
 
The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the consolidated financial statements, the Company has incurred losses from operations, has negative working capital, and is in need of additional capital to grow its operations so that it can become profitable. These factors raise substantial doubt about the Company’s ability to continue as a going concern. Management’s plans with regard to these matters are described in Note 1. The accompanying consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.
 
         
/s/ Silberstein Ungar, PLLC
       
Silberstein Ungar, PLLC
       
Bingham Farms, Michigan
       
November 26, 2013
 
 
29

 
 
StreamTrack, Inc.
Consolidated Balance Sheets
 
   
As of
August 31,
2013
   
As of
August 31,
2012
 
Assets
           
Current assets:
           
Cash
  $ 7,980     $ 227,435  
Accounts receivable, net of allowances of $19,000 and $72,000 at August 31, 2013 and 2012, respectively
    373,971       518,785  
Prepaid expenses
    11,076       10,981  
Total current assets
    393,027       757,201  
Property and equipment, net
    400,133       732,740  
Other assets
               
Note receivable
    160,500       150,000  
Customer list, net
    -       150,166  
Other assets
    37,562       34,323  
Total other assets
    198,062       334,489  
Total assets
  $ 991,222     $ 1,824,430  
                 
Liabilities and stockholders’ deficit
               
Current liabilities:
               
Accounts payable and accrued expenses
  $ 1,376,138     $ 1,123,041  
Line of credit
    362,331       68,091  
Derivative liabilities embedded within convertible notes payable
    778,074       86,115  
Capital lease payable – in default
    90,704       118,443  
Related party payables
    468,705       136,978  
Contingent royalty payable
    -       35,822  
Convertible notes payable
    200,000       -  
Convertible notes payable, in default, net of debt discount of $0 and $11,299 as of August 31, 2013 and 2012
    127,000       164,201  
Total current liabilities
    3,402,952       1,732,691  
Long term liabilities
               
Deferred revenues
    -       157,805  
Contingent royalty payable, net of current portion
    -       730,177  
Convertible promissory notes, net of debt discount of $30,233 and $6,370 as of August 31, 2013 and 2012
    279,767       43,630  
Related party convertible promissory notes, net of debt discount of $37,585 and $59,983 as of August 31, 2013 and 2012
    487,415       365,017  
Total long term liabilities
    767,182       1,296,629  
Total liabilities
    4,170,134       3,029,320  
Commitments and contingencies (note 5)
               
Stockholders’ deficit:
               
Preferred stock, $0.0001 par value; 5,000,000 shares authorized; 0 and 100 shares issued and outstanding as of August 31, 2013 and 2012
    -       1  
Common stock, $0.0001 par value: 1,000,000,000 shares authorized; 17,045,823 and 183,415 shares issued and outstanding as of August 31, 2013 and 2012
    1,705       18  
Additional paid-in capital
    1,223,508       1,346,967  
Deferred stock based compensation
    (8,262 )     (766,292 )
Accumulated deficit
    (4,395,863 )     (1,785,584 )
Total stockholders’ deficit
    (3,178,912 )     (1,204,890  
Total liabilities and stockholders’ deficit
  $ 991,222     $ 1,824,430  
 
The accompanying notes are an integral part of the consolidated financial statements.
 
 
30

 
 
StreamTrack, Inc.
Consolidated Statements of Operations
 
   
For the Years Ended August 31,
 
   
2013
   
2012
 
             
Revenue
           
Advertising
 
$
1,514,892
   
$
1,623,185
 
Services
   
215,044
     
119,133
 
Total revenue
   
1,729,936
     
1,742,318
 
Costs of revenue
               
Media network
   
214,069
     
615,435
 
Depreciation
   
364,522
     
227,430
 
Colocation hosting services
   
223,502
     
258,971
 
Broadcaster fees
   
181,476
     
151,758
 
Other costs of revenues
   
719,784
     
348,144
 
Total costs of revenue
   
1,703,353
     
1,601,738
 
Gross profit
   
26,583
     
140,580
 
Operating expenses
               
Consulting fees (includes stock compensation of $117,469 and $94,516 in 2013 and 2012)
   
212,840
     
367,147
 
Professional fees
   
147,531
     
166,287
 
Product development (includes stock compensation of $379,801 and $23,555 in 2013 and 2012)
   
725,052
     
147,541
 
Marketing and sales (includes stock compensation of $69,063 and $14,287 in 2013 and 2012)
   
338,302
     
145,334
 
Rents
   
184,556
     
139,120
 
Officer compensation (includes stock compensation of $0 and $10,000 in 2013 and 2012)
   
467,379
     
130,187
 
Bad debts
   
67,553
     
117,408
 
Other expenses
   
288,545
     
261,917
 
Total operating expenses
   
2,431,758
     
1,474,941
 
Loss from operations
   
(2,405,175
)
   
(1,334,361)
 
Other income (expenses)
               
Other income
   
34,327
     
-
 
Interest expense (including accretion of debt discount of $362,942 and $33,274 for 2013 and 2012)
   
(546,517
)
   
(199,815
)
Gain on RightMail and settlement of Lenco royalties
   
740,897
     
-
 
Change in fair value of derivatives
   
(433,811
)
   
(50,761
Total other income (expenses)
   
(205,104
)
   
(250,576)
 
Loss before provision for income taxes
   
(2,610,279
)
   
(1,584,937
)
Provision for income taxes
   
-
     
-
 
Net loss
   
(2,610,279
)
   
(1,584,937
)
Deemed dividend
   
-
     
(200,647)
 
Net loss attributable to common stockholders
 
$
(2,610,279
)
 
$
(1,785,584
)
                 
Basic and diluted net loss per share attributable to common stockholders
 
$
(0.30
)
 
$
(16.29
)
                 
Weighted-average number of shares used in computing per share amounts
   
8,566,471
     
109,632
 
 
The accompanying notes are an integral part of the consolidated financial statements.
 
 
31

 
 
StreamTrack, Inc.
Consolidated Statements of Stockholders’ (Deficit) Equity
 
   
Preferred Stock
   
Common Stock
   
Additional
Paid-in
   
Treasury
   
Deferred
Stock
Based
   
Accumulated
   
Total Stockholders' Equity
 
   
Shares
   
Amount
   
Shares
   
Amount
    Capital     Stock     Compensation     Deficit     (Deficit)  
                                                       
Balance, August 31, 2011
    2,083     $ 2,500       51,057     $ 5     $ 765,271     $ 400       -     $ (309,964 )   $ 458,212  
Issuance of common stock for conversion of debt
    -       -       80,483       8       134,132       -       -       -       134,140  
Issuance of common stock for conversion of preferred stock
    (2,083 )     (2,500 )     20,833       2       2,498       -       -       -       -  
Issuance of anti-dilution shares
    -       -       28,500       3       (3 )     -       -       -       -  
Issuance of common stock for compensation
    -       -       2,542       -       22,300       -       -       -       22,300  
Issuance of RL common stock for compensation
    -       -       -       -       908,650       -       (908,650 )     -       -  
Amortization of stock based compensation
    -       -       -       -       -       -       142,358       -       142,358  
Shares returned from treasury
    -       -       -       -       400       (400 )     -       -       -  
Issuance of common stock and stock warrant for asset purchase agreement
    -       -       -       -       -       -       -       (117,627 )     (117,627 )
Contribution of assets by shareholder
    -       -       -       -       83,020       -       -       (83,020 )     -  
Share exchange
    1       1       -       -       921,040       -       -       (1,399,416 )     (478,375 )
Recapitalization
    -       -       -       -       (1,490,341 )     -       -       1,709,380       219,039  
Net loss
    -       -       -       -       -       -       -       (1,584,937 )     (1,584,937 )
                                                                         
Balance, August 31, 2012
    1       1       183,415       18       1,346,967       -       (766,292 )     (1,785,584 )     (1,204,890 )
                                                                         
Issuance of common stock for conversion of debt
    -       -       466,447       47       91,953       -       -       -       92,000  
Discount on convertible debt
    -       -       -       -       39,775       -       -       -       39,775  
Issuance of common stock for conversion of preferred stock
    (1 )     (1 )     1,510,417       152       (151 )     -       -       -       -  
Recapitalization of RL
    -       -       15,018,130       1,501       (1,501 )     -       -       -       -  
Issuance of common stock for services
    -       -       85,000       8       24,642       -       -       -       24,650  
RightMail rescission
    -       -       (114,835 )     (11 )     (86,489 )     -       -       -       (86,500 )
Amortization of stock based compensation
    -       -       (102,751 )     (10 )     (191,688 )     -       758,030       -       566,332  
Net loss
    -       -       -       -       -       -       -       (2,610,279 )     (2,610,279 )
                                                                         
Balance, August 31, 2013
    -     $ -       17,045,823     $ 1,705     $ 1,223,508     $ -     $ (8,262 )   $ (4,395,863 )   $ (3,178,912 )
 
The accompanying notes are an integral part of the financial statements.
 
 
32

 
 
StreamTrack, Inc.
Consolidated Statements of Cash Flows
 
   
For the Years
Ended August 31,
 
   
2013
   
2012
 
           
Cash flows from operating activities of continuing operations
         
Net loss
 
$
(2,610,279
)
 
$
(1,584,937
)
Adjustments to reconcile net loss to net cash used in operating activities:
               
Stock-based compensation
   
566,333
     
142,358
 
Bad debt expense
   
67,553
     
117,408
 
Depreciation and amortization
   
427,542
     
248,359
 
Remeasurement of derivative liability
   
433,811
     
50,761
 
Accretion
   
311,257
     
139,811
 
Stock issued for services and finance fees
   
66,515
     
-
 
Gain on disposal of RightMail and Lenco royalty
   
(740,897
)    
-
 
Changes in assets and liabilities:
               
Accounts receivable
   
18,300
     
(135,717
)
Prepaid expenses
   
(95
)    
116,223
 
Note receivable
   
(10,500
)
   
(150,000
)
Other assets
   
(3,239
)
   
(19,110
)
Accounts payable and accrued expenses
   
488,348
     
657,069
 
Deferred revenue
   
(157,805
)    
157,805
 
Related party payables
   
331,727
     
-
 
Net cash used in operating activities
   
(811,429
)
   
(259,970
)
Cash flows from investing activities
               
Purchases of property and equipment
   
-
     
(8,450
)
Cash flows from financing activities
               
Proceeds from issuance of convertible promissory notes
   
360,000
     
582,900
 
Payments on capital lease
   
(20,401
)
   
(28,606
)
Net advances from related parties
   
-
     
46,042
 
Net (payments) advances from Factor
   
(68,091
)    
68,091
 
Net advances from line of credit
   
320,466
     
-
 
Net cash provided by financing activities of continuing operations
   
591,974
     
668,427
 
Cash flows from discontinued operations
               
Cash flows from operations activities of discontinued operations
   
-
     
(246,272
)
Cash flows from investing activities of discontinued operations
   
-
     
(68,325
)
Cash flows from financing activities of discontinued operations
   
-
     
142,025
 
Net cash used in discontinued operations
   
-
     
(172,572
)
Net increase in cash and cash equivalents
   
(219,455
)    
227,435
 
Cash and cash equivalents at beginning of year
   
227,435
     
-
 
Cash and cash equivalents at end of year
 
$
7,980
   
$
227,435
 
                 
Supplemental disclosures of noncash financing activities
               
Deemed dividends
 
$
-
   
$
200,647
 
Issuance of common stock for conversion of debts and accrued interest
 
$
92,000
   
$
134,140
 
Issuance of common stock for acquisition of customer list
 
$
-
   
$
159,000
 
Contribution of assets by Chief Executive Officer
 
$
-
   
$
128,120
 
Recording of convertible note payable to Chief Executive Officer
 
$
100,000
   
$
-
 
Supplemental disclosures of cash flow information
               
Cash paid during the year for income taxes
 
$
-
   
$
-
 
Cash paid during the year for interest
 
$
-
   
$
5,670
 
 
The accompanying notes are an integral part of the consolidated financial statements.
 
 
33

 
 
StreamTrack, Inc.
Notes to Consolidated Financial Statements
 
1.
Description of Business and Basis of Presentation
 
StreamTrack, Inc. (the “Company”) is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyaltyTM Platform (the “Platform”) to over 5,000 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.
 
The Company was incorporated as a Wyoming corporation on May 6, 2008.
 
Reverse Acquisition and One-Time Dividend

On May 16, 2012, the Company’s former majority shareholders executed a stock purchase agreement (the “SPA”) with Michael Hill. The SPA provided for the issuance of 100 shares of Series A Preferred Stock (the “Preferred Shares”) to the former majority shareholders of the Company. The Preferred Shares are convertible into 10% of the Company’s common stock at any time subsequent to the execution date of the SPA. The SPA also caused the transfer of the majority shareholders’ common stock in the Company to Michael Hill in exchange for all of the Company’s assets and the majority of its liabilities as of that date. The SPA also provided for a contribution of assets by Michael Hill, namely the WatchThisTM software. Mr. Hill also became obligated to cause the Company to acquire RadioLoyalty, Inc., a California corporation (“RL”), by October 1, 2012. RL is a California corporation. Michael Hill was a founder and has been a controlling shareholder in RL since its inception, on November 30, 2011. As a result of the SPA, the former majority shareholders of the Company received a dividend in the form of the majority of the Company’s net assets and the newly issued Preferred Shares valued at $1,399,416. The net assets totaled $570,479. The Preferred Shares issued to the former majority shareholders were valued at $828,937 based on a discounted cashflow calculation of the WatchThisTM assets and RL business operations. The Company received the WatchThisTM software valued at $83,020. The Company’s securities attorney also received Preferred Shares in exchange for services to be provided in connection with the SPA and the proposed acquisition of RL. Those services were valued at $92,104.

On August 31, 2012, the Company executed an asset purchase agreement (the “APA”) to complete the acquisition of certain assets and liabilities of RL and has since entered into an amendment to the APA in order to (i) issue Michael Hill an additional 180,000,000 shares of the Company’s common stock as necessary in order to ensure Michael Hill retains control of the Company through the date of a reverse stock split previously authorized by the Company’s Board of Directors and (ii) to provide a methodology to determine the number of shares of the Company’s stock that would be issued to the shareholders of RL such that the Company’s valuation on the date of the issuance of shares was $14,500,000 (iii) to provide the Company with the right, which has not yet been exercised, to purchase all of the outstanding common stock of RL for $1. Upon the execution of the APA, a plan to complete a reverse stock split was authorized by the Company’s Board of Directors. Upon exercise of the Company’s right to purchase all of the outstanding common stock of RL, all of the outstanding shares of the Company’s Series A Preferred Stock will convert into shares of the Company’s common stock pursuant to the terms of the Series A Preferred Stock (approximately 10% of the Company’s outstanding common stock). The remaining approximately 90% of the Company’s outstanding common stock, on a post-reverse stock split basis, will be held by the former shareholders of RL, of which Michael Hill, the Company’s Chief Executive Officer, is a significant shareholder. The final APA was executed on March 6, 2013.
 
 
34

 
 
Basis of Presentation
 
The consolidated financial statements and accompanying notes have been prepared in accordance with United States generally accepted accounting principles (“U.S. GAAP”). The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany balances and transactions have been eliminated in consolidation. In the opinion of the Company’s management, the consolidated financial statements include all adjustments, which include only normal recurring adjustments, necessary for the fair presentation of the Company’s financial position for the periods presented.
 
Going Concern

The Company’s financial statements are prepared using accounting principles generally accepted in the United States of America applicable to a going concern, which contemplates the realization of assets and liquidation of liabilities in the normal course of business. For the year ended August 31, 2013, the Company recorded a net loss of $2,610,279 and had negative working capital of $3,009,925. The net loss and negative working capital indicate that the Company may have difficulty continuing as a going concern.

Management is confident but cannot guarantee that additional capital can be raised in order to repay debts and continue operations. For the twelve months ending August 31, 2014, the Company is obligated to make payments on certain operating leases, convertible debts, and a capital lease, among others of $90,318, $327,000, and $90,704, respectively. Normal operating costs are also significant and include consulting fees, professional fees, product development costs and marketing and sales costs associated with management’s business plan. Since inception and through the date of these financial statements, the Company has successfully raised a significant amount of capital. On April 11, 2013, the Company closed a non-dilutive line of credit financing for $250,000 with an institutional fund. Subsequently, the institutional fund has increased the Company’s line of credit to $500,000. Additionally, the Company anticipates launching several new product offerings and initiating certain new significant partnerships during the fiscal year ending August 31, 2014. The Company expects those products and partnerships to be profitable but notes that it will require an unknown amount of capital for product development and commercial deployment. The Company will attempt to have its potential partners pay for the majority of these costs but management cannot be certain that arrangement will occur. Management may potentially make a business decision to move forward, delay, or cancel certain partnerships because of the Company’s overall capital needs. Nonetheless, the ability of the Company to continue as a going concern is dependent on the successful execution of the business plan in order to reach break-even and become profitable. If the Company is unable to become profitable and sustain cash flow, the Company could be forced to modify its business operations or possibly cease operations entirely. Management cannot provide any assurances that the Company will be successful in its operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.
 
Use of Estimates
 
The preparation of financial statements in conformity with U.S. GAAP requires management to make certain estimates, judgments, and assumptions that affect the reported amounts of assets and liabilities and the related disclosures at the date of the financial statements, as well as the reported amounts of revenue and expenses during the periods presented. Estimates are used for determining the allowance for doubtful accounts, the fair value of RL’s common stock through August 31, 2013, stock-based compensation, fair values of warrants to purchase common stock, derivative liabilities and income taxes. To the extent there are material differences between these estimates, judgments, or assumptions and actual results, the Company’s financial statements could be affected. In many cases, the accounting treatment of a particular transaction is specifically dictated by U.S. GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting among available alternatives would not produce a materially different result.
 
Segments
 
The Company operates in one segment. The Company’s chief operating decision maker (the “CODM”), its Chief Executive Officer, manages the Company’s operations on a consolidated basis for purposes of allocating resources. When evaluating the Company’s financial performance, the CODM reviews separate revenue and expense information for the Company’s RadioLoyaltyTM , WatchThisTM , StreamTrack Media, and other online product offerings, while all other financial information is reviewed on a consolidated basis. All of the Company’s principal operations are located in Santa Barbara, California, with the exception of its computing and hosting facilities in Los Angeles, California.
 
 
35

 
 
2.
Summary of Significant Accounting Policies
 
Revenue Recognition
 
The Company’s revenue is principally derived from advertising services.
 
The Company recognizes revenue when: (1) persuasive evidence exists of an arrangement with the customer reflecting the terms and conditions under which products or services will be provided; (2) delivery has occurred or services have been provided; (3) the fee is fixed or determinable; and (4) collection is reasonably assured. For all revenue transactions, the Company considers a signed agreement, a binding insertion order or other similar documentation to be persuasive evidence of an arrangement.
 
Advertising Revenue. The Company generates advertising revenue primarily from display and video advertising. The Company generates the majority of its advertising revenue through the delivery of advertising impressions sold on a cost per thousand, or CPM, basis. Currently, advertising revenues are generated through our proprietary technologies from internet-based content. The Company does not currently generate significant revenues from mobile advertising. In determining whether an arrangement exists, the Company ensures that a binding arrangement, such as an insertion order or a fully executed customer-specific agreement, is in place. The Company generally recognizes revenue based on delivery information from its campaign trafficking systems.
 
The Company also generates advertising revenue pursuant to arrangements with advertising agencies and brokers. Under these arrangements, the Company provides the agencies and brokers the ability to sell advertising inventory on the Company’s service directly to advertisers. The Company reports this revenue net of amounts due to agencies and brokers because the Company is not the primary obligor under these arrangements, the Company does not set the pricing, and does not establish or maintain the relationship with the advertisers.
 
Services Revenue. The Company generated services revenues for the period from September 1, 2012 through August 31, 2013. These revenues related to the provision of data and streaming hosting services to two customers. The Company no longer generates significant services revenues of this nature but does anticipate project-oriented service revenues associated with the integration and private-branding of the Company’s technologies with both current and potential business partners and customers, respectively.
 
Deferred Revenue. Deferred revenue consists of both prepaid unrecognized revenues and advertising fees received or billed in advance of the delivery or completion of the services or in instances when revenue recognition criteria have not been met. Deferred revenue is recognized when the services are provided and all revenue recognition criteria have been met.
 
Multiple-Element Arrangements. The Company could potentially enter into arrangements with customers to sell advertising packages that include different media placements or ad services that are delivered at the same time, or within close proximity of one another. The Company uses the prospective method for all arrangements entered into or materially modified from the date of adoption that involve multiple element arrangements. Under this new guidance, the Company allocates arrangement consideration in multiple-deliverable revenue arrangements at the inception of an arrangement to all deliverables or those packages in which all components of the package are delivered at the same time, based on the relative selling price method in accordance with the selling price hierarchy, which includes: (1) vendor-specific objective evidence (“VSOE”) if available; (2) third-party evidence (“TPE”) if VSOE is not available; and (3) best estimate of selling price (“BESP”) if neither VSOE nor TPE is available.
 
VSOE. The Company determines VSOE based on its historical pricing and discounting practices for the specific product or service when sold separately. In determining VSOE, the Company requires that a substantial majority of the selling prices for these services fall within a reasonably narrow pricing range. The Company has not historically priced its advertising products within a narrow range. As a result, the Company has not been able to establish VSOE for any of its advertising products.
 
 
36

 
 
TPE. When VSOE cannot be established for deliverables in multiple element arrangements, the Company applies judgment with respect to whether it can establish a selling price based on TPE. TPE is determined based on competitor prices for similar deliverables when sold separately. Generally, the Company’s go-to-market strategy differs from that of its peers and its offerings contain a significant level of differentiation such that the comparable pricing of services cannot be obtained. Furthermore, the Company is unable to reliably determine what similar competitor services’ selling prices are on a stand-alone basis. As a result, the Company has not been able to establish selling price based on TPE.
 
BESP. When it is unable to establish selling price using VSOE or TPE, the Company uses BESP in its allocation of arrangement consideration. The objective of BESP is to determine the price at which the Company would transact a sale if the service were sold on a stand-alone basis. BESP is generally used to allocate the selling price to deliverables in the Company’s multiple element arrangements. The Company determines BESP for deliverables by considering multiple factors including, but not limited to, prices it charges for similar offerings, market conditions, competitive landscape and pricing practices. The Company limits the amount of allocable arrangement consideration to amounts that are fixed or determinable and that are not contingent on future performance or future deliverables. The Company regularly reviews BESP. Changes in assumptions or judgments or changes to the elements in the arrangement may cause an increase or decrease in the amount of revenue that the Company reports in a particular period.
 
The Company recognizes the relative fair value of the media placements or ad services as they are delivered assuming all other revenue recognition criteria are met.
 
Concentration of Credit Risk
 
Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and cash equivalents and trade accounts receivable. The Company maintains cash and cash equivalents with domestic financial institutions of high credit quality. The Company performs periodic evaluations of the relative credit standing of all of such institutions.
  
The Company performs ongoing credit evaluations of customers to assess the probability of accounts receivable collection based on a number of factors, including past transaction experience with the customer, evaluation of their credit history, and review of the invoicing terms of the contract. The Company generally does not require collateral. The Company maintains reserves for potential credit losses on customer accounts when deemed necessary. Actual credit losses during the fiscal years ended August 31, 2013 and 2012 totaled $67,553 and $45,408, respectively.
 
For the fiscal year ended August 31, 2013, the Company had two customers that accounted for 32.3% and 10.3% of total revenue. For the fiscal year ended August 31, 2012, the Company had one customer that accounted for 44.7% of total revenue. The loss of these customers would not have a significant impact on the Company's operations and/or cash flows.

Cash and Cash Equivalents
 
The Company classifies its highly liquid investments with maturities of three months or less at the date of purchase as cash equivalents. Management determines the appropriate classification of its investments at the time of purchase and reevaluates the designations as of each investment as of the balance sheet date for each reporting period. The Company classifies its investments as either short-term or long-term based on each instrument’s underlying contractual maturity date. Investments with maturities of less than 12 months are classified as short-term and those with maturities greater than 12 months are classified as long-term. The cost of investments sold is based upon the specific identification method.
 
Accounts Receivable and Allowance for Doubtful Accounts
 
Accounts receivable are recorded net of an allowance for doubtful accounts. The Company’s allowance for doubtful accounts is based upon historical loss patterns, the number of days that billings are past due and an evaluation of the potential risk of loss associated with delinquent accounts. The Company also considers any changes to the financial condition of its customers and any other external market factors that could impact the collectability of its receivables in the determination of its allowance for doubtful accounts.
 
 
37

 
 
Property and Equipment
 
Property and equipment is recorded at cost, less accumulated depreciation and amortization. Computer servers and potentially other assets that are controlled by the Company under lease obligations are reviewed to determine whether the assets should be capitalized and a capital lease obligation recorded as a liability on the balance sheets. Depreciation is computed using the straight-line method based on the estimated useful lives of the assets as follows:
 
Software, computer servers and computers
 
3 years
Office furniture and equipment
 
3 to 5 years
Leasehold improvements
 
Shorter of the estimated useful life of 5 years or the lease term
 
Property and equipment is reviewed for impairment whenever events or changes in circumstances indicate the carrying amount of an asset may not be recoverable. Recoverability of these assets is measured by a comparison of the carrying amounts to the future undiscounted cash flows the assets are expected to generate. If property and equipment are considered to be impaired, the impairment to be recognized equals the amount by which the carrying value of the asset exceeds its fair market value.
 
Internal Use Software and Website Development Costs
 
Costs incurred to develop software for internal use are required to be capitalized and amortized over the estimated useful life of the asset if certain criteria are met. Costs related to design or maintenance of internal-use software are expensed as incurred. The Company evaluates the costs incurred during the application development stage of website development to determine whether the costs meet the criteria for capitalization. Costs related to preliminary project activities and post implementation activities are expensed as incurred. For the years ended August 31, 2013 and 2012, the Company capitalized $0 and $112,204 in costs related to internal use software and website development, respectively. Management also determined that $345,250 and $133,669 in certain software and website development costs did not meet the relevant criteria to be capitalized during fiscal 2013 and 2012, respectively. As a result, all of these costs were expensed and included within the accompanying statement of operations as “product development” during the years indicated.
 
Derivatives

The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. The Company reviews the terms of the common stock, warrants to purchase common stock and debt instruments it issues to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument. Bifurcated embedded derivatives are initially recorded at fair value and are then revalued at each reporting date with changes in the fair value reported as non-operating income or expense. The Company uses a Black-Scholes model for valuation of the derivative. When the equity or convertible debt instruments contain embedded derivative instruments that are to be bifurcated and accounted for as liabilities, the total proceeds received are first allocated to the fair value of all the bifurcated derivative instruments. The remaining proceeds, if any, are then allocated to the host instruments themselves, usually resulting in those instruments being recorded at a discount from their face value. The discount from the face value of the convertible debt, together with the stated interest on the instrument, is amortized over the life of the instrument through periodic charges to interest expense, using the effective interest method. Derivative instrument liabilities are classified in the balance sheet as current or non-current based on whether net cash settlement of the derivative instrument could be required within the 12 months of the balance sheet date.
 
 
38

 
 
Stock-Based Compensation
 
Stock-based payments made to employees and non-employees, including grants of restricted stock units and employee stock options, are recognized in the statements of operations based on their fair values. The Company has previously issued restricted stock units and has not issued any employee stock options to date. The Company recognizes stock-based compensation for awards granted to employees that are expected to vest, on a straight-line basis using the single-option attribution method over the service period of the award, which is generally three years. The Company recognizes stock-based compensation for awards granted to non-employees over the expected service period revaluing the award at each reporting period in accordance with the appropriate accounting guidance. Because the restricted stock units vest on a daily basis, the Company has estimated the forfeiture rate of these stock awards to be 0%. Should the Company issue stock-based compensation in the form of employee stock options, the resulting expense recognized in the statements of operations may been reduced for estimated forfeitures. Forfeitures are required to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The forfeiture rates used for valuing stock-based compensation payments would be estimated based on historical experience. The Company would estimate the fair value of employee stock options using the Black-Scholes valuation model. The determination of the fair value of a stock-based award is affected by the deemed fair value of the underlying stock price on the grant date, as well as other assumptions including the risk-free interest rate, the estimated volatility of the Company’s stock price over the term of the award, the estimated period of time that the Company expects employees and non-employees to hold their stock awards and the expected dividend rate.
 
The Company has elected to use the “with and without” approach as described in Accounting Standards Codification 740 Tax Provisions in determining the order in which tax attributes are utilized. As a result, the Company will only recognize a tax benefit from stock-based awards in additional paid-in capital if an incremental tax benefit is realized after all other tax attributes currently available to the Company have been utilized. In addition, the Company has elected to account for the indirect effects of stock-based awards on other tax attributes, such as the research tax credit, through the statement of operations.
 
Cost of Revenue
 
Cost of revenue consists of the revenue-sharing amounts paid to broadcasters and publishers who provide us with their content and listenership, infrastructure costs related to content streaming, costs related to creating and serving advertisements as well as third party ad serving technology providers. The Company makes payments to third-party ad servers for the period the advertising impressions or click-through actions are delivered or occur, and accordingly, the Company records this as a cost of revenue in the related period.
 
Consulting Fees
 
Several consultants were involved in the Company’s business development activities and also provided the Company with financial advisory services during the years ended August 31, 2013 and 2012. These consulting fees were substantial during the years ended August 31, 2013 and 2012. The Company does not have any ongoing commitments with the majority of the consultants the Company worked with during the years ended August 31, 2013 and 2012.
 
Professional Fees
 
Professional fees include legal fees for entertainment audio, video and radio industry-specific issues, legal fees for SEC reporting, and audit fees associated with the SEC compliance of the Company and the audit of RL as of August 31, 2013 and for the period from inception (November 30, 2011) through August 31, 2013.
 
 
39

 
 
Product Development
 
The Company incurs product development expenses consisting of consulting fees, employee compensation, information technology and facilities-related expenses. The Company incurs product development expenses primarily for development and improvements to the Universal PlayerTM, the RadioLoyaltyTM, WatchThisTM, online and mobile content integration and development of new advertising products or development and enhancement of other new technologies. The Company generally expenses product development costs as incurred.
 
Marketing and Sales
 
Marketing and sales expenses consist of consulting fees, employee compensation, commissions and benefits related to employees in sales, marketing and advertising departments. In addition, marketing and sales expenses include external sales and marketing expenses such as third-party marketing, branding, advertising and public relations expenses, and infrastructure costs such as facility and other supporting overhead costs.
 
Officer Compensation
 
The Company’s Officers are not currently under long-term contracts with the Company. It is anticipated that long-term contracts will be executed during the fiscal year ending August 31, 2014. During the years ended August 31, 2013 and 2012, compensation was paid to these executives out of operations from time to time but no formal compensation plan has been in place. As of August 31, 2013 and 2012, amounts due to these officers included within related party payable on the accompanying balance sheets were $468,705 and $136,978, respectively. Stock compensation of $10,000 is also included within officer compensation during the year ended August 31, 2012 and is the result of the initial issuance of 10,000,000 shares of RL common stock on the date of RL’s incorporation.
 
General and Administrative
 
General and administrative expenses include consulting fees and employee compensation for finance, accounting, internal information technology and other administrative personnel. In addition, general and administrative expenses include professional services costs for outside legal and accounting services, and infrastructure costs for facility, supporting overhead costs and merchant and other transaction costs, such as credit card fees.
 
Content Acquisition Costs
 
Content acquisition costs principally consist of amounts paid to internet-based, terrestrial and mobile content providers. The Company did not incur any substantial content acquisition costs for the years ended August 31, 2013 and 2012, respectively. However, these costs are likely to become substantial in the future as the Company expands its online product portfolio.
 
Income Taxes
 
The Company accounts for income taxes using the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the financial statements or in the Company’s tax returns. Deferred income taxes are recognized for differences between financial reporting and tax bases of assets and liabilities at the enacted statutory tax rates in effect for the years in which the temporary differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date. The Company evaluates the realizability of deferred tax assets and valuation allowances are provided when necessary to reduce net deferred tax assets to the amounts expected to be realized.
 
 
40

 
 
The Company recognizes a tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such positions are then measured based on the largest benefit that has a greater than 50% likelihood of being realized upon settlement. The Company will recognize interest and penalties related to unrecognized tax benefits in the income tax provision in the accompanying statement of operations.
 
The Company calculates the current and deferred income tax provision based on estimates and assumptions that could differ from the actual results reflected in income tax returns filed in subsequent years. Adjustments based on filed income tax returns are recorded when identified. The amount of income taxes paid is subject to examination by U.S. federal and state tax authorities. The estimate of the potential outcome of any uncertain tax issue is subject to management’s assessment of relevant risks, facts and circumstances existing at that time. To the extent that the assessment of such tax positions change, the change in estimate is recorded in the period in which the determination is made.
 
Net Loss Per Share
 
Basic net loss per share is computed by dividing the net loss by the weighted-average number of shares of common stock outstanding during the period.
 
Diluted net loss per share is computed by giving effect to all potential shares of common stock, including convertible debt instruments, preferred stock, restricted stock unit grants and detachable stock warrants. Basic and diluted net loss per share was the same for each period presented as the inclusion of all potential common shares outstanding would have been anti-dilutive.
 
3.
Composition of Certain Financial Statement Captions
 
Property and Equipment
 
Property and equipment consisted of the following:
 
   
As of August 31,
 
   
2013
   
2012
 
                 
Software
 
$
771,666
   
$
771,666
 
Servers, computers, and other related equipment
   
198,924
     
198,924
 
Leasehold improvements
   
1,675
     
1,675
 
     
972,265
     
972,265
 
Less accumulated depreciation and amortization
   
(572,132
)
   
(239,525)
 
                 
Property and equipment, net
 
$
400,133
   
$
732,740
 
 
Depreciation expense totaled $332,607 and $239,525 for the years ended August 31, 2013 and 2012, respectively. There were no write-offs during the fiscal years ended August 31, 2013 and 2012, respectively.
 
 
41

 
 
Note receivable
 
Note receivable consisted of a $150,000 convertible promissory and accrued interest of $10,500. The note bears interest at 7% and is due from a digital content provider on or before August 28, 2016. The balance owed can be converted into either preferred stock or common stock of the digital content provider, at the Company’s election, subject to certain conditions and contingencies. The Company agreed to work with the digital content provider to make modifications to its Universal PlayerTM technology platform to better suit the digital content provider’s specific needs. The Company received a $25,000 deposit previously. The Company has received the remaining fees, which are recorded as a note receivable. The Company expects to earn additional revenue from the client beginning in the second fiscal quarter of 2014.
 
Customer List
 
Customer list, net consisted of the following:
 
   
As of August 31,
 
   
2013
   
2012
 
                 
Original cost
 
$
-
   
$
159,000
 
                 
Less accumulated amortization
   
-
     
(8,834)
 
                 
Customer list, net
 
$
-
   
$
150,166
 
 
The customer list represents the estimated value of the shares of RL common stock issued to complete the asset acquisition agreement with Rightmail, LLC (“Rightmail”) on July 1, 2012. The Company was amortizing the value of the customer list over a three-year term. Amortization expense totaled $39,750 and $8,834 for the years ended August 31, 2013 and 2012, respectively. On May 1, 2013, the Company entered into a settlement agreement to rescind the agreement, see Note 5 for additional information.
 
Accounts Payable and Accrued Expenses
 
Accounts payable and accrued expenses consisted of the following:
 
   
As of August 31,
 
   
2013
   
2012
 
       
Accounts payable
 
$
1,028,287
   
$
1,030,716
 
Accrued consulting fees
   
64,049
     
41,500
 
Accrued broadcaster commissions
   
90,632
     
28,870
 
Accrued interest
   
139,639
     
17,673
 
Credit card
   
53,531
     
4,282
 
                 
Accounts payable and accrued expenses
 
$
1,376,138
   
$
1,123,041
 
 
 
42

 
Deferred Revenues
 
Deferred revenues consisted of the following:
 
   
As of August 31,
 
   
2013
   
2012
 
       
Balance due RL upon completion of special project, secured by a convertible promissory note
 
$
-
   
$
150,000
 
Customer deposits
   
-
     
7,805
 
Deferred revenues
 
$
-
   
$
157,805
 

4.
Fair Value
 
The Company records cash equivalents, debt discounts on convertible promissory notes and derivatives at fair value.
 
Fair value is an exit price, representing the amount that would be received from the sale of an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. Fair value measurements are required to be disclosed by level within the following fair value hierarchy:
 
Level 1 – Inputs are unadjusted, quoted prices in active markets for identical assets or liabilities at the measurement date.
 
Level 2 – Inputs (other than quoted prices included in Level 1) are either directly or indirectly observable for the asset or liability through correlation with market data at the measurement date and for the duration of the instrument’s anticipated life.
 
Level 3 – Inputs lack observable market data to corroborate management’s estimate of what market participants would use in pricing the asset or liability at the measurement date. Consideration is given to the risk inherent in the valuation technique and the risk inherent in the inputs to the model.
 
When determining fair value, whenever possible the Company uses observable market data, and relies on unobservable inputs only when observable market data is not available.
 
Fair-value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of August 31, 2013 and 2012. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial instruments include cash, accounts receivable, prepaids, accounts payable, accrued liabilities, notes payable, and convertible notes payable. Fair values for these items were assumed to approximate carrying values because of their short term in nature or they are payable on demand.
 
 
43

 

The following table presents the Company’s fair value hierarchy for assets and liabilities measured at fair value on a recurring basis at August 31, 2013:
   
   
Level 1
   
Level 2
   
Level 3
   
Total
 
Assets
                       
Cash and cash equivalents
 
$
7,980
   
$
   
$
   
$
7,980
 
Total assets measured at fair value
 
$
7,980
   
$
   
$
   
$
7,980
 
                                 
Liabilities
                               
Derivative instruments
 
$
   
$
778,074
   
$
   
$
778,074
 
Total liabilities measured at fair value
 
$
   
$
778,074
   
$
   
$
778,074
 
    
The following table presents the Company’s fair value hierarchy for assets measured at fair value on a recurring basis at August 31, 2012:
 
   
Level 1
   
Level 2
   
Level 3
   
Total
 
Assets
                       
Cash and cash equivalents
 
$
227,435
   
$
   
$
   
$
227,435
 
Total assets measured at fair value
 
$
227,435
   
$
   
$
   
$
227,435
 
                                 
Liabilities
                               
Derivative instruments
 
$
   
$
86,115
   
$
   
$
86,115
 
Total liabilities measured at fair value
 
$
   
$
86,115
   
$
   
$
86,115
 
 
The Company’s derivative liabilities were classified as Level 2 within the fair value hierarchy because they were valued using significant other observable inputs. At each reporting period, the Company calculates the derivative liability using the Black-Scholes pricing model taking into account variables such as expected life, risk free interest rate, expected volatility, the fair market value of the Company's common stock and the conversion price..
 
5.
Acquisitions

Acquisition of RadioLoyalty Platform from Lenco Mobile, Inc.

On December 1, 2011, Michael Hill and Aaron Gravitz (the “Executives”), together with a business entity they organized, RL, executed an asset purchase agreement with their former employer, Lenco Mobile, Inc. (“Lenco”), to acquire certain assets and assume certain liabilities from Lenco. The primary asset acquired from Lenco was the RadioLoyaltyTM Platform (the “Platform”). The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the player in a live or on demand environment. Audio advertisements generate substantially less ad revenues than video advertisements. The consideration given to Lenco consisted only of a 3.5% royalty on revenues earned through the Platform for the period from November 1, 2011 through November 1, 2014 (the “Royalty”). The value of the classes of assets and liabilities assumed in the December 1, 2011 transaction were as follows as of the acquisition date.
 
 
44

 
 
Accounts receivable
  $ 500,476  
Prepaid expenses
    35,100  
Software
    684,294  
Security deposits
    15,213  
Accounts payable
    (484,685 )
Related party payable – Michael Hill
    (48,383 )
Related party payable – Aaron Gravitz
    (42,553 )
Purchase price
  $ 659,462  

Under the Agreement, no other compensation is due to Lenco. The Royalty was assumed by RL on December 1, 2011 and subsequently assumed by the Company’s subsidiary, in connection with the August 31, 2012 asset purchase agreement between the Company, StreamTrack and RL. As of December 1, 2011, RL estimated the total Royalty owed to Lenco during the term of the Royalty was $1,051,786. RL determined the present value of the payments estimated to be owed to Lenco during the term of the Royalty. A discount factor of 20.06% was used. This percentage represented the Company’s estimated effective cost of capital during the period from its inception through the date of these financial statements. The present value of the Lenco Contingent Royalty was estimated to be $659,462 as of December 1, 2011. During the period from August 31, 2012 through May 31, 2013, RL recorded accretion of the estimated Lenco Contingent Royalty of $75,441. This amount is classified within interest expense – accretion in the statement of operations. The present value of the Lenco Contingent Royalty as of May 31, 2013 was estimated to be $841,440. The purchase price was classified on the Company’s balance sheets as a contingent royalty payable.

The software included the source code and front-end software for the Platform. The Company determined it would amortize the software over a period of three years.

On August 30, 2013, the Company, along with its sole subsidiary, its predecessor entity, another associated entity and Michael Hill, who currently or previously served as a primary executive officer for each of these entities, entered into an assignment of assets, settlement agreement and general release (the “Agreement”) with Lenco. Lenco was owed up to $2,500,000 from the Company through October 1, 2014, subject to certain contingencies (the “Contingent Royalty”), as a result of a December 1, 2011 transaction between Lenco, Michael Hill, and another primary executive officer of the Company’s predecessor entity, among others. Upon the execution of the Agreement, the Contingent Royalty, for which no payments have been made from the Company to Lenco, is cancelled such that the Company will not owe any past, present or future amounts originally owed to Lenco as a result of the December 1, 2011 transaction. In exchange, the Company forgave all outstanding accounts receivable balances owed from Lenco to the Company and assigned certain assets that had nominal value on the Company’s books, to Lenco. Lastly, Michael Hill relinquished all of his rights to make certain employment or other claims against Lenco in the future. In connection with the Agreement and Michael Hill’s decision to relinquish certain rights to initiate certain employment and other claims against Lenco, the Company’s Board of Directors, with Michael Hill abstaining, awarded Michael Hill a three-year $100,000 convertible promissory note with 4% annual interest that is convertible into the Company’s common stock at a conversion price of $0.074 per share. In connection, with the Agreement, the Company recorded a gain of $669,050 which comprised of the removal of the current balance of the royalty of $821,184 offset by $52,134 in net accounts receivable and a $100,000 convertible note payable to Michael Hill.

Acquisition of WatchThisTM from MHCG, LLC

On March 22, 2012, RL acquired the WatchThis TM Assets (“WatchThis”) from MHCG, LLC, an entity Michael Hill retained a 50% ownership in at the time. Mr. Hill was also the Chief Executive Officer of RL on that date. WatchThis consists of a web or television-based player that manages streaming audio and video content, social media engagement, display and video ad serving within the player and is also capable of tagging merchandise within the content and providing the viewer with the opportunity to select and purchase the merchandise. Management envisions the technology operating in a live or on demand environment. The consideration given to MHCG, LLC consisted of (i) a three year 4% convertible promissory note for $125,000 issued by RL, (ii) 125,000 shares of RL valued at $66,250 and (iii) a three year warrant to purchase 62,500 shares of RL’s common stock at $0.50 per share. The warrant was valued at $13,750. The value of the WatchThis assets was recorded by RL at historical cost as a result of both RL and MHCG, LLC being under common control by Michael Hill, respectively. The historical costs incurred to develop WatchThis as of March 22, 2012 are classified as follows:

Domain cost
  $ 58,500  
Patent filing fees
    12,600  
Web and software design
    10,000  
Web hosting and related costs
    6,272  
Purchase price
  $ 87,372  

The purchase price was classified on the Company’s balance sheets as software. The Company determined it would amortize the software over a period of three years.
 
 
45

 

Acquisition of Customer List from Rightmail, LLC

On July 1, 2012, RL acquired a customer list (the “Customer List”) from Rightmail, LLC, an entity Michael Freides retained a 100% ownership in at the time. The Customer List included a variety of web advertisers and web publishers Mr. Freides had previously worked with. The consideration given to Rightmail, LLC consisted of 300,000 shares of RL valued at $159,000. The purchase price of $159,000 was classified on the Company’s balance sheets as an intangible asset – customer list. The Company determined it would amortize the customer list over a period of three years. Mr. Freides also entered into a three-year consulting agreement on July 1, 2012.

On May 1, 2013, RL entered into a settlement and rescission agreement with Rightmail, LLC and Michael Freides. The settlement and rescission agreement provided for the following: (i) cancellation of all shares of the Company’s common stock previously issued to Michael Freides and Jennifer Freides (the “Rightmail Officers”) (ii) issuance of 250,000 shares of the Company’s common stock to Michael Freides (iii) cancellation of any and all other amounts owed between the Company and Rightmail and (iv) the assignment of certain accounts payables balances, already included in the Company’s accounts payable, that total $139,634, to the Company.

Assignment of certain accounts payables balances to Rightmail
 
$
7,583
 
Writeoff of customer list accumulated amortization
   
44,170
 
Writeoff of accrued consulting fees owed to Rightmail Officers
   
103,256
 
Value of settlement shares issued to Rightmail owner, Michael Freides
   
(72,500
)
Writeoff of amount due from Rightmail
   
(3,835
)
Assignment of certain accounts receivable balances to Rightmail
   
(6,827
Gain on settlement
 
$
71,847
 
 
6.
Commitments and Contingencies
 
Leases
 
The Company conducts its operations using leased office facilities in Santa Barbara, California.
 
The following is a schedule of future minimum lease payments under operating leases as of August 31, 2013:
 
Fiscal Year Ending August 31,
     
2014
   
90,318
 
         
Total minimum lease payments
 
$
90,318
 
 
The leases are written under separate arrangements expiring through 2014. The Company holds a right to renew the leases for an additional two years at increased rental rates. Rent expenses for the years ended August 31, 2013 and 2012 totaled $184,556 and $139,120 respectively. The Company recognizes rent expense on a straight-line basis over the lease term including expected renewal periods. The difference between rent expenses and rent payments is recorded as deferred rent in current and long-term liabilities. No deferred rent existed as of August 31, 2013 and 2012, respectively.
 
 
46

 
 
Indemnification Agreements
 
In the ordinary course of business, the Company may provide indemnifications of varying scope and terms to customers, vendors, lessors, business partners, and other parties with respect to certain matters, including, but not limited to, losses arising out of breach of such agreements, services to be provided by the Company or from intellectual property infringement claims made by third parties. In addition, the Company plans to enter into indemnification agreements with directors and certain officers and employees that will require the Company, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors, officers or employees.
 
While the outcome of these matters cannot be predicted with certainty, the Company does not believe that the outcome of any claims under indemnification arrangements will have a material adverse effect on the Company’s financial position, results of operations, or cash flows.
 
Legal Proceedings
 
The Company is potentially subject to various legal proceedings and claims arising in the ordinary course of its business. There are no pending legal proceedings against the Company as of the date of these financial statements.

7.
Income Taxes
 
The provision for income tax expense (benefit) consists of the following:
 
   
Fiscal Years Ended August 31,
 
   
2013
   
2012
 
Current
               
Federal
 
$
-
   
$
-
 
State and local
   
-
     
-
 
Total current income tax expense
   
-
     
-
 
Deferred
               
Federal
 
$
(1,119,207
)
 
$
(538,879
)
State and local
   
(382,823
)
   
(237,741
)
Valuation allowance
   
1,502,030
     
776,620
 
Total deferred income tax expense
   
-
     
-
 
                 
Total income tax expense
 
$
-
   
$
-
 
 
 
47

 
 
The following table presents a reconciliation of the statutory federal rate and the Company’s effective tax rate for the periods presented.
 
   
Fiscal Year Ended August 31,
 
   
2013
   
2012
 
             
U.S. federal taxes at statutory rate
   
34
%
   
34
%
State taxes, net of federal benefit
   
6
     
15
 
Permanent differences
   
-
     
-
 
Change in valuation allowance
   
(40
)%
   
(49
)%
Change in rate
   
-
     
-
 
Other
   
-
     
-
 
                 
Effective tax rate
   
-
%
   
-
%
 
As of August 31, 2013, the Company had federal net operating loss carryforwards of approximately $3,414,000, which includes stock-based compensation deductions of approximately $708,000. The federal net operating losses and tax credits expire in years beginning in 2021. As of August 31, 2013, the Company had state net operating loss carryforwards of approximately $3,414,000 that expire in years beginning in 2014. Under Section 382 and 383 of the Internal Revenue Code of 1986, as amended, or the Code, if a corporation undergoes an “ownership change,” the corporation’s ability to use its pre-change net operating loss carryforwards and other pre-change tax attributes, such as research tax credits, to offset its post-change income may be limited. In general, an “ownership change” will occur if there is a cumulative change in our ownership by “5-percent shareholders” that exceeds 50 percentage points over a rolling three-year period. Similar rules may apply under state tax laws. The Company has previously experienced “ownership changes” under section 382 of the Code and comparable state tax laws. The Company estimates that none of the federal and state pre-change net operating losses will be limited under Section 382 of the Code.
 
As of August 31, 2013 and 2012, the Company maintained a full valuation allowance on its net deferred tax assets. The valuation allowance was determined in accordance with the provisions of ASC 740, Accounting for Income Taxes, which requires an assessment of both positive and negative evidence when determining whether it is more likely than not that deferred tax assets are recoverable. Such assessment is required on a jurisdiction by jurisdiction basis. The Company’s history of cumulative losses, along with expected future U.S. losses required that a full valuation allowance be recorded against all net deferred tax assets. The Company intends to maintain a full valuation allowance on net deferred tax assets until sufficient positive evidence exists to support reversal of the valuation allowance.

The Company files income tax returns in the United States and California. The 2012 tax year remains subject to examination for U.S. federal and state purposes. All net operating losses and tax credits generated to date are subject to adjustment for U.S. federal and state purposes. The Company is not currently under examination in federal or state jurisdictions.
 
8.
Capital Lease – in Default

The Company periodically leases computer servers and related hardware under capital lease agreements. The lease terms are typically from three to five years, depending on the type of equipment. The leased equipment typically has a bargain purchase price, and qualifies for treatment as a capital lease. For book purposes, the assets are amortized over their estimated useful lives.
 
 
48

 
 
Assets under capital lease as of August 31, 2013 and 2012 were as follows:
 
   
2013
   
2012
 
                 
Servers
 
$
147,049
   
$
147,049
 
Less: accumulated depreciation
   
(99,984
)
   
(43,062
)
Net assets under capital lease
 
$
47,065
   
$
103,987
 
 
On March 22, 2013, the Company reached a settlement and release agreement with IBM Credit, LLC, (“IBM”) the lessor associated with the Company’s computer servers and software classified under capital lease. The balance owed to IBM as of March 22, 2013 was agreed to be $108,704. Payments of $9,000 per month are scheduled in order to satisfy this balance. The final payment due March 1, 2014 is for $9,704.  As of August 31, 2013 and as of the date of these financial statements, the Company was in default of this agreement and the amount outstanding of $90,704 is reflected as a current liability on the accompanying balance sheet.
 
9.
Related Party Transactions

The related party payable as of August 31, 2013 and 2012 consists of unpaid compensation and non-interest bearing cash advances and charges on personal credit lines made on behalf of the Company by the Company’s Chief Executive Officer and an executive of the Company’s subsidiary. The balances owed to the executives are not secured and are due on demand. Interest will be charged on these balances. However, no formal agreement has been executed to quantify the interest. The Company has only been operating since November 30, 2011. As a result, the Company has an extremely limited credit history. The Company’s Chief Executive Officer, and the Chief Executive Officer of StreamTrack Media, Inc. use their personal credit cards to fund operations on a frequent basis. If the Company did not have access to these credit cards, the Company would have to rely exclusively on external sources of capital. The Company’s external sources of capital are not always readily available. Once the Company’s track record is more established and results of operations are profitable, then external sources of capital should become more readily available. As a result, in time-constrained circumstances, the use of personal credit cards is necessary until such time as the Company is able to build up its own credit-worthiness and access more readily available and significant credit.

RL entered into several convertible promissory notes with its founders, officers and high-level executives since its inception on December 1, 2011. The following is a summary of the issuance dates, amounts and the related party nature of the transaction.
 
Date of Issuance
   
Amount
   
Related Party Nature
               
December 1, 2011
   
$
100,000
   
Issuance to an entity controlled by RL founders
March 27, 2012
     
125,000
   
Issuance to an entity partially controlled by Chief Executive Officer
June 18, 2012
     
50,000
   
Issuance to an executive of StreamTrack Media
August 22, 2012
     
150,000
   
Issuance to an executive of StreamTrack Media
August 27, 2013
     
100,000
   
Issuance to Chief Executive Officer
               
Total
   
$
525,000
     
 
 
49

 

On July 1, 2012, RL entered into a 3-year consulting agreement with Carter Toni, who is now the Vice President, Product Development, of StreamTrack. Mr. Toni agreed to an annual salary of $99,600 and was granted 50,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013.

On July 1, 2012, RL entered into a 3-year consulting agreement with Jennifer Freides, the former Chief Operating Officer of StreamTrack. Ms. Freides agreed to an annual salary of $99,600 and was granted 25,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013. See Note 5 for discussion regarding an agreement with the Rightmail Officers.

On July 1, 2012, RL entered into a 3-year consulting agreement with Michael Freides, the former President of StreamTrack. Mr. Freides agreed to an annual salary of $99,600 and was granted 25,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013. See Note 5 for discussion regarding an agreement with the Rightmail Officers.

RL records consulting fees payable to these three executives on a straight-line basis, over the term of the agreements. A total of $158,589 and $41,500 in consulting fees were recorded for the years ended August 31, 2013 and 2012, respectively. However, these amounts were not paid to the executives as of August 31, 2012 as a result of their agreement to defer their pay until January 1, 2013.

On July 1, 2012, RL acquired a customer list from Rightmail, an entity wholly owned by Michael Freides, in exchange for 300,000 shares of RL common stock valued at $159,000. See Note 5 for discussion regarding an agreement with the Rightmail Officers.
 
10.
Factor Line of Credit

On January 26, 2012, the Company executed a contract with an unrelated party (the “Factor”) to provide financing to the Company in the form of a factoring line of credit. The Company utilizes the factoring line of credit to take cash advances on its accounts receivable balances prior to its customers paying the balances owed to the Company. The Factor charges a variety of fees totaling approximately 3% of the funds advanced by the Factor. Transactions involving the Factor for the year ended August 31, 2012 are detailed in the table below.
 
Advances from factor
 
$
1,102,134
 
Fees charged by factor
   
34,121
 
Total
   
1,136,255
 
Payments received from customers
   
(1,068,164
)
Balance, August 31, 2012
 
$
68,091
 

The liability to the Factor was satisfied during the year ended August 31, 2013.

11.
Debt Instruments

On April 11, 2013, the Company executed a non-dilutive asset-based debt financing (the “Lender Financing”) with a third party (the “Lender”). The Lender Financing consists of a $500,000 line of credit secured by all of the Company’s assets. The Company’s management also executed limited recourse guarantees with the Lender. Interest is payable monthly based on a floating interest rate determined based on a formula outlined in detail within the financing agreement. The Company anticipates the effective monthly interest rate charged on the outstanding balance owed to the third party will be between 2.2% and 1.1%. The Lender Financing is due and payable in full on June 27, 2014.
 
 
50

 

On May 14, 2010, the Company issued a convertible note for $70,000 (the “1st Note”) to an unrelated party (the “Creditor”).   The 1st Note bore 8% interest and matured on February 14, 2011. The 1st Note was fully converted into the Company’s common stock. During the fiscal year ended August 31, 2012, the holder of the 1st Note converted a total of $28,500 into 5,227 shares of the Company’s common stock.

On September 19, 2011, the Company issued a convertible note for $78,500 (the “2nd Note”) to the Creditor. The 2nd Note bears 8% interest with a maturity date of May 27, 2012. The 2nd Note is convertible into shares of common stock of the Company beginning 120 days after the issuance and up until the note comes due (or later if extended). The 2nd Note is convertible into shares of the Company’s common stock at a conversion price calculated based on the average of the 5 lowest closing prices over the 10 day period ending 1 day prior to the measurement date multiplied by 61%. The investor will be limited to convert no more than 9.99% of the issued and outstanding common stock at time of conversion at any one time. During the fiscal year ended August 31, 2012, the holder of the 2nd Note converted a total of $78,500 into 45,556 shares of the Company’s common stock.
 
On December 28, 2011, the Company issued a convertible note for $78,500 (the “3rd Note”) to the Creditor. The 3rd Note bears 8% interest and was originally due on May 27, 2012. The 3rd Note is convertible into shares of common stock of the Company beginning 120 days after the issuance and up until the note comes due (or later if extended). The 2nd Note is convertible into shares of the Company’s common stock at a conversion price calculated based on the average of the 5 lowest closing prices over the 10 day period ending 1 day prior to the measurement date multiplied by 61%. The investor will be limited to convert no more than 9.99% of the issued and outstanding common stock at time of conversion at any one time. During the fiscal year ended August 31, 2012, the holder of the 3rd Note converted a total of $24,000 and $3,140 in accrued interest on the 2nd and 3rd Notes into 29,700 shares of the Company’s common stock. A total of $54,500 of the principal on the 3rd Note remained outstanding as of August 31, 2012 and was technically in default. During the fiscal year ended August 31, 2013, the holder of the 3rd Note converted a total of $48,500 3rd Notes into 166,447 shares of the Company’s common stock. During the year ended August 31, 2013, the Creditor notified the Company that they were in default of the terms of the 3rd Note and that in addition to interest being accrued at the default rate of 22%, the creditor would enforce the provisions of the agreement whereby the amount due would increase to 135% of the then outstanding principal and interest balance. In connection with this provision, the Company increased the liability on the 3rd Note by $14,987 with an offset to interest expense.  As of August 31, 2013, the balance of the 3rd Note including accrued interest was $33,308.
 
On May 24, 2012, the Company issued a convertible note for $78,500 (the “4th Note”) to the Creditor. The note bears 8% interest and was due on March 1, 2013 . The note is convertible into shares of common stock of the Company beginning 120 days after the issuance and up until the note comes due (or later if extended). During the fiscal years ended August 31, 2013 and 2012, no portion of the 4th Note was converted to shares of the Company’s common stock. The investor will be limited to convert no more than 9.99% of the issued and outstanding common stock at time of conversion at any one time. The full balance of the 4th Note remained outstanding as of August 31, 2012. During the year ended August 31, 2013, the Creditor notified the Company that they were in default of the terms of the 4th Note and that in addition to interest being accrued at the default rate of 18%, the creditor would enforce the provisions of the agreement whereby the amount due would increase to 135% of the then outstanding principal and interest balance. In connection with this provision, the Company increased the liability on the 4th Note by $29,202 with an offset to interest expense.  As of August 31, 2013, the balance of the 4th Note including accrued interest was $125,404.
 
On July 30, 2012, the Company issued a convertible note for $42,500 (the “5th Note”) to the Creditor. The note bears 8% interest and was due on May 1, 2013. The note is convertible into shares of common stock of the Company beginning 120 days after the issuance and up until the note comes due (or later if extended). During the fiscal year ended August 31, 2013 and 2012, no portion of the 5th Note was converted to shares of the Company’s common stock. The investor will be limited to convert no more than 9.99% of the issued and outstanding common stock at time of conversion at any one time. The full balance of the 5th Note remained outstanding as of August 31, 2012. During the year ended August 31, 2013, the Creditor notified the Company that they were in default of the terms of the 5th Note and that in addition to interest being accrued at the default rate of 22%, the creditor would enforce the provisions of the agreement whereby the amount due would increase to 135% of the then outstanding principal and interest balance. In connection with this provision, the Company increased the liability on the 5th Note by $15,971 with an offset to interest expense.  As of August 31, 2013, the balance of the 5th Note including accrued interest was $65,449.

On December 28, 2012, the Company issued a convertible note for $103,500 (the “6th Note”) to the Creditor, of which $100,000 in proceeds was received. The note bears 8% interest and was due on October 1, 2013. The note is convertible into shares of common stock of the Company beginning 120 days after the issuance and up until the note comes due (or later if extended). During the fiscal year ended August 31, 2013, no portion of the 6th Note was converted to shares of the Company’s common stock. The investor will be limited to convert no more than 9.99% of the issued and outstanding common stock at time of conversion at any one time. As of August 31, 2013, the balance of the 6th Note including accrued interest was $109,180. The Company has not received a notice of default from the Creditor.
 
 
51

 

Upon the six month anniversary of all financings with the Creditor, the shares underlying the convertible promissory notes are issuable without restriction and can be sold to the public through the OTC. As a result of the conversion price not being fixed, the number of shares of the Company’s common stock that are issuable upon the conversion of the convertible promissory notes is indeterminable until such time as the Creditor elects to convert to common stock. As a result of this the Company has determined that a derivative liability exists as of the six month anniversary for each of the Creditor's convertible promissory note. The Company measured the derivative liability using the input attributes disclosed below and records a derivative liability on the date in which the convertible notes are first convertible and revalue at each reporting period.

On November 1, 2012, the Company issued a convertible note for $140,000 (the “Vendor Note”) to a Vendor. The Vendor Note was executed on November 1, 2012 and was immediately convertible into the Company’s common stock at a 50% discount to the lowest bid price as quoted on the OTC for the five days prior to the conversion date. As a result of the fact that the number of shares the Vendor Note was convertible into was indeterminable, the Company determined a derivative liability was embedded within the Vendor Note. The Company measured the derivative liability using the input attributes disclosed below and recorded a derivative liability of $190,927 as of November 1, 2012. As a result of the valuation of the derivative liability being in excess of the value of the proceeds of the Vendor Note by $50,927, a deemed dividend of $50,927 was recorded by the Company on November 1, 2012. The debt discount associated with the Vendor Note was immediately expensed to interest expense as a result of the Vendor Note being immediately convertible and due on demand.  During the fiscal year ended August 31, 2013, $43,500 of the Vendor Note was converted into 300,000 shares of the Company’s common stock.  As of August 31, 2013, the balance of the 7th Note was $96,500.

During the years ended August 31, 2013 and 2012, the Company recorded discounts on the convertible notes payable related to the recording of derivative liabilities of $245,583 and $35,354, respectively. During the years ended August 31, 2013 and 2012, the Company amortized $256,882 and $24,055 of the discount to interest expense, respectively. As of August 31, 2013 and 2012, the Company had unamortized discounts of $0 and $11,299, respectively. On August 31, 2013 and 2012, the Company re-measured the derivative liabilities using the input attributes below:

   
August 31,
   
August 31,
 
   
2013
   
2012
 
             
Expected life (in years)
   
0.10
     
0.08
 
Balance of notes and accrued interest outstanding
 
$
333,341
   
$
54,500
 
Stock price
 
$
0.140
   
$
3.12
 
Effective conversion price
 
$
0.058
   
$
1.20
 
Shares issuable upon conversion
   
5,750,701
     
44,852
 
Risk-free interest rate
   
0.40
%
   
0.09
%
Expected volatility
   
61.83
%
   
61.83
%
Expected dividend yield
   
-
     
-
 

Interest expense, including penalty amounts disclosed above, on all debts owed to the Creditor during the years ended August 31, 2013 and 2012 totaled $98,526 and $10,669, respectively.
 
On December 1, 2011, RL issued a convertible promissory note for $100,000 to an entity controlled by RL’s Chief Executive Officer and Chief Operating Officer, respectively. In exchange for the issuance of the convertible promissory note, RL received $54,900 in cash and computer hardware valued at $45,100. The convertible promissory note bears 4% interest, is convertible into RL’s common stock at a $0.50 conversion price and matures on December 1, 2014. RL recorded a beneficial conversion feature of $6,000 in connection with this financing. A total of 50,000 warrants were issued in connection with this financing. The warrants were valued at $9,910, have a three-year term, and are exercisable at a price of $0.50.

On January 27, 2012, RL issued a convertible promissory note for $50,000 to an unrelated party. The convertible promissory note bears 4% interest, is convertible into the RL’s common stock at a $0.50 conversion price and matures on January 27, 2015. RL recorded a beneficial conversion feature of $3,000 in connection with this financing. A total of 25,000 warrants were issued in connection with this financing. The warrants were valued at $4,955, have a three-year term, and are exercisable at a price of $0.50.
 
 
52

 
 
On March 22, 2012, RL issued a convertible promissory note for $125,000 to an entity controlled by RL’s Chief Executive Officer and an unrelated party, respectively. In exchange for the issuance of the convertible promissory note, RL acquired the software and sourcecode for the WatchThis TM computer software. As a result of this transaction being completed with an entity controlled by the Chief Executive Officer, the WatchThis TM software and sourcecode were recorded in RL’s books at historical cost in accordance with ASC 805-50, Transactions Between Entities Under Common Control. Costs consisted of software development fees, domain purchase costs and legal fees associated with patent filings. The convertible promissory note bears 4% interest, is convertible into RL’s common stock at a $0.50 conversion price and matures on March 22, 2015. RL recorded a beneficial conversion feature of $7,500 in connection with this financing. A total of 62,500 warrants were issued in connection with this financing. The warrants were valued at $12,387, have a three-year term, and are exercisable at a price of $0.50.
 
On June 18, 2012, RL issued a convertible promissory note for $50,000 to a former executive of the Company’s subsidiary. The convertible promissory note bears 4% interest, is convertible into the RL’s common stock at a $0.50 conversion price and matures on June 18, 2015. RL recorded a beneficial conversion feature of $3,000 in connection with this financing. A total of 25,000 warrants were issued in connection with this financing. The warrants were valued at $4,955, have a three-year term, and are exercisable at a price of $0.50.

On August 22, 2012, RL issued a convertible promissory note for $150,000 to an executive of the Company’s subsidiary. The convertible promissory note bears 4% interest, is convertible into the RL’s common stock at a $0.50 conversion price and matures on August 22, 2015. RL recorded a beneficial conversion feature of $9,000 in connection with this financing. A total of 25,000 warrants were issued in connection with this financing. The warrants were valued at $14,865, have a three-year term, and are exercisable at a price of $0.50.

On August 31, 2012, RL issued a convertible promissory note for $250,000 to an unrelated party. The cash was not received from the holder of the convertible promissory note until September 2012. The convertible promissory note bears 4% interest, is convertible into common stock at a $0.50 conversion price and matures on January 27, 2015. RL recorded a beneficial conversion feature of $15,000 in connection with this financing. A total of 125,000 warrants were issued in connection with this financing. The warrants were valued at $24,775, have a three-year term, and are exercisable at a price of $0.50.

On March 22, 2013, the Company issued a convertible promissory note for $10,000 to an unrelated party. The convertible promissory note bears 4% interest, is convertible into the Company’s common stock at a $1.25 conversion price and matures on March 28, 2016. No beneficial conversion feature was recorded in connection with this financing.

On August 27, 2013, in connection with the settlement of the Lenco royalty as discussed above in Note 5, the Company issued the Company’s Chief Executive Officer a $100,000 convertible promissory note. The offset of the convertible note was to the gain recognized in connection with the Lenco settlement. The convertible promissory note bears 4% interest, is convertible into the Company’s common stock at a $0.074 conversion price and matures on August 27, 2016. No beneficial conversion feature was recorded in connection with this transaction.

The valuation of the stock warrants and the beneficial conversion feature associated with each issuance of convertible promissory notes utilized valuation inputs and related figures provided by a professional and independent valuation firm.
 
The conversion feature associated with the convertible promissory notes provide for a rate of conversion that is below market value. This conversion feature is accounted for as a beneficial conversion feature. A beneficial conversion feature was recorded by RL and classified as a debt discount on the balance sheet at the time of issuance of each convertible promissory note with a corresponding credit to additional paid-in capital. The value is amortized over the three-year term of the convertible promissory note. The amortized value for each period is recorded as an offset against the debt discount on the balance sheet, classified as interest expense in the statement of operations and as accretion of debt discount within the statement of cash flows. During the year ended August 31, 2013, the Company amortized $38,448 of the discounts to interest expense.
 
 
53

 

The following table reflects the balance in convertible promissory notes as of August 31, 2013:

Convertible promissory notes, principal balance
 
$
835,000
 
Less: Unamortized portion of debt discount
 
(67,818
)
Convertible promissory notes, net, August 31, 2013
 
$
767,182
 

Future maturities of the RL convertible promissory notes, in the aggregate, are as follows for the years ending August 31,

2013
   
-
 
2014
   
100,000
 
2015
   
625,000
 
2016
   
110,000
 
   
$
835,000
 

As of August 31, 2013 and 2012, the amounts of long-term and short-term convertible promissory notes payable are stated at contract amounts that approximate fair value based on current interest rates available in the United States of America.
 
12.
Stockholders’ Equity
 
Series A Preferred Stock
 
Each share of Series A Preferred Stock has voting rights equal to the voting equivalent of the common stock into which it is convertible at the time of the vote. All outstanding shares of Series A Preferred Stock will automatically convert into common stock on the first business day after the closing date of the acquisition by the Company of 100% of the total issued and outstanding capital stock of RadioLoyalty, Inc., a California corporation. The holders of the Series A Preferred Stock are not entitled to dividends. The Series A Preferred Stock has no preferential rights to the Company’s common stock and will share in any liquidation proceeds with the common stock on an as converted basis.
 
Common Stock
 
Each share of common stock has the right to one vote per share. The holders of common stock are also entitled to receive dividends as and when declared by the board of directors of the Company, whenever funds are legally available. These rights are subordinate to the dividend rights of holders of all classes of stock outstanding at the time.

On January 2, 2013, the Wyoming Secretary of State accepted the filing by the Company of an Amended and Restated Articles of Incorporation (“Amended and Restated Articles”) that was filed with the Wyoming Secretary of State on December 27, 2012 in order to (1) effect a one-for-twelve hundred reverse stock split of all of the issued and outstanding common stock for shareholders of record on the recording date of the Amended and Restated Articles, (2) empower the Company’s board of directors to fix, by resolution, the rights, preferences and privileges of, and qualifications, restrictions and limitations applicable to, any series of the Company’s preferred stock, and (3) change the Company’s name to StreamTrack, Inc. In connection with the reverse stock split, the Company also filed submitted a notification and related documentation to the Financial Industry Regulatory Authority (“FINRA”).
 
 
54

 

On March 6, 2013, FINRA approved the reverse stock split and name change to StreamTrack, Inc. On that day, 1 new share of the Company’s common stock was exchanged for the cancellation of each 1,200 shares of the Company’s previously outstanding common stock. All references to the Company’s common stock included within these financial statements included herein have been prepared on a post-split basis.

On March 7, 2013, to complete the acquisition of RL, and a recapitalization of the Company, the Company issued a total of 14,868,095 shares of its common stock, on a post-split basis, to the former shareholders of RL in connection with the asset purchase agreement between the Company and RL dated August 31, 2012.

On March 7, 2013, the holders of the Series A Preferred Stock elected to convert all outstanding shares of Series A Preferred Stock to 1,510,417 shares of the Company’s common stock, on a post-split basis. Subsequent to these conversions, no further shares of the Series A Preferred Stock remained outstanding.

Detachable Stock Warrants

In connection with the acquisition of RL on August 31, 2012, the Company assumed a total of 362,500 detachable stock warrants from RL (the “RL Warrants”). The RL Warrants have a three-year term and are convertible into the Company’s common stock at an exercise price of $0.41 per share. The RL Warrants had been previously convertible into RL common stock at a price of $0.50 per share. The exercise price of the RL Warrants, that became exercisable for issuance of the Company’s common stock as of August 31, 2012, was adjusted to $0.41 upon the closing of the August 31, 2012 acquisition.

Deeded Dividend
 
A deemed dividend of $50,927 was recorded by the Company on November 1, 2012, in connection with the issuance of the Vendor Note.
 
Stock Based Compensation
 
Stock-based compensation expenses related to all employee and non-employee stock-based awards for the fiscal years ended August 31, 2013 and 2012 are as follows:
 
   
Fiscal Year Ended August 31,
 
   
2013
   
2012
 
                 
Stock-based compensation expenses:
               
Consulting fees
 
$
117,469
   
$
94,516
 
Product development
   
379,801
     
23,555
 
Marketing and sales
   
69,063
     
14,287
 
Officer compensation
   
-
     
10,000
 
                 
Total stock-based compensation, recorded in costs and expenses
 
$
566,333
   
$
142,358
 
 
 
55

 

During the year ended August 31, 2012, the Company granted 2,542 restricted stock units (“RSUs”) at a weighted average value of $12.00 per share. These RSUs were valued based on the grant date value of the Company’s common stock as quoted on the OTC. These RSUs were considered fully earned as of the date of issuance.
 
On December 1, 2011, RL granted the Company’s Chief Executive Officer and two other executives of the Company’s subsidiary a total of 10,300,000 shares of RL’s common stock. These shares were considered founder shares and were valued at $10,300.   In connection with the APA, the Company plans to purchase and assume the common stock previously issued by RL.
 
During the year ended August 31, 2012, RL granted 1,695,000 RSUs at a weighted average value of $0.53 per share. In connection with the APA, the Company plans to purchase and assume the RSUs previously granted by RL.
 
The fair value of the RSUs is expensed ratably over the vesting period. RSUs vest daily on a cliff basis over the service period, generally three years. The Company recorded stock-based compensation expense related to restricted stock units of $566,333 and $142,358 during the fiscal years ended August 31, 2013 and 2012, respectively. During the year ended August 31, 2013, the Company accelerated the vesting of the RSUs resulting in almost all of the deferred amounts being expensed. In addition, in connection with the Company's policy of revaluing RSUs for consultants at each reporting period, the Company revalued the RSU at the date of acceleration resulting in a reclass of $159,810 to additional paid-in capital of deferred compensation that was not required to be recorded. As of August 31, 2013, total compensation cost not yet recognized of $8,262 related to non-vested RSUs (inclusive of the RL RSUs), is expected to be recognized over a weighted average period of 0.25 years.
 
The following table summarizes the activities for the Company’s RSUs for the year ended August 31, 2013:
 
   
Number of
Shares
   
Weighted-
Average
Grant-Date
Fair Value (1)
 
                 
Unvested at August 31, 2012
   
1,825,588
   
$
0.53
 
Granted
   
85,000
     
0.29
 
Vested
   
(1,777,420
)
   
0.53
 
Canceled
   
(102,751)
     
0.53
 
                 
Unvested at August 31, 2013
   
30,417
   
$
0.29
 
                 
Expected to vest after August 31, 2013
   
30,417
   
$
0.29
 
 
(1) Grant date fair value is the fair value associated with RL’s common stock, not the Company’s common stock.
 
 
56

 
 
Asset Purchase Agreements

On March 22, 2012, RL issued (i) a convertible promissory note for $125,000 (ii) 125,000 shares of common stock valued at $62,250 and (iii) a warrant to purchase 125,000 shares of RL common stock valued at $13,750, to an entity controlled by the Company’s Chief Executive Officer and an unrelated individual in exchange for the WatchThis TM assets. The aggregate value of the common stock and the convertible promissory note exceeded the historical value of the WatchThis TM assets by $117,627. The Company accounted for this excess value issued to the entity as a one-time dividend of $117,627.

On July 1, 2012, RL issued 300,000 shares of its common stock valued at $159,000 in connection with the asset purchase agreement between RL and Rightmail, LLC.

13.
Net Loss Per Share
 
Basic net loss per share is computed by dividing the net loss attributable to common stockholders by the weighted-average number of shares of common stock outstanding during the period.
 
Diluted net loss per share is computed by giving effect to all potential shares of common stock, including the shares issuable upon conversion of the Company’s convertible promissory notes, the Series A Preferred Stock, the RL convertible promissory notes, and the RL warrants to purchase common stock. Basic and diluted net loss per share was the same for each year presented as the inclusion of all potential common shares outstanding would have been anti-dilutive.
 
The following potential common shares outstanding were excluded from the computation of diluted net loss per share for the years ended August 31, 2013 and 2012 because including them would have been anti-dilutive:
 
   
As of August 31,
 
   
2013
   
2012
 
             
Convertible promissory notes with ratchet provisions (1)
   
8,507,844
     
91,406
 
Series A Preferred Stock (2)
   
-
     
19,377
 
Other convertible promissory notes (3)
   
2,396,486
     
***
 
Warrants to purchase RL common stock (4)
   
362,500
     
***
 
                 
Total quantifiable common stock equivalents
   
11,266,830
     
110,783
 
 
(1)
As of August 31, 2013 and 2012, the Company had convertible promissory notes and accrued interest with ratchet provisions of $429,841 and $175,000 outstanding, respectively. The Company has estimated the number of shares of common stock the holder of the convertible promissory note agreements could have been issued had the holder elected to convert the convertible promissory notes to common stock as of August 31, 2013 and 2012. The holder did not make such an election as of August 31, 2013 and 2012.
(2)
As of August 31, 2012, the Company had 100 shares of its Series A Preferred Stock outstanding. The Company has estimated the number of shares of common stock the holders of the Series A Preferred Stock could have been issued had the holder elected to convert the Series A Preferred Stock to common stock as of August 31, 2012. The holder did not make such an election as of August 31, 2012. All shares of Series A Preferred Stock were converted to common stock during the year ended August 31, 2013.
(3)
In connection with the August 31, 2012 asset purchase agreement with RL, the Company assumed the RL Notes. As of the date of these financial statements, other convertible notes of $835,000 were convertible into 2,396,486 shares of the Company’s common stock.
(4)
In connection with the August 31, 2012 asset purchase agreement with RL, the Company assumed the RL Warrants. As of the date of these financial statements, the RL Warrants were convertible into 362,500 shares of the Company’s common stock..
 
 
57

 
 
14.
Subsequent Events

On October 23, 2013, the Superior Court in the Judicial District of Danbury, Connecticut entered an order approving the stipulation of the parties (the "Stipulation") in the matter of ASC Recap LLC ("ASC") v. StreamTrack, Inc. (the "Company"). Under the Stipulation, the Company agreed to issue, as settlement of liabilities owed by the Company to ASC in the aggregate amount of $766,288 (the "Claim Amount"), shares of common stock (the "Settlement Shares") as follows:
 
(a) In one or more tranches as necessary, 3,740,000 shares of common stock (the "Initial Issuance") and an additional 200,000 shares of common stock as a settlement fee.
 
(b) Through the Initial Issuance and any required additional issuances, that number of shares of common stock with an aggregate value equal to (A) the sum of 
 
(i) the Claim Amount and (ii) reasonable attorney fees and trade execution fees in the amount of $75,000, divided by (B) the Purchase Price (defined under the Stipulation as the market price (defined as the lowest closing bid price of the Company's common stock during the valuation period set forth in the Stipulation) less the product of the Discount (equal to 25%) and the market price. The parties reasonably estimated that the fair market value of the Settlement Shares and all other amounts to be received by ASC is equal to approximately $1,100,000.
 
(c) If at any time during the valuation period the closing bid price of the Company's common stock is below 90% of the closing bid price on the day before an issuance date, the Company will immediately cause to be issued to ASC such additional shares as may be required to effect the purposes of the Stipulation.
 
(d) Notwithstanding anything to the contrary in the Stipulation, the number of shares beneficially owned by ASC will not exceed 9.99% of the Company's outstanding common stock.
 
In connection with the Settlement Shares, the Company relied on the exemption from registration provided by Section 3(a)(10) under the Securities Act.

On October 25, 2013, the Company filed a Certificate of Designation of Series B Preferred Stock (the "Series B Certificate of Designation") with the Secretary of State of Wyoming. Pursuant to the Series B Certificate of Designation, the Company designated 200,000 shares of its blank check preferred stock as Series B Preferred Stock. The Series B Preferred Stock will rank senior to the common stock, Series A Preferred Stock and any subsequently created series of preferred stock that does not expressly rank pari passu with or senior to the Series B Preferred Stock (the "Junior Stock"). The Series B Preferred Stock will not be entitled to dividends. In the event of a liquidation, the Series B Preferred Stock will be entitled to a payment of the Stated Value of $1.00 per share prior to any payments being made in respect of the Junior Stock. Each share of Series B Preferred Stock will entitle the holder to vote on all matters voted on by holders of common stock as a single class. With respect to any such vote, each share of Series B Preferred Stock will entitle the holder to cast such number of votes equal to 0.000255% of the total number of votes entitled to be cast. Effective upon the closing of a Qualified Financing, all issued and outstanding shares of Series B Preferred Stock will automatically convert into common stock in an amount determined by dividing the product of the number of shares being converted and the Stated Value by the Conversion Price. The Conversion Price will be equal to the price per share of the common stock sold under the Qualified Financing (or, if the Qualified Financing involves the sale of securities convertible into common stock, by the conversion price of such convertible securities). A "Qualified Financing" is defined as the sale by the Company in a single offering of common stock or securities convertible into common stock for gross proceeds of at least $5,000,000.

On October 31, 2013, the Company entered into amendment, waiver and exchange agreements (the "Exchange Agreements") with Michael Hill (the Company's chief executive officer and director) and Aaron Gravitz (the Company's director). Under each Exchange Agreement, the Company issued to each of Mr. Hill and Mr. Gravitz 100,000 shares of Series B Preferred Stock in exchange for $100,000 in unpaid compensation. In connection with the Exchange Agreements, the Company relied on the exemptions from registration provided by Section 3(a)(9) and 4(a)(2) under the Securities Act of 1933, as amended (the "Securities Act").
 
On November 15, 2013, StreamTrack Media, Inc. ("Streamtrack"), a subsidiary of StreamTrack, Inc. (the "Company"), entered into an Asset Purchase Agreement with Dane Media, LLC (the "Agreement"), a New Jersey limited liability corporation ("Dane Media") pursuant to which, for an aggregate purchase price of $150,000, Dane Media purchased from Streamtrack, its (i) Student Matching Services (as defined in the Agreement), (ii) each of (A) www.studentmatchingservice.com and (B) www.studentmatchingservices.com, and (iii) each of the (A) Call Center Agreement, and the (B) Data/List Management Agreement (as each are described in the Agreement).
 
 
58

 
 
Pursuant to the Agreement, Streamtrack shall not compete with Dane Media in call center verified education leads for a period of 12 months following execution of the Agreement. Moreover, pursuant to the Agreement, Streamtrack forgave certain payments owed by Dane Media to Streamtrack which were invoiced between September 1, 2013 and November 15, 2013.
 
The $150,000 purchase price shall be paid according to the following schedule:
 
 $50,000 upon closing of the transaction;
 
 $50,000 on December 13, 2013; and
 
 $50,000 on December 31, 2013.

On November 21, 2013, StreamTrack Media, Inc. ("Streamtrack"), a subsidiary of StreamTrack, Inc. (the "Company"), entered into an Asset Purchase Agreement with Robot Fruit, Inc. (the "Agreement"), a New York corporation ("Robot Fruit") pursuant to which, the Company will issue 850,000 shares of common stock in exchange for Robot Fruit Mobile Application Development Platform and related code, intellectual property and goodwill. (the “Assets”)
 
ITEM 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURES
 
None.
 
ITEM 9A.
CONTROLS AND PROCEDURES
 
Evaluation of Disclosure Controls and Procedures

We maintain a system of disclosure controls and procedures that is designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized, and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer , as appropriate, to allow timely decisions regarding required disclosures.

As of August 31, 2013, our management, including our principal executive officer and principal financial officer , had evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) pursuant to Rule 13a-15(b) under the Exchange Act.   Based upon and as of the date of the evaluation, our principal executive officer and principal financial officer concluded that information required to be disclosed is recorded, processed, summarized, and reported within the specified periods and is accumulated and communicated to management, including our principal executive officer and principal financial officer , to allow for timely decisions regarding required disclosure of material information required to be included in our periodic SEC reports.   Based on the foregoing, our management determined that our disclosure controls and procedures were effective as of August 31, 2013.
 
 
59

 

Management’s Annual Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rule 13a-15(f).   The design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions, regardless of how remote.   All internal control systems, no matter how well designed, have inherent limitations.   Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.   Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation.

We carried out an evaluation, under the supervision and with the participation of our principal executive officer and principal financial officer , of the effectiveness of our internal controls over financial reporting as of August 31, 2013.   In making this assessment, our management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in “Internal Control-Integrated Framework.”   Based on this assessment, management believes that, as of August 31, 2013, our internal control over financial reporting was effective based on those criteria.   There have been no changes in internal control over financial reporting since August 31, 2013, that has materially affected or is reasonably likely to materially affect our internal control over financial reporting.
 
No Attestation Report by Independent Registered Accountant

The effectiveness of our internal control over financial reporting as of August 31, 2013 has not been audited by our independent registered public accounting firm by virtue of our exemption from such requirement as a smaller reporting company.
 
Changes in Internal Controls over Financial Reporting

There have been no changes in the Company’s internal control over financial reporting that occurred during the Company’s fiscal year that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

Inherent Limitations on Effectiveness of Controls

The Company’s management does not expect that its disclosure controls or its internal control over financial reporting will prevent or detect all error and all fraud.   A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met.   The design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.   Further, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected.   These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake.   Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or management override of the controls.   The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.   Projections of any evaluation of controls effectiveness to future periods are subject to risks.   Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.

ITEM 9B.
OTHER INFORMATION
 
None.
 
 
60

 
 
PART III
 
ITEM 10.
DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

The following table lists the executive officers and directors of the Company and its subsidiaries as of August 31, 2013:

Name
 
Age
 
Position
         
Michael Hill
 
37
 
Chief Executive Officer, President, Chief Financial Officer, Corporate Secretary, and Chairman of the Board of Directors of StreamTrack, Inc. and Chief Financial Officer, Corporate Secretary, and Chairman of the Board of Directors of StreamTrack Media, Inc.
         
Aaron Gravitz
 
33
 
Director of StreamTrack, Inc. and Chief Executive Officer of StreamTrack Media, Inc.

Michael Hill, age 37, has been the Chairman of the Board of Directors, Chief Executive Officer, President, Chief Financial Officer, and Corporate Secretary of StreamTrack, Inc. since May 2012.   He is also the co-founder of RadioLoyalty, Inc., a digital media and streaming solutions provider with innovative technology focused on the internet, mobile, radio and television broadcasting industries which was acquired by StreamTrack’s wholly owned subsidiary, StreamTrack Media, Inc., a California corporation (“STMI”), in August 2012.   Mr. Hill has been the Chief Financial Officer, Corporate Secretary, and Chairman of the Board of Directors of STMI since its inception and was the Chief Executive Officer and President of STMI from its inception to September 2012. Mr. Hill is a seasoned media executive with over 10 years of experience building digital businesses. Prior to launching RadioLoyalty in 2011, Mr. Hill was the Chief Strategy Officer of Lenco Mobile, Inc., a global mobile technology services and marketing company. His primary responsibilities were to oversee the development, deployment and launch of international offices in United Kingdom, Mexico, Colombia, Singapore, New Zealand, China, South Korea and Australia.   Simultaneously, Mr. Hill was responsible for the technology design, development, launch and implementation of its MMS Messaging Platform with the world’s largest wireless carriers. Before joining Lenco Mobile, Mr. Hill founded AdMax Media in 2008, an advertising technology company where he developed an advertising network software, Admaximizer.com. From 2004 until 2008, Mr. Hill served as the Chairman and Chief Executive Officer of Commerce Planet. In 2008, both businesses were sold to a public company, Lenco Mobile Inc., which purchased all assets and liabilities, establishing the AdMax Media operation. A veteran of online advertising, Mr. Hill has founded multiple other private technology and media companies. Mr. Hill has designed and developed many proprietary technology platforms, including but not limited to UniversalPlayer TM , RadioLoyalty TM , Admaximizer TM , WatchThis TM , Jupiter MMS TM , and Build.mobi. Prior to this work, Mr. Hill served in the United States Navy, receiving the honor of Enlisted Surface Warfare Specialist.
 
Mr. Hill’s qualifications:
 
·         
Leadership experience – Mr. Hill has been our Chairman, Chief Executive Officer, President, Chief Financial Officer, and Corporate Secretary since May 2012.   He also currently serves as the Chairman, Chief Financial Officer, and Corporate Secretary of STMI.
   
·         
Finance experience – Mr. Hill currently serves as Chief Financial Officer of StreamTrack, Inc. and has been supervising the financial management of StreamTrack, Inc. since May 2012.
   
·         
Industry experience – Mr. Hill has built numerous successful digital media businesses for the past 10 years.
 
Aaron Gravitz .   Mr. Gravitz, age 33, co-founded RadioLoyalty Inc. in 2011. He has been a director of the Company since September 2012 and the Chief Executive Officer of STMI since September 2012. He has over 15 years experience in the online advertising space. Prior to co-founding RadioLoyalty, Inc., he was the Chief Operating Officer of Lenco Media Inc. from January 2011 to September 2012 and the Chief Operating officer of AdMax Media Inc. from January 2010 to January 2011. Mr. Gravtiz joined Commerce Planet in 2004, serving in various roles, and ultimately as Chief Operating Officer. Mr. Gravitz has significant experience in operating an advertising network, bringing products to market, and managing the entire media buying and selling process.   His track record includes founding multiple companies that grew to over 50 million dollars in combined sales, with several leading to acquisition. Mr. Gravitz’s current responsibilities at the Company include, but are not limited to, directing operations, overseeing media buying and sales, product development, managing strategic relationships, directing customer relations, and broadcaster development. Mr. Gravitz received a bachelor’s degree in public policy and ethics from the University of California Santa Barbara in 2004.
 
 
61

 
 
Mr. Gravitz’s qualifications:
 
·         
Leadership Experience – Mr. Gravitz has held various leadership and executive positions including Chief Executive Officer of STMI and and COO of RadioLoyalty Inc.
   
·         
Industry Experience – Mr. Gravitz has built numerous successful digital media businesses for the past 10 years .

No director is required to make any specific amount or percentage of his business time available to us.   Our officer intends to devote such amount of his time to our affairs as is required or deemed appropriate by us.
 
Limitation of Liability and Indemnification of Officers and Directors

Under the Wyoming General Corporation Law and the Company’s Articles of Incorporation, as amended, the Company’s directors will have no personal liability to the Company or its stockholders for monetary damages incurred as the result of the breach or alleged breach by a director of his “duty of care”. This provision does not apply to the directors’ (i) acts or omissions that involve intentional misconduct or a knowing and culpable violation of law, (ii) acts or omissions that a director believes to be contrary to the best interests of the corporation or its shareholders or that involve the absence of good faith on the part of the director, (iii) approval of any transaction from which a director derives an improper personal benefit, (iv) acts or omissions that show a reckless disregard for the director’s duty to the corporation or its shareholders in circumstances in which the director was aware, or should have been aware, in the ordinary course of performing a director’s duties, of a risk of serious injury to the corporation or its shareholders, (v) acts or omissions that constituted an unexcused pattern of inattention that amounts to an abdication of the director’s duty to the corporation or its shareholders, or (vi) approval of an unlawful dividend, distribution, stock repurchase or redemption. This provision would generally absolve directors of personal liability for negligence in the performance of duties, including gross negligence.
 
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers or persons controlling the Company pursuant to the foregoing provisions, the Company has been informed that in the opinion of the Securities and Exchange Commission, such indemnification is against public policy as expressed in the Act and is therefore unenforceable.

Board Committees

Our Board of Directors does not have an audit committee and our full Board of Directors is presently performing the functions of an audit committee.   Our Board of Directors does not have a compensation committee so all decisions with respect to management compensation are made by the whole board.   Our Board of Directors does not have a nominating committee. Therefore, the selection of persons or election to the board of directors was neither independently made nor negotiated at arm’s length.

Auditor Independence

Silberstein Ungar, PLLC (“Silberstein”) has been the Company’s principal auditing firm since September 16, 2008.   Silberstein provided other non-audit services to the Company.   Our Board of Directors has considered whether the provisions of non-audit services are compatible with maintaining Silberstein’s independence.

Report of the Audit Committee

Our Board of Directors does not have an audit committee.   Accordingly, we have not received any reports from an audit committee during the fiscal year ended August 31, 2013.   Our full Board of Directors is presently performing the functions of an audit committee until an audit committee is formed in the future.
 
 
62

 

Code of Conduct

We not yet adopted a Code of Conduct to apply to our directors, officers and employees.

Compliance with Section 16(A) of Exchange Act

Section 16(a) of the Exchange Act requires our officers and directors, and certain persons who own more than 10% of a registered class of our equity securities (collectively, “Reporting Persons”), to file reports of ownership and changes in ownership (“Section 16 Reports”) with the Securities and Exchange Commission (the “SEC”).   Reporting Persons are required by the SEC to furnish the Company with copies of all Section 16 Reports they file.

Based solely on its review of the copies of such Section 16 Reports received by it, or written representations received from certain Reporting Persons, all Section 16(a) filing requirements applicable to the Company’s Reporting Persons during and with respect to the fiscal year ended August 31, 2013 have been complied with on a timely basis.
 
ITEM 11.
EXECUTIVE COMPENSATION
 
Compensation Discussion and Analysis

The following Compensation Discussion and Analysis describes the material elements of compensation for our executive officers identified in the Summary Compensation Table (“Named Executive Officers”), and executive officers that we may hire in the future.   As more fully described below, our board of directors makes all decisions for the total direct compensation of our executive officers, including the Named Executive Officers.   We do not have a compensation committee, so all decisions with respect to management compensation are made by the whole board.
 
Compensation Program Objectives and Rewards

Our compensation philosophy is based on the premise of attracting, retaining, and motivating exceptional leaders, setting high goals, working toward the common objectives of meeting the expectations of customers and stockholders, and rewarding outstanding performance.   Following this philosophy, in determining executive compensation, we consider all relevant factors, such as the competition for talent, our desire to link pay with performance in the future, the use of equity to align executive interests with those of our stockholders, individual contributions, teamwork and performance, and each executive’s total compensation package.   We strive to accomplish these objectives by compensating all executives with total compensation packages consisting of a combination of competitive base salary and incentive compensation.

To date, we have not applied a formal compensation program to determine the compensation of the Named Executives Officers.   In the future, as we and our management team expand, our board of directors expects to add independent members, form a compensation committee comprised of independent directors, and apply the compensation philosophy and policies described in this section of the 10K.

The primary purpose of the compensation and benefits described below is to attract, retain, and motivate highly talented individuals when we do hire, who will engage in the behaviors necessary to enable us to succeed in our mission while upholding our values in a highly competitive marketplace. Different elements are designed to engender different behaviors, and the actual incentive amounts which may be awarded to each Named Executive Officer are subject to the annual review of the board of directors. The following is a brief description of the key elements of our planned executive compensation structure.

·         
Base salary and benefits are designed to attract and retain employees over time.
   
·         
Incentive compensation awards are designed to focus employees on the business objectives for a particular year.
   
·         
Equity incentive awards, such as stock options and non-vested stock, focus executives’ efforts on the behaviors within the recipients’ control that they believe are designed to ensure our long-term success as reflected in increases to our stock prices over a period of several years, growth in our profitability and other elements.
   
·         
Severance and change in control plans are designed to facilitate a company’s ability to attract and retain executives as we compete for talented employees in a marketplace where such protections are commonly offered.   We currently have not given separation benefits to any of our Name Executive Officers.
 
 
63

 

Benchmarking

We have not yet adopted benchmarking but may do so in the future.   When making compensation decisions, our board of directors may compare each element of compensation paid to our Named Executive Officers against a report showing comparable compensation metrics from a group that includes both publicly-traded and privately-held companies.   Our board believes that while such peer group benchmarks are a point of reference for measurement, they are not necessarily a determining factor in setting executive compensation as each executive officer’s compensation relative to the benchmark varies based on scope of responsibility and time in the position.   We have not yet formally established our peer group for this purpose.
 
Benefits and Prerequisites

At this stage of our business we have limited benefits and no prerequisites for our employees other than health insurance and vacation benefits that are generally comparable to those offered by other small private and public companies or as may be required by applicable state employment laws.   We may adopt retirement plans and confer other fringe benefits for our executive officers in the future if our business grows sufficiently to enable us to afford them.

Separation and Change in Control Arrangements

We do not have any employment agreements with our Named Executive Officers or any other executive officer or employee of the Company.   None of them are eligible for specific benefits or payments if their employment or engagement terminates in a separation or if there is a change of control.
 
Executive Officer Compensation

The following summary compensation table sets forth certain information concerning compensation paid to the Company’s Chief Executive Officer and its most highly paid executive officers (the “Named Executive Officers”) whose total annual salary and bonus for services rendered in all capacities for the year ended August 31, 2013 was $100,000 or more.
 
Summary Compensation Table

Name and Principal Position
Fiscal
Year
 
Salary
   
Bonus
   
Restricted Stock Awards
   
All Other
Compensation
   
Total
 
                                 
Michael Hill (1)
2013
 
$
240,000
     
-0-
   
$
-0-
     
-0-
   
$
240,000
 
Chairman, Chief Executive Officer, President, Chief Financial Officer, and Corporate Secretary of StreamTrack, Inc. and Chairman, Chief Financial Officer, and Corporate Secretary of STMI
2012
 
$
60,094
     
-0-
     
10,000
     
-0-
   
$
70,094
 
                                           
Ingo Jucht, Former Chief Executive Officer
2012
 
$
0
     
-0-
   
$
12,500
     
-0-
   
$
12,500
 
                                           
Aaron Gravitz (2)
2013
 
$
240,000
     
-0-
   
$
-0-
     
-0-
   
$
240,000
 
Director of StreamTrack, Inc. and Chief Executive Officer of STMI
2012
 
$
60,093
     
-0-
     
10,000
     
-0-
   
$
70,093
 
_______________
(1)
Mr. Hill has been Chairman of the Board of Directors, Chief Executive Officer, President, Chief Financial Officer, and Corporate Secretary of StreamTrack since May 2012 and Chairman, Chief Financial Officer, and Corporate Secretary of STMI since August 2012. Current year salary amounts presented above do not include accrual of $20,000 per month currently being recorded in the Company's financial statements. As of August 31, 2013, total amounts included within related party payables on the accompanying balance sheet for the officer's services during the 2013 fiscal year were $236,000.

(2)
Mr. Gravtiz has been a director of StreamTrack since September 2012 and the Chief Executive Officer of STMI since September 2012. Current year salary amounts presented above do not include accrual of $20,000 per month currently being recorded in the Company's financial statements. As of August 31, 2013, total amounts included within related party payables on the accompanying balance sheet for the officer's services during the 2013 fiscal year were $236,000.
 
 
64

 
 
Employment Agreements
 
We have not entered into consulting agreements with our executive officers.
 
Outstanding Equity Awards at Fiscal Year-End
 
Employee Benefit Plans

We have not yet, and have no plans to, establish a management stock option plan pursuant to which stock options may be authorized and granted to the executive officers, directors, employees and key consultants of StreamTrack, Inc.

Director Compensation

None of our directors received any compensation for their respective services rendered to us as directors during the years ended August 31, 2013 and 2012.
 
ITEM 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The following table sets forth the names of our executive officers and directors and all persons known by us to beneficially own 5% or more of the issued and outstanding common stock of StreamTrack, Inc. at October 30, 2013. Beneficial ownership is determined in accordance with the rules of the Securities and Exchange Commission.   In computing the number of shares beneficially owned by a person and the percentage of ownership of that person, shares of common stock subject to options held by that person that are currently exercisable or become exercisable within 60 days of October 30, 2013 are deemed outstanding even if they have not actually been exercised. Those shares, however, are not deemed outstanding for the purpose of computing the percentage ownership of any other person. The percentage ownership of each beneficial owner is based on 17,581,423 outstanding shares of common stock. Except as otherwise listed below, the address of each person is c/o StreamTrack, Inc., 347 Chapala Street, Santa Barbara, California 93101. Except as indicated, each person listed below has sole voting and investment power with respect to the shares set forth opposite such person’s name.

Name, Title and Address
 
Number of Shares Beneficially Owned (1)
   
Percentage Ownership
 
             
Michael Hill
               
Chairman, Chief Executive Officer, President, Chief
Financial Officer, and Corporate Secretary of
StreamTrack, Inc. and Chairman, Chief Financial Officer, and
Corporate Secretary of STMI
   
7,858,764
     
44.7
%
                 
Aaron Gravitz
               
Director of StreamTrack, Inc. and Chief Executive Officer of STMI
   
6,202,534
     
35.2
 
                 
All current Executive Officers as a Group
   
14,061,298
     
79.9
%
________________
* Indicates beneficial ownership of less than 1%.
 
 
65

 
 
ITEM 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
 
Related Party Financing

The related party payable as of August 31, 2013 consists of unpaid compensation and non-interest bearing cash advances and charges on personal credit lines made on behalf of the Company by the Company’s Chief Executive Officer and an executive of the Company’s subsidiary. The balances owed to the executives are not secured and are due on demand. Interest will be charged on these balances. However, no formal agreement has been executed to quantify the interest. The Company has only been operating since November 30, 2011. As a result, the Company has an extremely limited credit history. The Company’s Chief Executive Officer, and the Chief Executive Officer of StreamTrack Media, Inc. use their personal credit cards to fund operations on a frequent basis. If the Company did not have access to these credit cards, the Company would have to rely exclusively on external sources of capital. The Company’s external sources of capital are not always readily available. Once the Company’s track record is more established and results of operations are profitable, then external sources of capital should become more readily available. As a result, in time-constrained circumstances, the use of personal credit cards is necessary until such time as the Company is able to build up its own credit-worthiness and access more readily available and significant credit.

RL entered into several convertible promissory notes with its founders, officers and high-level executives since its inception on December 1, 2011. The following is a summary of the issuance dates, amounts and the related party nature of the transaction. 
 
Date of Issuance
  Amount  
Related Party Nature
           
December 1, 2011
 
$
100,000
 
Issuance to an entity controlled by RL founders
March 27, 2012
   
125,000
 
Issuance to an entity partially controlled by Chief Executive Officer
June 18, 2012
   
50,000
 
Issuance to an executive of StreamTrack Media
August 22, 2012
   
150,000
 
Issuance to an executive of StreamTrack Media
August 27, 2013
   
100,000
 
Issuance to the Chief Executive Officer
           
Total
  $
525,000
  $ -  
 
On July 1, 2012, RL entered into a 3 year consulting agreement with Carter Toni, who is now the Vice President, Product Development, of StreamTrack. Mr. Toni agreed to an annual salary of $99,600 and was granted 50,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013.

On July 1, 2012, RL entered into a 3 year consulting agreement with Jennifer Freides, who is now the Chief Operating Officer of StreamTrack. Ms. Freides agreed to an annual salary of $99,600 and was granted 25,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013. The agreement was terminated during the year ended August 31, 2013.

On July 1, 2012, RL entered into a 3 year consulting agreement with Michael Freides, who is now the President of StreamTrack. Mr. Freides agreed to an annual salary of $99,600 and was granted 25,000 shares of RL common stock that will vest over the term of the consulting agreement. This salary was deferred until January 1, 2013. The agreement was terminated during the year ended August 31, 2013.

RL records consulting fees payable to these three executives on a straight-line basis, over the term of the agreements. A total of $41,500 in consulting fees were recorded for the year ended August 31, 2012. However, these amounts were not paid to the executives as of August 31, 2012 as a result of their agreement to defer their pay until January 1, 2013.

On July 1, 2012, RL acquired a customer list from Rightmail, an entity wholly owned by Michael Freides, in exchange for 300,000 shares of RL common stock valued at $159,000. The agreement was terminated during the year ended August 31, 2013.
 
 
66

 
 
ITEM 14.
PRINCIPAL ACCOUNTANT FEES AND SERVICES
 
Silberstein Ungar, PLLC (“Silberstein”) has been our principal auditing firm since September 16, 2008.   Silberstein provided other non-audit services to us.   Our Board of Directors has considered whether the provisions of non-audit services are compatible with maintaining Silberstein’s independence.
 
Audit Fees

An aggregate of $31,000 was billed by our auditors for the following professional services: audit of our annual financial statement for the fiscal year ended August 31, 2013, and review of the interim financial statements included in quarterly reports on Form 10-Q for the periods ended November 30, 2012, February 28, 2013, and May 31, 2013.

An aggregate of $18,600 was billed by our auditors for the following professional services: audit of our annual financial statement for the fiscal year ended August 31, 2012, and review of the interim financial statements included in quarterly reports on Form 10-Q for the periods ended November 30, 2011, February 29, 2012, and May 31, 2012.

Audit Related Fees

Our auditors billed us $750 for assurance and related services that are reasonably related to the performance of the audit or review of our financial statements and are not reported in the preceding section during the fiscal years ended August 31, 2013 and 2012.

Tax Fees

Our auditors billed us $0 for tax preparation services during the fiscal years ended August 31, 2013 and 2012.

All Other Fees

The aggregate fees billed in each of the last two fiscal years for the products and services provided by the principal accountant, other than the services reported in the preceding sections was $0 during the fiscal years ended August 31, 2013 and 2012.
 
 
67

 
 
PART IV
 
ITEM 15.
EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
(a)           Exhibits
 
Exhibit  
Description
     
23.1   Consent of Independent Registered Public Accounting Firm
     
31.1
 
Section 302 Certification of Principal Executive Officer
     
31.2
 
Section 302 Certification of Principal Financial/Accounting Officer
     
32.1
 
Section 906 Certification of Principal Executive Officer
     
32.2
 
Section 906 Certification of Principal Financial/Accounting Officer
 
101.INS **
 
XBRL Instance Document
     
101.SCH **
 
XBRL Taxonomy Extension Schema Document
     
101.CAL **
 
XBRL Taxonomy Extension Calculation Linkbase Document
     
101.DEF **
 
XBRL Taxonomy Extension Definition Linkbase Document
     
101.LAB **
 
XBRL Taxonomy Extension Label Linkbase Document
     
101.PRE **
 
XBRL Taxonomy Extension Presentation Linkbase Document
 
(1)
Incorporated by reference from the exhibits included with our Form S-1 Registration Statement filed with the Securities and Exchange Commission, SEC file 0001442376-09-000021 and our Form S-8 Registration Statement filed with the Securities and Exchange Commission SEC file 333-177311. Such exhibits are incorporated herein by reference pursuant to Rule 12b-32.

(2)
Incorporated by reference to the Report on Form 8-K filed with the Securities and Exchange Commission on May 23, 2012.

(3)
Incorporated by reference to the Report on Form 8-K filed with the Securities and Exchange Commission on September 7, 2012.
 
** XBRL (Extensible Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.
 
 
68

 
 
SIGNATURES
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
STREAMTRACK, INC.
 
       
Dated: December 13, 2013
By:
/s/ Michael Hill
 
   
Michael Hill,
 
   
Chief Executive Officer, President,
 
   
Chief Financial Officer, and Corporate Secretary
 
   
(Principal Executive Officer and Principal Financial/Accounting Officer)
 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Dated: December 13, 2013
   
Dated: December 13, 2013
 
         
/s/ Michael Hill
   
/s/ Aaron Gravitz
 
Michael Hill,
   
Aaron Gravitz,
 
Chief Executive Officer, President,
   
Director
 
Chief Financial Officer, and Corporate Secretary
       
(Principal Executive Officer and Principal Financial/Accounting Officer)
       
 
 
69