0001085146-12-000577.txt : 20120420 0001085146-12-000577.hdr.sgml : 20120420 20120419175107 ACCESSION NUMBER: 0001085146-12-000577 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120331 FILED AS OF DATE: 20120420 DATE AS OF CHANGE: 20120419 EFFECTIVENESS DATE: 20120420 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Efficient Market Advisors, LLC CENTRAL INDEX KEY: 0001429788 IRS NUMBER: 412143010 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13603 FILM NUMBER: 12769215 BUSINESS ADDRESS: STREET 1: 1125 CAMINO DEL MAR STREET 2: SUITE H CITY: DEL MAR STATE: CA ZIP: 92014 BUSINESS PHONE: 858-847-0690 MAIL ADDRESS: STREET 1: 1125 CAMINO DEL MAR STREET 2: SUITE H CITY: DEL MAR STATE: CA ZIP: 92014 13F-HR 1 ema1q2012.txt EFFICIENT MARKET ADVISORS, LLC UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2012 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Efficient Market Advisors, LLC Address: 1125 Camino Del Mar Suite H Del Mar, CA 92014 13F File Number: 028-13603 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Herb W. Morgan Title: CEO & CIO Phone: 858-847-0690 Signature, Place, and Date of Signing: /s/ Herb W. Morgan Del Mar, CA April 19, 2012 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 129 Form 13F Information Table Value Total: $185,502 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579Y101 27 303 SH SOLE 0 0 303 ABERCROMBIE & FITCH CO CL A 002896207 0 6 SH SOLE 0 0 6 AOL INC COM 00184X105 0 4 SH SOLE 0 0 4 APPLE INC COM 037833100 75 125 SH SOLE 0 0 125 AT&T INC COM 00206R102 120 3854 SH SOLE 0 0 3854 BANK OF AMERICA CORPORATION COM 060505104 10 1000 SH SOLE 0 0 1000 CBL & ASSOC PPTYS INC COM 124830100 20 1053 SH SOLE 0 0 1053 CHEVRON CORP NEW COM 166764100 107 1000 SH SOLE 0 0 1000 CUTWATER SELECT INCOME FD COM 232229104 196 9942 SH SOLE 0 0 9942 DEERE & CO COM 244199105 16 200 SH SOLE 0 0 200 DISNEY WALT CO COM DISNEY 254687106 3 75 SH SOLE 0 0 75 EATON VANCE CA MUNI INCOME T SH BEN INT 27826F101 15 1107 SH SOLE 0 0 1107 EATON VANCE CALIF MUN BD FD COM 27828C106 12 1000 SH SOLE 0 0 1000 EATON VANCE LTD DUR INCOME F COM 27828H105 11 700 SH SOLE 0 0 700 ERICSSON L M TEL CO ADR B SEK 10 294821608 0 30 SH SOLE 0 0 30 EXXON MOBIL CORP COM 30231G102 111 1276 SH SOLE 0 0 1276 FORD MTR CO DEL COM PAR $0.01 345370860 75 6000 SH SOLE 0 0 6000 FRONTIER COMMUNICATIONS CORP COM 35906A108 1 288 SH SOLE 0 0 288 GAINSCO INC COM 363127309 84 9345 SH SOLE 0 0 9345 GENERAL ELECTRIC CO COM 369604103 56 2786 SH SOLE 0 0 2786 GENERAL MTRS CO COM 37045V100 7 283 SH SOLE 0 0 283 GOLDMAN SACHS GROUP INC COM 38141G104 50 400 SH SOLE 0 0 400 GOOGLE INC CL A 38259P508 26 40 SH SOLE 0 0 40 HOME DEPOT INC COM 437076102 262 5213 SH SOLE 0 0 5213 HUMANA INC COM 444859102 37 400 SH SOLE 0 0 400 INDEXIQ ETF TR IQ MRGR ARB ETF 45409B800 364 14178 SH SOLE 0 0 14178 INTEL CORP COM 458140100 6 203 SH SOLE 0 0 203 INTERNATIONAL BUSINESS MACHS COM 459200101 7 35 SH SOLE 0 0 35 INVENTURE FOODS INC COM 461212102 55 11000 SH SOLE 0 0 11000 INVESCO CALI QLTY MUNI SEC COM 46130M107 14 1000 SH SOLE 0 0 1000 ISHARES DIVERSIFIED ALTR TR SH BEN INT 464294107 101 2064 SH SOLE 0 0 2064 ISHARES INC MSCI AUSTRALIA 464286103 36 1530 SH SOLE 0 0 1530 ISHARES INC MSCI FRANCE 464286707 19 858 SH SOLE 0 0 858 ISHARES INC MSCI GERMAN 464286806 20 844 SH SOLE 0 0 844 ISHARES INC MSCI HONG KONG 464286871 25 1408 SH SOLE 0 0 1408 ISHARES INC MSCI JAPAN 464286848 56 5504 SH SOLE 0 0 5504 ISHARES INC MSCI SINGAPORE 464286673 26 1986 SH SOLE 0 0 1986 ISHARES INC MSCI SWITZERLD 464286749 19 756 SH SOLE 0 0 756 ISHARES INC MSCI UTD KINGD 464286699 49 2853 SH SOLE 0 0 2853 ISHARES TR BARCLY USAGG B 464287226 64 587 SH SOLE 0 0 587 ISHARES TR BARCLYS 1-3 YR 464287457 1021 12104 SH SOLE 0 0 12104 ISHARES TR BARCLYS 1-3YR CR 464288646 24519 233316 SH SOLE 0 0 233316 ISHARES TR BARCLYS 7-10 YR 464287440 8 77 SH SOLE 0 0 77 ISHARES TR BARCLYS TIPS BD 464287176 22 191 SH SOLE 0 0 191 ISHARES TR COHEN&ST RLTY 464287564 115 1499 SH SOLE 0 0 1499 ISHARES TR DJ HOME CONSTN 464288752 855 58106 SH SOLE 0 0 58106 ISHARES TR DJ SEL DIV INX 464287168 48 850 SH SOLE 0 0 850 ISHARES TR DJ US INDEX FD 464287846 2 22 SH SOLE 0 0 22 ISHARES TR EPRA/NAR DEV R/E 464288489 91 3152 SH SOLE 0 0 3152 ISHARES TR FLTG RATE NT 46429B655 13082 261167 SH SOLE 0 0 261167 ISHARES TR FTSE CHINA25 IDX 464287184 22 608 SH SOLE 0 0 608 ISHARES TR HIGH YLD CORP 464288513 11681 128754 SH SOLE 0 0 128754 ISHARES TR IBOXX INV CPBD 464287242 72 624 SH SOLE 0 0 624 ISHARES TR JPMORGAN USD 464288281 3589 31841 SH SOLE 0 0 31841 ISHARES TR MSCI EAFE INDEX 464287465 5796 105599 SH SOLE 0 0 105599 ISHARES TR MSCI EMERG MKT 464287234 137 3198 SH SOLE 0 0 3198 ISHARES TR MSCI SMALL CAP 464288273 169 4215 SH SOLE 0 0 4215 ISHARES TR RUSL 3000 VALU 464287663 5 50 SH SOLE 0 0 50 ISHARES TR RUSSELL 2000 464287655 13783 166447 SH SOLE 0 0 166447 ISHARES TR RUSSELL MIDCAP 464287499 45 407 SH SOLE 0 0 407 ISHARES TR S&P 500 INDEX 464287200 267 1888 SH SOLE 0 0 1888 ISHARES TR S&P MIDCAP 400 464287507 18756 189028 SH SOLE 0 0 189028 ISHARES TR S&P SMLCAP 600 464287804 771 10098 SH SOLE 0 0 10098 ISHARES TR US PFD STK IDX 464288687 8722 223415 SH SOLE 0 0 223415 JDS UNIPHASE CORP COM PAR $0.001 46612J507 0 1 SH SOLE 0 0 1 JOHNSON & JOHNSON COM 478160104 38 579 SH SOLE 0 0 579 LINN ENERGY LLC UNIT LTD LIAB 536020100 23 600 SH SOLE 0 0 600 MARKET VECTORS ETF TR INVT GRD FL RT 57060U514 21 900 SH SOLE 0 0 900 MCDONALDS CORP COM 580135101 1070 10903 SH SOLE 0 0 10903 MEDTRONIC INC COM 585055106 23 575 SH SOLE 0 0 575 MERCK & CO INC NEW COM 58933Y105 11 285 SH SOLE 0 0 285 MICROSOFT CORP COM 594918104 65 2000 SH SOLE 0 0 2000 NETAPP INC COM 64110D104 1097 24500 SH SOLE 0 0 24500 NOKIA CORP SPONSORED ADR 654902204 5 1000 SH SOLE 0 0 1000 NUVEEN CA DIV ADV MUNI FD 3 COM SH BEN INT 67070Y109 14 1000 SH SOLE 0 0 1000 NUVEEN CA DIVIDEND ADV MUN F COM SHS 67066Y105 14 1000 SH SOLE 0 0 1000 NUVEEN CA SELECT QUALITY MUN COM 670975101 16 1000 SH SOLE 0 0 1000 NUVEEN CALIF MUN VALUE FD COM 67062C107 10 1000 SH SOLE 0 0 1000 NUVEEN INS CA TX FR ADV MUN COM 670651108 14 1000 SH SOLE 0 0 1000 NUVEEN INSD CALIF PREM INCOM COM 67061X102 15 1000 SH SOLE 0 0 1000 PAYCHEX INC COM 704326107 12 400 SH SOLE 0 0 400 PEPSICO INC COM 713448108 4 58 SH SOLE 0 0 58 PFIZER INC COM 717081103 49 2150 SH SOLE 0 0 2150 PIMCO ETF TR 1-5 US TIP IDX 72201R205 410 7578 SH SOLE 0 0 7578 PIMCO ETF TR 15+ YR US TIPS 72201R304 5 75 SH SOLE 0 0 75 PIMCO ETF TR ENHAN SHRT MAT 72201R833 215 2126 SH SOLE 0 0 2126 POWERSHARES DB CMDTY IDX TRA UNIT BEN INT 73935S105 52 1798 SH SOLE 0 0 1798 POWERSHARES ETF TR II S&P500 LOW VOL 73937B779 5 195 SH SOLE 0 0 195 POWERSHARES GLOBAL ETF TRUST FDM HG YLD RAFI 73936T557 8 405 SH SOLE 0 0 405 POWERSHARES QQQ TRUST UNIT SER 1 73935A104 9 139 SH SOLE 0 0 139 PROCTER & GAMBLE CO COM 742718109 81 1200 SH SOLE 0 0 1200 QUALCOMM INC COM 747525103 50 730 SH SOLE 0 0 730 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 442 17145 SH SOLE 0 0 17145 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 7 166 SH SOLE 0 0 166 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 2 69 SH SOLE 0 0 69 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 7 182 SH SOLE 0 0 182 SELECT SECTOR SPDR TR SBI INT-ENERGY 81369Y506 5 71 SH SOLE 0 0 71 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 28 1753 SH SOLE 0 0 1753 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 5 141 SH SOLE 0 0 141 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 12 384 SH SOLE 0 0 384 SENOMYX INC COM 81724Q107 8 3000 SH SOLE 0 0 3000 SPDR GOLD TRUST GOLD SHS 78463V107 15 92 SH SOLE 0 0 92 SPDR S&P 500 ETF TR TR UNIT 78462F103 31852 226207 SH SOLE 0 0 226207 SPDR SERIES TRUST BARC CAPTL ETF 78464A474 25 830 SH SOLE 0 0 830 SPDR SERIES TRUST BRCLYS 1-3MT ETF 78464A680 35 763 SH SOLE 0 0 763 SPDR SERIES TRUST BRCLYS CAP CONV 78464A359 7391 185419 SH SOLE 0 0 185419 SPDR SERIES TRUST BRCLYS YLD ETF 78464A417 1313 33350 SH SOLE 0 0 33350 SPDR SERIES TRUST S&P HOMEBUILD 78464A888 7192 336861 SH SOLE 0 0 336861 SPDR SERIES TRUST WELLS FG PFD ETF 78464A292 793 17662 SH SOLE 0 0 17662 STARBUCKS CORP COM 855244109 1 11 SH SOLE 0 0 11 TEARLAB CORP COM 878193101 5141 1512000 SH SOLE 0 0 1512000 TERADYNE INC COM 880770102 25 1500 SH SOLE 0 0 1500 TIME WARNER CABLE INC COM 88732J207 1 12 SH SOLE 0 0 12 UNITED STS COMMODITY INDEX F COMM IDX FND 911717106 218 3560 SH SOLE 0 0 3560 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 82 983 SH SOLE 0 0 983 VANGUARD INDEX FDS LARGE CAP ETF 922908637 5479 85036 SH SOLE 0 0 85036 VANGUARD INDEX FDS MID CAP ETF 922908629 4010 49154 SH SOLE 0 0 49154 VANGUARD INDEX FDS REIT ETF 922908553 16 253 SH SOLE 0 0 253 VANGUARD INDEX FDS S&P 500 ETF SH 922908413 2501 38858 SH SOLE 0 0 38858 VANGUARD INDEX FDS SMALL CP ETF 922908751 1372 17420 SH SOLE 0 0 17420 VANGUARD INDEX FDS TOTAL STK MKT 922908769 118 1635 SH SOLE 0 0 1635 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 1297 29329 SH SOLE 0 0 29329 VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042858 1870 43005 SH SOLE 0 0 43005 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 104 2164 SH SOLE 0 0 2164 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 1709 29186 SH SOLE 0 0 29186 VANGUARD TAX MANAGED INTL FD MSCI EAFE ETF 921943858 2058 60473 SH SOLE 0 0 60473 VERIZON COMMUNICATIONS INC COM 92343V104 46 1200 SH SOLE 0 0 1200 WISDOMTREE TRUST FUTRE STRAT FD 97717W125 1150 26598 SH SOLE 0 0 26598 ZIX CORP COM 98974P100 76 26000 SH SOLE 0 0 26000