0001214659-24-002153.txt : 20240208 0001214659-24-002153.hdr.sgml : 20240208 20240208115750 ACCESSION NUMBER: 0001214659-24-002153 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240208 DATE AS OF CHANGE: 20240208 EFFECTIVENESS DATE: 20240208 FILER: COMPANY DATA: COMPANY CONFORMED NAME: First Heartland Consultants, Inc. CENTRAL INDEX KEY: 0001428793 ORGANIZATION NAME: IRS NUMBER: 431635589 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13027 FILM NUMBER: 24607783 BUSINESS ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 BUSINESS PHONE: 636-625-0900 MAIL ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001428793 XXXXXXXX 12-31-2023 12-31-2023 false First Heartland Consultants, Inc.

4101 LAKE ST. LOUIS BLVD. LAKE ST. LOUIS MO 63367

13F HOLDINGS REPORT 028-13027 000110377 N Alex Hallquist 636-695-2814 Alex Hallquist Lake St. Louis MO 02-05-2024 0 356 829258 INFORMATION TABLE 2 infotable.xml ABBVIE INC COM 00287Y109 921 5944 SH SOLE 0 0 5944 ADOBE INC COM 00724F101 397 666 SH SOLE 0 0 666 ADVANCED MICRO DEVICES INC COM 007903107 980 6651 SH SOLE 0 0 6651 AIM ETF PRODUCTS TRUST US LRGCP B20 JUL 00888H406 207 6625 SH SOLE 0 0 6625 AIR PRODUCTS AND CHEMICALS INC COM 009158106 225 821 SH SOLE 0 0 821 AIRBNB, INC COM 009066101 207 1519 SH SOLE 0 0 1519 ALEXANDRIA REAL ESTATE EQ IN COM 015271109 274 2158 SH SOLE 0 0 2158 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 236 3050 SH SOLE 0 0 3050 ALLIANCE US LARGE CAP BUFFER 10 MAY ETF 00888H760 409 14600 SH SOLE 0 0 14600 ALLIANZ US LARGE CAP BUFFER 10 ETF 00888H604 830 24291 SH SOLE 0 0 24291 ALLIANZ US LARGE CAP BUFFER 10 APR ETF 00888H109 923 27577 SH SOLE 0 0 27577 ALLIANZ US LARGE CAP BUFFER 20 ETF 00888H505 292 8935 SH SOLE 0 0 8935 ALLIANZ US LARGE CAP BUFFER 20 ETF 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S&P500 ETF 464287200 4961 10386 SH SOLE 0 0 10386 ISHARES CORE TOTUSBD ETF 464287226 362 3642 SH SOLE 0 0 3642 ISHARES MSCI EMG MKT ETF 464287234 539 13398 SH SOLE 0 0 13398 ISHARES S&P 500 GRWT ETF 464287309 8925 118843 SH SOLE 0 0 118843 ISHARES S&P 500 VAL ETF 464287408 6366 36607 SH SOLE 0 0 36607 ISHARES 20 YEAR TREASURY ETF 464287432 6435 65079 SH SOLE 0 0 65079 ISHARES MSCI EAFE ETF 464287465 1569 20825 SH SOLE 0 0 20825 ISHARES CORE S&P MCP ETF 464287507 876 3161 SH SOLE 0 0 3161 ISHARES SEMICONDUCTOR ETF 464287523 580 1007 SH SOLE 0 0 1007 ISHARES GLOBAL 100 ETF 464287572 463 5746 SH SOLE 0 0 5746 ISHARES S&P MC 400GR ETF 464287606 2243 28309 SH SOLE 0 0 28309 ISHARES RUSSELL 3000 464287689 10249 37442 SH SOLE 0 0 37442 ISHARES CORE S&P SCP ETF 464287804 1105 10208 SH SOLE 0 0 10208 ISHARES US BASIC MATERIALS ETF 464287838 229 1658 SH SOLE 0 0 1658 ISHARES MBS ETF 464288588 817 8681 SH SOLE 0 0 8681 ISHARES TR MRNGSTR LG-CP GR 464287119 305 4502 SH SOLE 0 0 4502 ISHARES TR CORE S&P TTL STK 464287150 5759 54724 SH SOLE 0 0 54724 ISHARES TR RUSSELL 2000 ETF 464287655 611 3043 SH SOLE 0 0 3043 ISHARES TR CORE RUSSELL VAL 464287663 1698 20135 SH SOLE 0 0 20135 ISHARES TR CORE RUSSELL GRW 464287671 4129 39661 SH SOLE 0 0 39661 ISHARES TR U.S. UTILITS ETF 464287697 331 4136 SH SOLE 0 0 4136 ISHARES TR S&P MC 400VL ETF 464287705 10487 91956 SH SOLE 0 0 91956 ISHARES TR U.S. TECH ETF 464287721 1201 9783 SH SOLE 0 0 9783 ISHARES TR US HLTHCARE ETF 464287762 272 952 SH SOLE 0 0 952 ISHARES TR DOW JONES US ETF 464287846 3023 25941 SH SOLE 0 0 25941 ISHARES TR SP SMCP600VL ETF 464287879 3453 33499 SH SOLE 0 0 33499 ISHARES TR S&P SML 600 GWT 464287887 315 2521 SH SOLE 0 0 2521 ISHARES TR PFD AND INCM SEC 464288687 621 19899 SH SOLE 0 0 19899 ISHARES TR US AER DEF ETF 464288760 433 3419 SH SOLE 0 0 3419 ISHARES TR US HLTHCR PR ETF 464288828 1055 4017 SH SOLE 0 0 4017 ISHARES TR MSCI EAFE VALUE ETF 464288877 634 12173 SH SOLE 0 0 12173 ISHARES TR MSCI EAFE GROWTH ETF 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SOLE 0 0 8547 JP MORGAN CHASE & CO NASDAQ EQT PREM 46654Q203 808 16179 SH SOLE 0 0 16179 KFA MOUNT LUCAS MANAGED FUTURES ETF 500767652 4134 143451 SH SOLE 0 0 143451 LEGAL GENERAL GROUP PLC COM 52463H103 327 19994 SH SOLE 0 0 19994 LEGG MASON LOW DIVI ETF 52468L406 665 18282 SH SOLE 0 0 18282 LILLY ELI & CO COM 532457108 2342 4017 SH SOLE 0 0 4017 LINCOLN NATL CORP IND COM 534187109 396 14666 SH SOLE 0 0 14666 LITMAN GREGORY FUNDS DBI MANAGED ETF 53700T827 482 18701 SH SOLE 0 0 18701 LOCKWOOD MARTIN CORP COM 539830109 432 953 SH SOLE 0 0 953 LOWES COS INC COM 548661107 1354 6083 SH SOLE 0 0 6083 MARATHON PETE CORP COM 56585A102 402 2707 SH SOLE 0 0 2707 MASTERCARD INCORPORATED CL A 57636Q104 882 2068 SH SOLE 0 0 2068 MCDONALDS CORP COM 580135101 428 1445 SH SOLE 0 0 1445 MEDTRONIC PLC SHS G5960L103 404 4903 SH SOLE 0 0 4903 MERCADOLIBRE INC COM 58733R102 1044 664 SH SOLE 0 0 664 MERCK & CO INC NEW COM 58933Y105 878 8052 SH SOLE 0 0 8052 META PLATFORMS INC CL A 30303M102 1429 4038 SH 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COMPANY INC COM 71844V201 359 9843 SH SOLE 0 0 9843 PIMCO ETF TR ACTIVE BD ETF 72201R775 349 3774 SH SOLE 0 0 3774 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 5257 52685 SH SOLE 0 0 52685 PIMCO ETF TR SHT TERM MUN BOND 72201R874 282 5636 SH SOLE 0 0 5636 PIMCO ETF TR MULTISECTOR BD 72201R585 4616 179871 SH SOLE 0 0 179871 PIMCO ETF TR INTER MUN BD ACT 72201R866 242 4583 SH SOLE 0 0 4583 PNC FINL SVCS GROUP INC COM 693475105 575 3715 SH SOLE 0 0 3715 PROCTER & GAMBLE CO COM 742718109 927 6328 SH SOLE 0 0 6328 PROSHARES TR SHORT DOW 30 ETF 74347B235 909 30598 SH SOLE 0 0 30598 PROSHARES TR SHORT S&P 500 74347B425 1672 128751 SH SOLE 0 0 128751 PROSHARES TR SHRT RUSSELL 2000 74348A210 1751 83068 SH SOLE 0 0 83068 PROSHARES TR S&P 500 DV ARIST 74348A467 1773 18620 SH SOLE 0 0 18620 RAYTHEON TECHNOLOGIES CORP COM 75513E101 236 2803 SH SOLE 0 0 2803 RBB FD INC US TREAS 3 MNTH 74933W452 4925 98783 SH SOLE 0 0 98783 RBB FD INC US TREAS 6 MNTH 74933W460 1327 26554 SH SOLE 0 0 26554 RBB FD INC US TREAS 12 MNTH 74933W478 1331 26664 SH SOLE 0 0 26664 ROYAL BK CDA SUSTAINABL COM 780087102 366 3616 SH SOLE 0 0 3616 SALESFORCE INC COM 79466L302 407 1547 SH SOLE 0 0 1547 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 8117 106615 SH SOLE 0 0 106615 SELECT SECTOR SPDR TR HEALTH CARE ETF 81369Y209 495 3627 SH SOLE 0 0 3627 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 256 2559 SH SOLE 0 0 2559 SELECT SECTOR SPDR TR ENERGY SELECT 81369Y506 329 3924 SH SOLE 0 0 3924 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 346 9212 SH SOLE 0 0 9212 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 1694 8801 SH SOLE 0 0 8801 SHERWIN WILLIAMS CO COM 824348106 245 785 SH SOLE 0 0 785 SHOPIFY INC COM 82509L107 338 4335 SH SOLE 0 0 4335 SOUTHWEST AIRLS CO COM 844741108 202 6994 SH SOLE 0 0 6994 SPDR GOLD MINISHARES TRUST 98149E303 309 7559 SH SOLE 0 0 7559 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 8126 21563 SH SOLE 0 0 21563 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 12633 371446 SH SOLE 0 0 371446 SPDR MSCI WORLD STRATEGIC FACTORS ETF 78463X418 246 2234 SH SOLE 0 0 2234 SPDR S&P 500 ETF TR UNIT SER 1 S&P 78462F103 19689 41423 SH SOLE 0 0 41423 SPDR SER TR PORTFLI INTRMDIT 78464A672 1656 57986 SH SOLE 0 0 57986 SPDR SER TR SHRT TRSRY ETF 78468R101 1753 60346 SH SOLE 0 0 60346 SPDR SER TR BLOOMBERG 1-2 MO 78468R663 2786 30486 SH SOLE 0 0 30486 SPDR SER TR S&P BIOTECH 78464A870 214 2396 SH SOLE 0 0 2396 SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 404 4832 SH SOLE 0 0 4832 SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 253 3513 SH SOLE 0 0 3513 SPDR SERIES TRUST PRTFLO S&P500 GW 78464A409 14941 229647 SH SOLE 0 0 229647 SPDR SERIES TRUST PORTFOLIO LN TSR 78464A664 2660 91668 SH SOLE 0 0 91668 SPDR SERIES TRUST S&P DIVID ETF 78464A763 756 6047 SH SOLE 0 0 6047 SPDR SERIES TRUST PORTFOLIO TL STK 78464A805 463 7917 SH SOLE 0 0 7917 SPDR SERIES TRUST S&P 400 ETF 78464A821 244 3219 SH SOLE 0 0 3219 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 19642 351377 SH SOLE 0 0 351377 SPDR SERIES TRUST MIDCAP 400 ETF 78467Y107 284 559 SH SOLE 0 0 559 STARBUCKS CORP COM 855244109 497 5173 SH SOLE 0 0 5173 STYKER CORP COM 863667101 303 1012 SH SOLE 0 0 1012 TARGET CORP COM 87612E106 461 3234 SH SOLE 0 0 3234 TC ENERGY CORP COM 87807B107 3003 76493 SH SOLE 0 0 76493 TESLA INC COM 88160R101 1756 7065 SH SOLE 0 0 7065 TEXAS INSTRS INC COM 882508104 300 1757 SH SOLE 0 0 1757 TFI INTL INC COM 87241L109 289 2114 SH SOLE 0 0 2114 TIMOTHY PLAN HIGH DIVIDEND 887432276 3366 148812 SH SOLE 0 0 148812 TIMOTHY PLAN US LARGE MID CP 887432284 2973 130465 SH SOLE 0 0 130465 TIMOTHY PLAN US SMALL CAP COR 887432342 397 11222 SH SOLE 0 0 11222 TITAN MED INC COM NEW 88830X819 2 33657 SH SOLE 0 0 33657 TRANSDIGM GROUP INC COM 893641100 346 342 SH SOLE 0 0 342 UNITED PARCEL SERVICE INC COM 911312106 242 1536 SH SOLE 0 0 1536 UNITEDHEALTH GROUP INC COM 91324P102 430 817 SH SOLE 0 0 817 US BANCORP DEL COM 902973304 578 13356 SH SOLE 0 0 13356 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 1454 17130 SH SOLE 0 0 17130 VANGUARD EMERGINE MARKETS ETF 922042858 2332 56744 SH SOLE 0 0 56744 VANGUARD MBS ETF 92206C771 2447 52783 SH SOLE 0 0 52783 VANGUARD BD INDEX INTERNATIONAL BOND ETF 92203J407 5374 108858 SH SOLE 0 0 108858 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 4551 59590 SH SOLE 0 0 59590 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 8882 115321 SH SOLE 0 0 115321 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 13502 183578 SH SOLE 0 0 183578 VANGUARD BD INDEX FDS LONG TERM BOND 921937793 2880 38614 SH SOLE 0 0 38614 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 2872 6575 SH SOLE 0 0 6575 VANGUARD INDEX FDS REIT ETF 922908553 407 4605 SH SOLE 0 0 4605 VANGUARD INDEX FDS SM CP VAL ETF 922908611 246 1367 SH SOLE 0 0 1367 VANGUARD INDEX FDS LARGE CAP ETF 922908637 348 1595 SH SOLE 0 0 1595 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 426 2588 SH SOLE 0 0 2588 VANGUARD INDEX FDS GROWTH ETF 922908736 10081 32426 SH SOLE 0 0 32426 VANGUARD INDEX FDS VALUE ETF 922908744 8370 55988 SH SOLE 0 0 55988 VANGUARD INDEX FDS SMALL CP ETF 922908751 6823 31985 SH SOLE 0 0 31985 VANGUARD INDEX FDS TOTAL STK MKT 922908769 3200 13488 SH SOLE 0 0 13488 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 617 10989 SH SOLE 0 0 10989 VANGUARD MUN BD FD INC TAX EXEMPT BD 922907746 456 8923 SH SOLE 0 0 8923 VANGUARD SCOTTSDALE FDS LG-TERM COR BD 92206C813 350 4363 SH SOLE 0 0 4363 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 9213 54068 SH SOLE 0 0 54068 VANGUARD STAR FD VG TL INTL STK F 921909768 1116 19247 SH SOLE 0 0 19247 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 7319 152794 SH SOLE 0 0 152794 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 1045 9363 SH SOLE 0 0 9363 VANGUARD WORLD FDS UTILITIES ETF 92204A876 525 3832 SH SOLE 0 0 3832 VANGUARD WORLD FDS ENERGY ETF 92204A306 221 1884 SH SOLE 0 0 1884 VERIZON COMMUNICATIONS INC COM 92343V104 793 21044 SH SOLE 0 0 21044 VICTORY PORTFOLIOS II CEMP US EQ INCOM 92647N824 311 5506 SH SOLE 0 0 5506 VISA INC COM CL A 92826C839 2118 8135 SH SOLE 0 0 8135 WAL-MART STORES INC COM 931142103 2088 13247 SH SOLE 0 0 13247 WEC ENERGY GROUP INC COM 92939U106 288 3426 SH SOLE 0 0 3426 WISDOMTREE TR US LARGECAP DIVD 97717W307 537 8090 SH SOLE 0 0 8090 WISDOMTREE TR US QTLY DIV GRT 97717X669 2090 29738 SH SOLE 0 0 29738 WISDOMTREE TR FLOATING RATE TREASURY ETF 97717Y527 23845 474615 SH SOLE 0 0 474615 WP CAREY INC COM 92936U109 212 3269 SH SOLE 0 0 3269 XCEL ENERGY INC COM 98389B100 229 3697 SH SOLE 0 0 3697 ZOETIS INC CL A 98978V103 470 2382 SH SOLE 0 0 2382