0001214659-20-006339.txt : 20200716 0001214659-20-006339.hdr.sgml : 20200716 20200716161649 ACCESSION NUMBER: 0001214659-20-006339 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200630 FILED AS OF DATE: 20200716 DATE AS OF CHANGE: 20200716 EFFECTIVENESS DATE: 20200716 FILER: COMPANY DATA: COMPANY CONFORMED NAME: First Heartland Consultants, Inc. CENTRAL INDEX KEY: 0001428793 IRS NUMBER: 431635589 STATE OF INCORPORATION: MO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-13027 FILM NUMBER: 201031660 BUSINESS ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 BUSINESS PHONE: 636-625-0900 MAIL ADDRESS: STREET 1: 4101 LAKE ST. LOUIS BLVD. CITY: LAKE ST. LOUIS STATE: MO ZIP: 63367 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001428793 XXXXXXXX 06-30-2020 06-30-2020 false First Heartland Consultants, Inc.

4101 Lake St. Louis Blvd. Lake St. Louis MO 63367

13F HOLDINGS REPORT 028-13027 N Jeanne A. Jehle 636-695-2827 Jeanne A. Jehle Lake St. Louis MO 07-16-2020 0 283 507076 INFORMATION TABLE 2 infotable.xml ABBVIE INC COM 00287Y109 467 4753 SH SOLE 0 0 4753 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 1344 6233 SH SOLE 0 0 6233 ALPHABET INC CAP STK CL C 02079K107 1275 902 SH SOLE 0 0 902 ALPHABET INC CAP STK CL A 02079K305 265 187 SH SOLE 0 0 187 ALTRIA GROUP INC COM 02209S103 449 11435 SH SOLE 0 0 11435 AMAZON COM INC COM 023135106 7098 2573 SH SOLE 0 0 2573 AMERICAN CENTY ETF TR FOCUSED DYNAMIC 025072810 11406 207768 SH SOLE 0 0 207768 AMERICAN ELEC PWR INC COM 025537101 344 4319 SH SOLE 0 0 4319 AMERICAN FIN TR INC COM CLASS A 02607T109 506 25907 SH SOLE 0 0 25907 AMERICAN TOWER CORP NEW COM 03027X100 616 2381 SH SOLE 0 0 2381 AMGEN INC COM 031162100 694 2943 SH SOLE 0 0 2943 ANNALY CAP MGMT INC COM 035710409 143 21872 SH SOLE 0 0 21872 APPLE INC COM 037833100 11029 30233 SH SOLE 0 0 30233 AT&T INC COM 00206R102 1499 49574 SH SOLE 0 0 49574 AUTOMATIC DATA PROCESSING IN COM 053015103 397 2668 SH SOLE 0 0 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MOMNTUM 46137V464 11225 189258 SH SOLE 0 0 189258 INVESCO EXCHANGE TRADED FD T DJ INDL AVG DV 46137V605 318 9511 SH SOLE 0 0 9511 INVESCO EXCHANGE TRADED FD T DYNMC LRG GWTH 46137V746 2088 38118 SH SOLE 0 0 38118 INVESCO EXCHANGE TRADED FD TR ZACKS MID CAP 46137Y401 267 4348 SH SOLE 0 0 4348 INVESCO EXCHANGE TRADED FD TR 1 30 LADER TRE 46138E107 774 19659 SH SOLE 0 0 19659 INVESCO EXCHANGE TRADED FD TR S&P MIDCP LOW 46138E198 1394 33676 SH SOLE 0 0 33676 INVESCO EXCHANGE TRADED FD TR S&P INTL LOW 46138E230 315 11417 SH SOLE 0 0 11417 INVESCO EXCHANGE TRADED FD TR S&P500 LOW VOL 46138E354 829 16686 SH SOLE 0 0 16686 INVESCO EXCHANGE TRADED FD TR S&P500 HDL VOL 46138E362 698 21191 SH SOLE 0 0 21191 INVESCO EXCHANGE TRADED FD TR NATL AMT MUNI 46138E537 577 21710 SH SOLE 0 0 21710 INVESCO EXCHANGE TRADED FD TR S&P SMLCP LOW 46138G102 236 6983 SH SOLE 0 0 6983 INVESCO EXCHANGE TRADED FD TR S&P 500 REVENUE 46138G698 738 14419 SH SOLE 0 0 14419 ISHARES GOLD TRUST ISHARES 464285105 1358 79957 SH SOLE 0 0 79957 ISHARES MIN VOL GBL ETF 464286525 487 5555 SH SOLE 0 0 5555 ISHARES MSCI EQUAL WEITE 464286681 1173 20491 SH SOLE 0 0 20491 ISHARES TR MRNGSTR LG-CP GR 464287119 216 921 SH SOLE 0 0 921 ISHARES CORE S&P500 ETF 464287200 4444 14348 SH SOLE 0 0 14348 ISHARES CORE TOTUSBD ETF 464287226 2252 19054 SH SOLE 0 0 19054 ISHARES IBOXX INV CPBD 464287242 909 6757 SH SOLE 0 0 6757 ISHARES S&P 500 GRWT ETF 464287309 5035 24264 SH SOLE 0 0 24264 ISHARES S&P 500 VAL ETF 464287408 2904 26836 SH SOLE 0 0 26836 ISHARES TREAS INDEX FD 464287432 1932 11788 SH SOLE 0 0 11788 ISHARES 7-10 YR TRS BD 464287440 663 5443 SH SOLE 0 0 5443 ISHARES CORE S&P MCP ETF 464287507 311 1749 SH SOLE 0 0 1749 ISHARES S&P MC 400GR ETF 464287606 2023 9029 SH SOLE 0 0 9029 ISHARES TR CORE RUSSELL VAL 464287663 1074 20558 SH SOLE 0 0 20558 ISHARES TR CORE RUSSELL GRW 464287671 1806 25120 SH SOLE 0 0 25120 ISHARES RUSSELL 3000 464287689 1493 8289 SH SOLE 0 0 8289 ISHARES TR U.S. UTILITS ETF 464287697 572 4076 SH SOLE 0 0 4076 ISHARES TR U.S. TECH ETF 464287721 724 2683 SH SOLE 0 0 2683 ISHARES TR US HLTHCARE ETF 464287762 513 2378 SH SOLE 0 0 2378 ISHARES CORE S&P SCP ETF 464287804 1225 17944 SH SOLE 0 0 17944 ISHARES TR DOW JONES US ETF 464287846 1873 12234 SH SOLE 0 0 12234 ISHARES TR JPMORGAN USD EMG 464288281 219 2006 SH SOLE 0 0 2006 ISHARES TR NATIONAL MUN ETF 464288414 798 6919 SH SOLE 0 0 6919 ISHARES IBOXX HI YD ETF 464288513 328 4022 SH SOLE 0 0 4022 ISHARES TR MBS ETF 464288588 387 3493 SH SOLE 0 0 3493 ISHARES TR USD INV GRDE ETF 464288620 440 7280 SH SOLE 0 0 7280 ISHARES TR SH TR CRPORT ETF 464288646 415 7594 SH SOLE 0 0 7594 ISHARES TR 10-20 YR TRS ETF 464288653 522 3116 SH SOLE 0 0 3116 ISHARES US PFD STK IDX 464288687 551 15909 SH SOLE 0 0 15909 ISHARES TR US HOME CONS ETF 464288752 214 4858 SH SOLE 0 0 4858 ISHARES TR US AER DEF ETF 464288760 418 2540 SH SOLE 0 0 2540 ISHARES TR US HLTHCR PR ETF 464288828 310 1605 SH SOLE 0 0 1605 ISHARES TR MODERT ALLOC ETF 464289875 221 5554 SH SOLE 0 0 5554 ISHARES TR EAFE GRWTH ETF 464288885 376 4521 SH SOLE 0 0 4521 ISHARES TR US TREAS BD ETF 46429B267 1154 41229 SH SOLE 0 0 41229 ISHARES TR CORE HIGH DV ETF 46429B663 280 3446 SH SOLE 0 0 3446 ISHARES TR MIN VOL EAFE ETF 46429B689 214 3238 SH SOLE 0 0 3238 ISHARES TR USA MIN VOL ETF 46429B697 3888 64120 SH SOLE 0 0 64120 ISHARES TR 0-5 YR TIPS ETF 46429B747 534 5211 SH SOLE 0 0 5211 ISHARES TR USA MOMENTUM FCT 46432F396 809 6176 SH SOLE 0 0 6176 ISHARES TR CORE MSCI TOTAL 46432F834 222 4068 SH SOLE 0 0 4068 ISHARES TR CORE MSCI EAFE 46432F842 628 10987 SH SOLE 0 0 10987 ISHARES TR CORE 1 5 YR USD 46432F859 594 11532 SH SOLE 0 0 11532 ISHARES TR MRNGSTR INC ETF 46432F875 1537 69244 SH SOLE 0 0 69244 ISHARES INC CORE MSCI EMKT 46434G103 261 5480 SH SOLE 0 0 5480 ISHARES INC ESG MSCI EM ETF 46434G863 252 7850 SH SOLE 0 0 7850 ISHARES TR 0-5YR HI YL CP 46434V407 222 5184 SH SOLE 0 0 5184 ISHARES TR CORE DIV GRWTH 46434V621 1077 28634 SH SOLE 0 0 28634 ISHARES TR HDG MSCI EAFE 46434V803 397 14399 SH SOLE 0 0 14399 ISHARES TR ESG MSCI USA ETF 46435G425 577 8240 SH SOLE 0 0 8240 JANUS DETROIT STR TR HENDERSN CAP ETF 47103U100 7277 158677 SH SOLE 0 0 158677 JANUS DETROIT STR TR HENDERSN SML ETF 47103U209 11408 239391 SH SOLE 0 0 239391 JOHNSON & JOHNSON COM 478160104 1237 8797 SH SOLE 0 0 8797 JP MORGAN CHASE & CO COM 46625H100 491 5221 SH SOLE 0 0 5221 J P MORGAN EXCHANGE TRADED F JPMORGAN DIVER 46641Q407 238 3428 SH SOLE 0 0 3428 KEYCORP COM 493267108 123 10074 SH SOLE 0 0 10074 LILLY ELI & CO COM 532457108 907 5522 SH SOLE 0 0 5522 LOCKWOOD MARTIN CORP COM 539830109 1080 2960 SH SOLE 0 0 2960 LOWES COS INC COM 548661107 345 2553 SH SOLE 0 0 2553 MARATHON OIL CORP COM 565849106 72 11798 SH SOLE 0 0 11798 MARATHON PETE CORP COM 56585A102 216 5783 SH SOLE 0 0 5783 MASTERCARD INCORPORATED CL A 57636Q104 577 1952 SH SOLE 0 0 1952 MCDONALDS CORP COM 580135101 424 2297 SH SOLE 0 0 2297 MERCK & CO INC NEW COM 58933Y105 671 8682 SH SOLE 0 0 8682 MICROSOFT CORP COM 594918104 2647 13008 SH SOLE 0 0 13008 NETFLIX INC COM 64110L106 409 899 SH SOLE 0 0 899 NORFOLK SOUTHERN CORP COM 655844108 223 1272 SH SOLE 0 0 1272 NORTHERN LTS FD TR IV INSPIRE 100ETF 66538H534 203 6652 SH SOLE 0 0 6652 NVIDIA CORP COM 67066G104 1109 2918 SH SOLE 0 0 2918 OLLIES BARGAIN OUTLET HLDGS COM 681116109 381 3906 SH SOLE 0 0 3906 OREILLY AUTOMOTIVE INC NEW COM 67103H107 794 1883 SH SOLE 0 0 1883 ORACLE CORP COM 68389X105 313 5656 SH SOLE 0 0 5656 PACER FDS TR BNCHMRK INFRA 69374H741 465 13088 SH SOLE 0 0 13088 PEPSICO INC COM 713448108 507 3835 SH SOLE 0 0 3835 PFIZER INC COM 717081103 574 17553 SH SOLE 0 0 17553 PIMCO ETF TR ACTIVE BD ETF 72201R775 8477 75966 SH SOLE 0 0 75966 PIMCO ETF TR INTER MUN BD ACT 72201R866 434 7810 SH SOLE 0 0 7810 PROCTER & GAMBLE CO COM 742718109 1252 10475 SH SOLE 0 0 10475 PROSHARES TR SHRT HGH YIELD 74347R131 1238 59221 SH SOLE 0 0 59221 PROSHARES TR SHORT S&P 500 NE 74347B425 659 29451 SH SOLE 0 0 29451 PROSHARES TR RUSS 2000 DIVD 74347B698 384 7920 SH SOLE 0 0 7920 PROSHARES TR SHRT RUSSELL2000 74348A210 1222 33769 SH SOLE 0 0 33769 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 282 5454 SH SOLE 0 0 5454 SCHWAB STRATEGIC TR US TIPS ETF 808524870 312 5194 SH SOLE 0 0 5194 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 3450 27016 SH SOLE 0 0 27016 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 301 13007 SH SOLE 0 0 13007 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 200 2911 SH SOLE 0 0 2911 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 390 3729 SH SOLE 0 0 3729 SHOPIFY INC CL A 82509L107 347 366 SH SOLE 0 0 366 SOUTHERN CO COM 842587107 202 3897 SH SOLE 0 0 3897 SOUTHWEST AIRLS CO COM 844741108 204 5963 SH SOLE 0 0 5963 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 1638 6353 SH SOLE 0 0 6353 SPDR GOLD TRUST GOLD SHS 78463V107 235 1407 SH SOLE 0 0 1407 SPDR INDEX SHS FDS MSCI WRLD STRGIC 78463X418 4816 60933 SH SOLE 0 0 60933 SPDR INDEX SHS FDS DJ GLB RL ES ETF 78463X749 209 5345 SH SOLE 0 0 5345 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 592 17694 SH SOLE 0 0 17694 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 370 13392 SH SOLE 0 0 13392 SPDR S&P 500 ETF TR UNIT SER 1 S&P 78462F103 4504 14608 SH SOLE 0 0 14608 SPDR SER TR SHRT TRSRY ETF 78468R101 9893 322038 SH SOLE 0 0 322038 SPDR SER TR BLOOMBERG BRCLYS 78468R622 275 2720 SH SOLE 0 0 2720 SPDR SER TR SPDR BLOOMBERG 78468R663 243 2650 SH SOLE 0 0 2650 SPDR SER TR NUVN BRCLY MUNI 78468R721 895 17319 SH SOLE 0 0 17319 SPDR SER TR NUVEEN BLMBRG SR 78468R739 226 4530 SH SOLE 0 0 4530 SPDR SERIES TRUST S&P 600 SMCP GRW 78464A201 2584 45509 SH SOLE 0 0 45509 SPDR SER TR NUVEEN BBG BRCLY 78464A284 218 3877 SH SOLE 0 0 3877 SPDR SERIES TRUST BLMBRG BRC CNVRT 78464A359 271 4479 SH SOLE 0 0 4479 SPDR SERIES TRUST PRTFLO S&P500 GW 78464A409 30917 688271 SH SOLE 0 0 688271 SPDR SER TR PORTFOLIO INTRMD 78464A375 7111 194658 SH SOLE 0 0 194658 SPDR SERIES TRUST PRTFLO S&P500 VL 78464A508 1495 51590 SH SOLE 0 0 51590 SPDR SER TR PORTFOLIO AGRGTE 78464A649 7340 237847 SH SOLE 0 0 237847 SPDR SERIES TRUST PORTFOLIO LN TSR 78464A664 20769 442746 SH SOLE 0 0 442746 SPDR SERIES TRUST S&P DIVID ETF 78464A763 570 6250 SH SOLE 0 0 6250 SPDR SERIES TRUST PORTFOLIO TL STK 78464A805 1316 34844 SH SOLE 0 0 34844 SPDR SERIES TRUST S&P 400 MDCP GRW 78464A821 3910 72693 SH SOLE 0 0 72693 SPDR SER TR PORTFOLIO S&P400 78464A847 1379 44119 SH SOLE 0 0 44119 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 14346 395762 SH SOLE 0 0 395762 SPDR SER TR PORTFOLIO S&P600 78468R853 315 11851 SH SOLE 0 0 11851 STARBUCKS CORP COM 855244109 460 6244 SH SOLE 0 0 6244 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 231 4660 SH SOLE 0 0 4660 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 207 3642 SH SOLE 0 0 3642 TARGET CORP COM 87612E106 256 2137 SH SOLE 0 0 2137 TESLA INC COM 88160R101 271 251 SH SOLE 0 0 251 TEXAS INSTRS INC COM 882508104 386 3038 SH SOLE 0 0 3038 SCOTTS MIRACLE GRO CO CL A 810186106 204 1518 SH SOLE 0 0 1518 3M CO COM 88579Y101 225 1439 SH SOLE 0 0 1439 TIMOTHY PLAN HIG DV STK ETF 887432326 828 37832 SH SOLE 0 0 37832 TIMOTHY PLAN US LRG CAP COR 887432359 492 19833 SH SOLE 0 0 19833 TITAN INTL INC ILL COM 88830M102 30 20371 SH SOLE 0 0 20371 UNITED STATES STL CORP NEW COM 912909108 86 11843 SH SOLE 0 0 11843 VALERO ENERGY CORP COM 91913Y100 227 3867 SH SOLE 0 0 3867 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 3228 27544 SH SOLE 0 0 27544 VANGUARD STAR FD VG TL INTL STK F 921909768 606 12321 SH SOLE 0 0 12321 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 769 10504 SH SOLE 0 0 10504 VANGUARD BD INDEX FD INC LONG TERM BOND 921937793 2418 21659 SH SOLE 0 0 21659 VANGUARD BD INDEX FD INC INTERMED TERM 921937819 2268 24336 SH SOLE 0 0 24336 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 4330 52094 SH SOLE 0 0 52094 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 2477 28040 SH SOLE 0 0 28040 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 5393 139032 SH SOLE 0 0 139032 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 540 6851 SH SOLE 0 0 6851 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 1739 43908 SH SOLE 0 0 43908 VANGUARD MUN BD FD INC TAX EXEMPT BD 922907746 264 4881 SH SOLE 0 0 4881 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 1869 6596 SH SOLE 0 0 6596 VANGUARD INDEX FDS REIT ETF 922908553 682 8690 SH SOLE 0 0 8690 VANGUARD INDEX FDS SM CP VAL ETF 922908611 254 2371 SH SOLE 0 0 2371 VANGUARD INDEX FDS MID CAP ETF 922908629 330 2012 SH SOLE 0 0 2012 VANGUARD INDEX FDS LARGE CAP ETF 922908637 707 4947 SH SOLE 0 0 4947 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 487 4116 SH SOLE 0 0 4116 VANGUARD INDEX FDS GROWTH ETF 922908736 5439 26915 SH SOLE 0 0 26915 VANGUARD INDEX FDS VALUE ETF 922908744 4116 41332 SH SOLE 0 0 41332 VANGUARD INDEX FDS SMALL CP ETF 922908751 1756 12052 SH SOLE 0 0 12052 VANGUARD INDEX FDS TOTAL STK MKT 922908769 2294 14657 SH SOLE 0 0 14657 VANECK VECTORS ETF TR MTG REIT INCOME 92189F452 675 50117 SH SOLE 0 0 50117 VANGUARD CHARLOTTE DDS INTL BD IDX ETF 92203J407 4607 79797 SH SOLE 0 0 79797 VANGUARD WORLD FDS INF TECH ETF 92204A702 1064 3817 SH SOLE 0 0 3817 VANGUARD SCOTTSDALE FDS MORTG-BACK SEC 92206C771 2294 42191 SH SOLE 0 0 42191 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 293 3076 SH SOLE 0 0 3076 VERIZON COM 92343V104 1158 21003 SH SOLE 0 0 21003 VICTORY PORTFOLIOS II CEMP US EQ INCOM 92647N824 358 7685 SH SOLE 0 0 7685 VISA INC COM CL A 92826C839 1525 7897 SH SOLE 0 0 7897 XCEL ENERGY INC COM 98389B100 258 4130 SH SOLE 0 0 4130 WAL-MART STORES INC COM 931142103 1140 9519 SH SOLE 0 0 9519 WASTE MGMT INC DEL COM 94106L109 334 3155 SH SOLE 0 0 3155 WEC ENERGY GROUP INC COM 92939U106 1005 11471 SH SOLE 0 0 11471 WISDOMTREE TR US MIDCAP DIVID 97717W505 375 13217 SH SOLE 0 0 13217 WISDOMTREE TR US QTLY DIV GRT 97717X669 1025 22528 SH SOLE 0 0 22528 WISDOMTREE TR US LARGECAP DIVD 97717W307 2095 22561 SH SOLE 0 0 22561 WISDOMTREE TR FLOATNG RAT TREA 97717X628 1412 56195 SH SOLE 0 0 56195 WISDOMTREE TR EUROPE SMCP DV 97717W869 204 4129 SH SOLE 0 0 4129 WISDOMTREE TR US HGH YLD CORP 97717X172 2651 54453 SH SOLE 0 0 54453 WISDOMTREE TR EM EX ST-OWNED 97717X578 3571 119383 SH SOLE 0 0 119383 WORLD GOLD TR SPDR GLD MINIS 98149E204 183 10298 SH SOLE 0 0 10298 WP CAREY INC COM 92936U109 202 2988 SH SOLE 0 0 2988