0001553350-16-001636.txt : 20160224 0001553350-16-001636.hdr.sgml : 20160224 20160224170705 ACCESSION NUMBER: 0001553350-16-001636 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160128 FILED AS OF DATE: 20160224 DATE AS OF CHANGE: 20160224 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: SOCIAL REALITY, Inc. CENTRAL INDEX KEY: 0001538217 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311] IRS NUMBER: 452925231 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 456 SEATON STREET CITY: LOS ANGELES STATE: CA ZIP: 90013 BUSINESS PHONE: 323-283-8505 MAIL ADDRESS: STREET 1: 456 SEATON STREET CITY: LOS ANGELES STATE: CA ZIP: 90013 FORMER COMPANY: FORMER CONFORMED NAME: SOCIAL REALITY DATE OF NAME CHANGE: 20111227 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Sumichrast Martin A. CENTRAL INDEX KEY: 0001427722 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-54996 FILM NUMBER: 161452845 MAIL ADDRESS: STREET 1: 11125 COLONIAL COUNTRY LANE CITY: CHARLOTTE STATE: NC ZIP: 28277 4 1 sumichrast4.xml OWNERSHIP DOCUMENT X0306 4 2016-01-28 0 0001538217 SOCIAL REALITY, Inc. SCRI 0001427722 Sumichrast Martin A. C/O 4521 SHARON ROAD SUITE 450 CHARLOTTE NC 28211 1 0 1 0 Class A common stock 2016-01-28 4 P 0 58750 1.00 A 3868750 I See footnote Class A common stock 2016-01-28 4 P 0 58750 1.00 A 3927500 I See footnote Class A common stock 2016-02-23 4 A 0 8929 A 3936429 D Represents shares purchased by Siskey Capital, LLC. The Reporting Person in his position at Siskey Capital, LLC has shared right to direct the vote and disposition of securities owned by Siskey Capital, LLC. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein. Represents shares purchased by Siskey Capital Opportunity Fund II, LLC. SCAP Management Group, LLC, a North Carolina limited liability company, is the managing member of Siskey Capital Opportunity Fund II, LLC. The Reporting Person in his position at SCAP Management Group, LLC has shared right to direct the vote and disposition of securities owned by Siskey Capital Opportunity Fund II, LLC. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein. Represents shares of Social Reality, Inc.'s Class A common stock acquired by the Reporting Person pursuant to a restricted stock award by Social Reality, Inc. valued at $12,500. /s/ Martin A. Sumichrast 2016-02-24