-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, AAS0frsnPSOQ6HHhZskFlEO6/LdirmAb+zAqelJjwpJj0GHFWFbGM29+mLyL2vgw 7MgjjPedPpe/wsDhsFY0LA== 0001172661-10-000425.txt : 20100805 0001172661-10-000425.hdr.sgml : 20100805 20100805143332 ACCESSION NUMBER: 0001172661-10-000425 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20100630 FILED AS OF DATE: 20100805 DATE AS OF CHANGE: 20100805 EFFECTIVENESS DATE: 20100805 FILER: COMPANY DATA: COMPANY CONFORMED NAME: DAL Investment CO CENTRAL INDEX KEY: 0001427261 IRS NUMBER: 943271777 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-12906 FILM NUMBER: 10993922 BUSINESS ADDRESS: STREET 1: 235 MONTGOMERY STREET STREET 2: SUITE 1049 CITY: SAN FRANCISCO STATE: CA ZIP: 94104-3008 BUSINESS PHONE: 415-986-7979 MAIL ADDRESS: STREET 1: 235 MONTGOMERY STREET STREET 2: SUITE 1049 CITY: SAN FRANCISCO STATE: CA ZIP: 94104-3008 13F-HR 1 dal2q10.txt FORM 13F HOLDINGS REPORT UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: June 30, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: DAL Investment Company Address: 235 Montgomery Street, Suite 1049 San Francisco, CA 94104-3008 13F File Number: 28-12906 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Sean McKeon Title: Portfolio Manager/Principal Phone: (415) 986-7979 Signature, Place, and Date of Signing: /s/ Sean McKeon San Francisco, CA August 05, 2010 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form13F Information Table Entry Total: 55 Form13F Information Table Value Total: $393,684 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE - ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579Y101 474 6000 SH Sole 6000 0 0 ABBOTT LABS COM 002824100 281 6000 SH Sole 6000 0 0 AVON PRODS INC COM 054303102 610 23000 SH Sole 23000 0 0 CATERPILLAR INC DEL COM 149123101 961 16000 SH Sole 16000 0 0 CHEVRON CORP NEW COM 166764100 1357 20000 SH Sole 20000 0 0 CHUBB CORP COM 171232101 200 4000 SH Sole 4000 0 0 CLAYMORE EXCHANGE TRADED FD SABRIENT INSID 18383M209 383 15100 SH Sole 15100 0 0 CLAYMORE EXCHANGE TRADED FD ZACKS YLD HOG 18383M506 6329 366875 SH Sole 366875 0 0 COLGATE PALMOLIVE CO COM 194162103 551 7000 SH Sole 7000 0 0 COSTCO WHSL CORP NEW COM 22160K105 658 12000 SH Sole 12000 0 0 FIRST SOLAR INC COM 336433107 455 4000 SH Sole 4000 0 0 GENERAL ELECTRIC CO COM 369604103 1756 121800 SH Sole 121800 0 0 HOME DEPOT INC COM 437076102 842 30000 SH Sole 30000 0 0 ISHARES TR SMLL VAL INDX 464288703 1521 22970 SH Sole 22970 0 0 ISHARES TR BARCLYS 3-7 YR 464288661 20593 178561 SH Sole 178561 0 0 ISHARES TR RSSL MCRCP IDX 464288869 19881 507945 SH Sole 507945 0 0 ISHARES TR INDEX S&P MIDCP VALU 464287705 31973 498723 SH Sole 498723 0 0 ISHARES TR INDEX BARCLYS 1-3 YR 464287457 19845 235908 SH Sole 235908 0 0 ISHARES TR INDEX DJ SEL DIV INX 464287168 1188 28000 SH PUT Sole 28000 0 0 ISHARES TR INDEX MSCI EMERG MKT 464287234 1567 42000 SH PUT Sole 42000 0 0 ISHARES TR INDEX RUSL 2000 VALU 464287630 17585 308300 SH Sole 308300 0 0 ISHARES TR INDEX RUSSELL 2000 464287655 4776 78150 SH Sole 78150 0 0 ISHARES TR INDEX RUSSELL 2000 464287655 1222 20000 SH CALL Sole 20000 0 0 ISHARES TR INDEX RUSSELL 2000 464287655 1345 22000 SH PUT Sole 22000 0 0 ISHARES TR INDEX RUSSELL MCP VL 464287473 54260 1489011 SH Sole 1489011 0 0 ISHARES TR INDEX RUSSELL MCP VL 464287473 1203 33000 SH PUT Sole 33000 0 0 ISHARES TR INDEX RUSSELL MIDCAP 464287499 1472 18300 SH Sole 18300 0 0 ISHARES TR INDEX S&P MC 400 GRW 464287606 738 9600 SH Sole 9600 0 0 ISHARES TR INDEX S&P SMLCAP 600 464287804 1394 25750 SH Sole 25750 0 0 ISHARES TR INDEX S&P SMLCP VALU 464287879 2171 37950 SH Sole 37950 0 0 ISHARES TR INDEX S&P MIDCAP 400 464287507 2091 29400 SH Sole 29400 0 0 JOHNSON & JOHNSON COM 478160104 423 7156 SH Sole 7156 0 0 MARKET VECTORS ETF TR GOLD MINER ETF 57060U100 572 11000 SH PUT Sole 11000 0 0 MICROSOFT CORP COM 594918104 299 13000 SH Sole 13000 0 0 PEPSICO INC COM 713448108 488 8000 SH Sole 8000 0 0 POTASH CORP SASK INC COM 73755L107 345 4000 SH Sole 4000 0 0 POWERSHARES ETF TRUST FTSE RAFI 1000 73935X583 6109 134244 SH Sole 134244 0 0 POWERSHARES QQQ TRUST UNIT SER 1 73935A104 1352 31650 SH Sole 31650 0 0 POWERSHARES QQQ TRUST UNIT SER 1 73935A104 726 17000 SH PUT Sole 17000 0 0 RYDEX ETF TRUST S&PMC400 PURGR 78355W601 21062 370606 SH Sole 370606 0 0 RYDEX ETF TRUST S&P 500 EQ TRD 78355W106 43267 1144632 SH Sole 1144632 0 0 SCHLUMBERGER LTD COM 806857108 255 4600 SH Sole 4600 0 0 SPDR GOLD TRUST GOLD SHS 78463V107 669 5500 SH CALL Sole 5500 0 0 SPDR GOLD TRUST GOLD SHS 78463V107 669 5500 SH PUT Sole 5500 0 0 SPDR GOLD TRUST GOLD SHS 78463V107 3517 28900 SH Sole 28900 0 0 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 57060 441779 SH Sole 441779 0 0 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 3152 24400 SH CALL Sole 24400 0 0 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 1421 11000 SH PUT Sole 11000 0 0 SPDR SERIES TRUST BRCLYS YLD ETF 78464A417 11635 307573 SH Sole 307573 0 0 TARGET CORP COM 87612E106 787 16000 SH Sole 16000 0 0 TOTAL S A SPONSORED ADR 89151E109 268 6000 SH Sole 6000 0 0 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 11334 139271 SH Sole 139271 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 26668 494764 SH Sole 494764 0 0 VANGUARD INDEX FDS SMALL CP ETF 922908751 1540 27200 SH Sole 27200 0 0 WELLS FARGO & CO NEW COM 949746101 384 15000 SH Sole 15000 0 0
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