Consolidating Financial Information (Details 1) (USD $) In Millions, unless otherwise specified	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012		Sep. 30, 2011
Condensed Consolidating Statements of Income
Net sales (including excise taxes of $498)	$ 1,661	$ 1,622	$ 4,919		$ 4,849
Cost of sales	1,059	1,059	3,181		3,144
Gross profit	602	563	1,738		1,705
Selling, general and administrative	122	108	382		342
Operating income	480	455	1,356		1,363
Investment income	1		3		2
Interest expense	(38)	(34)	(114)		(90)
Income before income taxes	443	421	1,245		1,275
Income taxes	160	154	455		469
Net income	283	267	790		806
Parent [Member]
Condensed Consolidating Statements of Income
Selling, general and administrative			1
Operating income			(1)
Interest expense			(1)
Income before income taxes			(2)
Income taxes			(1)
Equity in earnings of subsidiaries	283	267	791		806
Net income	283	267	790		806
Issuer [Member]
Condensed Consolidating Statements of Income
Net sales (including excise taxes of $498)	1,647	1,622	4,897		4,849
Cost of sales	1,049	1,059	3,165		3,144
Gross profit	598	563	1,732		1,705
Selling, general and administrative	379	368	1,157		1,113
Operating income	219	195	575		592
Investment income	1		2		2
Interest expense	(37)	(34)	(112)		(90)
Income before income taxes	183	161	465		504
Income taxes	67	62	174		195
Equity in earnings of subsidiaries	171	168	505		497
Net income	287	267	796		806
All Other Subsidiaries [Member]
Condensed Consolidating Statements of Income
Net sales (including excise taxes of $498)	14		22
Cost of sales	10		16
Gross profit	4		6
Selling, general and administrative	(257)	(260)	(776)		(771)
Operating income	261	260	782	[1]	771
Investment income			1
Interest expense	(1)		(1)
Income before income taxes	260	260	782		771
Income taxes	93	92	282		274
Net income	167	168	500		497
Total Consolidating Adjustments [Member]
Condensed Consolidating Statements of Income
Equity in earnings of subsidiaries	(454)	(435)	(1,296)		(1,303)
Net income	$ (454)	$ (435)	$ (1,296)		$ (1,303)

[1] Includes intercompany royalties between Issuer and other subsidiaries of a corresponding amount.