Tax Adjustments Details Number of options outstanding at the end of the period. Assumptions for stock options stock options granted to a director of the Company stock options granted to a director of the Company Advances from related party pursuant to agreement Advances from related party pursuant to agreement Reclassificaton of transfer and filing fees to general and admnstratve expenses Reclassificaton of transfer and filing fees to general and admnstratve expenses COMPONENTS OF INCOME TAX CASH AND CASH EQUIVALENTS NON-CASH INVESTING AND FINANCING ACTIVITIES: Proceeds from related parties NET CASH USED IN OPERATING ACTIVITIES Accounts payable and accrued liabilities {1} Accounts payable and accrued liabilities Common stock; 750,000,000 shares authorized at $0.001 par value; 84,016,334 and 82,250,000 issued and outstanding at September 30, 2012 and 2011, respectively Document and Entity Information Unrecognized stock option compensation expense Unrecognized stock option compensation expense Expected resulting value per share Expected resulting value per share Issued share capital before 10 for 1 forward stock split Issued share capital before 10 for 1 forward stock split OTHER INTANGIBLE ASSETS DEVELOPMENT STAGE COMPANY Disclosure of accounting policy of development stage company. SUBSEQUENT EVENTS INTANGIBLE ASSET Proceeds from issuance of common stock Shares issued for cash - January 27, 2012 at $0.75 per share Number of new stock issued during the period. CommonStockShares,Issued Common Stock, par value Current Liabilities Net operating loss (NOL) carry forward Expiration in 2032 The sum of domestic, foreign and state and local operating loss carryforwards, before tax effects, available to reduce future taxable income under enacted tax laws. Granted. Number of options granted during the period. Stockholders Equities Details Of Stock Split Advances from related party Net loss for the year ended September 30, 2012 The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. OPERATING EXPENSES Total liabilities and stockholders' equity (deficit) Total Liabilities Cash Document Fiscal Year Focus Net operating loss (NOL) carry forward Expiration in 2031 The sum of domestic, foreign and state and local operating loss carryforwards, before tax effects, available to reduce future taxable income under enacted tax laws. Authorized Share Capital After 10 For 1 Forward Stock Split Authorized share capital after 10 for 1 forward stock split INTANGIBLE ASSET (Tables) INCOME TAXES. Amortization Net loss Total Equity General and administrative Total current liabilities Statement [Table] Entity Well-known Seasoned Issuer Document Type Unpaid payroll taxes Unpaid payroll taxes Book loss for the year Book loss for the year Expired or canceled Number of options Expired or canceled during the period. Fair value of asset on the transaction date Fair value of asset on the transaction date. Number of common stock issued The total number of common stock issued Balances With Related Party As Per Agreement With PFN Holdings Balances With Related Party As Per Agreement With PFN Holdings Shares issued for cash - July 13, 2012 at $0.75 per share Number of new stock issued during the period. Shares issued for cash - July 31, 2007 at $0.02 per share Number of new stock issued during the period. Shares issued for cash - June 5,2007 at $0.001 per share Changes of stock holders euqity PROVISION FOR INCOME TAX OTHER (INCOME) EXPENSE STOCKHOLDERS' EQUITY (DEFICIT) Loans from related parties Document Period End Date Deferred tax asset {1} Deferred tax asset Exercisable. Number of options Exercisable during the period. Outstanding at beginning of period Outstanding at beginning of period Number of options outstanding at the begining of the period. Recognized stock option compensation expense Recognized stock option compensation expense Fair value of asset purchased in exchange for the issue of post split shares. Fair value of asset purchased in exchange for the issue of post split shares. Proceeds from number of common stocks issued The total proceeds from number of common stocks issued Parvalue of shares Parvalue of shares. Authorized Share Capital Before 10 For 1 Forward Stock Split Authorized share capital before 10 for 1 forward stock split Capitalized website costs during the year Capitalized website costs during the year RECENT ACCOUNTING PRONOUNCEMENTS Disclosure of accounting policy for recent accounting pronouncements. USE OF ESTIMATES Expected forfeiture rate Expected forfeiture rate Post Split shares issued pursuant to asset purchase agreement Post Split shares issued pursuant to asset purchase agreement Total Intangible Assets Total Intangible Assets Sum of the carrying amounts of all intangible assets, excluding goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges. Accumulated Amortization STOCK OPTION ACTIVITY {1} STOCK OPTION ACTIVITY INTANGIBLE ASSET {1} INTANGIBLE ASSET FINANCING ACTIVITIES Shares issued for consulting services - July 1, 2012 at $0.75 per share Number of new stock issued during the period. Net (loss) for the year ended September 31, 2011 The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. NET LOSS BEFORE INCOME TAXES Amortization of ntangible assets Prepaid expenses Statement [Line Items] Tax loss for the year Tax loss for the year Adjustments: Book loss for the year Exercisable Number of options Exercisable during the period. Shares Expected total resulting value Expected total resulting value Strike price of options Strike price of options Issue of shares under stock option plan Issue of shares under stock option plan Outstanding share capital after 10 for 1 forward stock split Outstanding share capital after 10 for 1 forward stock split Capitalized website Development costs Capitalized website Development costs Capitalized website Development costs Capitalized website Development costs Advertising expenses for the year Advertising expenses for the year COMPONENTS OF INCOME TAX {1} COMPONENTS OF INCOME TAX WEBSITE DEVELOPMENT COSTS Disclosure of accounting policy for website development costs. Cash paid for interest NET (DECREASE) IN CASH AND CASH EQUIVALENTS Net (loss) for the year ended September 31, 2009 The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Income tax expense The sum of the current income tax expense or benefit and the deferred income tax expense or benefit pertaining to continuing operations Exercised Number of options Exercised during the period. Reclassificaton of travel and entertainment to general and admnstratve expenses Reclassificaton of travel and entertainment to general and admnstratve expenses DEFERRED TAX ASSETS AND LIABILITIES {1} DEFERRED TAX ASSETS AND LIABILITIES ADVERTISING COSTS STOCK-BASED COMPENSATION PER SHARE DATA STOCKHOLDERS EQUITY {1} STOCKHOLDERS EQUITY Cash paid for taxes Capitalization of website development costs The total cost of capitalization of website development costs. Shares issued for cash - April 30, 2012 at $0.75 per share Number of new stock issued during the period. TOTAL OTHER EXPENSE REVENUE Total Assets Entity Public Float Entity Current Reporting Status Entity Common Stock, Shares Outstanding Deferred tax asset Outstanding at end of period Outstanding at end of period Number of options outstanding at the end of the period. Expected stock price volatility Expected stock price volatility Stock Option Plan Stockholders Equities Information Relating to Asset Purchase Agreement website amortization is included in depreciation and amortization website amortization is included in depreciation and amortization ORGANIZATION AND DESCRIPTION OF BUSINESS {1} ORGANIZATION AND DESCRIPTION OF BUSINESS NET CASH PROVIDED BY FINANCING ACTIVITIES Change in operating assets and liabilities: Stock options issued for services - September 17, 2012 Net (loss) for the year ended September 31, 2008 The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Legal and professional Deficit accumulated during development stage Additional paid-in capital Intangible assets (net of $5,503 of accumulated amortization) Entity Registrant Name Outstanding at end of period. Outstanding at end of period. Number of options outstanding at the end of the period. Accumulated Losses from inception to Period end The total of accumulated losses from inception to period end. BASIS OF PRESENTATION CASH AND CASH EQUIVALENTS-BEGINNING OF PERIOD CASH AND CASH EQUIVALENTS-BEGINNING OF PERIOD CASH AND CASH EQUIVALENTS -END OF PERIOD NET CASH USED IN INVESTING ACTIVITIES Stock-based compensation Shares issued for consulting services - April 15, 2012 at $0.75 per share Number of new stock issued during the period. Shares issued for asset purchase agreement - January 27, 2012 at $.097 per share Number of new stock issued during the period. Net (loss) for the year ended September 31, 2010 The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Balance Balance Balance NET LOSS FOR THE PERIOD CommonStockShares,Authorized Current assets Liabilities extinguished recorded as additional paid in capital Liabilities extinguished recorded as additional paid in capital. SUBSEQUENT EVENTS {1} SUBSEQUENT EVENTS Shares issued for consulting services - April 25, 2012 at $0.75 per share Number of new stock issued during the period. Accumulated Defecit During the Development Stage Additional Paid-in Capital Common Stock Issued Total stockholders' equity (deficit) Entity Voluntary Filers Estimated effective tax rate Estimated effective tax rate Meals and entertainment Meals and entertainment Assumed liabilities of PFN Holdings Assumed liabilities of PFN Holdings. Related party advances forgiven by the majority share holde Related party advances forgiven by the majority share holder. DEFERRED TAX ASSETS AND LIABILITIES STOCK OPTION ACTIVITY INCOME TAXES {1} INCOME TAXES RELATED PARTY TRANSACTIONS SIGNIFICANT ACCOUNTING POLICIES {1} SIGNIFICANT ACCOUNTING POLICIES Proceeds from cash subscriptions payable Proceeds from cash subscriptions payable Net (loss) for period from inception on May 9, 2007 to September 31, 2007 The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Depreciation and amortization LIABILITIES Amendment Flag Deferred tax Assets Details Stock based compensation Stock based compensation Stockholders Equities Common Stock Issued Information REVENUE RECOGNITION RELATED PARTY TRANSACTIONS {1} RELATED PARTY TRANSACTIONS ORGANIZATION AND DESCRIPTION OF BUSINESS INVESTING ACTIVITIES Prepaid expenses {1} Prepaid expenses Shares issued for cash - February 9, 2012 at $0.75 per share Number of new stock issued during the period. Common Stock Amount Bank charges and interest The total of bank charges and interest. Consulting fees The total of consulting fees incurred during the current reporting period. Total current assets ASSETS Current Fiscal Year End Date Entity Central Index Key Valuation allowance Exercised. Number of options Exercised during the period. Status of the options Risk free interest rate Risk free interest rate Expiry period for stock options in years Expiry period for stock options in years Value of liabilities assumed reduced Value of liabilities assumed reduced. Pershare value of common stock issued The Pershare value of common stock issued. Outstanding share capital before 10 for 1 forward stock split. Outstanding share capital before 10 for 1 forward stock split. Net Carrying Amount Gross Carrying Amount Signficant polcies costs and iinformation Net cash used in operations from inception to period end The total of Net cash used in operations from inception to period end. SUMMARY OF TAX CREDIT CARRY FORWARDS {1} SUMMARY OF TAX CREDIT CARRY FORWARDS GOING CONCERN Statement, Equity Components [Axis] WEIGHTED AVERAGE NUMBER OF COMMON SHARES (BASIC AND DILUTED) The average number of shares or units issued and outstanding that are used in calculating basic and diluted EPS. NET LOSS FROM OPERATIONS Payroll expenses Accounts payable and accrued liabilities Net operating loss (NOL) carry forward Expiration Prior to 2031 The sum of domestic, foreign and state and local operating loss carryforwards, before tax effects, available to reduce future taxable income under enacted tax laws. Operating loss carry forward Expiration Net deferred tax asset Expired or canceled. Number of options Expired or canceled during the period. Granted Number of options granted during the period. Weighted Average Exercise Price Expected life of options Expected life of options Intangible Asset Detailed Information Organization And Description Of Business Going Concern Information SUMMARY OF TAX CREDIT CARRY FORWARDS FAIR VALUE OF FINANCIAL INSTRUMENTS RECLASSIFICATIONS Disclosure of accounting policy for reclassifications. SIGNIFICANT ACCOUNTING POLICIES (Policies) INCOME TAXES STOCKHOLDERS EQUITY OPERATING ACTIVITIES Shares issued for conversion of debt - January 27, 2012 at $0.75 per share TOTAL OPERATING EXPENSES CommonStockShares,Outstanding Document Fiscal Period Focus Entity Filer Category Post Split Common stock cancelled held by the majority share holder Post Split Common stock cancelled held by the majority share holder. Issued share capital after 10 for 1 forward stock split Issued share capital after 10 for 1 forward stock split Weighted-Average Remaining Life in years SIGNIFICANT ACCOUNTING POLICIES Liabilities assumed in asset acquisition Liabilities assumed in asset acquisition Common stock issued in asset acquisition Common stock issued in asset acquisition SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION: Adjustments to reconcile net loss from operations: BASIC AND DILUTED (LOSS) PER COMMON SHARE Balance sheet parentheticals abstract