S-1/A 1 a2204804zs-1a.htm S-1/A

As filed with the Securities and Exchange Commission on November 7, 2011

Registration No. 333-174830

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549



Amendment No. 5
to
FORM S-1
REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

MATTRESS FIRM HOLDING CORP.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)
  5712
(Primary standard industrial
classification code number)
  20-8185960
(I.R.S. employer
identification number)

5815 Gulf Freeway
Houston, Texas 77023
(713) 923-1090

(Address, including zip code, and telephone number, including area code, of registrant's principal executive offices)



R. Stephen Stagner
President and
Chief Executive Officer
Mattress Firm Holding Corp.
5815 Gulf Freeway
Houston, Texas 77023
(713) 923-1090

(Name, address, including zip code, and telephone number, including area code, of agent for service)



Copies to:



Andrew J. Terry
Ropes & Gray LLP
111 South Wacker Drive, 46th Floor
Chicago, Illinois 60606
Telephone: (312) 845-1200
Facsimile: (312) 845-5500

 

Gene G. Lewis
Charles L. Strauss
Fulbright & Jaworski L.L.P.
Fulbright Tower
1301 McKinney, Suite 5100
Houston, Texas 77010
Telephone: (713) 651-5151
Facsimile: (713) 651-5246

Approximate date of commencement of proposed sale to the public:
As soon as practicable after this registration statement becomes effective.

          If any of the securities being registered on this form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box.    o

          If this form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    o

          If this form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    o

          If this form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering.    o

          Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one).

Large accelerated filer o   Accelerated filer o   Non-accelerated filer ý
(Do not check if a
smaller reporting company)
  Smaller reporting company o

CALCULATION OF REGISTRATION FEE

               
 
Title of Each Class of
Securities to be Registered

  Amount to be
Registered(1)

  Proposed Maximum
Offering Price
Per Share

  Proposed Maximum
Aggregate Offering
Price(2)

  Amount of
Registration Fee(3)

 

Common Stock, $0.01 par value per share

  6,388,888   $19.00   $121,388,872   $14,084

 

(1)
Includes 833,333 shares of common stock issuable upon exercise of an option to purchase additional shares granted to the underwriters.

(2)
Estimated solely for the purpose of calculating the registration fee in accordance with Rule 457(a) of the Securities Act of 1933, as amended, based upon an estimate of the maximum aggregate offering price.

(3)
$13,352 was previously paid on June 9, 2011.

          The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the registration statement shall become effective on such date as the Commission acting pursuant to said Section 8(a), may determine.


Table of Contents

The information in this preliminary prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This preliminary prospectus is not an offer to sell these securities and it is not soliciting offers to buy these securities in any jurisdiction where the offer or sale is not permitted.

Subject to Completion, dated November 7, 2011

PROSPECTUS


5,555,555 Shares

LOGO

Common Stock


This is the initial public offering of shares of common stock of Mattress Firm Holding Corp. We are selling 5,555,555 shares of common stock. We anticipate the initial public offering price will be between $17.00 and $19.00 per share. Prior to this offering, there was no public market for our common stock. The market price of the shares after this offering may be higher or lower than the offering price.

We intend to list our common stock on the NASDAQ Global Market, subject to notice of official issuance, under the symbol "MFRM."

Investing in our common stock involves risks. See "Risk Factors" beginning on page 22 to read about factors you should consider before buying shares of our common stock.

 
  Per share   Total  

Public offering price

  $           $          

Underwriting discounts and commissions

  $           $          

Proceeds, before expenses, to us

  $           $          

We have granted the underwriters a 30-day option to purchase up to an additional 833,333 shares of common stock from us on the same terms and conditions as set forth above if the underwriters sell more than 5,555,555 shares of common stock in this offering. See the section of this prospectus entitled "Underwriting."

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is accurate or complete. Any representation to the contrary is a criminal offense.

The underwriters expect to deliver the shares of common stock to investors on or about                           , 2011.


Barclays Capital   UBS Investment Bank   William Blair & Company

 



KeyBanc Capital Markets   SunTrust Robinson Humphrey

Prospectus dated                           , 2011


GRAPHIC


Table of Contents

TABLE OF CONTENTS

 
  Page  

PROSPECTUS SUMMARY

    1  

RISK FACTORS

   
22
 

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

   
39
 

USE OF PROCEEDS

   
41
 

DIVIDEND POLICY

   
42
 

CAPITALIZATION

   
43
 

DILUTION

   
44
 

UNAUDITED PRO FORMA CONSOLIDATED FINANCIAL STATEMENTS

   
45
 

SELECTED CONSOLIDATED FINANCIAL AND OPERATING DATA

   
52
 

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

   
56
 

BUSINESS

   
90
 

MANAGEMENT

   
102
 

RELATED PARTY TRANSACTIONS

   
130
 

DESCRIPTION OF CERTAIN INDEBTEDNESS

   
134
 

PRINCIPAL STOCKHOLDERS

   
140
 

DESCRIPTION OF CAPITAL STOCK

   
142
 

SHARES ELIGIBLE FOR FUTURE SALE

   
147
 

CERTAIN U.S. FEDERAL INCOME AND ESTATE TAX CONSIDERATIONS FOR NON-U.S. HOLDERS OF SHARES OF OUR COMMON STOCK

   
149
 

UNDERWRITING

   
154
 

LEGAL MATTERS

   
161
 

EXPERTS

   
161
 

WHERE YOU CAN FIND MORE INFORMATION

   
161
 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

   
F-1
 



        We have not authorized anyone to provide any information or to make any representations other than those contained in this prospectus or in any free writing prospectuses we have prepared. We take no responsibility for, and can provide no assurance as to the reliability of, any other information that others may give you. This prospectus is an offer to sell only the shares offered hereby, but only under circumstances and in jurisdictions where it is lawful to do so. The information contained in this prospectus is accurate only as of its date.



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NOTE REGARDING TRADEMARKS AND SERVICE MARKS

        We own or have rights to use the trademarks, service marks and trade names that we use in conjunction with the operation of our business. Some of the more important trademarks that we own or have rights to use that appear in this prospectus include "Mattress Firm®," "Comfort By Color®," "Mattress Firm Red Carpet Delivery Service®," "Hampton & Rhodes®," "YuMeTM," "Mattress Firm SuperCenter®," "Happiness GuaranteeTM," "Replace Every 8®," "Save Money. Sleep HappyTM," and "All the best brands...All the best prices!®." Trademarks, trade names or service marks of other companies appearing in this prospectus are, to our knowledge, the property of their respective owners.


NOTE REGARDING MARKET AND INDUSTRY DATA

        Industry and market data included in this prospectus were obtained from our own internal data, data from industry trade publications and groups (primarily Furniture Today and the International Sleep Products Association, or "ISPA"), consumer research and marketing studies and, in some cases, are management estimates based on industry and other knowledge and experience in the markets in which we operate. Our estimates have been based on information obtained from our suppliers, customers, trade and business organizations and other contacts in the markets in which we operate. We believe these estimates and the third party information mentioned above to be accurate as of the date of this prospectus.

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PROSPECTUS SUMMARY

        This summary highlights information contained elsewhere in this prospectus. This summary does not contain all of the information that you should consider before investing in our common stock. You should read the entire prospectus, including the more detailed information and the financial statements appearing elsewhere in this prospectus. Unless the context otherwise requires, the terms "Mattress Firm," "our company," "the Company," "we," "us," "our" and the like refer to Mattress Firm Holding Corp. and its consolidated subsidiaries. Unless otherwise indicated, (i) the term "our stores" refers to our company-operated stores and our franchised stores; (ii) when used in relation to our company, the terms "market" and "markets" refer to the metropolitan statistical area or an aggregation of the metropolitan statistical areas in which we or our franchisees operate; (iii) all references to our common stock contained in this prospectus give effect to a 227,058-for-one stock split effected on November 3, 2011 and (iv) the information provided in this prospectus assumes that the underwriters' over-allotment option is not exercised.

        In this prospectus, we refer to earnings before interest, taxes, depreciation and amortization and other adjustments (such as goodwill impairment charges, loss on store closings and acquisition expenses), or "Adjusted EBITDA." Adjusted EBITDA is not a performance measure under accounting principles generally accepted in the United States, or "U.S. GAAP." See "—Summary Historical and Unaudited Pro Forma Consolidated Financial and Operating Data" for a definition of Adjusted EBITDA and a reconciliation of Adjusted EBITDA to net income.

        We report on the basis of a 52- or 53-week fiscal year, which ends on the Tuesday closest to January 31. Each fiscal year is described by the period of the calendar year that comprises the majority of the fiscal year period. For example, the fiscal year ended February 1, 2011 is described as "fiscal 2010." Fiscal 2009 and fiscal 2010 contained 52 weeks and fiscal 2008 contained 53 weeks.


Our Company

        We are a leading specialty retailer of mattresses and related products and accessories in the United States. As of November 1, 2011, we and our franchisees operated 640 and 117 stores, respectively, primarily under the Mattress Firm name, in 64 markets across 25 states. In 2010, we ranked first among the top 100 U.S. furniture stores for both growth in store count and percentage increase in sales and second in total sales among mattress specialty retailers, according to Furniture Today. Additionally, based on our analysis of information published in Furniture Today and Company data, we believe we have the largest geographic footprint in the United States among multi-brand mattress specialty retailers. We believe that in our markets Mattress Firm is a highly recognized brand known for its broad selection, superior service, and compelling value proposition. Based on our analysis of publicly available store information for our competitors and Company data, we believe 75% of our company-operated stores are located in markets in which we had the number one market share position as of November 1, 2011. Since our founding in 1986 in Houston, Texas, we have expanded our operations across four time zones, with the goal of becoming the premier national mattress specialty retailer.

        We believe our destination retail format provides our customers with a convenient, distinctive and enjoyable shopping experience. Key highlights that make us a preferred destination and that differentiate our brand and services include our:

    extensive product selection;

    contemporary, easy-to-navigate store design utilizing our unique Comfort by Color merchandising approach that organizes mattresses by comfort style;

    price and comfort satisfaction guarantees;

    superior customer service by our well-trained and commissioned sales associates;

    Mattress Firm Red Carpet Delivery Service, which includes a three-hour delivery window; and

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    highly visible and convenient store locations.

        Our stores carry both a broad assortment of leading national mattress brands and our exclusive brands. With a wide range of styles, sizes, price points and unique features, we provide our customers with their choice of traditional mattresses, including Sealy and Simmons, as well as specialty mattresses, such as Tempur-Pedic, for which we are a leading retailer, and Serta's iComfort Sleep System products. In addition to our broad mattress selection, we offer a variety of bedding-related products and accessories.

        We have a proven track record of growth and acquiring and integrating companies. From January 30, 2008 to February 1, 2011, we grew our net sales and Adjusted EBITDA at compound annual rates of 6.8% and 19.2%, respectively, while significantly investing in our corporate infrastructure to support further expansion. In fiscal 2010, we generated net sales, Adjusted EBITDA and net income of $494.1 million, $57.1 million and $0.3 million, respectively. For the twenty-six weeks ended August 2, 2011, we generated net sales, Adjusted EBITDA and net income of $331.8 million, $34.7 million and $4.7 million, respectively. (Adjusted EBITDA is not a performance measure under U.S. GAAP. See "—Summary Historical and Unaudited Pro Forma Consolidated Financial and Operating Data" for a definition of Adjusted EBITDA and a reconciliation of Adjusted EBITDA to net income.) Through November 1, 2011, we achieved 24 consecutive months of positive comparable-store sales growth. From January 30, 2008 to November 1, 2011, we added 297 new stores, including 38 stores through acquisitions, demonstrating our strong track record of acquiring and integrating companies. As a result of the fragmented nature of the specialty retail mattress industry, we believe we have a compelling opportunity to further penetrate the sector and continue profitable growth into the future.


Our Industry

Overall Market

        We operate in the U.S. mattress retail market, in which net sales amounted to approximately $11.6 billion in 2010. The market is highly fragmented, with no single retailer holding more than a 7% market share and the top eight participants accounting for approximately one quarter of the total market. According to Furniture Today, in 2008, mattress specialty retailers had a market share in excess of 40%, which represented the largest share of the market, having more than doubled their share over the past 15 years.

        Going forward, we believe that the U.S. mattress retail market will benefit from a number of factors, including improvements in the national economy and the pent-up demand for mattresses and related products. Following the past three recessions (1981-1982, 1990-1991, 2001-2002), the market rebounded 24%, 16% and 21%, respectively, during the two-year period following the recession as consumers who had postponed purchases of mattress products returned to the market. Following the 2008 - 2009 recession, U.S. wholesale unit sales and dollar sales increased 6.2% and 4.1%, respectively, during 2010 compared to the prior year, which we believe evidences the continuation of this trend. According to information published in October 2011 by ISPA, the industry is expected to grow 6.2% in 2011 and 4.0% in 2012.

        We also believe that several trends support the positive outlook for long-term growth of the U.S. mattress retail market:

    First, consumers have shown an increasing willingness to spend more money on mattresses and related products that are of a higher quality and provide extra comfort to achieve a better night's sleep. The average price for a mattress at wholesale has increased from $92 in 1990 to $239 in 2010, representing an average annual growth rate of 5%. This increasing price point trend is primarily the result of: (1) an industry shift towards specialty mattresses, such as foam and air mattresses, which were sold at wholesale for an average of $537 per mattress in 2010

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      compared to $201 for a traditional innerspring mattress, (2) consumers desiring more expensive innerspring mattresses that have enhanced technology and comfort features, and (3) an increase in the sale of queen- and king-size mattresses as a percentage of total mattress units sold.

    Second, there have been recent technological improvements made to mattresses that are leading people to replace their old mattresses. We believe Mattress Firm is at the forefront of these technological changes. For example, we recently launched YuMe, our exclusive, proprietary, temperature-controlled mattress that uses ambient air to heat and cool the mattress surface.

    Third, as "baby boomers" (which refers in this prospectus to people born between 1946 to 1964) age and begin to spend the income that they have saved during their time in the workforce, it is our belief that they will spend a disproportionate amount compared to the overall population on products that improve their comfort—for example, premium mattresses and related products.

Distribution Channels

        Wholesale.    The U.S. wholesale mattress industry, which includes mattresses and their supporting box springs (also referred to as foundations), as tracked by ISPA, was a $5.9 billion market in 2010. The U.S. wholesale mattress segment (which excludes foundations) accounted for $4.6 billion of the total and has grown at an average annual rate of 5.8% since 1990. The mattress segment has historically experienced stable growth, as 2008 - 2009 was the only period in over thirty years during which the segment experienced a multi-year decline in mattress sales, as wholesale mattress sales dropped from $5.3 billion in 2007 to $4.6 billion in 2010.

        Retail.    The U.S. retail mattress market is made up primarily of mattress specialty retailers, furniture retailers and department stores. Retailers compete based on product selection, customer experience and service, price, store location and brand recognition.

    Mattress Specialty Retailers focus primarily on mattresses and related products and accessories and typically have a broader product selection and quicker availability as compared to other mattress retail channels. Consumers have shown a preference to purchase their mattresses in this channel due to the broad merchandise assortment and higher quality service they receive. As a result, this channel has gained considerable market share relative to traditional furniture stores and department stores, having experienced a market share increase from 19% in 1993 to 43% in 2010, the most recent period for which data is available.

    Traditional Furniture Stores typically dedicate a majority of their retail floor space to home furnishings other than mattresses. While this channel comprised the majority of the U.S. mattress retail industry prior to 1993, it has lost significant market share since that time, decreasing from 56% in 1993 to 38% in 2010.

    Department Stores include many of the larger national chains selling a variety of products from clothing to home furnishings. Like traditional furniture stores, department stores have lost market share in the mattress category, decreasing from 11% in 1993 to 5% in 2010.

    Other distributors of mattress products, many of which only carry a limited selection, include big box retailers, warehouse clubs, catalogs, telemarketing, direct marketing, the internet, discount department stores, furniture rental stores and factory direct operators. We believe that these channels often carry more commoditized, lower priced products. While the constituents within this category have shifted somewhat since 1993, their aggregate market share has remained relatively constant at 14%.

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Bedding Sales by Retail Distribution Channels

GRAPHIC   GRAPHIC

Source: Furniture Today

Brand Overview

        The mattress industry is comprised of a few large manufacturers, with Sealy, Serta, Simmons and Tempur-Pedic representing approximately 59% of the dollar value of the mattress market in 2009 and the 15 largest manufacturers accounting for approximately 81% during the same period. Manufacturers sell traditional innerspring products and specialty products across a wide range of styles, sizes, price points and technologies. In recent years, specialty mattresses, which use foam and air technology, have grown at a much faster rate than the industry as a whole. As new research emerged showing the link between proper sleep and good health, Mattress Firm responded to the growing demand for specialty mattresses by expanding its product selection to include memory foam mattress sets such as Tempur-Pedic products, and mattresses that allow an individual to personalize the comfort characteristics of the sleep surface.


Our Competitive Strengths

        Although the retail bedding industry in the United States is highly competitive and we may face intense competition in the future that could impact our planned growth and results of operations, we believe the following business strengths differentiate us from our competitors and favorably position us to execute our growth strategy:

        Distinctive retail format.    We believe our proven and effective operating model combines broad selection, superior service by well-trained associates, a compelling value proposition and highly visible and convenient store locations, resulting in a unique shopping experience at an attractive store destination. The key attributes of the Mattress Firm experience include:

    Extensive and differentiated product assortment.  We offer an extensive assortment of mattresses and related products and accessories, making us a preferred choice for our customers. The breadth of our merchandise offering includes a wide range of comfort choices, styles, sizes and price points. Furthermore, we focus our offering on the best known national brands, providing our customers the choice of conventional mattresses, such as Sealy or Simmons, as well as specialty mattresses, such as Tempur-Pedic and Serta's iComfort Sleep System products. In addition to the best-known national brands, we also offer our Hampton & Rhodes private label mattresses to provide our customers with a broad range of value choices and, as noted above, have recently introduced YuMe, our exclusive, proprietary brand. We have a dedicated product development team that focuses on creating new products and accessories that are exclusive to our company. Our strong vendor relationships and product development capabilities enable us to

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      offer our customers many products with exclusive features that are available only to us in our markets and allow us to maintain a competitive advantage while offering a compelling value proposition to our customers.

    Contemporary, easy-to-navigate store layout.  We recently implemented a unique Comfort by Color merchandising approach that groups all of our mattresses into five distinct comfort categories, each represented by its own color, to help simplify the purchasing decision for customers. For stores that have adopted the Comfort by Color approach, we have observed favorable customer responses. We have converted substantially all of our company-operated stores to this new merchandising format.

    Compelling customer value proposition.  Our compelling price and value proposition is a critical element of our merchandising strategy. With our low price guarantee, we promise to beat the lowest advertised price on a comparable product by 10% at any time up to 100 days after purchase and refund the customer the difference. Our Happiness Guarantee policy enables our customers to return their mattress for a full refund within 100 days of purchase if they are not fully satisfied with their product. Our consumer financing options, which are provided by third party financial institutions and are non-recourse to us, are also an important element of our service and value proposition. We believe that these services and guarantees build lasting trust and loyalty with our customers and lead to better conversion rates and customer referrals.

    Strong customer service.  We believe we enhance our customers' shopping experience with a superior level of service. Our well-trained sales associates are required to participate in a comprehensive, on-going training program that we believe exceeds industry standards. We have implemented performance-monitoring programs to ensure that our sales associates are customer-focused and are effectively educating our customers on the various features and benefits of our products. Over 97% of our sales associates are full-time employees, supporting our goal of hiring highly motivated, career-oriented individuals. Our sales associates receive a significant portion of their compensation in the form of commissions, which aligns their goals with those of our company. Another key element of our industry-leading customer service is our Mattress Firm Red Carpet Delivery Service. Due to our extensive distribution network and key partnerships with local delivery firms, we offer a three-hour guaranteed delivery window and same-day delivery. Approximately one quarter of our orders are delivered the same day, which we believe is distinctive in the industry.

    Attractive, highly visible and convenient store locations.  We have a dedicated and disciplined real estate team that helps us select store locations that are convenient to our target customers, are generally highly visible from the road and have high impact signage opportunities. A typical Mattress Firm location is a freestanding or "end-cap" (corner) location in a high-traffic shopping center in a major retail trade area. We believe that our stores have a distinctive and fresh feel that is inviting to our customers.

        Economies of scale and strong market share positions in key markets.    We operate in 64 markets across 25 states through company-operated or franchised stores. In 2010, we ranked second in total sales among mattress specialty retailers, according to Furniture Today. Additionally, based on our analysis of information published in Furniture Today and Company data, we believe we have the largest geographic footprint in the United States among multi-brand mattress specialty retailers. We believe our strong market share positions and economies of scale provide us with a number of competitive advantages, including:

    Strong supplier relationships.  Given our significant scale and the scope of our retail network, we are a very important customer for many of the leading vendors. This includes both traditional mattress product brands, including Sealy and Simmons, as well as specialty mattress brands, such as Tempur-Pedic, for which we are a leading retailer. We believe that the strength of our

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      supplier relationships enables us to source our merchandise in a more cost-effective manner than our mattress specialty retailer competitors, as well as receive higher vendor incentives and advertising support. Importantly, we believe that our significant scale gives us priority access to a wide range of styles and sub-brands and enables us to develop and source our proprietary brand cost-effectively.

    Strong landlord relationships.  We have developed strong relationships with real estate developers and landlords across the country due to our extensive store network and strong operating performance. We believe that our history and size position us favorably compared to our mattress specialty retailer competitors, as real estate companies prefer to lease to large, well-capitalized and established retailers.

        Highly attractive and scalable economic model.    We are able to leverage our strong brand awareness, our local marketing campaigns and our regional administrative and supervisory professionals as we increase the number of stores within our existing and surrounding markets. A new store averages approximately 4,800 square feet in size and typically requires an upfront net capital investment in the average amount of approximately $170,000, consisting of gross capital expenditures of approximately $230,000, less tenant improvement allowances received from our landlords of approximately $75,000, and including our investment in inventory floor samples of approximately $15,000. We typically recoup our initial net capital investment from the store's 4-wall profitability in its first year of operations.

        We measure store 4-wall profitability based on store revenues, store product costs and all direct costs of operating the store. We expect new stores to generate on average approximately $1.0 million of net sales in the first twelve months of operations and approximately $1.2 million in the second twelve months. We expect 4-wall profitability that averages approximately 30% of sales and 29% of sales for the first and second years, respectively, with results in the first year that are inclusive of funds received from vendors upon the opening of a new store.

        Market-level profitability represents the aggregation of 4-wall profitability and the addition of costs that are incurred and managed at the market level, consisting primarily of advertising, warehousing and market-level management and overhead. We strive to grow our market-level profitability by gaining market share in a given market primarily through the addition of stores, which provides the scale to support increased advertising investment while also improving leverage over other market-level costs. We expect the profitability of new markets to be initially lower than more mature markets, with improvement to a comparable level of a mature market over a two to three year period. A new market typically requires a dedicated distribution center within the first two years of operation, which averages approximately 10,000 to 20,000 square feet in size and requires an upfront net capital investment of approximately $25,000 to $50,000. We believe that our new store economic model and our infrastructure, which give us the ability to add new stores, to enter new markets and to improve market-level results, are distinctive in the industry.

        Efficient fulfillment model with lower working capital requirements.    We currently operate 29 distribution centers that service all of the markets in which we have company-operated stores. The majority of our distribution centers have excess capacity, which we can leverage as we execute on our growth objectives. Most of our mattress suppliers deliver to our distribution centers within 48 hours following our placement of a purchase order, which enables us to maintain minimal inventory levels but still provide our customers with our Mattress Firm Red Carpet Delivery Service. Furthermore, we typically receive payment from our customers in advance of paying suppliers, which further minimizes our working capital requirements and results in a highly attractive cash flow model.

        Experienced management team.    Our experienced senior management team has an average of ten years of experience with Mattress Firm and an average of 21 years of experience in the retail and mattress industries. Stephen Stagner, our President and Chief Executive Officer, has over 19 years of

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experience in the mattress industry and originally was a top-performing Mattress Firm franchisee before Mattress Firm purchased his company in December 2004. Steve Fendrich, our Chief Strategy Officer, was a co-founder of Mattress Firm and has 28 years of experience in the mattress industry across various retail and wholesale companies (most recently at Simmons, one of our largest vendors), including 16 years of experience with Mattress Firm. James "Jim" Black, our Chief Financial Officer, has 10 years of experience with Mattress Firm and 20 years of public accounting experience at two leading national accounting firms. Our executive officers and other members of management currently indirectly own approximately 11.1% of our equity and will directly or indirectly own approximately 8.4% after giving effect to this offering. This strongly aligns the interests of management with those of our stockholders.

        We believe our management's breadth of experience in the industry has enabled us to anticipate and respond effectively to industry trends and competitive dynamics while driving superior customer service and cultivating long-standing relationships with our vendors.

        Proven track record of managing through severe economic conditions.    We have a proven track record of success in challenging economic environments. Over the most recent recessionary period, our management team has shown an ability to outperform the industry, with Mattress Firm being the only leading mattress specialty retail brand to avoid a sales decline in 2009, versus the average leading mattress specialty retailer decline of 9.6%, according to Furniture Today. Our flexible financial model allows us to manage discretionary operating expenses through slower sales periods. During the challenging sales environment of fiscal 2009, our Adjusted EBITDA increased $6.2 million, or 15.3%, over fiscal 2008, from $40.2 million to $46.3 million. Our net loss in fiscal 2009 decreased $120.2 million, or 96%, over fiscal 2008, from a net loss of $124.9 million to a net loss of $4.7 million. In fiscal 2010, our Adjusted EBITDA increased $10.8 million, or 23.3%, over fiscal 2009 from $46.3 million to $57.1 million. Our net income in fiscal 2010 increased $5.0 million over fiscal 2009, from a net loss of $4.7 million to a net income of $0.3 million. For the twenty-six weeks ended August 2, 2011, our Adjusted EBITDA increased $10.3 million, or 42%, from $24.4 million to $34.7 million, and net income increased $4.6 million from $0.1 million to $4.7 million, over the twenty-six weeks ended August 3, 2010. We believe our company is well positioned to take advantage of opportunities associated with current improvements in the national economy, as evidenced by 24 consecutive months of our positive comparable-store sales growth through November 1, 2011.


Our Growth Strategies

        We seek to enhance our position as a leading specialty retailer of mattresses and related products and accessories with the goal of driving profitable sales growth and becoming the premier national specialty retailer. To achieve these objectives, we plan on executing the following key strategies:

        Expand our company-operated store base.    The highly fragmented U.S. retail mattress market provides us with a significant opportunity to expand our store base. From January 30, 2008 to November 1, 2011, we opened 259 company-operated stores, including 85 stores in fiscal 2010 and 65 stores in the thirty-nine weeks ended November 1, 2011. In addition, during the same period, we added 38 stores through acquisitions, including 13 stores that were Mattress Firm franchised locations. We plan to continue to expand our store base through a combination of new stores and acquisition opportunities in both existing and new markets. We estimate that, based on our historical experience, our competitors' stores and our typical market penetration rate of one Mattress Firm store per 80,000 to 100,000 in population, we could operate approximately 2,500 Mattress Firm store locations in both existing and new markets in the United States. We believe that attractive opportunities in the real estate market will help us execute our expansion strategy.

    New and existing markets.  We continually research and survey the geographic landscape and have highlighted several markets with characteristics that we believe are attractive opportunities to

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      gain leading market share and strong profitability over a reasonable time period. Outside of our existing markets, there are many markets that we believe we can enter. We plan to open 100 new company-operated stores in fiscal 2011 and believe that we can double the current number of our company-operated stores within the next five to six years by maintaining the 2011 growth rate for new store units. In addition, we will seek to strengthen our relative market share with the goal of achieving the number one position in each of our markets. Given our highly attractive new store economic model and our improving market level profitability as we continue to open stores, we believe we are well positioned to expand our presence and achieve economies of scale across regions.

    Acquisition opportunities.  We have a strong track record of supplementing our organic growth through acquisitions by acquiring retail mattress chains on an opportunistic basis. Since January 30, 2008, we have acquired three mattress specialty retailers and franchisees with an aggregate of 38 locations. We acquire mattress specialty retailers that we believe further strengthen our position in an existing market or that accelerate our penetration and achieve a desired market share in a new market. Given our established infrastructure and track record, we believe that we can acquire retailers, integrate them, implement our operating model and generate synergies.

        Increase sales and profitability within our existing network of stores.    Our strategy is to drive comparable-store sales growth within our existing portfolio of stores by:

    Increasing customer traffic.  We will continue to undertake advertising and marketing initiatives that are aimed at improving our customer traffic. One example of this strategy is our marketing campaign designed to educate consumers on the recommended replacement cycle of a mattress. With an average mattress life across the industry exceeding ten years, our campaign has focused on the health benefits of replacing a mattress after eight years. This campaign has successfully fostered our brand awareness and driven increased customer traffic into our stores.

    Improving customer conversion.  We will continue to focus on the training of our sales associates, who are our primary points of contact with our customers. In addition, we continually strive to improve our merchandising approach so that the customer shopping experience is optimized. An example of our merchandising improvements is our Comfort by Color initiative that has been introduced to substantially every company-operated store in our network over the past two years. We believe our continued improvements in customer service and merchandising will lead to improved customer conversion in the future.

    Increasing the average sales price of a transaction.  Through effective sales techniques and the increasing demand for specialty and personalized mattresses, we expect the average price of a customer transaction to increase over time. We have strategically focused and built a strong market position in the specialty mattress category and are well positioned to capture increasing sales and profitability as this category continues to demonstrate attractive growth rates.

        As a result of our established infrastructure within our existing markets, improvements in comparable-store sales should drive expansion in our operating profit margins over time. In addition, we will continue to focus on improving the efficiencies of our information systems and distribution infrastructure, which should further benefit our operating margins.

        Selectively expand our franchise network.    Our franchise program is a low cost and high return model for us to expand our store footprint and leverage the Mattress Firm brand name. We partner with qualified franchisee operators to open stores in markets where we do not currently plan to operate. After our franchisee partners achieve a critical mass in a particular market, we may negotiate with them to repurchase their stores, which we believe is a viable, efficient and productive approach to entering certain markets. We purposely seek to include buyback options in our franchise agreements,

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where appropriate, and maintain the right of first refusal over any sale of stores by a franchisee. Since January 30, 2008, we have acquired 13 locations from two franchisees.

        Continue to expand our proprietary product offering and target additional channels of distribution.    We believe another strong growth avenue for Mattress Firm is to partner with manufacturers to create innovative proprietary products to further differentiate us from our competition. A recent example is our exclusive brand, YuMe, our proprietary temperature-controlled mattress. YuMe, which was created through a partnership among Mattress Firm, Amerigon Inc. and Sleep Inc., is a proprietary concept that allows the individual to control the sleep surface temperature on each side of the mattress. We introduced YuMe in late fiscal 2010 and are currently evaluating our marketing and distribution strategy for the product.

        We also seek alternative distribution channels to further leverage our core competencies, enhance the Mattress Firm brand and increase our market presence. For example, our website, www.mattressfirm.com, features our full line of products and provides useful information to consumers on the features and benefits of our products, store locations and hours of operation. We offer on-line shopping with nationwide delivery, as well as an in-store pickup option. We use the internet as an important customer information resource to drive in-store purchases. In addition, we have created a new temporary "pop-up" store format that we introduced at various special event venues, including state fairs, bridal shows, home and garden shows, conventions, rodeos, boat shows and auto racing events. We expect to drive additional growth through alternative distribution channels in the future.


Recent Developments

Pending acquisition

        On November 3, 2011, we entered into a agreement to purchase the leasehold interests, store assets, distribution center assets and related inventory, and to assume certain liabilities, of Mattress Giant Corporation related to the operation of 54 mattress specialty retail stores located in the states of Georgia, Missouri, Illinois and Minnesota for a cash purchase price of approximately $7.9 million, subject to inventory and other customary adjustments. The closing of the purchase is expected to occur by the end of November 2011 and remains subject to the prior satisfaction of customary closing conditions. Although we believe that this is a growth opportunity for us, we cannot assure you that this contemplated acquisition will be successfully consummated.

Financial data for the thirteen-weeks ended November 1, 2011

        We are in the process of finalizing our financial results for the thirteen-week period ended November 1, 2011 (the end of our third fiscal quarter in fiscal 2011). Based on available information, we expect to report net sales for the thirteen-week period ended November 1, 2011 of $183.5 million, an increase of $52.8 million, or 40.4%, compared to net sales of $130.7 million for the comparable prior year period. The thirteen-week period ended November 1, 2011 included the Labor Day holiday, which is traditionally the largest promoted sales event, and the week including Labor Day is traditionally the highest sales week of the fiscal year. The components of the expected net sales increase are as follows (in millions):

 
  Increase
(decrease)
in net sales
 

Comparable-store sales

  $ 23.8  

New stores

    21.5  

Acquired stores

    9.2  

Closed stores

    (1.7 )
       

  $ 52.8  
       

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        The expected increase in comparable-store net sales represents a 18.6% comparable-store sales increase, which was primarily the result of an increase in the number of customer transactions and, to a lesser extent, an increase in the average net sales per transaction. The expected increase in our net sales from new stores was the result of 100 new stores opened at various times during the twelve fiscal periods ended November 1, 2011, including 25 stores opened during the thirteen-week period ended November 1, 2011, prior to their inclusion in the comparable-store calculation beginning with the thirteenth full fiscal period of operations. The expected increase in net sales for acquired stores was the result of the acquisition of 33 stores during fiscal 2010 from two separate acquisitions in October 2010 and December 2010. We closed 23 stores during the twelve fiscal periods ended November 1, 2011, including five stores during the thirteen-week period ended November 1, 2011, and the reduction in sales during the thirteen-week period ended November 1, 2011 from these closings totaled $1.7 million. We operated 640 stores at November 1, 2011, compared with 538 stores at November 2, 2010. In addition, our franchisees operated 117 stores at November 1, 2011.

        Based on available information, we expect to report Adjusted EBITDA for the thirteen-week period ended November 1, 2011 of between $26.0 million and $27.0 million, compared to $16.4 million for the comparable prior year period, and net income of between $11.0 million and $12.0 million, compared to $1.9 million for the comparable prior year period. The increase in net income is primarily attributable to the increase in net sales, an increase in the number of stores in operation and a lower effective income tax rate as a result of income tax benefits arising from the anticipated utilization of net operating loss carryforwards for which a valuation allowance against deferred tax assets was provided in prior years. Adjusted EBITDA is not a performance measure under U.S. GAAP. See "—Summary Historical and Unaudited Pro Forma Consolidated Financial and Operating Data" for a definition of Adjusted EBITDA. The following table contains a reconciliation of (1) our actual net income to Adjusted EBITDA for the thirteen-week period ended November 2, 2010, and (2) our expected range of net income to our expected range of Adjusted EBITDA for the thirteen-week period ended November 1, 2011 (in millions):

 
   
  Thirteen Weeks
Ended
November 1, 2011
 
 
  Thirteen Weeks
Ended
November 2,
2010
 
 
  Low   High  

Net income

  $ 1.9   $ 11.0   $ 12.0  

Income tax expense

    1.8     0.5     0.6  

Interest expense

    7.8     8.5     8.5  

Depreciation and amortization

    3.7     4.2     4.2  

Intangible assets and other amortization

    0.3     0.4     0.4  
               

EBITDA

    15.5     24.6     25.7  
               

Loss (gain) on store closings

    0.1     (0.3 )   (0.3 )

Financial sponsor fees and expenses

    0.1     0.1     0.1  

Vendor new store funds

    0.4     0.5     0.5  

Acquisition related expenses

        0.1     0.1  

Other (various)

    0.3     1.0     0.9  
               

Adjusted EBITDA

  $ 16.4   $ 26.0   $ 27.0  
               

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        The consolidated financial data for the thirteen weeks ended November 1, 2011 presented above within a range and the expected net sales data are preliminary, and are based upon certain estimates and preliminary information that is subject to completion of our financial closing procedures. All of the financial data presented above has been prepared by and is the responsibility of management. Our independent registered public accounting firm, Grant Thornton LLP, has not audited, reviewed, compiled or performed any procedures, and does not express an opinion or any other form of assurance with respect to any of such data. This summary is not a comprehensive statement of our financial results for the period and our actual results may differ materially from these estimates as a result of the completion of our financial closing procedures, final adjustments and other developments that may arise between now and the time the financial results for the period are finalized.

Risks Associated with Our Business

        While we believe our company benefits from the competitive strengths and market opportunities described above, our ability to successfully operate our business and execute our business strategy is subject to numerous risks. You should carefully consider all of the information set forth in this prospectus and, in particular, you should evaluate the risk factors in the "Risk Factors" section of this prospectus before deciding whether to invest in our common stock. Risks relating to our business and our ability to successfully execute our business strategy, include, but are not limited to, the following:

    Our business is directly impacted by general economic conditions and discretionary spending by our customers. If there is a continued deterioration of the economy or financial markets and consumer confidence or ability or willingness to spend remains low, our sales and results of operations could be negatively impacted.

    We operate in a highly competitive industry and there is no assurance that we will be able to continue to effectively compete with our competitors, some of which have substantially greater financial and other resources than us. As the barriers to entry into the retail bedding market are relatively low, new or existing bedding retailers could enter our markets and increase the competition we face. Any of the developments described above could have a material adverse effect on our planned growth and future results of operations.

    Our central long-term objective is to increase sales and profitability through market share leadership. Our aggressive expansion plans (including our plan to open 100 new company-operated stores in fiscal 2011 and our estimate that we can double the current number of our company-operated stores within the next five to six years by maintaining the 2011 growth rate for new store units) will require us to overcome various uncertainties and challenges, including those relating to our ability to:

      -
      obtain sufficient financing;

      -
      secure favorable store locations;

      -
      advertise in an effective and cost-efficient manner;

      -
      achieve operating results in new stores at the same level as our similarly situated current stores;

      -
      attract a strong customer base in the new markets that we enter as well as additional customers in the current markets in which we operate;

      -
      successfully compete with established mattress retailers in the markets where our new stores will be located; and

      -
      effectively manage our personnel and other resources, which may become overextended during expansion periods.

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      There can be no assurance that we will be able to successfully overcome the uncertainties and challenges relating to our growth, including those described above. If we fail to successfully manage the challenges that our planned growth poses, our net sales and profitability could be materially adversely impacted.

    We rely on three main suppliers for acquiring the majority of our branded inventory. Because of the large volume of our business with these manufacturers and our use of their branding and marketing initiatives, our success depends on our continued relationship with, and the reputation and popularity of, these manufacturers. A deterioration of our relationship with these manufacturers or a dilution of their brands could result in reduced sales and operating results of our company.

    The successful operation of our business depends on retention of key employees. Therefore, losing one or more of these key employees could impair our ability to effectively run our business.

    We have a substantial amount of debt, the terms of which limit our ability to obtain additional financing. Our indebtedness could make us vulnerable to adverse economic and industry conditions and could place us at a competitive disadvantage compared to competitors with less debt.

    If we determine that our goodwill or other acquired intangible assets are impaired, we may have to write off all or a portion of the impaired assets. As of August 2, 2011, we had goodwill and intangible assets, net of accumulated amortization, of $287.4 million and $84.8 million, respectively. In fiscal 2007 and fiscal 2008, as a result of the global economic crisis, we incurred goodwill and intangible impairments totalling $43.6 million and $105.0 million, respectively. Additionally, we recorded an impairment charge of $0.5 million in fiscal 2010 related to two reporting units. We may incur goodwill and intangible asset impairments in the future, which may have a material adverse effect on our business, results of operations and financial condition.

    Historically, we have experienced significant losses on store closings and impairment of store assets. In fiscal 2008, fiscal 2009 and fiscal 2010, we experienced losses on store closings and impairment of store assets of $7.4 million, $5.2 million and $2.5 million, respectively. There can be no guarantee that we will not experience similar or greater losses of this kind in the future due to general economic conditions, competitive or operating factors or other reasons, which may have a material adverse effect on our results of operations. In addition, if we are unsuccessful in our expansion strategy and close a large number of stores, the risk of incurring losses on store closings may increase.

        The risks described above and other risks we face are described in further detail under the "Risk Factors" section of this prospectus, which you should carefully review.

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Corporate Information

        Mattress Firm Holding Corp. was incorporated in Delaware on January 5, 2007 and commenced operations on January 18, 2007 through the acquisition of Mattress Holding Corp., or "Mattress Holding." Mattress Holding acquired the Mattress Firm retail operations on October 18, 2002 and, together with its subsidiaries, owns substantially all of the assets and conducts the operations of our retail business. Mattress Firm commenced operations in 1986 through a predecessor entity.

        Our principal executive offices are located at 5815 Gulf Freeway, Houston, TX 77023 and our telephone number at that address is (713) 923-1090. Our internet address is www.mattressfirm.com. Please note that any references to www.mattressfirm.com in this prospectus are inactive references only and that our website, and the information contained on our website, is not part of this prospectus.

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The Offering

Common stock offered by us

  5,555,555 shares

Common stock to be outstanding immediately after completion of this offering

 

33,262,941 shares

Over-allotment option

 

Up to 833,333 shares

Use of proceeds

 

We expect to receive net proceeds from the sale of shares, after deducting estimated offering expenses and underwriting discounts and commissions, of approximately $90.0 million, based on an assumed offering price of $18.00 per share (the mid-point of the price range set forth in the cover of this prospectus). We intend to use our net proceeds from this offering to:

 

•       repay all outstanding indebtedness under the loan facility between Mattress Intermediate Holdings, Inc., or "Mattress Intermediate," our direct subsidiary, and a group of lenders that matures in January 2015, or the "2009 Loan Facility" (an aggregate principal amount of $84.4 million was outstanding as of August 2, 2011);

 

•       pay accrued management fees and interest thereon and a related termination fee of $1.4 million in the aggregate as of August 2, 2011; and

 

•       use the remainder for working capital and other general corporate purposes, including possible acquisitions.

 

If the underwriters exercise the over-allotment option in full and the issuance and sale of the over-allotment shares are consummated, $4.4 million of the net proceeds will be used to repay the principal and accrued interest of the 12% payment-in-kind investor notes maturing at various times from October 24, 2012 through March 19, 2015, or the "PIK Notes."

 

See "Use of Proceeds."

Principal stockholders

 

Upon completion of this offering, investment funds associated with J.W. Childs Associates, L.P., or "J.W. Childs," will indirectly own a controlling interest in us. As a result, we currently intend to avail ourselves of the controlled company exemption under the NASDAQ Rules. For more information, see "Management—Board Structure and Committee Composition."

Risk factors

 

You should read carefully the "Risk Factors" section of this prospectus for a discussion of factors that you should consider before deciding to invest in shares of our common stock.

Proposed NASDAQ Global Market symbol

 

"MFRM"

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Note Regarding Outstanding Shares and Beneficial Ownership

        The number of shares of our common stock to be outstanding after this offering is determined as of August 2, 2011 and is based on shares of our common stock outstanding as of such date, and:

    assumes an offering price of $18.00 per share (the mid-point of the price range set forth on the cover of this prospectus);

    assumes the underwriters do not exercise the over-allotment option to purchase any additional shares;

    gives effect to a 227,058-for-one stock split effected on November 3, 2011 resulting in 22,399,952 shares of common stock outstanding immediately prior to consummation of this offering;

    assumes the conversion of all of the outstanding 12% convertible notes due July 18, 2016, in the aggregate amount of $40.4 million in principal and accrued interest, or the "Convertible Notes," and the conversion of all of the outstanding PIK Notes in the aggregate amount of $55.2 million in principal and accrued interest, in each case at a price per share equal to the assumed initial public offering price, for a total of 5,307,434 shares of our common stock (see "Related Party Transactions—PIK Notes" and "Related Party Transactions—Convertible Notes" for further information regarding the terms of such conversions, including the actual price per share at which any such conversion is expected to occur); and

    excludes 4,206,000 shares of common stock reserved for issuance under our Omnibus Plan (as defined in "Executive Compensation—Mattress Firm Holding Corp. 2011 Omnibus Incentive Plan"), of which 1,247,553 shares will be subject to stock options to be granted to our employees effective immediately following the pricing of this offering (see "Executive Compensation—Mattress Firm Holding Corp. 2011 Omnibus Incentive Plan").

        Unless the context otherwise requires, the beneficial ownership of common stock after the offering is determined as of August 2, 2011 based upon the foregoing, as applicable, and further assumes full vesting of the Class B-1 Unit tranche, and no vesting of the Class B-2, B-3 and B-4 Unit tranches, of the Class B Units of Mattress Holdings, LLC held by management and certain other current and former employees. The number of shares outstanding and the other share numbers and percentages after this offering presented in this prospectus are as of the dates and based upon the assumptions set forth in this prospectus, and may differ from the actual numbers and percentages as of the closing date of this offering.

Note Regarding Mattress Holdings, LLC Equity Interests

        As further described under "Principal Stockholders," Mattress Holdings, LLC is currently the record and beneficial owner of 100% of the Company's outstanding common stock. We expect that Mattress Holdings, LLC will be dissolved shortly after expiration of the lock-up agreements described under "Shares Eligible for Future Sale" and that the shares of our common stock held by Mattress Holdings, LLC will be distributed to its equity holders in accordance with the provisions of its organizational documents. Any such distribution will be made from the outstanding shares held by Mattress Holdings, LLC and, therefore, will not be dilutive to the investors in this offering. The following table summarizes the classes of issued and outstanding equity interests in Mattress Holdings, LLC:

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Type of Mattress Holdings, LLC
Equity Interests
  Holders   Vesting Terms

Class A Units

  Certain investors, including J.W. Childs, and certain members of management   Not subject to vesting terms.

Class B-1 Units

 

Certain current and former Company employees

 

Subject to performance and time vesting terms; assuming other criteria are met, fully vest immediately prior to a change of control or, if earlier, immediately prior to the completion of this offering.

Class B-2, B-3 and B-4 Units

 

Certain current and former Company employees

 

Subject to performance and time vesting terms; vest in their entirety immediately prior to a change of control or, if earlier, the date of expiration of the lock-up agreements entered into by certain affiliates of J.W. Childs in connection with this offering, in each case if the return on investment to certain affiliates of J.W. Childs meets or exceeds established performance thresholds.

Class C-1 Units

 

Certain investors, including J.W. Childs

 

Not subject to vesting terms.

Class C-2 Units

 

Certain members of management

 

Not subject to vesting terms.

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Post-IPO Structure

        Following the consummation of this offering, we expect that our corporate structure will be as follows:

GRAPHIC


(1)
Gives effect to the issuance of shares of our common stock as a result of the conversion of the indebtedness described in note (3) below based on the assumptions described under "—Note Regarding Outstanding Shares and Beneficial Ownership" above.

(2)
We expect that Mattress Holdings, LLC will be dissolved shortly after expiration of the lock-up agreements described under "Shares Eligible for Future Sale" and that the shares of our common stock held by Mattress Holdings, LLC will be distributed to its equity holders in accordance with the provisions of its organizational documents. See "Related Party Transactions—Future Relationship." Any such distribution will be made from the outstanding shares held by Mattress Holdings, LLC and, therefore, will not be dilutive to the investors in this offering.

(3)
Issuer of the shares of common stock offered hereby and of the Convertible Notes in the aggregate amount of $40.4 million of principal and accrued interest and the PIK Notes in the aggregate amount of $55.2 million of principal and accrued interest. Upon the consummation of this offering, (i) the Convertible Notes will automatically convert into shares of our common stock at a price per share equal to the initial public offering price and (ii) an aggregate amount of $50.8 million in principal and accrued interest of the outstanding PIK Notes will be converted into shares of our common stock at a price per share equal to the initial public offering price. If the underwriters exercise in full the over-allotment option to purchase additional shares of

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    common stock and the issuance and sale of such shares are consummated, the remaining $4.4 million in principal and accrued interest of the outstanding PIK Notes will be repaid with the proceeds of this offering substantially concurrent with the closing of the sale of the shares issued pursuant to the over-allotment option. If the over-allotment option is exercised in part or not exercised at all, all remaining PIK Notes will be converted into shares of our common stock at a price per share equal to the closing price of our common stock on the 30th day after the date of the underwriting agreement for this offering (in the case of a partial or no exercise of the over-allotment option). All outstanding amounts noted above are given as of August 2, 2011. See "Related Party Transactions—PIK Notes" and "Related Party Transactions—Convertible Notes."

(4)
Borrower under the 2009 Loan Facility. We expect that the 2009 Loan Facility will be repaid in full with the proceeds of this offering. See "Use of Proceeds."

(5)
Some of these stockholders are also equity holders of Mattress Holdings, LLC.

*
Guarantor or obligor under the credit agreement between Mattress Holding, certain lenders, and UBS Securities LLC, as sole arranger and bookrunner and a lender, or the "2007 Senior Credit Facility." See "Description of Certain Indebtedness—2007 Senior Credit Facility."

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Summary Historical and Unaudited Pro Forma Consolidated Financial and Operating Data

        The following tables present our summary historical and unaudited pro forma consolidated financial and operating data. You should read these tables along with "Capitalization," "Unaudited Pro Forma Consolidated Financial Statements," "Selected Consolidated Financial and Operating Data," "Management's Discussion and Analysis of Financial Condition and Results of Operations" and our consolidated financial statements and related notes appearing elsewhere in this prospectus. Historical results are not necessarily indicative of the results of operations expected for future periods.

        The historical balance sheet data as of February 1, 2011, and the statement of operations data for the fiscal years 2008, 2009 and 2010, are derived from our audited consolidated financial statements that are included elsewhere in this prospectus. The historical balance sheet data as of August 2, 2011 and the statement of operations data for the twenty-six weeks ended August 3, 2010 and August 2, 2011 are derived from our unaudited consolidated financial statements included elsewhere in this prospectus. The pro forma consolidated balance sheet data as of August 2, 2011 give effect to this offering, the application of the net proceeds therefrom as described in "Use of Proceeds" and the other adjustments set forth in the unaudited pro forma consolidated financial statements appearing elsewhere in this prospectus as if the foregoing had occurred as of August 2, 2011. The pro forma consolidated statement of operations data for fiscal 2010 and for the twenty-six weeks ended August 2, 2011 give effect to this offering, the application of the net proceeds therefrom as described in "Use of Proceeds" and the other adjustments set forth in the unaudited pro forma consolidated financial statements appearing elsewhere in this prospectus as if the foregoing had occurred on February 3, 2010. The pro forma adjustments are based upon available information and certain assumptions that we believe are reasonable. The summary unaudited pro forma consolidated financial data is for informational purposes only and does not purport to represent what our results of operations actually would be if the foregoing transactions had occurred at any date, nor does such data purport to project the results of operations for any future period.

 
   
   
   
  Twenty-six
Weeks Ended
  Pro Forma  
 
  Fiscal Year    
  Twenty-six Weeks
Ended
August 2,
2011
 
 
  August 3,
2010
  August 2,
2011
  Fiscal Year
2010
 
 
  2008   2009   2010  
 
  (restated)
   
  (restated)
   
  (unaudited)
   
 
 
  (dollar amounts in thousands, except for per share data and store units)
 

Statement of Operations:

                                           

Net sales

  $ 433,258   $ 432,250   $ 494,115   $ 235,946   $ 331,838   $ 494,115   $ 331,838  

Costs of sales

    287,744     280,506     312,637     151,113     205,227     312,637     205,227  
                               

Gross profit from retail operations

    145,514     151,744     181,478     84,833     126,611     181,478     126,611  

Franchise fees and royalty income

    2,053     2,100     3,195     1,420     2,072     3,195     2,072  
                               

    147,567     153,844     184,673     86,253     128,683     184,673     128,683  

Sales and marketing expenses

    94,050     95,305     114,017     54,345     80,718     114,017     80,718  

General and administrative expenses

    33,781     32,336     35,382     16,233     24,123     34,975     23,931  

Goodwill impairment charge(1)

    100,332         536             536      

Intangible asset impairment charge(2)

    4,700                          

Loss on store closings and impairment of store assets(3)

    7,419     5,179     2,486     447     39     2,486     39  
                               

Income (loss) from operations

    (92,715 )   21,024     32,252     15,228     23,803     32,659     23,995  

Other expense (income):

                                           

Interest income

    (9 )   (12 )   (6 )   (1 )   (3 )   (6 )   (3 )

Interest expense(4)

    28,342     27,126     31,063     15,024     16,949     7,862     4,090  

Loss (gain) from debt extinguishment(5)

        (2,822 )           1,873         16  
                               

Total other expense

    28,333     24,292     31,057     15,023     18,819     7,856     4,103  
                               

Income (loss) before income taxes

    (121,048 )   (3,268 )   1,195     205     4,984     24,803     19,892  

Income tax expense

    3,806     1,405     846     101     319     9,605     5,850  
                               

Net income (loss)

  $ (124,854 ) $ (4,673 ) $ 349   $ 104   $ 4,665   $ 15,198   $ 14,042  
                               

Basic and diluted net income (loss) per common share(6)

  $ (5.57 ) $ (0.21 ) $ 0.02   $ 0.00   $ 0.21   $ 0.46   $ 0.42  

Basic and diluted weighted average shares outstanding(6)

    22,399,952     22,399,952     22,399,952     22,399,952     22,399,952     33,262,941     33,262,941  

Other Financial Data:

                                           

EBITDA(7)

  $ (75,629 ) $ 41,275   $ 49,027   $ 23,475   $ 31,462              

Adjusted EBITDA(8)

  $ 40,168   $ 46,323   $ 57,095   $ 24,404   $ 34,695              

Adjusted EBITDA, percent to net sales

    9.3 %   10.7 %   11.6 %   10.3 %   10.5 %            

Capital expenditures

  $ 23,888   $ 10,863   $ 27,330   $ 9,843   $ 11,681              

Depreciation and amortization

  $ 16,209   $ 16,286   $ 15,448   $ 7,696   $ 8,717              

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  Twenty-six Weeks Ended    
   
 
 
  Fiscal Year    
   
 
 
  August 3, 2010   August 2, 2011    
   
 
 
  2008   2009   2010    
   
 
 
  (restated)
   
  (restated)
  (unaudited)
   
   
 
 
  (in thousands, except store units, unless otherwise indicated)
   
   
 

Operational Data(9):

                                           

Comparable-store sales growth (decline)(10)

    (23.7 )%   (4.3 )%   6.3 %   6.7 %   19.2 %            

Store units open at period-end

    464     487     592     509     620              

Average net sales per store unit(11)

  $ 1,037   $ 947   $ 990   $ 488   $ 576              

 

 
  At February 1,
2011
  At August 2, 2011  
 
  Actual   Actual   Pro Forma  
 
  (restated)
   
   
 
 
   
  (unaudited)
 
 
  (in thousands)
 

Balance Sheet Data(12):

                   

Working capital

  $ (7,687 ) $ 1,598   $ 5,790  

Total assets

  $ 513,633   $ 549,576   $ 553,285  

Total debt

  $ 398,703   $ 403,531   $ 229,442  

Stockholder's equity (deficit)

  $ (15,682 ) $ (10,978 ) $ 170,235  

(1)
During fiscal 2008 and fiscal 2010, we recognized a non-cash impairment charge of $100.3 million and $0.5 million, respectively, attributable to the impairment of our goodwill.

(2)
During fiscal 2008, we recognized a non-cash impairment charge of $4.7 million attributable to the impairment of our intangible assets.

(3)
Includes a non-cash impairment charge for long-lived assets, consisting primarily of store leasehold costs and related equipment, to reduce the carrying value to estimated fair value, based on our periodic assessment of whether projected future cash flows of individual stores are sufficient to recover the carrying value of the related assets, in the amounts of $6.3 million, $2.3 million and $1.7 million during fiscal 2008, fiscal 2009 and fiscal 2010, respectively.

(4)
Interest expense includes interest that was accrued and paid in kind by adding the interest to the outstanding balance of debt related to our 2009 Loan Facility, Convertible Notes and PIK Notes in the amounts of $2.5 million, $17.7 million and $23.2 million during fiscal 2008, fiscal 2009 and fiscal 2010, respectively, and $10.9 million and $12.5 million for the twenty-six weeks ended August 3, 2010 and August 2, 2011, respectively.

(5)
During fiscal 2009, a gain from debt extinguishment was recognized in connection with the amendment and restatement of the 2009 Loan Facility. The extinguishment resulted in a $5.8 million downward adjustment of the loan carrying value to its fair value, which was partially offset by the write-off of $3.0 million of unamortized deferred loan fees. On July 19, 2011, the Company made a voluntary prepayment of $40.0 million on the 2009 Loan Facility, which was accounted for as a partial extinguishment that resulted in the recognition of a loss on debt extinguishment of $1.9 million.

(6)
Gives effect to a 227,058-for-one stock split effected on November 3, 2011 resulting in 22,399,952 shares of common stock outstanding immediately prior to the consummation of this offering, and the pro forma results also give effect to the issuance of (1) 5,555,555 shares of the Company's common stock as part of this offering, the net proceeds of which will be used to repay the 2009 Loan Facility, (2) 2,242,157 additional shares upon the conversion of the Convertible Notes in connection with this offering and (3) 3,065,277 additional shares upon the conversion of the PIK Notes in connection with this offering, in each case at a price or conversion rate equal to an assumed initial public offering price of $18.00 per share (the mid-point of the offering range shown on the cover of this prospectus).

(7)
EBITDA represents net income before income tax expense, interest income, interest expense, depreciation and amortization. We have presented EBITDA because we consider it an important supplemental measure of our performance and believe it is frequently used by analysts, investors and other interested parties in the evaluation of companies in our industry. Management uses EBITDA as a measurement tool for evaluating our actual operating performance compared to budget and prior periods. Other companies in our industry may calculate EBITDA differently than we do. EBITDA is not a measure of performance under U.S. GAAP, and should not be considered as a substitute for net income prepared in accordance with U.S. GAAP. EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under U.S. GAAP. Some of these limitations are:

EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments;

EBITDA does not reflect interest expense or the cash requirements necessary to service interest or principal payments on our debt;

EBITDA does not reflect tax expense or the cash requirements necessary to pay for tax obligations; and

Although depreciation and amortization are non-cash charges, the asset being depreciated and amortized will often have to be replaced in the future, and EBITDA does not reflect any cash requirements for such replacements.


We compensate for these limitations by relying primarily on our U.S. GAAP results and using EBITDA only as a supplemental measure.

(8)
Adjusted EBITDA is defined as EBITDA, without giving effect to non-cash goodwill and intangible asset impairment charges, gains or losses on store closings and impairment of store assets, gains or losses related to the early extinguishment of debt, financial sponsor fees and expenses, non-cash charges related to stock-based awards and other items that are excluded by management in reviewing the results of operations. We have presented Adjusted EBITDA because we believe that the exclusion

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    of these items is appropriate to provide additional information to investors about our ongoing operating performance excluding certain non-cash and other items and to provide additional information with respect to our ability to comply with various covenants in documents governing our indebtedness and as a means to evaluate our period-to-period results. In evaluating Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same as or similar to some of the adjustments in this presentation. Our presentation of Adjusted EBITDA should not be construed to imply that our future results will be unaffected by any such adjustments. We have provided this information to analysts, investors and other third parties to enable them to perform more meaningful comparisons of past, present and future operating results and as a means to evaluate the results of our ongoing operations. Management uses Adjusted EBITDA to determine executive incentive compensation payment levels. In addition, our compliance with certain covenants under our 2007 Senior Credit Facility that are calculated based on similar measures, which differ from Adjusted EBITDA primarily by the inclusion of pro forma results for acquired businesses in those similar measures. Other companies in our industry may calculate Adjusted EBITDA differently than we do. Adjusted EBITDA is not a measure of performance under U.S. GAAP and should not be considered as a substitute for net income prepared in accordance with U.S. GAAP. Adjusted EBITDA has similar limitations as an analytical tool to those set forth in note (7) related to the use of EBITDA, and you should not consider it in isolation or as a substitute for analysis of our results as reported under U.S. GAAP. Some of the additional limitations to the use of Adjusted EBITDA are:

    Adjusted EBITDA does not reflect the cash requirements of closing underperforming stores;

    Adjusted EBITDA does not reflect costs related to management services provided by J.W. Childs; and

    Adjusted EBITDA does not reflect certain other costs that may recur in future periods.


We compensate for these limitations by relying primarily on our U.S. GAAP results and using Adjusted EBITDA only as a supplemental measure. The following table contains a reconciliation of our net income (loss) determined in accordance with U.S. GAAP to EBITDA and Adjusted EBITDA for the periods indicated:

   
   
   
   
  Twenty-six Weeks Ended  
   
  Fiscal Year  
   
  August 3, 2010   August 2, 2011  
   
  2008   2009   2010  
   
  (restated)
   
  (restated)
  (unaudited)
 
   
  (in thousands)
 
 

Net income (loss)

  $ (124,854 ) $ (4,673 ) $ 349   $ 104   $ 4,665  
   

Income tax expense

    3,806     1,405     846     101     319  
   

Interest income

    (9 )   (12 )   (6 )   (1 )   (3 )
   

Interest expense

    28,342     27,126     31,063     15,024     16,949  
   

Depreciation and amortization

    16,209     16,286     15,448     7,696     8,717  
   

Intangible assets and other amortization

    877     1,143     1,327     551     815  
                         
 

EBITDA

    (75,629 )   41,275     49,027     23,475     31,462  
                         
   

Goodwill impairment charge

    100,332         536          
   

Intangible asset impairment charge

    4,700                  
   

Loss (gain) on store closings and impairment of store assets

    7,419     5,179     2,486     447     39  
   

Loss (gain) from debt extinguishment

        (2,822 )           1,873  
   

Financial sponsor fees and expenses

    490     395     407     211     192  
   

Stock-based compensation

    1,299     84     (515 )   (555 )   39  
   

Vendor new store funds(a)

    681     (87 )   1,540     348     300  
   

Acquisition related expenses(b)

    138     2     453         108  
   

Other (various)(c)

    738     2,297     3,161     478     682  
                         
 

Adjusted EBITDA

  $ 40,168   $ 46,323   $ 57,095   $ 24,404   $ 34,695  
                         
    (a)
    Adjustment to recognize vendor funds received upon the opening of a new store in the period opened, rather than over 36-months as presented in our financial statements, which is consistent with how management has historically reviewed its results of operations.

    (b)
    Noncash effect included in net income related to purchase accounting adjustments made to inventories resulting from acquisitions and other acquisition-related cash costs included in net income, such as direct acquisition costs and costs related to training and integration of acquired businesses.

    (c)
    Consists of various items that management excludes in reviewing the results of operations, including $1.6 million in fiscal 2010 for the estimated costs of a May 26, 2011 settlement of a lawsuit involving alleged violations of the Fair Labor Standards Act brought in April 2010 by a former employee.

(9)
Operational data relates to company-operated stores only.

(10)
Comparable-store sales is a measure commonly used in the retail industry, which indicates store performance by measuring the growth in revenue for certain stores for a particular period over the corresponding period in the prior year. New stores are included in the comparable-store sales calculation beginning in the thirteenth full month of operation. Acquired stores are included in the comparable-store sales calculation beginning in the first month following the anniversary date of the acquisition. The comparable-store sales calculation includes sales related to our e-commerce and other comparable sales channels. New stores that are relocated within a two mile radius of a closed store are included in the comparable-store sales calculation beginning with the first full month of operations by measuring the growth in revenue against the prior year sales of the closed store. Stores that are closed, other than relocated stores, are removed from the comparable-store sales calculation in the month of closing. Comparable-store sales during fiscal years that are comprised of 53 weeks exclude sales for the fifty-third week of the year. The method of calculating comparable-store sales varies across the retail industry and our method may not be the same as other retailers' methods.

(11)
Calculated using net sales for stores open at both the beginning and the end of the period.

(12)
The balance sheet data at August 2, 2011 is presented on an actual basis and on a pro forma basis, giving effect to this offering, the application of the net proceeds therefrom as described in the "Use of Proceeds" and the other adjustments set forth in the unaudited pro forma consolidated financial statements appearing elsewhere in this prospectus.

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RISK FACTORS

        An investment in our common stock involves various risks. You should carefully consider the following risks and all of the other information contained in this prospectus before investing in our common stock. The risks described below are those that we believe are the material risks that we face.


Risks Related to Our Business

Our business is dependent on general economic conditions in our markets.

        Our sales depend, in part, on discretionary spending by our customers. Within the last two years, rising unemployment, reduced consumer confidence and reduced access to credit have combined to lead to sharply reduced consumer spending. If consumer confidence and willingness to spend on discretionary items remains low, our sales and results of operations could be adversely affected. Continued deterioration of financial markets or a worsening or prolonged economic downturn could result in declines in sales and impair our growth. General economic conditions and discretionary spending are beyond our control and are affected by, among other things:

    consumer confidence in the economy;

    unemployment trends;

    consumer debt levels;

    consumer credit availability;

    the housing market;

    gasoline and fuel prices;

    interest rates and inflation;

    price deflation, including due to low-cost imports;

    slower rates of growth in real disposable personal income;

    natural disasters;

    national security concerns;

    tax rates and tax policy; and

    other matters that influence consumer confidence and spending.

        Increasing volatility in financial markets may cause some of the above factors to change with an even greater degree of frequency and magnitude.

Our ability to grow and remain profitable may be limited by direct or indirect competition in the retail bedding industry, which is highly competitive.

        The retail bedding industry in the United States is highly competitive. Participants in the bedding industry compete primarily based on store location, service, price, product selection, brand name recognition and advertising. There can be no assurance that we will be able to continue to compete favorably with our competitors in these areas. Our store competitors include regional and local specialty retailers of bedding (such as Mattress Giant and American Mattress, national and regional chains of retail furniture stores carrying bedding (such as Haverty's and Rooms-To-Go), department store chains with bedding departments (such as Macy's, Sears and JC Penney), big box retailers (such as Walmart), warehouse clubs (such as Costco) and factory direct stores (such as Original Mattress). In the past, we have faced periods of heightened competition that materially affected our results of operations. Certain of our competitors have substantially greater financial and other resources than us.

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Accordingly, we may face periods of intense competition in the future that could have a material adverse effect on our planned growth and future results of operations. In addition, the barriers to entry into the retail bedding industry are relatively low. New or existing bedding retailers could enter our markets and increase the competition we face. In addition, manufacturers and vendors of mattresses and related products, including those whose products we currently sell, could enter the U.S. mattress retail market and start directly competing with us. Competition in existing and new markets may also prevent or delay our ability to gain relative market share. Any of the developments described above could have a material adverse effect on our planned growth and future results of operations.

If we fail to successfully manage the challenges our planned growth poses or encounter unexpected difficulties during our expansion, our net sales and profitability could be materially adversely affected.

        One of our central long term objectives is to increase sales and profitability through market share leadership. Our ability to achieve market share leadership, however, is contingent upon our ability to (1) open stores in favorable locations, (2) advertise our stores in an effective and cost-efficient manner and (3) achieve operating results in new stores at the same level as our similarly situated current stores. There can be no assurance, however, that we will be able to open stores in new markets at the rate required to achieve market leadership in such markets, identify and obtain favorable store sites, arrange favorable leases for stores or obtain governmental and other third-party consents, permits and licenses needed to open or operate stores in a timely manner, train and hire a sufficient number of qualified managers for new stores, attract a strong customer base and brand familiarity in new markets, or successfully compete with established mattress stores in the new markets we enter. Moreover, if we are unable to open an adequate number of stores in a market, or if store-level profitability is lower than expectations, we may be unable to achieve the market presence necessary to justify the considerable expense of radio or television advertising and could be forced to rely upon less effective advertising mediums. Failure to open stores in favorable locations or to advertise in an effective and cost-efficient manner could place us at a competitive disadvantage as compared to retailers who were more adept than we at managing these challenges, which, in turn, could negatively affect our overall operating results.

Our comparable-store sales and results of operations fluctuate due to a variety of economic, operating, industry and environmental factors and may not be fair indicators of our performance.

        Our comparable-store sales and operating results have experienced fluctuations, which can be expected to continue. Numerous factors affect our comparable-store sales results, including among others, the timing of new and relocated store openings, the relative proportion of new and relocated stores to mature stores, cannibalization resulting from the opening of new stores in existing markets, the acquisition and rebranding of competitors' stores in existing Mattress Firm markets, changes in advertising and other operating costs, the timing and level of markdowns, changes in our product mix, weather conditions, retail trends, the retail sales environment, economic conditions, inflation, the impact of competition and our ability to execute our business strategy efficiently. As a result, comparable-store sales or operating results may fluctuate, and may cause the price of our common stock to fluctuate significantly. Therefore, we believe period-to-period comparisons of our results may not be a fair indicator of, and should not be relied upon as a measure of, our operating performance.

We intend to aggressively open additional stores in our existing markets, which may diminish sales by existing stores in those markets and strain our ability to find qualified personnel or divert resources from our existing stores, negatively affecting our overall operating results.

        Pursuant to our expansion strategy, we intend to aggressively open additional stores in our existing markets, including relocations of existing stores. Because our stores typically draw customers from their local areas, additional stores may draw customers away from nearby existing stores and may cause our

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comparable-store sales performance and customer counts at those existing stores to decline, which may adversely affect our overall operating results. In addition, our ability to open additional stores will be dependent on our ability to promote and/or recruit enough qualified field managers, store managers, assistant store managers and sales associates. The time and effort required to train and supervise a large number of new managers and associates and integrate them into our culture may divert resources from our existing stores. If we are unable to profitably open additional stores in existing markets and limit the adverse impact of those new stores on existing stores, it may reduce our comparable-store sales and overall operating results during the implementation of our expansion strategy.

Our expansion strategy will be dependent upon, and limited by, the availability of adequate capital.

        Our expansion strategy will require additional capital for, among other purposes, opening new stores and entering new markets. Such capital expenditures will include researching real estate and consumer markets, lease, inventory, property and equipment costs, integration of new stores and markets into company-wide systems and programs and other costs associated with new stores and market entry expenses and growth. If cash generated internally is insufficient to fund capital requirements, or if funds are not available under our existing credit facility, we will require additional debt or equity financing. Adequate financing may not be available or, if available, may not be available on terms satisfactory to us. In addition, our debt agreements provide a limit on the amount of capital expenditures we may make annually. If we fail to obtain sufficient additional capital in the future or we are unable to make capital expenditures under our debt agreements, we could be forced to curtail our expansion strategies by reducing or delaying capital expenditures relating to new stores and new market entry. As a result, there can be no assurance that we will be able to fund our current plans for the opening of new stores or entry into new markets.

We may from time to time acquire complementary businesses, including operations of our franchisees, which will subject us to a number of risks.

        Any acquisitions we may undertake involve a number of risks, including:

    failure of the acquired businesses to achieve the results we expect;

    potential comparable-store sales declines as a result of sales culture integration challenges and conversion of acquired stores to the Mattress Firm brand;

    diversion of capital and management attention from operational matters;

    our inability to retain key personnel of the acquired businesses;

    risks associated with unanticipated events or liabilities;

    the potential disruption and strain on our existing business and resources that could result from our planned growth and continuing integration of our acquisitions; and

    customer dissatisfaction or performance problems at the acquired businesses.

        If we are unable to integrate or successfully manage any business that we acquire, we may not realize anticipated cost savings, improved efficiencies or revenue growth, which may result in reduced profitability or operating losses. In addition, we may face competition for acquisition candidates, which may limit the number of acquisition opportunities and may lead to higher acquisition prices. Moreover, acquisitions of businesses may require the issuance of additional equity financing, which would result in dilution of our existing stockholders. The realization of all or any of the risks described above could materially and adversely affect our reputation and our results of operations.

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A deterioration in our relationships with, or a dilution of the brand images of, our primary suppliers could adversely affect our brand and customer satisfaction and result in reduced sales and operating results.

        We currently rely on Sealy, Simmons and Tempur-Pedic as our primary suppliers of branded mattresses. Purchases of products from these three manufacturers accounted for 80% of our mattress product costs for fiscal 2010. Because of the large volume of our business with these manufacturers and our use of their branding in our marketing initiatives, our success depends on the continued popularity and reputation of these manufacturers. Any dilution of their brand images or adverse change in our relationship with any of them or to their financial condition, production efficiency, product development or marketing capabilities could adversely affect our own brand and the level of our customers' satisfaction, among other things, which could result in reduced sales and operating results.

        We use Corsicana as a primary supplier of our private label mattresses, which accounted for 14% of our mattress product costs for fiscal 2010. If our relationships with Sealy, Simmons, Tempur-Pedic or Corsicana are terminated or otherwise impaired, or if any of them materially increase their prices, it could have a material adverse effect on our business, financial condition and results of operations.

We depend on a number of suppliers, and any failure by any of them to supply us with products may impair our inventory and adversely affect our ability to meet customer demands, which could result in a decrease in net sales.

        Through our operating subsidiaries, we maintain supply agreements with Sealy, Simmons, Tempur-Pedic and Corsicana. Our current suppliers may not continue to sell products to us on acceptable terms or at all, and we may not be able to establish relationships with new suppliers to ensure delivery of products in a timely manner or on terms acceptable to us. We may not be able to acquire desired merchandise in sufficient quantities on terms acceptable to us in the future. We are also dependent on suppliers for assuring the quality of merchandise supplied to us. Our inability to acquire suitable merchandise in the future or the loss of one or more of our suppliers and our failure to replace them may harm our relationship with our customers and our ability to attract new customers, resulting in a decrease in net sales.

If customers are unable to obtain third-party financing at appropriate rates, sales of our products could be materially adversely affected.

        We offer financing to consumers through third party consumer finance companies. Our business is affected by the availability and terms of financing to customers. During much of the fourth quarter of fiscal 2008 and continuing into fiscal 2009, we experienced significantly lower credit approval rates for our customers. Sales results were negatively affected as a result. Another reduction of credit availability to our customers could have a material impact on our results of operations.

We may not be able to successfully anticipate consumer trends and our failure to do so may lead to loss of consumer acceptance of the products we sell, resulting in reduced net sales.

        Our success depends on our ability to anticipate and respond to changing trends and consumer demands in a timely manner. If we fail to identify and respond to emerging trends, consumer acceptance of the merchandise we sell and our image with current or potential customers may be harmed, which could reduce our net sales. For example, the Company has responded to the trend in favor of specialty bedding products and sleep systems, such as viscoelastic foam mattresses, by entering into new arrangements with suppliers and reallocating store display space without certainty of success or that existing relationships with conventional mattress suppliers will not be jeopardized. Additionally, if we misjudge market trends, we may significantly overstock unpopular products and be forced to take significant inventory markdowns, which would have a negative impact on our gross profit and cash flow. Conversely, shortages of models that prove popular could also reduce our net sales.

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We depend on a few key employees, and if we lose the services of certain of our principal executive officers, we may not be able to run our business effectively.

        Our future success depends in part on our ability to attract and retain key executive, merchandising, marketing and sales personnel. Our executive officers include R. Stephen Stagner, our President and Chief Executive Officer, Stephen G. Fendrich, our Chief Strategy Officer, and James R. Black, our Executive Vice President and Chief Financial Officer. We have an employment agreement with each of Messrs. Stagner, Fendrich and Black. If any of these executive officers ceases to be employed by us, we would have to hire additional qualified personnel. Our ability to successfully hire other experienced and qualified executive officers cannot be assured and may be difficult because we face competition for these professionals from our competitors, our suppliers and other companies operating in our industry. As a result, the loss or unavailability of any of our executive officers could have a material adverse effect on us.

Our substantial debt could adversely affect us, make us more vulnerable to adverse economic or industry conditions and prevent us from fulfilling our debt obligations or from funding our expansion strategy.

        We have a substantial amount of debt outstanding and significant debt service requirements. As of August 2, 2011, on a pro forma basis after giving effect to the offering, our planned use of proceeds, the conversion of the Convertible Notes and the conversion or repayment of the PIK Notes, we had $229.4 million of total indebtedness, consisting of $229.3 million outstanding under the 2007 Senior Credit Facility and $0.1 million of other long-term indebtedness. Our substantial indebtedness could have serious consequences, such as:

    limiting our ability to obtain additional financing to fund our working capital, capital expenditures, debt service requirements, expansion strategy or other purposes;

    placing us at a competitive disadvantage compared to competitors with less debt;

    increasing our vulnerability to, and reducing our flexibility in planning for, adverse changes in economic, industry and competitive conditions; and

    increasing our vulnerability to increases in interest rates because borrowings under the 2007 Senior Credit Facility are subject to variable interest rates.

        The potential consequences of our substantial indebtedness make us more vulnerable to defaults and place us at a competitive disadvantage. A substantial or extended increase in interest rates could significantly affect our cash available to make scheduled payments on the 2007 Senior Credit Facility or to fund our expansion strategy. If we do not have sufficient earnings to service our debt, we would need to refinance all or part of our existing debt, sell assets, borrow more money or sell securities, none of which we can guarantee we will be able to achieve on commercially reasonable terms, if at all.

Our debt agreements contain restrictions that limit our flexibility in operating our business.

        The 2007 Senior Credit Facility contains negative covenants that limit our ability to engage in specified types of transactions. These covenants limit our ability and the ability of our restricted subsidiaries to, among other things:

    incur indebtedness;

    create liens;

    engage in mergers or consolidations;

    sell assets (including pursuant to sale and leaseback transactions);

    pay dividends and distributions or repurchase our capital stock;

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    make investments, acquisitions, loans or advances;

    make capital expenditures;

    repay, prepay or redeem certain indebtedness;

    engage in certain transactions with affiliates;

    enter into agreements limiting subsidiary distributions;

    enter into agreements limiting the ability to create liens;

    amend material agreements governing certain indebtedness; and

    change our lines of business.

        A breach of any of these covenants could result in an event of default under the 2007 Senior Credit Facility. Upon the occurrence of an event of default under the 2007 Senior Credit Facility, the lenders could elect to declare all amounts outstanding under such facility to be immediately due and payable and terminate all commitments to extend further credit, or seek amendments to our debt agreements that would provide for terms more favorable to such lenders and that we may have to accept under the circumstances. If we were unable to repay those amounts, the lenders under the 2007 Senior Credit Facility could proceed against the collateral granted to them to secure that indebtedness. We have pledged a significant portion of our assets as collateral under the 2007 Senior Credit Facility. If the lenders under the 2007 Senior Credit Facility accelerate the repayment of borrowings, we cannot be sure that we will have sufficient assets to repay the 2007 Senior Credit Facility.

If we fail to hire, train and retain qualified managers, sales associates and other employees our superior customer service could be compromised and we could lose sales to our competitors.

        A key element of our competitive strategy is to provide product expertise to our customers through our extensively trained, commissioned sales associates. If we are unable to attract and retain qualified personnel and managers as needed in the future, including qualified sales personnel, our level of customer service may decline, which may decrease our net sales and profitability.

Our future growth and profitability will be dependent in part on the effectiveness and efficiency of our advertising expenditures.

        Our advertising expenditures, which are the largest component of our sales and marketing expenses are expected to continue to increase for the foreseeable future. A significant portion of our advertising expenditures are made in the higher cost radio and television formats. We cannot assure you that our planned increases in advertising expenditures will result in increased customer traffic, sales, levels of brand name awareness or market share or that we will be able to manage such advertising expenditures on a cost-effective basis. Should we fail to realize the anticipated benefits of our advertising program, or should we fail to effectively manage advertising costs, this could have a material adverse effect on our growth prospects and profitability.

Our operating results are seasonal and subject to adverse weather and other circumstances, the occurrence of which during periods of expected higher sales may result in disproportionately reduced sales for the entire year.

        We historically have experienced and expect to continue to experience seasonality in our net sales and net income. We generally have experienced more sales and a greater portion of income during the second and third quarters of our fiscal year due to a concentration of holidays such as Memorial Day, the Fourth of July and Labor Day occurring in the summer and a higher number of home sales occurring in autumn. Over the past five fiscal years, (i) the second fiscal quarter generated 26.0% of

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our net sales, (ii) the third fiscal quarter generated 26.4% of our net sales and (iii) the other fiscal quarters generated 47.6% of our net sales. We expect this seasonality to continue for the foreseeable future. Any decrease in our second or third quarter sales, whether because of adverse economic conditions, a slowdown in home sales, adverse weather conditions, timing of holidays within our quarters or other unfavorable circumstances, could have a disproportionately adverse effect on net sales and operating results for the entire fiscal year.

If we are unable to renew or replace our current store leases or if we are unable to enter into leases for additional stores on favorable terms, or if one or more of our current leases are terminated prior to expiration of their stated term and we cannot find suitable alternate locations, our growth and profitability could be negatively impacted.

        We currently lease all but one of our store locations. Many of our current leases provide for our unilateral option to renew for several additional rental periods at specific rental rates. Our ability to re-negotiate favorable terms on an expiring lease or to negotiate favorable terms for a suitable alternate location, and our ability to negotiate favorable lease terms for additional store locations could depend on conditions in the real estate market, competition for desirable properties, our relationships with current and prospective landlords or on other factors that are not within our control. Any or all of these factors and conditions could negatively impact our growth and profitability.

Because our stores are generally concentrated in the Gulf Coast and Southeast regions of the United States, we are subject to regional risks.

        We have a high concentration of stores in the Gulf Coast and Southeast regions. We therefore have exposure to these local economies as well as weather conditions and natural disasters occurring in these regions, including hurricanes, tornadoes and other natural disasters. If these markets individually or collectively suffer an economic downturn or other significant adverse event, there could be an adverse impact on our comparable-store sales, net sales and profitability and our ability to implement our planned expansion program. Any natural disaster or other serious disruption in these markets due to fire, tornado, hurricane or any other calamity could damage inventory and could result in decreased sales.

Our results may be adversely affected by fluctuations in raw material and energy costs.

        Our results may be affected by the prices of the components and raw materials used in the manufacture of the mattress products and accessories we sell. These prices may fluctuate based on a number of factors beyond our control, including: oil prices, changes in supply and demand, general economic conditions, labor costs, competition, import duties, tariffs, currency exchange rates and government regulation. In addition, energy costs have fluctuated dramatically in the past. These fluctuations may result in an increase in our transportation costs for distribution, utility costs for our retail stores and overall costs to purchase products from our vendors.

        We may not be able to adjust the prices of our products, especially in the short-term, to recover these cost increases in raw materials and energy. A continual rise in raw material and energy costs could adversely affect consumer spending and demand for our products and increase our operating costs, both of which could have a material adverse effect on our financial condition and results of operations.

We are subject to government regulation and audits from various taxing authorities, which could impose substantial costs on our operations or reduce our operational flexibility.

        Our products and our marketing and advertising programs are and will continue to be subject to regulation in the U.S. by various federal, state and local regulatory authorities, including the Federal

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Trade Commission. Compliance with these regulations may have an adverse effect on our business. In addition, our operations are subject to federal, state and local consumer protection regulations and other laws relating specifically to the bedding industry. For example, U.S. Consumer Product Safety Commission has adopted rules relating to fire retardancy standards for the mattress and pillow industry. State and local bedding industry regulations vary among the states in which we operate but generally impose requirements as to the proper labeling of bedding merchandise, restrictions regarding the identification of merchandise as "new" or otherwise, controls as to hygiene and other aspects of product handling, sales and resales and penalties for violations. We and/or our suppliers may be required to incur significant expense to the extent that these regulations change and require new and different compliance measures. For example, new legislation aimed at improving the fire retardancy of mattresses or regulating the handling of mattresses in connection with preventing or controlling the spread of bed bugs could be passed, which could result in product recalls or in a significant increase in the cost of operating our business. In addition, failure to comply with these various regulations may result in penalties, the inability to conduct business as previously conducted or at all, and/or adverse publicity, among other things.

        We are also subject to Federal Trade Commission and state laws regarding the offering of franchises and their operations and management. State franchise laws may delay or prevent us from terminating a franchise or withholding consent to renew or transfer a franchise. We may, therefore, be required to retain an underperforming franchise and may be unable to replace the franchise, which could have an adverse effect on franchise revenues. Although we believe that we are in substantial compliance with these bedding industry and franchise regulations, we may be required in the future to incur expense and/or modify our operations in order to ensure such compliance.

        We are also subject to audits from various taxing authorities. Currently, we are not under audit in any of the jurisdictions in which we operate. Changes in tax laws in any of the multiple jurisdictions in which we operate, or adverse outcomes from tax audits that we may be subject to in any of the jurisdictions in which we operate, could result in an unfavorable change in our effective tax rate, which could have an adverse effect on our business and results of our operations.

Our success is highly dependent on our ability to provide timely delivery to our customers, and any disruption in our delivery capabilities or our related planning and control processes may adversely affect our operating results.

        An important part of our success is due to our ability to deliver mattresses and bedding-related products quickly to our customers. This in turn is due to our successful planning and distribution infrastructure, including merchandise ordering, transportation and receipt processing, and the ability of our suppliers to meet our distribution requirements. Our ability to maintain this success depends on the continued identification and implementation of improvements to our planning processes, distribution infrastructure and supply chain. We also need to ensure that our distribution infrastructure and supply chain keep pace with our anticipated growth and increased number of stores. The cost of these enhanced processes could be significant and any failure to maintain, grow or improve them could adversely affect our operating results. Our business could also be adversely affected if there are delays in product shipments to us due to freight difficulties, difficulties of our suppliers involving strikes or other difficulties at their principal transport providers or otherwise.

Our ability to control labor costs is limited, which may negatively affect our business.

        Our ability to control labor costs is subject to numerous external factors, including prevailing wage rates, the impact of legislation or regulations governing healthcare benefits or labor relations, such as the Employee Free Choice Act, and health and other insurance costs. If our labor and/or benefit costs increase, we may not be able to hire or maintain qualified personnel to the extent necessary to execute our competitive strategy, which could adversely affect our results of operations.

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There can be no assurance that our warranty claims and comfort exchange return rates will remain within acceptable levels.

        Under the terms of our supply agreements with some of our major suppliers of conventional mattress products, we currently are financially responsible for returns resulting from product defects. We also provide our customers with a 100-day comfort satisfaction guarantee whereby, within 100 days from the date of original purchase, if the new mattress is uncomfortable, we will exchange it for a mattress of equal or similar quality with no exchange fee, subject to standard transportation charges. Additionally, we provide our customers with a low price guarantee whereby if a customer finds the same or comparable sleep set for less than our displayed or advertised price within 100 days of purchase, we will beat our competitor's price on such comparable sleep set by 10% and refund the customer the difference. While we establish reserves at the time of sale for these exposures, there can be no assurance that our reserves adequately reflect this enhancement and no assurance that warranty claims and comfort exchange return rates will remain within acceptable levels. An increase in warranty claims and comfort exchange return rates could have a material adverse effect on our business, financial condition and operating results.

If we determine that our goodwill or other acquired intangible assets are impaired, we may have to write off all or a portion of the impaired assets.

        As of August 2, 2011, we had goodwill and intangible assets, net of accumulated amortization, of $287.4 million and $84.8 million, respectively. In fiscal 2007 and 2008, as a result of the global economic crisis, we incurred goodwill and intangible asset impairments of $43.6 million and $105.0 million, respectively, and we may incur goodwill and intangible asset impairments in the future. Additionally, we recognized a $0.5 million impairment of goodwill related to two markets in fiscal 2010. Management is required to exercise significant judgment in identifying and assessing whether impairment indicators exist, or if events or changes in circumstances have occurred, including market conditions, operating results, competition and general economic conditions. Current accounting guidance requires that we test our goodwill and indefinite-lived intangible assets for impairment on an annual basis, or more frequently if warranted by the circumstances. Any changes in key assumptions about the business units and their prospects or changes in market conditions or other externalities could result in an impairment charge, and such a charge could have a material adverse effect on our business, results of operations and financial condition. In addition, as we test goodwill impairment at the reporting unit level, which is each Company-operated metropolitan market, we may be required to incur goodwill impairment charges based on adverse changes affecting a particular metropolitan market, regardless of our overall performance. Such impairment charges may have a material adverse effect on our results of operations.

Historically, we have experienced significant losses on store closings and impairment of store assets. There can be no guarantee that we will not experience similar or greater losses of this kind in the future due to general economic conditions, competitive or operating factors or other reasons, which may have a material adverse effect on our results of operations.

        We experienced losses on store closings and impairment of store assets of $7.4 million, $5.2 million and $2.5 million in fiscal 2008, fiscal 2009 and fiscal 2010, respectively. These amounts include a non-cash impairment charge for long-lived assets to reduce the carrying value to estimated fair value based on our periodic assessment of whether projected future cash flows of individual stores are sufficient to recover the carrying value of the related assets. This non-impairment charge for long-lived assets consists primarily of store leasehold costs and related equipment and was in the amounts of $6.3 million, $2.3 million and $1.7 million during fiscal 2008, fiscal 2009 and fiscal 2010, respectively. If we are forced to close stores in the future due to general economic conditions, competitive or operating factors or other reasons, the related losses may have a material adverse effect on our results

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of operations. In addition, if we are unsuccessful in our expansion strategy and are required to close a large number of stores, the risk of incurring losses on store closings may increase.

We are a holding company with no business operations of our own and depend on cash flow from our subsidiaries to meet our obligations.

        We are a holding company with no business operations of our own or material assets other than the stock of our subsidiaries. Accordingly, all of our operations are conducted by our subsidiaries. As a holding company, we require dividends and other payments from our subsidiaries to meet cash requirements. The terms of our credit facility restrict our subsidiaries from paying dividends and otherwise transferring cash or other assets to us. We currently have no obligations that require cash funding from our subsidiaries. If there is an insolvency, liquidation or other reorganization of any of our subsidiaries, our stockholders likely will have no right to proceed against their assets. Creditors of those subsidiaries will be entitled to payment in full from the sale or other disposal of the assets of those subsidiaries before we, as an equityholder, would be entitled to receive any distribution from that sale or disposal. If our subsidiaries are unable to pay us dividends or make other payments to us when needed, we will be unable to pay dividends or satisfy our obligations.

Product safety issues, including product recalls, could harm our reputation, divert resources, reduce sales and increase costs.

        The products we sell in our stores are subject to regulation by the Consumer Product Safety Commission and similar state and international regulatory authorities. Such products could be subject to recalls and other actions by these authorities. Product safety concerns may require us to voluntarily remove selected products from our stores. Such recalls and voluntary removal of products can result in, among other things, lost sales, diverted resources, potential harm to our reputation and increased customer service costs, which could have a material adverse effect on our financial condition.

Our business exposes us to personal injury and product liability claims, which could result in adverse publicity and harm to our brands and our results of operations.

        We are from time to time subject to claims due to the injury of an individual in our stores or on our property. In addition, we may be subject to product liability claims for the products that we sell. Subject to certain exceptions, our purchase orders generally require the manufacturer to indemnify us against any product liability claims; however, if the manufacturer does not have insurance or becomes insolvent, there is a risk we would not be indemnified. Any personal injury or product liability claim made against us, whether or not it has merit, could be time consuming and costly to defend, resulting in adverse publicity, or damage to our reputation, and have an adverse effect on our results of operations. In addition, any negative publicity involving our vendors, employees and other parties who are not within our control could negatively impact us.

Our business operations could be disrupted if our information technology systems fail to perform adequately or we are unable to protect the integrity and security of our customers' information.

        We depend largely upon our information technology systems in the conduct of all aspects of our operations. If our information technology systems fail to perform as anticipated, we could experience difficulties in virtually any area of our operations, including but not limited to replenishing inventories or in delivering our products to store locations in response to consumer demands. In addition, we are in the process of replacing our enterprise resource planning, or "ERP," system and plan to commence pilot market testing of the new system by the end of fiscal 2011. We may experience difficulties in transitioning to new or upgraded systems, including loss of data and decreases in productivity as our personnel become familiar with new systems. If we experience difficulties in implementing new or upgraded information systems or experience significant system failures, or if we are unable to

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successfully modify our information systems to respond to changes in our business needs, our ability to run our business could be adversely affected. It is also possible that our competitors could develop better platforms than ours, which could negatively impact our internet sales. Any of these or other systems-related problems could, in turn, adversely affect our sales and profitability.

        In addition, in the ordinary course of our business, we collect and store certain personal information from individuals, such as our customers and suppliers, and we process customer payment card and check information, including via our internet platform. Computer hackers may attempt to penetrate our computer system and, if successful, misappropriate personal information, payment card or check information or confidential Company business information. In addition, a Company employee, contractor or other third party with whom we do business may attempt to circumvent our security measures in order to obtain such information and may purposefully or inadvertently cause a breach involving such information. Any failure to maintain the security of our customers' confidential information, or data belonging to us or our suppliers, could put us at a competitive disadvantage, result in deterioration in our customers' confidence in us, subject us to potential litigation and liability, and fines and penalties, resulting in a possible material adverse impact on our business, results of operations, cash flows and financial performance.


Risks Related to Our Franchises

A portion of our income is generated from our franchisees and our income could decrease if our franchisees do not conduct their operations profitably.

        As of August 2, 2011, approximately 15% of our stores were operated by franchisees. During fiscal 2009, fiscal 2010 and the twenty-six weeks ended August 2, 2011, we derived $2.1 million, $3.2 million and $2.1 million, respectively, from franchise fees and royalties. Franchisees are independent contractors and are not our employees. We provide training and support to franchisees, but the quality of franchised store operations may be diminished by any number of factors beyond our control. The closing of franchised stores, the failure of franchisees to comply with our standard operating procedures and effectively run their operations or the failure of franchisees to hire and adequately train qualified managers and other personnel could adversely affect our image and reputation, and the image and reputation of other franchisees, and could reduce the amount of our revenues and our franchise revenues, which could result in lower franchise fees and royalties to us. These factors could have a material adverse effect on our financial condition and results of operations. In addition, litigation with franchisees that may arise from time to time could be costly and the outcome thereof would be difficult to predict.

We may be unable to audit or otherwise independently monitor the results of our franchisees, which could adversely affect our results of operations.

        Franchisees pay us franchise fees and royalties as a percentage of their gross revenues. Although the agreements with our franchisees give us the right to audit their books and records, we may not be able to audit or otherwise readily and independently monitor franchisee performance on a regular basis or at all. As a result, we may experience delays or failures in discovering and/or recouping underpayments. In addition, to the extent that we rely on the integrity of the financial and other information from our franchisees, we may experience difficulties with respect to internal control, measurement and reporting of our franchise fee and royalty receipts and receivables.

The existence of franchisees in some of our markets may restrict our ability to grow in those markets through acquisitions or organically.

        We enter into franchise agreements with our franchisees which, among other things, limit our ability to compete with the franchisees in the markets in which they operate. If we determine at some

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point in the future that we would like to grow in those markets through acquisitions or organically, our ability to do so may be substantially restricted under the franchise agreements.


Risks Related to this Offering and Our Stock

We have identified material weaknesses in our internal control over interim unaudited financial reporting and our impairment testing for goodwill. If we fail to remediate these material weaknesses or otherwise fail to achieve and maintain effective internal control over financial reporting, we could face difficulties in preparing timely and accurate financial reports, which could result in a loss of investor confidence in our reported results and a decline in our stock price.

        In connection with our preparation of the financial information for the twenty-six weeks ended August 2, 2011 we identified a material error in the unaudited intra-period income tax allocation for the thirteen weeks ended May 4, 2010. We have corrected this error, which resulted in a reduction to income tax expense of $2.5 million for the thirteen weeks ended May 4, 2010, and restated our reported results for the thirteen weeks ended May 4, 2010. This error was limited to the intra-period allocation and did not necessitate a restatement of our fiscal 2010 income tax provision or our fiscal 2010 financial statements.

        Additionally, we identified errors that existed with respect to the timing and amount of goodwill impairment recognized in certain prior periods. Under the requirements of U.S. GAAP applicable to our historical financial reporting periods, goodwill impairment is tested at least annually for each "reporting unit." A reporting unit is defined as an operating segment or one level below an operating segment (a "component"), if the component is a business and operating results for the component are regularly reviewed by segment management. Furthermore, components may be aggregated in determining a reporting unit if they have similar economic characteristics. We have determined that each Company-operated metropolitan market is an operating segment. Our historical accounting policy defined a reporting unit for purposes of goodwill impairment testing as the aggregate of all of our operating segments (i.e., Company-operated metropolitan markets), resulting in a single reporting unit. Upon further review, we have determined that each Company-operated store is a component and that stores in a metropolitan market may be aggregated in determining a reporting unit, as the stores have similar economic characteristics. We evaluated reporting units annually; however, we applied the guidance incorrectly in light of the facts and circumstances of our business. As a result, we have concluded that goodwill impairment should be evaluated for each Company-operated metropolitan market. We have tested goodwill impairment for historical periods based upon the revised definition of reporting units and have determined that errors existed in the previously recorded amounts of goodwill impairment charges. We have restated our consolidated financial statements to correct these errors, which has resulted in goodwill impairment charges, as restated, in the amounts of $43.6 million, $100.3 million, zero and $0.5 million for fiscal 2007, fiscal 2008, fiscal 2009 and fiscal 2010, respectively, as compared with previously reported goodwill impairment charges of zero, $138.1 million, zero and zero for fiscal 2007, fiscal 2008, fiscal 2009 and fiscal 2010, respectively.

        Management considers the failure to identify the errors discussed above in a timely manner material weaknesses in our internal control over financial reporting under the standards established by the United States Public Company Accounting Oversight Board, or the "PCAOB Standards." Under the PCAOB standards, a material weakness is defined as a deficiency, or a combination of deficiencies, in internal control, such that there is a reasonable possibility that a material misstatement of the entity's financial statements will not be prevented, or detected and corrected on a timely basis. We are in the process of remediating these material weaknesses by implementing more effective management review practices on interim financial reporting and reviewing complex technical accounting policies periodically.

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        Upon the completion of this offering, we may not have completed all of these improvements and fully remediated these material weaknesses, and we will have had only limited operating experience with the improvements we have made to date. We cannot assure you that the measures we have taken to date, or any future measures we may implement, will ensure that we maintain adequate control over our financial processes and reporting. In addition, it is possible that we or our independent registered public accounting firm may identify additional errors in our financial statements that may be considered significant deficiencies or material weaknesses in our internal control over financial reporting.

        Furthermore, the Sarbanes-Oxley Act of 2002, or "SOX," requires, among other things, that we assess the effectiveness of our internal control over financial reporting annually and disclosure controls and procedures quarterly. In particular, beginning with fiscal 2012, we must perform system and process evaluation and testing of our internal control over financial reporting to allow management to report on, and our independent registered public accounting firm to attest to, the effectiveness of our internal control over financial reporting, as required by Section 404 of SOX. Our testing, or the subsequent testing by our independent registered public accounting firm, that must be performed for fiscal 2012 may reveal other material weaknesses or that the material weaknesses described above have not been fully remediated.

        If we do not remediate the material weaknesses described above, other material weaknesses are identified or we are not able to comply with the requirements of Section 404 of SOX in a timely manner, our reported financial results could be restated or we could receive an adverse opinion regarding our internal control from our independent registered public accounting firm. As a result, we could also fail to meet the periodic reporting obligations that we will become subject to after the completion of this offering and become subject to investigations or sanctions by regulatory authorities, which would require additional financial and management resources. Any of the foregoing events could cause investors to lose confidence in our reported financial information and lead to a decline in our stock price.

An active, liquid trading market for our common stock may not develop.

        Prior to this offering, there has not been a public market for our common stock. We cannot predict the extent to which investor interest in our company will lead to the development of a trading market on the NASDAQ Global Market or otherwise, or how active and liquid that market may become. If an active and liquid trading market does not develop, you may have difficulty selling any of our common stock that you purchase. The initial public offering price for the shares will be determined by negotiations between us and the underwriters and may not be indicative of prices that will prevail in the open market following this offering. The market price of our common stock may decline below the initial offering price, and you may not be able to sell your shares of our common stock at or above the price you paid in this offering, or at all.

Because we have no current plans to pay cash dividends on our common stock for the foreseeable future, you may not receive any return on investment unless you sell your common stock for a price greater than that which you paid for it.

        We may retain future earnings, if any, for future operations, expansion and debt repayment and have no current plans to pay any cash dividends for the foreseeable future. Any decision to declare and pay dividends in the future will be made at the discretion of our board of directors and will depend on, among other things, our results of operations, financial condition, cash requirements, contractual restrictions and other factors that our board of directors may deem relevant. In addition, our ability to pay dividends may be limited by covenants of any existing and future outstanding indebtedness we or our subsidiaries incur, including the 2007 Senior Credit Facility (described in "Description of Certain Indebtedness"). As a result, you may not receive any return on an investment in our common stock unless you sell our common stock for a price greater than that which you paid for it.

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Requirements associated with being a public company will require significant company resources and management attention.

        Prior to this offering, we had not been subject to the reporting requirements of the Securities Exchange Act of 1934, as amended, or the "Exchange Act," or the other rules and regulations of the Securities and Exchange Commission, or the "SEC," or any securities exchange relating to public companies. We are working with legal, accounting and financial advisors to identify those areas in which changes should be made to our financial and management control systems to manage our growth and our obligations as a public company. These areas include corporate governance, corporate control, internal audit, disclosure controls and procedures and financial reporting and accounting systems. We have made, and will continue to make, changes in these and other areas, including our internal controls over financial reporting. However, we cannot assure you that these and other measures we may take will be sufficient to allow us to satisfy our obligations as a public company on a timely basis.

        In addition, compliance with reporting and other requirements applicable to public companies will create additional costs for us, will require the time and attention of management and will require the hiring of additional personnel and outside consultants. We cannot predict or estimate the amount of the additional costs we may incur, the timing of such costs or the degree to which our management's attention will be consumed by these matters. In addition, being a public company could make it more difficult or more costly for us to obtain certain types of insurance, including directors' and officers' liability insurance, and we may be forced to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar coverage. The impact of these events could also make it more difficult for us to attract and retain qualified persons to serve on our board of directors, our board committees or as executive officers.

Our stock price could be extremely volatile and, as a result, you may not be able to resell your shares at or above the price you paid for them.

        Before this offering there has not been a public market for our common stock, and an active public market for our common stock may not develop or be sustained after this offering. In addition, the stock market in general, and the market for stocks of some specialty retailers in particular, has been highly volatile. As a result, the market price of our common stock is likely to be similarly volatile, and investors in our common stock may experience a decrease, which could be substantial, in the value of their stock, including decreases unrelated to our operating performance or prospects, and could lose part or all of their investment. The price of our common stock could be subject to wide fluctuations in response to a number of factors, including those described elsewhere in this prospectus and others such as:

    variations in our operating performance and the performance of our competitors;

    actual or anticipated fluctuations in our quarterly or annual operating results;

    changes in our net sales, comparable-store sales or earnings estimates or recommendations by securities analysts;

    publication of research reports by securities analysts about us or our competitors or our industry;

    our failure or the failure of our competitors to meet analysts' projections or guidance that we or our competitors may give to the market;

    additions and departures of key personnel;

    strategic decisions by us or our competitors, such as acquisitions, divestitures, spin-offs, joint ventures, strategic investments or changes in business strategy;

    the passage of legislation or other regulatory developments affecting us or our industry;

    speculation in the press or investment community;

    changes in accounting principles;

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    terrorist acts, acts of war or periods of widespread civil unrest; and

    changes in general market and economic conditions.

        As we are a specialty retailer in a single industry, we are especially vulnerable to these factors to the extent that they affect our industry or our products, or to a lesser extent our markets. Other retailers with more diversified product offerings may not be similarly at risk. For example, department stores that experience adverse developments regarding their bedding products may be better able to absorb the adverse effects. In the past, securities class action litigation has often been initiated against companies following periods of volatility in their stock price. This type of litigation could result in substantial costs and divert our management's attention and resources, and could also require us to make substantial payments to satisfy judgments or to settle litigation.

There may be sales of a substantial amount of our common stock after this offering by our current stockholders, and these sales could cause the price of our common stock to fall.

        After this offering, there will be 33,262,941 shares of common stock outstanding. There will be 34,096,274 shares issued and outstanding if the underwriters exercise in full their option to purchase additional shares. Of our issued and outstanding shares, all the common stock sold in this offering will be freely transferable, except for any shares held by our "affiliates," as that term is defined in Rule 144 under the Securities Act of 1933, as amended, or the "Securities Act." Following completion of this offering, approximately 64.4% and 8.4% of our outstanding common stock will be held directly or indirectly by investment funds associated with J.W. Childs and members of our management and employees, respectively.

        We expect that Mattress Firm Holdings, LLC and each of our directors, executive officers and significant equity holders of Mattress Firm Holdings, LLC (including affiliates of J.W. Childs) will enter into a lock-up agreement with Barclays Capital Inc. and UBS Securities LLC, on behalf of the underwriters, which regulates their sales of our common stock for a period of 180 days after the date of this prospectus, subject to certain exceptions and automatic extensions in certain circumstances. See "Shares Eligible for Future Sale—Lock-Up Agreements."

        Sales of substantial amounts of our common stock in the public market after this offering, or the perception that such sales will occur, could adversely affect the market price of our common stock and make it difficult for us to raise funds through securities offerings in the future. Of the shares to be outstanding after the offering, the shares offered by this prospectus will be eligible for immediate sale in the public market without restriction by persons other than our affiliates. Our remaining outstanding shares will become available for resale in the public market as shown in the chart below (share numbers below are based on and give effect to the assumptions set forth under "Prospectus Summary—The Offering—Note Regarding Outstanding Shares and Beneficial Ownership"):

Date Available for Resale
  Shares
Eligible
For
Resale
 

180 days after the date of this prospectus (          ,           ), subject to certain exceptions and automatic extensions

    27,539,601  

Beginning on          ,           

   
2,786
 

        In addition, beginning 180 days after the date of this prospectus, subject to certain exceptions and automatic extensions in certain circumstances, holders of 21,403,413 shares of our common stock may require us to register their shares for resale under the federal securities laws, and holders of 5,663,388 additional shares of our common stock would be entitled to have their shares included in any such registration statement, all subject to reduction upon the request of the underwriter of the offering, if any. See "Related Party Transactions—Registration Rights Agreement." Registration of those shares

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would allow the holders to immediately resell their shares in the public market. Any such sales or anticipation thereof could cause the market price of our common stock to decline.

        In addition, after this offering, we intend to register shares of common stock that are reserved for issuance under our Omnibus Plan. For more information, see "Shares Eligible for Future Sale—Registration Statements on Form S-8."

J.W. Childs will continue to indirectly own a controlling interest in our company and may have interests that differ from those of our other stockholders.

        All of our outstanding shares are currently held by Mattress Holdings, LLC. As of August 2, 2011, investment funds associated with J.W. Childs indirectly owned 76.9% of the outstanding shares of our common stock through their investment in Mattress Holdings, LLC. Immediately following this offering, those funds will continue to directly or indirectly own 64.4% of our outstanding common stock. While we expect that Mattress Holdings, LLC will be dissolved shortly after expiration of the lock-up agreements described under "Shares Eligible for Future Sale," investment funds associated with J.W. Childs will continue to own a majority of our outstanding common stock thereafter. Investors in this offering will not be able to affect the outcome of any corporate action requiring majority stockholder vote at least for so long as investment funds associated with J.W. Childs directly or indirectly own a majority of our outstanding common stock. As a result, J.W. Childs will be able to influence or control all matters affecting us, including:

    the composition of our entire board of directors, including the number of directors associated with J.W. Childs;

    any determination with respect to our business direction and policies, including the appointment and removal of officers;

    any determinations with respect to mergers, business combinations or other matters requiring majority stockholder approval;

    our acquisition or disposition of assets;

    our organizational documents;

    our financing; and

    payment of dividends on our common stock.

        J.W. Childs may have interests that differ from yours and may vote in a way with which you disagree and that may be adverse to your interests. Among other things, its influence over our affairs may adversely affect the price of our common stock due to investors' perception that conflicts of interest may arise. The concentration of stock ownership could also delay, prevent or deter a change in our control or otherwise discourage a potential acquirer from attempting to obtain control of us, which may deprive our stockholders of an opportunity to receive a premium for their common stock.

        In addition, J.W. Childs and its affiliates are in the business of making investments in companies and may, from time to time in the future, acquire interests in businesses that directly or indirectly compete with certain portions of our business. To the extent J.W. Childs invests in such other businesses, it may have interests different than our stockholders. Our amended and restated certificate of incorporation, however, will include a provision that relieves J.W. Childs and its affiliates (including its affiliates serving as our directors) from any breach of fiduciary duty, to the extent permitted by applicable law, if J.W. Childs pursues for its benefit opportunities such as acquisitions that might otherwise be appropriate for us.

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After completion of the offering, we intend to rely on exemptions for a "controlled company" under the NASDAQ Rules to opt out of certain NASDAQ corporate governance requirements, and, as a result, our stockholders will not have the protections afforded by these corporate governance requirements.

        Upon completion of this offering, our controlling stockholder will continue to own a majority of our outstanding common stock. As a result, we are a "controlled company" within the meaning of the corporate governance standards. Under the NASDAQ Rules, a company of which more than 50% of the voting power in the election of directors is held by an individual, group or another company is a "controlled company" and may elect not to comply with certain NASDAQ corporate governance requirements, including:

    the requirement that a majority of our board of directors consist of independent directors; and

    the requirement of independent director oversight of executive officer compensation and director nominations.

        Following this offering, we intend to utilize these exemptions. As a result, we will not have a majority of independent directors nor will our nominating/corporate governance and compensation committees consist entirely of independent directors. Accordingly, you will not have the same protections afforded to stockholders of companies that are subject to all of the NASDAQ corporate governance requirements.

Provisions in our charter documents and Delaware law may deter takeover efforts that you feel would be beneficial to stockholder value.

        In addition to the indirect ownership of a controlling percentage of our common stock held by investment funds associated with J.W. Childs, our certificate of incorporation and bylaws and Delaware law contain provisions which could make it harder for a third party to acquire us, even if doing so might be beneficial to our stockholders. These provisions include a classified board of directors and limitations on actions by our stockholders. In addition, our board of directors has the right to issue preferred stock without stockholder approval that could be used to dilute a potential hostile acquirer. Delaware law also imposes some restrictions on mergers and other business combinations between us and any holder of 15% or more of our outstanding common stock. As a result, you may lose your ability to sell your stock for a price in excess of the prevailing market price due to these protective measures and efforts by stockholders to change the direction or management of the company may be unsuccessful. See "Description of Capital Stock."

If you purchase shares in this offering, you will suffer immediate and substantial dilution.

        If you purchase shares of our common stock in this offering, you will incur immediate and substantial dilution in the pro forma tangible book value of your stock, which would have been $24.08 per share as of August 2, 2011 based on an assumed initial public offering price of $18.00 per share (the mid-point of the offering range shown on the cover of this prospectus), because the price that you pay will be substantially greater than the net tangible book value per share of the shares you acquire. In addition, you will experience additional dilution upon (i) the exercise of any outstanding and future grants of options and warrants to purchase our common stock and (ii) future grants of restricted stock or other equity awards under our stock incentive plans, including our Omnibus Plan. To the extent we raise additional capital by issuing equity securities, our stockholders will also experience substantial additional dilution. See "Dilution."

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CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

        This prospectus contains forward-looking statements within the meaning of federal securities laws that relate to future events or our future financial performance. In many cases, you can identify forward-looking statements by terminology such as "may," "would," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "intend," "potential" or "continue" or the negative of these terms or other comparable terminology. These forward-looking statements are made based on our management's expectations and beliefs concerning future events affecting us and are subject to uncertainties and factors relating to our operations and business environment, all of which are difficult to predict and many of which are beyond our control. These uncertainties and other factors could cause our actual results to differ materially from those matters expressed or implied by these forward-looking statements.

        Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Important factors that may cause actual results to differ materially from the results expressed or implied by these forward-looking statements are set forth under "Risk Factors." All forward-looking statements in this prospectus are based on information available to us on the date of this prospectus. We undertake no obligation, except as may be required by law, to publicly update or revise any of the forward-looking statements, whether as a result of new information, future events or otherwise.

        Some of the important factors that could cause our actual results, performance or financial condition to differ materially from expectations are:

    downturns in the economy and a reduction in discretionary spending by consumers;

    our ability to profitably open and operate new stores;

    our intent to aggressively open additional stores in our existing markets;

    our relationship with certain mattress manufacturers as our primary suppliers;

    our dependence on a few key employees;

    the possible impairment of our goodwill or other acquired intangible assets;

    the effect of our planned growth and the integration of our acquisitions on our business infrastructure;

    the impact of seasonality on our financial results and comparable-store sales;

    fluctuations in our comparable-store sales from quarter to quarter;

    our ability to raise adequate capital to support our expansion strategy;

    our future expansion into new, unfamiliar markets;

    our success in pursuing strategic acquisitions;

    the effectiveness and efficiency of our advertising expenditures;

    our success in keeping warranty claims and comfort exchange return rates within acceptable levels;

    our ability to deliver our products in a timely manner;

    our status as a holding company with no business operations;

    our ability to anticipate consumer trends;

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    risks related to our controlling stockholder, including the ability of J.W. Childs to influence or control all matters affecting us, and the relationships of some of the members of our board of directors with J.W. Childs or its affiliates;

    heightened competition;

    changes in applicable regulations;

    risks related to our franchises, including our lack of control over their operations, their ability to finance and open new stores and our liabilities if they default on note or lease obligations;

    risks related to this offering and our stock; and

    other factors discussed under "Risk Factors" and elsewhere in this prospectus.

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USE OF PROCEEDS

        Our net proceeds from the sale of 5,555,555 shares of common stock in this offering at an assumed initial public offering price of $18.00 per share (the mid-point of the range on the cover of this prospectus) are estimated to be $90.0 million, after deducting the estimated underwriting discount and offering expenses payable by us. We intend to use the net proceeds of this offering to repay all outstanding indebtedness under the 2009 Loan Facility (an aggregate principal amount of $84.4 million was outstanding as of August 2, 2011), to pay $1.4 million in the aggregate of accrued management fees and interest thereon and a related termination fee, and to use the remainder for working capital and other general corporate purposes, including possible acquisitions. If the underwriters exercise in full the over-allotment option, $4.4 million of the net proceeds will be used to repay the principal and accrued interest (as of August 2, 2011) of the outstanding PIK Notes substantially concurrent with the closing of the over-allotment option.

        The interest rate applicable to the 2009 Loan Facility is 16% per year, and it matures on January 18, 2015. The interest rate applicable to the PIK Notes is 12% per year, and they mature at various times from October 24, 2012 through March 19, 2015.

        From time to time, in the ordinary course of business, we evaluate possible acquisitions of, or investments in, businesses that are complementary to our business. We currently have no arrangements, agreements or understandings for any such acquisitions or investments, and have not identified any businesses that we currently intend to acquire or with respect to which we currently intend to use the proceeds of this offering.

        Until the proceeds from this offering are used as described above, we intend to invest them in short-term, investment grade securities.

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DIVIDEND POLICY

        We have not paid cash dividends since our acquisition by investment funds associated with J.W. Childs in fiscal 2006. We anticipate that we will retain future earnings, if any, to finance the continued development and expansion of our business. We do not anticipate paying cash dividends in the foreseeable future. Additionally, because we are a holding company, our ability to pay dividends is limited by the ability of our subsidiaries to pay dividends or make distributions to us, including restrictions under the terms of the 2007 Senior Credit Facility and other agreements governing our indebtedness outstanding from time to time. Any future determination with respect to the payment of dividends will be at the discretion of our board of directors and will be dependent upon, among other things, our financial condition, results of operations, capital requirements, the terms of our then existing indebtedness, general economic conditions and other factors considered relevant by our board of directors.

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CAPITALIZATION

        The following table sets forth our cash and cash equivalents and capitalization as of August 2, 2011 on (1) an actual basis and (2) a pro forma basis, giving effect to this offering, the application of the net proceeds (assuming the over-allotment option is not exercised) from this offering as described in "Use of Proceeds" and the other adjustments set forth in the unaudited pro forma consolidated financial statements appearing elsewhere in this prospectus.

        This table should be read in conjunction with the information provided in "Use of Proceeds," "Selected Consolidated Financial and Operating Data," "Management's Discussion and Analysis of Financial Condition and Results of Operations" and our consolidated financial statements and related notes appearing elsewhere in this prospectus.

 
  As of August 2, 2011  
 
  Actual   Pro Forma  
 
  (in thousands, except share and per share amounts)
 

Cash and cash equivalents(1)

  $ 29,658   $ 33,850  
           

2007 Senior Credit Facility, including current portion

  $ 229,282   $ 229,282  

2009 Loan Facility(2)

    80,919      

Convertible Notes(3)

    40,198      

PIK Notes(3)

    52,972      

Other long-term debt, including current portion

    160     160  
           
 

Total debt

    403,531     229,442  

Accrued interest and management fees(3)(4)

    3,415      
           
 

Total debt and accrued interest and management fees

    406,946     229,442  

Stockholder's Equity:

             
 

Preferred stock, $0.001 par value (pro forma); no shares authorized, issued or outstanding on an actual basis; 5,000,000 shares authorized, no shares issued or outstanding on a pro forma basis

         
 

Common stock, $0.01 par value; 120,000,000 shares authorized; 22,399,952 shares issued and outstanding on an actual basis (after giving effect to the 227,058-for-one stock split effected on November 3, 2011); 33,262,941 shares issued and outstanding on a pro forma basis

        333  
 

Additional paid-in capital

    156,504     341,345  
 

Accumulated deficit (5)

    (167,482 )   (171,443 )
           
   

Total stockholders' equity

    (10,978 )   170,235  
           
   

Total capitalization

  $ 395,968   $ 399,677  
           

(1)
Pro forma balance includes $4.2 million of net proceeds from this offering that we expect will be available to us after the repayment of the 2009 Loan Facility and the payment of accrued management fees and interest thereon and a related termination fee, as described in "Use of Proceeds."

(2)
Pro forma balance reflects the use of cash proceeds from the offering to prepay the remaining 2009 Loan Facility principal balance of $84.4 million and the write-off of unamortized debt discount of $3.5 million.

(3)
Pro forma balance reflects the conversion of outstanding principal balances and accrued interest for the Convertible Notes and the PIK Notes into shares of our common stock in connection with this offering in each case at a conversion rate equal to an assumed initial public offering price of $18.00 per share (the mid-point of the offering range shown on the cover of this prospectus).

(4)
Pro forma balance reflects the use of cash proceeds from the offering to pay accrued management fees and interest thereon.

(5)
Pro forma balance reflects the write-off of unamortized debt issue costs in the amount of $0.5 million and the write-off of unamortized debt discount in the amount of $3.5 million.

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DILUTION

        If you invest in our common stock, your ownership interest will be immediately diluted to the extent of the difference between the initial public offering price per share of our common stock and the net tangible book value per share of our common stock after this offering. Dilution results from the fact that the per share offering price of the common stock is substantially in excess of the book value per share attributable to the existing stockholders for the presently outstanding stock.

        Our net tangible book value deficiency at August 2, 2011 was $(387.4) million, and our net tangible book value deficiency per share was $(17.30), before giving effect to this offering. Net tangible book value deficiency per share before the offering has been determined by dividing net tangible book value (total book value of tangible assets, which excludes goodwill, net intangible assets and debt issue costs, less total liabilities) by the number of shares of common stock outstanding at August 2, 2011, giving effect to the 227,058-for-one stock split effected on November 3, 2011 resulting in 22,399,952 shares of common stock outstanding immediately prior to the consummation of this offering. Dilution in net tangible book value per share represents the difference between the amount per share that you pay in this offering and the net tangible book value per share immediately after this offering.

        After giving effect to the receipt of the estimated net proceeds from the sale by us of 5,555,555 shares, assuming an initial public offering price of $18.00 per share (the mid-point of the offering range shown on the cover of this prospectus), and giving effect to the application of the estimated net proceeds (assuming the over-allotment option is not exercised) from this offering as described under "Use of Proceeds" and the other adjustments set forth in the unaudited pro forma consolidated financial statements appearing elsewhere in this prospectus, our net tangible book value deficiency at August 2, 2011 would have been $(202.3) million, or $(6.08) per share of common stock. This represents an immediate increase in net tangible book value per share of $11.22 to existing stockholders and an immediate decrease in net tangible book value per share of $24.08 to you. The following table illustrates the dilution.

Assumed initial public offering price per share

        $ 18.00  
 

Net tangible book value per share deficiency at August 2, 2011

    (17.30 )      
 

Increase per share attributable to this offering

    11.22        
             

Net tangible book value per share deficiency after this offering

        $ (6.08 )
             

Dilution per share to new investors

        $ 24.08  
             

        The following table sets forth, as of August 2, 2011, the differences between the amounts paid or to be paid by the groups set forth in the table with respect to the aggregate number of shares of our common stock acquired or to be acquired by each group.

 
   
   
  Total
Consideration
   
 
 
  Shares Purchased    
 
 
  Average Price
Per Share
 
 
  Number   Percentage   Amount   Percentage  

Existing stockholders(1)

    22,399,952     67.3 % $ 154,263,780     46.2 % $ 6.89  

Convertible Note holders(2)

    2,242,157     6.7 %   40,198,000     12.1 % $ 17.93  

PIK Note holders(2)

    3,065,277     9.2 %   39,100,875     11.7 % $ 12.76  

New investors

    5,555,555     16.7 %   100,000,000     30.0 % $ 18.00  
                         

Total

    33,262,941     100.0 % $ 333,562,655     100.0 %      
                         

(1)
The Total Consideration Amount consists of the aggregate consideration paid by Class A and Class C-1 unit holders.

(2)
The Total Consideration Amount consists of the aggregate purchase price paid for the PIK Notes and Convertible Notes by the holders thereof.

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UNAUDITED PRO FORMA CONSOLIDATED FINANCIAL STATEMENTS

        The unaudited pro forma consolidated statements of operations for the fiscal year ended February 1, 2011 and for the twenty-six weeks ended August 2, 2011, and the pro forma condensed consolidated balance sheet as of August 2, 2011, are unaudited and have been derived from our historical consolidated financial statements included elsewhere in this prospectus as adjusted to give effect to this offering, the application of the net proceeds therefrom (assuming the over-allotment option is not exercised) as described in "Use of Proceeds," and the conversion of all of the Convertible Notes and the conversion of all of the PIK Notes into shares of our common stock in connection with the completion of this offering, as if this offering had occurred on February 3, 2010 with respect to the pro forma consolidated statements of operations, and as of August 2, 2011 with respect to the pro forma condensed consolidated balance sheet.

        The unaudited pro forma adjustments are based on available information and certain assumptions that we believe are reasonable and are described in the accompanying notes, which should be read in conjunction with these unaudited pro forma consolidated financial statements. The unaudited pro forma consolidated financial statements should be read in conjunction with the information contained in "Selected Consolidated Financial and Operational Data," "Management's Discussion and Analysis of Financial Condition and Results of Operations" and our consolidated financial statements and the notes thereto included elsewhere in this prospectus.

        The unaudited pro forma financial statements are for illustrative and informational purposes only and should not be considered indicative of the results that would have been achieved had the transactions been consummated on the dates or for the periods indicated. Also, the unaudited pro forma consolidated financial statements should not be viewed as indicative of consolidated balance sheet data or statement of operations data as of any future dates or for any future period.

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MATTRESS FIRM HOLDING CORP.

UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET

AS OF AUGUST 2, 2011

 
  Historical   Pro Forma
Adjustments
  Pro Forma  
 
  (in thousands)
 

Assets

                   

Cash and cash equivalents

  $ 29,658   $ 4,192 (b) $ 33,850  

Other current assets

    55,311         55,311  

Property and equipment, net

    80,558         80,558  

Intangible assets, net

    84,793         84,793  

Goodwill

    287,379         287,379  

Other long-term assets

    11,877     (483 )(a)   11,394  
               

Total assets

  $ 549,576   $ 3,709   $ 553,285  
               

Liabilities and Stockholder's Equity

                   

Notes payable and current maturities of long-term debt

  $ 2,376   $   $ 2,376  

Other current liabilities

    80,995         80,995  

Long-term debt, net of current maturities

    227,066         227,066  

Long-term debt due to related parties

    174,089     (174,089 )(a)(b)    

Other noncurrent liabilities

    76,028     (3,415) (b)   72,613  
               

Total liabilities

    560,554     (177,504 )   383,050  
               

Common stock

   
   
333

(b)
 
333
 

Additional paid-in capital

    156,504     184,842 (b)   341,346  

Accumulated deficit

    (167,482 )   (3,961 )(a)   (171,443 )
               

Total stockholder's equity (deficit)

    (10,978 )   181,213     170,235  
               

Total liabilities and stockholder's equity

  $ 549,576   $ 3,709   $ 553,285  
               

(a)
Represents the effect of the loss on debt extinguishment related to the repayment of the 2009 Loan Facility, consisting of the write-off of (1) unamortized debt issue costs in the amount of $0.5 million and (2) unamortized debt discount in the amount of $3.5 million. The following table provides a breakdown of the adjustments described in this note:

   
  (1)   (2)   Total  
   
  (in thousands)
 
 

Other long-term assets

  $ (483 ) $   $ (483 )
 

Long-term debt due to related parties

        3,478     3,478  
 

Accumulated deficit

    (483 )   (3,478 )   (3,961 )
(b)
Represents the effects of (1) the 227,058-for-one stock split effected on November 3, 2011 resulting in 22,399,952 shares of common stock outstanding immediately prior to the consummation of this offering, (2) the application of proceeds from this offering to repay the outstanding principal balance of the 2009 Loan Facility in the amount of $84.4 million and accrued management fees and interest thereon in the amount of $1.1 million, resulting in $4.2 million cash on the balance sheet, and (3) the conversion of Convertible Notes with an outstanding principal balance of $40.2 million and accrued interest in the amount of $0.2 million and the conversion of the PIK Notes with an outstanding principal balance of $53.0 million and accrued interest in the amount of $2.2 million into shares of the Company's common stock in connection with this

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offering, in each case at a conversion rate equal to an assumed initial public offering price of $18.00 per share (the mid-point of the offering range shown on the cover of this prospectus). The following table provides information with respect to the adjustments described in this note:

   
  (1)   (2)   (3)   Total  
   
  (in thousands)
 
 

Cash and cash equivalents

  $   $ 4,192   $   $ 4,192  
 

Long-term debt due to related parties

  $   $ (84,397 ) $ (93,170 ) $ (177,567 )
 

Other noncurrent liabilities

  $   $ (1,051 ) $ (2,364 ) $ (3,415 )
 

Common stock

  $ 224   $ 56   $ 53   $ 333  
 

Additional paid-in capital

  $ (224 ) $ 89,584   $ 95,481   $ 184,842  

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MATTRESS FIRM HOLDING CORP.

UNAUDITED PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS

FISCAL YEAR ENDED FEBRUARY 1, 2011

 
  Historical   Pro Forma
Adjustments
  Pro Forma  
 
  (restated)
   
   
 
 
  (in thousands, except share and per share amounts)
 

Net sales

  $ 494,115   $   $ 494,115  

Cost of sales

    312,637         312,637  
               

Gross profit from retail operations

    181,478         181,478  

Franchise fees and royalty income

    3,195         3,195  
               

    184,673         184,673  
               

Operating expenses:

                   

Sales and marketing expenses

    114,017         114,017  

General and administrative expenses

    35,382     (407) (a)   34,975  

Goodwill impairment charge

    536         536  

Loss on store closings and impairment of store assets

    2,486         2,486  
               

Total operating expenses

    152,421     (407 )   152,014  
               
 

Income from operations

    32,252     407     32,659  
               

Other expense (income):

                   

Interest income

    (6 )       (6 )

Interest expense

    31,063     (23,201 )(b)   7,862  
               

    31,057     (23,201 )   7,856  
               

Income before income taxes

    1,195     23,608     24,803  

Income tax expense

    846     8,759 (c)   9,605  
               
 

Net income

  $ 349   $ 14,849   $ 15,198  
               

Pro forma basic and diluted net income (loss) per common share(d)

 
$

0.02
       
$

0.46
 

Pro forma basic and diluted weighted average shares outstanding(d)

    22,399,952           33,262,941  

(a)
Represents the reduction of management fees included in general and administrative expenses related to termination of the management agreement.

(b)
Represents the reduction of interest expense in the amount of $22.7 million related to the reduction in the principal amount of debt, and the reduction in the amortization of debt issue costs and debt discount in the amounts of $0.2 million and $0.3 million, respectively, related to (1) the prepayment of the 2009 Loan Facility on July 19, 2011, (2) the use of proceeds from this offering to repay the remaining outstanding balance of the 2009 Loan Facility and (3) the conversion of Convertible Notes and the conversion of the PIK Notes into shares of the Company's common stock in connection with this offering.

(c)
Represents the income tax effects of the pro forma adjustments at an effective income tax rate of 37.1%. The effective tax rate is the combination of the federal rate of 35% and the aggregate state rate, net of federal income tax benefit, of 2.1%.

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(d)
The historical results give effect to a 227,058-for-one stock split effected on November 3, 2011 resulting in 22,399,952 shares of common stock outstanding immediately prior to the consummation of this offering, and the pro forma results also give effect to the issuance of (1) 5,555,555 shares of the Company's common stock as part of this offering, the net proceeds of which will be used to repay the outstanding principal balance of the 2009 Loan Facility, (2) 2,242,157 additional shares upon the conversion of the Convertible Notes in connection with this offering and (3) 3,065,277 additional shares upon the conversion of the PIK Notes in connection with this offering, in each case at a price or conversion rate equal to an assumed initial public offering price of $18.00 per share (the mid-point of the offering range shown on the cover of this prospectus). The following table provides the historical number of shares of common stock and pro forma issuances of additional shares of common stock described in this note:

   
  Basic and Diluted
Weighted
Average Shares
Outstanding
 
 

Historical, as adjusted for the stock split

    22,399,952  
 

Issuance for (1)

    5,555,555  
 

Issuance for (2)

    2,242,157  
 

Issuance for (3)

    3,065,277  
         
 

Pro Forma

    33,262,941  
         

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MATTRESS FIRM HOLDING CORP.

UNAUDITED PRO FORMA CONSOLIDATED STATEMENT OF OPERATIONS

TWENTY-SIX WEEKS ENDED AUGUST 2, 2011

 
  Historical   Pro Forma
Adjustments
  Pro Forma  
 
  (in thousands, except share and per share amounts)
 

Net sales

  $ 331,838   $   $ 331,838  

Cost of sales

    205,227         205,227  
               

Gross profit from retail operations

    126,611         126,611  

Franchise fees and royalty income

    2,072         2,072  
               

    128,683         128,683  
               

Operating expenses:

                   

Sales and marketing expenses

    80,718         80,718  

General and administrative expenses

    24,123     (192 )(a)   23,931  

Loss on store closings and impairment of store assets

    39         39  
               

Total operating expenses

    104,880     (192 )   104,688  
               
 

Income from operations

    23,803     192     23,995  
               

Other expense (income):

                   

Interest income

    (3 )       (3 )

Interest expense

    16,949     (12,859 )(b)   4,090  

Loss from debt extinguishment

    1,873     (1,857 )(c)   16  
               

    18,819     (14,716 )   4,103  

Income before income taxes

    4,984     14,908     19,892  

Income tax expense

    319     5,531 (d)   5,850  
               

Net income

  $ 4,665   $ 9,377   $ 14,042  
               

Pro forma basic and diluted net income per common share(e)

 
$

0.21
       
$

0.42
 

Pro forma basic and diluted weighted average shares outstanding(e)

    22,399,952           33,262,941  

(a)
Represents the reduction of management fees included in general and administrative expenses related to termination of the management agreement.

(b)
Represents the reduction of interest expense in the amount of $12.5 million related to the reduction in the principal amount of debt, and the reduction in the amortization of debt issue costs and debt discount in the amounts of $0.1 million and $0.2 million, respectively, related to (1) the prepayment of the 2009 Loan Facility on July 19, 2011, (2) the use of proceeds from this offering to repay the remaining outstanding balance of the 2009 Loan Facility and (3) the conversion of Convertible Notes and the conversion of the PIK Notes into shares of the Company's common stock in connection with this offering.

(c)
Represents the reduction of loss from extinguishment related to the prepayment of the 2009 Loan Facility on July 19, 2011.

(d)
Represents the income tax effects of the pro forma adjustments at an effective income tax rate of 37.1%. The effective tax rate is the combination of the federal rate of 35% and the aggregate state rate, net of federal income tax benefit, of 2.1%.

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(e)
The historical results give effect to a 227,058-for-one stock split effected on November 3, 2011 resulting in 22,399,952 shares of common stock outstanding immediately prior to the consummation of this offering, and the pro forma results also give effect to the issuance of (1) 5,555,555 shares of the Company's common stock as part of this offering, the net proceeds of which will be used to repay the outstanding principal balance of the 2009 Loan Facility, (2) 2,242,157 additional shares upon the conversion of the Convertible Notes in connection with this offering and (3) 3,065,277 additional shares upon the conversion of the PIK Notes in connection with this offering, in each case at a price or conversion rate equal to an assumed initial public offering price of $18.00 per share (the mid-point of the offering range shown on the cover of this prospectus). The following table provides the historical number of shares of common stock and pro forma issuances of additional shares of common stock described in this note:

   
  Basic and Diluted
Weighted
Average Shares
Outstanding
 
 

Historical, as adjusted for the stock split

    22,399,952  
 

Issuance for (1)

    5,555,555  
 

Issuance for (2)

    2,242,157  
 

Issuance for (3)

    3,065,277  
         
 

Pro Forma

    33,262,941  
         

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SELECTED CONSOLIDATED FINANCIAL AND OPERATING DATA

        The following table sets forth a summary of our selected consolidated financial data. We derived the selected balance sheet data as of February 1, 2011 and February 2, 2010, and the statement of operations data and per share data for the fiscal years ended February 3, 2009, February 2, 2010 and February 1, 2011, from our audited consolidated financial statements included elsewhere in this prospectus. The selected balance sheet data as of January 17, 2007, January 30, 2007, January 29, 2008 and February 3, 2009, and the statement of operations data and per share data for the periods from February 1, 2006 to January 17, 2007 and from January 18, 2007 to January 30, 2007 and the fiscal years ended January 30, 2007 and January 29, 2008, have been derived from our consolidated financial statements for such years, which are not included in this prospectus. The historical balance sheet data as of August 2, 2011 and the statement of operations data and per share data for the twenty-six weeks ended August 3, 2010 and August 2, 2011 are derived from our unaudited consolidated financial statements included elsewhere in this prospectus.

        Our fiscal year consists of 52 or 53 weeks, ending on the Tuesday nearest to January 31. Each fiscal year is described by the period of the year that comprises the majority of the fiscal year period. For example, the fiscal year ended February 1, 2011 is described as "fiscal 2010." All fiscal years presented include 52 weeks of operations, except fiscal 2008, which includes 53 weeks.

        The selected consolidated financial data set forth below are not necessarily indicative of future results of future operations and should be read in conjunction with the discussion under "Management's Discussion and Analysis of Financial Condition and Results of Operations" and other financial information included elsewhere in this prospectus.

 
   
   
  Mattress Firm Holding Corp.  
 
  Predecessor    
 
 
   
   
   
   
   
   
  Twenty-six Weeks Ended  
 
  February 1,
2006 to
January 17,
2007(1)
 

  January 18,
2007 to
January 30,
2007
  Fiscal Year  
 
  August 3,
2010
  August 2,
2011
 
 
   
  2007   2008   2009   2010  
 
   
   
   
  (restated)
  (restated)
   
  (restated)
   
   
 
 
  (unaudited)
   
  (unaudited)
  (unaudited)
   
   
   
  (unaudited)
 
 
  (in thousands, except per share data and store units, unless otherwise indicated)
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Statement of Operations:

                                                     

Net sales

  $ 365,291       $ 15,066   $ 458,171   $ 433,258   $ 432,250   $ 494,115   $ 235,946   $ 331,838  

Cost of sales

    208,724         8,684     270,422     287,744     280,506     312,637     151,113     205,227  
                                       

Gross profit from retail operations

    156,567         6,382     187,749     145,514     151,744     181,478     84,833     126,611  

Franchise fees and royalty income

    1,841         74     2,007     2,053     2,100     3,195     1,420     2,072  
                                       

    158,408         6,456     189,756     147,567     153,844     184,673     86,253     128,683  

Sales and marketing expenses

    94,512         3,675     118,393     94,050     95,305     114,017     54,345     80,718  

General and administrative expenses

    28,243         2,544     38,305     33,781     32,336     35,382     16,233     24,123  

Goodwill impairment charge(2)

                43,611     100,332         536          

Intangible asset impairment charge(3)

                    4,700                  

Loss (gain) on store closings and impairment of store assets(4)

    (131 )           1,163     7,419     5,179     2,486     447     39  
                                       

Income (loss) from operations

    35,784         237     (11,716 )   (92,715 )   21,024     32,252     15,228     23,803  

Other expense (income):

                                                     
 

Interest income

    (8 )           (7 )   (9 )   (12 )   (6 )   (1 )   (3 )
 

Interest expense(5)

    4,724         1,205     30,565     28,342     27,126     31,063     15,024     16,949  
 

Loss (gain) from debt extinguishment(6)

            1,239             (2,822 )           1,873  
                                       
   

Total other expense

    4,716         2,444     30,558     28,333     24,292     31,057     15,023     18,819  
                                       

Income (loss) before income taxes

    31,068         (2,207 )   (42,274 )   (121,048 )   (3,268 )   1,195     205     4,984  

Income tax (benefit) expense

    12,336         (842 )   (665 )   3,806     1,405     846     101     319  
                                       

Net income (loss)

  $ 18,732       $ (1,365 ) $ (41,609 ) $ (124,854 ) $ (4,673 ) $ 349   $ 104   $ 4,665  
                                       

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  Mattress Firm Holding Corp.  
 
  Predecessor    
   
   
   
   
   
  Twenty-six Weeks
Ended
 
 
   
   
   
   
   
   
 
 
  February 1,
2006 to
January 17,
2007(1)
 

  January 18,
2007 to
January 30,
2007
  Fiscal Year  
 
  August 3,
2010
  August 2,
2011
 
 
   
  2007   2008   2009   2010  
 
   
   
   
  (restated)
  (restated)
   
  (restated)
   
   
 
 
  (unaudited)
   
  (unaudited)
  (unaudited)
   
   
   
  (unaudited)
 
 
  (in thousands, except per share data and store units, unless otherwise indicated)
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Per Share Data:

                                                     

Basic and diluted net income (loss) per common share(7)

            $ (0.06 ) $ (1.86 ) $ (5.57 ) $ (0.21 ) $ 0.02   $ 0.00   $ 0.21  

Basic and diluted weighted average shares outstanding(7)

              22,705,799     22,399,952     22,399,952     22,399,952     22,399,952     22,399,952     22,399,952  

Other Financial Data:

                                                     

EBITDA(8)

  $ 44,351       $ (634 ) $ 784   $ (75,629 ) $ 41,275   $ 49,027   $ 23,475   $ 31,462  

Adjusted EBITDA(9)

  $ 47,703       $ 2,058   $ 53,228   $ 40,168   $ 46,323   $ 57,095   $ 24,404   $ 34,695  

Adjusted EBITDA, percentage of net sales

    13.1 %       13.7 %   11.6 %   9.3 %   10.7 %   11.6 %   10.3 %   10.5 %

Capital expenditures

  $ 19,334       $ 1,051   $ 26,665   $ 23,888   $ 10,863   $ 27,330     9,843   $ 11,681  

Depreciation and amortization

  $ 8,341       $ 356   $ 12,126   $ 16,209   $ 16,286   $ 15,448   $ 7,696   $ 8,717  

Operational Data(10):

                                                     

Comparable-store sales growth (decline)(11)

              14.2 %   0.3 %   (23.7 )%   (4.3 )%   6.3 %   6.7 %   19.2 %

Store units open at period-end

              301     406     464     487     592     509     620  

Average net sales per store unit(12)

            $ 1,413   $ 1,409   $ 1,037   $ 947   $ 990   $ 488   $ 576  

Balance Sheet Data (at period end):

                                                     

Working capital

  $ (6,076 )     $ (297 ) $ (28,312 ) $ (18,724 ) $ (8,459 ) $ (7,687 ) $ (25 ) $ 1,598  

Total assets

  $ 572,197       $ 571,468   $ 593,289   $ 478,000   $ 465,252   $ 513,633   $ 482,960   $ 549,576  

Total debt

  $ 311,174       $ 311,082   $ 350,780   $ 367,101   $ 369,323   $ 398,703   $ 380,304   $ 403,531  

Stockholder's equity (deficit)

  $ 155,540       $ 155,370   $ 112,474   $ (11,081 ) $ (15,516 ) $ (15,682 ) $ (15,969 ) $ (10,978 )

(1)
Mattress Firm Holding Corp. commenced operations on January 18, 2007 through the acquisition of Mattress Holding Corp. The Statement of Operations, Per Share Data, Other Financial Data and Balance Sheet Data as of January 17, 2007 and for the period then ended are presented on the historical cost basis of Mattress Holding Corp., which does not give effect to the acquisition and, accordingly, the information is not comparable with the information of Mattress Firm Holding Corp. for the periods subsequent to January 17, 2007. Earnings per share data for the period from February 1, 2006 to January 17, 2007, are presented on a pro forma basis to reflect the basic and diluted shares outstanding for Mattress Firm Holding Corp. as of the January 18, 2007 acquisition date.

(2)
During fiscal 2007, fiscal 2008 and fiscal 2010, we recognized a non-cash impairment charge of $43.6 million, $100.3 million and $0.5 million, respectively, attributable to the impairment of our goodwill.

(3)
During fiscal 2008, we recognized a non-cash impairment charge of $4.7 million attributable to the impairment of our intangible assets.

(4)
Includes a non-cash impairment charge for long-lived assets, consisting primarily of store leasehold costs and related equipment, to reduce the carrying value to estimated fair value, based on our periodic assessment of whether projected future cash flows of individual stores are sufficient to recover the carrying value of the related assets, in the amounts of $0.5 million, $6.3 million, $2.3 million and $1.7 million during fiscal 2007, fiscal 2008, fiscal 2009 and fiscal 2010, respectively.

(5)
Interest expense includes interest that was accrued and paid in kind by adding the interest to the outstanding balance of debt related to our 2009 Loan Facility, Convertible Notes and PIK Notes in the amounts of $0.3 million, $2.5 million, $17.7 million and $23.2 million during fiscal 2007, fiscal 2008, fiscal 2009 and fiscal 2010, respectively, and $10.9 million and $12.5 million for the twenty-six weeks ended August 3, 2010 and August 2, 2011, respectively.

(6)
For the period from January 18, 2007 to January 30, 2007, the loss from debt extinguishment represents the write-off of deferred loan fees resulting from the repayment of debt of Mattress Holding Corp. in connection with our acquisition of Mattress Holding Corp. on January 18, 2007. During fiscal 2009, a gain from debt extinguishment was recognized in connection with the amendment and restatement of the 2009 Loan Facility on March 20, 2009. The extinguishment resulted in a downward adjustment of the loan carrying value to its market value, which was partially offset by the write-off of deferred loan fees. On July 19, 2011, the Company made a voluntary prepayment of $40.0 million on the 2009 Loan Facility, which was accounted for as a partial extinguishment that resulted in the recognition of a loss on debt extinguishment of $1.9 million.

(7)
Gives effect to a 227,058-for-one stock split effected on November 3, 2011 resulting in 22,399,952 shares of common stock outstanding immediately prior to the consummation of this offering.

(8)
EBITDA represents net income before income tax expense, interest income, interest expense, depreciation and amortization. We have presented EBITDA because we consider it an important supplemental measure of our performance and believe it is frequently used by analysts, investors and other interested parties in the evaluation of companies in our industry. Management uses EBITDA as a measurement tool for evaluating our actual operating performance compared to budget and prior periods. Other companies in our industry may calculate EBITDA differently than we do. EBITDA is not a measure of performance under U.S. GAAP and should not be considered as a substitute for net income prepared in accordance with U.S. GAAP. EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under U.S. GAAP. Some of these limitations are:

EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments;

EBITDA does not reflect interest expense or the cash requirements necessary to service interest or principal payments on our debt;

EBITDA does not reflect tax expense or the cash requirements necessary to pay for tax obligations; and

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    Although depreciation and amortization are non-cash charges, the asset being depreciated and amortized will often have to be replaced in the future, and EBITDA does not reflect any cash requirements for such replacements.


We compensate for these limitations by relying primarily on our U.S. GAAP results and using EBITDA only as a supplemental measure.

(9)
Adjusted EBITDA is defined as EBITDA, without giving effect to non-cash goodwill and intangible asset impairment charges, gains or losses on store closings and impairment of store assets, gains or losses related to the early extinguishment of debt, financial sponsor fees and expenses, non-cash charges related to stock-based awards and other items that are excluded by management in reviewing the results of operations. We have presented Adjusted EBITDA because we believe that the exclusion of these items is appropriate to provide additional information to investors about our ongoing operating performance excluding certain non-cash and other items and to provide additional information with respect to our ability to comply with various covenants in documents governing our indebtedness and as a means to evaluate our period-to-period results. In evaluating Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same as or similar to some of the adjustments in this presentation. Our presentation of Adjusted EBITDA should not be construed to imply that our future results will be unaffected by any such adjustments. We have provided this information to analysts, investors and other third parties to enable them to perform more meaningful comparisons of past, present and future operating results and as a means to evaluate the results of our ongoing operations. Management uses Adjusted EBITDA to determine executive incentive compensation payment levels. In addition, our compliance with certain covenants under our 2007 Senior Credit Facility that are calculated based on similar measures, which differ from Adjusted EBITDA primarily by the inclusion of pro forma results for acquired businesses in those similar measures. Other companies in our industry may calculate Adjusted EBITDA differently than we do. Adjusted EBITDA is not a measure of performance under U.S. GAAP and should not be considered as a substitute for net income prepared in accordance with U.S. GAAP. Adjusted EBITDA has similar limitations as an analytical tool to those set forth in note (8) related to the use of EBITDA, and you should not consider it in isolation or as a substitute for analysis of our results as reported under U.S. GAAP. Some of the additional limitations to the use of Adjusted EBITDA are:

Adjusted EBITDA does not reflect the cash requirements of closing underperforming stores;

Adjusted EBITDA does not reflect costs related to management services provided by J.W. Childs; and

Adjusted EBITDA does not reflect certain other costs that may recur in future periods.

    We compensate for these limitations by relying primarily on our U.S. GAAP results and using Adjusted EBITDA only as a supplemental measure. The following table contains a reconciliation of our net income (loss) determined in accordance with U.S. GAAP to EBITDA and Adjusted EBITDA for the periods indicated:

   
   
   
  Mattress Firm Holding Corp.  
   
  Predecessor    
 
   
   
   
   
   
   
   
  Twenty-six Weeks Ended  
   
  February 1,
2006 to
January 17,
2007
 

  January 18,
2007 to
January 30,
2007
  Fiscal Year  
   
  August 3,
2010
  August 2,
2011
 
   
   
  2007   2008   2009   2010  
   
   
   
   
  (restated)
  (restated)
   
  (restated)
   
   
 
   
  (unaudited)
   
  (unaudited)
  (unaudited)
   
   
   
  (unaudited)
 
   
  (in thousands)
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

Net income (loss)

  $ 18,732       $ (1,365 ) $ (41,609 ) $ (124,854 ) $ (4,673 ) $ 349   $ 104   $ 4,665  
   

Income tax (benefit) expense

    12,336         (842 )   (665 )   3,806     1,405     846     101     319  
   

Interest income

    (8 )           (7 )   (9 )   (12 )   (6 )   (1 )   (3 )
   

Interest expense

    4,724         1,205     30,565     28,342     27,126     31,063     15,024     16,949  
   

Depreciation and amortization

    8,341         356     12,126     16,209     16,286     15,448     7,696     8,717  
   

Intangible assets and other amortization

    226         12     374     877     1,143     1,327     551     815  
                                         
 

EBITDA

    44,351         (634 )   784     (75,629 )   41,275     49,027     23,475     31,462  
                                         
   

Goodwill impairment charge

                43,611     100,332         536          
   

Intangible asset impairment charge

                    4,700                  
   

Loss (gain) on store closings and impairment of store assets

    (131 )           1,163     7,419     5,179     2,486     447     39  
   

Loss (gain) from debt extinguishment

            1,239             (2,822 )           1,873  
   

Financial sponsor fees and expenses

    2,522         14     454     490     395     407     211     192  
   

Stock-based compensation

    252         11     1,068     1,299     84     (515 )   (555 )   39  
   

Vendor new store funds(a)

    31         5     332     681     (87 )   1,540     348     300  
   

Acquisition related expenses(b)

    167         1,421     5,222     138     2     453         108  
   

Other (various)(c)

    511         2     594     738     2,297     3,161     478     682  
                                         
 

Adjusted EBITDA

  $ 47,703       $ 2,058   $ 53,228   $ 40,168   $ 46,323   $ 57,095   $ 24,404   $ 34,695  
                                         

    (a)
    Adjustment to recognize vendor funds received upon the opening of a new store in the period opened, rather than over 36-months as presented in our financial statements, which is consistent with how management has historically reviewed its results of operations.

    (b)
    Noncash effect included in net income related to purchase accounting adjustments made to inventories resulting from acquisitions and other acquisition-related cash costs included in net income, such as direct acquisition costs and costs related to training and integration of acquired businesses.

    (c)
    Consists of various items that management excludes in reviewing the results of operations, including $1.6 million in fiscal 2010 for the estimated costs of a May 26, 2011 settlement of a lawsuit involving alleged violations of the Fair Labor Standards Act brought in April 2010 by a former employee.

(10)
Operational data relates to Company-operated stores only. The operational data for the period ended January 30, 2007, presents the data for the 52-week fiscal year then ended.

(11)
Comparable-store sales is a measure commonly used in the retail industry, which indicates store performance by measuring the growth in revenue for certain stores for a particular period over the corresponding period in the prior year. New stores are included in the comparable-store sales calculation

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    beginning in the thirteenth full month of operation. Acquired stores are included in the comparable-store sales calculation beginning in the first month following the anniversary date of the acquisition. The comparable-store sales calculation includes sales related to our e-commerce and other comparable sales channels. New stores that are relocated within a two mile radius of a closed store are included in the comparable-store sales calculation beginning with the first full month of operations by measuring the growth in revenue against the prior year sales of the closed store. Stores that are closed, other than relocated stores, are removed from the comparable-store sales calculation in the month of closing. Comparable-store sales during fiscal years that are comprised of 53 weeks exclude sales for the fifty-third week of the year. The method of calculating comparable-store sales varies across the retail industry and our method may not be the same as other retailers' methods.

(12)
Calculated using net sales for stores open at both the beginning and the end of the period. The net sales per store presented for the period January 18, 2007 to January 30, 2007 represent results for the fiscal year ended January 30, 2007.

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MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS

        The following discussion should be read in conjunction with "Selected Consolidated Financial and Operating Data" and our consolidated financial statements and the notes thereto included in this prospectus. The discussion in this section contains forward-looking statements that involve risks and uncertainties. See "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements" included elsewhere in this prospectus for a discussion of important factors that could cause actual results to differ materially from those described or implied by the forward-looking statements contained herein.

Executive Summary

        We operate in the U.S. mattress retail market, in which net sales amounted to $11.6 billion in calendar year 2010. The market is highly fragmented, with no single retailer holding more than a 7% market share and the top eight participants accounting for approximately one quarter of the total market. According to Furniture Today, mattress specialty retailers have a market share in excess of 40%, which represents the largest share of the market, having more than doubled their share over the past 15 years.

        Net sales in fiscal 2010 and in the twenty-six weeks ended August 2, 2011 improved $61.9 million and $95.9 million, respectively, from the comparable prior year levels in response to a gradually improving national economy and consumer confidence, and our growth through the addition of new and acquired store units. We believe that our net sales growth is outpacing our competitors in most of the markets in which we operate and is resulting in increased market share. Net income and other profitability measures improved during both fiscal 2010 and the twenty-six weeks ended August 2, 2011. The improvements resulted from the net sales growth and our ability to gain leverage on certain costs through increasing sales per store, which was partially offset by increases in spending in certain expense categories during such periods. Such expenses included advertising and general and administrative expenses, which we curtailed during fiscal 2008 and fiscal 2009 in response to the downturn in the national economy. Key results for fiscal 2010 and the twenty-six weeks ended August 2, 2011 include:

    Net income increased $5.0 million to $0.3 million for fiscal 2010 compared with a net loss of $4.7 million for fiscal 2009. Net income increased $4.6 million to $4.7 million for the twenty-six weeks ended August 2, 2011, compared with $0.1 million for the prior year period.

    Adjusted EBITDA increased $10.8 million to $57.1 million for fiscal 2010 compared with $46.3 million for fiscal 2009. Adjusted EBITDA as a percentage of sales increased to 11.6% during fiscal 2010 compared with 10.7% for fiscal 2009. Adjusted EBITDA increased $10.3 million to $34.7 million for the twenty-six weeks ended August 2, 2011, compared with $24.4 million for the prior year period. Adjusted EBITDA as a percentage of sales increased to 10.5% during the twenty-six weeks ended August 2, 2011, compared with 10.3% for the prior year period. (Adjusted EBITDA is not a performance measure under U.S. GAAP. See "Prospectus Summary—Summary Historical and Unaudited Pro Forma Consolidated Financial and Operating Data" for a definition of Adjusted EBITDA and a reconciliation of Adjusted EBITDA to net income.)

    Net sales increased $61.9 million, or 14.3%, to $494.1 million for fiscal 2010, compared to $432.3 million for fiscal 2009. Comparable-store sales increased 6.1% during fiscal 2010. Net sales increased $95.9 million, or 40.6%, to $331.8 million for the twenty-six weeks ended August 2, 2011, compared to $235.9 million for the prior year period. Comparable-store sales increased 19.2% during the twenty-six weeks ended August 2, 2011.

    We opened 85 new stores, reopened one store and acquired 33 stores during fiscal 2010. New and acquired stores, net of stores closed, added $35.8 million and $51.3 million in net sales

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      during fiscal 2010 and the twenty-six weeks ended August 2, 2011, respectively. The activity with respect to the number of company-operated store units was as follows:

 
   
   
   
  Twenty-six Weeks Ended  
 
  Fiscal
2008
  Fiscal
2009
  Fiscal
2010
  August 3, 2010   August 2, 2011  

Store units, beginning of period

    406     464     487     487     592  

New stores

    71     37     86     27     40  

Acquired stores

    5         33          

Closed stores

    (18 )   (14 )   (14 )   (5 )   (12 )
                       

Store units, end of period

    464     487     592     509     620  
                       
    Operating cash flows were $42.4 million and $48.8 million during fiscal 2010 and the twenty-six weeks ended August 2, 2011, respectively, which were the primary funding source for capital expenditures and the cash requirements for acquisitions.

    We ended fiscal 2010 and the twenty-six weeks ended August 2, 2011 with no outstanding borrowings, and total borrowing capacity of $24.0 million, under the revolving credit line portion of our 2007 Senior Credit Facility.

        In connection with our long-term growth plans, we commenced an initiative to review, select and implement an ERP system to replace our current systems with the objective of commencing pilot market testing by the end of fiscal 2011. Our current ERP systems have sufficient capacity and functionality to allow us to achieve our growth plan objectives in the near-term. See "Risk Factors—Our business operations could be disrupted if our information technology systems fail to perform adequately or we are unable to protect the integrity and security of our customers' information" for additional information relating to some important risks relating to our information technology.

        Going forward, we believe that the U.S. mattress retail market will benefit from the pent-up demand for mattresses and related products that has developed in recent years as consumers delayed purchases of big-ticket home furnishings, including mattresses, in response to the downturn in the national economy. We believe that this pent-up demand will result in sales growth for the Company as the national economy and consumer confidence continue to improve. We expect to continue the expansion of our company-operated store base through new store openings in existing markets to increase our market share and new store openings in new markets to provide a platform for future growth. We plan to open 100 new company-operated stores in fiscal 2011. In addition, we intend to evaluate strategically valuable acquisition opportunities in existing and new markets that may arise from time to time.

        We also strive to increase sales and profitability within our existing network of stores through a combination of (1) advertising and marketing initiatives that are aimed at increasing customer traffic, (2) improved customer conversion through our merchandising approach that improves the customer's shopping experience and the efforts of our highly trained sales associates and (3) increasing the average price of a transaction through effective sales techniques and the increasing demand for specialty and personalized mattresses.

General Definitions for Operating Results

        Net sales includes fees collected for delivery services and is recognized upon delivery and acceptance of mattresses and bedding products by our customers and is recorded net of estimated returns. Customer deposits collected prior to the delivery of merchandise are recorded as a liability. Net sales are recognized net of sales tax collected from customers and remitted to various taxing jurisdictions.

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        Cost of sales consist of the following:

      Costs associated with purchasing and delivering our products to our stores and customers, net of vendor incentives earned on the purchase of products;

      Physical inventory losses;

      Store and warehouse occupancy and depreciation expense of related facilities and equipment;

      Store and warehouse operating costs, including warehouse labor costs and utilities, repairs and maintenance and supplies costs of warehouse and store facilities; and

      Estimated costs to provide for customer returns and exchanges and to service customer warranty claims.

        Gross profit from retail operations is net sales minus cost of sales.

        Franchise fees and royalty income represents initial franchise fees earned upon the opening of new franchisee stores and ongoing royalties based on a percentage of gross franchisee sales.

        Sales and marketing expenses consist of the following:

      Advertising and media production;

      Payroll and benefits for sales associates; and

      Merchant service fees for customer credit and debit card payments, check guarantee fees and promotional financing expense.

        General and administrative expenses consists of the following:

      Payroll and benefit costs for corporate office and regional management employees;

      Stock-based compensation costs;

      Occupancy costs of corporate facility;

      Information systems hardware, software and maintenance;

      Depreciation related to corporate assets;

      Management fees;

      Insurance; and

      Other overhead costs.

        Goodwill impairment charge consists of non-cash impairment charges of $100.3 million and $0.5 million attributable to the impairment of our goodwill in fiscal 2008 and fiscal 2010, respectively.

        Intangible asset impairment charge consists of a non-cash impairment charge of $4.7 million attributable to the impairment of other intangible assets in fiscal 2008.

        Loss (gain) on store closings and impairment of store assets consists of the following:

      Estimated future costs to close locations at the time of closing including, as applicable, the difference between future lease obligations and anticipated sublease rentals;

      The write off of unamortized fixed assets related to store leasehold costs on closed stores; and

      Non-cash charges recognized for long-lived assets, consistently primarily of store leasehold costs and related equipment, to reduce the carrying value to estimated fair value, based on

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        our periodic assessment of whether projected future cash flows of individual stores are sufficient to recover the carrying value of the related assets.

        Income (loss) from operations consists of gross profit from retail operations plus franchise fees and royalty income, minus the sum of sales and market expenses, general and administrative expenses, goodwill and intangible asset impairment charges, and loss (gain) on store closings and impairment of store assets.

        Total other expense includes interest income, interest expense and gain (loss) on early debt extinguishments. Interest expense includes interest on outstanding debt, amortization of debt discounts and amortization of financing costs.

Results of Operations

        The following table presents the consolidated historical financial operating data for our business expressed as a percentage of net revenues for each period indicated. Our fiscal year consists of 52 or 53 weeks, ending on the Tuesday nearest to January 31, divided into twelve fiscal periods of four or five weeks each. Each fiscal year is described by the period of the calendar year that comprises the majority of the fiscal year period. The fiscal year ended February 1, 2011 is described as "fiscal 2010," the fiscal year ended February 2, 2010 is described as "fiscal 2009" and the fiscal year ended February 3, 2009 is described as "fiscal 2008." All fiscal years presented include 52 weeks of operations, except fiscal 2008, which includes 53 weeks. For purposes of annual comparisons, unless otherwise noted, we have not adjusted for this difference. The historical results are not necessarily indicative of results to be expected for any future period.

 
   
   
   
  Twenty-six Weeks Ended  
 
  Fiscal
2008
  Fiscal
2009
  Fiscal
2010
  August 3, 2010   August 2, 2011  
 
  (restated)
   
  (restated)
  (unaudited)
 

Net sales

    100.0 %   100.0 %   100.0 %   100.0 %   100.0 %

Cost of sales

    66.4 %   64.9 %   63.3 %   64.0 %   61.8 %
                       

Gross profit from retail operations

    33.6 %   35.1 %   36.7 %   36.0 %   38.2 %

Franchise fees and royalty income

    0.5 %   0.5 %   0.6 %   0.6 %   0.6 %

Sales and marketing expenses

    21.7 %   22.0 %   23.1 %   23.0 %   24.3 %

General and administrative expenses

    7.8 %   7.5 %   7.2 %   6.9 %   7.3 %

Goodwill impairment charge

    23.2 %   0.0 %   0.1 %   0.0 %   0.0 %

Intangible asset impairment charge

    1.1 %   0.0 %   0.0 %   0.0 %   0.0 %

Loss on store closings and impairment of store assets

    1.7 %   1.2 %   0.5 %   0.2 %   0.0 %
                       

Income (loss) from operations

    (21.4 )%   4.9 %   6.5 %   6.5 %   7.2 %

Other expense, net

    6.5 %   5.6 %   6.3 %   6.4 %   5.7 %
                       

Income (loss) before income taxes

    (27.9 )%   (0.8 )%   0.2 %   0.1 %   1.5 %

Income tax (benefit) expense

    0.9 %   0.3 %   0.2 %   0.0 %   0.1 %
                       

Net income (loss)

    (28.8 )%   (1.1 )%   0.1 %   0.0 %   1.4 %
                       

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Twenty-six Weeks Ended August 2, 2011 Compared to Twenty-six Weeks Ended August 3, 2010

        Net sales.    Net sales increased $95.9 million, or 40.6%, to $331.8 million for the twenty-six weeks ended August 2, 2011, compared to $235.9 million for the twenty-six weeks ended August 3, 2010. The components of the net sales increase were as follows (in millions):

 
  Increase
(decrease)
in net sales
 

Comparable-store sales

  $ 44.6  

New stores

    35.5  

Acquired stores

    18.3  

Closed stores

    (2.5 )
       

  $ 95.9  
       

        The increase in comparable-store net sales represents a 19.2% comparable-store sales growth, which was primarily the result of an increase in the number of customer transactions. The increase in our net sales from new stores was the result of 99 new stores opened at various times during the twelve fiscal periods ended August 2, 2011, including 40 opened during the twenty-six weeks ended August 2, 2011, prior to their inclusion in the comparable-store calculation beginning with the thirteenth full fiscal period of operations. The increase in net sales for acquired stores was the result of the acquisition of 33 stores during fiscal 2010 from two separate acquisitions in October 2010 and December 2010. We closed 21 stores during the twelve fiscal periods ended August 2, 2011, including 12 during the twenty-six weeks ended August 2, 2011, and the reduction in sales during the twenty-six weeks ended August 2, 2011 from these closings totaled $2.5 million. We operated 620 stores at August 2, 2011, compared with 509 stores at August 3, 2010.

        Cost of sales.    Cost of sales increased $54.1 million, or 35.8%, to $205.2 million during the twenty-six weeks ended August 2, 2011, compared to $151.1 million for the twenty-six weeks ended August 3, 2010. The major components of the increase in cost of sales are explained below. Cost of sales as a percentage of net sales decreased to 61.8% for the twenty-six weeks ended August 2, 2011, as compared to 64.0% for the twenty-six weeks ended August 3, 2010.

        Product costs increased by $41.5 million, or 47.0%, to $129.8 million for the twenty-six weeks ended August 2, 2011, compared with $88.3 million for the twenty-six weeks ended August 3, 2010. Product costs as a percentage of sales increased to 39.1% for the twenty-six weeks ended August 2, 2011 from 37.4% for the twenty-six weeks ended August 3, 2010. The increase in the amount of product costs is the result of the corresponding increase in net sales. The increase of this expense as a percentage of net sales for the twenty-six weeks ended August 2, 2011 is primarily the result of an increase in the mix of products with higher product costs and the effect of product close outs that occurred during the period.

        Store and warehouse occupancy costs, consisting primarily of lease-related costs of rented facilities, increased $6.3 million, or 16.3%, to $44.8 million during the twenty-six weeks ended August 2, 2011, compared to $38.5 million for the twenty-six weeks ended August 3, 2010. Store and warehouse occupancy costs as a percentage of net sales decreased to 13.5% during the twenty-six weeks ended August 2, 2011, compared to 16.3% in the twenty-six weeks ended August 3, 2010. The increase in the amount of expense during the twenty-six weeks ended August 2, 2011 was mainly attributable to the increase in the number of stores we operated. The reduction of expense as a percentage of net sales was primarily attributable to comparable-store sales growth during the twenty-six weeks ended August 2, 2011.

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        Depreciation expense of leasehold improvement and other fixed assets used in stores and warehouse operations increased $1.6 million, or 24.6%, to $7.9 million, for the twenty-six weeks ended August 2, 2011, compared to $6.3 million for the twenty-six weeks ended August 3, 2010. The increase in expense was primarily attributable to the increase in the number of stores we operated during the twenty-six weeks ended August 2, 2011, as compared with the prior year period.

        Other cost of sales increased $4.7 million during the twenty-six weeks ended August 2, 2011 compared with the prior year period, primarily as a result of the increase in net sales and in the number of stores we operated during the twenty-six weeks ended August 2, 2011, as compared with the prior year period.

        Gross profit from retail operations.    As a result of the foregoing, gross profit from retail operations increased $41.8 million or 49.3%, to $126.6 million, during the twenty-six weeks ended August 2, 2011, compared with $84.8 million during the twenty-six weeks ended August 3, 2010. Gross profit from retail operations as a percentage of net sales increased to 38.2% for the twenty-six weeks ended August 2, 2011, compared to 36.0% for the twenty-six weeks ended August 3, 2010.

        Franchise fees and royalty income.    Franchise fees and royalty income increased $0.7 million, or 45.8%, to $2.1 million for the twenty-six weeks ended August 2, 2011, compared to $1.4 million during the twenty-six weeks ended August 3, 2010. The increase in income was comprised of a $0.1 million increase in initial fees, which was attributable to an increase in the number of new franchisee stores opened during the twenty-six weeks ended August 2, 2011 as compared with the prior year period, and a $0.6 million increase in royalty income, which was mainly attributable to an increase in gross sales per store and total sales results for franchisee stores as compared with the prior year period.

        Sales and marketing expenses.    Sales and marketing expenses increased $26.4 million, or 48.6%, to $80.7 million for the twenty-six weeks ended August 2, 2011, compared to $54.3 million for the twenty-six weeks ended August 3, 2010. Sales and marketing expense as a percentage of net sales increased to 24.3% for the twenty-six weeks ended August 2, 2011, compared to 23.0% for the twenty-six weeks ended August 3, 2010. The components of sales and marketing expenses are explained below.

        Advertising expense increased $11.2 million, or 57.6% to $30.7 million for the twenty-six weeks ended August 2, 2011, from $19.5 million for the twenty-six weeks ended August 3, 2010. Advertising expense as a percentage of net sales increased to 9.3% for the twenty-six weeks ended August 2, 2011, compared to 8.3% for the twenty-six weeks ended August 3, 2010. The increase in the amount of advertising spending was mainly attributable to our efforts to increase the number of customers shopping in our stores and, to a lesser extent, to increase the number of markets in which we operate as a result of new store growth and acquisitions. We expect to maintain or increase advertising expense as a percentage of sales if we continue to experience sales per store and comparable-store sales growth and gain expense leverage in other operating expense areas. We receive funds from time to time from certain vendors to advertise their products that are recognized as a direct reduction of advertising expense. The amount of vendor advertising funds that were recognized as a reduction of advertising expense totaled $1.5 million for the twenty-six weeks ended August 2, 2011, compared with $1.3 million for the twenty-six weeks ended August 3, 2010.

        Other sales and marketing expenses increased $15.2 million, or 43.6%, to $50.0 million for the twenty-six weeks ended August 2, 2011, compared to $34.9 million for the twenty-six weeks ended August 3, 2010, primarily as a result of the increase in net sales during the period.

        General and administrative expenses.    General and administrative expenses increased $7.9 million, or 48.6%, to $24.1 million for the twenty-six weeks ended August 2, 2011, compared to $16.2 million for the twenty-six weeks ended August 3, 2010. General and administrative expense as a percentage of net sales increased to 7.3% for the twenty-six weeks ended August 2, 2011, compared to 6.9% for the twenty-six weeks ended August 3, 2010. General and administrative expenses increased primarily as a

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result of our growth, including a $4.2 million increase in wages and benefits resulting from employee additions to our corporate office and an aggregate increase of $3.7 million in various other general and administrative expense categories. We expect to continue making investments in our corporate infrastructure commensurate with our growth strategy.

        Loss on store closings and impairment of store assets.    Loss on store closings decreased $0.4 million to less than a hundred thousand for the twenty-six weeks ended August 2, 2011, compared to $0.4 million during the twenty-six weeks ended August 3, 2010, due to a reduction in the amount of remaining lease commitments on stores closed during the current period.

        Other expense, net.    Other expense, net, for both periods consists primarily of interest expense. Interest expense increased $3.8 million, or 25.3%, to $18.8 million for the twenty-six weeks ended August 2, 2011, compared to $15.0 million during the twenty-six weeks ended August 3, 2010. The increase is comprised of $1.9 million of interest expense as a result of the compounding effects of our 2009 Loan Facility and PIK Notes, which provide for the payment of interest through the addition of accrued interest to the outstanding loan balances and a $1.9 million loss on debt extinguishment recognized in connection with the voluntary prepayment of $40.0 million under the 2009 Loan Facility on July 19, 2011.

        Income tax (benefit) expense.    We recognized $0.3 million of income tax expense for the twenty-six weeks ended August 2, 2011, compared to $0.1 million of income tax expense for the twenty-six weeks ended August 3, 2010. The effective tax rate was 6.4% for the twenty-six weeks ended August 2, 2011, compared to 49.1% for the twenty-six weeks ended August 3, 2010, and differs primarily as a result of changes in the valuation allowance and state income taxes. Increases in pretax book income from the period ended August 3, 2010 to the period ended August 2, 2011 do not impact federal income tax expense due to the valuation allowance resulting in a lower effective income tax rate for the period ended August 2, 2011. In addition, current state income taxes associated with (1) states that impose taxes on revenue or net margin rather than pre-tax book income and (2) states that impose income taxes at the separate legal entity level have less impact on the overall effective tax rate as pretax book income increases. The effective tax rate for the current year period differs from the federal statutory rate primarily due to the effect of a reduction in the amount of the valuation allowance for deferred tax assets in an amount that coincides with a reduction in deferred tax assets primarily as a result of the expected utilization of a portion of the Company's net operating loss carryforwards during fiscal 2011.

        We expect to maintain a full valuation allowance on our remaining net deferred tax asset until an appropriate level of profitability that generates taxable income is sustained or until we are able to develop tax strategies that would enable us to conclude that it is more likely than not that a portion of our deferred tax assets will be realizable. We consider the future reversal of existing taxable temporary differences as future sources of taxable income for purposes of determining the amount of the valuation allowance that is necessary. As part of this analysis, we exclude taxable temporary differences associated with assets that are not amortized or depreciated for financial reporting purposes as they generally cannot be used as a source of taxable income to support the realization of deferred tax assets.

        Upon the completion of the offering, the Company's taxable income will increase as a result of the cessation of interest deductions that have been recognized in prior years on the 2009 Loan Facility and the PIK Notes, and we will evaluate this information in determining whether the valuation allowance for deferred tax assets should be reversed. Any reversal of the valuation allowance will favorably impact our results of operation in the period of the reversal. In addition, federal and certain state income taxes attributable to the fiscal year income before income taxes will be provided for in the period of the reversal and in subsequent periods, which will reduce net income and also impact liquidity.

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        Net income (loss).    As a result of the foregoing, our net income was $4.7 million for the twenty-six weeks ended August 2, 2011 compared to $0.1 million for the twenty-six weeks ended August 3, 2010.

Fiscal 2010 Compared to Fiscal 2009

        Net sales.    Net sales increased $61.9 million, or 14.3%, to $494.1 million for fiscal 2010, compared to $432.3 million for 2009. The components of the net sales increase in fiscal 2010 were as follows (in millions):

 
  Increase
(decrease)
in net sales
 

Comparable-store sales

  $ 26.1  

New stores

    36.3  

Acquired stores

    5.4  

Closed stores

    (5.9 )
       

  $ 61.9  
       

        The increase in comparable-store net sales represents a 6.3% comparable-store sales growth, which was primarily the result of an increase in the average sales price of mattress products that we sold. The increase in our net sales from new stores was the result of 85 new stores opened at various times throughout fiscal 2010 compared to 37 stores opened in fiscal 2009, prior to their inclusion in the comparable-store calculation in fiscal 2010 beginning with the thirteenth full month of operations. The increase in net sales for acquired stores was the result of the acquisition of 33 stores during fiscal 2010 from two separate acquisitions in October 2010 and December 2010. We acquired no stores during fiscal 2009. We closed 14 stores in fiscal 2010 and 14 stores in fiscal 2009 and the reduction in sales during fiscal 2010 from these closings totaled $5.9 million. We operated 592 stores at the end of fiscal 2010, compared with 487 stores at the end of fiscal 2009.

        Cost of sales.    Cost of sales increased $32.1 million, or 11.5%, to $312.6 million for fiscal 2010, compared to $280.5 million for fiscal 2009. The major components of the increase in cost of sales are explained below. Cost of sales as a percentage of net sales decreased to 63.3% for fiscal 2010, compared to 64.9% for fiscal 2009.

        Product costs increased $21.7 million, or 13.4%, to $183.8 million for fiscal 2010, compared with $162.1 million for fiscal 2009. Product costs as a percentage of net sales decreased to 37.2% for fiscal 2010, as compared to 37.5% for fiscal 2009. The increase in the amount of product costs for fiscal 2010 is the result of the corresponding increase in net sales. The reduction of this expense as a percentage of net sales for fiscal 2010 is primarily a result of improved product gross margins on certain products and a higher amount of volume-based vendor incentives earned on certain products. Product costs as a percentage of net sales is affected by several factors, including the mix of the products we sell, the terms of our vendor agreements and the competitive environment in which we operate. The combination of these effects may result in product costs as a percentage of net sales in future periods that are higher or lower than our recent results.

        Store and warehouse occupancy costs, consisting primarily of lease-related costs of rented facilities, increased $7.3 million, or 10.0%, to $80.5 million for fiscal 2010, compared to $73.2 million for fiscal 2009. Store and warehouse occupancy costs as a percentage of net sales decreased to 16.3% for fiscal 2010, as compared to 16.9% for fiscal 2009. The increase in the amount of expense during fiscal 2010 is mainly attributable to the increase in the number of stores we operated. The reduction of expense as a percentage of net sales was primarily attributable to improving sales per store in fiscal 2010 as compared with the prior year.

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        Depreciation expense of leasehold improvements and other fixed assets used in store and warehouse operations decreased $0.5 million, or 3.7%, to $13.1 million for fiscal 2010, compared with $13.6 million for fiscal 2009. Depreciation expense in fiscal 2010 was reduced compared to fiscal 2009 as a result of a decrease in the depreciable amount of fixed assets, which was partially offset by an increase in depreciation expense attributable to capital expenditures in fiscal 2010. The decrease in the amount of depreciable fixed assets in fiscal 2010 was attributable to (a) an impairment charge of $2.3 million recognized at the end of fiscal 2009 to reduce the carrying value of certain long-lived assets, consisting primarily of store leasehold costs and related equipment, to fair value, and (b) an increase in fully depreciated fixed assets.

        Other cost of sales increased $3.6 million during fiscal 2010 compared with the prior year primarily as a result of the increase in net sales and in the number of stores we operated during fiscal 2010.

        Gross profit from retail operations.    As a result of the foregoing, gross profit from retail operations increased $29.7 million, or 19.6%, to $181.5 million for fiscal 2010, as compared with $151.7 million for fiscal 2009. Gross profit from retail operations as a percentage of net sales increased to 36.7% for fiscal 2010, as compared to 35.1% for fiscal 2009.

        Franchise fees and royalty income.    Franchise fees and royalty income is comprised of initial fees earned upon the opening of each new franchisee store and ongoing royalty income that is earned on a percentage of franchisee net sales. Franchise fees and royalty income increased $1.1 million, or 52.1%, to $3.2 million for fiscal 2010, compared with $2.1 million for fiscal 2009. The increase in income was comprised of a $0.6 million increase in initial fees, which was attributable to an increase in the number of new franchisee stores opened during fiscal 2010 as compared with fiscal 2009, and a $0.5 million increase in royalty income, which was mainly attributable to an increase in gross sales per store results for franchisee stores as compared with fiscal 2009. The Company's growth plans include expansion of our franchise network and, if successful, revenues from franchise fees and royalty income are expected to continue at or above current levels.

        Sales and marketing expenses.    Sales and marketing expenses increased $18.7 million, or 19.6%, to $114.0 million for fiscal 2010, compared to $95.3 million for fiscal 2009. The components of sales and marketing expenses are explained below. Sales and marketing expenses as a percentage of net sales increased to 23.1% for fiscal 2010, compared to 22.0% for fiscal 2009.

        Advertising expense increased $10.3 million, or 34.9%, to $39.7 million for fiscal 2010, compared with $29.4 million for fiscal 2009. Advertising expense as a percentage of net sales increased to 8.0% for fiscal 2010, as compared to 6.8% for fiscal 2009. The increase in the amount of advertising spending was mainly attributable to our efforts to increase the number of customers shopping in our stores and, to a lesser extent, to an increase in the number of markets in which we operate as a result of new store growth and acquisitions. We receive funds from time to time from certain vendors to advertise their products that are recognized as a direct reduction of advertising expense. The amount of vendor advertising funds that were recognized as a reduction of advertising expense totaled $3.7 million for fiscal 2010, compared with $0.9 million for fiscal 2009. The increase in the amount of advertising funds during fiscal 2010 resulted from negotiations with our vendors to increase their participation in the costs of our advertising programs in light of the improvement in our sales during fiscal 2010. There can be no assurance that we will obtain similar amounts of advertising funds in future periods. If we are unable to continue receiving advertising funds, we may not be able to advertise at the same rates or our advertising costs as a percentage of sales may increase.

        Other sales and marketing expenses increased $8.4 million during fiscal 2010 compared with the prior year primarily as a result of the increase in net sales during fiscal 2010. Such increase also includes a one-time charge of $1.6 million resulting from the settlement on May 26, 2011 (subject to court approval) of a lawsuit involving alleged violations of the Fair Labor Standards Act brought in

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April 2010 by a former employee. We are obligated to pay the settlement amount of $1.6 million to a claims-made reversionary fund no later than July 25, 2011, and such amount is included in accrued liabilities as of February 1, 2011. We are entitled to recover any funds from the claims-made reversionary fund not distributed pursuant to the terms of the settlement. Funds that will revert back to us (if any) will be recognized as a reduction of expense when the claim settlement process concludes.

        General and administrative expenses.    General and administrative expenses increased $3.0 million, or 9.4%, to $35.4 million for fiscal 2010, compared to $32.3 million for fiscal 2009. General and administrative expenses as a percentage of net sales decreased to 7.2% for fiscal 2010 as compared to 7.5% for fiscal 2009. General and administrative expenses increased during fiscal 2010 primarily as a result of our growth, including a $2.6 million increase in wages and benefits resulting from employee additions in our corporate office and an aggregate increase of $2.7 million in various general and administrative expense categories. The aforementioned increases during fiscal 2010 were partially offset by a $1.8 million reduction in performance-based compensation costs and a one-time benefit in stock-based compensation costs of $0.5 million resulting from a revision of the estimate of forfeited equity awards to employees.

        Goodwill and intangible asset impairment charges.    During fiscal 2010, we recognized pre-tax impairment charges totalling $0.5 million to reduce the carrying amount of our goodwill to estimated fair value for two reporting units. No impairment charges related to our goodwill or intangible assets were recognized in fiscal 2009.

        Loss on store closings and impairment of store assets.    Loss on store closings and impairment of store assets decreased $2.7 million to $2.5 million during fiscal 2010 compared with $5.2 million during fiscal 2009. The decrease in the loss during fiscal 2010 was mainly attributable to a reduction in the amount of remaining lease commitments on stores that we closed during the fiscal year.

        Other expense, net.    Other expense, net for fiscal 2010 consists primarily of interest expense. Interest expense increased $3.9 million, or 14.5%, to $31.1 million for fiscal 2010, as compared to $27.1 million for fiscal 2009. The increase in interest expense for fiscal 2010 was attributable to (1) the compounding effects of our 2009 Loan Facility and PIK Notes, which provide for the payment of interest through the addition of accrued interest to the outstanding loan balances and (2) the full year effect of the amendment of the 2009 Loan Facility on March 20, 2009, which increased the loan agreement interest rate from 12.5% to 16.0% and the effective interest rate for financial reporting purposes to 17.2%.

        Income tax expense.    We recognized $0.8 million of income tax expense for fiscal 2010 compared to $1.4 million in fiscal 2009. The effective tax rate for fiscal 2010 was 70.7% compared to a negative effective tax rate of 43.0% for fiscal 2009, and differs primarily as a result of changes in the valuation allowance for deferred tax assets. The effective tax rate for fiscal 2010 differs from the federal statutory rate primarily due to the effect of state income taxes, change in valuation allowance and stock-based compensation. The change in the valuation allowance for deferred tax assets during 2010 was mainly attributable to a decrease in the amount of net operating losses. State income taxes were 52.4% of income before income taxes during fiscal 2010 as a result of current state income taxes associated with states that impose taxes on revenue and net margin, as well as states that impose income taxes at the separate legal entity level.

        Net income (loss).    As a result of the foregoing, our net income was $0.3 million for fiscal 2010 compared to a loss of $4.7 million for fiscal 2009.

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Fiscal 2009 Compared to Fiscal 2008

        Net sales.    Net sales decreased $1.0 million, or 0.2%, to $432.3 million for fiscal 2009, compared to $433.3 million for 2008. The components of the net sales decrease in fiscal 2009 were as follows (in millions):

 
  Increase
(decrease)
in net sales
 

Comparable-store sales

  $ (17.9 )

New stores

    25.7  

Acquired stores

    3.2  

Closed stores

    (4.0 )

Effect of 53 week year in fiscal 2008

    (8.0 )
       

  $ (1.0 )
       

        The decrease in comparable-store net sales represents a 4.3% comparable-store sales decline, which was primarily the result of a decrease in the number of customers. The increase in our net sales from new stores was the result of 37 new stores opened at various times throughout fiscal 2009 compared to 71 stores opened in fiscal 2008, prior to their inclusion in the comparable-store calculation in fiscal 2009 beginning with the thirteenth full month of operations. The increase in net sales for acquired stores was the result of an acquisition of five stores in December 2008 and represents sales of the acquired stores prior to their inclusion in the comparable-store calculation beginning in the month following the anniversary date of the acquisition. We closed 14 stores in fiscal 2009 and 18 stores in fiscal 2008 and the reduction in sales during fiscal 2009 from these closings totaled $4.0 million. Fiscal 2008 and fiscal 2009 were comprised of 53 weeks and 52 weeks, respectively, resulting in one fewer week of operations in fiscal 2009, which resulted in lower net sales in fiscal 2009 lower by $8.0 million. We operated 487 stores at the end of fiscal 2009, compared with 464 stores at the end of fiscal 2008.

        Cost of sales.    Cost of sales decreased $7.2 million, or 2.5%, to $280.5 million for fiscal 2009, compared to $287.7 million for fiscal 2008. The major components of the decrease in cost of sales are explained below. Cost of sales as a percentage of net sales decreased to 64.9% for fiscal 2009, compared to 66.4% for fiscal 2008.

        Product costs decreased $7.0 million, or 4.2%, to $162.1 million for fiscal 2009, compared with $169.2 million for fiscal 2008. Product costs as a percentage of net sales decreased to 37.5% for fiscal 2009, as compared to 39.0% for fiscal 2008. The reduction of expense as a percentage of net sales for fiscal 2009 was primarily the result of improved product gross margins on certain products and higher volume-based vendor incentives earned on certain products.

        Store and warehouse occupancy costs, consisting primarily of lease-related costs of rented facilities, increased $1.5 million, or 2.0%, to $73.2 million for fiscal 2009, compared to $71.7 million for fiscal 2008. Store and warehouse occupancy costs as a percentage of net sales increased to 16.9% for fiscal 2009, as compared to 16.6% for fiscal 2008. The increase in the amount of expense during fiscal 2009 is mainly attributable to the increase in the number of stores we operated. The increase in expense was partially offset by negotiated rent reductions totaling $1.2 million. The increase in expense as a percentage of net sales was primarily attributable to declining sales per store in fiscal 2009 as compared with the prior year.

        Depreciation expense of leasehold improvements and other fixed assets used in store and warehouse operations decreased $0.2 million, or 1.4%, to $13.6 million for fiscal 2009, compared with $13.8 million for fiscal 2008. Depreciation expense in fiscal 2009 was reduced compared to fiscal 2008 as a result of a decrease in the depreciable amount of fixed assets, which was partially offset by an

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increase in depreciation expense attributable to capital expenditures in fiscal 2009. The decrease in the amount of depreciable fixed assets in fiscal 2009 was attributable to (a) an impairment charge of $6.3 million recognized at the end of fiscal 2008 to reduce the carrying value of certain long-lived assets, consisting primarily of store leasehold costs and related equipment, to fair value, and (b) an increase in fully depreciated fixed assets.

        Other components of cost of sales decreased $1.5 million during fiscal 2009 compared with the prior year primarily as a result of efficiencies gained over store and warehouse operating and delivery costs.

        Gross profit from retail operations.    As a result of the foregoing, gross profit from retail operations increased $6.2 million, or 4.3%, to $151.7 million, as compared with $145.5 million for fiscal 2009. Gross profit from retail operations as a percentage of net sales increased to 35.1% for fiscal 2009, as compared to 33.6% for fiscal 2008.

        Franchise fees and royalty income.    Franchise fees and royalty income remained at $2.1 million during fiscal 2009 and fiscal 2008. An increase in royalty income attributable to an increase in franchisee gross sales was primarily offset by a decrease in initial fees due to fewer new store openings.

        Sales and marketing expenses.    Sales and marketing expenses increased $1.3 million, or 1.3%, to $95.3 million for fiscal 2009, compared to $94.1 million for fiscal 2008. The major components of the increase in sales and marketing expenses are explained below. Sales and marketing expenses as a percentage of net sales increased to 22.0% for fiscal 2009, compared to 21.7% for fiscal 2008.

        Advertising expense decreased $2.9 million, or 9.1%, to $29.4 million for fiscal 2009, compared with $32.4 million for fiscal 2008. Advertising expense as a percentage of net sales decreased to 6.8% for fiscal 2009, as compared to 7.5% for fiscal 2008. The decrease in the amount of advertising spending was mainly attributable to discretionary reductions in spending in response to macroeconomic effects that reduced the effectiveness of advertising in driving customer traffic. We receive funds from time-to-time from certain vendors to advertise their products that are recognized as a direct reduction of advertising expense. The amount of vendor advertising funds that were recognized as a reduction of advertising expense totaled $0.9 million for fiscal 2009, compared with $1.9 million for fiscal 2008. The reduction in the amount of advertising funds received from our vendors during fiscal 2009 was a result of the reduction in advertising expense.

        Other components of sales and marketing expenses increased $4.2 million during fiscal 2009 compared with the prior year as a result of increases in the number of stores we operated and the percentage of sales for which customers elected to utilize the promotional financing options offered through financial institutions, which resulted in a higher cost to us. An increase in instances in which sales associates did not earn commissions in excess of the minimum draw, due to lower sales per store, contributed to higher sales and marketing expense as a percentage of sales.

        General and administrative expenses.    General and administrative expenses decreased $1.4 million, or 4.3%, to $32.3 million for fiscal 2009, compared to $33.8 million for fiscal 2008. General and administrative expenses as a percentage of net sales decreased to 7.5% for fiscal 2009, compared to 7.8% for fiscal 2008. We reduced discretionary expenses in certain areas during fiscal 2009, such as training and relocation ($2.4 million reduction), consulting and outside professional services ($1.0 million reduction), and other various areas ($0.9 million reduction) in response to macroeconomic effects. The reductions in some areas represented a deferral of costs to fiscal 2010. Offsetting the aforementioned reductions were increases during fiscal 2009 in performance-based compensation costs of $2.4 million and depreciation and amortization of $0.5 million.

        Goodwill and intangible asset impairment charges.    During fiscal 2008, in connection with our annual impairment testing of goodwill and intangible assets, we determined that the fair values were less than

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the carrying amounts for those assets. As a result, we recognized pre-tax impairment charges totaling $100.3 million and $4.7 million during fiscal 2008 in order to reduce the carrying amount of our goodwill and intangible assets, respectively, to their estimated fair values. The decline in the estimated fair values of our goodwill and intangible assets was primarily attributable to the economic downturn affecting the U.S. economy during fiscal 2008 and the impact that downturn had on our estimates of the future cash flows of the Company and in the valuation multiples of comparable companies. No impairment charges related to our goodwill or intangible assets were recognized in fiscal 2009.

        Loss on store closings and impairment of store assets.    Loss on store closings and impairment of store assets decreased $2.2 million to $5.2 million during fiscal 2009 compared with $7.4 million during fiscal 2008. The decrease in the loss during fiscal 2009 was mainly attributable to a reduction of $4.0 million in the amount of impairment on store assets, which was partially offset by an increase in the amount of remaining lease commitments on stores that we closed during the fiscal year.

        Other expense, net.    Other expense, net for fiscal 2009 consists primarily of interest expense and a gain on early extinguishment of debt.

        Interest expense decreased $1.2 million, or 4.3%, to $27.1 million for fiscal 2009, as compared to $28.3 million for fiscal 2008. The decrease in interest expense for fiscal 2009 was mainly attributable to reductions in LIBOR that occurred throughout fiscal 2009, which reduced the interest expense incurred on the 2007 Senior Credit Facility in the amount of $5.8 million. The aforementioned decrease was partially offset by higher interest expense during fiscal 2009 that was attributable to (1) the issuance of $16.9 million of PIK Notes on March 20, 2009, (2) the compounding effects of our 2009 Loan Facility and PIK Notes, which provide for the payment of interest through the addition of accrued interest to the outstanding loan balances and (3) the amendment of the 2009 Loan Facility on March 20, 2009, which increased the loan agreement interest rate from 12.5% to 16.0% and the effective interest rate for financial reporting purposes to 17.2%.

        The gain from debt extinguishment in fiscal 2009 represents the amendment and restatement of the 2009 Loan Facility on March 20, 2009 that was accounted for as an extinguishment of debt and resulted in a downward adjustment of the loan carrying value to its market value, which effect was partially offset by the write-off of deferred loan fees, resulting in a net gain of $2.8 million.

        Income tax expense.    We recognized $1.4 million of income tax expense for fiscal 2009 compared to $3.8 million in fiscal 2008. The effective tax rate for fiscal 2009 was a negative 43.0% compared to a effective tax rate of negative 3.1% for fiscal 2008, and differs primarily as a result of changes in the valuation allowance for deferred tax assets and nondeductible goodwill impairments in fiscal 2008. The income tax effect of the nondeductible goodwill was 24.1% of loss before income taxes in fiscal 2008.

        The effective tax rate for fiscal 2009 differs from the federal statutory rate primarily due to the effect of state income taxes and the change in valuation allowance for deferred tax assets. The change in the valuation allowance for deferred tax assets during 2009 was mainly attributable to an increase in the amount of net operating losses. State income taxes were a negative 32.8% of income before income taxes during fiscal 2009 as a result of current state income taxes associated with states that impose taxes on revenue and net margin, as well as states that impose income taxes at the separate legal entity level.

        Net income (loss).    As a result of the foregoing, our net loss was $4.7 million for fiscal 2009 compared to a net loss of $124.9 million for fiscal 2008.

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Liquidity and Capital Resources

Debt Structure and Effect of Proposed Offering

        As of August 2, 2011, we were party to four main debt agreements: (i) the 2007 Senior Credit Facility, (ii) the 2009 Loan Facility, (iii) the Convertible Notes and (iv) the PIK Notes. Mattress Holding, our indirect subsidiary, is the borrower under the 2007 Senior Credit Facility. Mattress Intermediate Holdings, Inc., or "Mattress Intermediate," our direct subsidiary, is the borrower under the 2009 Loan Facility, and Mattress Firm Holding Corp. is the borrower under the PIK Notes and the Convertible Notes.

        Mattress Firm Holding Corp. and Mattress Intermediate have no direct sources of cash flow and substantially no assets other than equity interests in the respective subsidiaries held by us and Mattress Intermediate. Mattress Holding and its subsidiaries own substantially all of the assets and conduct the operations of our retail business.

        The 2007 Senior Credit Facility requires us to comply on a quarterly basis with the following financial covenants:

    a maximum ratio of consolidated debt to Adjusted EBITDA, or the "total leverage ratio"; and

    a minimum ratio of Adjusted EBITDA to cash interest expense, or the "interest coverage ratio".

        These financial covenants are measured using, among other things, Adjusted EBITDA of Mattress Holding and its subsidiaries, adjusted to include the pro forma results of acquired businesses. As of August 2, 2011, the terms of the 2007 Senior Credit Facility required that we maintain a total leverage ratio of no more than 4.00:1 and an interest coverage ratio of no less than 2.70:1. As of August 2, 2011, we were in compliance with these financial covenants. The total leverage ratio financial covenant and the interest coverage ratio financial covenant each become more restrictive over time, and will require that Mattress Holding maintain a total leverage ratio of no more than 3.50:1 and an interest coverage ratio of 3.00:1 as of the end of fiscal 2011. Additionally, the terms of the 2007 Senior Credit Facility, among other things, contain restrictions on the ability of Mattress Holding to distribute dividends, subject to certain exceptions. As a result, Mattress Firm Holding Corp. and Mattress Intermediate can make principal and interest payments on the 2009 Loan Facility, the Convertible Notes and the PIK Notes, as they become payable, only to the extent that capital contributions can be obtained from our equity investors, or through other financing sources. Prior to April 2014, we may elect, in lieu of payment of interest in cash, to pay up to all of the interest due and payable with respect to the 2009 Loan Facility on any interest payment date by adding such interest to the principal amount of the loans outstanding under the 2009 Loan Facility on such interest payment date. The terms of the PIK Notes also permit scheduled interest payments to be added to the outstanding principal amount of the PIK Notes in lieu of payment of interest in cash. See "—Debt Service—2009 Loan Facility" and "—Debt Service—PIK Notes" below for further information.

        We intend to utilize the net proceeds from the proposed offering to repay all remaining outstanding indebtedness under the 2009 Loan Facility, to pay $1.4 million in the aggregate of accrued management fees and interest thereon, and a related termination fee and to utilize the remaining net proceeds for working capital and other general corporate purposes, including possible acquisitions. Upon the consummation of this offering, (i) the Convertible Notes will automatically convert into shares of our common stock at a price per share equal to the initial public offering price and (ii) an aggregate amount of $50.8 million in principal and accrued interest of the outstanding PIK Notes will be converted into shares of our common stock at a price per share equal to the initial public offering price. If the underwriters exercise in full the over-allotment option, the remaining $4.4 million in principal and accrued interest of the outstanding PIK Notes will be repaid with the proceeds of this offering substantially concurrent with the closing of the over-allotment option. If the over-allotment option is exercised in part or not exercised at all, all remaining PIK Notes will be converted into shares

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of our common stock at a price per share equal to the closing price of our common stock on the 30th day after the date of the underwriting agreement for this offering (in the case of a partial or no exercise of the over-allotment option). All outstanding amounts noted in this paragraph are given as of August 2, 2011.

Sources of Liquidity and Capital Requirements

        Our primary uses of cash are to fund growth capital and maintenance expenditures for our stores and distribution centers, purchase and replace floor sample inventories maintained in our stores, scheduled debt service payments and strategic acquisitions of mattress specialty retailers. Historically, we have satisfied these cash requirements from cash flows provided by our operations, availability under the revolving portion of the 2007 Senior Credit Facility and proceeds from the issuance of the PIK Notes.

        Historically, we have collected payment from our customers at or near the time of sale, and, as such, we do not carry significant accounts receivable balances from our customers. Most of our suppliers deliver product to our distribution centers within 48 hours following our placement of a purchase order, which allows us to carry lower inventory levels. We pay our vendors for our purchases on terms that, on average, allow us to collect payments on the sale of our products before we must pay our vendors. The attributes of our operating cycle lower our working capital requirements and have historically allowed us to operate for extended periods while maintaining a negative working capital position.

        Our future capital requirements will vary based on the number of additional stores, including relocated stores, we open and the number of stores we choose to renovate, and the number and size of any acquisitions we choose to make, including franchisee acquisitions. Our decisions regarding opening, relocating or renovating stores, and whether to engage in strategic acquisitions, are based in part on macroeconomic factors and the general state of the U.S. economy, as well as the local economies in the markets in which our stores are located.

        We plan to spend approximately $33.0 million in capital expenditures during fiscal 2011, of which we anticipate approximately 72% will be for new store growth and major remodels, approximately 22% for equipment and computers, including the implementation of a new ERP system, and approximately 6% for other capital expenditures. Of our total capital expenditures projected for fiscal 2011, we have already invested $11.7 million during the twenty-six weeks ended August 2, 2011. We plan to open 100 stores during fiscal 2011 and have already entered into lease agreements for a majority of them.

        As further discussed in "Description of Certain Indebtedness—2007 Senior Credit Facility," the terms of the 2007 Senior Credit Facility limit the permitted capital expenditures of Mattress Holding to $35.0 million for fiscal 2011 and $40.0 million for each of fiscal 2012 and 2013. On June 28, 2011, Mattress Holdings entered into an amendment to the 2007 Senior Credit Facility to, among other things, provide greater flexibility to make capital expenditures by raising the permitted capital expenditure limit effective for fiscal 2011 and future years from the $20.0 million limit that was in effect for prior years. The permitted limit may be increased for any year by the amount of equity capital that is contributed to Mattress Holding during the year for that purpose. In addition, if the capital expenditures made in any year are less than the permitted amount, the amount of the shortfall in that year may increase the permitted amount of capital expenditures for the immediately succeeding (but not any other) year. The permitted capital expenditure limit has been raised in recent years by making capital contributions to Mattress Holding for that purpose. Each such capital contribution was funded through the issuance of PIK Notes. Our ability to complete our capital expenditure plan for fiscal 2011 will be dependent upon our ability to fund capital contributions to Mattress Holding for that purpose.

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        We believe that we will be able to satisfy our capital requirements for the next 12 months, including supporting our existing operations, continuing our growth strategy, and satisfying our scheduled debt service payments, through a combination of our existing reserves of cash and cash equivalents, internally generated cash flows from operations, and, as required, borrowings under the revolving portion of the 2007 Senior Credit Facility. The revolving portion of the 2007 Senior Credit Facility allows us to borrow up to $25.0 million, of which up to $15.0 million is available for issuance as letters of credit. There were no outstanding borrowings on the revolving facility as of February 2, 2010. On February 1, 2011, outstanding letters of credit under the revolving facility were $1.0 million, resulting in $24.0 million of available borrowings as of such date. In addition, we had $4.4 million of cash and cash equivalents as of February 1, 2011, compared to cash and cash equivalents of $0.4 million as of February 2, 2010. Our working capital deficit was $7.8 million as of February 1, 2011, compared to a working capital deficit of $8.5 million as of February 2, 2010. The improvement in our net working capital deficit was attributable primarily to the increased amount of cash and cash equivalents we had at February 1, 2011, partially offset by a decrease in other working capital components.

        We generated tax operating losses in recent years that have significantly reduced the cash requirements for federal and state income taxes. At February 1, 2011, we had $38.6 million of net operating loss carryforwards that expire at various dates beginning in 2018, if not utilized to offset future taxable income. Our cash requirements for income taxes will increase significantly if and when the current amount of net operating loss carryforwards is utilized. Further, if we undergo a more than 50% "ownership change" within the meaning of Section 382 of the Internal Revenue Code, our ability to utilize pre-change losses may be limited.

Cash Flows

        The following table summarizes the principal elements of our cash flows:

 
   
   
   
  Twenty-six Weeks Ended  
 
  Fiscal 2008   Fiscal 2009   Fiscal 2010   August 3, 2010   August 2, 2011  
 
  (restated)
   
  (restated)
  (unaudited)
 
 
  (in thousands)
 

Net cash provided by operating activities

  $ 12,996   $ 20,857   $ 42,429   $ 18,065   $ 48,755  

Net cash used in investing activities

    (24,285 )   (10,863 )   (38,092 )   (9,996 )   (11,781 )

Net cash provided by (used in) financing activities:

                               
 

Proceeds from issuance of debt

    42,260     24,191     2,985     316     40,198  
 

Principal payments of debt

    (30,562 )   (33,537 )   (3,271 )   (3,007 )   (50,686 )
 

Debt issuance costs

        (1,001 )           (1,273 )
                       
   

Total net cash provided by (used in) financing activities

    11,698     (10,347 )   (286 )   (2,691 )   (11,761 )
                       

Increase (decrease) in cash and cash equivalents

    409     (353 )   4,051     5,378     25,213  
                       

Cash and cash equivalents, beginning of period

    338     747     394     394     4,445  
                       

Cash and cash equivalents, end of period

  $ 747   $ 394   $ 4,445   $ 5,772   $ 29,658  
                       

        Operating cash flows.    Net cash provided by operating activities was $48.8 million for the twenty-six weeks ended August 2, 2011, compared to $18.1 million for the twenty-six weeks ended August 3, 2010. The $30.7 million increase in cash flows from operating activities was primarily attributable to an increase in our net income resulting from increased net sales and an increase in accounts payable and

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accrued liabilities resulting from an increase in the purchase of inventories and the incurrence of other operating expenses, and timing differences in the related cash requirements that temporarily increased cash balances at August 2, 2011 compared to August 3, 2010. The increase in cash flows from operating activities was partially offset by increases in inventory. Inventory increased $4.9 million during the twenty-six weeks ended August 2, 2011, as the Company augmented inventory levels to support the higher sales volume historically observed in the summer months.

        Net cash provided by operating activities was $42.4 million for fiscal 2010, compared to $20.9 million for fiscal 2009. The $21.5 million increase in cash flows from operating activities was primarily attributable to an increase in our net income resulting from higher net sales during fiscal 2010, which was partially offset by an increase in accounts receivable for vendor incentives, cash used for payments to our vendors and increased floor sample inventory purchases for the new stores we opened during fiscal 2010. The increase in the accounts receivable for vendor incentives was mainly attributable to increases in (1) purchases of merchandise on which volume-based incentives are earned in response to higher sales during fiscal 2010, (2) earned incentives that settle annually and (3) the number of new stores opened during fiscal 2010 for which incentives become receivable from certain vendors upon store opening.

        Net cash provided by operating activities was $13.0 million for fiscal 2008. The $7.9 million increase in cash flows from fiscal 2008 from operating activities was primarily due to lower cash payments for interest on our debt instruments, which was partially offset by a decrease in accounts payable due primarily to the increasing frequency of payments to our trade vendors beginning in fiscal 2009 to align with shorter repayment terms, and an increase in inventory purchases and other net working capital items. The decrease in cash interest payments was due to lower interest rates on the 2007 Senior Credit Facility and an amendment of the 2009 Loan Facility, which provided that future interest payments would be made by adding the accrued interest to the outstanding balance of the note.

        Investing cash flows.    Our investing cash flows consists primarily of our capital expenditures. Net cash used in investing activities was $11.8 million during the twenty-six weeks ended August 2, 2011, compared to cash used of $10.0 million during the twenty-six weeks ended August 3, 2010. All of the $1.8 million increase in cash used between the two periods relates to an increase in capital spending. The increase in capital expenditures was the result of an increase in the number of new stores.

        Net cash used in investing activities was $38.1 million during fiscal 2010, compared to $10.9 million in fiscal 2009. Capital expenditures increased $16.4 million. Excluding stores added through acquisitions, we opened 85 new stores during 2010, compared to 37 new stores in fiscal 2009. Also contributing to the increase in cash used for investing activities during fiscal 2010 was $10.8 million of cash used to complete our acquisitions, net of $1.9 million of cash acquired. These acquisitions added 33 new stores during fiscal 2010.

        Net cash used in investing activities was $24.3 million in fiscal 2008. The decrease over fiscal 2008 was attributable to lower capital expenditures as a result of opening fewer stores during fiscal 2009. We opened 37 stores during fiscal 2009, compared to 71 stores in fiscal 2008.

        Financing cash flows.    Our financing cash flows consist primarily of proceeds from the issuance of debt, borrowings, and repayments (1) under the revolving portion of the 2007 Senior Credit Facility, (2) for scheduled debt service payments, and (3) prepayments of other debt. Net cash used in financing activities increased to $11.8 million for the twenty-six weeks ended August 2, 2011 from $2.7 million for the prior year period. The increase was primarily due to the $40.2 million issuance of the Convertible Notes and subsequent use of $40.0 million for a partial prepayment of the 2009 Loan Facility, the prepayment of seller financing notes and mortgage notes payable in the amounts of $5.4 million and $2.0 million, respectively, and the payment of a $1.3 million loan fee for the amendment of the 2007 Senior Credit Facility on June 28, 2011.

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        During fiscal 2010, net cash used in financing activities was $0.3 million, compared to $10.3 million in fiscal 2009. The decrease in net cash used in financing activities during fiscal 2010 was attributable to lower net borrowings and repayments on the revolving portion of the 2007 Senior Credit Facility.

        Net cash provided by financing activities was $11.7 million for fiscal 2008. Net cash used in financing activities during fiscal 2009 increased due to payments made to reduce the outstanding balance under the revolving portion of the 2007 Senior Credit Facility. These cash outflows were partially offset by increased cash inflows from the proceeds of the PIK Notes.

Debt Service

        As of August 2, 2011, we had total indebtedness of $403.5 million. The components of our debt as of August 2, 2011 were as follows (amounts in thousands):

2007 Senior Credit Facility

  $ 229,282  

2009 Loan Facility

    80,919  

Convertible Notes

    40,198  

PIK Notes

    52,972  

Other

    160  
       

Total long-term debt

  $ 403,531  
       

        2007 Senior Credit Facility.    On January 18, 2007, Mattress Holding, an indirect subsidiary of the issuer, entered into a credit agreement with UBS Securities LLC and certain of its affiliates and other lenders for a term loan and revolving credit facility, which was amended and restated on February 16, 2007 (as amended and restated, the "2007 Senior Credit Facility"). As of August 2, 2011, the 2007 Senior Credit Facility consisted of (i) a $240.0 million term loan facility maturing January 2014 and (ii) a $25.0 million revolving credit facility maturing in January 2013, which includes a $15.0 million letter of credit subfacility and a $5.0 million swingline loan subfacility. As of August 2, 2011, there was an aggregate of $229.3 million of term loan borrowings outstanding under the 2007 Senior Credit Facility, which is net of an unamortized debt discount of $0.4 million. As of August 2, 2011, there were no outstanding borrowings under the revolving portion of the 2007 Senior Credit Facility and there was approximately $1.0 million in outstanding letters of credit. In addition, we may, under certain circumstances and subject to receipt of additional commitments from existing lenders or other eligible institutions, request additional term loan tranches up to an aggregate amount of $10.0 million.

        Borrowings under the 2007 Senior Credit Facility bear interest at a rate equal to an applicable margin plus, at our option, either (a) a base rate determined by reference to the highest of (i) the corporate base rate of interest established by the administrative agent and (ii) the federal funds effective rate from time to time plus 0.50%, or (b) the London Interbank Offered Rate, or "LIBOR," determined by reference to the costs of funds for deposits for the interest period relevant to such borrowing adjusted for certain additional costs.

        The applicable margin percentages for term loans are 1.25% for base rate loans and 2.25% for LIBOR loans. The applicable margin percentages for revolving loans are based upon our total leverage ratio and vary from 1.25% to 1.75% for base rate loans and from 2.25% to 2.75% for LIBOR loans. As of August 2, 2011, the applicable margin percentage for revolving loans was 1.25% for base rate loans and 2.25% for LIBOR loans, and as of that date, no such loans were outstanding. Swingline loans bear interest at an interest rate equal to the interest rate for base rate loans, and as of August 2, 2011, no such borrowings were outstanding. On the last day of each quarter, we also pay a commitment fee (payable in arrears) in respect of any unused commitments under the revolving credit facility, subject to adjustment based upon the level of the total leverage ratio which varies from 0.375% to 0.50%. As of August 2, 2011, the commitment fee was 0.375%. We also pay fees for the issuance and maintenance of letters of credit.

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        Outstanding borrowings under the 2007 Senior Credit Facility are payable in quarterly principal installments of $0.6 million, with the outstanding balance due at maturity on January 18, 2014. Furthermore, we are subject to an annual mandatory principal prepayment in an amount equal to a portion of "excess cash flow," as defined in the 2007 Senior Credit Facility, payable no later than 120 days after the end of each fiscal year. Such prepayments are first applied to reduce scheduled quarterly principal repayments for the next four quarters in order of maturity and then to reduce future quarterly payments through maturity on a pro-rata basis. We made excess cash flow payments in the amounts of $0.8 million and $2.1 million on June 1, 2011 and May 21, 2010, respectively, with respect to excess cash flows related to fiscal 2010 and 2009, respectively. There are other mandatory prepayment requirements, subject to certain exceptions, from the net cash proceeds of certain asset sale and casualty and condemnation events, subject to reinvestment rights, from the net cash proceeds of any incurrence of certain debt, other than debt permitted under the 2007 Senior Credit Facility, and from the net cash proceeds of specified issuances of preferred equity securities. No such prepayments were required in fiscal 2009 or 2010. We may voluntarily repay outstanding loans under the 2007 Senior Credit Facility at any time without premium or penalty, other than customary "breakage" costs with respect to LIBOR loans.

        As further discussed in "Description of Certain Indebtedness—2007 Senior Credit Facility," the agreement related to the 2007 Senior Credit Facility requires that we maintain compliance with certain covenants.

        2009 Loan Facility.    On January 18, 2007, Mattress Holding entered into a financing agreement with a group of institutional investors for a senior subordinated loan facility for term borrowings in the original amount of $120.0 million. The institutional investors also own equity interests in Mattress Holdings, LLC. The financing agreement was amended on February 16, 2007, which included a prepayment of the original borrowing in the amount of $40.0 million (the "2007 Subordinated Loan Facility"). The 2007 Subordinated Loan Facility was originally guaranteed by each existing subsidiary of Mattress Holding and its immediate parent Mattress Holdco, Inc. ("Mattress Holdco"). On March 20, 2009, Mattress Intermediate, an indirect parent of Mattress Holding and a direct subsidiary of Mattress Firm Holding Corp. assumed all obligations of Mattress Holding in respect of the 2007 Subordinated Loan Facility, including accrued interest through such date, and the obligations and guarantees of Mattress Holding, Mattress Holdco and their respective subsidiaries were released and discharged. In connection therewith, the 2007 Subordinated Loan Facility was amended and restated. The amended and restated facility is referred to in this prospectus as the "2009 Loan Facility." As of August 2, 2011, there was an aggregate of $80.9 million outstanding under the 2009 Loan Facility, which is net of an unamortized debt discount of $3.5 million.

        Effective with the amendment and restatement on March 20, 2009, the 2009 Loan Facility interest rate was increased to 16% per annum (from 12.5% per annum under the 2007 Subordinated Loan Facility) and interest expense is being recognized at a 17.2% effective rate. Accrued interest on the amounts borrowed under the 2009 Loan Facility is payable quarterly. Prior to April 2014, we may elect, in lieu of payment of interest in cash, to pay up to all of the interest due and payable on any interest payment date by adding such interest to the principal amount of the loans outstanding on such interest payment date.

        The amendment and restatement on March 20, 2009 was recognized as an extinguishment of the 2007 Subordinated Loan Facility for financial reporting purposes. Accordingly, the carrying value of the debt was adjusted to its estimated fair value as of March 20, 2009, which resulted in a $5.8 million debt discount and recognition of a gain on extinguishment. In addition, the unamortized loan fees of the 2007 Subordinated Loan Facility in the amount of $3.0 million were written off, resulting in a net gain on extinguishment of $2.8 million. The debt discount is being amortized over the remaining term of the 2009 Loan Facility, resulting in a 17.2% effective interest rate. The Company incurred $1.0 million of

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direct costs related to the amendment and restatement, which is being amortized over the remaining term of the 2009 Loan Facility.

        The 2009 Loan Facility requires no principal payments prior to its maturity on January 18, 2015, except for mandatory quarterly principal payments on or after March 20, 2014 to the extent required to prevent the loan from being considered an "applicable high yield discount obligation" within the meaning of Internal Revenue Code. Since January 18, 2010, the Company may voluntarily repay outstanding loans under the 2009 Loan Facility at any time without premium or penalty. On July 19, 2011, the Company made a voluntary prepayment of $40.0 million under the 2009 Loan Facility. In connection with the voluntary prepayment, the Company recognized a loss on debt extinguishment in the amount of $1.9 million.

        As further discussed in "Description of Certain Indebtedness—2009 Loan Facility," the agreement related to the 2009 Loan Facility requires that we maintain compliance with certain covenants. We plan to pay off the 2009 Loan Facility with a portion of the net proceeds from this offering.

        PIK Notes.    At various times from October 24, 2007 to May 20, 2009, we issued PIK Notes to the equity investors of our parent company, Mattress Holdings, LLC, and to affiliates of such equity investors. The PIK Notes bear interest at a rate of 12% per annum. Accrued interest is payable either annually or semiannually, as is applicable for each separate note issuance, with each such interest payment to be made through the addition of such interest amount to the outstanding principal amount of the PIK Notes. The PIK Notes mature at various times from October 24, 2012 through March 19, 2015. On August 10, 2011, the terms of the PIK Notes were amended by action of the required percentage of the holders thereof in order to provide for, among other things, certain conversion and repayment rights for holders of the PIK Notes and a mandatory conversion or payoff feature in connection with the consummation of this offering. See "Description of Certain Indebtedness—PIK Notes—General." The proceeds from the issuance of PIK Notes were contributed to the capital of Mattress Holding and used by Mattress Holding for various purposes, including a strategic acquisition, to increase the permitted capital expenditures limitation under the 2007 Senior Credit Facility, and as an equity cure under the covenant requirements of the 2007 Senior Credit Facility (see "—Covenant Compliance" below for additional information regarding the equity cure).

        Convertible Notes.    On July 19, 2011, we issued the Convertible Notes in an aggregate principal amount of $40.2 million. The Convertible Notes accrue interest at an annual rate of 12%, payable annually on July 18 of each year. All interest is paid "in kind" rather than in cash, meaning that payments of interest are made as additions to the outstanding principal amount of the Convertible Notes. We are permitted to prepay the Convertible Notes, in whole or in part, at any time without premium or penalty. The Convertible Notes do not contain any financial or operating covenants. However, certain events, including defaults by Mattress Firm Holding Corp. on certain of its other debt obligations, would give rise to an event of default and the right of funds associated with J.W. Childs, as majority note holders, to accelerate the payment of principal and interest.

        As discussed in "—Debt Structure and Effect of Proposed Offering" above, the Convertible Notes will automatically convert into shares of our common stock and the PIK Notes will be converted into shares of our common stock or, if the over-allotment option is exercised in full and the issuance and sale of the over-allotment shares are consummated, paid off in part with the proceeds of this offering.

        Other Indebtedness.    Our subsidiaries have various notes payable related to the purchase of equipment totaling $0.2 million that bear interest at rates ranging from 6.8% to 10.0%, with monthly principal and interest payments of various amounts through 2013. Notes payable for financing of equipment purchases are collateralized by certain equipment with carrying amounts that approximate the outstanding principal balances of the related notes payable as of August 2, 2011.

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Covenant Compliance

        As further discussed in "Description of Certain Indebtedness—2007 Senior Credit Facility," we exercised an equity cure right under the 2007 Senior Credit Facility on March 20, 2009, which allowed us to maintain compliance with the financial covenants for the fiscal quarter ended April 30, 2009.

        We were in compliance with all of the covenants required under the 2007 Senior Credit Facility, the 2009 Loan Facility, the PIK Notes, and our other indebtedness as of August 2, 2011. We believe that we will be able to maintain compliance with the various covenants required under our debt facilities for the next twelve months without amending any of the credit facilities or requesting waivers from the lenders that are party to the agreements.

Critical Accounting Policies and Use of Estimates

        Our consolidated financial statements are prepared in accordance with U.S. GAAP. In connection with the preparation of our financial statements, we are required to make assumptions and estimates about future events, and apply judgments that affect the reported amounts of assets, liabilities, revenues, expenses and the related disclosures. We base our assumptions, estimates and judgments on historical experience, current trends and other factors that management believes to be relevant at the time our consolidated financial statements are prepared. On a regular basis, we review the accounting policies, assumptions, estimates and judgments to ensure that our financial statements are presented fairly and in accordance with U.S. GAAP. However, because future events and their effects cannot be determined with certainty, actual results could differ from our assumptions and estimates, and such differences could be material.

        Our significant accounting policies are discussed in Note 1, Business and Summary of Significant Accounting Policies, of the Notes to Consolidated Financial Statements, included elsewhere in this prospectus. We believe that the following accounting estimates are the most critical to aid in fully understanding and evaluating our reported financial results, and they require our most difficult subjective or complex judgments, resulting from the need to make estimates about the effect of matters that are inherently uncertain. We have reviewed these critical accounting estimates and related disclosures with the audit committee of our board of directors.

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Description
  Judgments and Uncertainties
  Effect if Actual Results
Differ From Assumptions

 
Revenue Recognition        

Sales revenue, including fees collected for delivery services, is recognized upon delivery and acceptance of mattresses and bedding products by the Company's customers and is recorded net of returns. Customer deposits collected prior to the delivery of merchandise are recorded as a liability.

The Company accrues a liability for estimated sales returns and exchanges in the period that the related sales are recognized. The Company provides its customers with a comfort satisfaction guarantee whereby the customer may return or exchange the original mattress anytime during 100 days from the date of original purchase. Mattresses received back are reconditioned pursuant to state law and resold through the Company's clearance center stores as used merchandise. The Company accrues a liability for the estimated costs, net of estimated restocking fees, related to the diminishment in value of the returned merchandise at the time the sale is recognized based upon historical experience. The liability for sales returns and sales exchanges is included in other accrued liabilities.

 

Our revenue recognition accounting methodology contains uncertainties because it requires management to make assumptions and to apply judgment to estimate future sales returns and exchanges and the associated costs.

Effective August 2010, we revised our return and exchange policy to enable our customers to return products for any reason up to 100 days after the purchase date for either a full refund or exchange credit without the incurrence of exchange or other fees. The new policy is referred to as the Happiness Guarantee. Prior to this new policy, a customer could exchange a mattress for a similar mattress from 30 days to 90 days from the original purchase date, subject to a restocking fee, although the restocking fee could be waived at the discretion of the sales associate.

We expect that the Happiness Guarantee will result in an increased amount of returns and exchanges. The increased activity and the elimination of exchange fee collections are expected to increase the estimated cost of sales returns and exchanges.

 

We have not made any material changes in the policy we use to measure the estimated liability for sales returns and exchanges. However, we expect that the new Happiness Guarantee will result in an increase in such costs and we will review and revise our estimates as additional experience is obtained. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains that could be material.
 

Vendor Incentives

 

 

 

 

Cash payments received from vendors as incentives to enter into or to maintain long-term supply arrangements, including payments received in connection with the opening of new stores, are deferred and amortized as a reduction of cost of sales using a systematic approach. Payments received from vendors in connection with new store openings are deferred and amortized over 36 months, which is the estimated period over which the incentives are earned.

Vendor incentives that are based on a percentage of the cost of purchased merchandise, such as cooperative advertising funds, are accounted for as a reduction of the price of the vendor's products and result in a reduction of cost of sales when the merchandise is sold. Vendor incentives that are direct reimbursements of costs incurred by the Company to sell the vendor's products are accounted for as a reduction of the related costs when recognized in the Company's results of operations.

 

Certain of our vendor agreements contain purchase volume incentives that require minimum purchase volumes and may provide for increased incentives when graduated purchase volumes are met. Amounts accrued as vendor receivables throughout the year could be impacted if actual purchase volumes differ from projected annual purchase volumes.

 

We have not made any material changes in the policy we use to recognize vendor receivables during the past three fiscal years.

If actual results are not consistent with the assumptions and estimates used, we may be exposed to additional adjustments that could materially, either positively or negatively, impact our gross profit and inventory valuation. However, substantially all receivables associated with these activities are collected within the following fiscal year and all amounts deferred against inventory turnover within the following fiscal year and, therefore, do not require subjective long-term estimates. Adjustments to our gross profit and inventory in the following fiscal year have historically not been material.
 

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Description
  Judgments and Uncertainties
  Effect if Actual Results
Differ From Assumptions

 

Self-Insured Liabilities

 

 

 

 

We are self-insured for certain losses related to employee health and workers' compensation liability claims. However, we obtain third-party insurance coverage to limit our exposure to these claims.

When estimating our self-insured liabilities, we consider a number of factors, including historical claims experience, demographic factors, severity factors and valuations provided by independent third-party actuaries.

Periodically, we review our assumptions and the valuation provided by independent third-party actuaries to determine the adequacy of our self-insured liabilities.

 

Our self-insurance liabilities contain uncertainties because management is required to make assumptions and to apply judgment to estimate the ultimate cost to settle reported claims and claims incurred but not reported at the balance sheet date.

 

We have not made any material changes in the policy we use to establish our self-insured liabilities during the past three fiscal years.

We do not believe there is a reasonable likelihood there will be a material change in the estimates or assumptions we use to calculate our self-insured liabilities. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains that could be material.
 

Goodwill and Indefinite-Lived Intangible Assets

 

 

 

 

We evaluate goodwill and indefinite-lived intangible assets for impairment annually and whenever events or changes in circumstances indicate the carrying value of the goodwill or indefinite-lived intangible assets may not be recoverable.

We assign the carrying value of these intangible assets to their "reporting units" and apply the impairment test at the reporting unit level. We complete our impairment evaluation by performing internal valuation analyses, considering other publicly available market information and using an independent valuation firm, as appropriate.

The test for goodwill impairment involves (1) comparing the fair value of a reporting unit with the carrying value of its net assets and (2) if the carrying value exceeds fair value, the fair value of goodwill is compared with the respective carrying value and an impairment loss is recognized in the amount of the excess. The impairment test for indefinite-lived assets consists of a comparison of the fair value of the asset with its carrying amount. If the carrying amount of an intangible asset exceeds its fair value, an impairment loss is recognized in an amount equal to that excess. After an impairment loss is recognized, the adjusted carrying amount of the asset establishes the new accounting basis.

We completed our annual impairment testing using the methodology described herein, and, as a result of reductions in estimated cash flows and in multiples of comparable companies, which affect the determination of total enterprise value, and changes in the results of operations of certain metropolitan markets relative to others, which affect the allocation of enterprise value to reporting units, we determined that there was impairment of $100.3 million and $0.5 million related to goodwill for fiscal 2008 and fiscal 2010, respectively. Additionally in fiscal 2008, we determined there was an impairment of $4.7 million related to indefinite-lived intangible assets.

The carrying value of goodwill at February 1, 2011, was $287.4 million. The carrying value of indefinite-lived intangible assets, consisting of trade names and trademarks at February 1, 2011 was $80.6 million.

 

We determine enterprise fair value using widely accepted valuation techniques, including discounted cash flows and market multiple analyses. These types of analyses contain uncertainties because they require management to make assumptions and to apply judgment to estimate industry economic factors and the profitability of future business strategies. It is our policy to conduct impairment testing based on our current business strategy in light of present industry and economic conditions, as well as our future expectations. Enterprise value is allocated to each reporting unit based on a systematic rationale and consistent methodology, which takes into consideration the relative operating performance of each reporting unit as determined by historical and expected future operating results based upon management's estimates.

The impairment test for goodwill is applied to the "reporting unit." A reporting unit is defined as an operating segment or one level below a segment, a component. Each metropolitan market is a separate operating segment. The store unit components that comprise each operating segment are aggregated within each operating segment as all of the stores have similar economic characteristics. All of our goodwill has been allocated to our market-level reporting units for impairment testing.

 

As we test goodwill impairment at the reporting unit level, which is each Company-operated metropolitan market, we may be required to incur goodwill impairment charges based on adverse changes affecting a particular metropolitan market, regardless of overall performance. Such impairment charges may have a material adverse effect on our results of operations.

The fair values of the majority of our reporting units, as determined by an allocation of total enterprise value to the reporting units based on a systematic rationale and consistent methodology, were substantially in excess of the related carrying values in the most recent impairment test performed as of the end of the fourth quarter of fiscal 2010. Three reporting units with goodwill of $35.5 million, $11.0 million and $2.6 million, respectively, as of February 1, 2011, passed step one of the goodwill test with a percentage of fair value that was 7.4%, 9.8% and 2.3%, respectively, in excess of the carrying value of each of the three reporting units. The determination of the estimated fair value of each of the three reporting units was based upon an allocation of total enterprise value to the reporting units based upon the combination of actual Adjusted EBITDA for fiscal 2010 and budgeted Adjusted EBITDA for fiscal 2011 of each of the three reporting units to the comparable combined amounts for the total company. The budgeted operating results for fiscal 2011 for each of the reporting units take into consideration estimates of comparable-store sales growth, new store openings and operating expenses. Comparable-store sales growth assumptions are a significant management estimate affecting the budgeted amount of Adjusted EBITDA in fiscal 2011. Comparable-store sales growth for the reporting unit with $35.5 million of goodwill as of February 1, 2011 was positive 2.9% for fiscal 2010 and is budgeted at positive 5.5% for fiscal 2011. Comparable-store sales growth for the reporting unit with $11.0 million of goodwill as of February 1, 2011 was negative 5.3% for fiscal 2010 and is budgeted at positive 4.4% for fiscal 2011. Comparable-store sales growth for the reporting unit with $2.6 million of goodwill as of February 1, 2011 was negative 10.3% for fiscal 2010 and is budgeted at positive 3.2% for fiscal 2011.
 

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Description
  Judgments and Uncertainties
  Effect if Actual Results
Differ From Assumptions

 
        The comparable-store sales growth results in each of the three markets improved during fiscal 2010, compared with fiscal 2009, although the comparable-store sales growth results in fiscal 2010 were below the average of the Company's other markets. The improvement in the budgeted amount of comparable-store sales growth for fiscal 2011 is based upon management's expectation of the continuation of the improving sales trends in each of the markets. A 1% decline in comparable-store sales growth in fiscal 2011 would result in an estimated decline in Adjusted EBITDA of approximately $256,000, $51,000 and $16,000 for the reporting units with goodwill of $35.5 million, $11.0 million and $2.6 million, respectively, at February 1, 2011. Future events, such as a downturn in the U.S. economy or the ability of competitors to gain market share in the markets in which the three reporting units operate, could negatively affect the Company's ability to perform at the levels anticipated in the 2011 budgets for each of the three reporting units, and such effects could result in the recognition of goodwill impairment charges in future periods. Two reporting units with combined goodwill of $3.1 million as of February 1, 2011, prior to recording an impairment charge, failed step one of the goodwill impairment test, resulting in a goodwill impairment charge of $0.5 million as a result of applying step two of the test.

We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to test for impairment of goodwill and other indefinite-lived intangible assets. However, if actual results are not consistent with our estimate or assumptions, we may be exposed to an impairment charge that could be material.
 

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Description
  Judgments and Uncertainties
  Effect if Actual Results
Differ From Assumptions

 

Long-Lived Assets

 

 

 

 

Long-lived assets are evaluated for impairment whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Our investment in store leasehold improvements, including fixtures and equipment, is the most significant long-lived asset.

When evaluating long-lived assets for potential impairment, we first compare the carrying value of the asset to the asset's undiscounted estimated future cash flows. If the estimated future cash flows are less than the carrying value of the asset, we calculate an impairment loss. The impairment loss calculation compares the carrying value of the asset to the asset's estimated fair value, which is based on estimated future discounted cash flows. We recognize impairment if the amount of the asset's carrying value exceeds the asset's estimated fair value.

Based upon the impairment review, and a decline in performance of certain stores, impairment losses of approximately $6.3 million, $2.3 million and $1.7 million were recognized during fiscal 2008, fiscal 2009 and fiscal 2010, respectively.

 

The impairment review of long-lived assets related to stores is evaluated at the individual store level. The results of individual stores may deteriorate based on factors outside the control of the Company, such as the proximity of competitors, shifting retail trade area demographics and other macro-economic factors.

Our impairment loss calculations contain uncertainties because they require management to make assumptions and to apply judgment to estimated future cash flows and asset fair values, including forecasting useful lives of the assets and selecting the discount rate that reflects the risk inherent in future cash flows.

 

We have not made any material changes in the policy we use to assess impairment losses during the past three fiscal years.

We do not believe there is a reasonable likelihood that there will be a material charge in the estimates or assumptions we use to calculate long-lived asset impairment losses. However, if actual results are not consistent with our estimates and assumptions used in estimating future cash flows and asset fair values, we may be exposed to losses that could be material.
 

Costs Associated With Location Closings

 

 

 

 

We lease the vast majority of our stores and other locations under long-term leases and we occasionally vacate locations prior to the expiration of the related lease. For vacated locations that are under long-term leases, we record an expense for the difference between our future lease payments and related costs (e.g., real estate taxes and common area maintenance) from the date of closure through the end of the remaining lease term, net of expected future sublease rental income.

Our estimate of future cash flows is based on historical experience; our analysis of the specific real estate market, including input from independent real estate firms; and economic conditions that can be difficult to predict. We do not discount cash flows in estimating the liability recorded for location closures.

The estimated liability for location closings was $0.2 million at February 1, 2011. The effect of changes in previous estimated liabilities resulted in charges to earnings of approximately $0.4 million, $0.6 million and $(0.1) million during fiscal 2008, 2009 and 2010, respectively.

 

The liability recorded for location closures contains uncertainties because management is required to make assumptions and to apply judgment to estimate the duration of future vacancy periods, the amount and timing of future settlement payments, and the amount and timing of potential sublease rental income. When making these assumptions, management considers a number of factors, including the historical settlement experience, the owner of the property, the location and condition of the property, the terms of the underlying lease, the specific marketplace demand and general economic conditions.

 

We have not made any material changes in the policy we use to establish our location closing liability during the past three fiscal years.

We believe there is a reasonably possible likelihood that there will be a material change in the estimates or assumptions we use to calculate our location closing liability that are outside of our control and we may be exposed to losses or gains that could be material.

A 10% change in our location closing liability at February 1, 2011, would have affected net earnings by less than $0.1 million in fiscal 2010.
 

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Description
  Judgments and Uncertainties
  Effect if Actual Results
Differ From Assumptions

 

Acquisitions—Purchase Price Allocation

 

 

 

 

In accordance with accounting for business acquisitions, we allocate the purchase price of an acquired business to its identifiable assets and liabilities based on estimated fair values. The excess of the purchase price over the amount allocated to the assets and liabilities, if any, is recorded to goodwill, which is assigned to reporting units.

 

Our purchase price allocation methodology contains uncertainties because it requires management to make assumptions and to apply judgment to estimate the fair value of acquired assets and liabilities.

Management estimates the fair value of assets and liabilities based upon quoted market prices, the carrying value of the acquired assets and widely accepted valuation techniques, including discounted cash flows and market multiple analyses. Unanticipated events or circumstances may occur which could affect the accuracy of our fair value estimates, including assumptions regarding industry economic factors and business strategies.

We typically engage an independent valuation firm to assist in estimating the fair value of significant assets and liabilities of acquired businesses.

The total amount of goodwill arising from an acquisition may be assigned to one or more reporting units in situations where the acquired business consists of specialty mattress retail operations in multiple metropolitan markets or when other reporting units are expected to benefit from synergies of the combination. The method of assigning goodwill to reporting units is reasonable and supportable and applied in a consistent manner and may involve estimates and assumptions.

 

We do not believe there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to complete the purchase price allocation and estimate the fair values of acquired assets and liabilities for those acquisitions completed in fiscal 2010. However, if actual results are not consistent with our estimates or assumptions, we may be exposed to losses or gains that could be material.

The amounts of goodwill assigned to reporting units may give rise to goodwill impairment charges in future periods based upon the operating results of the reporting units relative to other reporting units and the resulting effect on the allocation of enterprise value to reporting units for goodwill impairment testing.
 

Product Warranties

 

 

 

 

We provide a 10-year non-prorated manufacturer service warranty and an additional five-year extended warranty on certain products. The customer is not charged a fee for warranty coverage and we are financially responsible for the basic and extended warranties on these products.

We accrue for the estimated cost of warranty coverage at the time the sale is recognized.

 

In estimating the liability for product warranties, we consider the impact of recoverable salvage value on the product received back under warranty. Based upon our historical warranty claims experience, as well as recent trends that might suggest that past experience may differ from future claims, we periodically review and adjust, if necessary, the liability for product warranties.

 

If our actual claims during the period are materially different than our provision for warranty claims, our results could be materially and adversely affected.

During the past three fiscal years we have not made any material changes to the methodology we use to establish our reserves for warranty claims. A 10% change in our provision for warranty claims at February 1, 2011, would have reduced our net earnings by approximately $0.2 million for fiscal 2010.

We do not believe that there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to establish our provision for warranty claims. However, if actual warranty claims are not consistent with our estimates or assumptions, we may be exposed to losses or gains that could be material.
 

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Description
  Judgments and Uncertainties
  Effect if Actual Results
Differ From Assumptions

 

Income Taxes

 

 

 

 

Deferred tax assets and liabilities are reflected on the balance sheet for temporary differences between the amount of assets and liabilities for financial and tax reporting purposes that will reverse in subsequent years. Deferred tax assets and liabilities are measured using the tax rates expected to apply to taxable income in the years in which those temporary differences are estimated to be recovered or settled. The effect on deferred tax assets and liabilities of a change in the tax rate is recognized in income or expense in the period that the change is effective. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts that are more likely than not to be realized.

 

In estimating the value of our deferred tax assets and liabilities, we are required to make judgments about the tax rates expected to be in effect in the years in which those temporary differences are estimated to be realized or settled. In addition, we are also required to make estimates about the valuation allowances that we carry against our deferred tax assets in order to bring them to their net realizable value. Finally, our estimates of reserves related to potential tax exposures when it is more likely than not that a taxing authority will take a sustainable position that is contrary to ours requires significant judgment.

 

During fiscal 2008, we determined that it was more likely than not that 100% of the deferred tax benefit related to our net operating losses ("NOLs") would not be realized in future periods; as such, we recognized a valuation allowance to reduce the deferred tax asset to its net realizable value. As of February 1, 2011 the valuation allowance on our deferred tax assets was $38.0 million.

We do not believe that there is a reasonable likelihood that there will be a material change in the future estimates or assumptions we use to establish our deferred tax assets and liabilities.
 

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Description
  Judgments and Uncertainties
  Effect if Actual Results
Differ From Assumptions

 

Stock-Based Compensation

 

 

 

 

For all stock-based awards, we measure compensation cost at fair value on the date of grant and recognize compensation expense over the service period that the awards are expected to vest.

Stock-based awards granted to Company employees to date consist of equity ownership units of Mattress Holdings, LLC ("Class B Units") that may be issued to employees of the Company for future services and will remain outstanding until the date that Mattress Holdings, LLC is ultimately dissolved, except for Class B Units that are forfeited. There is no stated limit on the number of Class B Units that may be issued. Each holder of vested Class B Units is entitled to its pro rata share of future distributions to the equity owners of Mattress Holdings, LLC after certain other equity holders have received aggregate preferred distributions equal to the greater of (i) $154.3 million or (ii) the fair value of Mattress Holdings, LLC's equity on the relevant grant date of the Class B Units.

Each Class B Unit grant is comprised of four tranches with separate vesting criteria. The B-1 tranche comprises 40% of the total units granted and vests over five years in 20% increments on each grant's anniversary date. Any unvested portion of the B-1 tranche fully vests immediately prior to the earlier of a change of control or the completion of an initial public offering. The B-2 tranche, which comprises 40% of the total units granted, and the B-3 and B-4 tranches, each of which comprises 10% of the total units granted, vest in their entirety upon the earlier of a change of control or the expiration of lock-up agreements entered into by J.W. Childs and its affiliates ("Lock-up Agreements") in connection with an initial public offering (such change of control or initial public offering, a "Liquidity Event") if the return on investment to JWC Mattress Holdings, LLC meets or exceeds established thresholds. Holders of Class B Units that are employees of the Company are subject to forfeiture of all or a portion of Class B Units upon termination of employment.

 

As a private company, the method of estimating the fair value of stock-based awards at the grant date and the period over which compensation expense is recognized involves significant estimates.

The method used by the Company to estimate the fair value of Class B Unit grants is based upon a two-step process as of the date of each award. The first step involves valuation of the Company and the related after-debt value attributable to the equity owners. The Company's fair value for grants of Class B Unit awards has been based upon a composite of values determined by a market approach, using both market multiple and comparable transaction methodologies, and a discounted cash flow methodology. The second step to valuing Class B Units involves the allocation of the total equity value determined on each grant date among the Class B Units and other equity holders using a probability weighted expected return methodology. Under this method, the allocation of equity value to Class B Units is determined for a number of possible outcomes, with each outcome weighted based upon management's estimate of the likelihood of such outcome. The outcomes considered were: (1) ongoing operations without a Liquidity Event, (2) Liquidity Event resulting from a merger or sale to another party, (3) Liquidity Event resulting from an initial public offering of the Company's common stock and (4) a distressed sale.

The fair value of the Class B Unit awards, net of estimated forfeitures, is recognized as expense over a term that is based upon the timing and weighting of the expected outcomes derived from the fair value calculation.

 

We have not made any material changes in the policy we use to estimate the fair value of stock-based awards and the period over which compensation expense is recognized.

The amount of compensation expense that is recognized over the service period involves estimates of the number of employees who will forfeit their stock-based awards before vesting occurs. Cumulative effect adjustments to compensation expense are recognized at the time that the estimates of employee forfeitures are revised. Compensation expense recorded during fiscal 2010 included the effect of forfeitures that occurred during fiscal 2010 that were in excess of previous estimates and which resulted in the reversal of previously recognized expense in the amount of approximately $575,000.
 

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Determination of the Fair Value of Class B Units on Grant Date

        Mattress Holdings, LLC, the sole stockholder of the Company, established Class B equity ownership units on January 18, 2007, which may be issued to employees of the Company providing services to or for the benefit of Mattress Holdings, LLC at the discretion of its Board of Managers. Mattress Holdings, LLC has no assets other than its investment in common stock of the Company. The Company has not itself granted any equity awards, but expects to make initial equity awards under the Mattress Firm Holding Corp. 2011 Omnibus Incentive Plan following the completion of this offering. The Class B Units have been granted under the terms of the Mattress Holdings, LLC Second Amended and Restated Limited Liability Company Agreement and are administered by the Board of Managers of Mattress Holdings, LLC. Each holder of vested Class B Units is entitled to its pro rata share of future distributions to the equity owners of Mattress Holdings, LLC after certain other equity holders have received aggregate preferred distributions equal to the greater of (i) $154.3 million or (ii) the fair value of Mattress Holdings, LLC's equity on the relevant grant date of the Class B Units. After the consummation of this offering, the determination of the distribution to all unit owners in Mattress Holdings, LLC, including owners of Class B Units, will be made after the expiration of the lock-up agreements described under "Shares Eligible for Future Sale" and will result in the distribution of a pro rata portion of the shares of common stock of the Company held by Mattress Holdings, LLC to each of its units owners in accordance with its organizational documents. Such distribution will not be dilutive to the investors in this offering. Mattress Holdings, LLC does not intend to issue additional Class B Units subsequent to the consummation of this offering.

        For Class B Units that have been issued, the Company measures compensation cost at fair value on the date of issuance and recognizes compensation expense in the Company's results of operations over the service period that the Class B Units are expected to vest. As a private company with no public market for the equity securities prior to the completion of this offering, the Company determined the fair value using a contemporaneous valuation consistent with the American Institute of Certified Public Accountants Practice Aid, "Valuation of Privately-Held Company Equity Securities Issued as Compensation," or the "Practice Aid." The method used by the Company to estimate the fair value of Class B Unit grants is based upon a two-step process as of the date of each issuance, as prescribed in the Practice Aid and as further described in "Critical Accounting Policies and Use of Estimate." The steps of the process involve (1) an estimate of the total equity value of the Company and (2) the allocation of equity value among the various classes of equity units, including Class B Units, using a probability weighted expected return methodology. Within this contemporaneous valuation, a range of factors, assumptions and methodologies were used. The significant factors included:

    The Company's historical operating results, including the growth of revenue and the prospects of its business;

    Valuations of comparable public companies;

    The lack of a public market for the Company's equity instruments;

    The likelihood of achieving a liquidity event, such as an initial public offering or sale given prevailing market conditions and the nature and history of its business; and

    The condition of and outlook for the mattress industry.

        The majority of Class B Units were issued to employees in connection with the Company's acquisition of Mattress Holding on January 18, 2007. Additional Class B Units have been issued from time to time primarily to new employees and to employees who have been promoted into roles with greater responsibilities. The estimated fair value of Class B Units issued in connection with the January 18, 2007 transaction was higher than estimated fair values of issuances that have occurred thereafter primarily as a result of (a) a decline in the enterprise value estimates of the Company that

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occurred due to declining performance and declining values of comparable businesses during the recession in 2008 and 2009, and (b) an increase in the amount of outstanding debt primarily from the issuance of PIK Notes and interest paid in kind by adding the interest to the outstanding balance of debt related to the 2009 Loan Facility and PIK Notes. Class B Units in the amount of 1,962,190 units were issued in connection with the January 18, 2007 transaction and during fiscal 2007 at an estimated weighted average fair value of $1.48 per unit and with an estimated service period that ranged from 1.8 to 2.0 years. Class B Units in the amount of 25,000 units were issued during fiscal 2008 at an estimated fair value of zero, with such value being the result of the Company's declining performance, the reductions in valuations of comparable public companies and an increase in the Company's outstanding debt. Class B Units in the amount of 567,867 units were issued during fiscal 2009 at an estimated weighted average fair value of $0.24 and an estimated service period of 2.9 years. Class B Units in the amount of 473,197 units were issued during fiscal 2010 at an estimated weighted average fair value of $0.23 and an estimated service period of 2.5 years.

        The significant factors contributing to the increase in estimated fair value per unit of Class B Units issued during fiscal 2009 and 2010 include the following:

    Improved general economic conditions;

    Continued growth of revenue and improved operating results;

    Ongoing expansion of the Company's business and operations;

    The Company's expectation for ongoing improvement of financial performance; and

    Improved condition of and outlook for the mattress industry.

        The amount of compensation expense (benefit) recognized related to Class B Units, including estimated and actual forfeitures of unvested awards, was $1.3 million, approximately $84,000 and approximately ($515,000) during fiscal 2008, fiscal 2009 and fiscal 2010, respectively. The higher amount of expense in fiscal 2008 was the result of the Class B Units issued primarily in connection with the January 18, 2007 transaction. Compensation expense recorded during fiscal 2010 included the effect of forfeitures of unvested awards that occurred during fiscal 2010 that were in excess of previous estimates and which resulted in the reversal of previously recognized expense in the amount of approximately $575,000. As of February 1, 2011, there was approximately $144,000 of total unrecognized compensation costs related to Class B Units that will be recognized as expense over a remaining weighted average period of 2.2 years or upon a change of control or initial public offering, if such an event occurs sooner.

        The second step to valuing Class B Units involves the allocation of the total equity value determined on each issuance date among the Class B Units and other equity holders using a probability weighted expected return methodology as prescribed in the Practice Aid. Under this method, the allocation of equity value to Class B Units is determined for a number of possible outcomes, with each outcome weighted based upon management's estimate of the likelihood of such outcome. With respect to the 473,197 Class B Units issued on October 21, 2010, the second step resulted in the assignment of a probability to a liquidity event resulting from an initial public offering of the Company's common stock on an assumed date of January 31, 2012. The resulting estimated fair value of the Company's common stock for an initial public offering outcome, after applying discounts for timing, lack of marketability and an initial public offering discount, was estimated to be $4.46 per share on October 21, 2010, after giving effect to a 227,058-for-one stock split effected on November 3, 2011 resulting in 22,399,952 shares of common stock outstanding prior to the consummation of this offering.

        The assumed initial public offering price of $18.00 per share, the midpoint of the price range