0001417889-11-000003.txt : 20110504 0001417889-11-000003.hdr.sgml : 20110504 20110504171057 ACCESSION NUMBER: 0001417889-11-000003 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110331 FILED AS OF DATE: 20110504 DATE AS OF CHANGE: 20110504 EFFECTIVENESS DATE: 20110504 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Vision Capital Management, Inc. CENTRAL INDEX KEY: 0001417889 IRS NUMBER: 931270204 STATE OF INCORPORATION: OR FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-12686 FILM NUMBER: 11811313 BUSINESS ADDRESS: STREET 1: ONE SW COLUMBIA, SUITE 915 CITY: PORTLAND STATE: OR ZIP: 97258 BUSINESS PHONE: 503-221-5656 MAIL ADDRESS: STREET 1: ONE SW COLUMBIA, SUITE 915 CITY: PORTLAND STATE: OR ZIP: 97258 13F-HR 1 inftable.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2011 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Vision Capital Management, Inc. Address: One SW Columbia, Suite 915 Portland, OR 97258 13F File Number: The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Marina L. Johnson, CFA Title: Vice President Phone: 503-221-5656 Signature, Place, and Date of Signing: Marina Johnson Portland, Oregon May 4, 2011 Report Type (Check only one.): [X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: NONE I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934. FORM 13F SUMMARY PAGE Report Summary: Number of other Included Managers: 0 Form 13F Information Table Entry Total: 62 Form 13F Information Table Value Total: $173,747 List of Other Included Managers: NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- AEGON N V PFD PERP 6.375 ps 007924301 585 25700 SH Sole 25700 ALLIANZ SE PFD 8.375% SUB ps 018805200 585 21900 SH Sole 21900 BARCLAYS BANK PLC 8.05% SP ADR ps 06739h362 223 8500 SH Sole 8500 CREDIT SUISSE GUERNSEY BRH 7.9 ps 225448208 509 18900 SH Sole 18900 DEUTSCHE BK CONTINGNT CAP TR V ps 25150L108 295 11000 SH Sole 11000 FEDERAL NATL MTG ASSN PFD 8.25 ps 313586737 38 23300 SH Sole 23300 GOLDMAN SACHS GP PREFERRED ps 38143y665 639 28550 SH Sole 28550 HSBC HLDGS PLC SUB CAP 8.125% ps 404280703 514 18800 SH Sole 18800 WELLS FARGO CAP XII ENH TRUPS7 ps 94985V202 504 19200 SH Sole 19200 ACTIVISION BLIZZARD INC COM cs 00507V109 3474 316640 SH Sole 316640 AMAZON COM INC COM cs 023135106 722 4006 SH Sole 4006 AMGEN INC COM cs 031162100 3483 65157 SH Sole 65157 APPLE INC COM cs 037833100 4563 13093 SH Sole 13078 15 ASSOCIATES FIRST CAP CORP RESI cs 046008207 0 12275 SH Sole 12275 BROADCOM CORP CL A cs 111320107 3711 94236 SH Sole 94236 CATERPILLAR INC DEL COM cs 149123101 4495 40365 SH Sole 40340 25 CELGENE CORP COM cs 151020104 3697 64219 SH Sole 64219 CHEVRON CORP NEW COM cs 166764100 455 4230 SH Sole 4230 CISCO SYS INC COM cs 17275R102 2776 161846 SH Sole 161846 CITRIX SYS INC COM cs 177376100 4405 59962 SH Sole 59962 COGNIZANT TECHNOLOGY SOLUTIONS cs 192446102 4512 55430 SH Sole 55430 COLGATE PALMOLIVE CO COM cs 194162103 3733 46225 SH Sole 46225 COOPER INDUSTRIES PLC SHS cs G24140108 4507 69442 SH Sole 69442 DISCOVERY COMMUNICATNS NEW COM cs 25470F104 3808 95440 SH Sole 95385 55 DR PEPPER SNAPPLE GROUP INC CO cs 26138E109 3854 103720 SH Sole 103720 EBAY INC COM cs 278642103 4175 134515 SH Sole 134515 EXXON MOBIL CORP COM cs 30231G102 5213 61966 SH Sole 61466 500 F5 NETWORKS INC COM cs 315616102 3856 37596 SH Sole 37576 20 FREEPORT-MCMORAN COPPER & GOLD cs 35671D857 4322 77799 SH Sole 77739 60 GILEAD SCIENCES INC COM cs 375558103 3936 92676 SH Sole 92616 60 GOOGLE INC CL A cs 38259P508 3756 6402 SH Sole 6402 HARRIS CORP DEL COM cs 413875105 3967 79980 SH Sole 79930 50 HAVERTY FURNITURE INC COM cs 419596101 521 39300 SH Sole 39300 L-3 COMMUNICATIONS HLDGS INC C cs 502424104 3456 44135 SH Sole 44110 25 LAS VEGAS SANDS CORP COM cs 517834107 3342 79165 SH Sole 79165 LAZARD LTD SHS A cs G54050102 4047 97325 SH Sole 97325 LOWES COS INC COM cs 548661107 4104 155270 SH Sole 155270 MCDONALDS CORP COM cs 580135101 3874 50913 SH Sole 50913 MERA PHARMACEUTICALS INC COM cs 58732R103 0 80415 SH Sole 80415 MERCHANTS BANCORP COM cs 588436105 0 25667 SH Sole 25667 MICROSOFT CORP COM cs 594918104 3569 140557 SH Sole 140457 100 MONSANTO CO NEW COM cs 61166W101 3622 50125 SH Sole 50125 NORTHERN TR CORP COM cs 665859104 374 7369 SH Sole 7369 ORACLE CORP COM cs 68389X105 4244 126930 SH Sole 126930 PEABODY ENERGY CORP COM cs 704549104 4816 66930 SH Sole 66930 PROCTER & GAMBLE CO COM cs 742718109 3345 54304 SH Sole 54264 40 SCHLUMBERGER LTD COM cs 806857108 4662 49985 SH Sole 49985 ST JUDE MED INC COM cs 790849103 4604 89815 SH Sole 89765 50 STARBUCKS CORP COM cs 855244109 222 6019 SH Sole 6019 STARWOOD HOTELS&RESORTS WRLDWD cs 85590A401 3850 66247 SH Sole 66247 STERICYCLE INC COM cs 858912108 4602 51895 SH Sole 51895 TARGET CORP COM cs 87612E106 3395 67890 SH Sole 67845 45 UNITED TECHNOLOGIES CORP COM cs 913017109 4150 49021 SH Sole 49021 URBAN OUTFITTERS INC COM cs 917047102 3333 111725 SH Sole 111670 55 VISA INC COM CL A cs 92826C839 3635 49370 SH Sole 49370 WALGREEN CO COM cs 931422109 3817 95085 SH Sole 95085 ZIMMER HLDGS INC COM cs 98956P102 3608 59615 SH Sole 59615 ISHARES TR LRGE GRW INDX cs 464287119 2900 42552 SH Sole 42552 ISHARES TR RUSSELL 1000 cs 464287622 445 6018 SH Sole 6018 ISHARES TR S&P 500 INDEX cs 464287200 5155 38755 SH Sole 38755 ISHARES TR S&P MIDCAP 400 cs 464287507 512 5188 SH Sole 5188 SCHWAB INVTS 1000 INDEX INV cs 808517106 234 5918 SH Sole 5918