-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 FQHcmp5+b3wAH8GQrX9JlgA3r1bH4/jKO6SjhAdulRhlROwoRsCUlUdAUc/9zCeG
 HVAoSVSHG3ozY51FZTFkJQ==

<SEC-DOCUMENT>0001209191-10-015023.txt : 20100305
<SEC-HEADER>0001209191-10-015023.hdr.sgml : 20100305
<ACCEPTANCE-DATETIME>20100305163056
ACCESSION NUMBER:		0001209191-10-015023
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100303
FILED AS OF DATE:		20100305
DATE AS OF CHANGE:		20100305

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Kelley David
		CENTRAL INDEX KEY:			0001415931

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-49992
		FILM NUMBER:		10661114

	BUSINESS ADDRESS:	
		BUSINESS PHONE:		4435392120

	MAIL ADDRESS:	
		STREET 1:		6940 COLUMBIA GATEWAY DR
		STREET 2:		SUITE 200
		CITY:			COLUMBIA
		STATE:			MD
		ZIP:			21046

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			TD AMERITRADE HOLDING CORP
		CENTRAL INDEX KEY:			0001173431
		STANDARD INDUSTRIAL CLASSIFICATION:	SECURITY BROKERS, DEALERS & FLOTATION COMPANIES [6211]
		IRS NUMBER:				820543156
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		4211 SOUTH 102ND STREET
		CITY:			OMAHA
		STATE:			NE
		ZIP:			68127
		BUSINESS PHONE:		4023317856

	MAIL ADDRESS:	
		STREET 1:		4211 SOUTH 102ND STREET
		CITY:			OMAHA
		STATE:			NE
		ZIP:			68127

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	AMERITRADE HOLDING CORP
		DATE OF NAME CHANGE:	20020917

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ARROW STOCK HOLDING CORP
		DATE OF NAME CHANGE:	20020514
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>c97366_4x0.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-03-03</periodOfReport>

    <issuer>
        <issuerCik>0001173431</issuerCik>
        <issuerName>TD AMERITRADE HOLDING CORP</issuerName>
        <issuerTradingSymbol>AMTD</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001415931</rptOwnerCik>
            <rptOwnerName>Kelley David</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>4211 SOUTH 102ND ST.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>OMAHA</rptOwnerCity>
            <rptOwnerState>NE</rptOwnerState>
            <rptOwnerZipCode>68127</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Operating Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-03-03</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>5777</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>230003</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <ownerSignature>
        <signatureName>/s/ David M. Kelley</signatureName>
        <signatureDate>2010-03-05</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----