*
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
SCHEDULE 13G/A
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(Amendment No. )
YuMe, Inc.
(Name of Issuer)
COMMON STOCK
(Title of Class of Securities)
98872B104
-------------------------------------------
(CUSIP Number)
December 31, 2014
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which
this Schedule is filed:
|_| Rule 13d-1(b)
|X| Rule 13d-1(c)
|_| Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a
reporting person's initial filing on this form with respect to the subject
class of securities, and for any subsequent amendment containing
information which would alter the disclosures provided in a prior cover
page.
The information required in the remainder of this cover page shall
not be deemed to be "filed" for the purpose of Section 18 of the
Securities Exchange Act of 1934 ("Act") or otherwise subject to the
liabilities of that section of the Act but shall be subject to all other
provisions of the Act (however, see the Notes).
CUSIP No. 98872B104
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1 Name of Reporting Persons.
I.R.S. Identification Nos. of Above Persons (entities only).
HE ZHENGXU
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2 Check the Appropriate Box if a Member of a Group (See Instructions)
(a) |_|
(b) |_|
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3 SEC Use Only
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4 Citizenship or Place of Organization
USA
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5 Sole Voting Power
0
-----------------------------------------------------------
NUMBER OF 6 Shared Voting Power
SHARES
BENEFICIALLY 1,500,691 SH
OWNED BY -----------------------------------------------------------
EACH 7 Sole Dispositive Power
REPORTING
PERSON 0
WITH: -----------------------------------------------------------
8 Shared Dispositive Power
1,500,691 SH
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9 Aggregate Amount Beneficially Owned by Each Reporting Person
1,500,691 SH
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10 Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)
|_|
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11 Percent of Class Represented by Amount in Item (9)
4.54%
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12 Type of Reporting Person (See Instructions)
OO
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CUSIP No. 98872B104
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1 Name of Reporting Persons.
I.R.S. Identification Nos. of Above Persons (entities only).
Zhengxu He
--------------------------------------------------------------------------
2 Check the Appropriate Box if a Member of a Group (See Instructions)
(a) |_|
(b) |_|
--------------------------------------------------------------------------
3 SEC Use Only
--------------------------------------------------------------------------
4 Citizenship or Place of Organization
USA
--------------------------------------------------------------------------
5 Sole Voting Power
0
-----------------------------------------------------------
NUMBER OF 6 Shared Voting Power
SHARES
BENEFICIALLY 1,500,691 SH
OWNED BY -----------------------------------------------------------
EACH 7 Sole Dispositive Power
REPORTING
PERSON 0
WITH: -----------------------------------------------------------
8 Shared Dispositive Power
1,500,691 SH
--------------------------------------------------------------------------
9 Aggregate Amount Beneficially Owned by Each Reporting Person
1,500,691
--------------------------------------------------------------------------
10 Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)
|_|
--------------------------------------------------------------------------
11 Percent of Class Represented by Amount in Item (9)
4.54%
--------------------------------------------------------------------------
12 Type of Reporting Person (See Instructions)
OO
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CUSIP No. 98872B104
ITEM 1.
(A) NAME OF ISSUER:
Yume, Inc.
(B) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICE:
1204 MIDDLEFIELD ROAD REDWOOD CITY CA 94063
ITEM 2.
(A) NAME OF PERSON FILING:
ZHENGXU HE
(B) ADDRESS OF PRINCIPAL BUSINESS OFFICE, OR IF NONE, RESIDENCE:
INST OF MATH, AMSS, CAS, ZHONGGUANCUN, HAIDIAN DISTRICT,
BEIJING 100080, PRC
(C) CITIZENSHIP:
USA
(D) TITLE OF CLASS OF SECURITIES:
COMMON STOCK
(E) CUSIP NUMBER:
98872B104
ITEM 3.
If this statement is filed pursuant to ss.240.13d-1(b), or 240.13d-2 (b)
or (c), check whether the person filing is a:
(a) |_| Broker or dealer registered under section 15 of the Act
(15 U.S.C. 78o).
(b) |_| Bank as defined in section 3(a)(6) of the Act (15 U.S.C.
78c).
(c) |_| Insurance company as defined in section 3(a)(19) of the
Act (15 U.S.C. 78c).
(d) |_| Investment company registered under section 8 of the
Investment Company Act of 1940 (15 U.S.C 80a-8).
(e) |_| An investment adviser in accordance with ss.240.13d-
1(b)(1)(ii)(E);
(f) |_| An employee benefit plan or endowment fund in accordance
with ss.240.13d-1(b)(1)(ii)(F);
(g) |_| A parent holding company or control person in accordance
with ss. 240.13d-1(b)(1)(ii)(G);
(h) |_| A savings associations as defined in Section 3(b) of the
Federal Deposit Insurance Act (12U.S.C. 1813);
(i) |_| A church plan that is excluded from the definition of an
investment company under section 3(c)(14) of the
Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j) |_| Group, in accordance with ss.240.13d-1(b)(1)(ii)(J).
ITEM 4. OWNERSHIP EXHIBIT A
Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.
(a) Amount beneficially owned: 1,500,691
(b) Percent of class: 4.54%
(c) Number of shares as to which such person has:
(i) Sole power to vote or to direct the vote: 0
(ii) Shared power to vote or to direct the vote: 1,500,691
(iii) Sole power to dispose or to direct the disposition of: 0
(iv) Shared power to dispose or to direct the disposition of:
1,500,691
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.
If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more
than five percent of the class of securities, check the following [_].
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.
EXHIBIT A
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH
ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING
COMPANY.
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.
EXHIBIT A
ITEM 9. NOTICE OF DISSOLUTION OF GROUP
ITEM 10. CERTIFICATION.
By signing below I certify that, to the best of my knowledge and belief,
the securities referred to above were not acquired and are not held for
the purpose of or with the effect of changing or influencing the control
of the issuer of the securities and were not acquired and are not held in
connection with or as a participant in any transaction having that purpose
or effect.
Dated: February 9, 2015
By: Zhengxu He
-----------------------------
Name: ZHENGXU HE