10-Q 1 d230686d10q.htm FORM 10-Q Form 10-Q
Table of Contents

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

 

(X)

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2011

OR

 

(  )

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                      to                     

Commission File Number 001-33708

Philip Morris International Inc.

 

(Exact name of registrant as specified in its charter)

 

Virginia

  13-3435103

(State or other jurisdiction of

    incorporation or organization)

 

(I.R.S. Employer

    Identification No.)

 

120 Park Avenue

New York, New York

  10017

                (Address of principal executive offices)

 

            (Zip Code)

 

Registrant’s telephone number, including area code

  (917) 663-2000

 

 

 

Former name, former address and former fiscal year, if changed since last report

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  þ        No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  þ        No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer  þ    Accelerated filer  ¨    Non-accelerated filer  ¨     Smaller reporting company  ¨

(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  þ

At October 31, 2011, there were 1,736,982,437 shares outstanding of the registrant’s common stock, no par value per share.


Table of Contents

PHILIP MORRIS INTERNATIONAL INC.

TABLE OF CONTENTS

 

         Page No.

PART I -

 

FINANCIAL INFORMATION

  

Item 1.

 

Financial Statements (Unaudited)

  
 

Condensed Consolidated Balance Sheets at

  
 

September 30, 2011 and December 31, 2010

   3 – 4
 

Condensed Consolidated Statements of Earnings for the

  
 

Nine Months Ended September 30, 2011 and 2010

   5
 

Three Months Ended September 30, 2011 and 2010

   6
 

Condensed Consolidated Statements of Stockholders’ Equity for the

  
 

Nine Months Ended September 30, 2011 and 2010

   7
 

Condensed Consolidated Statements of Cash Flows for the

  
 

Nine Months Ended September 30, 2011 and 2010

   8 – 9
 

Notes to Condensed Consolidated Financial Statements

   10 – 39

Item 2.

 

Management’s Discussion and Analysis of Financial
Condition and Results of Operations

   40 – 74

Item 4.

 

Controls and Procedures

   75

PART II -

 

OTHER INFORMATION

  

Item 1.

 

Legal Proceedings

   76

Item 1A.

 

Risk Factors

   76

Item 2.

 

Unregistered Sales of Equity Securities and Use of Proceeds

   77

Item 6.

 

Exhibits

   78

Signature

   79

In this report, “PMI,” “we,” “us” and “our” refers to Philip Morris International Inc. and subsidiaries.

 

-2-


Table of Contents

PART I – FINANCIAL INFORMATION

Item 1. Financial Statements.

Philip Morris International Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

(in millions of dollars)

(Unaudited)

 

     September 30,
2011
   December 31,
2010

ASSETS

         

Cash and cash equivalents

     $ 3,391        $ 1,703  

Receivables (less allowances of
$45 in 2011 and $56 in 2010)

       3,242          3,009  

Inventories:

         

Leaf tobacco

       3,853          4,026  

Other raw materials

       1,222          1,314  

Finished product

       2,378          2,977  
    

 

 

      

 

 

 
       7,453          8,317  

Deferred income taxes

       373          371  

Other current assets

       631          356  
    

 

 

      

 

 

 

Total current assets

       15,090          13,756  

Property, plant and equipment, at cost

       13,213          12,759  

Less: accumulated depreciation

       6,802          6,260  
    

 

 

      

 

 

 
       6,411          6,499  

Goodwill

       10,087          10,161  

Other intangible assets, net

       3,774          3,873  

Other assets

       858          761  
    

 

 

      

 

 

 

TOTAL ASSETS

     $ 36,220        $ 35,050  
    

 

 

      

 

 

 

See notes to condensed consolidated financial statements.

Continued

 

 

-3-


Table of Contents

Philip Morris International Inc. and Subsidiaries

Condensed Consolidated Balance Sheets (Continued)

(in millions of dollars, except share data)

(Unaudited)

 

 

     September 30,
2011
  December 31,
2010

LIABILITIES

        

Short-term borrowings

     $ 2,563       $ 1,747  

Current portion of long-term debt

       2,326         1,385  

Accounts payable

       1,121         835  

Accrued liabilities:

        

Marketing and selling

       485         393  

Taxes, except income taxes

       5,230         4,884  

Employment costs

       805         739  

Dividends payable

       1,351         1,162  

Other

       867         920  

Income taxes

       1,132         601  

Deferred income taxes

       170         138  
    

 

 

     

 

 

 

Total current liabilities

       16,050         12,804  

Long-term debt

       12,870         13,370  

Deferred income taxes

       1,983         2,027  

Employment costs

       1,184         1,261  

Other liabilities

       479         467  
    

 

 

     

 

 

 

Total liabilities

       32,566         29,929  

Contingencies (Note 10)

        

Redeemable noncontrolling interest (Note 7)

       1,216         1,188  

STOCKHOLDERS’ EQUITY

        

Common stock, no par value
(2,109,316,331 shares issued in 2011 and 2010)

        

Additional paid-in capital

       1,200         1,225  

Earnings reinvested in the business

       21,208         18,133  

Accumulated other comprehensive losses

       (1,425 )       (1,140 )
    

 

 

     

 

 

 
       20,983         18,218  

Less: cost of repurchased stock
(369,106,562 and 307,532,841 shares in 2011 and 2010, respectively)

       18,853         14,712  
    

 

 

     

 

 

 

Total PMI stockholders’ equity

       2,130         3,506  

Noncontrolling interests

       308         427  
    

 

 

     

 

 

 

Total stockholders’ equity

       2,438         3,933  
    

 

 

     

 

 

 

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

     $ 36,220       $ 35,050  
    

 

 

     

 

 

 

See notes to condensed consolidated financial statements.

 

-4-


Table of Contents

Philip Morris International Inc. and Subsidiaries

Condensed Consolidated Statements of Earnings

(in millions of dollars, except per share data)

(Unaudited)

 

     For the Nine Months Ended
September 30,
     2011      2010

Net revenues

       $57,470             $49,906   

Cost of sales

       7,986            7,212  

Excise taxes on products

       34,044            29,735  
    

 

 

        

 

 

 

Gross profit

       15,440            12,959  

Marketing, administration and research costs

       4,911            4,417  

Asset impairment and exit costs

       60            20  

Amortization of intangibles

       73            65  
    

 

 

        

 

 

 

Operating income

       10,396            8,457  

Interest expense, net

       613            660  
    

 

 

        

 

 

 

Earnings before income taxes

       9,783            7,797  

Provision for income taxes

       2,850            2,109  
    

 

 

        

 

 

 

Net earnings

       6,933            5,688  

Net earnings attributable to noncontrolling interests

       228            181  
    

 

 

        

 

 

 

Net earnings attributable to PMI

     $ 6,705          $ 5,507  
    

 

 

        

 

 

 

Per share data (Note 8):

           

Basic earnings per share

     $ 3.76          $ 2.96  
    

 

 

        

 

 

 

Diluted earnings per share

     $ 3.76          $ 2.96  
    

 

 

        

 

 

 

Dividends declared

     $ 2.05          $ 1.80  
    

 

 

        

 

 

 

See notes to condensed consolidated financial statements.

 

-5-


Table of Contents

Philip Morris International Inc. and Subsidiaries

Condensed Consolidated Statements of Earnings

(in millions of dollars, except per share data)

(Unaudited)

 

     For the Three Months  Ended
September 30,
     2011      2010

Net revenues

       $20,706             $16,936   

Cost of sales

       2,847            2,290  

Excise taxes on products

       12,344            10,322  
    

 

 

        

 

 

 

Gross profit

       5,515            4,324  

Marketing, administration and research costs

       1,770            1,446  

Asset impairment and exit costs

       43            20  

Amortization of intangibles

       25            22  
    

 

 

        

 

 

 

Operating income

       3,677            2,836  

Interest expense, net

       192            214  
    

 

 

        

 

 

 

Earnings before income taxes

       3,485            2,622  

Provision for income taxes

       1,024            730  
    

 

 

        

 

 

 

Net earnings

       2,461            1,892  

Net earnings attributable to noncontrolling interests

       84            70  
    

 

 

        

 

 

 

Net earnings attributable to PMI

     $ 2,377          $ 1,822  
    

 

 

        

 

 

 

Per share data (Note 8):

           

Basic earnings per share

     $ 1.35          $ 0.99  
    

 

 

        

 

 

 

Diluted earnings per share

     $ 1.35          $ 0.99  
    

 

 

        

 

 

 

Dividends declared

     $ 0.77          $ 0.64  
    

 

 

        

 

 

 

See notes to condensed consolidated financial statements.

 

-6-


Table of Contents

Philip Morris International Inc. and Subsidiaries

Condensed Consolidated Statements of Stockholders’ Equity

for the Nine Months Ended September 30, 2011 and 2010

(in millions of dollars, except per share amounts)

(Unaudited)

 

    PMI Stockholders’ Equity        
    Common
Stock
  Additional
Paid-in

Capital
  Earnings
Reinvested  in
the

Business
  Accumulated
Other
Comprehensive

Earnings (Losses)
  Cost of
Repurchased
Stock
  Noncontrolling
Interests
  Total

Balances, January 1, 2010

    $     -       $ 1,403       $ 15,358       $ (817 )     $ (10,228 )     $ 429       $ 6,145  

Comprehensive earnings:

                           

Net earnings

              5,507                 152 (a)       5,659 (a)

Other comprehensive earnings (losses), net of income taxes:

                           

Currency translation adjustments, net of income taxes of ($116)

                  263             16 (a)       279  

Change in net loss and prior service cost, net of income taxes of ($16)

                  58                 58  

Change in fair value of derivatives accounted for as hedges, net of income taxes of $3

                  (13 )               (13 )

Change in fair value of equity securities

                  (11 )               (11 )
           

 

 

     

 

 

         

 

 

     

 

 

 

Total other comprehensive earnings

              -         297             16         313  
           

 

 

     

 

 

         

 

 

     

 

 

 

Total comprehensive earnings

              5,507         297             168         5,972 (b)
           

 

 

     

 

 

         

 

 

     

 

 

 

Exercise of stock options and issuance of other stock awards

          (167 )               444             277  

Dividends declared ($1.80 per share)

              (3,326 )                   (3,326 )

Payments to noncontrolling interests

                          (206 )       (206 )

Common stock repurchased

                      (3,939 )           (3,939 )
   

 

 

     

 

 

     

 

 

     

 

 

     

 

 

     

 

 

     

 

 

 

Balances, September 30, 2010

    $ -       $ 1,236       $ 17,539       $ (520 )     $ (13,723 )     $ 391       $ 4,923  
   

 

 

     

 

 

     

 

 

     

 

 

     

 

 

     

 

 

     

 

 

 

Balances, January 1, 2011

    $ -       $ 1,225       $ 18,133       $ (1,140 )     $ (14,712 )     $ 427       $ 3,933  

Comprehensive earnings:

                           

Net earnings

              6,705                 148  (a)       6,853 (a)

Other comprehensive earnings (losses), net of income taxes:

                           

Currency translation adjustments, net of income taxes of $22

                  (366 )           (30 ) (a)       (396 )

Change in net loss and prior service cost, net of income taxes of ($23)

                  74                 74  

Change in fair value of derivatives accounted for as hedges, net of income taxes of ($1)

                  7                 7  
           

 

 

     

 

 

         

 

 

     

 

 

 

Total other comprehensive losses

              -         (285 )           (30 )       (315 )
           

 

 

     

 

 

         

 

 

     

 

 

 

Total comprehensive earnings

              6,705         (285 )           118         6,538 (b)
           

 

 

     

 

 

         

 

 

     

 

 

 

Exercise of stock options and issuance of other stock awards

          (24 )               211             187  

Dividends declared ($2.05 per share)

              (3,630 )                   (3,630 )

Payments to noncontrolling interests

                          (236 )       (236 )

Purchase of subsidiary shares from noncontrolling interests

          (1 )                   (1 )       (2 )

Common stock repurchased

                      (4,352 )           (4,352 )
   

 

 

     

 

 

     

 

 

     

 

 

     

 

 

     

 

 

     

 

 

 

Balances, September 30, 2011

    $ -       $ 1,200       $ 21,208       $ (1,425 )     $ (18,853 )     $ 308       $ 2,438  
   

 

 

     

 

 

     

 

 

     

 

 

     

 

 

     

 

 

     

 

 

 

(a) For the nine months ended September 30, 2010, net earnings attributable to noncontrolling interests exclude $29 million of earnings related to the redeemable noncontrolling interest, which is reported outside of the equity section in the condensed consolidated balance sheet. Currency translation adjustments also exclude $16 million of gains related to the redeemable noncontrolling interest at September 30, 2010. For the nine months ended September 30, 2011, net earnings attributable to noncontrolling interests exclude $80 million of earnings related to the redeemable noncontrolling interest, which is reported outside of the equity section in the condensed consolidated balance sheet. Currency translation adjustments also exclude $2 million of gains related to the redeemable noncontrolling interest at September 30, 2011.

(b) Total comprehensive earnings were $1,220 million and $2,689 million for the quarters ended September 30, 2011 and 2010, respectively, including $6 million and $86 million related to noncontrolling interests, respectively. Total comprehensive earnings for the quarters ended September 30, 2011 and 2010 exclude $30 million and $37 million related to the redeemable noncontrolling interest, respectively.

See notes to condensed consolidated financial statements.

 

-7-


Table of Contents

Philip Morris International Inc. and Subsidiaries

Condensed Consolidated Statements of Cash Flows

(in millions of dollars)

(Unaudited)

 

     For the Nine Months  Ended
September 30,
 
    

 

2011

   

 

2010

 

CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES

    

Net earnings

     $6,933        $5,688   

Adjustments to reconcile net earnings to operating cash flows:

    

Depreciation and amortization

     743        677   

Deferred income tax benefit

     (59     (3

Asset impairment and exit costs, net of cash paid

     (14     (28

Cash effects of changes, net of the effects from acquired and divested companies:

    

Receivables, net

     (191     160   

Inventories

     970        1,286   

Accounts payable

     179        82   

Income taxes

     455        157   

Accrued liabilities and other current assets

     419        (21

Pension plan contributions

     (81     (184

Other

     214        42   
  

 

 

   

 

 

 

Net cash provided by operating activities

     9,568        7,856   
  

 

 

   

 

 

 

CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES

    

Capital expenditures

     (568     (483

Purchases of businesses, net of acquired cash

     (80     (42

Other

     (34     79   
  

 

 

   

 

 

 

Net cash used in investing activities

     (682     (446
  

 

 

   

 

 

 

 

See notes to condensed consolidated financial statements.

Continued

 

-8-


Table of Contents

Philip Morris International Inc. and Subsidiaries

Condensed Consolidated Statements of Cash Flows (Continued)

(in millions of dollars)

(Unaudited)

 

 

 

     For the Nine Months  Ended
September 30,
 
    

 

2011

   

 

2010

 

CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES

    

Short-term borrowing activity by original maturity:

    

Net issuances – maturities of 90 days or less

     $    488        $    654   

Issuances – maturities longer than 90 days

     322     

Long-term debt proceeds

     1,606        1,130   

Long-term debt repaid

     (1,464     (68

Repurchases of common stock

     (4,367     (3,863

Issuance of common stock

     75        169   

Dividends paid

     (3,441     (3,254

Other

     (273     (275
  

 

 

   

 

 

 

Net cash used in financing activities

     (7,054     (5,507
  

 

 

   

 

 

 

Effect of exchange rate changes on cash and cash equivalents

     (144     64   
  

 

 

   

 

 

 

Cash and cash equivalents:

    

Increase

     1,688        1,967   

Balance at beginning of period

     1,703        1,540   
  

 

 

   

 

 

 

Balance at end of period

     $3,391        $3,507   
  

 

 

   

 

 

 

As discussed in Note 7. Acquisitions and Other Business Arrangements, PMI’s 2010 business combination in the Philippines was a non-cash transaction.

See notes to condensed consolidated financial statements.

 

-9-


Table of Contents

Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Note 1. Background and Basis of Presentation:

Background

Philip Morris International Inc. is a holding company incorporated in Virginia, U.S.A., whose subsidiaries and affiliates and their licensees are engaged in the manufacture and sale of cigarettes and other tobacco products in markets outside of the U.S.A. Throughout these financial statements, the term “PMI” refers to Philip Morris International Inc. and its subsidiaries.

PMI was a wholly owned subsidiary of Altria Group, Inc. (“Altria”) until the distribution of all of the PMI shares owned by Altria was made on March 28, 2008.

Basis of Presentation

The interim condensed consolidated financial statements of PMI are unaudited. These interim condensed consolidated financial statements have been prepared in conformity with U.S. generally accepted accounting principles and such principles are applied on a consistent basis. It is the opinion of PMI’s management that all adjustments necessary for a fair statement of the interim results presented have been reflected therein. All such adjustments were of a normal recurring nature. Net revenues and net earnings attributable to PMI for any interim period are not necessarily indicative of results that may be expected for the entire year.

These statements should be read in conjunction with the audited consolidated financial statements and related notes, which appear in PMI’s Annual Report to Shareholders and which are incorporated by reference into PMI’s Annual Report on Form 10-K for the year ended December 31, 2010.

Note 2. Asset Impairment and Exit Costs:

Pre-tax asset impairment and exit costs consisted of the following:

 

(in millions)   

For the Nine Months Ended

September 30,

  

For the Three Months Ended

September 30,

     2011    2010    2011    2010

Separation programs:

                   

European Union

       $23          $20          $11          $20  

Eastern Europe, Middle East & Africa

       6               4       

Asia

       7               5       

Latin America & Canada

       9                     8             

Total separation programs

       45          20          28          20  

Contract termination charges:

                   

Eastern Europe, Middle East & Africa

       12                     12             

Total contract termination charges

       12                     12             

Asset impairment charges:

                   

Latin America & Canada

       3                     3             

Total asset impairment

       3                     3             

Asset impairment and exit costs

       $60          $20          $43          $20  

 

-10-


Table of Contents

Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Exit Costs:

Separation Programs:

The 2011 pre-tax separation program charges are primarily related to severance costs for factory and R&D restructurings, primarily in the European Union and Latin America & Canada. The 2010 pre-tax separation program charges primarily related to severance costs for factory restructurings in Greece and Portugal.

Contract Termination Charges:

During the third quarter of 2011, PMI recorded exit costs of $12 million related to the termination of a distribution agreement in Eastern Europe, Middle East & Africa.

Movement in Exit Cost Liabilities:

The movement in the exit cost liabilities for the nine months ended September 30, 2011 was as follows:

 

(in millions)

        

Liability balance, January 1, 2011

   $ 48   

Charges

     57   

Cash spent

     (74

Currency/other

     1   

Liability balance, September 30, 2011

   $ 32   

Cash payments related to exit costs at PMI were $74 million and $49 million for the nine months and three months ended September 30, 2011, respectively, and $48 million and $15 million for the nine months and three months ended September 30, 2010, respectively. Future cash payments for exit costs incurred to date are expected to be approximately $32 million and will be substantially paid by the end of 2012.

Note 3. Stock Plans:

Under the Philip Morris International Inc. 2008 Performance Incentive Plan (the “Plan”), PMI may grant to certain eligible employees stock options, stock appreciation rights, restricted stock, restricted stock units, deferred stock and deferred stock units and other stock-based awards based on PMI’s common stock, as well as performance-based incentive awards. Up to 70 million shares of PMI’s common stock may be issued under the Plan. At September 30, 2011, shares available for grant under the Plan were 27,898,502.

PMI also adopted the Philip Morris International Inc. 2008 Stock Compensation Plan for Non-Employee Directors (the “Non-Employee Directors Plan”). A non-employee director is defined as each member of the PMI Board of Directors who is not a full-time employee of PMI or of any corporation in which PMI owns, directly or indirectly, stock possessing at least 50% of the total combined voting power of all classes of stock entitled to vote in the election of directors in such corporation. Up to 1 million shares of PMI common stock may be awarded under the Non-Employee Directors Plan. As of September 30, 2011, shares available for grant under the plan were 819,469.

During the nine months ended September 30, 2011, PMI granted 3.8 million shares of restricted and deferred stock awards to eligible employees at a weighted-average grant date fair value of $59.41 per share. PMI recorded compensation expense for restricted stock and deferred stock awards of $122 million and $96 million during the nine months ended September 30, 2011 and 2010, respectively, and $41 million and $33 million during the three months ended September 30, 2011 and 2010, respectively. As of September 30, 2011, PMI had $264 million of total unrecognized compensation cost related to non-vested restricted and deferred stock awards. The cost is recognized over the original restriction period of the awards, which is typically three years from the date of the original grant.

 

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Table of Contents

Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

During the nine months ended September 30, 2011, 1.7 million shares of PMI restricted stock and deferred stock awards vested. The grant date fair value of all the vested shares was approximately $82 million. The total fair value of restricted stock and deferred stock awards that vested during the nine months ended September 30, 2011 was approximately $103 million.

For the nine months ended September 30, 2011, the total intrinsic value of the 2.9 million PMI stock options exercised was approximately $106 million.

Note 4. Benefit Plans:

PMI sponsors noncontributory defined benefit pension plans covering substantially all U.S. employees. Pension coverage for employees of PMI’s non-U.S. subsidiaries is provided, to the extent deemed appropriate, through separate plans, many of which are governed by local statutory requirements. In addition, PMI provides health care and other benefits to substantially all U.S. retired employees and certain non-U.S. retired employees. In general, health care benefits for non-U.S. retired employees are covered through local government plans.

Pension Plans

Components of Net Periodic Benefit Cost

Net periodic pension cost consisted of the following:

 

     U.S. Plans    Non-U.S. Plans
     For the Nine Months
Ended  September 30,
   For the Nine Months
Ended  September 30,
(in millions)    2011    2010    2011    2010

Service cost

       $   5            $   5            $ 132            $ 122    

Interest cost

       13            12            155            145    

Expected return on plan assets

       (12)           (12)           (240)           (218)   

Amortization:

                   

Net loss

                           42            31    

Prior service cost

                                       

Other

                                       (4)   

Net periodic pension cost

       $ 14            $   9            $   95            $   83    
     U.S. Plans    Non-U.S. Plans
     For the Three Months
Ended  September 30,
   For the Three Months
Ended  September 30,
(in millions)    2011    2010    2011    2010

Service cost

       $   2            $   2            $   47            $   40    

Interest cost

                           54            49    

Expected return on plan assets

       (4)           (5)           (84)           (74)   

Amortization:

                   

Net loss

                           14            10    

Prior service cost

                                       

Other

                                        (4)   

Net periodic pension cost

       $   5            $   3            $   33            $   24    

 

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Table of Contents

Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Employer Contributions

PMI presently makes, and plans to make, contributions, to the extent that they are tax deductible and to meet specific funding requirements of its funded U.S. and non-U.S. plans. Employer contributions of $81 million were made to the pension plans during the nine months ended September 30, 2011. Currently, PMI anticipates making additional contributions during the remainder of 2011 of approximately $94 million to its pension plans, based on current tax and benefit laws. However, this estimate is subject to change as a result of changes in tax and other benefit laws, as well as asset performance significantly above or below the assumed long-term rate of return on pension assets, or changes in interest rates.

Note 5. Goodwill and Other Intangible Assets, net:

Goodwill and other intangible assets, net, by segment were as follows:

 

       Goodwill      Other Intangible Assets, net
(in millions)     

September 30,

2011

    

December 31,

2010

    

September 30,

2011

    

December 31,

2010

European Union

       $ 1,481          $ 1,443          $ 684          $ 673  

Eastern Europe, Middle East & Africa

         702            702            256            263  

Asia

         4,989            5,004            1,651            1,661  

Latin America & Canada

         2,915            3,012            1,183            1,276  

Total

       $ 10,087          $ 10,161          $ 3,774          $ 3,873  

Goodwill is due primarily to PMI’s acquisitions in Canada, Indonesia, Mexico, Greece, Serbia, Colombia and Pakistan, as well as the business combination in the Philippines in February 2010. The movement in goodwill from December 31, 2010, is as follows:

 

(in millions)      European
Union
    

Eastern
Europe,
Middle East
&

Africa

   Asia    Latin
America &
Canada
   Total

Balance at December 31, 2010

       $ 1,443          $ 702        $ 5,004        $ 3,012        $ 10,161  

Changes due to:

                            

Acquisitions

                1          1          1          3  

Currency

         38            (1 )        (16 )        (98 )        (77 )

Balance at September 30, 2011

       $ 1,481          $ 702        $ 4,989        $ 2,915        $ 10,087  

Additional details of other intangible assets were as follows:

 

       September 30, 2011      December 31, 2010
(in millions)     

Gross

Carrying
Amount

     Accumulated
Amortization
     Gross
Carrying
Amount
     Accumulated
Amortization

Non-amortizable intangible assets

       $ 2,098                 $ 2,170         

Amortizable intangible assets

         2,029          $ 353            1,983          $ 280  

Total other intangible assets

       $ 4,127          $ 353          $ 4,153          $ 280  
                           

 

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Table of Contents

Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Non-amortizable intangible assets substantially consist of trademarks from PMI’s acquisitions in Indonesia in 2005 and Mexico in 2007. Amortizable intangible assets primarily consist of certain trademarks, distribution networks and non-compete agreements associated with business combinations. The range of useful lives as well as the weighted-average remaining useful life of amortizable intangible assets at September 30, 2011 is as follows:

 

Description

  

Initial
Estimated

Useful Lives

    

Weighted-Average

Remaining Useful Life

    

Trademarks

   2 - 40 years      27 years   

Distribution networks

   20 - 30 years      16 years   

Non-compete agreements

   3 - 10 years      4 years   

Other (primarily farmer

  contracts)

   12.5 - 17 years      14 years   

Pre-tax amortization expense for intangible assets during the nine months ended September 30, 2011 and 2010 was $73 million and $65 million, respectively, and $25 million and $22 million for the three months ended September 30, 2011 and 2010, respectively. Amortization expense for each of the next five years is estimated to be $98 million or less, assuming no additional transactions occur that require the amortization of intangible assets.

The decrease in other intangible assets from December 31, 2010 was due primarily to currency movements, partially offset by the purchase of patent rights related to a new aerosol delivery technology that has the potential to reduce the harm of smoking.

During the first quarter of 2011, PMI completed its annual review of goodwill and non-amortizable intangible assets for potential impairment, and no impairment charges were required as a result of this review.

Note 6. Financial Instruments:

Overview

PMI operates in markets outside of the United States, with manufacturing and sales facilities in various locations around the world. PMI utilizes certain financial instruments to manage foreign currency exposure. Derivative financial instruments are used by PMI principally to reduce exposures to market risks resulting from fluctuations in foreign currency exchange rates by creating offsetting exposures. PMI is not a party to leveraged derivatives and, by policy, does not use derivative financial instruments for speculative purposes. Financial instruments qualifying for hedge accounting must maintain a specified level of effectiveness between the hedging instrument and the item being hedged, both at inception and throughout the hedged period. PMI formally documents the nature and relationships between the hedging instruments and hedged items, as well as its risk-management objectives, strategies for undertaking the various hedge transactions and method of assessing hedge effectiveness. Additionally, for hedges of forecasted transactions, the significant characteristics and expected terms of the forecasted transaction must be specifically identified, and it must be probable that each forecasted transaction will occur. If it were deemed probable that the forecasted transaction would not occur, the gain or loss would be recognized in earnings. PMI reports its net transaction gains or losses in marketing, administration and research costs on the condensed consolidated statements of earnings.

PMI uses forward foreign exchange contracts, foreign currency swaps and foreign currency options, collectively referred to as foreign exchange contracts, to mitigate its exposure to changes in exchange rates from third-party and intercompany actual and forecasted transactions. The primary currencies to which PMI is exposed include the Euro, Indonesian rupiah, Japanese yen, Mexican peso, Russian ruble, Swiss franc and Turkish lira. At September 30, 2011,

 

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Table of Contents

Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

PMI had contracts with aggregate notional amounts of $11.5 billion. Of this amount, $2.8 billion related to cash flow hedges and $8.7 billion related to other derivatives that primarily offset currency exposures on intercompany financing.

The fair value of PMI’s foreign exchange contracts included in the condensed consolidated balance sheet as of September 30, 2011 and December 31, 2010 were as follows:

 

    

Asset Derivatives

    

Liability Derivatives

 
    

Balance Sheet
Classification

   Fair Value     

Balance Sheet

Classification

   Fair Value  
(in millions)         

At

September 30,

2011

    

At

December 31,

2010

          

At

September 30,

2011

    

At

December 31,
2010

 

Foreign exchange contracts designated as hedging instruments

  

Other current assets

     $  24         $16      

Other accrued liabilities

     $  18         $  26   
  

Other assets

     13         

Other liabilities

     4      

Foreign exchange contracts not designated as hedging instruments

 

  

Other current assets

 

    

 

191

 

  

 

    

 

44

 

  

 

  

Other accrued liabilities

 

    

 

121

 

  

 

    

 

77

 

  

 

Total derivatives

          $228         $60              $143         $103   

Hedging activities, which represent movement in derivatives as well as the respective underlying transactions, had the following effect on PMI’s condensed consolidated statements of earnings and other comprehensive earnings for the nine months and three months ended September 30, 2011 and 2010:

 

(in millions)    For the Nine Months Ended September 30, 2011
Gain (Loss)    Cash
Flow
Hedges
  Net
Investment
Hedges
   Other
Derivatives
  Income
Taxes
  Total

Statement of Earnings:

            

Net revenues

     $ (9 )          $ -           $ (9 )

Cost of sales

       5                      5  

Marketing, administration and research costs

                     
    

 

 

          

 

 

         

 

 

 

Operating income

       (4 )            -             (4 )

Interest expense, net

       (26 )            37             11  
    

 

 

          

 

 

         

 

 

 

Earnings before income taxes

       (30 )            37             7  

Provision for income taxes

       3              (9 )           (6 )
    

 

 

          

 

 

         

 

 

 

Net earnings attributable to PMI

     $ (27 )          $ 28           $ 1  
    

 

 

          

 

 

         

 

 

 

Other Comprehensive Earnings:

                

Losses transferred to earnings

     $ 30                $ (3 )     $ 27  

Recognized losses

       (22 )                2         (20 )
    

 

 

              

 

 

     

 

 

 

Net impact on equity

     $ 8                $ (1 )     $ 7  
    

 

 

              

 

 

     

 

 

 

Cumulative translation adjustment

         $  2            $ -       $ 2  
        

 

 

          

 

 

     

 

 

 
                                                     

 

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Table of Contents

Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

(in millions)      For the Nine Months Ended September 30, 2010
Gain (Loss)      Cash Flow
    Hedges    
     Net
Investment
    Hedges    
     Other
    Derivatives    
     Income
    Taxes    
         Total    

Statement of Earnings:

                    

Net revenues

         $ 24                     $    -                     $ 24    

Cost of sales

         (14)                                  (14)   

Marketing, administration and research costs

                            (2)                      
      

 

 

               

 

 

               

 

 

 

Operating income

         13                     (2)                    11    

Interest expense, net

         (38)                                       (36)   
      

 

 

               

 

 

               

 

 

 

Earnings before income taxes

         (25)                                       (25)   

Provision for income taxes

                                                 
      

 

 

               

 

 

               

 

 

 

Net earnings attributable to PMI

         $(23)                    $   1                     $(22)   
      

 

 

               

 

 

               

 

 

 

Other Comprehensive Earnings:

                                  

Losses transferred to earnings

         $  25                            $  (2)             $ 23    

Recognized losses

         (41)                                       (36)   
      

 

 

                      

 

 

        

 

 

 

Net impact on equity

         $(16)                           $   3              $(13)   
      

 

 

                      

 

 

        

 

 

 

Cumulative translation adjustment

         $  (2)             $ 25                    $(10)             $ 13    
      

 

 

        

 

 

               

 

 

        

 

 

 
                                                                  
(in millions)      For the Three Months Ended September 30, 2011
Gain (Loss)      Cash Flow
Hedges
     Net
Investment
Hedges
     Other
Derivatives
     Income
Taxes
     Total

Statement of Earnings:

                    

Net revenues

         $  (9)                    $    -                     $  (9)   

Cost of sales

         5                                    

Marketing, administration and research costs

                                  
      

 

 

               

 

 

               

 

 

 

Operating income

         (4)                                       (4)   

Interest expense, net

         (10)                    23                     13    
      

 

 

               

 

 

               

 

 

 

Earnings before income taxes

         (14)                    23                       

Provision for income taxes

                            (5)                    (4)   

Net earnings attributable to PMI

         $(13)                    $ 18                     $   5    

Other Comprehensive Earnings:

                                  

Losses transferred to earnings

         $14                            $  (1)             $ 13    

Recognized losses

         (27)                                       (25)   
      

 

 

                      

 

 

        

 

 

 

Net impact on equity

         $(13)                           $   1              $(12)   

Cumulative translation adjustment

                $   -                    $     -              $     -    
             

 

 

               

 

 

        

 

 

 

 

 

 

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Table of Contents

Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

(in millions)    For the Three Months Ended September 30, 2010
Gain (Loss)    Cash Flow
    Hedges    
  Net
Investment
    Hedges    
   Other
    Derivatives    
  Income
    Taxes    
       Total    

Statement of Earnings:

                      

Net revenues

     $ -            $ -            $ -  

Cost of sales

       17                       17  

Marketing, administration and research costs

       3              (1 )            2  
    

 

 

          

 

 

          

 

 

 

Operating income

       20              (1 )            19  

Interest expense, net

       (15 )            3              (12 )
    

 

 

          

 

 

          

 

 

 

Earnings before income taxes

       5              2              7  

Provision for income taxes

                1              1  
    

 

 

          

 

 

          

 

 

 

Net earnings attributable to PMI

     $ 5            $ 3            $ 8  
    

 

 

          

 

 

          

 

 

 

Other Comprehensive Earnings:

                      

Gains transferred to earnings

     $ (5 )              $ -        $ (5 )

Recognized losses

       (61 )                6          (55 )
    

 

 

              

 

 

      

 

 

 

Net impact on equity

     $ (66 )              $ 6        $ (60 )
    

 

 

              

 

 

      

 

 

 

Cumulative translation adjustment

 

     $ 2       $   -            $   -        $ 2  
    

 

 

     

 

 

          

 

 

      

 

 

 

 

 

Each type of hedging activity is described in greater detail below.

Cash Flow Hedges

PMI has entered into foreign exchange contracts to hedge foreign currency exchange risk related to certain forecasted transactions. The effective portion of unrealized gains and losses associated with qualifying cash flow hedge contracts is deferred as a component of accumulated other comprehensive earnings (losses) until the underlying hedged transactions are reported in PMI’s condensed consolidated statements of earnings. During the nine months and three months ended September 30, 2011 and 2010, ineffectiveness related to cash flow hedges was not material. As of September 30, 2011, PMI has hedged forecasted transactions for periods not exceeding the next fifteen months. The impact of these hedges is included in operating cash flows on PMI’s condensed consolidated statements of cash flows.

 

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Table of Contents

Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

For the nine months and three months ended September 30, 2011 and 2010, foreign exchange contracts that were designated as cash flow hedging instruments impacted the condensed consolidated statements of earnings and other comprehensive earnings as follows:

 

(pre-tax, in millions)

   For the Nine Months Ended September 30,   

Derivatives in

Cash Flow

Hedging

    Relationship    

  

Statement of Earnings
Classification of Gain/(Loss)

Reclassified from Other

Comprehensive Earnings into

Earnings

   Amount of Gain/(Loss)
Reclassified  from Other
Comprehensive  Earnings
into
Earnings
   Amount of Gain/(Loss)
Recognized in Other
Comprehensive Earnings
on
Derivative
          2011    2010    2011    2010

Foreign exchange contracts

                    $(22)           $(41)   
  

Net revenues

       $(9)           $24              
  

Cost of sales

                 (14)             
  

Marketing, administration

and research costs

                        
    

Interest expense, net

       (26)           (38)                         

Total

            $(30)           $(25)           $(22)           $(41)   

 

(pre-tax, in millions)

   For the Three Months Ended September 30,   

Derivatives in

Cash Flow

Hedging

    Relationship    

  

Statement of Earnings
Classification of Gain/(Loss)

Reclassified from Other

Comprehensive Earnings into

Earnings

   Amount of Gain/(Loss)
Reclassified  from Other
Comprehensive  Earnings
into
Earnings
   Amount of Gain/(Loss)
Recognized in Other
Comprehensive Earnings
on
Derivative
          2011    2010    2011    2010

Foreign exchange contracts

                    $(27)           $(61)   
  

Net revenues

       $(9)           $     -              
  

Cost of sales

                 17              
  

Marketing, administration

and research costs

                        
    

Interest expense, net

       (10)           (15)                         

Total

            $(14)           $    5            $(27)           $(61)   

Hedges of Net Investments in Foreign Operations

PMI designates certain foreign currency denominated debt and forward exchange contracts as net investment hedges of its foreign operations. For the nine months ended September 30, 2011 and 2010, these hedges of net investments resulted in gains (losses), net of income taxes, of ($137) million and $212 million, respectively. For the three months ended September 30, 2011 and 2010, these hedges of net investments resulted in gains (losses), net of income taxes, of $139 million and ($306) million, respectively. These gains (losses) were reported as a component of accumulated other comprehensive earnings (losses) within currency translation adjustments. For the nine and three months ended September 30, 2011 and 2010, ineffectiveness related to net investment hedges was not material. Settlement of net investment hedges is included in other investing cash flows on PMI’s condensed consolidated statements of cash flows.

 

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Table of Contents

Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

For the nine months and three months ended September 30, 2011 and 2010, foreign exchange contracts that were designated as net investment hedging instruments impacted the condensed consolidated statements of earnings and other comprehensive earnings as follows:

 

(pre-tax, in millions)    For the Nine Months Ended September 30,

Derivatives in Net

Investment

Hedging

Relationship

  

Statement of Earnings

Classification of

Gain/(Loss) Reclassified

from Other Comprehensive
Earnings into

Earnings

  

Amount of Gain/(Loss)

Reclassified from Other

Comprehensive Earnings

into

Earnings

  

Amount of Gain/(Loss)

Recognized in Other

Comprehensive Earnings

on

Derivative

         

2011

  

2010

  

2011

  

2010

 

Foreign exchange contracts

           

 

$2

  

 

$25

    

Interest expense, net

   $-    $-          

 

(pre-tax, in millions)    For the Three Months Ended September 30,

Derivatives in Net

Investment

Hedging

Relationship

  

Statement of Earnings

Classification of

Gain/(Loss) Reclassified

from Other Comprehensive

Earnings into

Earnings

  

Amount of Gain/(Loss)

Reclassified from Other

Comprehensive Earnings

into

Earnings

  

Amount of Gain/(Loss)

Recognized in Other

Comprehensive Earnings

on

Derivative

         

2011

  

2010

  

2011

  

2010

 

Foreign exchange contracts

           

 

$-

  

 

$-

    

Interest expense, net

   $-    $-          

Other Derivatives

PMI has entered into foreign exchange contracts to hedge the foreign currency exchange risks related to inter-company loans between certain subsidiaries, and third-party loans. While effective as economic hedges, no hedge accounting is applied for these contracts and, therefore, the unrealized gains (losses) relating to these contracts are reported in PMI’s condensed consolidated statements of earnings. For the nine months ended September 30, 2011 and 2010, the gains from contracts for which PMI did not apply hedge accounting were $144 million and $64 million, respectively. For the three months ended September 30, 2011 and 2010, the gains from contracts for which PMI did not apply hedge accounting were $6 million and $141 million, respectively. The gains (losses) from these contracts substantially offset the losses and gains generated by the underlying intercompany and third-party loans being hedged.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

As a result, for the nine months and three months ended September 30, 2011 and 2010, these items affected the condensed consolidated statements of earnings as follows:

 

(pre-tax, in millions)            

Derivatives not Designated

   as Hedging Instruments

  

Statement of Earnings

Classification of

Gain/(Loss)

   Amount of Gain/(Loss)
Recognized in Earnings
          Nine Months Ended
September 30,
   Three Months Ended
September  30,
          2011    2010    2011    2010

Foreign exchange

  contracts

   Marketing, administration
and research costs
       $  -          $(2)           $  -           $(1)   
     Interest expense, net        37                   23           

Total

            $37          $  -           $23          $   2  

Qualifying Hedging Activities Reported in Accumulated Other Comprehensive Earnings (Losses)

Derivative gains or losses reported in accumulated other comprehensive earnings (losses) are a result of qualifying hedging activity. Transfers of these gains or losses to earnings are offset by the corresponding gains or losses on the underlying hedged item. Hedging activity affected accumulated other comprehensive earnings (losses), net of income taxes, as follows:

 

(in millions)    For the Nine Months Ended
September 30,
  

For the Three Months Ended

September 30,

     2011    2010    2011    2010

Gain at beginning of period

       $   2            $ 19            $ 21            $ 66    

Derivative losses (gains) transferred to earnings

       27            23            13            (5)   

Change in fair value

       (20)           (36)           (25)           (55)   

Gain as of September 30

       $   9            $   6            $   9            $   6    

At September 30, 2011, PMI expects $8 million of derivative gains reported in accumulated other comprehensive earnings (losses) to be reclassified to the condensed consolidated statement of earnings within the next twelve months. These gains are expected to be substantially offset by the statement of earnings impact of the respective hedged transactions.

Credit Exposure and Credit Risk

PMI is exposed to credit loss in the event of non-performance by counterparties. While PMI does not anticipate non-performance, its risk is limited to the fair value of the financial instruments. PMI actively monitors its exposure to credit risk through the use of credit approvals and credit limits, and by selecting and continuously monitoring a diverse group of major international banks and financial institutions as counterparties.

Contingent Features

PMI’s derivative instruments do not contain contingent features.

Fair Value

See Note 13. Fair Value Measurements for disclosures related to the fair value of PMI’s derivative financial instruments.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Note 7. Acquisitions and Other Business Arrangements:

Philippines Business Combination:

On February 25, 2010, PMI’s affiliate, Philip Morris Philippines Manufacturing Inc. (“PMPMI”), and Fortune Tobacco Corporation (“FTC”) combined their respective business activities by transferring selected assets and liabilities of PMPMI and FTC to a new company called PMFTC Inc. (“PMFTC”). PMPMI and FTC hold equal economic interests in PMFTC, while PMI manages the day-to-day operations of PMFTC and has a majority of its Board of Directors. Consequently, PMI accounts for the contributed assets and liabilities of FTC as a business combination. The establishment of PMFTC permits both parties to benefit from their respective, complementary brand portfolios, as well as cost synergies from the resulting integration of manufacturing, distribution and procurement, and the further development and advancement of tobacco growing in the Philippines.

As PMI has control of PMFTC, the contribution of PMPMI’s net assets was recorded at book value, while the contribution of the FTC net assets to PMFTC was recorded at fair value. The difference between the two contributions resulted in an increase to PMI’s additional paid-in capital in 2010 of $477 million.

The fair value of the assets and liabilities contributed by FTC in this non-cash transaction has been determined to be $1.17 billion, and this final fair value has been primarily allocated to goodwill ($842 million), inventories ($486 million), property, plant and equipment ($289 million) and brands ($240 million), partially offset by long-term debt ($495 million, of which $77 million was shown as current portion of long-term debt), deferred taxes ($138 million, net of $18 million of current deferred tax assets) and other current liabilities. The final purchase price allocations were reflected in the condensed consolidated balance sheet as of December 31, 2010.

FTC also holds the right to sell its interest in PMFTC to PMI, except in certain circumstances, during the period from February 25, 2015 through February 24, 2018, at an agreed-upon value of $1.17 billion, which is recorded on PMI’s condensed consolidated balance sheet as a redeemable noncontrolling interest at the date of the business combination. The amount of FTC’s redeemable noncontrolling interest at the date of the business combination was determined as follows:

 

(in millions)        

Noncontrolling interest in contributed net assets

   $ 693   

Accretion to redeemable value

     477   

Redeemable noncontrolling interest at date of business combination

   $ 1,170   

PMI decided to immediately recognize the accretion to redeemable value rather than recognizing it over the term of the agreement with FTC. This accretion has been charged against additional paid-in capital and fully offsets the increase that resulted from the contributions of net assets to PMFTC, noted above.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

With the consolidation of PMFTC, FTC’s share of PMFTC’s comprehensive income or loss is attributable to the redeemable noncontrolling interest, impacting the carrying value. To the extent that the attribution of these amounts would cause the carrying value to fall below the redemption amount of $1.17 billion, the carrying amount would be adjusted back up to the redemption value through stockholders’ equity. The movement in redeemable noncontrolling interest after the business combination is as follows:

 

(in millions)        

Redeemable noncontrolling interest at date of business combination

   $ 1,170   

Share of net earnings

     26   

Dividend payments

     (24

Currency translation

     16   

Redeemable noncontrolling interest at December 31, 2010

   $ 1,188   

Share of net earnings

     80   

Dividend payments

     (54

Currency translation

     2   

Redeemable noncontrolling interest at September 30, 2011

   $ 1,216   

The redeemable noncontrolling interest balance at September 30, 2010 was $1,199 million. The increase in redeemable noncontrolling interest through September 30, 2010 of $29 million was due to $29 million of net earnings and currency translation gains of $16 million, partially offset by dividend payments of $16 million.

In future periods, if the fair value of 50% of PMFTC were to drop below the redemption value of $1.17 billion, the difference would be treated as a special dividend to FTC and would reduce PMI’s earnings per share. Reductions in earnings per share may be partially or fully reversed in subsequent periods if the fair value of the redeemable noncontrolling interest increases relative to the redemption value. Such increases in earnings per share would be limited to cumulative prior reductions. At September 30, 2011, PMI determined that 50% of the fair value of PMFTC exceeded the redemption value of $1.17 billion.

Brazil:

In June 2010, PMI announced that its affiliate, Philip Morris Brasil Industria e Comercio Ltda. (“PMB”), will begin directly sourcing tobacco leaf from approximately 17,000 tobacco farmers in Southern Brazil. This initiative enhances PMI’s direct involvement in the supply chain and is expected to provide approximately 10% of PMI’s global leaf requirements. The vertically integrated structure was made possible following separate agreements with two leaf suppliers in Brazil, Alliance One Brasil Exportadora de Tabacos Ltda. (“AOB”) and Universal Leaf Tabacos Ltda. (“ULT”). These agreements resulted in AOB assigning approximately 9,000 contracts with tobacco farmers to PMB and ULT assigning approximately 8,000 contracts with tobacco farmers to PMB. As a result, PMB offered employment to more than 200 employees, most of them agronomy specialists, and acquired related assets in Southern Brazil. The purchase price for the net assets and the contractual relationships was $83 million, which was paid in 2010. Of this amount, $41 million was paid in the third quarter of 2010 and the remaining $42 million was paid in the fourth quarter of 2010. PMI accounted for these transactions as a business combination. The allocation of the purchase price was to other intangible assets ($34 million, farmers contracts), inventories ($33 million), goodwill ($18 million), property, plant and equipment ($16 million) and other non-current assets ($11 million), partially offset by other current liabilities ($29 million, which consists primarily of the total amount of bank guarantees for tobacco farmers’ rural credit facilities).

Other:

In June 2011, PMI completed the acquisition of a cigarette business in Jordan, consisting primarily of cigarette manufacturing assets and inventories, for $42 million. In January 2011, PMI acquired a cigar business, consisting primarily of trademarks in the Australian and New Zealand markets, for $20 million. The effects of these and other smaller acquisitions were not material to PMI’s consolidated financial position, results of operations or cash flows.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Note 8. Earnings Per Share:

Basic and diluted earnings per share (“EPS”) were calculated using the following:

 

(in millions)   

For the Nine Months Ended

September 30,

  

For the Three Months Ended

September 30,

     2011    2010    2011    2010

Net earnings attributable to PMI

       $6,705          $5,507          $2,377          $1,822  

Less distributed and undistributed earnings attributable to share-based payment awards

       38          25          14          8  

Net earnings for basic and diluted EPS

       $6,667          $5,482          $2,363          $1,814  

Weighted-average shares for basic EPS

       1,771          1,849          1,749          1,828  

Plus incremental shares from assumed conversions:

                   

Stock options

                  3                     2  

Weighted-average shares for diluted EPS

       1,771          1,852          1,749          1,830  

Unvested share-based payment awards that contain non-forfeitable rights to dividends are participating securities and therefore are included in PMI’s earnings per share calculation pursuant to the two-class method.

For the 2011 and 2010 computations, there were no antidilutive stock options.

Note 9. Segment Reporting:

PMI’s subsidiaries and affiliates are engaged in the manufacture and sale of cigarettes and other tobacco products in markets outside of the United States of America. Reportable segments for PMI are organized and managed by geographic region. PMI’s reportable segments are European Union; Eastern Europe, Middle East & Africa; Asia; and Latin America & Canada.

PMI’s management evaluates segment performance and allocates resources based on operating companies income, which PMI defines as operating income before general corporate expenses and amortization of intangibles. Interest expense, net, and provision for income taxes are centrally managed and, accordingly, such items are not presented by segment since they are excluded from the measure of segment profitability reviewed by management.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Segment data were as follows:

 

(in millions)    For the Nine Months Ended
September 30,
  For the Three Months Ended
September 30,
     2011   2010   2011   2010

Net revenues:

                

European Union

       $22,650         $21,053         $  8,155         $  7,045  

Eastern Europe, Middle East & Africa

       13,195         11,665         4,921         4,184  

Asia

       14,577         11,094         5,143         3,629  

Latin America & Canada

       7,048         6,094         2,487         2,078  

Net revenues

       $57,470         $49,906         $20,706         $16,936  

Earnings before income taxes:

                

Operating companies income:

                

European Union

       $  3,548         $  3,280         $  1,262         $  1,113  

Eastern Europe, Middle East & Africa

       2,482         2,412         925         856  

Asia

       3,800         2,259         1,309         690  

Latin America & Canada

       774         699         255         244  

Amortization of intangibles

       (73 )       (65 )       (25 )       (22 )

General corporate expenses

       (135 )       (128 )       (49 )       (45 )

Operating income

       10,396         8,457         3,677         2,836  

Interest expense, net

       (613 )       (660 )       (192 )       (214 )

Earnings before income taxes

       $  9,783         $  7,797         $  3,485         $  2,622  

Items affecting the comparability of results from operations are asset impairment and exit costs. See Note 2. Asset Impairment and Exit Costs for a breakdown of these costs by segment.

Note 10. Contingencies:

Litigation - General

Legal proceedings covering a wide range of matters are pending or threatened against us, and/or our subsidiaries, and/or our indemnitees in various jurisdictions. Our indemnitees include distributors, licensees, and others that have been named as parties in certain cases and that we have agreed to defend, as well as pay costs and some or all of judgments, if any, that may be entered against them. Pursuant to the terms of the Distribution Agreement between Altria and PMI, PMI will indemnify Altria and PM USA for tobacco product claims based in substantial part on products manufactured by PMI or contract manufactured for PMI by PM USA, and PM USA will indemnify PMI for tobacco product claims based in substantial part on products manufactured by PM USA, excluding tobacco products contract manufactured for PMI. Various types of claims are raised in these proceedings, including, among others, product liability, consumer protection, antitrust, employment and tax.

It is possible that there could be adverse developments in pending cases against us and our subsidiaries. An unfavorable outcome or settlement of pending tobacco-related litigation could encourage the commencement of additional litigation.

Damages claimed in some of the tobacco-related litigation are significant and, in certain cases in Brazil, Canada, Israel and Nigeria, range into the billions of dollars. The variability in pleadings in multiple jurisdictions, together with the actual experience of management in litigating claims, demonstrate that the monetary relief that may be

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

specified in a lawsuit bears little relevance to the ultimate outcome. Much of the tobacco-related litigation is in its early stages and litigation is subject to uncertainty. However, as discussed below, we have to date been largely successful in defending tobacco-related litigation.

We and our subsidiaries record provisions in the consolidated financial statements for pending litigation when we determine that an unfavorable outcome is probable and the amount of the loss can be reasonably estimated. At the present time, while it is reasonably possible that an unfavorable outcome in a case may occur, after assessing the information available to it (i) management has not concluded that it is probable that a loss has been incurred in any of the pending tobacco-related cases; (ii) management is unable to estimate the possible loss or range of loss for any of the pending tobacco-related cases; and (iii) accordingly, no estimated loss has been accrued in the consolidated financial statements for unfavorable outcomes in these cases, if any. Legal defense costs are expensed as incurred.

It is possible that our consolidated results of operations, cash flows or financial position could be materially affected in a particular fiscal quarter or fiscal year by an unfavorable outcome or settlement of certain pending litigation. Nevertheless, although litigation is subject to uncertainty, we and each of our subsidiaries named as a defendant believe, and each has been so advised by counsel handling the respective cases, that we have valid defenses to the litigation pending against us, as well as valid bases for appeal of adverse verdicts, if any. All such cases are, and will continue to be, vigorously defended. However, we and our subsidiaries may enter into settlement discussions in particular cases if we believe it is in our best interests to do so.

The table below lists the number of tobacco-related cases pending against us and/or our subsidiaries or indemnitees as of November 1, 2011, 2010 and 2009:

 

Type of Case

   Number of
Cases
Pending  as of
November 1,
2011
     Number of
Cases
Pending  as of
November 1,
2010
     Number of
Cases
Pending  as of
November 1,
2009
 

Individual Smoking and Health Cases

     84             111             120       

Smoking and Health Class Actions

     10             11             9       

Health Care Cost Recovery Actions

     11             10             11       

Lights Class Actions

     2             2             3       

Individual Lights Cases (small claims court)

     9             10             27       

Public Civil Actions

     3             8             11       

Since 1995, when the first tobacco-related litigation was filed against a PMI entity, 367 Smoking and Health, Lights, Health Care Cost Recovery, and Public Civil Actions in which we and/or one of our subsidiaries and/or indemnitees were a defendant have been terminated in our favor. Ten cases have had decisions in favor of plaintiffs. Six of these cases have subsequently reached final resolution in our favor and four remain on appeal. To date, we have paid total judgments including costs of approximately six thousand Euros. These payments were made in order to appeal three Italian small claims cases, two of which were subsequently reversed on appeal and one of which remains on appeal. To date, no tobacco-related case has been finally resolved in favor of a plaintiff against us, our subsidiaries or indemnitees.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

The table below lists the verdicts and post-trial developments in the three pending cases (excluding an individual case on appeal from an Italian small claims court) in which verdicts were returned in favor of plaintiffs:

 

Date

  

Location of

Court/Name of Plaintiff

  

Type of

Case

  

Verdict

  

Post-Trial
Developments

May 2011    Brazil/Laszlo    Individual Smoking and Health    The Civil Court of São Vicente found for plaintiff and ordered Philip Morris Brasil to pay damages of R$31,333 (approximately $17,700), plus future costs for cessation and medical treatment of smoking related diseases.    In June 2011, Philip Morris Brasil filed an appeal.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Date

  

Location of

Court/Name of

Plaintiff

  

Type of

Case

  

Verdict

  

Post-Trial

Developments

September 2009    Brazil/Bernhardt    Individual Smoking and Health    The Civil Court of Rio de Janeiro found for plaintiff and ordered Philip Morris Brasil to pay R$13,000 (approximately $7,300) in “moral damages.”   

Philip Morris Brasil filed its appeal against the decision on the merits with the Court of Appeals in November 2009. In February 2010, without addressing the merits, the Court of Appeals annulled the trial court’s decision and remanded the case to the trial court to issue a new ruling, which was required to address certain compensatory damage claims made by the plaintiff that the trial court did not address in its original ruling. In July 2010, the trial court reinstated its original decision, while specifically rejecting the compensatory damages claim. Philip Morris Brasil appealed this decision.

In March 2011, the Court of Appeals affirmed the trial court’s decision and denied Philip Morris Brasil’s appeal. The Court of Appeals increased the amount of damages awarded to the plaintiff to R$100,000 (approximately $56,000). Philip Morris Brasil filed an appeal in June 2011.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Date

  

Location of

Court/Name of

Plaintiff

  

Type of

Case

  

Verdict

  

Post-Trial

Developments

February 2004    Brazil/The Smoker Health Defense Association (“ADESF”)    Class Action    The Civil Court of São Paulo found defendants liable without hearing evidence. The court did not assess moral or actual damages, which were to be assessed in a second phase of the case. The size of the class was not defined in the ruling.   

In April 2004, the court clarified its ruling, awarding “moral damages” of R$1,000 (approximately $600) per smoker per full year of smoking plus interest at the rate of 1% per month, as of the date of the ruling. The court did not award actual damages, which were to be assessed in the second phase of the case. The size of the class was not estimated. Defendants appealed to the São Paulo Court of Appeals, which annulled the ruling in November 2008, finding that the trial court had inappropriately ruled without hearing evidence and returned the case to the trial court for further proceedings. In May 2011, the trial court dismissed the claim. Plaintiff has appealed.

In addition, the defendants filed a constitutional appeal to the Federal Supreme Tribunal on the basis that the plaintiff did not have standing to bring the lawsuit. This appeal is still pending.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Pending claims related to tobacco products generally fall within the following categories:

Smoking and Health Litigation: These cases primarily allege personal injury and are brought by individual plaintiffs or on behalf of a class of individual plaintiffs. Plaintiffs’ allegations of liability in these cases are based on various theories of recovery, including negligence, gross negligence, strict liability, fraud, misrepresentation, design defect, failure to warn, breach of express and implied warranties, violations of deceptive trade practice laws and consumer protection statutes. Plaintiffs in these cases seek various forms of relief, including compensatory and other damages, and injunctive and equitable relief. Defenses raised in these cases include licit activity, failure to state a claim, lack of defect, lack of proximate cause, assumption of the risk, contributory negligence, and statute of limitations.

As of November 1, 2011, there were a number of smoking and health cases pending against us, our subsidiaries or indemnitees, as follows:

 

   

84 cases brought by individual plaintiffs in Argentina (39), Brazil (32), Canada (2), Chile (2), Greece (1), Italy (5), the Philippines (1), Scotland (1) and Turkey (1), compared with 111 such cases on November 1, 2010, and 120 cases on November 1, 2009; and

 

   

10 cases brought on behalf of classes of individual plaintiffs in Brazil (2) and Canada (8), compared with 11 such cases on November 1, 2010, and 9 such cases on November 1, 2009.

In the first class action pending in Brazil, The Smoker Health Defense Association (ADESF) v. Souza Cruz, S.A. and Philip Morris Marketing, S.A., Nineteenth Lower Civil Court of the Central Courts of the Judiciary District of São Paulo, Brazil, filed July 25, 1995, our subsidiary and another member of the industry are defendants. The plaintiff, a consumer organization, is seeking damages for smokers and former smokers and injunctive relief. The verdict and post-trial developments in this case are described in the above table.

In the second class action pending in Brazil, Public Prosecutor of São Paulo v. Philip Morris Brasil Industria e Comercio Ltda., Civil Court of the City of São Paulo, Brazil, filed August 6, 2007, our subsidiary is a defendant. The plaintiff, the Public Prosecutor of the State of São Paulo, is seeking (i) unspecified damages on behalf of all smokers nationwide, former smokers, and their relatives; (ii) unspecified damages on behalf of people exposed to environmental tobacco smoke (“ETS”) nationwide, and their relatives; and (iii) reimbursement of the health care costs allegedly incurred for the treatment of tobacco-related diseases by all Brazilian States and Municipalities, and the Federal District. In an interim ruling issued in December 2007, the trial court limited the scope of this claim to the State of São Paulo only. In December 2008, the Seventh Civil Court of São Paulo issued a decision declaring that it lacked jurisdiction because the case involved issues similar to the ADESF case discussed above and should be transferred to the Nineteenth Lower Civil Court in São Paulo where the ADESF case is pending. The court further stated that these cases should be consolidated for the purposes of judgment. Our subsidiary appealed this decision to the State of São Paulo Court of Appeals, which subsequently declared the case stayed pending the outcome of the appeal. In April 2010, the São Paulo Court of Appeals reversed the Seventh Civil Court’s decision that consolidated the cases, finding that they are based on different legal claims and are progressing at different stages of proceedings. This case was returned to the Seventh Civil Court of São Paulo, and our subsidiary filed its closing arguments in December 2010.

In the first class action pending in Canada, Cecilia Letourneau v. Imperial Tobacco Ltd., Rothmans, Benson & Hedges Inc. and JTI Macdonald Corp., Quebec Superior Court, Canada, filed in September 1998, our subsidiary and other Canadian manufacturers are defendants. The plaintiff, an individual smoker, is seeking compensatory and unspecified punitive damages for each member of the class who is deemed addicted to smoking. The class was certified in 2005. Pre-trial proceedings are ongoing. Trial is scheduled to begin on March 5, 2012.

In the second class action pending in Canada, Conseil Québécois Sur Le Tabac Et La Santé and Jean-Yves Blais v. Imperial Tobacco Ltd., Rothmans, Benson & Hedges Inc. and JTI Macdonald Corp., Quebec Superior Court,

 

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Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Canada, filed in November 1998, our subsidiary and other Canadian manufacturers are defendants. The plaintiffs, an anti-smoking organization and an individual smoker, are seeking compensatory and unspecified punitive damages for each member of the class who allegedly suffers from certain smoking-related diseases. The class was certified in 2005. Pre-trial proceedings are ongoing. Trial is scheduled to begin on March 5, 2012.

In the third class action pending in Canada, Kunta v. Canadian Tobacco Manufacturers’ Council, et al., The Queen’s Bench, Winnipeg, Canada, filed June 12, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria Group, Inc.), and other members of the industry are defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and chronic obstructive pulmonary disease (“COPD”), severe asthma, and mild reversible lung disease resulting from the use of tobacco products. She is seeking compensatory and unspecified punitive damages on behalf of a proposed class comprised of all smokers, their estates, dependents and family members, as well as restitution of profits, and reimbursement of government health care costs allegedly caused by tobacco products. In September 2009, plaintiff’s counsel informed defendants that he did not anticipate taking any action in this case while he pursues the class action filed in Saskatchewan (see description of Adams, below).

In the fourth class action pending in Canada, Adams v. Canadian Tobacco Manufacturers’ Council, et al., The Queen’s Bench, Saskatchewan, Canada, filed July 10, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria Group, Inc.), and other members of the industry are defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and COPD resulting from the use of tobacco products. She is seeking compensatory and unspecified punitive damages on behalf of a proposed class comprised of all smokers who have smoked a minimum of 25,000 cigarettes and have allegedly suffered, or suffer, from COPD, emphysema, heart disease, or cancer, as well as restitution of profits. Preliminary motions are pending.

In the fifth class action pending in Canada, Semple v. Canadian Tobacco Manufacturers’ Council, et al., The Supreme Court (trial court), Nova Scotia, Canada, filed June 18, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria Group, Inc.), and other members of the industry are defendants. The plaintiff, an individual smoker, alleges his own addiction to tobacco products and COPD resulting from the use of tobacco products. He is seeking compensatory and unspecified punitive damages on behalf of a proposed class comprised of all smokers, their estates, dependents and family members, as well as restitution of profits, and reimbursement of government health care costs allegedly caused by tobacco products. No activity in this case is anticipated while plaintiff’s counsel pursues the class action filed in Saskatchewan (see description of Adams, above).

In the sixth class action pending in Canada, Dorion v. Canadian Tobacco Manufacturers’ Council, et al., The Queen’s Bench, Alberta, Canada, filed June 15, 2009, we, our subsidiaries, and our indemnitees (PM USA and Altria Group, Inc.), and other members of the industry are defendants. The plaintiff, an individual smoker, alleges her own addiction to tobacco products and chronic bronchitis and severe sinus infections resulting from the use of tobacco products. She is seeking compensatory and unspecified punitive damages on behalf of a proposed class comprised of all smokers, their estates, dependents and family members, restitution of profits, and reimbursement of government health care costs allegedly caused by tobacco products. To date, we, our subsidiaries, and our indemnitees have not been properly served with the complaint. No activity in this case is anticipated while plaintiff’s counsel pursues the class action filed in Saskatchewan (see description of Adams, above).

In the seventh class action pending in Canada, McDermid v. Imperial Tobacco Canada Limited, et al., Supreme Court, British Columbia, Canada, filed June 25, 2010, we, our subsidiaries, and our indemnitees (PM USA and Altria Group, Inc.), and other members of the industry are defendants. The plaintiff, an individual smoker, alleges his own addiction to tobacco products and heart disease resulting from the use of tobacco products. He is seeking compensatory and unspecified punitive damages on behalf of a proposed class comprised of all smokers who were alive on June 12, 2007, and who suffered from heart disease allegedly caused by smoking, their estates, dependents and family members, plus disgorgement of revenues earned by the defendants from January 1, 1954 to the date the claim was filed. Defendants have filed jurisdictional challenges on the grounds that this action should not proceed during the pendency of the Saskatchewan class action (see description of Adams, above).

 

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In the eighth class action pending in Canada, Bourassa v. Imperial Tobacco Canada Limited, et al., Supreme Court, British Columbia, Canada, filed June 25, 2010, we, our subsidiaries, and our indemnitees (PM USA and Altria Group, Inc.), and other members of the industry are defendants. The plaintiff, the heir to a deceased smoker, alleges that the decedent was addicted to tobacco products and suffered from emphysema resulting from the use of tobacco products. She is seeking compensatory and unspecified punitive damages on behalf of a proposed class comprised of all smokers who were alive on June 12, 2007, and who suffered from chronic respiratory diseases allegedly caused by smoking, their estates, dependents and family members, plus disgorgement of revenues earned by the defendants from January 1, 1954 to the date the claim was filed. Defendants have filed jurisdictional challenges on the grounds that this action should not proceed during the pendency of the Saskatchewan class action (see description of Adams, above).

Health Care Cost Recovery Litigation: These cases, brought by governmental and non-governmental plaintiffs, seek reimbursement of health care cost expenditures allegedly caused by tobacco products. Plaintiffs’ allegations of liability in these cases are based on various theories of recovery including unjust enrichment, negligence, negligent design, strict liability, breach of express and implied warranties, violation of a voluntary undertaking or special duty, fraud, negligent misrepresentation, conspiracy, public nuisance, defective product, failure to warn, sale of cigarettes to minors, and claims under statutes governing competition and deceptive trade practices. Plaintiffs in these cases seek various forms of relief including compensatory and other damages, and injunctive and equitable relief. Defenses raised in these cases include lack of proximate cause, remoteness of injury, failure to state a claim, adequate remedy at law, “unclean hands” (namely, that plaintiffs cannot obtain equitable relief because they participated in, and benefited from, the sale of cigarettes), and statute of limitations.

As of November 1, 2011, there were 11 health care cost recovery cases pending against us, our subsidiaries or indemnitees in Canada (4), Israel (1), Nigeria (5) and Spain (1), compared with 10 such cases on November 1, 2010 and 11 such cases on November 1, 2009.

In the first health care cost recovery case pending in Canada, Her Majesty the Queen in Right of British Columbia v. Imperial Tobacco Limited, et al., Supreme Court, British Columbia, Vancouver Registry, Canada, filed January 24, 2001, we, our subsidiaries, our indemnitee (PM USA), and other members of the industry are defendants. The plaintiff, the government of the province of British Columbia, brought a claim based upon legislation enacted by the province authorizing the government to file a direct action against cigarette manufacturers to recover the health care costs it has incurred, and will incur, resulting from a “tobacco related wrong.” The Supreme Court of Canada has held that the statute is constitutional. We and certain other non-Canadian defendants challenged the jurisdiction of the court. The court rejected the jurisdictional challenge, and pre-trial discovery is ongoing. The trial court also has granted plaintiff’s request that the target trial date of September 2011 be postponed indefinitely. Meanwhile, in December 2009, the British Columbia Court of Appeal ruled that the defendants could pursue a third-party claim against the government of Canada for negligently misrepresenting to defendants the efficacy of the low tar tobacco strain that the federal government developed and licensed to some of the defendants. In May 2010, the Supreme Court of Canada agreed to hear both the appeal of the Attorney General of Canada and the defendants’ cross-appeal from the British Columbia Court of Appeal decision. In July 2011, the Supreme Court of Canada dismissed the third-party claims against the federal government.

In the second health care cost recovery case filed in Canada, Her Majesty the Queen in Right of New Brunswick v. Rothmans Inc., et al., Court of Queen’s Bench of New Brunswick, Trial Court, New Brunswick, Fredericton, Canada, filed March 13, 2008, we, our subsidiaries, our indemnitees (PM USA and Altria Group, Inc.), and other members of the industry are defendants. The claim was filed by the government of the province of New Brunswick based on legislation enacted in the province. This legislation is similar to the law introduced in British Columbia that authorizes the government to file a direct action against cigarette manufacturers to recover the health care costs it has incurred, and will incur, as a result of a “tobacco related wrong.” Pre-trial discovery is ongoing.

In the third health care cost recovery case filed in Canada, Her Majesty the Queen in Right of Ontario v. Rothmans Inc., et al., Ontario Superior Court of Justice, Toronto, Canada, filed September 29, 2009, we, our subsidiaries, our

 

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Notes to Condensed Consolidated Financial Statements

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indemnitees (PM USA and Altria Group, Inc.), and other members of the industry are defendants. The claim was filed by the government of the province of Ontario based on legislation enacted in the province. This legislation is similar to the laws introduced in British Columbia and New Brunswick that authorize the government to file a direct action against cigarette manufacturers to recover the health care costs it has incurred, and will incur, as a result of a “tobacco related wrong.” Preliminary motions are pending.

In the fourth health care cost recovery case filed in Canada, Attorney General of Newfoundland and Labrador v. Rothmans Inc., et al., Supreme Court of Newfoundland and Labrador, St. Johns, Canada, filed February 8, 2011, we, our subsidiaries, our indemnitees (PM USA and Altria Group, Inc.), and other members of the industry are defendants. The claim was filed by the government of the province of Newfoundland and Labrador based on legislation enacted in the province that is similar to the laws introduced in British Columbia, New Brunswick and Ontario. The legislation authorizes the government to file a direct action against cigarette manufacturers to recover the health care costs it has incurred, and will incur, as a result of a “tobacco related wrong.” Preliminary motions are pending.

In the case in Israel, Kupat Holim Clalit v. Philip Morris USA, et al., Jerusalem District Court, Israel, filed September 28, 1998, we, our subsidiary, and our indemnitee (PM USA), and other members of the industry are defendants. The plaintiff, a private health care provider, brought a claim seeking reimbursement of the cost of treating its members for alleged smoking-related illnesses for the years 1990 to 1998. Certain defendants filed a motion to dismiss the case. The motion was rejected, and those defendants filed a motion with the Israel Supreme Court for leave to appeal. The appeal was heard by a three-judge panel of the Supreme Court in March 2005. In July 2011, the Supreme Court issued a decision that accepted the defendants’ appeal and dismissed the case. In August 2011, plaintiff filed a petition for an en banc rehearing by the Israeli Supreme Court of the decision dismissing the case.

In the first case in Nigeria, The Attorney General of Lagos State v. British American Tobacco (Nigeria) Limited, et al., High Court of Lagos State, Lagos, Nigeria, filed April 30, 2007, our subsidiary and other members of the industry are defendants. Plaintiff seeks reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. In February 2008, our subsidiary was served with a Notice of Discontinuance. The claim was formally dismissed in March 2008. However, the plaintiff has since refiled its claim. Our subsidiary is in the process of making challenges to service and the court’s jurisdiction. Currently, the case is stayed in the trial court pending the appeals of certain co-defendants relating to service objections. We currently have no employees, operations or assets in Nigeria.

In the second case in Nigeria, The Attorney General of Kano State v. British American Tobacco (Nigeria) Limited, et al., High Court of Kano State, Kano, Nigeria, filed May 9, 2007, our subsidiary and other members of the industry are defendants. Plaintiff seeks reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. Our subsidiary is in the process of making challenges to service and the court’s jurisdiction.

In the third case in Nigeria, The Attorney General of Gombe State v. British American Tobacco (Nigeria) Limited, et al., High Court of Gombe State, Gombe, Nigeria, filed May 18, 2007, our subsidiary and other members of the industry are defendants. Plaintiff seeks reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. In July 2008, the court dismissed the case against all defendants based on the plaintiff’s failure to comply with various procedural requirements when filing and serving the complaint. The plaintiff did not appeal the dismissal. However, in October 2008, the plaintiff refiled its claim. In June 2010, the court ordered the plaintiff to amend the claim to properly name Philip Morris International Inc. as a defendant. Philip Morris International Inc. objected to plaintiff’s attempted service of amended process. In February 2011, the court granted, in part, our service objections, ruling that the plaintiff had not complied with the procedural steps necessary to serve us. As a result of this ruling, Philip Morris International Inc. is not currently a defendant in

 

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the case. Plaintiff may appeal the ruling or follow the procedural steps required to serve Philip Morris International Inc.

In the fourth case in Nigeria, The Attorney General of Oyo State, et al., v. British American Tobacco (Nigeria) Limited, et al., High Court of Oyo State, Ibadan, Nigeria, filed May 25, 2007, our subsidiary and other members of the industry are defendants. Plaintiffs seek reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. Our subsidiary challenged service as improper. In June 2010, the court ruled that plaintiffs did not have leave to serve the writ of summons on the defendants and that they must re-serve the writ. Our subsidiary has not yet been re-served.

In the fifth case in Nigeria, The Attorney General of Ogun State v. British American Tobacco (Nigeria) Limited, et al., High Court of Ogun State, Abeokuta, Nigeria, filed February 26, 2008, our subsidiary and other members of the industry are defendants. Plaintiff seeks reimbursement for the cost of treating alleged smoking-related diseases for the past 20 years, payment of anticipated costs of treating alleged smoking-related diseases for the next 20 years, various forms of injunctive relief, plus punitive damages. In May 2010, the trial court rejected our subsidiary’s service objections. Our subsidiary is in the process of appealing that order.

In a series of proceedings in Spain, Junta de Andalucia, et al. v. Philip Morris Spain, et al., Court of First Instance, Madrid, Spain, the first of which was filed February 21, 2002, our subsidiary and other members of the industry were defendants. The plaintiffs sought reimbursement for the cost of treating certain of their citizens for various smoking-related illnesses. In May 2004, the first instance court dismissed the initial case, finding that the State was a necessary party to the claim, and thus, the claim must be filed in the Administrative Court. The plaintiffs appealed. In February 2006, the appellate court affirmed the lower court’s dismissal. The plaintiffs then filed notice that they intended to pursue their claim in the Administrative Court against the State. Because they were defendants in the original proceeding, our subsidiary and other members of the industry filed notices with the Administrative Court that they are interested parties in the case. In September 2007, the plaintiffs filed their complaint in the Administrative Court. In November 2007, the Administrative Court dismissed the claim based on a procedural issue. The plaintiffs asked the Administrative Court to reconsider its decision dismissing the case, and that request was rejected in a ruling rendered in February 2008. Plaintiffs appealed to the Supreme Court. The Supreme Court rejected plaintiffs’ appeal in November 2009, resulting in the final dismissal of the claim. However, plaintiffs have filed a second claim in the Administrative Court against the Ministry of Economy. This second claim seeks the same relief as the original claim, but relies on a different procedural posture. The Administrative Court has recognized our subsidiary as a party in this proceeding. Our subsidiary and other defendants filed preliminary objections that resulted in a stay of the term to file the answer. In May 2011, the court rejected the defendants’ preliminary objections, but it has not yet set a deadline for defendants to file their answers.

Lights Cases: These cases, brought by individual plaintiffs, or on behalf of a class of individual plaintiffs, allege that the use of the term “lights” constitutes fraudulent and misleading conduct. Plaintiffs’ allegations of liability in these cases are based on various theories of recovery including misrepresentation, deception, and breach of consumer protection laws. Plaintiffs seek various forms of relief including restitution, injunctive relief, and compensatory and other damages. Defenses raised include lack of causation, lack of reliance, assumption of the risk, and statute of limitations.

As of November 1, 2011, there were a number of lights cases pending against our subsidiaries or indemnitees, as follows:

 

   

2 cases brought on behalf of various classes of individual plaintiffs (some overlapping) in Israel, compared with 2 such cases on November 1, 2010 and 3 such cases on November 1, 2009; and

 

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Notes to Condensed Consolidated Financial Statements

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9 cases brought by individuals in the equivalent of small claims courts in Italy, where the maximum damages are approximately one thousand Euros per case, compared with 10 such cases on November 1, 2010, and 27 such cases on November 1, 2009.

In the first class action pending in Israel, El-Roy, et al. v. Philip Morris Incorporated, et al., District Court of Tel-Aviv/Jaffa, Israel, filed January 18, 2004, our subsidiary and our indemnitees (PM USA and our former importer) are defendants. The plaintiffs filed a purported class action claiming that the class members were misled by the descriptor “lights” into believing that lights cigarettes are safer than full flavor cigarettes. The claim seeks recovery of the purchase price of lights cigarettes and compensation for distress for each class member. Hearings took place in November and December 2008 regarding whether the case meets the legal requirements necessary to allow it to proceed as a class action. The parties’ briefing on class certification was completed in March 2011. A hearing for final oral argument on class certification is scheduled for November 2011.

The claims in a second class action pending in Israel, Navon, et al. v. Philip Morris Products USA, et al., District Court of Tel-Aviv/Jaffa, Israel, filed December 5, 2004, against our indemnitee (our distributor) and other members of the industry are similar to those in El-Roy, and the case is currently stayed pending a ruling on class certification in El-Roy.

Public Civil Actions: Claims have been filed either by an individual, or a public or private entity, seeking to protect collective or individual rights, such as the right to health, the right to information or the right to safety. Plaintiffs’ allegations of liability in these cases are based on various theories of recovery including product defect, concealment, and misrepresentation. Plaintiffs in these cases seek various forms of relief including injunctive relief such as banning cigarettes, descriptors, smoking in certain places and advertising, as well as implementing communication campaigns and reimbursement of medical expenses incurred by public or private institutions.

As of November 1, 2011, there were 3 public civil actions pending against our subsidiaries in Argentina (1), Brazil (1), and Venezuela (1), compared with 8 such cases on November 1, 2010, and 11 such cases on November 1, 2009.

In the public civil action in Argentina, Asociación Argentina de Derecho de Danos v. Massalin Particulares S.A., et al., Civil Court of Buenos Aires, Argentina, filed February 26, 2007, our subsidiary and another member of the industry are defendants. The plaintiff, a consumer association, seeks the establishment of a relief fund for reimbursement of medical costs associated with diseases allegedly caused by smoking. Our subsidiary filed its answer in September 2007. In March 2010, the case file was transferred to the Federal Court on Administrative Matters after the Civil Court granted the plaintiff’s request to add the national government as a co-plaintiff in the case.

In the public civil action in Brazil, The Brazilian Association for the Defense of Consumer Health (“SAUDECON”) v. Philip Morris Brasil Industria e Comercio Ltda. and Souza Cruz S.A., Civil Court of City of Porto Alegre, Brazil, filed November 3, 2008, our subsidiary is a defendant. The plaintiff, a consumer organization, is asking the court to establish a fund that will be used to provide treatment to smokers who claim to be addicted and who do not otherwise have access to smoking cessation treatment. Plaintiff requests that each defendant’s liability be determined according to its market share. In May 2009, the trial court dismissed the case on the merits. Plaintiff has appealed.

In a public civil action in Colombia, Ibagué Public Prosecutor v. Republic of Colombia (Ministry of Social Protection), et al., Administrative Court of Ibagué, Colombia, filed August 11, 2009, our subsidiary is a defendant. Plaintiff alleges that the public’s collective right to health, safety and enjoyment of a safe environment has been violated. Plaintiff seeks (i) a ban on the sale of cigarettes; (ii) a ban on all cigarette advertising and promotion; (iii) the development of strategies to rehabilitate smoking addicts; and (iv) the implementation of a program designed to eradicate smoking in Colombia within a “reasonable” period of time. In November 2010, the trial court dismissed the case and plaintiff appealed. Coltabaco was never served with the complaint. In August 2011, we were informed

 

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Notes to Condensed Consolidated Financial Statements

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that the case has been terminated by the court of appeals and therefore it is not included in the above statistics. We will no longer report this case.

In the public civil action in Venezuela, Federation of Consumers and Users Associations (“FEVACU”), et al. v. National Assembly of Venezuela and the Venezuelan Ministry of Health, Constitutional Chamber of the Venezuelan Supreme Court, filed April 29, 2008, we were not named as a defendant, but the plaintiffs published a notice pursuant to court order, notifying all interested parties to appear in the case. In January 2009, our subsidiary appeared in the case in response to this notice. The plaintiffs purport to represent the right to health of the citizens of Venezuela and claim that the government failed to protect adequately its citizens’ right to health. The claim asks the court to order the government to enact stricter regulations on the manufacture and sale of tobacco products. In addition, the plaintiffs ask the court to order companies involved in the tobacco industry to allocate a percentage of their “sales or benefits” to establish a fund to pay for the health care costs of treating smoking-related diseases. In October 2008, the court ruled that plaintiffs have standing to file the claim and that the claim meets the threshold admissibility requirements.

Other Litigation

Other litigation includes an antitrust suit, a breach of contract action, and various tax and individual employment cases.

Antitrust: In the antitrust class action in Kansas, Smith v. Philip Morris Companies Inc., et al., District Court of Seward County, Kansas, filed February 7, 2000, we and other members of the industry are defendants. The plaintiff asserts that the defendant cigarette companies engaged in an international conspiracy to fix wholesale prices of cigarettes and sought certification of a class comprised of all persons in Kansas who were indirect purchasers of cigarettes from the defendants. The plaintiff claims unspecified economic damages resulting from the alleged price-fixing, trebling of those damages under the Kansas price-fixing statute and counsel fees. The trial court granted plaintiff’s motion for class certification. A court-ordered mediation was held in October 2010, prior to which we filed a summary judgment motion. The court has not yet ruled on our summary judgment motion, but has set a trial date in July 2012.

Breach of Contract: In the breach of contract action in Ontario, Canada, The Ontario Flue-Cured Tobacco Growers’ Marketing Board, et al. v. Rothmans, Benson & Hedges Inc., Superior Court of Justice, London, Ontario, Canada, filed November 5, 2009, our subsidiary is a defendant. Plaintiffs in this putative class action allege that our subsidiary breached contracts with the proposed class members (Ontario tobacco growers and their related associations) concerning the sale and purchase of flue-cured tobacco from January 1, 1986 to December 31, 1996. Plaintiffs allege that our subsidiary was required by the contracts to disclose to plaintiffs the quantity of tobacco included in cigarettes to be sold for duty free and export purposes (which it purchased at a lower price per pound than tobacco that was included in cigarettes to be sold in Canada), but failed to disclose that some of the cigarettes it designated as being for export and duty free purposes were ultimately sold in Canada. Our subsidiary has been served, but there is currently no deadline to respond to the statement of claim. In September, plaintiffs served a notice of motion seeking class certification.

Tax: In Brazil, there are 109 tax cases involving Philip Morris Brasil S.A. and Philip Morris Brasil Ltda. relating to the payment of state tax on the sale and transfer of goods and services, federal social contributions, excise, social security and income tax, and other matters. Fifty-four of these cases are under administrative review by the relevant fiscal authorities and 55 are under judicial review by the courts.

Employment: Our subsidiaries, Philip Morris Brasil S.A. and Philip Morris Brasil Ltda., are defendants in various individual employment cases resulting, among other things, from the termination of employment in connection with the shut-down of one of our factories in Brazil.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Third-Party Guarantees

At September 30, 2011, PMI’s third-party guarantees were $7 million, all of which expire by 2015. PMI is required to perform under these guarantees in the event that a third party fails to make contractual payments. PMI does not have a liability on its condensed consolidated balance sheet at September 30, 2011, as the fair value of these guarantees is insignificant due to the fact that the probability of future payments under these guarantees is remote.

Note 11. Income Taxes:

Income tax provisions for jurisdictions outside the United States, as well as state and local income tax provisions, were determined on a separate company basis and the related assets and liabilities were recorded in PMI’s condensed consolidated balance sheets.

PMI’s effective tax rates for the nine months and three months ended September 30, 2011 were 29.1% and 29.4%, respectively. PMI’s effective tax rates for the nine months and three months ended September 30, 2010 were 27.0% and 27.8%, respectively. The effective tax rate for the nine months ended September 30, 2011 increased 2.1 percentage points compared to the prior period due primarily to higher special tax items in 2010 that benefited PMI’s 2010 effective tax rate. The effective tax rate for the nine months ended September 30, 2011 was favorably impacted by an enacted decrease in corporate income tax rates in Greece ($11 million), and the reversal of a valuation allowance in Brazil ($15 million). The effective tax rate for the nine months ended September 30, 2010 was favorably impacted by the reversal of tax reserves ($148 million) following the conclusion of the IRS examination of Altria Group, Inc.’s consolidated tax returns for the years 2000 through 2003, partially offset by the negative impact of an enacted increase in corporate income tax rates in Greece ($21 million) and the net result of an audit in Italy ($6 million). The effective tax rates are based on PMI’s full-year geographic earnings mix projections and cash repatriation plans. Changes in earnings mix or in cash repatriation plans could have an impact on the effective tax rates, which PMI monitors each quarter. Significant judgment is required in determining income tax provisions and in evaluating tax positions.

PMI is regularly examined by tax authorities around the world. It is reasonably possible that within the next twelve months certain tax examinations will close, which could result in a change in unrecognized tax benefits along with related interest and penalties. An estimate of any possible change cannot be made at this time.

Note 12. Indebtedness:

Short-term Borrowings:

At September 30, 2011 and December 31, 2010, PMI’s short-term borrowings, consisting of commercial paper and bank loans to certain PMI subsidiaries, had a carrying value of $2,563 million and $1,747 million, respectively. The fair value of PMI’s short-term borrowings, based on current market interest rates, approximates carrying value.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Long-term Debt:

At September 30, 2011 and December 31, 2010, PMI’s long-term debt consisted of the following:

 

(in millions)    September 30, 2011      December 31, 2010  

U.S. dollar notes, 2.500% to 6.875% (average interest rate 5.183%), due through 2038

     $    9,801               $    8,190         

Foreign currency obligations:

     

Euro notes payable (average interest rate 5.100%), due through 2016

     3,727               4,899         

Swiss franc notes payable (average interest rate 3.625%), due through 2013

     1,116               1,050         

Other (average interest rate 2.475%), due through 2024

     552               616         
       15,196               14,755         

Less current portion of long-term debt

     2,326               1,385         
       $  12,870               $  13,370         

Other foreign currency debt includes capital lease obligations and mortgage debt.

In May 2011, PMI issued $650 million of 2.500% U.S. dollar notes due May 2016 and $350 million of 4.125% U.S. dollar notes due May 2021. Interest on these notes is payable semiannually beginning in November 2011. In addition, in August 2011, PMI issued $600 million of 2.500% U.S. dollar notes due May 2016. The notes are a further issuance of the 2.500% notes issued by PMI in May 2011. The net proceeds from the sale of these securities ($1,605 million) were used to meet PMI’s working capital requirements, to repurchase PMI’s common stock, to refinance debt and for general corporate purposes.

Credit Facilities:

At September 30, 2011, PMI’s total committed credit facilities were $5.2 billion, and there were no borrowings outstanding under these committed credit facilities.

In May 2011, PMI entered into an agreement with certain financial institutions to extend the expiration date for its $2.5 billion revolving credit facility from September 30, 2013, to March 31, 2015.

On October 25, 2011, PMI entered into a new multi-year revolving credit facility in the amount of $3.5 billion, which expires on October 25, 2016. This new revolving credit facility replaces PMI’s $2.7 billion multi-year credit facility, which was to expire on December 4, 2012, and will bring PMI’s total committed credit facilities to $6.0 billion.

 

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Philip Morris International Inc. and Subsidiaries

Notes to Condensed Consolidated Financial Statements

(Unaudited)

 

Note 13. Fair Value Measurements:

The authoritative guidance defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. The guidance also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. The guidance describes three levels of input that may be used to measure fair value, which are as follows:

 

Level 1 -

  

Quoted prices in active markets for identical assets or liabilities.

Level 2 -

  

Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 -

  

Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.

Derivative Financial Instruments – Foreign Exchange Contracts

PMI assesses the fair value of its derivative financial instruments, which consist of foreign exchange forward contracts, foreign currency swaps and foreign currency options, using internally developed models that use, as their basis, readily observable market inputs. The fair value of PMI’s foreign exchange forward contracts is determined by using the prevailing foreign exchange spot rates and interest rate differentials, and the respective maturity dates of the instruments. The fair value of PMI’s currency options is determined by using a Black-Scholes methodology based on foreign exchange spot rates and interest rate differentials, currency volatilities and maturity dates. PMI’s derivative financial instruments have been classified within Level 2 in the table shown below. See Note 6. Financial Instruments for an additional discussion of derivative financial instruments.

Debt

The fair value of PMI’s outstanding debt, as utilized solely for disclosure purposes, is determined using quotes and market interest rates currently available to PMI for issuances of debt with similar terms and remaining maturities. The aggregate carrying value of PMI’s debt, excluding short-term borrowings and $97 million of capital lease obligations, was $15,099 million at September 30, 2011. The fair value of PMI’s outstanding debt, excluding the aforementioned short-term borrowings and capital lease obligations has been classified within Level 1 and Level 2 in the table shown below.

 

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The aggregate fair value of PMI’s derivative financial instruments and debt as of September 30, 2011, was as follows:

 

(in millions)   

Fair Value

at

September 30,

2011

  

Quoted Prices

in Active

Markets for

Identical

Assets/Liabilities

(Level 1)

  

Significant

Other

Observable

Inputs

(Level 2)

  

Significant

Unobservable

Inputs

(Level 3)

Assets:

           

Foreign exchange contracts

   $        228    $         -      $  228    $         -  

Total assets

   $        228    $         -      $  228    $         -  

Liabilities:

           

Debt

   $   17,176    $  16,708    $  468    $         -  

Foreign exchange contracts

             143             143     

Total liabilities

   $   17,319    $  16,708    $  611    $         -  

Note 14. Accumulated Other Comprehensive Earnings (Losses):

PMI’s accumulated other comprehensive earnings (losses), net of taxes, consisted of the following:

 

(in millions)   

At

September 30,

2011

   

At

December 31,

2010

   

At

September 30,

2010

 

Currency translation adjustments

         $      141                $      507                  $    824       

Pension and other benefits

         (1,576)            (1,650)            (1,350)   

Derivatives accounted for as hedges

     9              2              6         

Equity securities

     1              1                 

Total accumulated other comprehensive losses

     $(1,425)        $(1,140)              $     (520)       

 

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Table of Contents
Item 2.    MANAGEMENT’S DISCUSSION AND ANALYSIS OF   
   FINANCIAL CONDITION AND RESULTS OF OPERATIONS   

Description of Our Company

We are a holding company whose subsidiaries and affiliates, and their licensees, are engaged in the manufacture and sale of cigarettes and other tobacco products in markets outside the United States of America. We manage our business in four segments:

 

   

European Union;

   

Eastern Europe, Middle East & Africa (“EEMA”);

   

Asia; and

   

Latin America & Canada.

Our products are sold in approximately 180 countries and, in many of these countries, they hold the number one or number two market share position. We have a wide range of premium, mid-price and low-price brands. Our portfolio comprises both international and local brands.

We use the term net revenues to refer to our operating revenues from the sale of our products, net of sales and promotion incentives. Our net revenues and operating income are affected by various factors, including the volume of products we sell, the price of our products, changes in currency exchange rates and the mix of products we sell. Mix is a term used to refer to the proportionate value of premium-price brands to mid-price or low-price brands in any given market (product mix). Mix can also refer to the proportion of volume in more profitable markets versus volume in less profitable markets (geographic mix). We often collect excise taxes from our customers and then remit them to local governments, and, in those circumstances, we include the excise taxes in our net revenues and in excise taxes on products. Our cost of sales consists principally of tobacco leaf, non-tobacco raw materials, labor and manufacturing costs.

Our marketing, administration and research costs include the costs of marketing our products, other costs generally not related to the manufacture of our products (including general corporate expenses), and costs incurred to develop new products. The most significant components of our marketing, administration and research costs are selling and marketing expenses, which relate to the cost of our sales force as well as to the advertising and promotion of our products.

We are a legal entity separate and distinct from our direct and indirect subsidiaries. Accordingly, our right, and thus the right of our creditors and stockholders, to participate in any distribution of the assets or earnings of any subsidiary is subject to the prior claims of creditors of such subsidiary, except to the extent that claims of our company itself as a creditor may be recognized. As a holding company, our principal sources of funds, including funds to make payment on our debt securities, are from the receipt of dividends and repayment of debt from our subsidiaries. Our principal wholly owned and majority-owned subsidiaries currently are not limited by long-term debt or other agreements in their ability to pay cash dividends or to make other distributions with respect to their common stock.

We were a wholly owned subsidiary of Altria Group, Inc. (“Altria”) until the distribution of all of the PMI shares owned by Altria was made on March 28, 2008.

Executive Summary

The following executive summary is intended to provide you with the significant highlights from the Discussion and Analysis that follows.

 

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Consolidated Operating Results for the Nine Months Ended September 30, 2011 The changes in our reported diluted earnings per share (“diluted EPS”) for the nine months ended September 30, 2011, from the comparable 2010 amounts, were as follows:

 

      Diluted EPS   % Growth    

For the nine months ended September 30, 2010

   $2.96    

2011 Asset impairment and exit costs

   (0.03)  

2011 Tax items

   0.02    

Subtotal 2011 items

   (0.01)  

2010 Asset impairment and exit costs

   0.01  

2010 Tax items

   (0.07)    

Subtotal 2010 items

   (0.06)  

Currency

   0.19  

Interest

   0.02  

Change in tax rate

   (0.04)  

Impact of lower shares outstanding and share-based payments

   0.17  

Operations

   0.53    

For the nine months ended September 30, 2011

   $3.76     27.0%

Asset Impairment and Exit Costs During the nine months ended September 30, 2011, we recorded pre-tax asset impairment and exit costs of $60 million ($42 million after tax or $0.03 per share) primarily related to severance costs for factory and R&D restructurings, primarily in the European Union and Latin America & Canada, as well as a contract termination charge in EEMA. During the nine months ended September 30, 2010, we recorded pre-tax asset impairment and exit costs of $20 million ($13 million after tax or $0.01 per share) related to factory restructuring charges in Greece and Portugal.

Income Taxes – Our effective income tax rate for the nine months ended September 30, 2011 increased 2.1 percentage points to 29.1%, due primarily to higher special tax items in 2010 that benefited our 2010 effective tax rate. The effective tax rate for the nine months ended September 30, 2011 was favorably impacted by an enacted decrease in corporate income tax rates in Greece ($11 million), and the reversal of a valuation allowance in Brazil ($15 million). The effective tax rate for the nine months ended September 30, 2010 was favorably impacted by the reversal of tax reserves ($148 million) following the conclusion of the IRS examination of Altria Group, Inc.’s consolidated tax returns for the years 2000 through 2003, partially offset by the negative impact of an enacted increase in corporate income tax rates in Greece ($21 million) and the net result of an audit in Italy ($6 million). These special tax items discussed in this paragraph increased our diluted EPS by $0.02 per share in 2011, and by $0.07 per share in 2010.

Currency The favorable currency impact during the reporting period was due primarily to the Australian dollar, the Canadian dollar, the Euro, Indonesian rupiah, Japanese yen, Mexican peso and the Russian ruble, partially offset by the Swiss franc.

Interest – The favorable impact of interest was due primarily to lower average interest rates on debt and higher interest income, partially offset by higher average debt levels.

Lower Shares Outstanding and Share-Based Payments – The favorable EPS impact was due to the repurchase of our common stock pursuant to our share repurchase programs.

Operations – The increase in our operations reflected in the table above was due primarily to the following:

 

   

Asia: Higher pricing, and favorable volume/mix, partially offset by higher manufacturing costs (including higher air freight costs related to increased shipments for Japan) and higher marketing, administration and research costs; and

 

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Eastern Europe, Middle East & Africa: Higher pricing and favorable volume/mix, partially offset by higher manufacturing costs and higher marketing, administration and research costs.

We broadly estimate that our diluted EPS in the first nine months of the year increased by approximately $0.15 as a result of the shortages of competitors’ products in Japan following the March 11, 2011 earthquake and tsunami.

Consolidated Operating Results for the Three Months Ended September 30, 2011 – The changes in our reported diluted EPS for the three months ended September 30, 2011, from the comparable 2010 amounts, were as follows:

 

      Diluted EPS   % Growth    

For the three months ended September 30, 2010

   $0.99  

2011 Asset impairment and exit costs

   (0.02)  

2010 Asset impairment and exit costs

   0.01  

Currency

   0.04  

Interest

   0.01  

Change in tax rate

   (0.03)  

Impact of lower shares outstanding and share-based payments

   0.06  

Operations

   0.29    

For the three months ended September 30, 2011

   $1.35       36.4%

Asset Impairment and Exit Costs – During the three months ended September 30, 2011, we recorded pre-tax asset impairment and exit costs of $43 million ($31 million after tax or $0.02 per share) primarily related to severance costs for factory and R&D restructurings, primarily in the European Union and Latin America & Canada, as well as a contract termination charge in EEMA. During the three months ended September 30, 2010, we recorded pre-tax asset impairment and exit costs of $20 million ($13 million after tax or $0.01 per share) related to factory restructuring charges in Greece and Portugal.

Income Taxes – Our effective income tax rate for the three months ended September 30, 2011 increased 1.6 percentage points to 29.4%, primarily reflecting the mix of earnings.

Currency – The favorable currency impact during the reporting period was due primarily to the Australian dollar, Indonesian rupiah, Japanese yen and the Russian ruble, partially offset by the Swiss franc and Turkish lira.

Interest – The favorable impact of interest was due primarily to lower average interest rates on debt and higher interest income, partially offset by higher average debt levels.

Lower Shares Outstanding and Share-Based Payments – The favorable EPS impact was due to the repurchase of our common stock pursuant to our share repurchase program.

Operations – The increase in our operations reflected in the table above was due primarily to the following:

 

   

Asia: Higher pricing, and favorable volume/mix, partially offset by higher manufacturing costs (including higher air freight costs related to increased shipments for Japan) and higher marketing, administration and research costs; and

 

   

Eastern Europe, Middle East & Africa: Higher pricing and favorable volume/mix, partially offset by higher manufacturing costs.

 

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For further details, see the “Consolidated Operating Results” and “Operating Results by Business Segment” sections of the following “Discussion and Analysis.”

2011 Forecasted Results – On October 20, 2011, we narrowed our forecast for 2011 full-year reported diluted EPS from a previous guidance range of $4.70 to $4.80 to a range of $4.75 to $4.80, up by approximately 21% to 22.5% versus $3.92 in 2010. Excluding a forecast total favorable currency impact of approximately $0.20 for the full-year 2011, reported diluted earnings per share are projected to increase by approximately 16% to 17.5%, or by approximately 17.5% to 19% versus adjusted diluted earnings per share of $3.87 in 2010. We calculated 2010 adjusted diluted EPS as reported diluted EPS of $3.92, less the $0.07 per share benefit of discrete tax items, plus the $0.02 per share charge related to asset impairment and exit costs. The 2011 guidance excludes the impact of any potential future acquisitions, unanticipated asset impairment and exit cost charges, and any unusual events. The factors described in the Cautionary Factors That May Affect Future Results section of the following Discussion and Analysis represent continuing risks to this forecast.

Adjusted diluted EPS is not a U.S. GAAP measure. We define adjusted diluted EPS as reported diluted EPS adjusted for asset impairment and exit costs, discrete tax items and unusual items. We believe it is appropriate to disclose this measure as it represents core earnings, improves comparability and helps investors analyze business performance and trends. Adjusted diluted EPS should be considered neither in isolation nor as a substitute for reported diluted EPS prepared in accordance with U.S. GAAP.

 

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Discussion and Analysis

Consolidated Operating Results

See pages 70-74 for a discussion of our Cautionary Factors That May Affect Future Results. Our cigarette volume, net revenues, excise taxes on products and operating companies income by segment were as follows:

 

     For the Nine Months  Ended
September 30,
     For the Three Months  Ended
September 30,
 
(in millions)    2011      2010      2011      2010  

Cigarette volume:

           

European Union

     161,913               169,617               56,198               58,264         

Eastern Europe, Middle East & Africa

     218,032               217,265               79,053               75,228         

Asia

     235,187               211,588               79,053               70,188         

Latin America & Canada

     73,512               76,436               25,243               25,532         

Total cigarette volume

     688,644               674,906               239,547               229,212         

Net revenues:

           

European Union

     $  22,650               $  21,053               $    8,155               $    7,045         

Eastern Europe, Middle East & Africa

     13,195               11,665               4,921               4,184         

Asia

     14,577               11,094               5,143               3,629         

Latin America & Canada

     7,048               6,094               2,487               2,078         

Net revenues

     $  57,470               $  49,906               $  20,706               $  16,936         

Excise taxes on products:

           

European Union

     $  15,646               $  14,435               $    5,649               $    4,906         

Eastern Europe, Middle East & Africa

     7,286               6,134               2,711               2,288         

Asia

     6,519               5,265               2,344               1,796         

Latin America & Canada

     4,593               3,901               1,640               1,332         

Excise taxes on products

     $  34,044               $  29,735               $12,344               $  10,322         

Operating income:

           

Operating companies income:

           

European Union

     $    3,548               $    3,280               $    1,262               $    1,113         

Eastern Europe, Middle East & Africa

     2,482               2,412               925               856         

Asia

     3,800               2,259               1,309               690         

Latin America & Canada

     774               699               255               244         

Amortization of intangibles

     (73)              (65)              (25)              (22)        

General corporate expenses

     (135)              (128)              (49)              (45)        

Operating income

     $    10,396               $    8,457               $    3,677               $    2,836         

As discussed in Note 9. Segment Reporting to our condensed consolidated financial statements, we evaluate segment performance and allocate resources based on operating companies income, which we define as operating income before general corporate expenses and amortization of intangibles. We believe it is appropriate to disclose this measure to help investors analyze the business performance and trends of our various business segments.

References to total international cigarette market, total cigarette market, total market and market shares throughout this Discussion and Analysis are our estimates based on a number of internal and external sources.

 

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Consolidated Operating Results for the Nine Months Ended September 30, 2011

The following discussion compares our consolidated operating results for the nine months ended September 30, 2011, with the nine months ended September 30, 2010.

Our cigarette shipment volume of 688.6 billion units increased 13.7 billion (2.0%), due primarily to gains in:

 

   

Asia, primarily driven by growth in Indonesia, the favorable impact of the business combination in the Philippines, market share gains in Korea and increased volume in Japan as a result of in-market shortages of competitors’ products; partly offset by a lower market and market share in Pakistan; and

 

   

EEMA, primarily due to Algeria, reflecting a higher market share and higher total market, the Middle East due to a higher total market, and Turkey, reflecting a higher market share; partially offset by Russia, due to a lower market share, a lower market and unfavorable distributor inventory movements, and Ukraine, due to the unfavorable impact of steep tax-driven price increases in 2010 on the total market, and a lower market share.

These gains were partially offset by declines in:

 

   

the European Union, primarily reflecting lower total markets, notably in Greece, Portugal and Spain; and lower market share, mainly in the Czech Republic, Italy and Poland; partly offset by total market growth and share growth in Germany; and

 

   

Latin America & Canada, due mainly to Mexico, reflecting a lower total market and the depletion of trade inventories established ahead of the January 1, 2011 excise tax increase, partly offset by growth in Argentina.

Excluding acquisitions (primarily the business combination with Fortune Tobacco Corporation in the Philippines), our cigarette shipment volume was up 0.5%, driven by growth from each of our top ten brands.

Our market share performance was stable or registered growth in a number of markets, including Algeria, Argentina, Belgium, Canada, France, Germany, Hong Kong, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Russia, Singapore, Thailand and Turkey.

Total cigarette shipments of Marlboro of 225.6 billion units were up by 0.5%, due primarily to increases in Asia of 6.1%, primarily reflecting growth in Indonesia, Japan and Korea; and EEMA of 4.2% primarily due to Algeria, reflecting higher market share, and growing markets in the Middle East. The increase was partially offset by declines in the European Union of 4.3%, mainly reflecting a lower total market in Greece, Portugal and Spain, and in Latin America & Canada of 4.7% due to the unfavorable impact of the excise tax increase in Mexico.

Total cigarette shipments of L&M of 68.1 billion units were up by 2.9%, due to growth in all four regions.

Total Chesterfield cigarette shipments of 27.8 billion units were up by 0.4%, driven by growth in the European Union, primarily Germany, Poland and Portugal, partly offset by declines in Spain. The growth in the European Union was partially offset by a decline in EEMA, mainly in Russia and Ukraine.

Total cigarette shipments of Parliament of 29.3 billion units were up by 9.9%, due to growth in all four regions. Total cigarette shipments of Lark of 26.3 billion units increased by 15.3%, due primarily to gains in Asia, mainly Japan, partly offset by declines in EEMA, mainly in Turkey. Total cigarette shipments of Bond Street of 33.9 billion units increased by 2.2%, driven primarily by growth in EEMA, mainly Kazakhstan and Russia, partially offset by declines in the European Union, mainly Hungary.

Total shipment volume of other tobacco products (“OTP”), in cigarette equivalent units, grew by 6.3%, and 6.2% excluding acquisitions.

 

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Total shipment volume for cigarettes and OTP was up by 2.1%, and 0.7% excluding acquisitions.

Our net revenues and excise taxes on products were as follows:

 

     For the Nine Months Ended
September 30,
        
(in millions)    2011      2010      Variance      %  

Net revenues

     $57,470               $49,906               $7,564               15.2%     

Excise taxes on products

     34,044               29,735               4,309               14.5%     

Net revenues, excluding excise taxes on products

     $23,426               $20,171               $3,255               16.1%     

Currency movements increased net revenues by $2.8 billion and net revenues excluding excise taxes on products by $1.2 billion. The $1.2 billion increase was due primarily to the Australian dollar, the Euro, Indonesian rupiah, Japanese yen, Russian ruble and the Swiss franc, partially offset by the Turkish lira.

Net revenues, which include excise taxes billed to customers, increased $7.6 billion (15.2%). Excluding excise taxes, net revenues increased $3.3 billion (16.1%) to $23.4 billion. This increase was due to:

 

   

price increases ($1.6 billion),

   

favorable currency ($1.2 billion),

   

favorable volume/mix ($290 million) and

   

the impact of acquisitions ($123 million).

Excise taxes on products increased $4.3 billion (14.5%), due to:

 

   

higher excise taxes resulting from changes in retail prices and tax rates ($2.3 billion),

   

currency movements ($1.6 billion),

   

volume/mix ($430 million) and

   

the impact of acquisitions ($46 million).

Governments have consistently increased excise taxes in most of the markets in which we operate. As discussed under the caption “Business Environment,” we expect excise taxes to continue to increase.

Our cost of sales; marketing, administration and research costs; and operating income were as follows:

 

     For the Nine Months Ended
September 30,
        
(in millions)    2011      2010      Variance      %  

Cost of sales

     $7,986               $7,212               $774             10.7%       

Marketing, administration and research costs

     4,911               4,417               494             11.2%       

Operating income

     10,396               8,457               1,939             22.9%       

Cost of sales increased $774 million (10.7%), due to:

 

   

higher manufacturing costs ($286 million, including incremental air freight costs related to additional shipments to Japan),

   

currency movements ($271 million),

   

volume/mix ($129 million) and

   

the impact of acquisitions ($88 million).

 

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Marketing, administration and research costs increased $494 million (11.2%), due primarily to:

 

   

currency ($381 million),

   

higher expenses ($102 million) and

   

the impact of acquisitions ($11 million).

Operating income increased $1.9 billion (22.9%). This increase was due primarily to:

 

   

price increases ($1.6 billion),

   

favorable currency ($553 million) and

   

favorable volume/mix ($161 million), partially offset by

   

higher manufacturing expenses ($286 million),

   

higher marketing, administration and research costs ($102 million) and

   

higher asset impairment and exit costs ($40 million).

Interest expense, net, of $613 million decreased $47 million, due primarily to lower average interest rates on debt and higher interest income, partially offset by higher average debt levels.

Our effective tax rate increased 2.1 percentage points to 29.1%. The effective tax rate for the nine months ended September 30, 2011 was favorably impacted by an enacted decrease in corporate income tax rates in Greece ($11 million), and the reversal of a valuation allowance in Brazil ($15 million). The effective tax rate for the nine months ended September 30, 2010 was favorably impacted by the reversal of tax reserves ($148 million) following the conclusion of the IRS examination of Altria Group, Inc.’s consolidated tax returns for the years 2000 through 2003, partially offset by the negative impact of an enacted increase in corporate income tax rates in Greece ($21 million) and the net result of an audit in Italy ($6 million). The effective tax rate is based on our full-year geographic earnings mix and cash repatriation plans. Changes in our cash repatriation plans could have an impact on the effective tax rate, which we monitor each quarter. Significant judgment is required in determining income tax provisions and in evaluating tax positions.

We are regularly examined by tax authorities around the world. It is reasonably possible that within the next twelve months certain tax examinations will close, which could result in a change in unrecognized tax benefits along with related interest and penalties. An estimate of any possible change cannot be made at this time.

Net earnings attributable to PMI of $6.7 billion increased $1.2 billion (21.8%). This increase was due primarily to higher operating income, partially offset by a higher effective tax rate. Diluted and basic EPS of $3.76 increased by 27.0%. Excluding a favorable currency impact of $0.19, diluted EPS increased 20.6%.

We broadly estimate that our diluted EPS in the first nine months of the year increased by approximately $0.15 as a result of the shortages of competitors’ products in Japan following the March 11, 2011 earthquake and tsunami.

Consolidated Operating Results for the Three Months Ended September 30, 2011

The following discussion compares our consolidated operating results for the three months ended September 30, 2011, with the three months ended September 30, 2010.

Our cigarette shipment volume of 239.5 billion units increased by 10.3 billion units (4.5%), due primarily to gains in:

 

   

Asia, primarily driven by double-digit growth in Indonesia and Korea, as well as increased volume in Japan due to in-market shortages of competitors’ products and the timing of shipments in 2010; and

 

   

EEMA, primarily due to: growing total markets in the Middle East, market share gains in North Africa and Turkey, and a favorable comparison in Ukraine due to trade inventory movements in 2010.

 

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These gains were partially offset by declines in:

 

   

the European Union, primarily due to lower total markets, mainly in Spain, and lower market share, mostly in Poland; and

 

   

Latin America & Canada, due mainly to Mexico, reflecting a lower total market, partly offset by growth in Argentina, Brazil, Canada and Colombia.

Excluding acquisitions, our cigarette shipment volume increased 4.4%.

Our market share performance was stable, or registered growth, in a number of key markets, including Algeria, Argentina, Australia, Austria, Belgium, Canada, France, Germany, Hong Kong, Indonesia, Japan, Korea, Mexico, the Netherlands, Russia, Singapore, Turkey and the United Kingdom.

Total cigarette shipments of Marlboro of 78.9 billion units were up by 3.9%, driven primarily by growth in EEMA of 10.2%, in particular in the Middle East and North Africa, and in Asia of 11.8%, notably in Indonesia, Japan and Korea. The growth was partly offset by a decline: in the European Union of 3.4%, mainly reflecting lower total markets and share, primarily in Poland and Spain, partly offset by growth in France; and in Latin America & Canada of 3.0%, mainly due to a lower total market in Mexico, partly offset by growth in Argentina and Brazil.

Total cigarette shipments of L&M of 23.8 billion units were up by 3.9%, driven by growth in all four regions. Total cigarette shipments of Bond Street of 12.4 billion units increased by 6.8%, led mainly by growth in Russia and Ukraine.

Total cigarette shipments of Philip Morris of 9.8 billion units increased by 1.8%, mainly reflecting growth in Argentina, France and Japan. Total cigarette shipments of Chesterfield of 10.0 billion units were up by 7.0%, driven by growth in the European Union, mainly in Portugal. Total cigarette shipments of Parliament of 10.6 billion units were up by 16.2%, driven by growth in all four regions. Total cigarette shipments of Lark of 9.7 billion units increased by 44.1%, driven primarily by growth in Japan.

Total shipment volume of other tobacco products (OTP), in cigarette equivalent units, excluding acquisitions, grew by 10.0%, notably in Belgium, France and Germany.

Total shipment volume for cigarettes and OTP combined was up by 4.6%, excluding acquisitions.

Our net revenues and excise taxes on products were as follows:

 

     For the Three Months  Ended
September 30,
        
(in millions)    2011      2010      Variance      %  

Net revenues

     $20,706               $16,936               $3,770             22.3%     

Excise taxes on products

     12,344               10,322               2,022             19.6%     

Net revenues, excluding excise taxes on products

     $  8,362               $  6,614               $1,748             26.4%     

Currency movements increased net revenues by $1.7 billion and net revenues, excluding excise taxes on products by $697 million. The $697 million increase was due primarily to the Australian dollar, the Euro, Indonesian rupiah, Japanese yen, Russian ruble and the Swiss franc, partially offset by the Turkish lira.

 

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Net revenues, which include excise taxes billed to customers, increased $3.8 billion (22.3%). Excluding excise taxes, net revenues increased $1.7 billion (26.4%) to $8.4 billion. This increase was due to:

 

   

favorable currency ($697 million),

   

price increases ($564 million),

   

favorable volume/mix ($472 million, benefiting from a favorable comparison with 2010, particularly in Japan and Ukraine) and

   

the impact of acquisitions ($15 million).

Excise taxes on products increased $2.0 billion (19.6%), due primarily to:

 

   

currency movements ($1.0 billion),

   

higher excise taxes resulting from changes in retail prices and tax rates ($706 million) and

   

volume/mix ($267 million).

Our cost of sales; marketing, administration and research costs; and operating income were as follows:

 

     For the Three Months Ended
September 30,
    
(in millions)    2011    2010    Variance    %

Cost of sales

   $2,847    $2,290    $557    24.3%

Marketing, administration and research costs

   1,770    1,446    324    22.4%

Operating income

   3,677    2,836    841    29.7%

Cost of sales increased $557 million (24.3%), due primarily to:

 

   

currency movements ($244 million),

   

volume/mix ($155 million) and

   

higher manufacturing costs ($146 million, including incremental air freight costs).

Marketing, administration and research costs increased $324 million (22.4%), due primarily to:

 

   

currency ($280 million) and

   

higher expenses ($42 million).

Operating income increased $841 million (29.7%). This increase was due to:

 

   

price increases ($564 million),

   

favorable volume/mix ($317 million) and

   

favorable currency ($171 million), partially offset by

   

higher manufacturing costs ($146 million),

   

higher marketing, administrative and research costs ($42 million) and

   

higher asset impairment and exit costs ($23 million).

Interest expense, net, of $192 million decreased $22 million, due primarily to lower average interest rates on debt and higher interest income, partially offset by higher average debt levels.

Our effective tax rate increased 1.6 percentage points to 29.4%. The effective tax rate is based on our full-year geographic earnings mix and cash repatriation plans. Changes in our cash repatriation plans could have an impact on the effective tax rate, which we monitor each quarter. Significant judgment is required in determining income tax provisions and in evaluating tax positions.

 

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Net earnings attributable to PMI of $2.4 billion increased $555 million (30.5%). This increase was due primarily to higher operating income, partially offset by a higher effective tax rate. Diluted and basic EPS of $1.35 increased by 36.4%. Excluding a favorable currency impact of $0.04, diluted EPS increased 32.3%.

Operating Results by Business Segment

Business Environment

Taxes, Legislation, Regulation and Other Matters Regarding the Manufacture, Marketing, Sale and Use of Tobacco Products

The tobacco industry faces a number of challenges that may adversely affect our business, volume, results of operations, cash flows and financial position. These challenges, which are discussed below and in “Cautionary Factors That May Affect Future Results,” include:

 

 

actual and proposed tobacco legislation and regulation;

 

 

actual and proposed excise tax increases, as well as changes in excise tax structures and retail selling price regulations;

 

 

price gaps and changes in price gaps between premium and mid-price and low-price brands;

 

 

significant governmental actions aimed at imposing regulatory requirements impacting our ability to communicate with adult consumers and differentiate our products from competitors’ products;

 

 

increased efforts by tobacco control advocates to “denormalize” smoking and seek the implementation of extreme regulatory measures;

 

 

proposed legislation to mandate plain (generic) packaging resulting in the expropriation of our trademarks;

 

 

pending and threatened litigation as discussed in Note 10. Contingencies;

 

 

actual and proposed requirements for the disclosure of cigarette ingredients and other proprietary information without adequate trade secret protection;

 

 

disproportionate testing requirements and performance standards;

 

 

actual and proposed restrictions on the use of tobacco product ingredients, including a complete ban of tobacco product ingredients;

 

 

actual and proposed restrictions on imports in certain jurisdictions;

 

 

actual and proposed restrictions affecting tobacco manufacturing, packaging, marketing, advertising, product display and sales;

 

 

governmental and private bans and restrictions on smoking;

 

 

illicit trade in cigarettes and other tobacco products, including counterfeit and contraband;

 

 

the outcome of proceedings and investigations, and the potential assertion of claims, and proposed regulation relating to contraband shipments of cigarettes; and

 

 

governmental investigations.

In the ordinary course of business, many factors can affect the timing of sales to customers, including the timing of holidays and other annual or special events, the timing of promotions, customer incentive programs and customer inventory programs, as well as the actual or speculated timing of pricing actions and tax-driven price increases.

 

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Framework Convention on Tobacco Control: The World Health Organization’s (“WHO”) Framework Convention on Tobacco Control (“FCTC”) entered into force in February 2005. As of November 2011, 173 countries, as well as the European Community, have become Parties to the FCTC. The FCTC is the first international public health treaty, and its objective is to establish a global agenda for tobacco regulation with the purpose of reducing initiation of tobacco use and encouraging cessation. The treaty recommends (and, in certain instances, requires) Parties to have in place or enact legislation that would:

 

 

establish specific actions to prevent youth smoking;

 

 

restrict and/or eliminate all tobacco product advertising, marketing, promotions and sponsorships;

 

 

initiate public education campaigns to inform the public about the health consequences of smoking and the benefits of quitting;

 

 

implement regulations imposing product testing, disclosure and performance standards;

 

 

impose health warning requirements on packaging;

 

 

adopt measures aimed at eliminating cigarette smuggling and counterfeit cigarettes;

 

 

restrict smoking in public places;

 

 

implement public health-based fiscal policies (tax and price measures);

 

 

adopt and implement measures that ensure that packaging and labeling, including descriptive terms, do not create the false impression that one brand of cigarettes is safer than another;

 

 

phase out or restrict duty free tobacco sales; and

 

 

encourage litigation against tobacco product manufacturers.

In many respects, the areas of regulation we support mirror provisions of the FCTC, such as regulation of advertising and marketing, product content and emissions, sales to minors, public smoking and the use of tax and price policy to achieve public health objectives. However, we disagree with the provisions of the FCTC that call for a total ban on marketing, a total ban on public smoking, a ban on the sale of duty free cigarettes, and the use of litigation against the tobacco industry. We also believe that excessive taxation can have significant adverse consequences. The speed at which tobacco regulation has been adopted in our markets has increased as a result of the treaty.

Following the entry into force of the FCTC, the Conference of the Parties (“CoP”), the governing body of the FCTC, has adopted several guidelines that provide non-binding recommendations to the Parties supplementing specific Articles of the Treaty. The recommendations include measures that we strongly oppose such as point of sale display bans, plain (generic) packaging, a ban on all forms of communications to adult smokers, measures to prohibit or restrict ingredients that may increase the palatability or attractiveness of tobacco products, and limits on tobacco industry involvement in the development of tobacco policy and regulations. These recommendations reflect an extreme application of the Treaty, are not based on sound evidence of a public health benefit and are likely to lead to adverse consequences. In fact, as we discuss below, they are likely to undermine public health by leading to an increase in illicit trade and low-price cigarettes and, in the case of measures such as plain packaging, will result in the expropriation of our trademarks, harm competition and violate international treaties.

It is not possible to predict whether or to what extent the various guidelines will be adopted by governments. If governments choose to implement regulation based on these extreme recommendations, such regulation may adversely affect our business, volume, results of operations, cash flows and financial position. In some instances, including those described below, where such regulation has been adopted, we have commenced legal proceedings challenging the regulation. It is not possible to predict the outcome of these legal proceedings.

Excise Taxes: Cigarettes are subject to substantial excise taxes and to other product taxation worldwide. Significant increases in cigarette-related taxes or fees have been proposed or enacted and are likely to continue to be proposed or enacted. In addition, in certain jurisdictions, our products are subject to tax structures that discriminate against premium price products and manufactured cigarettes.

 

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At the fourth session of the CoP, it was decided to establish a working group to develop guidelines on price and tax measures to reduce the demand for tobacco (Article 6 of the FCTC). Draft guidelines will be presented to the fifth CoP scheduled for 2012. We strongly oppose excessive and disruptive excise tax increases, which encourage illicit trade and drive consumers to low-price and alternative tobacco products. Such tax increases undermine public health and ultimately undercut government revenue objectives.

Tax increases and discriminatory tax structures are expected to continue to have an adverse impact on our sales of cigarettes, due to lower consumption levels and to a shift in consumer purchases from the premium to non-premium or discount segments or other low-price or low-taxed tobacco products such as fine-cut tobacco products and/or counterfeit and contraband products.

EU Tobacco Products Directive: In 2010, the European Commission conducted a public consultation on the revision of the EU Tobacco Products Directive (2001/37/EC), seeking a “wide range of views … on factors such as labeling and health warnings on tobacco packets and additives used as tobacco ingredients.” Policy options submitted for comment included measures we oppose, such as plain packaging, point of sale display ban, an ingredients ban, and oversized health warnings, covering 75% of the front and 100% of the back of cigarette packs. Over 85,000 submissions have been made in response to the public consultation.

The Commission has stated that it hopes to make a proposal for amending the EU Tobacco Products Directive in 2012. Thereafter, the proposal requires approval by the European Parliament and the Council of Ministers, a process which is expected to take several years. It is not possible to predict what amendments, if any, will be proposed and ultimately adopted.

Plain Packaging: As noted above, the FCTC’s CoP adopted guidelines recommending plain packaging. While to date no country has implemented this measure, plain packaging proposals have received support by tobacco control advocates as well as some individual legislators and public health officials in various countries, and, in Australia, they have led to specific legislative initiatives. We strongly oppose plain packaging, which would not only constitute an expropriation of our valuable trademarks, but would be a pure and simple confiscation of the core of our business. Transforming the industry into a low price commodity business will not reduce consumption, smoking incidence or initiation. Indeed, plain packaging is a misguided measure that will undermine the public health objectives of its proponents. Furthermore, it will impair free competition, jeopardize freedom of trade, stifle product innovation and spur illicit trade and counterfeit activity to the detriment of the legitimate industry, its entire supply chain and government revenues. Moreover, the imposition of plain packaging would violate the terms of international treaties governing the protection of industrial property and the trade-related aspects of intellectual property rights. We will take all steps necessary to ensure that all constituencies understand the adverse consequences of plain packaging, and to obtain all protection and relief to which we are entitled under the law.

In March 2011, the UK government announced, in its Tobacco Control Plan, that it plans to “consult on options to reduce the promotional impact of tobacco product packaging before the end of 2011.” The UK government stated that it “wants to understand whether there is evidence to demonstrate that [plain packaging] would have an additional public health benefit” and it will also “explore the competition, trade and legal implications, and the likely impact on the illicit tobacco market.”

In Australia, the House of Representatives passed the Tobacco Plain Packaging Bill 2011 and the Trade Marks Amendment (Tobacco Plain Packaging) Bill 2011 on August 24, 2011. The two bills are now pending consideration in the Australian Senate. The proposed legislation authorizes the Department of Health to ban the use of company branding, logos and colors on packaging other than the brand name and variant which may be printed only in specified locations and in uniform font. It also includes a provision that renders the plain packaging requirements inapplicable to any property (e.g. trademarks, logos, etc.) that a court determines has been expropriated by the legislation. The government announced that, concurrently with the implementation of plain packaging, it intends to amend the health warning regulations to mandate, among other things, increased warning labels on the front of the pack from 30% to 75%. A public consultation in relation to the health warning regulations closed on October 17, 2011. The government intends to have the proposed revisions in place by January 1, 2012, with full compliance required by July 1, 2012, concurrent with the full compliance deadline for plain packaging. However, the government has stated that the implementation and compliance deadlines may be delayed.

 

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In June 2011, our subsidiary, Philip Morris Asia Limited, served a notice of claim on the government stating its intention to take Australia to international arbitration pursuant to the Hong Kong-Australia Bilateral Investment Treaty over plans to introduce plain packaging for tobacco products. Unless the parties are able to reach an amicable settlement, we will initiate formal arbitration proceedings under the Investment Treaty.

Brand Descriptors: Many countries, and the EU, prohibit or are in the process of prohibiting descriptors such as “lights,” “mild” and “low tar.” The FCTC requires the Parties to adopt and implement measures to ensure that tobacco product packaging and labeling, including descriptive terms, do not create “the false impression that a particular tobacco product is less harmful than other tobacco products.”

Some public health advocates, governments, and the guidelines issued by the FCTC’s CoP have called for a ban or restriction on the use of colors, which they claim are also used to signify that some brands provide lower yields of tar, nicotine and other smoke constituents. Other governments have banned, sought to ban or restricted the use of descriptive terms they regard as misleading, including, in at least one country, the use of colors, and terms such as “premium,” “full flavor,” “international,” “gold,” and “silver,” and one permits only one pack variation per brand, arguing that such terms or pack variations are inherently misleading. We believe such regulations are unreasonably broad, go beyond the scope and intent of legislation designed to prevent consumers from believing that one brand is less harmful than another, unduly restrict our intellectual property and other rights, and violate international trade commitments. As such, we oppose these types of regulations and in some instances we have commenced litigation to challenge them.

Testing and Reporting of Other Smoke Constituents: Several countries, including Brazil, Canada, and Taiwan, require manufacturers to test and report to regulators certain by-brand yields of other smoke constituents from the 45 to 80 that have been identified as potential causes of tobacco-related diseases. We measure many of these constituents for our product research and development purposes and support efforts to develop reasonable regulation in this area. However, there is no international consensus on which smoke constituents cause the full range of diseases associated with tobacco use, and there are very limited internationally validated analytical methods to measure the constituents’ yields in the smoke. Moreover, there is extremely limited capacity to conduct by-brand testing on a global basis. It is not certain when actual testing requirements will be recommended by the FCTC’s CoP and whether individual countries will adopt them, although bills to require testing of a wide range of smoke constituent yields are pending in some countries. The cost of by-brand testing could be significant, and public health groups, including the relevant CoP Working Group, have recommended that tobacco companies should be required to bear that cost.

Ceilings on Tar, Nicotine, Carbon Monoxide and Other Smoke Constituents: Despite the fact that public health authorities have questioned the significance of ISO-measured tar, nicotine and carbon monoxide yields, a number of countries, including all EU Member States, have established maximum yields of tar, nicotine and/or carbon monoxide, as measured by the ISO standard test method. None of them has suggested that ISO-based ceilings be eliminated, nor has any country to date proposed ceilings based on an alternative test method or for other smoke constituents. In 2009, the WHO’s Study Group on Tobacco Regulation (“TobReg”) recommended that governments establish ceilings for nine specific smoke constituents, including tobacco-specific nitrosamines. The TobReg proposal would set ceilings based on the median yield for each constituent in the market determined by testing all brands sold in the market. Although this concept of “selective constituent reduction” is supported by some public health officials, several public health advocates and scientists have criticized the proposal on the grounds that selectively reducing some constituents in conventional cigarettes will not lead to a meaningful reduction in disease and thus will not benefit public health and/or will mislead consumers into believing that conventional cigarettes with regulated (i.e., reduced) levels of these constituents are safer.

Ingredient Disclosure Laws: Many countries have enacted or proposed legislation or regulations that require cigarette manufacturers to disclose to governments and to the public the ingredients used in the manufacture of cigarettes and, in certain cases, to provide toxicological information about those ingredients. While we believe the public health objectives of these requests can be met without providing exact by-brand formulae, we have made and will continue to make full disclosures to governments where adequate assurances of trade secret protection are provided. For example, under the EU Tobacco Products Directive, tobacco companies are required to disclose ingredients and toxicological information to each Member State. We have made ingredient disclosures in compliance with the laws of EU Member States, making full by-brand disclosures in a manner that protects trade secrets. In jurisdictions where appropriate

 

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assurances of trade secret protection are not possible to obtain, we will seek to resolve the matter with governments through alternative options.

Restrictions and Bans on the Use of Ingredients: Several countries have laws and/or regulations governing the use of ingredients in tobacco products that have been in place for many years. Our products comply with those laws. Until recently, efforts to regulate ingredients have focused on whether ingredients added to cigarettes increase the toxicity and/or addictiveness of cigarette smoke. Increasingly, however, tobacco control advocates and some regulators, including the WHO, the European Commission, and individual governments, are considering regulating or have regulated cigarette ingredients with the stated objective of reducing the “palatability” and “attractiveness” of cigarette smoke, smoking and tobacco products. The Canadian federal government adopted a bill, which became effective in July 2010 that banned virtually all flavor ingredients in cigarettes and little cigars. The bill has had the effect of banning traditional American blend cigarettes in Canada, which represent a share of below 1% of the Canadian market.

In November 2010, the fourth session of the CoP adopted “partial” and “provisional” guidelines on Articles 9 and 10 of the FCTC (regulation of contents and disclosure of tobacco products). Among other things, these guidelines recommend that Parties implement measures to prohibit or restrict ingredients and colorings that may increase the palatability or attractiveness of tobacco products. The CoP determined that these guidelines will have to be periodically re-assessed “in light of the scientific evidence and country experience” and mandated that the Working Group on Articles 9 and 10 present a set of recommendations focused on toxicity and addictiveness to the fifth session of the CoP in 2012.

We support regulations that would prohibit the use of ingredients that are determined, based on sound scientific test methods and data, to significantly increase the inherent toxicity and/or addictiveness of smoke. The outcome of the fourth session of the CoP makes clear that there is a need for further work to develop a science-based framework for ingredients regulation. We oppose regulations that would ban ingredients to reduce the palatability or attractiveness of tobacco products because, in light of the millions of smokers in countries like Canada, the UK and China who prefer cigarettes without ingredients, there is no reasonable basis to conclude that an ingredient ban would reduce smoking prevalence.

Bans and Restrictions on Advertising, Marketing, Promotions and Sponsorships: For many years, countries have imposed partial or total bans on tobacco advertising, marketing and promotion. The FCTC calls for a “comprehensive ban on advertising, promotion and sponsorship” and requires governments that have no constitutional constraints to ban all forms of advertising. Where constitutional constraints exist, the FCTC requires governments to restrict or ban radio, television, print media, other media, including the Internet, and sponsorships of international events within five years of the effective date of a country’s ratification of the FCTC. The FCTC also requires disclosure of expenditures on advertising, promotion and sponsorship where such activities are not prohibited. The CoP adopted guidelines which recommend that governments adopt extreme and sweeping prohibitions, including all forms of communications to adult smokers. We oppose complete bans on advertising and communications. We also believe that the available evidence does not support the contention that limitations on marketing are effective in reducing smoking prevalence, but we would generally not oppose such limitations as long as manufacturers retain the ability to communicate directly and effectively to adult smokers.

Bans on Display of Tobacco Products at Retail: Some countries have adopted, or are considering adopting, bans of product displays at point of sale. We oppose product display bans on the grounds that the data show that where display bans have been implemented they have not reduced smoking prevalence or had any material beneficial impact on public health, and that display bans unnecessarily restrict competition and encourage illicit trade - all of which undermine public health objectives. In some markets, for example in Ireland, Norway, Panama and the UK, our subsidiaries and, in some cases, individual retailers, have commenced legal proceedings to overturn display bans.

Health Warning Requirements: Many countries require substantial health warnings on cigarette packs. In the EU, for example, health warnings currently must cover between 30% and 35% of the front and between 40% and 50% of the back of cigarette packs. The FCTC requires health warnings that cover, at a minimum, 30% of the front and back of the pack, and recommends warnings covering 50% or more of the front and back of the pack. Following the FCTC, many countries have increased the size of their health warnings. To date, however, only a few countries have

 

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implemented warnings that are more than 50% of the front and/or back of the pack. They include, for instance, Australia (30% front and 90% back), Mexico (30% front and 100% back) and Uruguay (80% front and back), and Canada recently passed legislation mandating health warnings on 75% of the front and back of the packs. We support health warning requirements and, with certain exceptions, defer to the governments on the content of the warnings. In countries where health warnings are not required, we place them on packaging voluntarily in the official language or languages of the country. For example, we are voluntarily placing health warnings on packaging in many African countries in official local languages occupying 30% of the front and back of the pack. We oppose warning size requirements that infringe on our intellectual property rights, leaving insufficient space for our distinctive trademarks and pack designs. In some markets, for example in Uruguay, we have commenced legal proceedings challenging the disproportionate warning size requirements. We also oppose regulations that would require the placement of health warnings in the middle of the front and back of the pack, as such placement serves no purpose other than to disrupt our trademarks and pack design. While we believe that textual warnings are sufficient, we do not oppose graphic warnings except for images that vilify tobacco companies and their employees or do not accurately represent the health effects of tobacco use.

We believe governments should continue to educate the public on the serious health effects of smoking. We have established a Web site that includes, among other things, the views of public health authorities on smoking, disease causation in smokers, addiction and exposure to environmental tobacco smoke (“ETS”). The site reflects our agreement with the medical and scientific consensus that cigarette smoking is addictive, and causes lung cancer, heart disease, emphysema and other serious diseases in smokers. The Web site advises the public to rely on the messages of public health authorities in making all smoking-related decisions. The Web site’s address is www.pmi.com. The information on our Web site is not, and shall not be deemed to be, a part of this document or incorporated into any filings we make with the SEC.

Restrictions on Public Smoking: The pace and scope of public smoking restrictions have increased significantly in most of our markets. In the EU, all countries have regulation in place that restricts or bans smoking in public and/or work places, restaurants, bars and nightclubs. Some EU member states allow narrow exemptions from smoking bans, for instance for separate smoking rooms in the hospitality sector, but others have banned virtually all indoor public smoking. In other regions, many countries have adopted or are likely to adopt regulation introducing substantial public smoking restrictions similar to those in the EU, including Australia, Canada, Hong Kong, Thailand and Turkey. In 2009, the Council of the European Union made a non-binding recommendation calling on all EU Member States to introduce, by 2012, comprehensive public smoking restrictions covering all closed public places, workplaces and public transport. Some public health groups have called for, and some regional governments and municipalities have adopted or proposed, bans on smoking in outdoor places, as well as bans on smoking in cars with minors in them. The FCTC requires Parties to the treaty to adopt restrictions on public smoking, and the CoP adopted guidelines on public smoking based on the premise that any exposure to ETS is harmful; the guidelines call for total bans in all indoor public places, defining “indoor” broadly, and reject any exemptions based on type of venue (e.g., nightclubs). On private place smoking, such as in cars and homes, the guidelines recommend increased education on the risk of exposure to ETS.

We support a single, consistent public health message on the health effects of exposure to ETS. Our Web site states that “the conclusions of public health authorities on secondhand smoke warrant public health measures that regulate smoking in public places” and that “outright bans are appropriate in many places.” For example, we support banning smoking in schools, playgrounds and other facilities for youth and in indoor public places where general public services are provided, such as public transportation vehicles, supermarkets, public spaces in indoor shopping centers, cinemas, banks and post offices. We believe, however, that governments can and should seek a balance between the desire to protect non-smokers from exposure to secondhand smoke and allowing the millions of people who smoke to do so in some public places. In the hospitality sector, such as restaurants, bars, cafés and other entertainment establishments, the law should grant private business owners the flexibility to permit, restrict or prohibit smoking. Business owners can take into account their desire to cater to their customers’ preferences. In the workplace, designated smoking rooms can provide places for adults to smoke. Finally, we oppose legislation that would prohibit smoking outdoors (beyond outdoor places and facilities for children) and in private places such as homes, apartments and cars.

 

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Reduced Cigarette Ignition Propensity Legislation: Reduced ignition propensity standards have been adopted in several of our markets, notably in Australia, Canada and the EU, and are being considered in several other markets. The European Standards Organization’s cigarette fire-safety standard will become effective November 17, 2011 for all cigarettes sold in the EU. Reduced ignition propensity standards, which will increase production costs, should be the same as those in New York and other jurisdictions to ensure that they are uniform and technically feasible, and apply equally to all manufacturers. However, we believe that the experience from countries that have mandated reduced ignition propensity requirements for several years - namely the U.S. and Canada - should be thoroughly examined to evaluate the effectiveness of such requirements in terms of reducing the risk of cigarette-ignited fires before additional countries consider introducing such standards.

Illicit Trade: On a global basis, illicit trade may account for as much as 10% of global cigarette consumption. We estimate that in the European Union alone illicit trade accounted for about 64 billion cigarettes, or approximately 10% of consumption, in 2010. Regulatory measures and related governmental actions to prevent the illici