EX-99.2 3 dex992.htm PHILIP MORRIS INTERNATIONAL INC. PRESENTATION SLIDES, DATED NOVEMBER 18, 2008 Philip Morris International Inc. presentation slides, dated November 18, 2008
Morgan Stanley Global Consumer & Retail Conference
New York, 18 November 2008
Exhibit 99.2


Philip Morris International
1
Forward-Looking Statements
Forward-Looking Statements
This presentation and related discussion contain statements that to the extent they
do not relate strictly to historical or current facts, constitute “forward-looking
statements” within the meaning of the Private Securities Litigation Reform Act of
1995. Such forward-looking statements are based on current plans, estimates and
expectations, and are not guarantees of future performance. They are based on
management’s expectations that involve a number of business risks and
uncertainties, any of which could cause actual results to differ materially from
those expressed in or implied by the forward-looking statements. PMI undertakes
no obligation to publicly update or revise any forward-looking statements, except
in the normal course of its public disclosure obligations. The risks and
uncertainties relating to the forward-looking statements in this presentation
include those described under the caption “Cautionary Factors that May Affect
Future Results” in PMI’s Registration Statement on Form 10 that was declared
effective by the Securities and Exchange Commission on March 7, 2008 and in
PMI’s quarterly reports on Form 10-Q for the quarters ended March 31, June 30 and
September 30, 2008.
Reconciliations of non-GAAP measures included in this presentation to the most
comparable GAAP measures are provided on the last slide of this presentation and
are
available
on
www.philipmorrisinternational.com.


Philip Morris International
2
Summary
Summary
Well-positioned to weather the current global crisis


Philip Morris International
3
Summary
Summary
Well-positioned to weather the current global crisis
Investor concerns:
-
Risk of consumer downtrading
-
Emerging market volatility
-
Currency exposure


Philip Morris International
4
Summary
Summary
Well-positioned to weather the current global crisis
Investor concerns:
Risk of consumer downtrading
Emerging market volatility
Currency exposure
PMI attributes:
Solid business momentum
Exciting growth prospects
Strong cash flows


Philip Morris International
5
Summary
Summary
Well-positioned to weather the current global crisis
Investor concerns:
-
Risk of consumer downtrading
-
Emerging market volatility
-
Currency exposure
PMI attributes:
-
Solid business momentum
-
Exciting growth prospects
-
Strong cash flows
Enhance long-term shareholder value


Philip Morris International
6
PMI 2008 Results
PMI 2008 Results
(a)
For reconciliation of reported results to organic results, see last slide of the presentation
Source: PMI Financials
+1.1 %
+2.4%
651
667
Cigarette Volume
Organic
(a)
Change (%)
Reported
Change (%)
YTD Sept
2007
YTD Sept
2008
(bio)


Philip Morris International
7
PMI 2008 Results
PMI 2008 Results
+5.7%
+15.6%
$17.3
$20.0
Net Revenues
(b)
+1.1 %
+2.4%
651
667
Cigarette Volume
Organic
(a)
Change (%)
Reported
Change (%)
YTD Sept
2007
YTD Sept
2008
(bio)
(a)
For reconciliation of reported results to organic results, see last slide of the presentation
(b)
Excluding excise taxes
Source: PMI Financials


Philip Morris International
8
PMI 2008 Results
PMI 2008 Results
+39.1%
$4.6
$6.4
Cash Flow
(c)
+21.7%
2.21
2.69
Diluted EPS
($/Share)
+11.3%
+21.8%
$6.9
$8.4
OCI
+5.7%
+15.6%
$17.3
$20.0
Net Revenues
(b)
+1.1 %
+2.4%
651
667
Cigarette Volume
Organic
(a)
Change (%)
Reported
Change (%)
YTD Sept
2007
YTD Sept
2008
(bio)
(a)
For reconciliation of reported results to organic results, see last slide of the presentation
(b)
Excluding excise taxes
(c)
Discretionary cash flow which represents net cash provided by operating activities of $7,185 million in 2008 and $5,318 million in 2007 less
capital
expenditures
of
$824
million
in
2008
and
$714
million
in
2007
Source: PMI Financials


Philip Morris International
9
PMI 2008 YTD Sept OCI Variance Analysis
PMI 2008 YTD Sept OCI Variance Analysis
54
823
749
37
(87)
(66)
8,422
6,912
2007
Currency
Vol/Mix
Price
Costs
Other
Acq.
2008
Source: PMI Financials
($mio)


Philip Morris International
10
YTD Sept
OCI Variance Analysis: Volume/Mix
OCI Variance Analysis: Volume/Mix
(201)
(198)
(157)
(290)
37
2008
2005
2006
2004
2007
($mio)


Philip Morris International
11
PMI 2008 YTD Sept OCI Variance Analysis
PMI 2008 YTD Sept OCI Variance Analysis
54
823
749
37
(87)
(66)
8,422
6,912
2007
Currency
Vol/Mix
Price
Costs
Other
Acq.
2008
Source: PMI Financials
($mio)


Philip Morris International
12
Currencies
Currencies
95.67
105.88
119.36
Japanese Yen
11,364
9,254
9,110
Indonesian Rupiah
13.09
10.53
10.96
Mexican Peso
1.35
25.89
1.22
1.34
YTD Sept
2007
1.65
1.23
Turkish Lira
27.56
24.05
Russian Ruble
1.19
1.06
Swiss Franc
1.25
1.52
Euro
14 Nov
2008
YTD Sept
2008
(a)
Local currency to the US Dollar except Euro
Source: Interbank
rate on www.oanda.com
(a)


Philip Morris International
13
Volume:
1-2%
Net revenues
(a)
:
4-6%
Operating income:
6-8%
EPS:
10-12%
Constant Currency Long-Term
Constant Currency Long-Term
Annual Growth Targets
Annual Growth Targets
(a)
Excluding excise taxes


Philip Morris International
14
2008 Guidance
2008 Guidance
Expect to meet the low end of annual earnings
guidance range of $3.32 to $3.38 per share, reflecting
19%-21% growth rate
Continued currency volatility could have impact of +/-
one to two cents per share from the low end of the
range


Philip Morris International
15
Estimated EPS Growth
Estimated EPS Growth
Weighted Average 2008
Weighted Average 2008
Note: EPS growth reflects calendar year 2008 EPS growth
Source:  Thompson
One
Analytics,
FactSet
and
Wall
Street
equity
research
Global Mega Cap Peer Group
Company Peer Group
Global CPG Group
Tobacco Peer Group
9.7%
10.0%
10.1%
19.0%
10.6%


Philip Morris International
16
Business Update
Business Update
Developed markets:
Germany
Japan
Emerging Markets:
Russia
Indonesia


Philip Morris International
17
5.3
6.8
0
10
Jan 08
Oct 08
25.2
24.2
20
30
Germany Business Update
Germany Business Update
Cigarette industry volume
down 3.1% YTD Oct 
PMI share is up 0.3 share
points to 36.8% YTD Oct
Marlboro
share stabilizing in
last few months
L&M
fastest growing brand
Build
on
momentum
of
L&M,
notably
L&M
Night
priced
at
a €0.10/pack premium
L&M
Marlboro
Source: PMI estimates
Market Shares (%)
12 MM


Philip Morris International
18
YTD Oct
Germany Business Update
Germany Business Update
Strong PMI share growth in fine
cut:
Innovative expansion
L&M
expansion
Improved outlook for PMI across
the tobacco market
Cautiously optimistic regarding
higher minimum pack size
regulations
(%)
7.4
11.3
13.7
L&M
Others
Next
Source: PMI estimates
PMI Fine Cut SoM
0
15
2006
2007
2008


Philip Morris International
19
Japan Business Update
Japan Business Update
Total market down 3.7% YTD
Sept
TASPO card penetration at
32%
Consumers switching to
convenience stores
Debate around excise tax and
pricing freedom
Source: Tobacco Institute of Japan and PMI consumer research


Philip Morris International
20
Japan Business Update
Japan Business Update
PMI shipments have dropped
6.0% YTD Sept reflecting
market decline and distributor
inventory adjustments
PMI share at 24.0% in Q3 has
been stable for four
consecutive quarters
Market Shares (%)
9.9
9.8
9.8
10.2
6.7
6.6
6.8
6.6
7.3
7.5
7.3
7.2
0
25
Q4
Q1
Q2
Q3
23.9
23.9
24.0
Lark
Other
Marlboro
23.9
2008
2007
2008
2008
Source: PMI Financials and Tobacco Institute of Japan


Philip Morris International
21
Japan Business Update
Japan Business Update
Strategic focus on innovation,
new line extensions and
product improvement
Marlboro Black Menthol
1.0%
share in Sept; best launch ever
Marlboro Filter Plus
in November
Source: Tobacco Institute of Japan
launched


Philip Morris International
22
Russia Business Update
Russia Business Update
Key Consumer Trends (SoM)
2008
YTD Sept
2008
YTD Sept
2008
YTD Sept
Source: Business Analytica
Medium Plus Price
35
39
43
2006
2007
Lighter Taste
52
58
61
2006
2007
Slims Diameter
5
8
12
2006
2007


Philip Morris International
23
Russia Business Update
Russia Business Update
PMI shipments have increased
8.0% YTD Sept
PMI market share in Q3
reached 27.0%, up 0.4 pp
versus prior year
Consumer uptrading and
pricing driving strong
profitability gains
PMI has strong brands in all
price categories
Mid
Low/
Super-low
Premium &
Above
6.7% SoM
10.9% SoM
9.4% SoM
Source: PMI Financials and Business Analytica


Philip Morris International
24
Russia Business Update
Russia Business Update
Business momentum continues unabated
Efficient and effective distribution network
Payment terms respected
Stable and predictable excise tax structure
Attractive retail prices
Strong manufacturing presence
Broad portfolio of growing brands


Philip Morris International
25
Indonesia Business Update
Indonesia Business Update
Industry volume up 5% YTD
Sept driven by favorable
demographics and moderate
price increases
Key growth segment is
machine made kreteks that are
lighter in taste
Tax reform tending towards
greater role of specific element
and reduction in complexity
Premium cigarette volume
increasing
2008
YTD Sept
Source: PMI estimates and Indonesian Central Bureau of Statistics
Estimated Industry Growth
2%
5%
4%
5%
2005
2006
2007


Philip Morris International
26
Indonesia Business Update
Indonesia Business Update
PMI shipments up 10% YTD
Sept (after adjustment)
(a)
PMI market share up 0.3
points YTD Sept
Marlboro
has
benefited from
launch
of
Marlboro
kretek
+ 10 %
(a)
Total PMI
+ 45 %
Others
2 %
A Hijau
+   6 %
Dji Sam Soe
+ 12 %
A Mild
+ 16 %
Marlboro
YTD Sept
08 vs 07
Volume Change
(a)
Adjustment for timing of shipment (800 million) related to Ramadan. Adjustment pro-rated across the brands
Source: PMI Financials and AC Nielsen


Philip Morris International
27
Emerging Markets: Analysis of Previous Crisis
Emerging Markets: Analysis of Previous Crisis
Analysis of impact of previous economic crises:
1998/1999 in Indonesia, Mexico, the Philippines, Russia and
Ukraine
2001/2002 in Argentina, Egypt and Turkey


Philip Morris International
28
Emerging Markets: Indonesia 1997-2000
Emerging Markets: Indonesia 1997-2000
5
1
(13)
5
GDP Growth (%)
4
21
58
6
Inflation (%)
8,422
7,855
10,014
2,909
Exchange Rate (IDR/USD)
2000
1999
1998
1997
Economic
Indicators
Source: Global Insight


Philip Morris International
29
Emerging Markets: Indonesia 1997-2000
Emerging Markets: Indonesia 1997-2000
Sampoerna / PMI Volume
30
27
32
41
0
50
1997
1998
1999
2000
(bio)
2000
1999
1998
1997
253
1,985
944
7,412
107
1,075
464
4,649
244
211
OCI
($mio)
2,052
615
OCI
(IDR bio)
1,191
1,069
Revenues
($mio)
10,029
3,111
Revenues
(IDR bio)
Sampoerna Financial Results
Source: Sampoerna and PMI company records


Philip Morris International
30
Indonesian economy much stronger today than in 1998
Emerging Markets: Indonesia 2008
Emerging Markets: Indonesia 2008
-28%
up to -500%
Exchange Rate (IDR/USD)
11
58
Inflation (%)
60
23
Reserves ($bio)
29
53
Export Contribution to GDP (%)
479
95
GDP ($bio)
2008
1998
Source:  Global Insight


Philip Morris International
31
Market Shares
13.9
29.5
36.1
22.1
15.8
18.0
2.4
6.3
4.1
5.9
10.6
2.4
0
10
20
30
40
1998
YTD Sept 08
Emerging Markets: Indonesia 2008
Emerging Markets: Indonesia 2008
(%)
Gudang Garam
Nojorono
Bentoel
BAT
Djarum
PMI/Sampoerna
Sampoerna / PMI
Portfolio
6%
5%
26%
36%
52%
27%
8%
17%
8%
15%
1998
2008
A Hijau
A Mild
Dji
Sam Soe
Marlboro
Other
Source: Sampoerna company records, PMI Financials and AC Nielsen


Philip Morris International
32
Emerging Markets: Russia 1998-99
Emerging Markets: Russia 1998-99
Industry Price Segmentation
57%
81%
43%
19%
0%
50%
100%
1998
1999
Premium/
Mid
Value/
Low
4.5x
3.2x
L&M
Bond Street
Marlboro
Apollo-Soyuz
Source: Business Analytica
7.4
25.4
4.4
13.8
3.4
10.2
5.7
2.3
0
30
Jul 1998
Jul 1999
RUB/Pack


Philip Morris International
33
Emerging Markets: Russia 1998-2001
Emerging Markets: Russia 1998-2001
Switch to local manufacturing
Strengthened low price portfolio
Volume recovered by 2001
Profitability grew at a rapid pace starting in 2000
Source: Local affiliate financials


Philip Morris International
34
St. Petersburg
Moscow
Novosibirsk
Ekaterinburg
Rostov-on-Don
Emerging Markets: Russia 2008
Emerging Markets: Russia 2008
17
Field offices
61
Offices
80,000
Outlets on Routes
990
Locales covered
1,030
Field Force
5
Area offices
Russia is now a significant economy which has
accumulated strong foreign currency reserves
Source: PMI


Philip Morris International
35
Emerging Markets: Economic
Emerging Markets: Economic
Previous
Crises
Driven primarily by overheating of local economies
Massive devaluation of local currencies and strong inflationary
pressures


Philip Morris International
36
Emerging Markets: Economic
Emerging Markets: Economic
Previous
Crises
Driven primarily by overheating of local economies
Massive devaluation of local currencies and strong inflationary
pressures
Current
Situation
Global financial crisis originating in developed countries
Inflation tending to moderate as fuel and food prices drop
Economies much stronger today and foreign reserves much larger


Philip Morris International
37
Emerging Markets: PMI
Emerging Markets: PMI
Previous
Crises
Currency devaluation and imports driving higher retail prices
Ad valorem excise taxes exacerbated price gaps
Markets resilient, but consumer downtrading
PMI
portfolio
heavily
dependent
on
Marlboro
and
L&M


Philip Morris International
38
Emerging Markets: PMI
Emerging Markets: PMI
Previous
Crises
Currency devaluation and imports driving higher retail prices
Ad valorem excise taxes exacerbated price gaps
Markets resilient, but consumer downtrading
PMI
portfolio
heavily
dependent
on
Marlboro
and
L&M
Current
Situation
Disposable consumer income at record levels
Excise tax systems are more oriented to specific amounts
PMI volume locally manufactured
PMI acquisitions in Indonesia and Mexico
International portfolio extended into low price segments


Philip Morris International
39
PMI Volume and OCI in Eight Emerging Markets
PMI Volume and OCI in Eight Emerging Markets
Combined Market Results Indexed
125
155
80
100
120
140
160
1997
1998
1999
2000
2001
2002
Volume
OCI
CAGR: 9%
CAGR: 5%
Source: PMI local affiliate records


Philip Morris International
40
Geographic Balance
Geographic Balance
2008 YTD Sept Volume
2008 YTD Sept OCI
OECD
Non-OECD
(a)
(a)
Excluding PRC and duty-free 
Source: PMI Financials
(a)
Non-OECD
55%
OECD
45%
Non-OECD
35%
OECD
65%


Brand Portfolio Strategy
Brand Portfolio Strategy


Philip Morris International
42
0
100
Fra
Ger
Ita
Pol
Sp
Rus
Turk
Ukr
Indo
Jap
Arg
Mex
PMI Share of Premium & Above
PMI Share of Premium & Above
EU
EEMA
LA & Can
Asia
2008 YTD Sept
(%)
50
Source: PMI GIMS


Philip Morris International
43
Brand Portfolio Strategy
Brand Portfolio Strategy


Philip Morris International
44
PMI Share of Mid Price
PMI Share of Mid Price
0
60
Fra
Ita
Pol
Sp
Rus
Turk
Ukr
Indo
Jap
Thai
EU
EEMA
Asia
30
Source: PMI GIMS
2008 YTD Sept
(%)


Philip Morris International
45
Brand Portfolio Strategy
Brand Portfolio Strategy


Philip Morris International
46
Brand Portfolio Strategy
Brand Portfolio Strategy


Philip Morris International
47
Brand Portfolio Strategy
Brand Portfolio Strategy
Red
Gold
Fresh


Philip Morris International
48
Marlboro Filter Plus
Marlboro Filter Plus
Unique, multi-chamber filter,
including tobacco plug
Flavorful alternative that
extends Marlboro
heritage to
6mg, 3mg and 1mg
Generally sold at a premium
Sept 2008 Market Shares
2.1
2.0
1.4
0.6
1.0
1.0
0
2.5
Kuw
Rom
Almaty
Kiev
Moscow
Vilnius
(%)
Source: AC Nielsen and Business Analytica
Eastern Europe
Key Cities


Philip Morris International
49
Marlboro Intense / Compact
Marlboro Intense / Compact
Marlboro Intense
is a rich,
flavorful, generally shorter
cigarette
Launched in Turkey and
several EU markets
Lighter
version,
Marlboro
Compact
in
Italy
has
achieved
a
0.6%
share
Source: AC Nielsen
,


Philip Morris International
50
Marlboro Gold
Marlboro Gold
New more modern pack in test
market in Austria, France and
Italy
Positive reaction from trade
and adult smokers
New pack perceived as
“modern, dynamic and
elegant”


Philip Morris International
51
Marlboro Gold Edge
Marlboro Gold Edge
Marlboro Gold Edge
is the first
entry into super slims for
Marlboro
Launch in Poland and Russia,
where slims are growing
driven by both male and
female adult smokers


Philip Morris International
52
Marlboro
Marlboro
Refreshing Taste Sensations
Refreshing Taste Sensations
Innovative Marlboro Crisp
Mint, Marlboro Fresh Mint
and
Marlboro
Ice
Mint
launched
in
selected Asian countries in
2007
Expanded to selected Latin
American markets
11.5
10.8
1.3
2007
2008
11.5%
12.1%
Ice Mint
YTD Sept
YTD Sept
Singapore
Marlboro
Menthol
SoM
Source: AC Nielsen


Philip Morris International
53
Marlboro
Marlboro
Refreshing
Refreshing
Taste
Taste
Sensations
Sensations
Marlboro Black Menthol
launched in Japan in Q3, 2008
Most successful new PMI
launch in this market
5.2
4.9
0.3
0.3
0.8
2008 H1
2008 Q3
Black
Menthol
Ice Mint
Japan
Marlboro
Menthol
SoM
5.5%
6.0%
Source: Tobacco Institute of Japan


Philip Morris International
54
Marlboro
Marlboro
Market Leadership
Market Leadership
#
1
in
market
(selected)
#
1
in
premium
(selected)
UK
Ukraine
Turkey
Serbia
Philippines
Poland
Kazakhstan
Japan
Finland
Egypt
Czech Rep
Costa Rica
Argentina
Algeria
Switzerland
Spain
Saudi Arabia
Netherlands
Mexico
Lebanon
Kuwait
Italy
Hong Kong
Greece
Germany
France
Belgium
Austria
Source: PMI GIMS


Philip Morris International
55
Parliament
Parliament
Prestige brand with recessed
filter
Generally above premium
price with superior margins
Parliament
volume grew by
20.6% YTD Sept
Source: PMI Financials


Philip Morris International
56
Parliament
Parliament
Growth driven by Korea,
Russia, Turkey and Ukraine
Parliament Reserve
launched
in Russia, Turkey and Ukraine
to reinforce prestigious image
1.7
2.4
5.8
1.3
3.1
2.6
7.1
1.8
0
7.5
Korea
Russia
Turkey
Ukraine
Source: AC Nielsen and Business Analytica
Market Shares YTD Sept
2007
2008
(%)


Philip Morris International
57
Virginia Slims
Virginia Slims
Stand-alone slims and super
slims product
Virginia Slims
volume grew by
9.6% YTD Sept
Virginia Slims Uno
pack format
Geographic expansion
1.9
2.6
0.8
2.1
2.9
1.1
0
3
Japan
Korea
Romania
(%)
Source: PMI Financials, Tobacco Institute of Japan and AC Nielsen
Market Shares YTD Sept
2007
2008


Philip Morris International
58
In Market Sales
0
600
Q1
Q2
Q3
Q4
Q1
Q2
Q3
L&M
L&M
L&M
repositioned in 2007 in
key EEMA markets
L&M
volume down 5.0% YTD
Sept
Rate of volume decline
moderating in Romania and
Ukraine
(mio)
Source: PMI Financials and GIMS
Ukraine
Romania
2008
2007


Philip Morris International
59
L&M
L&M
Second largest brand in EU
region after Marlboro
L&M
volume in EU up 4.2%
YTD Sept
Fastest growing brand in
Germany and Netherlands
Growing market leader in
Poland, helped by slims
Largest international brand in
Thailand
4.7
4.1
13.8
15.9
6.8
6.1
14.5
16.6
0
20
Germany
Netherlands
Poland
Thailand
Source: PMI Financials and AC Nielsen
Market Shares YTD Sept
(%)
2007
2008


Philip Morris International
60
3.2
2.4
9.6
5.9
3.6
2.8
9.8
7.2
0
12
Italy
Russia
Spain
Ukraine
Chesterfield
Chesterfield
Chesterfield
volume grew
16.9% YTD Sept
Key markets are Italy, Russia,
Spain and Ukraine
(%)
Source: PMI Financials, AC Nielsen, Business Analytica and estimates based on Logista
Market Shares YTD Sept
2007
2008


Philip Morris International
61
Low Price
Low Price
Combined volume of Bond
Street
Next
and Red & White
over 50 billion YTD Sept
Complementary roles in
Central and Eastern Europe
Source: PMI Financials
,


Philip Morris International
62
Brand Portfolio
Brand Portfolio
Mid Price
Premium &
Above
Local Heritage
International
Low Price


Philip Morris International
63
Rothmans Inc. Acquisition
Rothmans Inc. Acquisition
Provides meaningful presence in one of the most
profitable markets
Has a growing 33% share of the Canadian cigarette
market
Is the leader in value segment and fine cut market
44.5
47.3
53.7
57.8
55.5
52.7
46.3
42.2
0%
100%
2005
2006
2007
  2008   
YTD Sept
Value
Premium
Cigarette Price Segments


Philip Morris International
64
Acquisition Opportunities
Acquisition Opportunities
Pipeline of other opportunities; timing uncertain
Strict strategic and financial criteria
Excellent integration track record


Philip Morris International
65
Market Opportunities
Market Opportunities
PRC
Vietnam
Bangladesh
India
2007
Volume:
2.3
trillion
units
Source: PMI GIMS


Philip Morris International
66
China
China
Building relationship with CNTC
Marlboro
manufactured and sold under license
International joint-venture showing signs of promise
Objective is to be CNTC’s
key strategic partner
Marlboro
(under license)
RGD
(low price)
Dubliss
(mid)
Harmony
(premium)


Philip Morris International
67
Global Leadership and Scale
Global Leadership and Scale
25.2%
20.2%
18.0%
8.7%
27.9%
15.6%
12.5%
11.0%
5.4%
55.5%
PMI
BAT
JT
IMT
Other
PMI
BAT
JT
IMT
Other
International
Market
(a)
International
Market
excl.
PRC
(a)
(a) Assumes JT’s acquisition of Gallaher and Imperial’s acquisition of Altadis were effective as of January 1, 2007.
Source: 2007 competitive data derived by PMI from 2007 company reports. PMI data and total market from GIMS.


Philip Morris International
68
Key Opportunities in Other Tobacco Products
Key Opportunities in Other Tobacco Products
Cigarettes by far the most profitable tobacco category
but opportunities for incremental profitability exist in
OTP
PMI has built a sizeable fine cut business through
organic growth supplemented by acquisitions


Philip Morris International
69
Interval
Interval
Acquisition
Acquisition
Acquisition of Interval
and
other fine cut brands from
Imperial in June 2008 for €254
million
Acquisition adds about two
market share points in the EU
Interval
is the leading fine cut
brand in France with potential
for geographic expansion
Source: PMI Financials and PMI estimates


Philip Morris International
70
Key Opportunities in OTP
Key Opportunities in OTP
Cigarettes remain by far the most profitable tobacco
category but opportunities for incremental profitability
exist in other tobacco segments
PMI has built a sizeable fine cut business through
organic growth supplemented by acquisitions
PMI has launched a snus product in Sweden


Philip Morris International
71
Capital Structure
Capital Structure
Strong balance sheet
Long-term credit ratings A2 / A / A+
Short-term credit ratings P-1 / A-1 / F1
Continuous access to Tier 1 commercial paper market
Over $10 billion bond offerings in US Dollars, Euros
and Swiss Francs
$6.4 billion of committed revolving credit facilities
Source: PMI Treasury


Philip Morris International
72
Shareholder Returns
Shareholder Returns
Dividend raised by 17.4% in August to annualized level
of $2.16 a share
Target dividend payout ratio of 65%
Two year $13 billion share repurchase program
initiated in May
Share repurchase program ahead of schedule: $4.7
billion spent
Q4 2008 share repurchases expected to be low
Source: PMI Financials


Philip Morris International
73
Stock Price Performance $US
Stock Price Performance $US
Weighted Average
Weighted Average
(33.6%)
(31.1%)
(27.8%)
(26.3%)
(25.1%)
(24.8%)
(23.2%)
Note: Peer groups represent the market weighted average performance of the group.  Market weighting is based on current U.S. dollar denominated  market
capitalization.  Exchange rates are as of 3/28/08 and 11/14/08.
Share price performance is for the period beginning 3/28/08  and ending 11/14/08.
Source:  FactSet.  Centerview
Partners.
Global Mega Cap Peer Group
Global CPG Group
S&P  500 -
Ex-Financials
Tobacco Peer Group
S&P 500
Company Peer Group
March 28,2008 –
November 14, 2008


Philip Morris International
74
Conclusions
Conclusions
Strong business fundamentals and results
Currency important but temporary phenomenon
Expect to deliver against long term targets
Emerging markets much better placed today
Superior infrastructure, brand portfolio and geographic
balance
Pricing ability remains powerful
Tremendous cash flows and strong balance sheet
Continue to reward shareholders over the long term


Questions & Answers


Philip Morris International
76
Reconciliation of Reported Results to
Reconciliation of Reported Results to
Organic Results
Organic Results
(For
(For
the
the
Nine
Nine
Months
Months
Ended
Ended
September
September
30,
30,
2008
2008
and
and
2007
2007
in
in
Billions)
Billions)
(a)
Defined as operating income before general corporate expenses ($80 million in 2008 and $51 million in 2007)
and amortization of intangibles ($29 million in 2008 and $18 million in 2007)
Source: PMI Financials
2008
2007
Less:
Less:
Less:
Add
Less:
Less:
Add
Reported
Excise
Unusual
Organic
Reported
Excise
Unusual
Organic
Organic
Results
Taxes
Currency
Items*
Results
Results
Taxes
Divestiture
Items*
Results
% Change
Volume
667.00
9.60
657.40
651.50
1.20
650.30
1.1%
Net Revenues
49.67
$          
29.67
$    
1.71
$      
0.06
$      
18.23
$       
41.45
$       
24.15
$    
0.05
$      
17.25
$      
5.7%
OCI (a)
8.42
$           
0.75
$      
0.05
$      
0.21
$      
7.83
$         
6.91
$         
0.03
$      
0.15
$      
7.03
$        
11.3%
*Unusual items include asset impairment and exit costs in both years and the equity loss from RBH legal settlement in 2008