SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Hollenbeck Christopher B.

(Last) (First) (Middle)
11501 DOMAIN DRIVE
SUITE 200

(Street)
AUSTIN TX 78758

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Convio, Inc. [ CNVO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
12/13/2010
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 12/13/2010 J(1) 229,876 D $0 0 I By Adobe Ventures IV, L.P.(1)
Common Stock 12/13/2010 J(2) 1,131 A $0 2,100 I By Granite Ventures, LLC(2)
Common Stock 12/13/2010 J(3) 253 A $0 253 I By Hollenbeck Family Living Trust(3)
Common Stock 12/13/2010 J(4) 9,677 D $0 0 I By Adobe Ventures Management IV, LLC(4)
Common Stock 12/13/2010 J(2) 4,756 A $0 6,856 I By Granite Ventures, LLC(2)
Common Stock 12/13/2010 J(3) 1,063 A $0 1,316 I By Hollenbeck Family Living Trust(3)
Common Stock 1,338,929 I By Granite Ventures, L.P.(5)
Common Stock 123 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. All of the shares of the issuer previously reported as indirectly owned by the reporting person through Adobe Ventures IV, L.P. ("Adobe Ventures IV") have been distributed by Adobe Ventures IV to various related and unrelated parties on December 13, 2010. The reporting person is a manager of Granite Ventures, LLC, the managing member of Adobe Ventures IV, and as such, may have been deemed to have shared voting and investment power of the shares held by Adobe Ventures IV prior to the distribution.
2. As a result of the distributions on December 13, 2010, as more specifically described in footnotes 1 and 4, Granite Ventures, LLC. ("Granite Ventures") has received shares of the issuer. Such shares are held directly by Granite Ventures. The reporting person is a manager of Granite Ventures and may be deemed to have shared voting and investment power of the shares held by Granite Ventures. The reporting person disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.
3. As a result of the distributions on December 13, 2010, as more specifically described in footnotes 1 and 4, the Hollenbeck Family Living Trust has received shares of the issuer. Such shares are held directly by the Hollenbeck Family Living Trust. The reporting person is the trustee and a beneficiaty of the Hollenbeck Family Living Trust and may be deemed to have shared voting and investment power of the shares held by the Hollenbeck Family Living Trust.
4. All of the shares of the issuer previously reported as indirectly owned by the reporting person through Adobe Ventures Management IV, LLC ("Adobe Ventures Management IV") have been distributed by Adobe Ventures Management IV to various related and unrelated parties on December 13, 2010. The reporting person is a manager of Granite Ventures, LLC, the managing member of Adobe Ventures Management IV, and as such, may have been deemed to have shared voting and investment power of the shares held by Adobe Ventures Management IV prior to the distribution.
5. Shares are held directly by Granite Ventures, L.P. ("Granite Ventures LP"). Granite Ventures is the is the managing member of Granite Ventures LP. The reporting person is a manager of Granite Ventures and may be deemed to have shared voting and investment power of the shares held by Granite Ventures LP. The reporting person disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.
Jennifer Harris by Power of Attorney 12/15/2010
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.