SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person* Irwin Michael Scott (Last) (First) (Middle) 11501 DOMAIN DRIVE SUITE 200 (Street) AUSTIN TX 78758 (City) (State) (Zip)	2. Date of Event Requiring Statement (Month/Day/Year) 04/28/2010	3. Issuer Name and Ticker or Trading Symbol Convio, Inc. [ CNVO ]
		4. Relationship of Reporting Person(s) to Issuer (Check all applicable) X Director 10% Owner Officer (give title below) Other (specify below)	5. If Amendment, Date of Original Filed (Month/Day/Year)
			6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Series Q Common Stock	3,166	I	By El Dorado Technology '01, L.P.(1)
Series Q Common Stock	103,818	I	By El Dorado Ventures VI, L.P.(2)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Series B Preferred Stock	(4)	(5)	Series Q Common Stock	18,130	$0(3)	I	By El Dorado Technology '01, L.P.(1)
Series B Preferred Stock	(4)	(5)	Series Q Common Stock	594,441	$0(3)	I	By El Dorado Ventures VI, L.P.(2)
Series C Preferred Stock	(4)	(5)	Series P Common Stock	12,981	$0(3)	I	By El Dorado Technology '01, L.P.(1)
Series C Preferred Stock	(4)	(5)	Series P Common Stock	425,613	$0(3)	I	By El Dorado Ventures VI, L.P.(2)

Explanation of Responses:

1. Shares are held directly by El Dorado Technology '01, L.P. ("El Dorado Technology"). Mr. Irwin is a General Partner of El Dorado Technology and may be deemed to have shared voting and investment power of the shares held by El Dorado Technology. Mr. Irwin disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

2. Shares are held directly by El Dorado Ventures VI, L.P.("El Dorado Ventures"). Mr. Irwin is a General Partner of El Dorado Ventures and may be deemed to have shared voting and investment power of the shares held by El Dorado Ventures. Mr. Irwin disclaims beneficial ownership of these shares except to the extent of his pecuniary interest therein.

3. Preferred Stock is convertible into shares Common Stock on a one-for-one basis.

4. These securities are immediately exercisable.

5. These securities have no expiration date.

	/s/ Jennifer Harris, by Power of Attorney	04/28/2010
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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