Exhibit 21.1

SUBSIDIARIES OF THE REGISTRANT

• Affinion Group, Inc. (DE)

• Affinion Benefits Group, LLC (formerly Progeny Marketing Innovations Inc.) (DE)

• Affinion Data Services, Inc. (formerly Cendant Data Services, Inc.) (DE)

• Affinion Group, LLC (formerly Cendant Marketing Group, LLC) (DE)

• Affinion Investments, LLC (DE)

• Affinion Loyalty, LLC (DE)

• Affinion Loyalty Acquisition, LLC (DE)

• Affinion Loyalty Group, Inc. (formerly Trilegiant Loyalty Solutions, Inc.) (DE)

• Affinion Net Patents, Inc. (DE)

• Affinion Publishing, LLC (formerly Cendant Publishing, Inc.) (DE)

• Cardwell Agency, Inc. (VA)

• CCAA, Corporation (DE)

• Connexions Loyalty Travel Solutions LLC (DE)

• CUC Asia Holdings (DE)

• Global Protection Solutions, LLC (formerly Global Privacy Solutions, LLC) (DE)

• International Travel Fulfillment LLC (DE)

• Lift Media, LLC (DE)

• Long Term Preferred Care, Inc. (TN)

• Loyalty Travel Agency LLC (DE)

• Safecard Services Insurance Company (ND)

• Travelers Advantage Services, Inc. (DE)

• Trilegiant Auto Services, Inc. (WY)

• Trilegiant Corporation (formerly CMS Subsidiary, Inc.) (DE)

• Trilegiant Insurance Services, Inc. (formerly Cendant Membership Insurance Services, Inc.) (DE)

• Trilegiant Retail Services, Inc. (DE)

• Watchguard Registration Services, Inc. (IN)

• Webloyalty Holdings, Inc. (DE)

• Webloyalty.com, Inc. (DE)

• Entertainment Publications of Argentina, S.A. (Argentina)

• Affinion International Travel BVBA (Belgium)

• Consumer Alliance Group Inc. (NB, Canada)

• Affinion International ApS (formerly Cims ApS) (Denmark)

• Affinion International OY AB (formerly Cendant Nordic Membership Services OY AB) (Finland)

• Affinion International Assurances SARL (formerly Cendant Assurances SARL) (France)

• Affinion International Voyages SARL (formerly Cendant Voyages SARL) (France)

• WL France SAS (France)

• Affinion International GmbH (formerly Cims GmbH) (Germany)

• Affinion International Servicos de Fidelidade e Corretora de Seguros Ltda. (Brazil)

• Prospectiv Direct, Inc. (DE)

• Affinion Brazil Holdings I, LLC (DE)

• Affinion Brazil Holdings II, LLC (DE)

• PTG Professional Travel GmbH (Germany)

• Affinion International Travel Limited (formerly Affinion International Limited (Ireland))

• Loyaltybuild Limited (Ireland)

• Affinion International Insurance Broker S.r.l. (formerly Cims Marketing Insurance Broker S.r.l.) (Italy)

• Affinion International Holding S.r.l. (Italy)

• Affinion International S.r.1. (formerly Cims S.r.l.) (Italy)

• Entertainment Publications de Mexico, S.A. de C.V. (Mexico)

• TZM Limited (formerly CED Australasia Limited) (New Zealand)

• Affinion International AS (formerly Cims AS) (Norway)

• Lapback AS (Norway) (29.62% owned)

• Affinion International Holdco (Proprietary) Limited (formerly Cims South Africa Holdco (Proprietary) Limited) (South Africa)

• Cims South Africa (Proprietary) Limited (formerly Multi Emergency Management (Pty) Limited) (South Africa) (51% owned)

• Affinion International, S.L. Sociedad Unipersonal (formerly Cims Specialists Marketing SA) (Spain)

• Affinion International AB (formerly Cims AB) (Sweden)

• Credit Card Sentinel Sweden AB (Sweden)

• Affinion International B.V. (formerly Cims B.V.) (The Netherlands)

• Bassae Holding B.V. (The Netherlands)

• Affinion International Holdings Limited (formerly Cendant International Holdings Limited) (UK)

• Affinion International Limited (formerly Cims Limited) (UK) with a French Branch

• Affinion International Travel Holdco Limited (UK)

• Affinion International Travel Limited (UK)

• Cims Limited (UK)

• Credit Card Sentinel Ltd (UK)

• Entertainment Publications Limited (UK)

• Webloyalty International Limited (UK)

• Arobase S.r.l. (Italy) (60% owned)