0001373715-14-000008.txt : 20140108 0001373715-14-000008.hdr.sgml : 20140108 20140108203002 ACCESSION NUMBER: 0001373715-14-000008 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20140106 FILED AS OF DATE: 20140108 DATE AS OF CHANGE: 20140108 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: ServiceNow, Inc. CENTRAL INDEX KEY: 0001373715 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 000000000 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 3260 JAY STREET CITY: SANTA CLARA STATE: CA ZIP: 95054 BUSINESS PHONE: 408-501-8550 MAIL ADDRESS: STREET 1: 3260 JAY STREET CITY: SANTA CLARA STATE: CA ZIP: 95054 FORMER COMPANY: FORMER CONFORMED NAME: SERVICE-NOW.COM DATE OF NAME CHANGE: 20060823 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Schneider David CENTRAL INDEX KEY: 0001402350 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35580 FILM NUMBER: 14517511 MAIL ADDRESS: STREET 1: C/O DATA DOMAIN, INC. STREET 2: 2300 CENTRAL EXPRESSWAY CITY: SANTA CLARA STATE: CA ZIP: 95050 4 1 wf-form4_138923099048416.xml FORM 4 X0306 4 2014-01-06 0 0001373715 ServiceNow, Inc. NOW 0001402350 Schneider David C/O SERVICENOW, INC. 3260 JAY STREET SANTA CLARA CA 95054 0 1 0 0 SVP WORLDWIDE SALES & SERVICES Common Stock 2014-01-06 4 M 0 10000 3 A 10730 D Common Stock 2014-01-06 4 S 0 10000 55.4901 D 730 D Common Stock 2014-01-07 4 M 0 17500 3 A 18230 D Common Stock 2014-01-07 4 S 0 8300 56.9493 D 9930 D Common Stock 2014-01-07 4 S 0 4500 58.0425 D 5430 D Common Stock 2014-01-07 4 S 0 4700 58.4975 D 730 D Common Stock 190 I By Schneider 2001 Living Trust Employee Stock Option (Right to Buy) 3.0 2014-01-06 4 M 0 10000 0 D 2021-07-22 Common Stock 10000.0 834194 D Employee Stock Option (Right to Buy) 3.0 2014-01-07 4 M 0 17500 0 D 2021-07-22 Common Stock 17500.0 816694 D The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1). Represents the weighted average sales price per share. The shares sold at prices ranging from $55.31 to $55.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $56.28 to $57.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $57.28 to $58.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $58.28 to $58.81 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Immediately exercisable. The stock option grant shall be vested as to 1/4th of the total number of shares on June 6, 2012 and thereafter shall vest as to 1/48th of the total number of shares in equal monthly installments. /s/ David Schneider by Ethan Christensen, Attorney-in-Fact 2014-01-08