0001365303-11-000035.txt : 20110526 0001365303-11-000035.hdr.sgml : 20110526 20110526182944 ACCESSION NUMBER: 0001365303-11-000035 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110524 FILED AS OF DATE: 20110526 DATE AS OF CHANGE: 20110526 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Culhane Mark CENTRAL INDEX KEY: 0001407712 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-33634 FILM NUMBER: 11875643 MAIL ADDRESS: STREET 1: C/O DEMANDTEC, INC. STREET 2: 1 FRANKLIN PARKWAY CITY: SAN MATEO STATE: CA ZIP: 94403 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: DemandTec, Inc. CENTRAL INDEX KEY: 0001400400 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 943344761 STATE OF INCORPORATION: DE FISCAL YEAR END: 0228 BUSINESS ADDRESS: STREET 1: ONE FRANKLIN PARKWAY, BUILDING 910 CITY: SAN MATEO STATE: CA ZIP: 94403 BUSINESS PHONE: 650-645-7100 MAIL ADDRESS: STREET 1: ONE FRANKLIN PARKWAY, BUILDING 910 CITY: SAN MATEO STATE: CA ZIP: 94403 4 1 edgardoc.xml PRIMARY DOCUMENT X0303 4 2011-05-24 0 0001400400 DemandTec, Inc. DMAN 0001407712 Culhane Mark ONE FRANKLIN PARKWAY BUILDING 910 SAN MATEO CA 94403 0 1 0 0 EVP & CFO Common Stock 2011-05-24 4 S 0 11550 9.352 D 159060 I by Trust1 Common Stock 123635 D Common Stock 9000 I by Trust2 Common Stock 9000 I by Trust3 Common Stock 9000 I by Trust4 Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 26, 2010. Shares held by Culhane Family Revocable Trust dated 12/16/99 Shares held by Maxwell A. R. Culhane 1999 Irrevocable Trust Shares held by Michael D. Culhane 1999 Irrevocable Trust Shares held by Monica G. Culhane 1999 Irrevocable Trust By: Michael McAdam, Attorney in Fact For: Mark Culhane 2011-05-26