0001365303-11-000031.txt : 20110518 0001365303-11-000031.hdr.sgml : 20110518 20110518191214 ACCESSION NUMBER: 0001365303-11-000031 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110516 FILED AS OF DATE: 20110518 DATE AS OF CHANGE: 20110518 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Bromme Michael CENTRAL INDEX KEY: 0001478497 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-33634 FILM NUMBER: 11856081 MAIL ADDRESS: STREET 1: ONE FRANKLIN PARKWAY STREET 2: BUILDING 910 CITY: SAN MATEO STATE: CA ZIP: 94403 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: DemandTec, Inc. CENTRAL INDEX KEY: 0001400400 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 943344761 STATE OF INCORPORATION: DE FISCAL YEAR END: 0228 BUSINESS ADDRESS: STREET 1: ONE FRANKLIN PARKWAY, BUILDING 910 CITY: SAN MATEO STATE: CA ZIP: 94403 BUSINESS PHONE: 650-645-7100 MAIL ADDRESS: STREET 1: ONE FRANKLIN PARKWAY, BUILDING 910 CITY: SAN MATEO STATE: CA ZIP: 94403 4 1 edgardoc.xml PRIMARY DOCUMENT X0303 4 2011-05-16 0 0001400400 DemandTec, Inc. DMAN 0001478497 Bromme Michael ONE FRANKLIN PARKWAY BUILDING 910 SAN MATEO CA 94403 0 1 0 0 Sr. VP of Worldwide Sales Common Stock 2011-05-16 4 S 0 3024 10.198 D 62101 D Automatic sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 30, 2010. The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $10.16 to $10.27 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. By: Michael McAdam, Attorney in Fact For: Michael Bromme 2011-05-18