0001172661-11-000328.txt : 20110513 0001172661-11-000328.hdr.sgml : 20110513 20110513090448 ACCESSION NUMBER: 0001172661-11-000328 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110331 FILED AS OF DATE: 20110513 DATE AS OF CHANGE: 20110513 EFFECTIVENESS DATE: 20110513 FILER: COMPANY DATA: COMPANY CONFORMED NAME: 7x7 Asset Management LLC CENTRAL INDEX KEY: 0001388558 IRS NUMBER: 202498157 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-12134 FILM NUMBER: 11837942 BUSINESS ADDRESS: STREET 1: 100 PINE STREET STREET 2: SUITE 1950 CITY: SAN FRANCISCO STATE: CA ZIP: 94111 BUSINESS PHONE: 4152496800 MAIL ADDRESS: STREET 1: 100 PINE STREET STREET 2: SUITE 1950 CITY: SAN FRANCISCO STATE: CA ZIP: 94111 13F-HR 1 sev1q11.txt FORM 13F HOLDINGS REPORT UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2011 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: 7X7 Asset Management LLC Address: 100 Pine Street Suite 1950 San Francisco, CA 94111 13F File Number: 28-12134 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Douglas K. Lee Title: Manager Phone: (415) 249-6800 Signature, Place, and Date of Signing: /s/ Douglas K. Lee San Francisco, CA/USA May 13, 2011 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form13F Information Table Entry Total: 30 Form13F Information Table Value Total: $395,901 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ADVANCED MICRO DEVICES INC COM 007903107 3655 425000 SHS SOLE 425000 0 0 AKAMAI TECHNOLOGIES INC COM 00971T101 14630 385000 SHS SOLE 385000 0 0 AMAZON COM INC COM 023135106 36026 200000 SHS PUT SOLE 200000 0 0 ANALOG DEVICES INC COM 032654105 7876 200000 SHS SOLE 200000 0 0 ANCESTRY COM INC COM 032803108 2659 75000 SHS SOLE 75000 0 0 APPLE INC COM 037833100 24396 70000 SHS SOLE 70000 0 0 APPLE INC COM 037833100 27881 80000 SHS PUT SOLE 80000 0 0 ARUBA NETWORKS INC COM 043176106 16920 500000 SHS PUT SOLE 500000 0 0 ASML HOLDING N V NY REG SHS N07059186 12683 285000 SHS SOLE 285000 0 0 BROADCOM CORP CL A 111320107 12799 325000 SHS SOLE 325000 0 0 BROADCOM CORP CL A 111320107 19690 500000 SHS CALL SOLE 500000 0 0 BROCADE COMMUNICATIONS SYS I COM NEW 111621306 15375 2500000 SHS SOLE 2500000 0 0 CIENA CORP COM NEW 171779309 5188 200000 SHS PUT SOLE 200000 0 0 CISCO SYS INC COM 17275R102 15435 900000 SHS SOLE 900000 0 0 CREE INC COM 225447101 3462 75000 SHS SOLE 75000 0 0 DELL INC COM 24702R101 5804 400000 SHS SOLE 400000 0 0 EBAY INC COM 278642103 11640 375000 SHS SOLE 375000 0 0 FINISAR CORP COM NEW 31787A507 3321 135000 SHS PUT SOLE 135000 0 0 GOOGLE INC CL A 38259P508 25231 43000 SHS SOLE 43000 0 0 INTEL CORP COM 458140100 1009 50000 SHS SOLE 50000 0 0 INTERSIL CORP CL A 46069S109 12886 1035000 SHS SOLE 1035000 0 0 MARVELL TECHNOLOGY GROUP LTD ORD G5876H105 23325 1500000 SHS CALL SOLE 1500000 0 0 MARVELL TECHNOLOGY GROUP LTD ORD G5876H105 15550 1000000 SHS SOLE 1000000 0 0 ORACLE CORP COM 68389X105 16716 500000 SHS SOLE 500000 0 0 PMC-SIERRA INC COM 69344F106 18775 2500000 SHS SOLE 2500000 0 0 POWER INTEGRATIONS INC COM 739276103 13799 360000 SHS SOLE 360000 0 0 RESEARCH IN MOTION LTD COM 760975102 1131 20000 SHS PUT SOLE 20000 0 0 RIVERBED TECHNOLOGY INC COM 768573107 15060 400000 SHS SOLE 400000 0 0 RUBICON TECHNOLOGY INC COM 78112T107 8304 300000 SHS SOLE 300000 0 0 SALESFORCE COM INC COM 79466L302 4675 35000 SHS SOLE 35000 0 0