0001386935-20-000006.txt : 20200501
0001386935-20-000006.hdr.sgml : 20200501
20200501133308
ACCESSION NUMBER: 0001386935-20-000006
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20200331
FILED AS OF DATE: 20200501
DATE AS OF CHANGE: 20200501
EFFECTIVENESS DATE: 20200501
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Keel Point, LLC
CENTRAL INDEX KEY: 0001386935
IRS NUMBER: 200166451
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-12097
FILM NUMBER: 20839866
BUSINESS ADDRESS:
STREET 1: 100 CHURCH STREET
STREET 2: SUITE 500
CITY: HUNTSVILLE
STATE: AL
ZIP: 35801
BUSINESS PHONE: 256-704-0505
MAIL ADDRESS:
STREET 1: 100 CHURCH STREET
STREET 2: SUITE 500
CITY: HUNTSVILLE
STATE: AL
ZIP: 35801
FORMER COMPANY:
FORMER CONFORMED NAME: Blue Creek Investment Partners, LLC
DATE OF NAME CHANGE: 20070117
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
true
0001386935
XXXXXXXX
03-31-2020
03-31-2020
Keel Point, LLC
100 CHURCH STREET
SUITE 500
HUNTSVILLE
AL
35801
13F HOLDINGS REPORT
028-12097
N
Nicole Del Rosario
Director of Compliance
703.226.2136
Nicole Del Rosario
Vienna
VA
05-01-2020
0
182
773379
false
INFORMATION TABLE
2
1Q202013F.xml
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
1390
8516
SH
SOLE
7172
0
1344
ADOBE INC
COM
00724F101
298
936
SH
SOLE
185
0
751
AFLAC INC
COM
001055102
483
14103
SH
SOLE
13904
0
199
AIR PRODS & CHEMS INC
COM
009158106
2022
10128
SH
SOLE
10100
0
28
ALIBABA GROUP HLDG LTD
SPONSORED ADS
01609W102
416
2140
SH
SOLE
2140
0
0
ALLSTATE CORP
COM
020002101
1232
13430
SH
SOLE
13161
0
269
ALPHABET INC
CAP STK CL A
02079K305
790
680
SH
SOLE
354
0
326
ALPHABET INC
CAP STK CL C
02079K107
523
450
SH
SOLE
295
0
155
AMAZON COM INC
COM
023135106
1109
569
SH
SOLE
312
0
257
AMDOCS LTD
SHS
G02602103
203
3698
SH
SOLE
3629
0
69
AMERICAN FIN TR INC
COM CLASS A
02607T109
128
20534
SH
SOLE
20534
0
0
AMERICAN TOWER CORP NEW
COM
03027X100
899
4127
SH
SOLE
3657
0
470
APPLE INC
COM
037833100
6195
24364
SH
SOLE
18345
0
6018
ASA GOLD AND PRECIOUS MTLS L
SHS
G3156P103
132
12828
SH
SOLE
5428
0
7400
AT&T INC
COM
00206R102
588
20163
SH
SOLE
13646
0
6517
AVADEL PHARMACEUTICALS PLC
SPONSORED ADR
05337M104
561
70673
SH
SOLE
64373
0
6300
BANDWIDTH INC
COM CL A
05988J103
22709
337479
SH
SOLE
337479
0
0
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
8539
46705
SH
SOLE
45260
0
1445
BK OF AMERICA CORP
COM
060505104
279
13132
SH
SOLE
2238
0
10894
BLACKROCK MUNIYIELD QLTY FD
COM
09254E103
391
30602
SH
SOLE
11902
0
18700
CHECK POINT SOFTWARE TECH LT
ORD
M22465104
1225
12185
SH
SOLE
11025
0
1160
CHURCH & DWIGHT INC
COM
171340102
1424
22186
SH
SOLE
17516
0
4670
CISCO SYS INC
COM
17275R102
282
7170
SH
SOLE
4858
0
2312
CITIGROUP INC
COM NEW
172967424
747
17745
SH
SOLE
11116
0
6629
COCA COLA CO
COM
191216100
499
11278
SH
SOLE
10752
0
526
COGNIZANT TECHNOLOGY SOLUTIO
CL A
192446102
1169
25155
SH
SOLE
22907
0
2248
COLONY CAP INC NEW
CL A COM
19626G108
62
35191
SH
SOLE
35191
0
0
COMCAST CORP NEW
CL A
20030N101
211
6125
SH
SOLE
4053
0
2072
COSTCO WHSL CORP NEW
COM
22160K105
654
2294
SH
SOLE
1128
0
1166
CVS HEALTH CORP
COM
126650100
1414
23833
SH
SOLE
21153
0
2680
DANAHER CORPORATION
COM
235851102
1609
11628
SH
SOLE
10444
0
1184
DBX ETF TR
XTRACK MSCI EAFE
233051200
396
14775
SH
SOLE
0
0
14775
DISNEY WALT CO
COM DISNEY
254687106
1548
16020
SH
SOLE
12448
0
3571
DYCOM INDS INC
COM
267475101
551
21489
SH
SOLE
19906
0
1583
ECOLAB INC
COM
278865100
1318
8457
SH
SOLE
6906
0
1550
ENTERPRISE PRODS PARTNERS L
COM
293792107
1129
78919
SH
SOLE
54960
0
23959
EXPEDITORS INTL WASH INC
COM
302130109
1243
18631
SH
SOLE
16811
0
1820
FASTENAL CO
COM
311900104
1370
43839
SH
SOLE
39480
0
4359
FEDEX CORP
COM
31428X106
1370
11295
SH
SOLE
10126
0
1169
FIRST TR EXCHANGE-TRADED ALP
MID CAP VAL FD
33737M201
306
14494
SH
SOLE
14494
0
0
FIRST TR EXCHANGE-TRADED FD
SENIOR LN FD
33738D309
339
8123
SH
SOLE
8123
0
0
GILEAD SCIENCES INC
COM
375558103
250
3338
SH
SOLE
1773
0
1565
GOLDMAN SACHS GROUP INC
COM
38141G104
560
3621
SH
SOLE
46
0
3575
GOODYEAR TIRE & RUBR CO
COM
382550101
66
11255
SH
SOLE
11255
0
0
HERSHEY CO
COM
427866108
242
1825
SH
SOLE
923
0
902
HOME DEPOT INC
COM
437076102
2567
13750
SH
SOLE
10940
0
2810
HONEYWELL INTL INC
COM
438516106
297
2217
SH
SOLE
2183
0
34
ILLINOIS TOOL WKS INC
COM
452308109
1357
9551
SH
SOLE
8481
0
1070
INTEL CORP
COM
458140100
464
8576
SH
SOLE
6337
0
2239
INTERCONTINENTAL EXCHANGE IN
COM
45866F104
1244
15401
SH
SOLE
13854
0
1547
INTERNATIONAL BUSINESS MACHS
COM
459200101
526
4738
SH
SOLE
1510
0
3228
INVESCO EXCH TRD SLF IDX FD
BULSHS 2020 CB
46138J502
251
11937
SH
SOLE
11937
0
0
INVESCO EXCH TRD SLF IDX FD
BULSHS 2022 CB
46138J882
222
10464
SH
SOLE
10464
0
0
INVESCO EXCH TRD SLF IDX FD
BULSHS 2021 CB
46138J700
221
10535
SH
SOLE
10535
0
0
INVESCO QQQ TR
UNIT SER 1
46090E103
603
3168
SH
SOLE
2387
0
781
ISHARES INC
ESG MSCI EM ETF
46434G863
801
29257
SH
SOLE
29257
0
0
ISHARES INC
MSCI EM ASIA ETF
464286426
413
7246
SH
SOLE
7246
0
0
ISHARES INC
CORE MSCI EMKT
46434G103
1059
26156
SH
SOLE
23203
0
2953
ISHARES INC
MSCI CDA ETF
464286509
241
11024
SH
SOLE
11024
0
0
ISHARES INC
MIN VOL GBL ETF
464286525
342
4257
SH
SOLE
1407
0
2850
ISHARES TR
NATIONAL MUN ETF
464288414
859
7597
SH
SOLE
5930
0
1667
ISHARES TR
SHRT NAT MUN ETF
464288158
217
2041
SH
SOLE
257
0
1784
ISHARES TR
SH TR CRPORT ETF
464288646
1245
23786
SH
SOLE
22741
0
1044
ISHARES TR
TIPS BD ETF
464287176
1824
15465
SH
SOLE
14491
0
973
ISHARES TR
CORE MSCI PAC
46434V696
648
13970
SH
SOLE
13970
0
0
ISHARES TR
10-20 YR TRS ETF
464288653
24430
145754
SH
SOLE
99360
0
46394
ISHARES TR
EAFE SML CP ETF
464288273
7253
161786
SH
SOLE
151923
0
9862
ISHARES TR
USA MOMENTUM FCT
46432F396
2675
25121
SH
SOLE
20502
0
4619
ISHARES TR
US TREAS BD ETF
46429B267
423
15093
SH
SOLE
15084
0
9
ISHARES TR
CORE S&P SCP ETF
464287804
674
12006
SH
SOLE
4006
0
8001
ISHARES TR
RUSSELL 3000 ETF
464287689
871
5874
SH
SOLE
602
0
5272
ISHARES TR
1 3 YR TREAS BD
464287457
8140
93917
SH
SOLE
79297
0
14619
ISHARES TR
ESG MSCI EAFE
46435G516
543
10215
SH
SOLE
10215
0
0
ISHARES TR
BARCLAYS 7 10 YR
464287440
28331
233217
SH
SOLE
172668
0
60548
ISHARES TR
CORE DIV GRWTH
46434V621
399
12250
SH
SOLE
0
0
12250
ISHARES TR
3 7 YR TREAS BD
464288661
53461
400941
SH
SOLE
370743
0
30198
ISHARES TR
RUS 1000 VAL ETF
464287598
6153
62038
SH
SOLE
59874
0
2165
ISHARES TR
CORE US AGGBD ET
464287226
30006
260082
SH
SOLE
184686
0
75396
ISHARES TR
S&P MC 400GR ETF
464287606
284
1590
SH
SOLE
1590
0
0
ISHARES TR
S&P 500 GRWT ETF
464287309
1232
7467
SH
SOLE
6706
0
760
ISHARES TR
CORE S&P MCP ETF
464287507
298
2072
SH
SOLE
1623
0
448
ISHARES TR
MSCI EMG MKT ETF
464287234
8205
240415
SH
SOLE
128647
0
111768
ISHARES TR
RUSSELL 2000 ETF
464287655
1190
10400
SH
SOLE
5420
0
4980
ISHARES TR
S&P 500 VAL ETF
464287408
917
9526
SH
SOLE
8325
0
1201
ISHARES TR
RUS 1000 ETF
464287622
63765
450538
SH
SOLE
446056
0
4482
ISHARES TR
MSCI ACWI ETF
464288257
21828
348862
SH
SOLE
301643
0
47219
ISHARES TR
RUS 1000 GRW ETF
464287614
9434
62623
SH
SOLE
58678
0
3946
ISHARES TR
S&P MC 400VL ETF
464287705
243
2212
SH
SOLE
2212
0
0
ISHARES TR
20 YR TR BD ETF
464287432
27570
167121
SH
SOLE
118969
0
48152
ISHARES TR
MSCI EAFE ETF
464287465
5590
104569
SH
SOLE
96613
0
7956
ISHARES TR
USA QUALITY FCTR
46432F339
363
4476
SH
SOLE
65
0
4411
ISHARES TR
U.S. REAL ES ETF
464287739
1286
18486
SH
SOLE
18486
0
0
ISHARES TR
CORE S&P500 ETF
464287200
544
2106
SH
SOLE
484
0
1622
ISHARES TR
MSCI CHINA ETF
46429B671
5221
91201
SH
SOLE
74717
0
16484
ISHARES TR
CORE MSCI EURO
46434V738
835
22522
SH
SOLE
22522
0
0
ISHARES TR
S&P SML 600 GWT
464287887
250
1811
SH
SOLE
1811
0
0
ISHARES TR
RUSSELL 2000 ETF
464287655
26
600
SH
Put
SOLE
600
0
0
J P MORGAN EXCHANGE-TRADED F
ULTRA SHRT INC
46641Q837
1057
21278
SH
SOLE
21278
0
0
JOHN HANCOCK ETF TRUST
MULTIFACTR SML
47804J842
2076
109229
SH
SOLE
106037
0
3192
JOHNSON & JOHNSON
COM
478160104
1829
13949
SH
SOLE
12443
0
1506
JPMORGAN CHASE & CO
COM
46625H100
409
4539
SH
SOLE
2029
0
2510
L3HARRIS TECHNOLOGIES INC
COM
502431109
560
3107
SH
SOLE
2350
0
757
LIQUIDIA TECHNOLOGIES INC
COM
53635D202
963
204423
SH
SOLE
44679
0
159744
LOWES COS INC
COM
548661107
240
2791
SH
SOLE
2607
0
184
MAGELLAN MIDSTREAM PRTNRS LP
COM UNIT RP LP
559080106
604
16560
SH
SOLE
560
0
16000
MASTERCARD INC
CL A
57636Q104
726
3005
SH
SOLE
1711
0
1294
MEDTRONIC PLC
SHS
G5960L103
1331
14763
SH
SOLE
13085
0
1677
MICROSOFT CORP
COM
594918104
3464
21965
SH
SOLE
17744
0
4221
NEWMONT CORP
COM
651639106
369
8151
SH
SOLE
6300
0
1851
NIC INC
COM
62914B100
413
17975
SH
SOLE
17525
0
450
NORFOLK SOUTHERN CORP
COM
655844108
225
1541
SH
SOLE
1541
0
0
NORTHERN LTS FD TR IV
INTRNTINL ESG
66538H419
223
11145
SH
SOLE
11068
0
77
NORTHERN LTS FD TR IV
INSPIRE CORP
66538H633
842
34565
SH
SOLE
14352
0
20213
NORTHERN LTS FD TR IV
INSPIRE GBL HOPE
66538H658
1897
89497
SH
SOLE
46300
0
43197
NORTHERN LTS FD TR IV
INSPIRE SMAL ETF
66538H641
1099
57045
SH
SOLE
41789
0
15256
NOVO-NORDISK A S
ADR
670100205
284
4720
SH
SOLE
2220
0
2500
NUVEEN AMT FREE MUN CR INC F
COM
67071L106
407
27749
SH
SOLE
10749
0
17000
NUVEEN AMT FREE QLTY MUN INC
COM
670657105
573
42303
SH
SOLE
17760
0
24543
NUVEEN QUALITY MUNCP INCOME
COM
67066V101
285
20741
SH
SOLE
20741
0
0
ORACLE CORP
COM
68389X105
224
4636
SH
SOLE
4059
0
577
PAYPAL HLDGS INC
COM
70450Y103
229
2391
SH
SOLE
699
0
1692
PC CONNECTION INC
COM
69318J100
719
17451
SH
SOLE
17172
0
279
PEPSICO INC
COM
713448108
463
3855
SH
SOLE
3171
0
684
PFIZER INC
COM
717081103
252
7724
SH
SOLE
6759
0
965
PROCTER & GAMBLE CO
COM
742718109
1845
16769
SH
SOLE
13851
0
2918
PROSHARES TR
SHORT S&P 500 NE
74347B425
605
21855
SH
SOLE
21855
0
0
QUALCOMM INC
COM
747525103
1260
18618
SH
SOLE
16537
0
2081
REATA PHARMACEUTICALS INC
CL A
75615P103
16550
114657
SH
SOLE
94527
0
20130
ROLLINS INC
COM
775711104
758
20982
SH
SOLE
20652
0
330
ROPER TECHNOLOGIES INC
COM
776696106
1327
4256
SH
SOLE
3783
0
473
ROSS STORES INC
COM
778296103
2224
25573
SH
SOLE
25323
0
250
ROYAL BK CDA
COM
780087102
1874
30449
SH
SOLE
30449
0
0
SCHWAB STRATEGIC TR
INTL EQTY ETF
808524805
9105
352344
SH
SOLE
352118
0
226
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
2190
35752
SH
SOLE
35752
0
0
SELECT SECTOR SPDR TR
COMMUNICATION
81369Y852
222
5008
SH
SOLE
5008
0
0
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
349
6399
SH
SOLE
6399
0
0
SELECT SECTOR SPDR TR
SBI INT-INDS
81369Y704
305
5162
SH
SOLE
5162
0
0
SELECT SECTOR SPDR TR
SBI INT-FINL
81369Y605
234
11220
SH
SOLE
11220
0
0
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
6663
82899
SH
SOLE
69676
0
13223
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
227
4100
SH
SOLE
3966
0
134
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
314
3540
SH
SOLE
3540
0
0
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
219
2232
SH
SOLE
2232
0
0
SHERWIN WILLIAMS CO
COM
824348106
1293
2813
SH
SOLE
2491
0
322
SOUTHSIDE BANCSHARES INC
COM
84470P109
648
21333
SH
SOLE
21333
0
0
SPDR GOLD TRUST
GOLD SHS
78463V107
13761
92945
SH
SOLE
74280
0
18665
SPDR INDEX SHS FDS
S&P INTL SMLCP
78463X871
2441
107210
SH
SOLE
103517
0
3693
SPDR S&P 500 ETF TR
TR UNIT
78462F103
13958
54152
SH
SOLE
9942
0
44210
SPDR S&P 500 ETF TR
TR UNIT
78462F103
134
6200
SH
Call
SOLE
6200
0
0
SPDR S&P 500 ETF TR
TR UNIT
78462F103
44
2000
SH
Call
SOLE
2000
0
0
SPDR S&P 500 ETF TR
TR UNIT
78462F103
662
36300
SH
Call
SOLE
36300
0
0
SPDR S&P 500 ETF TR
TR UNIT
78462F103
454
23300
SH
Call
SOLE
9400
0
13900
SPDR S&P 500 ETF TR
TR UNIT
78462F103
148
7500
SH
Call
SOLE
7500
0
0
SPDR SER TR
PORTFOLIO LN TSR
78464A664
12199
258245
SH
SOLE
252760
0
5485
SPROTT PHYSICAL GOLD TRUST
UNIT
85207H104
3633
276898
SH
SOLE
276898
0
0
STARBUCKS CORP
COM
855244109
216
3286
SH
SOLE
341
0
2945
STRYKER CORP
COM
863667101
1176
7065
SH
SOLE
6370
0
695
TERADYNE INC
COM
880770102
532
9824
SH
SOLE
9824
0
0
THERMO FISHER SCIENTIFIC INC
COM
883556102
1335
4709
SH
SOLE
4254
0
455
UNITEDHEALTH GROUP INC
COM
91324P102
258
1036
SH
SOLE
644
0
392
VAIL RESORTS INC
COM
91879Q109
735
4976
SH
SOLE
4930
0
46
VANGUARD INDEX FDS
GROWTH ETF
922908736
1401
8942
SH
SOLE
8487
0
455
VANGUARD INDEX FDS
SML CP GRW ETF
922908595
251
1671
SH
SOLE
1600
0
71
VANGUARD INDEX FDS
REAL ESTATE ETF
922908553
3345
47883
SH
SOLE
41153
0
6729
VANGUARD INDEX FDS
SMALL CP ETF
922908751
8206
71083
SH
SOLE
70625
0
458
VANGUARD INDEX FDS
EXTEND MKT ETF
922908652
7035
77704
SH
SOLE
59721
0
17983
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
178399
753311
SH
SOLE
554664
0
198647
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
203
2281
SH
SOLE
2184
0
97
VANGUARD INTL EQUITY INDEX F
TT WRLD ST ETF
922042742
852
13562
SH
SOLE
13562
0
0
VANGUARD INTL EQUITY INDEX F
FTSE SMCAP ETF
922042718
6014
76852
SH
SOLE
76792
0
60
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
7319
218140
SH
SOLE
217287
0
853
VANGUARD SCOTTSDALE FDS
VNG RUS2000IDX
92206C664
6414
69554
SH
SOLE
67021
0
2533
VANGUARD SCOTTSDALE FDS
INTER TERM TREAS
92206C706
9951
141051
SH
SOLE
129325
0
11726
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
921908844
561
5424
SH
SOLE
2938
0
2486
VANGUARD TAX-MANAGED INTL FD
FTSE DEV MKT ETF
921943858
17179
515253
SH
SOLE
302777
0
212476
VANGUARD WORLD FD
MEGA CAP INDEX
921910873
1301
14302
SH
SOLE
14299
0
3
VERIZON COMMUNICATIONS INC
COM
92343V104
342
6372
SH
SOLE
3834
0
2538
VISA INC
COM CL A
92826C839
2618
16252
SH
SOLE
15169
0
1083
WALGREENS BOOTS ALLIANCE INC
COM
931427108
1243
27161
SH
SOLE
24523
0
2638
WALMART INC
COM
931142103
1314
11569
SH
SOLE
10464
0
1105
WESTAMERICA BANCORPORATION
COM
957090103
440
7487
SH
SOLE
7364
0
123
WISDOMTREE TR
EUROPE HEDGED EQ
97717X701
23
1600
SH
Put
SOLE
1600
0
0
WISDOMTREE TR
EUROPE HEDGED EQ
97717X701
595
11603
SH
SOLE
10316
0
1287