UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                   FORM 13F

                              FORM 13F COVER PAGE

           Report for the Calendar Year or Quarter Ended: 09/30/2012

Check here if this is an Amendment[ ];   Amendment Number:____________
This Amendment (Check only one.):                [ ]  is a restatement.
                                                 [ ]  adds new holdings entries.

Institutional Investment Manager Filing this report:
Name:       Ifrah Financial Services, Inc.
Address:    17300 Chenal Parkway, Suite 150
            Little Rock, AR 72223

13F File Number: 28-12063

The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:           Patrick Ifrah
Title:          President & CEO
Telephone:      501-821-7733

Signature, Place, and Date of Signing:

/s/Patrick Ifrah          Little Rock, AR        11/08/2012

Report Type (Check only one.):
[X]        13F HOLDINGS REPORT
[ ]        13F NOTICE
[ ]        13F COMBINATION REPORT

List of other managers reporting for this Manager:
None

I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934.


FORM 13F SUMMARY PAGE

Report Summary:
Number of Other Included Managers:          0
Form 13F Information Table Entry Total:    95
Form 13F Information Table Value Total:   189,951,000

List of Other Included Managers:
None


                                                                     
                                                     FORM 13F INFORMATION TABLE

SECURITY NAME        TITLE OF   CUSIP         VALUE        SHARES    DISCRETION OTHER   VOTING
		       CLASS               (THOUSANDS)                        MANAGERS  AUTH
A Schulman		COM	808194104	433	18,170.91305 SH	SOLE	N/A	SOLE
Abbott Laboratories	COM	002824100	1,569	22,886.00000 SH	SOLE	N/A	SOLE
Aetna			COM	00817Y108	961	24,284.63741 SH	SOLE	N/A	SOLE
American Eagle Outfitt	COM	02553E106	524	24,887.65866 SH	SOLE	N/A	SOLE
Ascena Retail Group, I	COM	04351G101	254	11,871.26658 SH	SOLE	N/A	SOLE
Assurant		COM	04621X108	545	14,628.04182 SH	SOLE	N/A	SOLE
AT&T			COM	001957109	965	25,609.14342 SH	SOLE	N/A	SOLE
Ball			COM	058498106	477	11,281.60004 SH	SOLE	N/A	SOLE
Barclays Bank iPath ET	COM	06738C778	2,808	63,529.28515 SH	SOLE	N/A	SOLE
Brocade Communications	COM	111621306	208	35,136.86214 SH	SOLE	N/A	SOLE
CA, Inc.		COM	204912109	582	22,591.93788 SH	SOLE	N/A	SOLE
CGI Group A		COM	39945C109	416	15,498.20193 SH	SOLE	N/A	SOLE
Cigna			COM	125509109	839	17,787.78601 SH	SOLE	N/A	SOLE
Cisco Systems		COM	17275R102	338	17,725.55568 SH	SOLE	N/A	SOLE
Coca-Cola Co.		COM	191216100	379	10,010.00000 SH	SOLE	N/A	SOLE
Comcast A		COM	20030N101	672	18,805.95960 SH	SOLE	N/A	SOLE
Constellation Brands A	COM	21036P108	761	23,537.09525 SH	SOLE	N/A	SOLE
Coventry Health Care	COM	222862104	725	17,396.01606 SH	SOLE	N/A	SOLE
CVS Caremark		COM	126650100	640	13,231.19293 SH	SOLE	N/A	SOLE
Discover Financial Ser	COM	254709108	934	23,533.67524 SH	SOLE	N/A	SOLE
EnerSys			COM	29275Y102	372	10,562.35869 SH	SOLE	N/A	SOLE
Exxon Mobil Corp.	COM	30231G102	1,074	11,750.62429 SH	SOLE	N/A	SOLE
Foot Locker		COM	344849104	1,015	28,603.99543 SH	SOLE	N/A	SOLE
General Electric	COM	369604103	713	31,398.00000 SH	SOLE	N/A	SOLE
Home Depot		COM	437076102	729	12,081.87430 SH	SOLE	N/A	SOLE
Intel			COM	458140100	589	26,016.67627 SH	SOLE	N/A	SOLE
Interactive Brokers Gr	COM	45841N107	596	42,555.28866 SH	SOLE	N/A	SOLE
iShares Barclays 1-3 Y	COM	464288646	1,540	14,569.92571 SH	SOLE	N/A	SOLE
iShares Barclays 1-3 Y	COM	464287457	2,780	32,907.85191 SH	SOLE	N/A	SOLE
iShares Barclays 10-20	COM	464288653	8,026	58,701.22522 SH	SOLE	N/A	SOLE
iShares Barclays 20 Ye	COM	464287432	2,110	16,991.29146 SH	SOLE	N/A	SOLE
iShares Barclays 3-7 Y	COM	464288661	5,844	47,238.42141 SH	SOLE	N/A	SOLE
iShares Barclays 7-10 	COM	464287440	1,876	17,299.75375 SH	SOLE	N/A	SOLE
iShares Barclays Aggre	COM	464287226	3,503	31,154.95486 SH	SOLE	N/A	SOLE
iShares Barclays Gover	COM	464288596	1,704	14,678.46013 SH	SOLE	N/A	SOLE
iShares Barclays MBS B	COM	464288588	5,174	47,398.95615 SH	SOLE	N/A	SOLE
iShares Barclays Short	COM	464288679	15,211	138,005.9372 SH	SOLE	N/A	SOLE
iShares Barclays TIPS 	COM	464287176	5,631	46,253.29755 SH	SOLE	N/A	SOLE
iShares Cohen & Steers	COM	464287564	2,875	36,939.25432 SH	SOLE	N/A	SOLE
iShares Dow Jones US F	COM	464287770	659	11,853.85713 SH	SOLE	N/A	SOLE
iShares Dow Jones US T	COM	464287713	720	28,238.32417 SH	SOLE	N/A	SOLE
iShares iBoxx $ High Y	COM	464288513	2,839	30,759.81959 SH	SOLE	N/A	SOLE
iShares iBoxx$ Corp Bd	COM	464287242	9,588	78,741.69095 SH	SOLE	N/A	SOLE
iShares MSCI Canada In	COM	464286509	1,049	36,836.46546 SH	SOLE	N/A	SOLE
iShares MSCI EAFE Smal	COM	464288273	4,393	113,534.5199 SH	SOLE	N/A	SOLE
iShares MSCI EAFE Valu	COM	464288877	6,064	133,542.9849 SH	SOLE	N/A	SOLE
iShares MSCI Germany I	COM	464286806	359	15,940.52403 SH	SOLE	N/A	SOLE
iShares MSCI Italy Ind	COM	464286855	342	28,491.59871 SH	SOLE	N/A	SOLE
iShares MSCI Mexico In	COM	464286822	1,064	16,275.23044 SH	SOLE	N/A	SOLE
iShares MSCI Spain Ind	COM	464286764	353	12,748.37908 SH	SOLE	N/A	SOLE
iShares MSCI Taiwan In	COM	464286731	358	26,823.99280 SH	SOLE	N/A	SOLE
iShares S&P 500/BARRA 	COM	464287408	11,463	174,246.5101 SH	SOLE	N/A	SOLE
iShares S&P MidCap 400	COM	464287606	9,158	81,805.65140 SH	SOLE	N/A	SOLE
iShares S&P SmallCap 6	COM	464287879	7,479	94,676.22863 SH	SOLE	N/A	SOLE
iShares Tr Msci Emerg 	COM	464287234	4,120	99,711.78930 SH	SOLE	N/A	SOLE
KLA-Tencor		COM	482480100	481	10,094.79947 SH	SOLE	N/A	SOLE
Kroger			COM	501044101	357	15,180.58204 SH	SOLE	N/A	SOLE
Kulicke & Soffa Indust	COM	501242101	369	35,560.95722 SH	SOLE	N/A	SOLE
Lear			COM	521865204	494	13,081.37245 SH	SOLE	N/A	SOLE
Macy's			COM	55616P104	873	23,228.04893 SH	SOLE	N/A	SOLE
Marathon Oil Corporati	COM	565849106	377	12,770.44551 SH	SOLE	N/A	SOLE
Marathon Petroleum Cor	COM	56585A102	625	11,457.84062 SH	SOLE	N/A	SOLE
Mattel			COM	577081102	413	11,651.85449 SH	SOLE	N/A	SOLE
Microsoft		COM	594918104	584	19,637.84021 SH	SOLE	N/A	SOLE
Multimedia Games	COM	625453105	205	13,055.63443 SH	SOLE	N/A	SOLE
Net 1 Ueps Technologie	COM	64107N206	271	30,032.56103 SH	SOLE	N/A	SOLE
Pfizer			COM	717081103	401	16,150.80591 SH	SOLE	N/A	SOLE
Schwab Intl Equity ETF	COM	808524805	266	10,339.00000 SH	SOLE	N/A	SOLE
Schwab St US Treasury 	COM	808524862	600	11,883.00000 SH	SOLE	N/A	SOLE
Schwab US Large Cap ET	COM	808524201	556	16,273.00000 SH	SOLE	N/A	SOLE
Schwab US Mid-Cap ETF	COM	808524508	458	16,980.00000 SH	SOLE	N/A	SOLE
Schwab US Small Cap ET	COM	808524607	378	10,116.00000 SH	SOLE	N/A	SOLE
SPDR Barclays Intl Tre	COM	78464A516	2,915	47,338.00000 SH	SOLE	N/A	SOLE
Spectrum Pharmaceutica	COM	84763A108	250	21,415.92001 SH	SOLE	N/A	SOLE
Standard Motor Product	COM	853666105	239	12,998.35009 SH	SOLE	N/A	SOLE
Symantec		COM	871503108	380	21,187.90086 SH	SOLE	N/A	SOLE
TE Connectivity Ltd.	COM	H8912P106	402	11,839.12389 SH	SOLE	N/A	SOLE
Telecom Corp New Zld A	COM	879278208	490	50,424.76114 SH	SOLE	N/A	SOLE
Ternium SA ADR		ORD	881694103	346	17,655.00261 SH	SOLE	N/A	SOLE
The Western Union Comp	COM	959802109	214	11,750.58346 SH	SOLE	N/A	SOLE
UnitedHealth Group	COM	91324P102	1,052	18,999.22351 SH	SOLE	N/A	SOLE
USA Mobility		COM	90341G103	261	22,069.38343 SH	SOLE	N/A	SOLE
Vanguard Emerging Mark	COM	922042858	1,667	39,956.93160 SH	SOLE	N/A	SOLE
Vanguard Intl Equity I	COM	922042775	7,416	172,634.7292 SH	SOLE	N/A	SOLE
Vanguard Large Cap ETF	COM	922908637	3,353	51,055.30535 SH	SOLE	N/A	SOLE
Vanguard Mega Cap 300 	COM	921910816	2,327	40,933.01641 SH	SOLE	N/A	SOLE
Vanguard Mega Cap 300 	COM	921910840	1,879	43,780.26990 SH	SOLE	N/A	SOLE
Vanguard Mid-Cap Growt	COM	922908538	3,079	45,451.88144 SH	SOLE	N/A	SOLE
Vanguard Mid-Cap Value	COM	922908512	2,793	48,222.22573 SH	SOLE	N/A	SOLE
Vanguard MSCI European	COM	922042874	1,049	23,184.35046 SH	SOLE	N/A	SOLE
Vanguard REIT Index ET	COM	922908553	1,961	30,186.31346 SH	SOLE	N/A	SOLE
Vanguard Small Cap Gro	COM	922908595	5,825	66,019.69856 SH	SOLE	N/A	SOLE
Vanguard Small Cap Val	COM	922908611	6,304	87,691.21958 SH	SOLE	N/A	SOLE
Verizon Communications	COM	92343V104	487	10,701.62801 SH	SOLE	N/A	SOLE
Wal-Mart Stores		COM	931142103	1,154	15,640.98790 SH	SOLE	N/A	SOLE