UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                                   FORM 13F

                              FORM 13F COVER PAGE

           Report for the Calendar Year or Quarter Ended: 9/30/2011

Check here if this is an Amendment[ ];   Amendment Number:____________
This Amendment (Check only one.):                [ ]  is a restatement.
                                                 [ ]  adds new holdings entries.

Institutional Investment Manager Filing this report:
Name:       Ifrah Financial Services, Inc.
Address:    17300 Chenal Parkway, Suite 150
            Little Rock, AR 72223

13F File Number: 28-12063

The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:           Patrick Ifrah
Title:          President & CEO
Telephone:      501-821-7733

Signature, Place, and Date of Signing:

/s/Patrick Ifrah          Little Rock, AR        11/8/2011

Report Type (Check only one.):
[X]        13F HOLDINGS REPORT
[ ]        13F NOTICE
[ ]        13F COMBINATION REPORT

List of other managers reporting for this Manager:
None

I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934.


FORM 13F SUMMARY PAGE

Report Summary:
Number of Other Included Managers:          0
Form 13F Information Table Entry Total:    84
Form 13F Information Table Value Total:   157,925,000

List of Other Included Managers:
None


                                                                     
                                                     FORM 13F INFORMATION TABLE
SECURITY NAME         CLASS     CUSIP          VALUE    SHARES      DISCRETION OTHER   VOTING
Abbott Laboratories	COM	002824100	1,210	23,662.15229 SH	SOLE	N/A	SOLE
Aetna			COM	00817Y108	699	19,248.88324 SH	SOLE	N/A	SOLE
AmTrust Financial Serv	COM	032359309	287	12,906.76561 SH	SOLE	N/A	SOLE
Assurant		COM	04621X108	384	10,727.95219 SH	SOLE	N/A	SOLE
AT&T			COM	001957109	831	29,160.08821 SH	SOLE	N/A	SOLE
Ball			COM	058498106	367	11,859.35556 SH	SOLE	N/A	SOLE
Barclays Bank iPath ET	COM	06738C778	1,938	46,444.00000 SH	SOLE	N/A	SOLE
BBVA Banco Frances SA 	ORD	07329M100	239	43,605.68342 SH	SOLE	N/A	SOLE
Buckeye Technologies I	COM	118255108	305	12,653.91837 SH	SOLE	N/A	SOLE
CenterPoint Energy	COM	15189T107	577	29,443.37542 SH	SOLE	N/A	SOLE
CGI Group A		COM	39945C109	302	16,063.57601 SH	SOLE	N/A	SOLE
Cigna			COM	125509109	930	22,188.90194 SH	SOLE	N/A	SOLE
Comcast A		COM	20030N101	342	16,365.36815 SH	SOLE	N/A	SOLE
Coventry Health Care	COM	222862104	791	27,464.51087 SH	SOLE	N/A	SOLE
Dell			COM	24702R101	201	14,240.01504 SH	SOLE	N/A	SOLE
Deluxe			COM	248019101	204	11,018.79252 SH	SOLE	N/A	SOLE
Discover Financial Ser	COM	254709108	277	12,095.29671 SH	SOLE	N/A	SOLE
Dow Chemical		COM	260543103	247	11,016.26910 SH	SOLE	N/A	SOLE
Duke Energy		COM	26441C105	264	13,245.72909 SH	SOLE	N/A	SOLE
DuPont De Nemours E.I.	COM	263534109	410	10,277.48442 SH	SOLE	N/A	SOLE
Endo Pharmaceutical Hl	COM	29264F205	505	18,050.44504 SH	SOLE	N/A	SOLE
Exxon Mobil Corp.	COM	30231G102	1,885	25,967.15249 SH	SOLE	N/A	SOLE
Foot Locker		COM	344849104	648	32,293.29967 SH	SOLE	N/A	SOLE
General Electric	COM	369604103	628	41,298.00000 SH	SOLE	N/A	SOLE
Gilead Sciences		COM	375558103	404	10,426.21966 SH	SOLE	N/A	SOLE
Healthspring		COM	42224N101	1,126	30,898.57985 SH	SOLE	N/A	SOLE
Herbalife		COM	G4412G101	743	13,876.07756 SH	SOLE	N/A	SOLE
Home Depot		COM	437076102	432	13,162.50510 SH	SOLE	N/A	SOLE
Humana			COM	444859102	987	13,575.13364 SH	SOLE	N/A	SOLE
Intel			COM	458140100	861	40,366.54013 SH	SOLE	N/A	SOLE
iShares Barclays 1-3 Y	COM	464287457	2,798	33,089.19620 SH	SOLE	N/A	SOLE
iShares Barclays 1-3 Y	COM	464288646	1,564	15,046.94712 SH	SOLE	N/A	SOLE
iShares Barclays 10-20	COM	464288653	2,144	16,223.07713 SH	SOLE	N/A	SOLE
iShares Barclays 20 Ye	COM	464287432	7,650	63,334.66322 SH	SOLE	N/A	SOLE
iShares Barclays 3-7 Y	COM	464288661	1,889	15,553.48942 SH	SOLE	N/A	SOLE
iShares Barclays 7-10 	COM	464287440	5,207	49,566.05267 SH	SOLE	N/A	SOLE
iShares Barclays Aggre	COM	464287226	3,508	31,865.45812 SH	SOLE	N/A	SOLE
iShares Barclays Gover	COM	464288596	1,695	15,022.49020 SH	SOLE	N/A	SOLE
iShares Barclays MBS B	COM	464288588	8,226	76,034.77364 SH	SOLE	N/A	SOLE
iShares Barclays Short	COM	464288679	12,972	117,666.9492 SH	SOLE	N/A	SOLE
iShares Barclays TIPS 	COM	464287176	1,761	15,409.35704 SH	SOLE	N/A	SOLE
iShares Cohen & Steers	COM	464287564	2,315	37,743.79399 SH	SOLE	N/A	SOLE
iShares Dow Jones US T	COM	464287721	830	14,048.03285 SH	SOLE	N/A	SOLE
iShares iBoxx $ High Y	COM	464288513	2,558	30,883.92527 SH	SOLE	N/A	SOLE
iShares iBoxx$ Corp Bd	COM	464287242	8,457	75,300.53973 SH	SOLE	N/A	SOLE
iShares MSCI Canada In	COM	464286509	917	35,990.69577 SH	SOLE	N/A	SOLE
iShares MSCI EAFE Smal	COM	464288273	3,073	87,976.00000 SH	SOLE	N/A	SOLE
iShares MSCI EAFE Valu	COM	464288877	4,538	109,381.6492 SH	SOLE	N/A	SOLE
iShares MSCI Hong Kong	COM	464286871	832	58,127.06587 SH	SOLE	N/A	SOLE
iShares MSCI Japan Ind	COM	464286848	661	69,913.20077 SH	SOLE	N/A	SOLE
iShares MSCI Japan Sma	COM	464286582	1,047	22,913.12884 SH	SOLE	N/A	SOLE
iShares MSCI Singapore	COM	464286673	280	25,530.16600 SH	SOLE	N/A	SOLE
iShares MSCI United Ki	COM	464286699	906	61,342.05980 SH	SOLE	N/A	SOLE
iShares S&P 500/BARRA 	COM	464287309	8,430	137,660.8717 SH	SOLE	N/A	SOLE
iShares S&P MidCap 400	COM	464287606	6,372	70,930.82993 SH	SOLE	N/A	SOLE
iShares S&P SmallCap 6	COM	464287879	5,262	88,901.75313 SH	SOLE	N/A	SOLE
iShares Tr Msci Emerg 	COM	464287234	2,654	75,643.00000 SH	SOLE	N/A	SOLE
Lifepoint Hospitals	COM	53219L109	396	10,820.07102 SH	SOLE	N/A	SOLE
Maiden Holdings, Ltd.	COM	G5753U112	207	28,039.25845 SH	SOLE	N/A	SOLE
Mattel			COM	577081102	336	12,997.30432 SH	SOLE	N/A	SOLE
Meadowbrook Insurance 	COM	58319P108	514	57,766.00814 SH	SOLE	N/A	SOLE
Nippon Telegraph & Tel	ORD	654624105	325	13,587.04558 SH	SOLE	N/A	SOLE
Sealed Air		COM	81211K100	264	15,850.51318 SH	SOLE	N/A	SOLE
SPDR Barclays Intl Tre	COM	78464A516	2,268	37,731.00000 SH	SOLE	N/A	SOLE
Symantec		COM	871503108	364	22,345.05080 SH	SOLE	N/A	SOLE
TE Connectivity Ltd.	COM	H8912P106	347	12,344.31494 SH	SOLE	N/A	SOLE
Telecom Argentina SA	COM	879273209	456	24,512.40277 SH	SOLE	N/A	SOLE
Telecom Corporation of	ORD	879278208	1,011	102,428.5844 SH	SOLE	N/A	SOLE
UnitedHealth Group	COM	91324P102	904	19,612.36994 SH	SOLE	N/A	SOLE
USA Mobility		COM	90341G103	515	39,032.00954 SH	SOLE	N/A	SOLE
Valero Energy		COM	91913Y100	321	18,060.97182 SH	SOLE	N/A	SOLE
Vanguard Emerging Mark	COM	922042858	1,397	38,994.49155 SH	SOLE	N/A	SOLE
Vanguard Intl Equity I	COM	922042775	6,509	168,122.8496 SH	SOLE	N/A	SOLE
Vanguard Large Cap ETF	COM	922908637	2,767	53,586.37810 SH	SOLE	N/A	SOLE
Vanguard Mega Cap 300 	COM	921910840	1,571	45,776.13789 SH	SOLE	N/A	SOLE
Vanguard Mega Cap 300 	COM	921910816	1,878	43,162.31880 SH	SOLE	N/A	SOLE
Vanguard Mid-Cap Growt	COM	922908538	2,615	48,128.08988 SH	SOLE	N/A	SOLE
Vanguard Mid-Cap Value	COM	922908512	2,349	50,645.15102 SH	SOLE	N/A	SOLE
Vanguard REIT Index ET	COM	922908553	1,592	31,312.17447 SH	SOLE	N/A	SOLE
Vanguard Small Cap Gro	COM	922908595	4,679	69,982.57954 SH	SOLE	N/A	SOLE
Vanguard Small Cap Val	COM	922908611	5,109	91,922.47617 SH	SOLE	N/A	SOLE
Wal-Mart Stores		COM	931142103	543	10,463.00000 SH	SOLE	N/A	SOLE
World Acceptance	COM	981419104	743	13,291.73773 SH	SOLE	N/A	SOLE
YPF Sociedad Anonima A	ORD	984245100	375	10,976.21174 SH	SOLE	N/A	SOLE