-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 TrkTGJOgNC034GPwd+N0eNbgBa5wmns+j353y2+C6FMcvfQpiEFKZ1O3ICDKA2jJ
 Ha34Zpr/+/Uoy38u0cxKBg==

<SEC-DOCUMENT>0001225208-10-019811.txt : 20100825
<SEC-HEADER>0001225208-10-019811.hdr.sgml : 20100825
<ACCEPTANCE-DATETIME>20100825170546
ACCESSION NUMBER:		0001225208-10-019811
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100825
FILED AS OF DATE:		20100825
DATE AS OF CHANGE:		20100825

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Metcalfe Walter
		CENTRAL INDEX KEY:			0001381096

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-33145
		FILM NUMBER:		101038269

	MAIL ADDRESS:	
		STREET 1:		SALLY BEAUTY HOLDINGS, INC.
		STREET 2:		3001 COLORADO BOULEVARD
		CITY:			DENTON
		STATE:			TX
		ZIP:			76210

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Sally Beauty Holdings, Inc.
		CENTRAL INDEX KEY:			0001368458
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-RETAIL STORES, NEC [5990]
		IRS NUMBER:				362257936
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		3001 COLORADO BOULEVARD
		CITY:			DENTON
		STATE:			TX
		ZIP:			76210
		BUSINESS PHONE:		(940) 898-7500

	MAIL ADDRESS:	
		STREET 1:		3001 COLORADO BOULEVARD
		CITY:			DENTON
		STATE:			TX
		ZIP:			76210

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	New Sally Holdings, Inc.
		DATE OF NAME CHANGE:	20060707
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-08-25</periodOfReport>

    <issuer>
        <issuerCik>0001368458</issuerCik>
        <issuerName>Sally Beauty Holdings, Inc.</issuerName>
        <issuerTradingSymbol>SBH</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001381096</rptOwnerCik>
            <rptOwnerName>Metcalfe Walter</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O SALLY BEAUTY HOLDINGS, INC</rptOwnerStreet1>
            <rptOwnerStreet2>3001 COLORADO BLVD</rptOwnerStreet2>
            <rptOwnerCity>DENTON</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>76210</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-08-25</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>10000.0000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>8.5341</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>35000.0000</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>by trust</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">Includes 15,000 shares previously held directly by the reporting person which were transferred to the Walter L. Metcalfe, Jr. Trust and are now held indirectly by the reporting person.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Matt Haltom, Attorney-in-fact</signatureName>
        <signatureDate>2010-08-25</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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