0001373715-14-000075.txt : 20140424 0001373715-14-000075.hdr.sgml : 20140424 20140424195629 ACCESSION NUMBER: 0001373715-14-000075 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20140422 FILED AS OF DATE: 20140424 DATE AS OF CHANGE: 20140424 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: ServiceNow, Inc. CENTRAL INDEX KEY: 0001373715 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 000000000 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 3260 JAY STREET CITY: SANTA CLARA STATE: CA ZIP: 95054 BUSINESS PHONE: 408-501-8550 MAIL ADDRESS: STREET 1: 3260 JAY STREET CITY: SANTA CLARA STATE: CA ZIP: 95054 FORMER COMPANY: FORMER CONFORMED NAME: SERVICE-NOW.COM DATE OF NAME CHANGE: 20060823 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: LUDDY FREDERIC B CENTRAL INDEX KEY: 0001259158 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35580 FILM NUMBER: 14782825 4 1 wf-form4_139838377826351.xml FORM 4 X0306 4 2014-04-22 0 0001373715 ServiceNow, Inc. NOW 0001259158 LUDDY FREDERIC B C/O SERVICENOW, INC. 4810 EASTGATE MALL SAN DIEGO CA 92121 1 1 0 0 CHIEF PRODUCT OFFICER Common Stock 2014-04-04 5 G 0 E 6618352 0 D 1001587 D Common Stock 2014-04-04 5 G 0 E 6618352 0 A 6623838 I by Frederic B. Luddy Family Trust Common Stock 2014-04-22 4 S 0 9028 54.0293 D 992559 D Common Stock 2014-04-22 4 S 0 40772 54.8497 D 951787 D Common Stock 2014-04-22 4 S 0 200 55.29 D 951587 D Common Stock 2014-04-22 4 S 0 400 54.01 D 53800 I by Spouse Common Stock 2014-04-22 4 S 0 1000 54.846 D 52800 I by Spouse Common Stock 2014-04-23 4 S 0 29969 53.0865 D 921618 D Common Stock 2014-04-23 4 S 0 14702 54.1553 D 906916 D Common Stock 2014-04-23 4 S 0 5329 54.6966 D 901587 D Common Stock 2014-04-24 4 S 0 2590 46.0872 D 497410 I by Frederic B. Luddy CRT, LLC Common Stock 2014-04-24 4 S 0 4700 47.0779 D 492710 I by Frederic B. Luddy CRT, LLC Common Stock 2014-04-24 4 S 0 3400 48.3906 D 489310 I by Frederic B. Luddy CRT, LLC Common Stock 2014-04-24 4 S 0 19082 49.4596 D 470228 I by Frederic B. Luddy CRT, LLC Common Stock 2014-04-24 4 S 0 17478 50.0177 D 452750 I by Frederic B. Luddy CRT, LLC Common Stock 2014-04-24 4 S 0 1600 52.4344 D 451150 I by Frederic B. Luddy CRT, LLC Common Stock 2014-04-24 4 S 0 350 53.5943 D 450800 I by Frederic B. Luddy CRT, LLC Common Stock 2014-04-24 4 S 0 800 54.4263 D 450000 I by Frederic B. Luddy CRT, LLC Common Stock 1070000 I by Luddy Family Dynasty Trust LLC Common Stock 50000 I by Spouse's Trust This transaction involved a gift of securities by the Reporting Person to the Frederic B. Luddy Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the trust, and this report should not be deemed an admission that the Reporting Person is the beneficial owner of these shares for purposes of Section 16 or for any other purpose. These shares are owned by the Frederic B. Luddy Family Trust. The Reporting Person is the trustee and trustor of the trust. The Reporting Person disclaims beneficial ownership of these securities, except to the extent of his pecuniary interest therein and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for Section 16 or any other purpose. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1). Represents the weighted average sales price per share. The shares sold at prices ranging from $53.28 to $54.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $54.29 to $55.28 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $53.34 to $54.26 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $54.38 to $55.17 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $52.55 to $53.54 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $53.57 to $54.56 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $54.58 to $55.09 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $45.51 to $46.48 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $46.64 to $47.56 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $47.76 to $48.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $48.79 to $49.78 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $49.79 to $50.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $52.10 to $52.69 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $53.29 to $54.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $54.40 to $54.47 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. /s/ Frederic B. Luddy by Ethan Christensen, Attorney-in-Fact 2014-04-24