0001373715-13-000059.txt : 20130805 0001373715-13-000059.hdr.sgml : 20130805 20130805195112 ACCESSION NUMBER: 0001373715-13-000059 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130801 FILED AS OF DATE: 20130805 DATE AS OF CHANGE: 20130805 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: ServiceNow, Inc. CENTRAL INDEX KEY: 0001373715 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 000000000 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 4810 EASTGATE MALL CITY: SAN DIEGO STATE: CA ZIP: 92121 BUSINESS PHONE: 858-720-0477 MAIL ADDRESS: STREET 1: 4810 EASTGATE MALL CITY: SAN DIEGO STATE: CA ZIP: 92121 FORMER COMPANY: FORMER CONFORMED NAME: SERVICE-NOW.COM DATE OF NAME CHANGE: 20060823 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: LUDDY FREDERIC B CENTRAL INDEX KEY: 0001259158 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35580 FILM NUMBER: 131011544 4 1 wf-form4_137574666228001.xml FORM 4 X0306 4 2013-08-01 0 0001373715 ServiceNow, Inc. NOW 0001259158 LUDDY FREDERIC B C/O SERVICENOW, INC. 4810 EASTGATE MALL SAN DIEGO CA 92121 1 1 0 0 CHIEF PRODUCT OFFICER Common Stock 9329138 D Common Stock 129000 I by Spouse Common Stock 2013-08-01 4 S 0 2700 43.1744 D 127300 I by Spouse's Trust Common Stock 2013-08-01 4 S 0 21800 44.3762 D 105500 I by Spouse's Trust Common Stock 2013-08-01 4 S 0 8772 44.9662 D 96728 I by Spouse's Trust Common Stock 2013-08-01 4 S 0 4228 46.2123 D 92500 I by Spouse's Trust Common Stock 2013-08-01 4 S 0 2500 47.1138 D 90000 I by Spouse's Trust Common Stock 2013-08-01 4 S 0 3900 43.2874 D 1201100 I by Luddy Family Dynasty Trust LLC Common Stock 2013-08-01 4 S 0 26035 44.4345 D 1175065 I by Luddy Family Dynasty Trust LLC Common Stock 2013-08-01 4 S 0 7700 45.0595 D 1167365 I by Luddy Family Dynasty Trust LLC Common Stock 2013-08-01 4 S 0 4865 46.2681 D 1162500 I by Luddy Family Dynasty Trust LLC Common Stock 2013-08-01 4 S 0 2500 47.1506 D 1160000 I by Luddy Family Dynasty Trust LLC The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan. Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (1). Represents the weighted average sales price per share. The shares sold at prices ranging from $42.65 to $43.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $43.65 to $44.64 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $44.67 to $45.66 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $45.75 to $46.71 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $46.76 to $47.41 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $42.81 to $43.75 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $43.84 to $44.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $44.85 to $45.76 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $45.86 to $46.77 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $46.89 to $47.43 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. /s/ Frederic B. Luddy by Ethan Christensen, Attorney-in-Fact 2013-08-05