0001140361-13-007891.txt : 20130219
0001140361-13-007891.hdr.sgml : 20130219
20130215190512
ACCESSION NUMBER: 0001140361-13-007891
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20130213
FILED AS OF DATE: 20130215
DATE AS OF CHANGE: 20130215
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: LUDDY FREDERIC B
CENTRAL INDEX KEY: 0001259158
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-35580
FILM NUMBER: 13621111
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: ServiceNow, Inc.
CENTRAL INDEX KEY: 0001373715
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372]
IRS NUMBER: 000000000
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 12225 EL CAMINO REAL
STREET 2: SUITE 100
CITY: SAN DIEGO
STATE: CA
ZIP: 92130
BUSINESS PHONE: 858-720-0477
MAIL ADDRESS:
STREET 1: 12225 EL CAMINO REAL
STREET 2: SUITE 100
CITY: SAN DIEGO
STATE: CA
ZIP: 92130
FORMER COMPANY:
FORMER CONFORMED NAME: SERVICE-NOW.COM
DATE OF NAME CHANGE: 20060823
4
1
doc1.xml
FORM 4
X0306
4
2013-02-13
0
0001373715
ServiceNow, Inc.
NOW
0001259158
LUDDY FREDERIC B
C/O SERVICENOW, INC.
4810 EASTGATE MALL
SAN DIEGO
CA
92121
1
1
0
0
CHIEF PRODUCT OFFICER
Common Stock
2013-02-13
4
J
0
2057
0
A
9775709
D
Common Stock
2013-02-14
4
S
0
10000
31.225
D
165000
I
by Spouse
Common Stock
170000
I
by Spouse's Trust
Common Stock
1250000
I
by Luddy Family 2011 Dynasty Trust, dated October 14, 2011
Pro rata in-kind distribution from JMI Equity Fund IV Trust, of which the Reporting Person is a beneficiary. The Reporting Person does not exert voting or investment control over shares held by the JMI Equity Fund IV Trust.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person's spouse.
Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2).
Represents the weighted average sales price per share. The shares sold at prices ranging from $30.45 to $32.00 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
/s/ Frederic B. Luddy by Ethan Christensen, Attorney-in-Fact
2013-02-15