0001140361-13-004800.txt : 20130205 0001140361-13-004800.hdr.sgml : 20130205 20130205210812 ACCESSION NUMBER: 0001140361-13-004800 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130201 FILED AS OF DATE: 20130205 DATE AS OF CHANGE: 20130205 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: LUDDY FREDERIC B CENTRAL INDEX KEY: 0001259158 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-35580 FILM NUMBER: 13575771 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: ServiceNow, Inc. CENTRAL INDEX KEY: 0001373715 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-PREPACKAGED SOFTWARE [7372] IRS NUMBER: 000000000 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 12225 EL CAMINO REAL STREET 2: SUITE 100 CITY: SAN DIEGO STATE: CA ZIP: 92130 BUSINESS PHONE: 858-720-0477 MAIL ADDRESS: STREET 1: 12225 EL CAMINO REAL STREET 2: SUITE 100 CITY: SAN DIEGO STATE: CA ZIP: 92130 FORMER COMPANY: FORMER CONFORMED NAME: SERVICE-NOW.COM DATE OF NAME CHANGE: 20060823 4 1 doc1.xml FORM 4 X0306 4 2013-02-01 0 0001373715 ServiceNow, Inc. NOW 0001259158 LUDDY FREDERIC B C/O SERVICENOW, INC. 4810 EASTGATE MALL SAN DIEGO CA 92121 1 1 1 0 CHIEF PRODUCT OFFICER Common Stock 2012-12-07 5 G 0 350000 0 D 10223652 D Common Stock 2013-02-01 4 S 0 124799 26.1356 D 10098853 D Common Stock 2013-02-01 4 S 0 146529 27.2356 D 9952324 D Common Stock 2013-02-01 4 S 0 178672 28.1774 D 9773652 D Common Stock 2012-12-07 5 G 0 350000 0 A 350000 I by Spouse Common Stock 2012-12-20 5 G 0 170000 0 D 180000 I by Spouse Common Stock 2013-02-01 4 S 0 5000 28 D 175000 I by Spouse Common Stock 2012-12-20 5 G 0 170000 0 A 170000 I by Spouse's Trust Common Stock 1250000 I by Luddy Family 2011 Dynasty Trust, dated October 14, 2011 This transaction involved a gift of securities by the Reporting Person to his spouse, who shares the Reporting Person's household. The Reporting Person disclaims beneficial ownership of the shares held by his spouse, and this report should not be deemed an admission that the reporting person is the beneficial owner of his spouse's shares for purposes of Section 16 or for any other purpose. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. Represents the aggregate of sales effected on the same day at different prices pursuant to the 10b5-1 trading plan noted in footnote (2). Represents the weighted average sales price per share. The shares sold at prices ranging from $25.75 to $26.70 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $26.75 to $27.69 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. Represents the weighted average sales price per share. The shares sold at prices ranging from $27.77 to $28.68 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. This transaction involved a gift of securities by the Reporting Person's spouse to the Genta A. Luddy Irrevocable Trust. The Reporting Person's spouse is an investment advisor to the trust and may be deemed to have voting and investment control with respect to the shares. The Reporting Person disclaims beneficial ownership of the shares held by the trust, and this report should not be deemed an admission that the Reporting Person is the beneficial owner of these shares for purposes of Section 16 or for any other purpose. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person's spouse. /s/ Frederic B. Luddy by Ethan Christensen, Attorney-in-Fact 2013-02-05