0001225208-11-020983.txt : 20110831 0001225208-11-020983.hdr.sgml : 20110831 20110831163927 ACCESSION NUMBER: 0001225208-11-020983 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110829 FILED AS OF DATE: 20110831 DATE AS OF CHANGE: 20110831 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: FLAHERTY MARK J CENTRAL INDEX KEY: 0001200442 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-33145 FILM NUMBER: 111068874 MAIL ADDRESS: STREET 1: 3001 COLORADO BLVD. CITY: DENTON STATE: TX ZIP: 76210 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Sally Beauty Holdings, Inc. CENTRAL INDEX KEY: 0001368458 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-RETAIL STORES, NEC [5990] IRS NUMBER: 362257936 FISCAL YEAR END: 0930 BUSINESS ADDRESS: STREET 1: 3001 COLORADO BOULEVARD CITY: DENTON STATE: TX ZIP: 76210 BUSINESS PHONE: (940) 898-7500 MAIL ADDRESS: STREET 1: 3001 COLORADO BOULEVARD CITY: DENTON STATE: TX ZIP: 76210 FORMER COMPANY: FORMER CONFORMED NAME: New Sally Holdings, Inc. DATE OF NAME CHANGE: 20060707 4 1 doc4.xml X0304 4 2011-08-29 0001368458 Sally Beauty Holdings, Inc. SBH 0001200442 FLAHERTY MARK J C/O SALLY BEAUTY HOLDINGS, INC. 3001 COLORADO BLVD. DENTON TX 76210 1 SVP and CFO Common Stock 2011-08-29 4 M 0 5200.0000 8.8000 A 40363.0000 D Common Stock 2011-08-29 4 S 0 5200.0000 17.0000 D 35163.0000 D Common Stock 2011-08-30 4 M 0 7642.0000 5.2400 A 42805.0000 D Common Stock 2011-08-30 4 S 0 7642.0000 17.2500 D 35163.0000 D Common Stock 2011-08-31 4 M 0 7358.0000 5.2400 A 42521.0000 D Common Stock 2011-08-31 4 S 0 7358.0000 17.2500 D 35163.0000 D Employee Stock Option (Right to Buy) 8.8000 2011-08-29 4 M 0 5200.0000 17.0000 D 2017-10-24 Common Stock 5200.0000 10916.0000 D Employee Stock Option (Right to Buy) 5.2400 2011-08-30 4 M 0 7642.0000 17.2500 D 2018-10-22 Common Stock 7642.0000 92345.0000 D Employee Stock Option (Right to Buy) 5.2400 2011-08-31 4 M 0 7358.0000 17.2500 D 2018-10-22 Common Stock 7358.0000 84987.0000 D The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 sales plan adopted by the reporting person on August 8, 2011. The options vest annually in four equal installments beginning on October 23, 2008. The options vest in four equal annual installments beginning on October 22, 2009. Matt Haltom, Attorney-in-fact 2011-08-31