0001225208-11-019717.txt : 20110811 0001225208-11-019717.hdr.sgml : 20110811 20110811170655 ACCESSION NUMBER: 0001225208-11-019717 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110809 FILED AS OF DATE: 20110811 DATE AS OF CHANGE: 20110811 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: EISENBERG MARSHALL E CENTRAL INDEX KEY: 0001056938 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-33145 FILM NUMBER: 111028461 MAIL ADDRESS: STREET 1: TWO NORTH LASALLE STREET CITY: CHICAGO STATE: IL ZIP: 60602 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Sally Beauty Holdings, Inc. CENTRAL INDEX KEY: 0001368458 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-RETAIL STORES, NEC [5990] IRS NUMBER: 362257936 FISCAL YEAR END: 0930 BUSINESS ADDRESS: STREET 1: 3001 COLORADO BOULEVARD CITY: DENTON STATE: TX ZIP: 76210 BUSINESS PHONE: (940) 898-7500 MAIL ADDRESS: STREET 1: 3001 COLORADO BOULEVARD CITY: DENTON STATE: TX ZIP: 76210 FORMER COMPANY: FORMER CONFORMED NAME: New Sally Holdings, Inc. DATE OF NAME CHANGE: 20060707 4 1 doc4.xml X0304 4 2011-08-09 0001368458 Sally Beauty Holdings, Inc. SBH 0001056938 EISENBERG MARSHALL E C/O SALLY BEAUTY HOLDINGS, INC. 3001 COLORADO BLVD DENTON TX 76210 1 Common Stock 2011-08-09 4 S 0 700.0000 16.7500 D 149300.0000 D Common Stock 2011-08-10 4 S 0 6600.0000 16.7500 D 142700.0000 D Common Stock 2011-08-11 4 S 0 12700.0000 16.7579 D 130000.0000 D Common Stock 25000.0000 I by family partnership Refelcts the weighted average sale price. The range of prices for these transactions was $16.75 to $ $16.81. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price. Matt Haltom, Attorney-in-fact 2011-08-11