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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 JU4xtxSeIH23qSoUoOTPwQ==

<SEC-DOCUMENT>0001225208-10-023335.txt : 20101021
<SEC-HEADER>0001225208-10-023335.hdr.sgml : 20101021
<ACCEPTANCE-DATETIME>20101021165144
ACCESSION NUMBER:		0001225208-10-023335
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20101019
FILED AS OF DATE:		20101021
DATE AS OF CHANGE:		20101021

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			SPINOZZI MICHAEL G
		CENTRAL INDEX KEY:			0001223949

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-33145
		FILM NUMBER:		101135462

	MAIL ADDRESS:	
		STREET 1:		BORDERS GROUP INC
		STREET 2:		100 PHOENIX DRIVE
		CITY:			ANN ARBOR
		STATE:			MI
		ZIP:			48108

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Sally Beauty Holdings, Inc.
		CENTRAL INDEX KEY:			0001368458
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-RETAIL STORES, NEC [5990]
		IRS NUMBER:				362257936
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		3001 COLORADO BOULEVARD
		CITY:			DENTON
		STATE:			TX
		ZIP:			76210
		BUSINESS PHONE:		(940) 898-7500

	MAIL ADDRESS:	
		STREET 1:		3001 COLORADO BOULEVARD
		CITY:			DENTON
		STATE:			TX
		ZIP:			76210

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	New Sally Holdings, Inc.
		DATE OF NAME CHANGE:	20060707
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-10-19</periodOfReport>

    <issuer>
        <issuerCik>0001368458</issuerCik>
        <issuerName>Sally Beauty Holdings, Inc.</issuerName>
        <issuerTradingSymbol>SBH</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001223949</rptOwnerCik>
            <rptOwnerName>SPINOZZI MICHAEL G</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O SALLY BEAUTY HOLDINGS, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>3001 COLORADO BLVD</rptOwnerStreet2>
            <rptOwnerCity>DENTON</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>76210</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isOfficer>1</isOfficer>
            <officerTitle>President-Sally Beauty Supply</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <transactionDate>
                <value>2010-10-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>25000.0000</value>
                    <footnoteId id="F2"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.0000</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>63826.0000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Employee Stock Option (Right to Buy)</value>
                <footnoteId id="F3"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>11.3900</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2010-10-19</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>175000.0000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.0000</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F4"/>
            </exerciseDate>
            <expirationDate>
                <value>2020-10-19</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>175000.0000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>175000.0000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Grant of Restricted Stock under the Sally Beauty Holdings, Inc. 2010 Omnibus Incentive Plan.</footnote>
        <footnote id="F2">The restrictions on the shares shall lapse annually in five equal installments beginning on October 18, 2011.</footnote>
        <footnote id="F3">Grant of options under the Sally Beauty Holdings, Inc. 2010 Omnibus Incentive Plan.</footnote>
        <footnote id="F4">The options vest annually in four equal installments beginning on October 18, 2011.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Matt Haltom, Attorney-in-fact</signatureName>
        <signatureDate>2010-10-21</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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