13F-HR 1 dividendassets1q2012.txt DIVIDEND ASSETS CAPITAL, LLC Form 13F-HR Form 13F COVER PAGE Report for the Calendar Year of Quarter Ended: March 31, 2012 Check here if Amendment []; This Amendment (Check only one.): [] is a restatement. adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Dividend Assets Capital, LLC Address: 58 Riverwalk Blvd, Ste. 2A Ridgeland, SC 29936 Form 13F File Number: 28-11952 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements,schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: C. Troy Shaver, Jr. Title: President Phone: (843) 645-9700 Signature, Place, and Date of Signing: /s/ C.Troy Shaver, Jr. Ridgeland, SC May 9, 2012 ------------------------ ------------ ------------ [Signature] [City, State] [Date] Report Type (Check only one.): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Report Summary: Number of Other Included Managers: 0 ------------- Form 13F Information Table Entry Total: 113 ------------- Form 13F Information Table Value Total: 684407 ------------- (thousands) List of Other Included Managers: {None}
FORM 13F INFORMATION TABLE INVEST- OTHER VOTING NAME OF TITLE CUSIP VALUE SHRS MENT MANA- AUTHORITY ISSUER CLASS (X$1000) DISCRE GERS SOLE 3M CO COM 88579y101 215 2411 Sole N/A 2411 ABBOTT LABORATORIES COM 002824100 301 4906 Sole N/A 4906 AFLAC INC COM 001055102 4448 96716 Sole N/A 96716 AIR PRODUCTS & CHEM COM 009158106 2393 26064 Sole N/A 26064 ALLIANCE RESOURCE PAR UT LTD PART 01877r108 260 4330 Sole N/A 4330 APPLE COMPUTER INC COM 037833100 394 657 Sole N/A 657 24 40 Defined N/A 40 APTARGROUP INC COM 038336103 3804 69460 Sole N/A 69460 ARCHER DANIELS MIDLAND COM 039483102 2238 70688 Sole N/A 70688 71 2250 Defined N/A 2250 AUTOMATIC DATA PROC COM 053015103 13067 236763 Sole N/A 236763 BALL CORP COM 058498106 504 11760 Sole N/A 11760 BANK OF AMERICA CORP COM 060505104 205 21414 Sole N/A 21414 BANK OF NOVA SCOTIA COM 064149107 224 4000 Sole N/A 4000 BECTON DICKINSON & CO COM 075887109 1487 19153 Sole N/A 19153 BIOGEN IDEC INC COM 09062x103 227 1800 Sole N/A 1800 BOEING CO COM 097023105 385 5180 Sole N/A 5180 BP PLC-SPONS ADR SPON ADR 055622104 244 5429 Sole N/A 5429 BREITBURN ENERGY PART COM UT LTD PTN 106776107 2248 117590 Sole N/A 117590 CANADIAN NATIONAL RAIL COM 136375102 6614 83266 Sole N/A 83266 85 1065 Defined N/A 1065 CANADIAN NATURAL RES COM 136385101 814 24530 Sole N/A 24530 3 100 Defined N/A 100 CARBO CERAMICS INC COM 140781105 12004 113830 Sole N/A 113830 21 200 Defined N/A 200 CARDINAL HEALTH COM 14149Y108 8784 203758 Sole N/A 203758 CATERPILLAR INC COM 149123101 8689 81570 Sole N/A 81570 10 95 Defined N/A 95 CENTURYLINK INC COM 156700106 5050 130668 Sole N/A 130668 CHEVRON CORP COM 166764100 838 7812 Sole N/A 7812 CHURCH & DWRIGHT CO INC COM 171340102 6345 128975 Sole N/A 128975 COCA-COLA CO/THE COM 191216100 7224 97601 Sole N/A 97601 44 600 Defined N/A 600 COLGATE PALMOLIVE COM 194162103 709 7247 Sole N/A 7247 CONOCOPHILLIPS COM 20825c104 349 4587 Sole N/A 4587 DCP MIDSTREAM PART COM UT LTD PTN 23311p100 2961 58045 Sole N/A 58045 DOMINION RESOURCES COM 25746u109 273 5326 Sole N/A 5326 DUPONT NEMOURS COM 263534109 200 3777 Sole N/A 3777 21 400 Defined N/A 400 DYNAVAX TECHNOLOGIES COM 268158102 2 370 Sole N/A 370 EATON VANCE CORP COM NON VTG 278265103 480 16810 Sole N/A 16810 ECOLAB INC COM 278865100 4017 65090 Sole N/A 65090 EL PASO PIPELINE PART COM 283702108 11435 327750 Sole N/A 327750 105 3000 Defined N/A 3000 EMERSON ELECTRIC CO COM 291011104 1443 27656 Sole N/A 27656 ENBRIDGE ENERGY PART COM 29250r106 18621 601264 Sole N/A 601264 19 600 Defined N/A 600 ENERGY TRANSFER EQUI COM UT LTD PTN 29273v100 13807 342589 Sole N/A 342589 81 2000 Defined N/A 2000 ENERGY TRANSFER PART UT LTD PARTN 29273r109 12844 273799 Sole N/A 273799 94 2000 Defined N/A 2000 ENTERPRISE PRODUCTS COM 293792107 37107 735234 Sole N/A 735234 400 7920 Defined N/A 7920 EQT CORP COM COM 26884l109 211 4370 Sole N/A 4370 EV ENERGY PARTNERS LP COM UNITS 26926v107 327 4700 Sole N/A 4700 EXXON MOBIL CORP COM 30231g102 4049 46684 Sole N/A 46684 14 163 Defined N/A 163 FASTENAL CO COM 311900104 8891 164345 Sole N/A 164345 60 1100 Defined N/A 1100 FRANKLIN RESOURCES COM 354613101 7631 61526 Sole N/A 61526 GENERAL ELECTRIC CO COM 369604103 1028 51208 Sole N/A 51208 113 5608 Defined N/A 5608 GENESIS ENERGY LP UT LTD PARTN 371927104 3233 105170 Sole N/A 105170 9 300 Defined N/A 300 GRAINGER WW COM 384802104 5729 26670 Sole N/A 26670 HARRIS CORP COM 413875105 7158 158785 Sole N/A 158785 HCC INS HLDGS INC COM COM 404132102 9087 291532 Sole N/A 291532 HOLLY ENERGY PARTNER COM UT LTD PTN 435763107 1862 30505 Sole N/A 30505 HONEYWELL INTERNATIONAL COM 438516106 103 1695 Sole N/A 1695 ILLINOIS TOOL WORKS COM 452308109 3988 69,820 Sole N/A 69820 INFOSYS LTD. ADR SPONSORED ADR 456788108 333 5840 Sole N/A 5840 4 75 Defined N/A 75 INTEL CORP COM 458140100 277 9863 Sole N/A 9863 31 1118 Defined N/A 1118 INTL BUSINESS MACHIN COM 459200101 24897 119325 Sole N/A 119325 144 692 Defined N/A 692 ISHARES TR BARCLAYS BARCLY USAGG B 464287226 405 3685 Sole N/A 3685 I-SHARES LEHMAN 1-2 YR BARCLYS 1-3YR 464287457 155 1839 Sole N/A 1839 JOHNSON & JOHNSON COM 478160104 1236 18736 Sole N/A 18736 21 323 Defined N/A 323 JPMORGAN CHASE & CO COM 46625h100 789 17156 Sole N/A 17156 JPMORGAN CHASE ALERIAN ALERIAN ML ETN 46625h365 282 7200 Sole N/A 7200 KINDER MORGAN ENERGY COM 494550106 8906 107627 Sole N/A 107627 29 350 Defined N/A 350 KINDER MORGAN MGMT LLC COM 49455u100 834 11173 Sole N/A 11173 LEGACY RESERVES LP UNIT UNIT LP INT 524707304 1965 67950 Sole N/A 67950 9 300 Defined N/A 300 LEGGETT & PLATT INC COM 524660107 2785 121050 Sole N/A 121050 LINEAR TECHNOLOGY COM 535678106 1236 36675 Sole N/A 36675 LINN ENERGY LLC COM 536020100 25368 664954 Sole N/A 664954 357 9350 Defined N/A 9350 LONGWEI PETE INVT COM 543354104 3 2000 Sole N/A 2000 MAGELLAN MIDSTREAM COM UNIT RP LP 559080106 32520 449542 Sole N/A 449,542 385 5317 Defined N/A 5317 MCCORMICK & CO-NON VIG COM NON VTG 579780206 6206 114022 Sole N/A 114022 5 100 Defined N/A 100 MCDONALD'S CORP COM 580135101 24172 246398 Sole N/A 246398 98 1000 Defined N/A 1000 MERIDIAN BIOSCIENCE INC COM 589584101 645 33259 Sole N/A 33259 MICROSOFT CORP COM 594918104 239 7420 Sole N/A 7420 MINE SAFETY APPLIANCE COM 602720104 7737 188354 Sole N/A 188354 13 325 Defined N/A 325 NATURAL RESOURCE PAR COM UNIT LP 63900p103 17146 714717 Sole N/A 714717 14 596 Defined N/A 596 NORFOLK SOUTHERN CORP COM 655844108 10386 157762 Sole N/A 157762 NOVO NORDISK A.S. ADR ADR 670100205 27075 195192 Sole N/A 195192 283 2040 Defined N/A 2040 NUCOR CORP COM 670346105 8015 186610 Sole N/A 186610 8 180 Defined N/A 180 NUSTAR ENERGY LP UNIT COM 67058h102 6713 113626 Sole N/A 113626 177 3000 Defined N/A 3000 NUSTAR GP UNIT RESTG LLC 67059l102 3706 107057 Sole N/A 107057 ONEOK PARTNERS LP UNIT LTD PARTN 68268n103 8593 157175 Sole N/A 157175 ORACLE CORP COM 68389x105 216 7400 Sole N/A 7400 PARK STERLING CORP COM 70086y105 1157 240938 Sole N/A 240938 PARKER HANNIFIN CORP COM 701094104 7775 91955 Sole N/A 91955 8 100 Defined N/A 100 PAYCHEX INC COM 704326107 379 12226 Sole N/A 12226 PENN VIRGINIA RESOURCE COM 707884102 472 21610 Sole N/A 21610 7 300 Defined N/A 300 PEPSICO INC COM 713448108 3551 53525 Sole N/A 53525 66 1000 Defined N/A 1000 PEOPLES BAN CORPORATION COM 709792105 168 37378 Sole N/A 37378 PFIZER INC COM 717081103 256 11291 Sole N/A 11291 PHILIP MORRIS INTL COM 718172109 471 5312 Sole N/A 5312 43 482 Defined N/A 482 PLAINS ALL AMER PIPE UNIT LTD PARTN 726503105 25377 323483 Sole N/A 323483 POLARIS INDUSTRIES COM 731068102 9300 128902 Sole N/A 128902 PRAXAIR INC COM 74005p104 18283 159486 Sole N/A 159486 PROCTER & GAMBLE CO COM 742718109 4394 65382 Sole N/A 65382 REGENCY ENERGY PARTN COM UNITS LP 75885y107 2556 103965 Sole N/A 103965 ROPER INDUSTRIES INC COM 776696106 11716 118156 Sole N/A 118156 67 678 Defined N/A 678 ROSS STORES INC COM 778296103 9738 167620 Sole N/A 167620 SCHLUMBERGER LTD COM 806857108 291 4158 Sole N/A 4158 SONOCO COM 835495102 295 8872 Sole N/A 8872 SOUTHERN CO COM 842587107 216 4817 Sole N/A 4817 SUNOCO LOGISTICS PART COM UNITS 86764l108 34438 910821 Sole N/A 910821 TELEFLEX INC COM 879369106 1796 29375 Sole N/A 29375 TEVA PHARMACEUTICAL-SP ADR 881624209 11013 244388 Sole N/A 244388 185 4100 Defined N/A 4100 TJX COMPANIES INC COM 872540109 8651 217850 Sole N/A 217850 UNION PACIFIC CORP COM 907818108 466 4332 Sole N/A 4332 UNITED TECHNOLOGIES COM 913017109 11555 139319 Sole N/A 139319 VERIZON COMMUNICATIONS COM 92343v104 425 11125 Sole N/A 11125 VF CORP COM 918204108 8222 56325 Sole N/A 56325 6 40 Defined N/A 40 VODAFONE GROUP PLC ADR SPONS ADR NEW 92857w209 12837 463924 Sole N/A 463924 69 2495 Defined N/A 2495 W.P. CAREY & CO. LLC COM 92930y107 209 4500 Sole N/A 4500 WALMART STORES COM 931142103 2395 39138 Sole N/A 39138 61 1000 Defined N/A 1000 WESTERN GAS PARTNERS LP COM 958254104 746 16165 Sole N/A 16165 WILLIAMS PARTNERS LP COM UNIT LP 96950f104 22191 392122 Sole N/A 392122 413 7300 Defined N/A 7300 3