-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, AfLk5n011HrN9kaVkvVJlcMVu77zLDbtfH73vuuHQue5FHzClx85w6y24vpq03bG RwdgpQY9fTcnLvpurXZiZg== 0001137171-09-000250.txt : 20090402 0001137171-09-000250.hdr.sgml : 20090402 20090402165416 ACCESSION NUMBER: 0001137171-09-000250 CONFORMED SUBMISSION TYPE: 10-K PUBLIC DOCUMENT COUNT: 3 CONFORMED PERIOD OF REPORT: 20081231 FILED AS OF DATE: 20090402 DATE AS OF CHANGE: 20090402 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Craft College Inc CENTRAL INDEX KEY: 0001364544 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-MOTION PICTURE & VIDEO TAPE PRODUCTION [7812] IRS NUMBER: 204475522 STATE OF INCORPORATION: UT FILING VALUES: FORM TYPE: 10-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-53470 FILM NUMBER: 09728356 BUSINESS ADDRESS: STREET 1: 50 WEST BROADWAY, 8TH FLOOR CITY: SALT LAKE CITY STATE: UT ZIP: 84101 BUSINESS PHONE: 866-651-2219 MAIL ADDRESS: STREET 1: 50 WEST BROADWAY, 8TH FLOOR CITY: SALT LAKE CITY STATE: UT ZIP: 84101 10-K 1 craft10k033109.htm CRAFT COLLEGE FORM 10-K CC Filed by Filing Services Canada Inc. 403-717-3898

U.S. SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549


FORM 10-K


x Annual Report pursuant to section 13 or 15(d) of the Securities Exchange Act of 1934


For the fiscal year ended December 31, 2008

OR
Transition Report pursuant to section 13 or 15(d) of the Securities Exchange

Act of 1934


Commission File #333-135661


CRAFT COLLEGE INC.
(Name of Small Business Issuer in its charter)


Utah 

20-4475522

(State or other jurisdiction of incorporation or 

(I.R.S. Employer Identification No.) 

organization) 

  


101 Bourn Avenue, Suite E, Rockwall, TX 75087
(Address of Principal Executive Offices including Zip Code)


1-(866) 891-9672
(Issuer's telephone number, including area code)


Securities registered under Section 12(b) of the Act: NONE


Securities registered under Section 12(g) of the Act:
COMMON STOCK
(Title of class)


The issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter period that the registrant was required to filed such reports), and (2) has been subject to such filing requirements for the past 90 days:
NO X YES


Check if there is no disclosure of delinquent filers in response to Item 405 of Regulation S-B contained in this form, and no disclosure will be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.: X


Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes X No


The issuer's revenues for its most recent fiscal year: $2,642.


The aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was sold, or the average bid and ask price of such common equity, as of March 20, 2009 is: $1,800,000


The number of shares outstanding of each of the issuer's classes of common equity, as of December 31, 2008 and March 20, 2009: 6,757,200 Shares Common Stock. $0.00001 par value per share.


Transitional Small Business Disclosure Format: YES X NO




1




TABLE OF CONTENTS


ITEM 1.  BUSINESS

3

ITEM 1A. RISK FACTORS

6

ITEM 2. DESCRIPTION OF PROPERTY

9

ITEM 3. LEGAL PROCEEDINGS

9

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

9

PART II

9

ITEM 5. MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

9

ITEM 6. SELECTED FINANCIAL DATA

12

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

12

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

13

ITEM 8. FINANCIAL STATEMENTS

14

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

28

ITEM 9A. CONTROLS AND PROCEDURES

28

ITEM 9B. OTHER INFORMATION

29

PART III

29

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS

29

ITEM 11. EXECUTIVE COMPENSATION

31

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

32

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

33

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

33

ITEM 15. EXHIBITS.

33

SIGNATURES

34


FORWARD LOOKING STATEMENTS

Certain information in this report including statements made in "Management's Discussion and Analysis of Financial Condition and Results of Operations", "Description of Business" and elsewhere contain "forward-looking statements". All statements other than statements of historical fact are "forward-looking statements", including any projections of earnings, revenues or other financial items, any statements of the plans and objectives of management for future operations, any statements concerning proposed new products or services, any statements regarding future economic conditions or performance, and any statements of assumptions underlying any of the foregoing. In some cases, forward-looking statements can be identified by the use of terminology such as "may," "will," "expects," "plans," "anticipates," "estimates," "potential," or &q uot;continue," or the negative thereof or other comparable terminology. Although Craft College believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct, and actual results could differ materially from those projected or assumed in these forward-looking statements.

Forward-looking statements include but are not limited to:

 

 

Craft College's ability to implement successfully its operating strategy as described in its business plan; 

 

 

 

 

 

Future financial performance as estimated in Craft College's financial projections; 

 

 

 

 

 

Craft College's forecasts of market demand; and, 



2







 

 

 

 

 

Highly competitive market conditions. 

This list of categories of forward-looking statements should not be construed as exhaustive. Craft College will not update or revise any forward-looking statements.

Certain factors that could cause Craft College's forward-looking statements not to be correct and cause Craft College's actual results to materially vary from projections made in forward-looking statements as further described under the caption in Risk Factors contained in the Management's Discussion and Analysis of Financial Condition and Results of Operations section of this report.

ITEM 1.  BUSINESS

(a) Business Development

Craft College Inc., is a Utah company incorporated on February 23, 2006, as a wholly owned subsidiary of American Media Systems Co. (AMS). Our registered office is located at 136 East South Temple, Suite 2100 Salt Lake City, UT 84111, and we maintain a corporate office at 101 Bourn Avenue, Suite E, Rockwall, Texas, 75087. Our telephone and fax numbers are 1-(866) 891-9672 and 1-(831) 851-9672, respectively and our corporate websites are www.craftcollege.com and www.go-flyfishing.com.

The business of Craft College was initially operated with limited success by our predecessor, American Media Systems Co. for eighteen months. All assets related to our operations were transferred to us by our predecessor in exchange for 100% of our common shares. These assets included two series of instructional DVDs, all inventories of finished DVDs, agency agreements with Brand Specialists and Memories Complete, and web sites associated with the two series. This transfer of assets was affected on February 23, 2006, the date of our incorporation.

During 2005 our predecessor established initial retail distribution channels for our products and online distribution channels through our web sites and other 3rd party sites like eBay.com. They held meetings with several national retailers including Michaels Store, Wal-Mart, Sams Club and ACMoore, however none of these meetings resulted in sales or distribution of our DVDs through any of these retailers. On May 31, 2006, American Media Systems Co. sold 100% of our shares. As a result of the sale Craft College Inc is now operating as an independent corporation.

On May 30, 2006 we affected a stock split of our common stock on a 750,000 for 1 basis by way of stock dividend.

On June 25, 2006 we completed a private placement of 5 million shares at $0.02 per share to Patricia Castillo, a former President.

On July 10, 2006 we filed an SB-2 registration statement with the Securities and Exchange Commission to register between 1,000,000 and 3,000,000 shares for sale at $0.25 per share. The registration statement was declared effective by the Securities and Exchange Commission on November 2nd, 2006. On April 25, 2007 we closed the placement and issued 1,007,200 shares pursuant to the registration statement. Our authorized capital is 50,000,000 common shares of which 6,757,200 common shares are issued and outstanding as of December 31, 2008.

(b) Business of the Issuer

Our auditors have issued a going concern opinion suggesting there is a real possibility that we will not be able to maintain our operations. Since inception we have generated limited revenues and have achieved losses. We are dependent on the sale of our securities to fund operations.

Business of Issuer

We write, pre-produce and market instructional video in DVD format for the craft and hobby market. We currently have two series, Craft College and Mentor Media. Craft College is a 5-subject series devoted to the craft market. The DVD instructs users on the tips and techniques associated with each respective craft. The



3




series includes candle making, beading, card making, knitting and scrapbooking across three levels of expertise; beginner, intermediate, and advanced. We have completed three subjects, knitting, scrapbooking, and card making totaling nine DVD titles.

The production of each DVD is a three stage process, pre-production, production and post production. In pre-production, the DVD is designed, planned, and storyboarded. Production entails the actual shooting of the DVD, while post production entails editing, adding sound, the introduction, screen navigation and subtitles, and creation of the final master copy. Pre-production is completed by our management, while production and post-production is completed by third party consultants.

Each craft DVD show the viewers the various tips and techniques required to successfully complete the featured craft projects. Each series feature varying levels of complexity from beginners to intermediate to advanced, each providing new techniques to complete increasingly sophisticated craft projects.

Mentor Media is a six title DVD series on fly-fishing and fly tying techniques for still water and stream fly-fishing. Each DVD is a step by step "how-to" guide that shows viewers how to tie a variety of flies from fly fisherman and describes which flies to use depending on weather, location and feeding habits of local fisheries. The DVDs also include video shots of the insects so viewers can learn behavioural patterns and insect anatomy in order to better perfect both fly tying and fly fishing. The series is distributed through a limited number of retailers and through the Internet at our website www.go-flyfishing.com.

The DVDs are currently being marketed through a number of retailers and through our websites. Both the go-flyfishing.com and craftcollege.com websites give customers an opportunity to purchase the DVDs directly from the site. Our online marketing campaign is intended to increase traffic on our site but is not intended to enhance our sales through other retail sales channels.

Our instructional DVDs are not unique in comparison to competitors' products and we do not have any intention of filing or securing any intellectual property protection for the contents of the DVDs.

Marketing Plan

We are marketing our products online and utilize inbound links that connect directly to our website from external sites. Potential customers can simply click on these links and connect to our website from search engines such as Google and Overture and community and affinity sites.

We will continue to build upon our existing Internet and initial retail distribution channels over the next six (6) to twelve (12) months. This will include the production of additional marketing materials, including PowerPoint presentations and other similar media materials. Additionally and as part of our distribution and marketing campaign, we will market and sell our products online and through established retailers.

Our marketing plan calls for the utilization of agents to secure distribution through multi-store chains and mass merchandisers such as Wal-Mart and Michaels. We have agreements with Brand Specialists and Memories Complete and are in discussions with additional agents and retailers to secure distribution in the U.S. and Canada.

For the numerous small specialty stores we will seek to penetrate this market through the use of business-to-business members only warehouses such as Sams Club and Costco. Business-to-business stores are retailers whose customers are primarily buying products for resale to other consumers.

We have made one announcements regarding the pre-production of candle making, the next DVD in our Craft College series. The DVD is still in the pre-production phase.  We have decided to suspend any further DVD development until such time that we see sustained recovery of the current economic conditions.

Industry

We operate within the hobby and craft industry. The crafting sector is set to benefit from favorable demographics, particularly a more affluent baby boomer population, continued strength in investments in the home and an increasing focus on home-based, family activities. According to the executive summary of the



4




most recent industry survey published by the Hobby Industry Association in 2002 the size of the craft market at that time was estimated in excess of $29 billion.

Based on the most recent national survey of fishing and hunting published by the U.S. Fish and Wildlife Services and the American Sportsfishing Association in 2001 there were 44 million people in America who practice sportsfishing with total retail sales of sportsfishing and related products estimated to be in excess of $41 billion. It is nearly impossible to characterize sportsfishermen, also known as anglers, as a group because sportsfishing is practiced by such a large and diverse number of Americans and the following information must be viewed with caution.

The average angler is between 42 and 46 years old. Anglers in the northern plain states tend to be older than participants from other regions.

Anglers come from diverse racial and ethnic backgrounds. Although the majority of anglers are white, the percentage of non-white participants varies depending on the region and type of water being fished. One third of all anglers are women. Roughly 70% of anglers are married.

The reports from the Hobby Industry Association, U.S. Fish and Wildlife Services and the American Sportsfishing Association are from 2001 and 2002. Significant changes might have occurred since their publication. Readers are cautioned about drawing conclusions on the current size of the markets based on these reports.

The market in which we sell our products is highly fragmented, containing thousands of stores nationwide operated primarily by small, independent retailers along with a few regional chains. There are however several major chains including Wal-Mart, Michaels, Hobby Lobby, The Sports Authority, and Bass Pro Shops that make up a majority of the market share. Michaels is the biggest specialty craft store with approximately 10% of the market. Bass Pro Shops is the nation's leading outdoor sports retailer with approximately 50 Outdoor World stores throughout the east and south-east of the US and Canada. There are many different types of retailers in the hobby industry with the following categories making up the industry:

Multi-store chains. This category includes several multi-store chains each operating more than 25 stores and comprises: Michaels Stores Inc., which operates approximately 1,100 stores across the U.S. and Canada, Hobby Lobby, which operates approximately 400 stores in 32 states; A.C. Moore Arts & Crafts, Inc., which operates approximately 130 stores in the eastern United States from Maine to Florida; Jo-Ann superstores (operated by Jo-Ann Stores, Inc.), which operates almost 1,000 locations across the country; The Sports Authority which operates over 400 stores in 45 states; and Bass Pro Shop which operates approximately 49 stores primarily east of the Mississippi.

Small, local specialty retailers. This category includes thousands of local "Mom & Pop" retailers. Typically, these are single store operations managed by the owner. The stores generally offer a limited selection and have limited resources for advertising, purchasing, and distribution. Many of these stores have established a loyal customer base within a given community.

Mass merchandisers. This category includes companies such as Wal-Mart Stores, Inc. Kmart, and Walgreen's and other mass merchandisers. These retailers typically dedicate a small portion of their selling space to a limited selection of hobby supplies, seasonal merchandise, and outdoor recreation merchandise.

Competition

Our products are not unique and our competition is made up of companies from several industries including, book publishing, media, and a large number of smaller companies and individuals. The overwhelming majority of our competitors are larger than us and have a longer history of operations and greater financial resources.

The book publishing industry, which currently accounts for the majority of the educational material sold in hobby and craft stores dominate the industry. We believe that it is the natural progression of this industry to venture into digital formats like DVD, for dissemination of their educational material. These companies have a level of expertise both in education and specific hobbies that has been accumulated over years of



5




operations. These companies have also established relationships with specialty retailers and with many consumers as the trusted source for educational material.

Media companies produce DVDs to target an already captive audience of purchasers of their trade magazines. Many of these companies specialize in niche areas within the hobby and craft industry and as these players move into the DVD market it will be difficult for us to compete. One example is Primedia, specializes in scrapbooking and card making. Primedia has a series of instructional DVDs marketed under the name Simple Starters. We also face competition from a large number of individual sport fishermen and small companies that make and sell their own instructional fly-fishing DVDs. A search on Google for the term "fly tying DVD" brought up 55,500 hits giving an indication of the number of people and companies selling products on the Internet. The majority of the DVDs for this segment retail for approximately $25.00 with prices ranging from approximately $19 to $35. It will be difficult for us to differentiate our product from the o ther products and suppliers in this market place.

Raw Materials and Suppliers

We have multiple foreign and domestic sources of supply for substantially all of our material requirements. The raw materials and various purchased components required for our products have generally been available in sufficient quantities.

Customers

Our sales have been realized through a limited number of retailers with approximately 99% from only three retailers. Our business will suffer if we loose any of our customers.

Patents, Trademarks, Licenses, Franchises, Concessions, Royalty Agreements, or Labor Contracts

Although the Company believes that its operations do not infringe on any trademark or copyright or other proprietary rights of third parties, there can be no assurance that those parties will not assert that our business procedures infringe their proprietary rights. We have no assurance that third parties will not obtain, or do not have, patents covering features of our operations, in which event we or our customers might be required to obtain licenses to use such features. If a patent holder refuses to grant a license on reasonable terms or at all, we may be required to alter certain products or stop marketing them.

Development Activities

Information regarding the Company's development activities is included in Footnote 1 to the Financial Statements and is incorporated by reference herein.

Impact of Environmental Laws

We are not aware of any federal, state, or local environmental laws that would effect our operations.

Employees

We presently have no full-time employees. Our officer, directors, and consultants are currently not represented by a collective bargaining agreement.

Transfer Agent and Registrar

Our transfer agent is Interwest Transfer Co Inc. 1981 East 4800 South, Suite 100 PO Box 17136, Salt Lake City, UT 84117.

ITEM 1A. RISK FACTORS

Our common shares must be considered a speculative investment. Readers should carefully consider the risks described below before deciding whether to invest in shares of our common stock. If we do not successfully address the risks described below, there could be a material adverse effect on our business, financial



6




condition or results of operations, and the trading price of our common stock may decline and investors may lose all or part of their investment. We cannot assure any investor that we will successfully address these risks.

An investment in our securities involves a high degree of risk. Before deciding whether to invest, you should read and consider carefully the following risk factors.

Our auditors have indicated that our inability to generate sufficient revenue raises substantial doubt as to our ability to continue as a going concern. Our audited financial statements for the years ended December 31, 2008 and 2007 were prepared on a going concern basis in accordance with United States generally accepted accounting principles. The going concern basis of presentation assumes that we will continue in operation for the foreseeable future and will be able to realize our assets and discharge our liabilities and commitments in the normal course of business. However, our auditors have indicated that our inability to generate sufficient revenue raises substantial doubt as to our ability to continue as a going concern.

Our predecessor marketed our instructional DVDs unsuccessfully for 18 months. We have a limited history of operations and unless we are able to successfully establish distribution channels, our business and operating results will suffer resulting in the complete failure of our business. We have only recently begun the activities described herein and there is no certainty that we will be successful in developing distribution channels for our DVDs. To date, we have limited sales and even if revenues meet levels we anticipate, we could sustain losses, and our business and the price of our common stock may be harmed. See notes accompanying financial statements for information on our history of losses and anticipation of continued losses.

To date we have generated limited revenues from operations and we will have additional capital requirements to continue our operations but they might not be available to us on favorable terms or at all, and if unavailable our ability to run our business will be impaired. As of December 31, 2008 we had working capital of $240,223. If we are unable to generate sufficient revenues to cover operating expenses or raise additional funds, we will unlikely establish or maintain our business operations. We currently have no other plans or arrangements to raise capital for our business.

The enclosed financial statements might not be a true reflection of the results we would have achieved as a stand-alone company. This may result in materially different results in the future than indicated by these financial statements. Management made assumptions and allocation of expenses when preparing the historical financial statements. Had we operated as an independent company since inception of American Media Systems Co., our predecessor, it is likely that expenses and losses would have been greater than those presented in the financial statements. This may compromise our forecast on the cost to run the business resulting in need for additional financing.

Our management has limited experience in selling instructional DVDs. This lack of experience may result in sales significantly different from those projected. Our management has made projections and estimates based on their understanding of the business. They have limited experience in selling instructional DVDs and their lack of experience may lead to substantially lower revenues than projected.

The quality of our DVD is vital to the success of our company. Our management does not have experience in production of instructional DVDs and will outsource production to third party consultants. Our management will rely on third party consultants for the production of future DVDs. Loss of their services would adversely affect our business and our ability to maintain our operations. We have not entered into any employment or non-competition agreements with these individuals and do not plan to in the future. Our success will depend on our ability to attract and retain qualified personnel. If we cannot attract and retain the necessary individuals our operating results will suffer. Relying on consultants may lead to greater variance in quality, longer time to completion, or higher costs of production. Any of these factors may result in lower sales and lead to the failure of our business.

Our officer spends only a portion of his time on our business. Mr. Passadore devotes approximately 50% of his time to the business of the company. He also has business interests and may establish future business interests that are similar to ours but do not involve us. A conflict of interest may arise between the best interests of our company and his best interest. In such a situation where a conflict of interest exists any



7




decision by Mr. Passadore, which furthers the best interests of his other business interests, may be harmful to our business.

If we lose the services of our President and Director we will be left without management. Mr. Passadore has experience in product marketing and in particular retail marketing through major retailers. The loss of his services and knowledge of marketing will likely result in the failure of our business.

Mr. Passadore has limited experience in financial accounting. He has no prior public company experience and has limited experience in financial accounting. He will have to devote considerable time to the preparation of Exchange Act reporting documents and his lack of experience may result in errors. There can be no assurance that errors made will not reduce the value of your investment.

Costs associated with our business are not fixed and might increase, creating uncertainty about our ability to meet our plan of operations. Other than our agreement with Brand Specialists and Memories Complete we have not established contracts with our consultants or other third party suppliers we rely on to complete and sell the DVDs. The lack of contracts could result in an increase in what we pay these individuals for their services. An increase in the production costs will reduce our margins and might make the production of our DVDs uneconomical leading to the failure of our business.

We are in development stage and have conducted limited market research on the viability of our products. There is no guarantee that we will be able to sell enough of our products to generate a profit and failure to become profitable will result in the failure of our business. The market for our products is limited in scope and there is no assurance that our products will generate market acceptance and result in sales. We have developed the products after limited market research and there is no assurance that we will be able to respond to the rapidly evolving market associated with retail sales. The inability to sell our products will result in the failure of our business.

Our products may infringe on other patented, trademarked or copyrighted products. Litigation arising out of infringement or other commercial disputes could cause us to incur expenses and impair our competitive advantage. We cannot be certain that our instructional DVDs do not, or will not, infringe upon patents, trademarks, copyrights or other intellectual property rights held by third parties. In addition, since we rely on third parties to help us develop and support our products, we cannot ensure that litigation will not arise from disputes involving these third parties. We may incur substantial expenses in defending against prospective claims, regardless of their merit. Successful claims against us may result in substantial monetary liability, significantly impact our results of operations in one or more quarters or materially disrupt the conduct of our business.

We do not carry product liability insurance and any claims arising out of the use of our products may result in judgments that we will be unable to satisfy. We have not purchased product liability insurance for our DVDs and do not intend to in the future. Any personal injury resulting from the use of our DVDs may result in litigation and subsequent monetary judgments against the company that we may not be able to satisfy.

Our success depends on our ability to develop, maintain and increase our sales distribution channels. The inability to establish additional retail distribution channels and increase sales through existing channels, may severely limit our growth prospects. Our business success is completely dependent on our ability to develop, maintain and expand our retail distribution channels. Revenues derived there from represent vital funds for our continued operations. The loss or damage of any of our business relationships and or revenues derived there from may result in the inability to market and produce our DVDs.

We are relying on third party agents to assist us in establishing distribution channels for our DVDs. Our agreements with Brand Specialists and Memories Complete are the only contracts we have with third party agents. These relationships have not led to any additional distribution agreements or sales. To date our third party agents, Brand Specialists and Memories Complete, have been unsuccessful in securing a distribution channel for our products. We will seek to enter into additional relationships with other agents however, there can be no assurance that we will be successful or that our current agents will be successful in establishing sales distribution channels. If we are unable to secure sales, enter into additional agent agreements or our current agents decide to cease representing us our business will suffer.



8




We face intense competition in the market from larger more established companies that offer a wider array of products. These competitors will make it difficult for us to offer competing products and grow our business. Companies that are larger, better funded, and have longer operating histories dominate our industry. These companies may develop superior products and services that achieve greater market acceptance than ours. They also have established relationships with retailers that may make it difficult to place and sell our products. Our limited experience, resources, and relationships will make it difficult for us to develop products that can compete with any superior product. It will also limit our ability to establish distribution channels for our products and create the sales and revenue needed to grow our business.

Our shares are not currently traded on any stock market and there is no assurance that our shares can be resold and if resold at a price that reflects our earnings, book value, or any other recognized criteria of value. At the present time there is no public market for our Common shares and we cannot predict the extent to which investor interest in us will lead to the development of an active, liquid trading market. We will endeavor to have our shares listed for trading on the Bulletin Board operated by the National Association of Securities Dealers but we cannot give any assurance that we will be successful in our endeavor and it is possible that our shares will never trade.

There are legal restrictions on the resale of our common shares, including Penny Stock Regulations under the U.S. Federal Securities Laws. These restrictions may adversely affect the ability of investors to resell their shares. Our Articles do not restrict the sale or transfer of our securities however such sale or transfer must be made in full compliance with applicable state and federal securities laws. Our securities are subject to the penny stock rules, which apply generally to equity securities with a price of less than $5.00 per share, other than securities registered on certain national exchanges or quoted on the NASDAQ system. The transaction costs associated with penny stocks are high, reducing the number of broker-dealers willing to engage in the trading of our shares. This results in reduced liquidity and an increase in the spread between the bid and ask price. Investors should be aware that the level of trading activity on the secondary market can be very illiquid and investors may find it expensive and difficult to sell their shares.

Our principal shareholder owns 74% of the shares in the company, allowing her to control the company's future direction. Our president controls all matters subject to stockholder's vote. See "Security Ownership of Certain Beneficial Owners and Management."

(c) Reports to security holders

This 10K is filed voluntarily and we intend to continue filing periodic reports even if our obligations are suspended under the Exchange Act as far as it is required under the Exchange Act. You may read and copy any materials we file with the SEC at the SEC's Public Reference Room at 450 Fifth Street, N.W., Washington, D.C. 20549. You may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC maintains an Internet site that contains reports, proxy and information statements, and other information regarding us at the SEC website (http://www.sec.gov).

ITEM 2. DESCRIPTION OF PROPERTY

The Company's registered offices are located at 136 East South Temple, Suite 2100 Salt Lake City, UT 84111. We currently maintain a corporate head office at 101 Bourn Avenue, Suite E, Rockwall, TX 75087.

ITEM 3. LEGAL PROCEEDINGS

There are no material legal proceedings to which we are subject to or which are anticipated or threatened.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters submitted to a vote of the Registrant's shareholders in the fourth quarter of the Registrant's fiscal year.

PART II

ITEM 5. MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

(a) Market information



9




Our shares trade on the OTC Bulletin Board under the symbol CRAF. The shares became eligible for trading on December 22, 2008. No shares had been traded as of December 31, 2008 and as such no table of high/lows have been included in this report.

At March 20, 2009, there were 6,757,200 common shares issued and outstanding.

(b) Holders

At March 20, 2009, there were 71 holder of record.

(c) Dividends

We have not declared any cash dividends nor are any intended to be declared. We are not subject to any legal restrictions respecting the payment of dividends, except that they may not be paid to render us insolvent. Dividend policy will be based on our cash resources and needs and it is anticipated that all available cash will be needed for development of distribution channels for our instructional DVDs.

(d) Securities authorized for issuance under equity compensation plans

Plan category

Number of securities to be issued upon exercise of outstanding options, warrants and right

Weighted-average exercise price of outstanding options, warrants and rights

Number of securities remaining available for future issuance under equity compensation plans (excluding securities reflected in column (a))

 

(a)

(b)

(c)

 

 

 

 

Equity compensation plans approved by security holders

0

0

0

 

 

 

 

Equity compensation plans approved by security holders

0

0

0

 

 

 

 

Total

0

0

0

Recent sales of Unregistered Securities and Use of Proceeds

Since inception, the Registrant has sold the following securities which were not registered under the Securities Act of 1933, as amended.

On June 25th, 2006 we completed an offering for of 5,000,000 shares of our common stock at a price of $0.02 per share to our president. We completed the offerings pursuant to Regulation S of the Securities Act. The executive officer represented to us that she was a non-US person as defined in Regulation S. We did not engage in a distribution of this offering in the United States. She represented her intention to acquire the securities for investment only and not with a view toward distribution. We requested our stock transfer agent to affix appropriate legends to the stock certificate issued in accordance with Regulation S and the transfer agent affixed the appropriate legends. The executive officer had adequate access to sufficient information about us to make an informed investment decision. None of the securities were sold through an underwriter and accordingly, there were no underwriting discounts or commissions involved. No registration rights were granted.

Penny Stock

The Securities Exchange Commission has adopted rules that regulate broker-dealer practices in connection with transactions in penny stocks. Penny stocks are generally equity securities with a price of less than $5.00, other than securities registered on certain national securities exchanges or quoted on the NASDAQ system, provided that current price and volume information with respect to transactions in such securities is provided



10




by the exchange or system. The penny stock rules require a broker-dealer, prior to a transaction in a penny stock, to deliver a standardized risk disclosure document prepared by the Commission, that: (a) contains a description of the nature and level of risk in the market for penny stocks in both public offerings and secondary trading; (b) contains a description of the broker’s or dealer’s duties to the customer and of the rights and remedies available to the customer with respect to a violation to such duties or other requirements of the Securities laws; (c) contains a brief, clear, narrative description of a dealer market, including bid and ask prices for penny stocks and the significance of the spread between the bid and ask price; (d) contains a toll-free telephone number for inquiries on disciplinary actions; (e) defines significant terms in the disclosure document or in the conduct of trading in penny stocks; and; (f) contains such other information and is in such form, including language, type, size and format, as the Commission shall require by rule or regulation.

The broker-dealer also must provide, prior to effecting any transaction in a penny stock, the customer with (a) bid and offer quotations for the penny stock; (b) the compensation of the broker-dealer and its salesperson in the transaction; (c) the number of shares to which such bid and ask prices apply, or other comparable information relating to the depth and liquidity of the market for such stock; and (d) a monthly account statements showing the market value of each penny stock held in the customer's account.

In addition, the penny stock rules require that prior to a transaction in a penny stock not otherwise exempt from those rules; the broker-dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser's written acknowledgment of the receipt of a risk disclosure statement, a written agreement to transactions involving penny stocks, and a signed and dated copy of a written suitability statement.

These disclosure requirements may have the effect of reducing the trading activity in the secondary market for stock that is subject to these penny stock rules. Therefore, because our common stock is subject to the penny stock rules, stockholders may have difficulty selling those securities.

Our securities consist of common stock with a par value of $0.00001 per share. Our authorized capital is 50,000,000 common shares of which 6,757,200 common shares are issued and outstanding as of March 20, 2009. All of our common stock, issued and unissued, is of the same class and ranks equally as to dividends, voting powers and participation in our assets on a winding-up or dissolution. No common shares have been issued subject to call or assessment. Each common share is entitled to one vote with respect to the election of directors and other matters. The shares of common stock do not have cumulative voting rights.

Therefore, the holders of a majority of shares voting for the election of directors can elect all the directors then standing for election, if they chose to do so, and in such event the holders of the remaining shares will not be able to elect any directors. Our primary shareholder currently beneficially owns 74% of the outstanding shares of the company's common stock and is in a position to control all matters subject to stockholder vote. See "Security Ownership of Certain Beneficial Owners and Management."

The common shares have no preemptive or conversion rights, and no provisions for redemption, purchase for cancellation, surrender of sinking fund or purchase fund.

Neither our Articles of Incorporation nor our Bylaws contain specific provisions that would delay, defer or prevent a change in control. However, approximately 43,242,800 common stock shares are authorized but unissued as of March 20, 2009. All of such authorized but unissued shares will be available for future issuance by the Board of Directors without additional shareholder approval. These additional shares may be used for a variety of purposes, including future offerings to raise additional capital or to facilitate acquisitions. One of the effects of the existence of unissued and unreserved common stock may be to enable the Board of Directors to issue shares to persons friendly to current management, which could render more difficult or discourage an attempt to obtain control of Craft College by means of a merger, tender offer, proxy contest or otherwise, and thereby protect the continuity of management. Such additional shares also could b e used to dilute the stock ownership of persons seeking to obtain control of Craft College.

Preferred Stock

Our articles of incorporation do not authorize any shares of preferred stock.

Share Purchase Warrants



11




We have not issued and do not have outstanding any warrants to purchase shares of our common stock.

Options

We have not issued and do not have outstanding any options to purchase shares of our common stock.

Convertible Securities

We have not issued and do not have outstanding any securities convertible into shares of our common stock or any rights convertible or exchangeable into shares of our common stock.

Use of Proceeds from Registered Securities

The Company's SB-2 registration statement, file number 333-135661 was declared effective by the Securities and Exchange Commission on November 2, 2006. The offering closed on April 25, 2007 and 1,007,200 shares were issued for $ 251,800. The use of proceeds through December 31, 2008 are as follows:

Audit

$4,075

Advertising

507

Web site upgrade

1,162

Travel/trade shows

8,697

Working capital

20,192


ITEM 6. SELECTED FINANCIAL DATA


Not required as the Company is a small business issuer, in accordance with Section 12(b)-2 of the Act.



ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

(b) Results of Operations

For the year ended December 31, 2008 the Company realized revenues of $2,642 (2007 - $ 57,063), a gross loss of $3,312 (2007 – profit $50,528), and operating losses of $112,639 compared to operating income of $3,213 for the previous year. The major components to expenses faced by the Company for the year was consulting of $30,000 (2007 - $29,600), General and Administrative expenses $25,309 (2007 - $13,714), Professional fees of $7,967 (2007 - $2,567), and loss on foreign exchange $46,051 (2007 - $1,434). As of December 31, 2008 the Company had $308,290 in cash as compared to $382,849 at December 31, 2007. Total assets at December 31, 2008 were $308,580 (2007 - $391,729). Total liabilities as of December 31, 2008 were $68,357 (2007 - $29,790) and there was no long term debt at either year end.

The Company may in the future invest in short-term investments from time to time but there can be no assurance that these investments will result in profit or loss.

Our future growth and success will be dependent on our ability to develop and produce products that are entertaining and educational and that we are able to secure distribution channels through various retail chains. If we cannot succeed in developing distribution channels and generate sales then our prospects for growth are substantially undermined. Without additional capitalization our capacity to survive as a going concern, much less achieve growth, is doubtful.

We are committed to pay Brand Specialists and Memories Complete performance fees of 5% of our net merchandise sales generated by the agents' designated retailers. We may terminate the contract giving 60 days notice. Brand and Memories are entitled to continue receiving the 5% performance fee for one year after termination of the contract and for all future sales of products in which Brand or Memories actively participated in placing the merchandise with a retailer.

We only have one business segment, the sale of instructional DVDs, accordingly, no table showing percentage breakdown of revenue by business segment or product line is included.



12




No engineering, management or similar report has been prepared or provided for external use in connection with the offer of our securities to the public.

Liquidity and Capital Resources

During the year ended December 31, 2007 we secured $251,800 in capital through the issuing of 1,007,200 common stock pursuant to an SB-2 registration statement.

At December 31, 2008 our current assets totaled $308,580 (2007 - $384,403). These assets consisted of $308,290 (2007 - $382,849) in cash, $nil (2007 - $295) in accounts receivable, and $290 (2007 - $1,259) in inventory. Our current liabilities at year end were $68,357 (2007 - $29,790). Cash on hand is currently our only source of liquidity. We do not have any lending arrangements in place with banking or financial institutions and we do not anticipate that we will be able to secure these funding arrangements in the near future.

We have sufficient cash to carry out our normal operations for the next twelve months. To the extent that we may require additional funds to support our operations or the expansion of our business, we may sell additional equity or issue debt. Any sale of additional equity securities will result in dilution to our stockholders. There can be no assurance that additional financing, if required, will be available to our company or on acceptable terms.

We do not expect any significant purchases of plant and equipment or any increase in the number of employees in the near future.

(c) Off-balance sheet arrangements

We do not have any off-balance sheet arrangements.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.


Not required as the Company is a small business issuer, in accordance with Section 12(b)-2 of the Act.



13




ITEM 8. FINANCIAL STATEMENTS



CRAFT COLLEGE, INC.

(A Development Stage Company)

FINANCIAL STATEMENTS

December 31, 2008



14





 

K. R. Margetson Ltd.

 

Chartered Accountant



REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders of
Craft College, Inc.

We have audited the accompanying balance sheets of Craft College, Inc. (A Development Stage Company) as of December 31, 2008 and 2007 and the related statements of operations, stockholders' equity and cash flows for the years ended December 31, 2008 and 2007. These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States of America). Those standards require that we plan and perform an audit to obtain reasonable assurance whether the financial statements are free of material misstatement. An audit includes examining on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

In our opinion, these financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2008 and 2007 and the results of its operations and its cash flows for the years ended December 31, 2008 and 2007 in conformity with accounting principles generally accepted in the United States of America.

The accompanying financial statements have been prepared using accounting principles generally accepted in the United States of America assuming that the Company will continue as a going concern. As discussed in Note 1 to the financial statements, the Company is a development stage company and has incurred operating losses, which raises substantial doubt about its ability to continue as a going concern. Management's plans in regard to their planned financing and other matters are also described in Note 1. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.



Sechelt, Canada

"K R. Margetson Ltd."

March 27, 2009

Chartered Accountant   


PO BOX 45, 5588 INLET AVENUE

TELEPHONE: 604-885-2810

SECHELT, BC V0N 3A0

FACSIMILE:  1-877-874-9583

CANADA

E-MAIL:  keith@krmargetson.com




15








CRAFT COLLEGE, INC.

(A Development Stage Company)

BALANCE SHEETS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

December 31

December 31

 

 

 

 

2008

2007

 

 

 

 

 

 

 

 

 

 

 

 

ASSETS

 

 

 

 

 

 

CURRENT ASSETS

 

 

 

 

Cash and cash equivalents

 $       308,290

 $    382,849

 

Accounts Receivable

-

295

 

Inventory (Note 3)

 

290

1,259

 

 

 

 

 

 

 

 

 

 

308,580

384,403

DVD PRODUCTION COST (Note 5)

-

7,326

 

 

 

 

 

 

Total assets

 

 $       308,580

 $    391,729

 

 

 

 

 

 

 

 

 

 

 

 

LIABILITIES

 

 

 

 

 

 

CURRENT LIABILITIES

 

 

 

Accounts payable

 $          18,357

$        9,790

 

Due to related parties (Note 4)

                50,000

20,000

 

 

 

 

 

 

Total Liabilities

 

68,357

           29,790

 

 

 

 

 

 

 

 

 

STOCKHOLDERS’ EQUITY

COMMON STOCK (Note 6)

 

 

 

 

Authorized:

 

 

 

 

 

50,000,000 shares, $0.00001 par value;

 

 

 

Issued and outstanding:

 

 

 

 

6,757,200  

                 68

68

Additional Paid-in Capital

364,461

364,461

Donated Capital

88,641

88,641

Accumulated other comprehensive income

-

9,077

Deficit Accumulated During the Development Stage

(212,947)

(91,696)

 

 

 

 

 

 

Total Stockholders’ Equity

240,223

370,551

 

 

 

 

 

 

Total Liabilities and Stockholders’ Equity

 $       308,580

 $     400,341

 

 

 

 

 

 


Going Concern (Note1)


The accompanying notes are an integral part of these financial statements



16






CRAFT COLLEGE, INC.

(A Development Stage Company)

STATEMENT OF OPERATIONS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Accumulated from

 

 

Year

 

Year

 

December 6, 2004

 

 

ended

 

ended

 

(Date of Inception)

 

 

December 31

 

December 31

 

December 31

 

 

2008

 

2007

 

2008

 

 

 

 

 

 

 

REVENUE

 $              2,642

 

 $              57,063

 

 $             73,220

 

 

 

 

 

 

 

COST OF GOODS SOLD (Note 2(c))

                (5,954)

 

                (6,535)

 

                (17,499)

 

 

 

 

 

 

 

GROSS PROFIT

                 (3,312)

 

                 50,528

 

55,721

 

 

 

 

 

 

 

EXPENSES

 

 

 

 

 

 

Consulting

30,000

 

29,600

 

112,774

 

Foreign Exchange

46,051

 

1,434

 

48,102

 

General and Administrative

25,309

 

13,714

 

62,356

 

Professional Fees

7,967

 

2,567

 

45,436

 

 

 

 

 

 

 

 

 

              (109,327)

 

              (47,315)

 

             (268,668)

 

 

 

 

 

 

 

Net income (loss) for the period

            (112,639)

 

           3,213

 

            (212,947)

 

 

 

 

 

 

 

Other comprehensive income (loss)

 

 

 

 

 

    Foreign currency adjustment

(9,077)

 

9,077

 

-

 

 

 

 

 

 

Comprehensive income (loss)

$      (121,716)

 

$      12,290

 

$         (212,947)

 

 

 

 

 

 

Basic and diluted net loss per share

($0.02)

 

$0.00

 

 

 

 

 

 

 

 

 

Weighted average shares outstanding

           6,757,200

 

6,437,104

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these financial statements.





17







CRAFT COLLEGE INC.

(a development stage enterprise)

STATEMENT OF STOCKHOLDER'S EQUITY

 

 

 

 

 

 

 

 

 

For the period from inception on December 6, 2004 to December 31, 2008

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Deficit

 

 

 

 

 

 

 

Accumulated

Accumulated

 

 

 

 

 

Additional

 

other

During the

Total

 

 

Common Stock

Paid-in

Donated

comprehensive

Development

Stockholders'

 

 

Shares

Amount

Capital

Capital

income

Stage

Equity(Deficiency)

 

 

 

 

 

 

 

 

 

Balance on December 06, 2004

 

 $        -    

 $         -

 $       -

 $                    -

 $                 -

 $                   -

 

 

 

 

 

 

 

 

 

Contributed Capital

-   

-   

-   

675

-   

    -   

                  675

 

 

 

 

 

 

 

 

 

Net loss for the period

-   

-   

-   

-   

  -   

(5,212)

              (5,212)

 

 

 

 

 

 

 

 

 

Balance on December 31, 2004

-   

-   

-   

675

 -   

(5,212)

        (4,537)

 

 

 

 

 

 

 

 

 

Contributed Capital

-   

-   

-   

55,323

 -   

   -   

              55,323

 

 

 

 

 

 

 

 

 

Net loss for the year

-   

-   

-   

-   

 -   

(52,500)

   (52,500)

 

 

 

 

 

 

 

 

 

Balance on December 31, 2005

-   

-   

-   

55,998

 -   

(57,712)

  (1,714)

 

 

 

 

 

 

 

 

 

Contributed Capital

-   

-   

-   

23,043

   -   

       -   

    23,043

 

 

 

 

 

 

 

 

 

Issue of 750,000 common shares for

 

 

 

 

 

 

assets at  $0.017 per share on February 23, 2006

750,000

8

12,721

-   

   -   

  -   

  12,729

 

 

 

 

 

 

 

 

 

Issue of 5,000,000 common shares

 

 

 

 

 

 

 

for cash at $0.02 per share on

 

 

 

 

 

 

 

June 25, 2006

5,000,000

50

99,950

-   

     -   

   -   

 100,000

 

 

 

 

 

 

 

 

 

Net loss for the year

-   

-   

-   

-   

 -   

(45,809)

     (45,809)

 

 

 

 

 

 

 

 

 

Balance on December 31, 2006

5,750,000

58

112,671

79,041

  -   

(103,521)

    88,249

 

 

 

 

 

 

 

 

 

Contributed Capital

-   

-   

-   

9,600

    -   

   -   

     9,600

 

 

 

 

 

 

 

 

 

Issue of 1,007,200 common shares

 

 

 

 

 

 

 

for cash at $0.25 per share on

 

 

 

 

 

 

 

April 25, 2007

1,007,200

10

251,790

-   

  -   

    -   

 251,800

 

 

 

 

 

 

 

 

 

Net income for the year

-   

-   

-   

-   

-

3,213

  3,213

 Foreign currency translation

-   

-   

-   

-   

   9,077

    -   

  9,077

 

 

 

 

 

 

 

 

 

Balance on December 31, 2007

6,757,200

68

364,461

88,641

  9,077

(100,308)

361,939

 

 

 

 

 

 

 

 

Net loss for the year

-   

-   

-   

-   

-

(112.639)

(112,639)

Foreign currency translation

-   

-   

-   

-   

   (9,077)

    -   

(9,077)

 

 

 

 

 

 

 

 

Balance on December 31,  2008

6,757,200

$   68

$364,461

$88,641

-

$  (212,947)

$    240,223



The accompanying notes are an integral part of these financial statements



18





CRAFT COLLEGE, INC.

(A Development Stage Company)

STATEMENTS OF CASH FLOWS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Accumulated from

 

 

 

 

Year

 

Year

 

December 06, 2004

 

 

 

 

ended

 

ended

 

(Date of Inception)

 

 

 

 

December 31

 

December 31

 

to December 31

 

 

 

 

2008

 

2007

 

2008

 

 

 

 

 

 

 

 

 

OPERATING ACTIVITIES

 

 

 

 

 

 

Gain (loss) from operations

 $     (112,639)

 

 $    3,213

 

 $         (212,947)

 

 

 

 

 

 

 

 

 

 

Items not requiring cash outlay

 

 

 

 

 

 

 

Website design and programming

                 -

 

  -

 

300

 

 

Consulting

-

 

9,600

 

62,775

 

 

Amortization of deferred DVD production costs

 

 

268

 

1,669

 

 

Contributions by American Media Systems Co.

-

 

-

 

33,494

 

 

Impairment of deferred DVD production costs

7,326

 

 

 

7,326

 

 

Impairment of technology

 

-

 

-

 

2

 

 

 

 

 

 

 

 

 

 

Cash provided by (used in) changes in operating assets and liabilities

 

 

 

 

 

 

Accounts payable

8,567

 

(10,668)

 

18,358

 

 

Accrued liabilities

-

 

(6,000)

 

-

 

 

Accounts receivable

295

 

561

 

-

 

 

Inventory

969)

 

3,469

 

(290)

 

 

 

 

 

 

 

 

 

Cash Provided by Operating Activities

(95,482)

 

443

 

(89,313)

 

 

 

 

 

 

 

 

 

FINANCING ACTIVITIES

 

 

 

 

 

 

Issuance of common stock for cash

-

 

251,800

 

351,800

 

Advances from related parties

30,000

 

20,000

 

50,000

 

 

 

 

 

 

 

 

 

Net Cash Provided By Financing Activities

30,000

 

271,800

 

401,800

 

 

 

 

 

 

 

 

 

INVESTING ACTIVITIES

 

 

 

 

 

 

Payments for intellectual property

                 -

 

-

 

(2)

 

Production of DVDs

                 -

 

-

 

(4,195)

 

 

 

 

 

 

 

 

 

Net Cash Used In Investing Activities

              -

 

-

 

(4,197)

 

 

 

 

 

 

 

 

 

INCREASE IN CASH AND CASH EQUIVALENTS

(65,482)

 

272,243

 

308,290

 

 

 

 

 

 

 

 

 

EFFECT OF FOREIGN CURRENCY TRANSLATION ON CASH AND CASH EQUIVALENTS

(9,077)

 

9,077

 

-

 

 

 

 

 

 

 

 

 

CASH AT BEGINNING OF PERIOD

382,849

 

101,529

 

-

 

 

 

 

 

 

 

 

 

CASH AT END OF PERIOD

$     308,290

 

$    382,849

 

$       308,290

 

 

 

 

 

 

 

 

 

SUPPLEMENTAL DISCLOSURE OF STATEMENT OF CASH FLOWS INFORMATION

 

 

 

 

 

Interest expense

              -

 

-

 

8

 

Taxes

 

             -

 

-

 

-

 

Foreign exchange (gain) loss     

$      46,051

 

$   1,434

 

$         48,102

 

 

 

 

 

 

 

 

 

SUPPLEMENTAL DISCLOSURE OF NON-CASH

 

 

 

 

 

INVESTING AND FINANCING ACTIVITIES

 

 

 

 

 

Donated services

 $               -

 

 $      9,600

 

 $         88,641

 

 

 

 

 

 

 

 

 

Purchase of assets in exchange for 750,000 of the Company's

 

 

 

 

 

common stock at a price of $0.017 per common share

$               -

 

$              -

 

 $         12,728

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these financial statements.



19


 


CRAFT COLLEGE, INC.

(A Development Stage Company)

NOTES TO THE FINANCIAL STATEMENTS

DECEMBER 31, 2008



NOTE 1 - NATURE AND CONTINUANCE OF OPERATIONS


Organization and business


Craft College, Inc. (the “Company”) was incorporated on February 23, 2006 in the State of Utah. Effective February 23, 2006, the Company acquired the operations and assets related to the craft and hobby instructional DVD business segment of American Media Systems Co., a Nevada corporation. In this transaction, American Media Systems Co. sold its intellectual property, inventory of DVDs, and two contracts relating to this business in consideration of the issuance of 750,000 common shares, representing all the issued and outstanding shares of the Company. As a result of this transaction, the Company became a wholly owned subsidiary of American Media Systems Co. American Media Systems Co. is considered the "Predecessor" of the Company.  On May 31, 2006 American Media Systems Co. sold its ownership of the Company and ceased any formal relationship.


The financial statements of Craft College Inc. include the administrative cost of the business operations of its Predecessor from its inception on December 6, 2004 to the legal formation of Craft College Inc. on February 23, 2006 to the extent that the operations related to the craft and hobby instructional DVD segment (the "Craft College" segment) of the Predecessor. These operations are considered a contribution by the Predecessor to the Company's current operations and have been recognized as donated capital.


American Media Systems Co.'s initial business was the Craft College business. From April of 2005 American Media Systems Co. started providing aerial cinematography and production work as a second business segment. Since that date the Predecessor's management allocated its time and the Predecessor's resources equally between the two business segments. Based on this, all of American Media Systems Co.'s general and administrative expenses prior to April of 2005 have been recognized by the Company and starting April of 2005 until February 23, 2006, 50% of the Predecessors general and administrative expenses were recognized by the Company. During that period, the Predecessor's accounts receivable have been recognized when the sale that generated the accounts receivable was related to the Craft College business segment; its accounts payable have been recognized on the same terms as the corresponding general and administrative expenses. Depreciation expenses are recognized by Cra ft College when the underlying assets have been acquired from its Predecessor. All direct general and administrative expenses of the Predecessor that do not relate directly to Craft College Inc. have not been included in these financial statements. Those assets that Craft College purchased from its Predecessor are fully recognized in these financial statements (see Note 5).


Had the Company been a stand alone company since the inception of American Media Systems Co. the Company's general and administrative expenses might have been materially higher than those represented in these financial statements.


Development stage activities


The Company is presently in the development stage with no significant revenues from operations. Accordingly, all of the Company's operating results and cash flows reported in the accompanying financial statements are considered to be those related to development stage activities and represent the 'cumulative from inception' amounts from its development stage activities reported pursuant to Statement of Financial Accounting Standards (SFAS) No. 7, Accounting and Reporting by Development Stage Enterprises.



20


 


CRAFT COLLEGE, INC.

(A Development Stage Company)

NOTES TO THE FINANCIAL STATEMENTS

DECEMBER 31, 2008



NOTE 1 - NATURE AND CONTINUANCE OF OPERATIONS (Continued)


Going concern


The Company does not generate sufficient cash flow from operations to fund its activities and has therefore relied principally upon contributions from its predecessor and major shareholder for financing. Management intends to rely upon the issuance of securities to finance its operations and development activities, however there can be no assurance it will be successful in raising the funds necessary to maintain operations, or that a self-supporting level of operations will ever be achieved. The likely outcome of these future events is indeterminable. These factors together raise substantial doubt about its ability to continue as a going concern. The financial statements do not include any adjustment to reflect the possible future effect on the recoverability and classification of the assets or the amounts and classification of liabilities that may result from the outcome of this uncertainty.


NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


(a) Year End


The Company has elected a December 31st fiscal year end.


(b) Cash and Cash Equivalents


The Company considers all highly liquid instruments with a maturity of three months or less at the time of issuance to be cash equivalents. As at December 31, 2008 the Company did not have any cash equivalents (2007 – $nil).  As at December 31, 2008, $81,660 was deposited in accounts that were federally insured (2007 - $101,200).


(c) Inventory


Inventories are priced at the lower of cost or market, with cost determined on a first-in, first-out basis and market based on the lower of replacement cost or estimated realizable value.  During the year, management provided for slow moving inventory in the amount of $1,282 and increased the cost of goods sold accordingly.


(d) Revenue Recognition


The Company recognizes revenue when the following criteria have been met:

i. The Company has obtained a contract or a written request from the customer;

ii. The Customer takes ownership and assumes risk of loss

iii. The Company is reasonably assured that the revenue is collectible.


(e) Advertising Costs


Advertising costs are expensed as incurred. Advertising expenses were $nil for the period ended December 31, 2008, (2007 - $507).




21


 


CRAFT COLLEGE, INC.

(A Development Stage Company)

NOTES TO THE FINANCIAL STATEMENTS

DECEMBER 31, 2008



NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)


(f) Stock-Based Compensation


The Company has adopted the new SFAS No. 123R "Share Based Payments" in accounting for stock options and similar equity instruments. Accordingly, compensation costs attributable to stock options or similar equity instruments granted to employees are measured at the fair value at the grant date, and expensed over the expected service period with a corresponding increase to additional paid-in capital. Transactions in which goods or services are received from non-employees in exchange for the issuance of equity instruments are accounted for based on the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable. As at December 31, 2008 the Company has not issued any stock options or similar equity instruments.


(g) Basic and Diluted Net Income (Loss) per Share


The Company reports basic loss per share in accordance with Statement of Financial Accounting Standards No. 128, “Earnings Per Share” and International Accounting Standards IAS 33.  Basic net income (loss) per share is computed by dividing net income (loss) available to common stockholders by the weighted average number of common shares outstanding during the period. Diluted net income (loss) per share on the potential exercise of the equity-based financial instruments is not presented where anti-dilutive.


(h) Comprehensive Income


In accordance with SFAS 130, "Reporting Comprehensive Income" ("SFAS 130"), comprehensive income consists of net income and other gains and losses affecting stockholder's equity that are excluded from net income, such as unrealized gains and losses on investments available for sale, foreign currency translation gains and losses and minimum pension liability.


(i) Use of Estimates


The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the period. Actual results may differ from those estimates.


(j) Financial Instruments


The Company's financial instruments consist of cash, accounts receivable, accounts payable and due to related parties. The carrying value of these financial instruments approximates their fair value based on their liquidity or their short-term nature. In the estimation of management, the company is not exposed to significant interest, credit, or currency risk.


(k) Income Taxes


The Company accounts for income taxes under an asset and liability approach that requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the Company's financial statements or tax returns. In estimating future tax consequences, all expected future events other than enactment of changes in the tax laws or rates are considered.


Due to the uncertainty regarding the Company's future profitability, the future tax benefits of its losses have been fully reserved for and no net deferred tax benefit has been recorded in the financial statements during the period presented.



22


 


CRAFT COLLEGE, INC.

(A Development Stage Company)

NOTES TO THE FINANCIAL STATEMENTS

DECEMBER 31, 2008



NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

 

(l) Impairment of Long-Live Assets and Long-Live Assets to be Disposed of


SFAS No. 144, "Accounting for the Impairment or Disposal of Long-Lived Assets," which superseded SFAS No. 121, "Accounting for the Impairment of Long-Lived Assets to be Disposed Of," among other items, establishes procedures for review of recoverability, and measurement of impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. SFAS No. 144 also requires that long-lived assets to be disposed of other than by sale shall continue to be classified as held and used until disposal. Further, SFAS No. 144 specifies the criteria for classifying long-lived assets as "held for sale" and requires that long-lived assets to be disposed of by sale be reported as the lower of carrying amount or fair value less estimated selling costs. Management determined that the Company's long-lived asset, Deferred DVD Production Costs, were impaired as at December 31, 2008.  See Note 2(n)


(m) Intellectual Property


Intellectual property was recorded at cost. It was written down to its net realizable value when it is determined that its carrying value exceeded the estimated future benefits to the Company.


(n) Deferred DVD Production Costs


For DVDs produced by the Company, capitalized costs include all direct production and financing costs, capitalized interest and production overhead.


Costs of producing DVDs, including participation and residual costs, are amortized on a subject-by-subject basis, whereby the deferred DVD production costs are amortized in the proportion that current year sales bear to management's estimate of ultimate unrecognized revenue as of the beginning of the current fiscal year. Ultimate revenue estimates are limited to a period not to exceed ten years following the date of initial release.


Deferred DVD production costs is stated at the lower of amortized cost or estimated fair value on a DVD subject-by-subject basis. The valuation of deferred DVD production cost is reviewed on a subject-by-subject basis, whether the DVD is completed or not, when an event or change in circumstances indicates that the fair value of a subject is less than its unamortized cost. The fair values of the DVDs are determined using management's future revenue and cost estimates and a discounted cash flow approach.


During the year, management adjusted its estimate of future cash flows from its craft instructional DVDs and determined the carrying amount of the asset would not be recoverable by future DVD sales.  An impairment loss of $7,326 was recognized in the Company and included in general and administrative expenses.


(o) Shipping and Handling Costs


Shipping and handling costs are classified as cost of goods sold and charged to operations in the period that the associated revenue is recognized.


(p) Accounts Receivables


Accounts receivables are reviewed on an account by account basis for non-recoverability. Delinquent receivables are charged to operations when management has exhausted all practical means of recovering outstanding funds. There were no amounts charged to operations in the year ended December 31, 2008 (2007 - $Nil) on account of estimated non-recoverable accounts receivable.




23



 


CRAFT COLLEGE, INC.

(A Development Stage Company)

NOTES TO THE FINANCIAL STATEMENTS

DECEMBER 31, 2008



NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)


(q) Foreign Currency Translations


The Company's functional currency is US dollars. Accordingly, foreign currency balances are translated into US dollars as follows:


Monetary assets and liabilities are translated at the period-end exchange rate. Non-monetary assets are translated at the rate of exchange in effect at their acquisition, unless such assets are carried at market or nominal value, in which case they are translated at the period-end exchange rate. Revenue and expense items are translated at the average exchange rate for the period. Foreign exchange gains and losses arising from foreign currency transactions are included in the determination of net income for the respective periods.  Any translation adjustments resulting are not included in determining net income but are included in foreign exchange adjustment to other comprehensive income, a component of stockholder’s equity.


(r) Derivative Instruments


The Financial Accounting Standards Board issued Statement of Financial Accounting Standards (“SFAS”) No. 133, “Accounting for Derivative Instruments and Hedging Activities,” as amended by SFAS No. 137, “Accounting for Derivative Instruments and Hedging Activities – Deferral of the Effective Date of FASB No. 133”, SFAS No. 138, “Accounting for Certain Derivative Instruments and Certain Hedging Activities”, and SFAS No. 149, “Amendment of Statement 133 on Derivative Instruments and Hedging Activities”,  which is effective for the Company as of its inception.  These statements establish accounting and reporting standards for derivative instruments, including certain derivative instruments embedded in other contracts, and for hedging activities.  They require that an entity recognize all derivatives as either assets or liabilities in the balance sheet and measure those instruments at fair value.


If certain conditions are met, a derivative may be specifically designated as a hedge, the objective of which is to match the timing of gain or loss recognition on the hedging derivative with the recognition of (i) the changes in the fair value of the hedged asset or liability that are attributable to the hedged risk or (ii) the earnings effect of the hedged forecasted transaction. For a derivative not designated as a hedging instrument, the gain or loss is recognized in income in the period of change.  The Company has not entered into derivatives contracts to hedge existing risks or for speculative purposes.


Historically, the Company has not entered into derivatives contracts to hedge existing risks or for speculative purposes.  At December 31, 2008, the Company has not engaged in any transactions that would be considered derivative instruments or hedging activities.



(s) Recent Accounting Pronouncements

In December 2007, the FASB issued SFAS 141(revised 2007), Business Combinations (“SFAS 141R”). SFAS 141R will significantly change the accounting for business combinations in a number of areas including the treatment of contingent consideration, contingencies, acquisition costs, IPR&D and restructuring costs. In addition, under SFAS 141R, changes in deferred tax asset valuation allowances and acquired income tax uncertainties in a business combination after the measurement period will impact income tax expense. SFAS 141R is effective for fiscal years beginning after December 15, 2008.  The Company is currently evaluating the impact of SFAS 141(R) on its financial statements but does not expect it to have a material effect.



24



 


CRAFT COLLEGE, INC.

(A Development Stage Company)

NOTES TO THE FINANCIAL STATEMENTS

DECEMBER 31, 2008



NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

(s) Recent Accounting Pronouncements (continued)


In December 2007, the FASB issued SFAS 160, Noncontrolling Interests in Consolidated Financial Statements, an amendment of ARB No. 51 (“SFAS 160”). SFAS 160 will change the accounting and reporting for minority interests, which will be recharacterized as noncontrolling interests (NCI) and classified as a component of equity.  This new consolidation method will significantly change the account with minority interest holders. SFAS 160 is effective for fiscal years beginning after December 15, 2008. The Company is currently evaluating the impact of SFAS160 on its financial statements but does not expect it to have a material effect.


In March 2008, the FASB issued SFAS No. 161 “Disclosure About Derivative Instruments and Hedging Activities-an amendment to FASB Statement 133” (SFAS 161). SFAS 161 requires enhanced disclosures about derivatives and hedging activities and the reasons for using them. SFAS 161 is effective for fiscal years beginning after November 15, 2008. The Company is currently reviewing the provisions of SFAS 161 on its financial statements but does not expect it to have a material effect.


In May 2008, the FASB issued SFAS 162, “The hierarchy of Generally Accepted Accounting Principles”  (“SFAS 162”). SFAS 162 identifies the sources of accounting principles and the frame work for selecting the principles used in the preparation of financial statements of nongovernmental entities that are presented in conformity with generally accepted accounting principles.  This statement shall be effective 60 days after the SEC’s approval of the Public Company Accounting Oversight Board amendment to AU Section 411, “the Meaning of Present Fairly in Conformity with Generally Accepted Accounting Principles.”  The Company is currently reviewing the provisions of SFAS 162 on its financial statements but does not expect it to have a material effect.


In May 2008, the FASB issued SFAS No. 163, “Accounting for Financial Guarantee Insurance Contracts – and interpretation of FASB Statement No. 60” (“SFAS 163”.  SFAS 163 interprets Statement 60 and amends existing accounting pronouncements to clarify their application to the financial guarantee insurance contracts included within the scope of that statement.  SFAS 163 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and all interim periods within those fiscal years.  The Company is currently reviewing the provisions of SFAS 163 on its financial statements but does not expect it to have a material effect.


NOTE 3 - INVENTORY


As  at December 31, 2008 and 2007, inventory consists of educational craft and hobby DVDs and has been classified as finished goods.



25



 


CRAFT COLLEGE, INC.

(A Development Stage Company)

NOTES TO THE FINANCIAL STATEMENTS

DECEMBER 31, 2008



NOTE 4 - RELATED PARTY TRANSACTIONS AND BALANCES

The following represents related party transactions and balances not disclosed elsewhere in the financial statements:

(i) During the year ended December 31, 2008, the Company received $Nil of donated consulting services from its President (2007 $9,600).

(ii) As of December 31, 2008, the Company owes $50,000 to the President of the Company for consulting services (2008 - $30,000, which is comprised of $42,500 and $7,500 owed to the previous and current Presidents respectively).  The amounts are non interest bearing, without stated repayment terms and unsecured.

The transactions between the Company and the related party were consummated at the price agreed upon by the parties.

NOTE 5 - DEFERRED DVD PRODUCTION COSTS


 

December 31,

 

December 31,

 

2008

 

2007

 

 

Accumulated

Net Book

 

 

Accumulated

Net Book

 

Cost

Amortization

Value

 

Cost

Amortization

Value

 

$

$

$

 

$

$

$

 

 

 

 

 

 

 

 

Knitting DVD production costs

0.00

0.00

0.00

 

8,995

1,669

7,326

 

 

 

 

 

 

 

 

 

0.00

0.00

0.00

 

8,995

1,669

7,326



NOTE 6 - COMMON STOCK


During the year ended December 31, 2007, the Company completed its initial public offering by issuing 1,007,200 shares at a price of $0.25 per share for total proceeds of $251,800.


During the year ended December 31, 2006, the Company issued 5,750,000 common shares; 5,000,000 to the previous President of the Company for total consideration of $100,000 and 750,000 to American Media Systems Co, the predecessor company, in consideration for DVD inventory, deferred DVD production costs, and intellectual property with total values of $4,511, $8,215, and $2, respectively. The assets are recorded at the parent company's carrying value, determined under generally accepted accounting principles in the United States of America.


There are no shares subject to warrants, options or other agreements as at December 31, 2008.



26




CRAFT COLLEGE, INC.

(A Development Stage Company)

NOTES TO THE FINANCIAL STATEMENTS

DECEMBER 31, 2008




NOTE 7 - INCOME TAXES


Income tax recovery differs from that which would be expected from applying the effective tax rates to the net income (loss) as follows:


 

 

 

 

Cumulative from

 

 

 

 

Inception on

 

 

 

 

December 6, 2004

 

 

 

 

through

 

 

December 31,

December 31,

December 31,

 

 

2008

2007

2008

 

 

 

 

Net income (loss) for the period

$   (112,639)

$     3,213

$    (212,947)

 

 

 

 

 

 

 

 

 

 

Statutory and effective tax rates

35%

35%

35%

 

 

 

 

 

Income taxes expense (recovery) at the

 

 

 

     effective tax rate

$   (39,424)

$     1,125

$    (74,531)

 

 

 

 

 

Permanent timing difference:

 

 

 

     Donated services

-

3,360

31,023

Reserve for exchange loss (gain)

17,630

(1,233)

17,630

Tax losses carryforward deferred (recognized)

21,794

(3,252)

25,878

 

 

 

 

 

Corporate income tax expense and

 

 

 

     corporate income taxes payable

$              -

$           -

$            -


As at December 31, 2008 the tax effect of the temporary timing differences that give rise to significant components of deferred income tax asset are noted below.  A valuation allowance has been recorded as management believes it is more likely than not that the deferred income tax asset will not be realized.



 

 

December 31,

December 31,

 

 

2008

2007

 

 

 

 

Tax loss carryforward

$    25,878

$     5,544

 

 

 

Reserve for exchange loss (gain)

17,630

(1,233)

 

 

 

Less:  valuation allowance

(43,508)

(4,311)

 

 

 

 

Deferred tax asset

$            -

$          -


The change in the valuation allowance during the year was $39,197.


As at December 31, 2008, the Company had $73,936 in tax losses, expiring by 2028.

.

 




27






ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

There have not been any disagreements with the auditor on any audit or accounting issues.

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We maintain "disclosure controls and procedures," as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934 (the "Exchange Act"), that are designed to ensure that information required to be disclosed in our Exchange Act reports is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. We conducted an evaluation (the "Evaluation"), under the supervision and with the participation of our Chief Executive Officer ("CEO") and Chief Financial Officer ("CFO"), of the effectiveness of the design and operation of our disclosure controls and procedures ("Disclosure Controls" ;) as of the end of the period covered by this report pursuant to Rule 13a-15 of the Exchange Act. Based on this Evaluation, our CEO and CFO concluded that our Disclosure Controls were effective as of the end of the period covered by this report.

Changes in Internal Controls

We have also evaluated our internal controls for financial reporting, and there have been no significant changes in our internal controls or in other factors that could significantly affect those controls subsequent to the date of their last evaluation.

Limitations on the Effectiveness of Controls

Our management, including our CEO and CFO, does not expect that our Disclosure Controls and internal controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collus ion of two or more people, or by management or board override of the control.

The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

CEO and CFO Certifications

Appearing immediately following the Signatures section of this report there are Certifications of the CEO and the CFO. The Certifications are required in accordance with Section 302 of the Sarbanes-Oxley Act of 2002 (the Section 302 Certifications). This Item of this report, which you are currently reading is the information concerning the Evaluation referred to in the Section 302 Certifications and this information should be read in conjunction with the Section 302 Certifications for a more complete understanding of the topics presented.

Management's Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rule 13a-15(f). The Company's internal control over financial reporting is a process designed to provide reasonable assurance to our management and board of directors regarding the reliability of financial



28




reporting and the preparation of the financial statements for external purposes in accordance with accounting principles generally accepted in the United States of America.

Our internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with accounting principles generally accepted in the United States of America, and that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal controls over financial reporting may not prevent or detect misstatements. All internal control systems, no matter how well designed, have inherent limitations, including the possibility of human error and the circumvention of overriding controls. Accordingly, even effective internal control over financial reporting can provide only reasonable assurance with respect to financial statement preparation. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2008. In making this assessment, it used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control-Integrated Framework. Based on our assessment, we believe that, as of December 31, 2008, the Company's internal control over financial reporting was effective based on those criteria.

This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by our registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit us to provide only management's report in this annual report.

ITEM 9B. OTHER INFORMATION

None

PART III


ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS

(a) Directors and executive officers

Directors are elected for a term of one year at the company's annual meeting of shareholders and until his or her successor is elected and qualified. Our officers are elected by the board of directors to a term of one (1) year and serve until his or her successor is duly elected and qualified, or until he or she is removed from office. The board of directors has no nominating, auditing or compensation committees. The name, age and position of the Company's director and executive officers are as follows:

Name

Age

Position

 

 

 

Dario Passadore

39

President, Chief Executive Officer, Chief Financial Officer, and Director

 

 

 

Term of Office

Mr. Passadore has been a director of the company since June 2, 2006 and was elected for a term of one year.  

Work Experience of officers and directors

Dario Passadore



29




Mr. Dario Passadore obtained his MBA from the University of Florida in 2001. Currently, Mr. Passadore holds the position of Marketing Director at Mosaic Sales Solutions, the largest field sales and marketing company in North America. At Mosaic, Mr. Passadore's responsibilities include business development and attracting customers to the company's retail services. Prior to joining Mosaic in 2005 he held the position of Director of Business Development for Sam's Club where he was in charge of new products and business development. From 2000 to 2005 he worked for Office Depot as Senior Marketing Manager. He currently serves on the Advisory Board of the Warrington College of Business (University of Florida)

 (b) Significant Employees

We have no significant employees other than our executive management team.

(c) Family Relationships

There are no family relationships between or among the directors, executive officers or persons nominated or chosen by the Company to become directors or executive officers.

(d) Involvement in Certain Legal Proceedings

To the best of our knowledge, during the past five years, none of the following occurred with respect to a present or former director, executive officer, or employee of the Company: (1) any bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time; (2) any conviction in a criminal proceeding or being subject to a pending criminal proceeding (excluding traffic violations and other minor offenses); (3) being subject to any order, judgment or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his or her involvement in any type of business, securities or banking activities; and (4) being found by a court of competent jurisdiction (in a civil action), the SEC or the Commodities Futures Tradi ng Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended or vacated.

COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

Section 16(a) of the Securities and Exchange Act of 1934 requires officers, directors and persons who own more than ten percent of a registered class of a company's equity securities to file initial reports of beneficial ownership and to report changes in ownership of those securities with the Securities and Exchange Commission. They are also required to furnish the Company with copies of all Section 16(a) forms they file. To the Company's knowledge, based solely on review of the copies of Forms 3, 4 and 5 furnished to the Company we have determined the following:

Based solely on our review of these reports or written representations from certain reporting persons, the Registrant believes that during the fiscal year ended December 31, 2008 and during the current fiscal year, all filing requirements applicable to our officers, directors, greater-than-ten-percent beneficial owners and other persons subject to Section 16(a) of the Exchange Act were met.

(e) Audit committee financial expert

The Issuer has determined that it does not have an audit committee financial expert serving on its audit committee. The Issuer has been unable to nominate an individual with the required expertise to stand for election to the Issuer's Board of Directors.

(f) Audit Committee and Charter

We have an audit committee and audit committee charter. Our audit committee is comprised of all of our directors. A copy of our audit committee charter is filed as an exhibit to Form 10-KSB for the year ending December 31, 2006. Our audit committee is responsible for: (1) selection and oversight of our independent accountant; (2) establishing procedures for the receipt, retention and treatment of complaints regarding accounting, internal controls and auditing matters; (3) establishing procedures for the confidential, anonymous submission by our employees of concerns regarding accounting and auditing matters; (4) engaging outside advisors; and, (5) funding for the outside auditory and any outside advisors engagement by the audit committee.



30




Code of Ethics

We have adopted a corporate code of ethics that applies to our chief executive officer and our chief financial officer. A copy of the code of ethics is filed as an exhibit to Form 10-KSB for the year ending December 31, 2006. We believe our code of ethics is reasonably designed to deter wrongdoing and promote honest and ethical conduct; provide full, fair, accurate, timely and understandable disclosure in public reports; comply with applicable laws; ensure prompt internal reporting of code violations; and provide accountability for adherence to the code.

Upon written request at our corporate executive office we will deliver to any person free of charge a copy of such code of ethics.

ITEM 11. EXECUTIVE COMPENSATION

Summary Compensation Table

We do not currently have employment agreement with our executive officer, but expect to sign an employment agreement with him in the next approximately twelve (12) months. To date no officer or director has drawn any salary and neither Mr. Passadore nor any other person will be compensated in the future for past services. We do not currently have a stock option plan.

 

 

Annual Compensation

(a)

(b)

(c)

(d)

(e)

Name and Principle Position

Year

Salary ($)

Bonus ($)

Other Annual 
Compensation ($)

 

 

 

 

 

Patricia Castillo former President, CEO & Director

2008

2007

22,500

20,000

Nil

Nil

Nil

Nil

 

 

 

 

 

Dario Passadore, President, CEO, CFO & Director

2008

2007

7,500

Nil

Nil

Nil

Nil

Nil

Option/SAR Grants

There were no option/SAR Grants during the 2008 or 2007 fiscal years.

Aggregate Option Exercises in the Last Fiscal Year and Fiscal Year-End Option Values

No stock options were exercised by any named executive officer during the 2008 or 2007 fiscal years and there are no stock options outstanding at December 31, 2008 or at the date of this report.

Long-Term Incentive Plan Awards

We do not have any long-term incentive plans that provide compensation intended to serve as incentive for performance to occur over a period longer than one fiscal year, whether such performance is measured by reference to our financial performance, our stock price, or any other measure.

Compensation of directors.

Our Directors do not and will not receive a salary or fees for serving as a director, nor do they receive any compensation for attending meetings of the Board of Directors or serving on committees of the Board of Directors. They are not entitled to reimbursement of expenses incurred in attending meetings. There are no compensation arrangements for employment, termination of employment or change-in-control between the named Executive Officers and the company.



31







Name

Fees earned or paid in cash
($)

Stock awards
($)

Option awards
($)

Non-equity
incentive plan
compensation
($)

Nonqualified deferred
compensation earnings
($)

All other
compensation
($)

Total
($)

(a)

(b)

(c)

(d)

(e)

(f)

(g)

(h)

Dario Passadores

President, CEO, CFO & Director  

Nil

Nil

Nil

Nil

Nil

Nil

Nil

  

 

 

 

 

 

 

 


Indemnification

Pursuant to the articles of incorporation and bylaws of the corporation, we may indemnify an officer or director who is made a party to any proceeding, including a lawsuit, because of his position, if he acted in good faith and in a manner he reasonably believed to be in our best interest. In certain cases, we may advance expenses incurred in defending any such proceeding. To the extent that the officer or director is successful on the merits in any such proceeding as to which such person is to be indemnified, we must indemnify him against all expenses incurred, including attorney's fees. With respect to a derivative action, indemnity may be made only for expenses actually and reasonably incurred in defending the proceeding, and if the officer or director is judged liable, only by a court order. The indemnification is intended to be to the fullest extent permitted by the laws of the state of Utah.

Regarding indemnification for liabilities arising under the Securities Act of 1933 which may be permitted to directors or officers pursuant to the foregoing provisions, we are informed that, in the opinion of the Securities and Exchange Commission, such indemnification is against public policy, as expressed in the Act and is, therefore unenforceable.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

(a) Security ownership of certain beneficial owners and management

We are not directly or indirectly owned or controlled by a corporation or foreign government. As of March 20, 2009, we had an authorized share capital of 50,000,000 common shares with a par value of $0.00001 per share of which 6,757,200 shares are issued and outstanding.

The following table sets forth, as of March 20, 2009, the beneficial shareholdings of persons or entities holding five per cent or more of our common stock, each director individually, each named executive officer and all of our directors and officers as a group. Each person has sole voting and investment power with respect to the shares of Common Stock shown, and all ownership is of record and beneficial.

Title of class
(1)

Name and address of beneficial owner
(2)

Amount and nature of beneficial owner
(3)

Percent of class
(4)

 

 

 

 

Common

Patricia Castillo
101 Bourn Avenue, Suite E, Rockwall, TX 75087  

5,000,000

74%

 

 

 

 

Common

Dario Passadore
101 Bourn Avenue, Suite E, Rockwall, TX 75087  

0

0

 

 

 

 

As used in this table, "beneficial ownership" means the sole or shared power to vote, or to direct the voting of, a security, or the sole or shared investment power with respect to a security (i.e., the power to dispose of, or to direct the disposition of, a security). In addition, for purposes of this table, a person is deemed, as of any date, to have "beneficial ownership" of any security that such person has the right to acquire within 60 days after such date.



32




There are no limitations on future issuance of our common stock to management, promoters or their affiliates or associates. We may issue stock to these individuals for services rendered in lieu of cash payments. An issuance of stock will dilute your ownership in our company and might result in a reduction of your share value. We currently have no plans for the issuance of shares to management or promoters or their affiliates or associates for services rendered.

(c) Changes in Control of the Registrant

To the knowledge of management there are no present arrangements or pledges of our securities that may result in a change of control of our Company.

See Item 12 - Certain Relationships and Related Transactions

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Transactions with Related Parties

Our directors and officers nor any person who beneficially owns, directly or indirectly, shares carrying more than five percent of our outstanding shares, has any material interest, direct or indirect, in any transaction exceeding $60,000 during the last two years or in any proposed transaction which, in either case, has or will materially affect us, or any subsidiaries.

Transactions with Promoter

In addition to his position in our management, Mr. Passadore is also our only promoter.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES


Audit Fees


The aggregate fees billed by our auditors for professional services rendered in connection with a review of the financial statements included in our registration statement on Form SB-2 and the audit of our annual financial statements for the fiscal years ending December 31, 2007 and  2008 were $2,392 and $7,780 respectively.


Audit-Related Fees


Our auditors did not bill any additional fees for assurance and related services that are reasonably related to the performance of the audit or review of our financial statements.


Tax Fees


The aggregate fees billed by our auditors for professional services for tax compliance, tax advice, and tax planning were $0 and $0 for the fiscal years ended December 31, 2007 and 2008.


All Other Fees


The aggregate fees billed by our auditors for all other non-audit services, such as attending meetings and other miscellaneous financial consulting, for the fiscal years ended December  31, 2007 and 2008 were $0.


ITEM 15. EXHIBITS.

Exhibit Number

Description

3.1

Articles of Incorporation (1)

3.2

By-Laws (1)

4.1

Specimen Stock Certificate (1)

10.1

Agency agreement with Brand Specialists LLC (1)

10.2

Agency agreement with Memories Complete (1)

14.1

Code of ethics (2)



33







31.1

Certification of Principal Executive Officer and Principal Financial Officer pursuant to Rule 13a-14 and Rule 15d-14(a), promulgated under the Securities and Exchange Act of 1934, as amended.

32.1

Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (Chief Executive Officer and Chief Financial Officer).

99.1

Audit committee charter (2)

(1) Incorporated herein by reference from our Form SB-2 registration statement and all amendments thereto filed with the Securities and Exchange Commission, and amendments thereto, SEC file No. 333-135661.

(2) Incorporated herein by reference from our Form 10-KSB for the year ending December 31, 2006.

SIGNATURES

Pursuant to the requirements of Section 13 and 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Craft College Inc.

(Registrant)


Date:

March 26, 2009

By:

DARIO PASSADORE

 

 

 

 

 

 

 

Dario Passadore,
Director and Chief Executive Officer, Chief Financial Officer and 
principal accounting officer.




34



EX-31.1 2 ex311.htm CERTIFICATION CC - Filed by Filing Services Canada 403-717-3898


SECTION 302 CERTIFICATION

I, Dario Passadore, certify that:

1.

I have reviewed this annual report on Form 10-K of Craft College Inc.;

  

 

 

2.       

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

  

 

 

3.       

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the small business issuer as of, and for, the periods presented in this report;

  

 

 

4.     

The small business issuer's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the small business issuer and have:

  

 

 

        

a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the small business issuer, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

    

b)

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

    

c)

Evaluated the effectiveness of the small business issuer's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

    

d)

Disclosed in this report any change in the small business issuer's internal control over financial reporting that occurred during the small business issuer's most recent fiscal quarter (the small business issuer's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the small business issuer's internal control over financial reporting; and

  

 

 

5.     

The small business issuer's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the small business issuer's auditors and the audit committee of the small business issuer's board of directors (or persons performing the equivalent functions):

 

 

 

      

a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the small business issuer's ability to record, process, summarize and report financial information; and

    

b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the small business issuer's internal control over financial reporting.


Dated this 30th day of March, 2009.

/s/ DARIO PASSADORE

Dario Passadore
Interim President and Chief Accounting Officer






EX-32.1 3 ex321.htm CERTIFICATION CC Filed by Filing Services Canada Inc. 403-717-3898

CERTIFICATION PURSUANT TO
18 U.S.C. Section 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Craft College Inc. (the "Company") on Form 10-K for the period ended December 31, 2008 as filed with the Securities and Exchange Commission on the date here of (the "report"), I, Dario Passadore, Interim President and Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in this Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Dated this 30th day of March, 2009.

 


BY:


/s/ DARIO PASSADORE                        
Dario Passadore, 
Interim President and 
Principal Financial Officer





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