SECURITIES AND EXCHANGE COMMISSION
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Washington, D.C. 20549
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SCHEDULE 13G
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Under the Securities Exchange Act of 1934
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(Amendment No.__)*
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Yelp Inc.
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(Name of Issuer)
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Class A Common Stock, par value $0.000001 per share
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(Title of Class of Securities)
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985817105
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(CUSIP Number)
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March 21, 2012
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(Date of Event Which Requires Filing of this Statement)
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Check the appropriate box to designate the rule pursuant to which this Schedule 13G is filed:
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¨
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Rule 13d-1(b)
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x
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Rule 13d-1(c)
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¨
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Rule 13d-1(d)
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(Page 1 of 9 Pages)
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CUSIP No. 985817105
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13G
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Page 2 of 9 Pages
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1
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NAMES OF REPORTING PERSONS
Seminole Management Co., Inc.
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2
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
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(a) ¨
(b) x
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3
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SEC USE ONLY
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4
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CITIZENSHIP OR PLACE OF ORGANIZATION
New York
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NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH:
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5
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SOLE VOTING POWER
- 0 -
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6
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SHARED VOTING POWER
980,310 shares of Class A Common Stock
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7
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SOLE DISPOSITIVE POWER
- 0 -
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8
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SHARED DISPOSITIVE POWER
980,310 shares of Class A Common Stock
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9
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
980,310 shares of Class A Common Stock
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10
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CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
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¨
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11
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
13.7% (See Item 4)
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12
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TYPE OF REPORTING PERSON
CO
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CUSIP No. 985817105
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13G
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Page 3 of 9 Pages
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1
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NAMES OF REPORTING PERSONS
Paul C. Shiverick
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2
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
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(a) ¨
(b) x
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3
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SEC USE ONLY
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4
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CITIZENSHIP OR PLACE OF ORGANIZATION
United States
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NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH:
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5
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SOLE VOTING POWER
- 0 -
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6
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SHARED VOTING POWER
980,310 shares of Class A Common Stock
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7
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SOLE DISPOSITIVE POWER
- 0 -
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8
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SHARED DISPOSITIVE POWER
980,310 shares of Class A Common Stock
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9
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
980,310 shares of Class A Common Stock
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10
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CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
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¨
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11
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
13.7% (See Item 4)
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12
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TYPE OF REPORTING PERSON
IN
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CUSIP No. 985817105
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13G
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Page 4 of 9 Pages
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1
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NAMES OF REPORTING PERSONS
Michael G. Messner
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2
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CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
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(a) ¨
(b) x
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3
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SEC USE ONLY
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4
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CITIZENSHIP OR PLACE OF ORGANIZATION
United States
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NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH:
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5
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SOLE VOTING POWER
- 0 -
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6
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SHARED VOTING POWER
980,310 shares of Class A Common Stock
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7
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SOLE DISPOSITIVE POWER
- 0 -
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8
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SHARED DISPOSITIVE POWER
980,310 shares of Class A Common Stock
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9
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AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
980,310 shares of Class A Common Stock
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10
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CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
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¨
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11
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PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
13.7% (See Item 4)
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12
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TYPE OF REPORTING PERSON
IN
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CUSIP No. 985817105
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13G
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Page 5 of 9 Pages
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Item 1 (a).
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NAME OF ISSUER.
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The name of the issuer is Yelp Inc. (the "Company").
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Item 1(b).
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ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
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The Company's principal executive offices are located at 706 Mission Street, San Francisco, CA 94103.
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Item 2 (a).
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NAME OF PERSON FILING:
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This statement is filed by:
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(i)
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Seminole Management Co., Inc., a New York corporation (“Investment Manager”), which serves as investment manager to Seminole Capital Partners, L.P., a New York limited partnership, Seminole Capital Partners II, L.P., a New York limited partnership, Seminole Offshore Fund, Ltd., a British Virgin Islands international business company, Seminole Opportunity Fund, LP, a Delaware limited partnership, Seminole Opportunity Fund, Ltd., a British Virgin Islands international business company, Seminole Dedicated Investor Fund Offshore, Ltd., a British Virgin Islands international business company, and IAM Mini-Fund 31 Limited, a Cayman Islands exempted company (collectively, the “Portfolios”), with respect to the shares of Class A Common Stock held by the Portfolios;
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(ii)
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Paul C. Shiverick (“Mr. Shiverick”), a principal of the Investment Manager, with respect to the shares of Class A Common Stock held by the Portfolios; and
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(iii)
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Michael G. Messner (“Mr. Messner”), a principal of the Investment Manager, with respect to the shares of Class A Common Stock held by the Portfolios.
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The foregoing persons are hereinafter sometimes collectively referred to as the "Reporting Persons."
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The filing of this statement should not be construed as an admission that any of the Reporting Persons is, for the purposes of Section 13 of the Act, the beneficial owner of the Common Stock reported herein.
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Item 2(b).
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ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:
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The address of the business office of each of the Reporting Persons is 126 East 56th Street, New York, New York 10022.
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Item 2(c).
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CITIZENSHIP:
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Investment Manager is a New York corporation organized under the laws of the State of New York. Mr. Shiverick and Mr. Messner are United States citizens.
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Item 2(d).
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TITLE OF CLASS OF SECURITIES:
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Class A Common Stock, par value $0.000001 per share (the "Class A Common Stock").
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CUSIP No. 985817105
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13G
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Page 6 of 9 Pages
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Item 2(e).
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CUSIP NUMBER:
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985817105
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Item 3.
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IF THIS STATEMENT IS FILED PURSUANT TO §§ 240.13d-1(b) OR 240.13d-2(b) OR (c), CHECK WHETHER THE PERSON FILING IS A:
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(a)
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Broker or dealer registered under Section 15 of the Act (15 U.S.C. 78o);
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(b)
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Bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c);
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(c)
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Insurance company as defined in Section 3(a)(19) of the Act (15 U.S.C. 78c);
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(d)
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Investment company registered under Section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
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(e)
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Investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);
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(f)
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Employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F);
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(g)
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Parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G);
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(h)
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Savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
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(i)
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Church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act (15 U.S.C. 80a-3);
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(j)
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Non-U.S. institution in accordance with Rule 13d-1(b)(1)(ii)(J);
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(k)
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Group, in accordance with Rule 13d-1(b)(1)(ii)(K).
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If filing as a non-U.S. institution in accordance with Rule 13d-1(b)(1)(ii)(J), please
specify the type of institution: _____________________________________
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Item 4.
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OWNERSHIP.
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The information required by Items 4(a) - (c) is set forth in Rows 5 - 11 of the cover page for each Reporting Person hereto and is incorporated herein by reference for each Reporting Person.
The Company's Prospectus filed with the Securities and Exchange Commission pursuant to Rule 424(b)(4) of the Securities Act of 1933, as amended, on March 2, 2012, indicated that the total number of outstanding Class A Common Stock as of March 7, 2012 was 7,150,000. The percentage set forth in Row (11) of the cover page for each Reporting Person is based upon such total number of shares of Class A Common Stock outstanding.
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CUSIP No. 985817105
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13G
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Page 7 of 9 Pages
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Item 5.
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OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.
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Not applicable.
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Item 6.
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OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.
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Investment Manager, in its capacity as the investment manager to the Portfolios, has the power to direct the investment activities of the Portfolios, including decisions with respect to the disposition of the proceeds from the sale of Class A Common Stock. Mr. Shiverick and Mr. Messner are the principals of the Investment Manager and in that capacity, direct its operations. The investors in the Portfolios have the right to participate in the dividends from, or proceeds from the sale of, the shares of Class A Common Stock held by the Portfolios in accordance with their ownership interests in the Portfolios.
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Item 7.
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IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.
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Not applicable.
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Item 8.
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IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.
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Not applicable
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Item 9.
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NOTICE OF DISSOLUTION OF GROUP.
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Not applicable.
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Item 10.
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CERTIFICATION.
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Each of the Reporting Persons hereby makes the following certification:
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By signing below, each Reporting Person certifies that, to the best of his or its knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.
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CUSIP No. 985817105
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13G
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Page 8 of 9 Pages
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SEMINOLE MANAGEMENT CO., INC.
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By:
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/s/ Paul C. Shiverick
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Name:
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Paul C. Shiverick
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Title:
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Principal
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By:
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/s/ Michael G. Messner
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Name:
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Michael G. Messner
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Title:
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Principal
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/s/ Paul C. Shiverick
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Paul C. Shiverick
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/s/ Michael G. Messner
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Michael G. Messner
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CUSIP No. 985817105
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13G
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Page 9 of 9 Pages
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SEMINOLE MANAGEMENT CO., INC.
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By:
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/s/ Paul C. Shiverick
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Name:
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Paul C. Shiverick
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Title:
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Principal
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By:
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/s/ Michael G. Messner
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Name:
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Michael G. Messner
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Title:
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Principal
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/s/ Paul C. Shiverick
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Paul C. Shiverick
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/s/ Michael G. Messner
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Michael G. Messner
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