January 26, 2011




Securities and Exchange Commission
450 Fifth Street NW
Washington, DC  20549

RE:	Schedule 13G
	The Vitamin Shoppe, Inc.
	As of December 31, 2010

Gentlemen:

In  accordance  with  Section  13(d)(5)  of  the
Securities Exchange  Act  of  1934,  attached please
find  a  copy  of Schedule  13G for the above named
company showing beneficial ownership  of 5% or more
as of December 31, 2010  filed  on behalf of Eagle
Asset Management, Inc.

Very truly yours,



Damian Sousa
Vice President
Chief Compliance Officer
DS:dv
Enclosures

cc:	Office of the Corporate Secretary
	The Vitamin Shoppe, Inc.
	2101 91st Street
	North Bergan, NJ 07047

	Securities Division
	NASD Financial Center
	33 Whitehall Street
	New York, NY  10004

	SECURITIES AND EXCHANGE COMMISSION
	Washington, D.C.  20549

	Schedule 13G

	Under the Securities Exchange Act of 1934
	(Amendment No. )*


	The Vitamin Shoppe, Inc.

	(Name of Issuer)


	Class A Subordinate Voting Shares, No Par Value
	(Title of Class of Securities)

	92849E101
	(CUSIP Number)


Check the following box if a fee is being paid with
this statement _____.  (A fee is not required only if
the filing person:  (1) has a previous statement on
file reporting beneficial ownership of more than five
percent of the class of securities described in Item 1;
and (2) has filed no amendment subsequent thereto
reporting beneficial ownership of five percent or
less of such class.)  (See Rule 13d-7.)

*The remainder of this cover page shall be filled out
for a reporting person's initial filing on this form
with respect to the subject class of securities, and
for any subsequent amendment containing information
which would alter the disclosures provided in a prior
cover page.

The information required in the remainder of this
cover page shall not be deemed to be "filed" for
the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the
liabilities of that section of the Act but shall
be subject to all other provisions of the Act
(however, see the Notes).







Page 1 of 5 Pages
CUSIP NO. 92849E101                               13G

 1  NAME OF REPORTING PERSON
    S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
      Eagle Asset Management, Inc.      59-2385219

 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*  (A) ______
                                                      (B) ______

 3  SEC USE ONLY

 4 CITIZENSHIP OR PLACE OF ORGANIZATION

   State of Florida

        NUMBER OF        5   SOLE VOTING POWER
         SHARES                      2,590,606
      BENEFICIALLY       6   SHARED VOTING POWER
         OWNED                             - - -
         AS OF
    DECEMBER 31, 2010    7  SOLE DISPOSITIVE POWER
        BY EACH                       2,590,606
       REPORTING         8   SHARED DISPOSITIVE POWER
      PERSON WITH                      - - -

 9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

             2,590,606

10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
                                                  [_____]

11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

              9.28%

12  TYPE OF REPORTING PERSON*

            IA

                  *SEE INSTRUCTION BEFORE FILLING OUT!

                                           Page 2 of 5 Pages
Item 1(a) 	Name of Issuer:

          	The Vitamin Shoppe, Inc.


Item 1(b) 	Address of Issuer's Principal Executing Offices:

           	2101 91st Street
		North Bergen, NJ 07047


Item 2(a) 	Name of Person Filing:

         	Eagle Asset Management, Inc.


Item 2(b) 	Address of Principal Business Office:

          	880 Carillon Parkway
          	St. Petersburg, Florida  33716


Item 2(c)	Citizenship:

          	Florida


Item 2(d) 	Title of Class of Securities:

          	Class A, No Par Value


Item 2(e)	CUSIP Number:

          	92849E101


Item 3    	Type of Reporting Person:

(e) Investment  Adviser  registered  under Section 203 of the
Investment Advisors Act of 1940



Page 3 of 5 Pages
Item 4   	Ownership as of December 31, 2010

         (a)  	Amount Beneficially Owned:

              	2,590,606 shares of common stock beneficially owned including:
                                                       	      No. of Shares
             	 Eagle Asset Management, Inc.                 2,590,606

          (b)  	Percent of Class:              	               9.28%


         (c)	Deemed Voting Power and Disposition Power:

              	(i)            (ii)           	(iii)         	(iv)
              	                                Deemed        	Deemed
              	Deemed         Deemed  		to have 	to have
              	to have        to have        	Sole Power   	Shared Power
              	Sole Power     Shared Power   	to Dispose    	to Dispose
              	to Vote or     to Vote or     	or to         	or to
              	to Direct      to Direct     	Direct the    	Direct the
              	to Vote        to Vote        	Disposition   	Disposition

Eagle Asset     2,590,606      ----           	2,590,606      	----
Management, Inc.


Item 5   	Ownership of Five Percent or Less of a Class:

        	 If  this  statement is being filed to report the  fact
that as of the date hereof the reporting person has ceased to  be the
beneficial owner of more than five percent of the  class  of securities,
check the following.
                       							(__)

Item 6   	Ownership of More than Five Percent on Behalf of Another Person:

              	 N/A

Item 7   	Identification and Classification of the Subsidiary which Acquired
              	the Security Being Reported on by the Parent Holding Company:

              	 N/A

Page 4 of 5 Pages
Item 8   	Identification and Classification of  Members  of the Group:   N/A


Item 9   	Notice of Dissolution of Group:   N/A


Item 10  	Certification:

By  signing  below I certify that to the  best  of  my knowledge
and  belief,  the securities referred  to  above  were acquired
in the ordinary course of business and were not acquired for
purpose  of  and  do  not have the effect  of  changing  or
influencing the control of the issuer of such securities and
were not  acquired  in  connection with or as  a  participant
in  any transaction having such purposes or effect.

         		Signature


After  reasonable  inquiry  and  to  the  best  of  my knowledge and belief,
I certify that the information set forth in this statement is true, complete
and correct.

Date: January 26, 2011	             	EAGLE ASSET MANAGEMENT, INC.



                                   	__________________________________
                                   	Damian Sousa
                                  	Vice President
                                   	Chief Compliance Officer















Page 5 of 5 Pages