SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
  
 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Brown J McCauley
(Last) (First) (Middle)
850 DIXIE HIGHWAY
(Street)
LOUISVILLE KY 40210
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [ BFA, BFB ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
07/13/2012
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common 17,854 D
Class A Common 548,926 I By Brown Ventures, LLC
Class A Common 28,000 I By MAE LLC
Class A Common 231,933 I By GRAT
Class A Common 32,081 I By JMB Irrev Trust
Class A Common 2,584.692 I By children
Class A Common 30,172 I By Spouse
Class B Common 07/13/2012 M 1,375 A $35.83 46,385 D
Class B Common 07/13/2012 F 810 D $95.67 45,575 D
Class B Common 07/13/2012 M 1,189 A $45.53 46,764 D
Class B Common 07/13/2012 F 780 D $95.67 45,984 D
Class B Common 07/13/2012 M 2,564 A $55.69 48,548 D
Class B Common 07/13/2012 F 1,860 D $95.67 46,688 D
Class B Common 07/13/2012 M 2,936 A $53.8 49,624 D
Class B Common 07/13/2012 F 2,091 D $95.67 47,533 D
Class B Common 07/13/2012 M 2,696 A $56.58 50,229 D
Class B Common 07/13/2012 F 1,972 D $95.67 48,257 D
Class B Common 07/13/2012 S 3,247 D $96.558(1) 45,010 D
Class B Common 137,231 I By Brown Ventures, LLC
Class B Common 3,775.696(2) I BF 401(k) Plan
Class B Common 393 I By Children
Class B Common 7,543 I By Spouse
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $35.83 07/13/2012 M 1,375 05/01/2007 04/30/2014 Class B Common 1,375 $0 0 D
Stock Appreciation Right $45.53 07/13/2012 M 1,189 05/01/2008 04/30/2015 Class B Common 1,189 $0 0 D
Stock Appreciation Right $55.69 07/13/2012 M 2,564 05/01/2009 04/30/2016 Class B Common 2,564 $0 0 D
Stock Appreciation Right $53.8 07/13/2012 M 2,936 05/01/2010 04/30/2017 Class B Common 2,936 $0 0 D
Stock Appreciation Right $56.58 07/13/2012 M 2,696 05/01/2011 04/30/2018 Class B Common 2,696 $0 0 D
Restricted Stock Unit (3) (4) (4) Class B Common 817 817 D
Restricted Stock Uniit (3) (5) (5) Class B Common 575 575 D
Restricted Stock Unit (3) (6) (6) Class B Common 488 488 D
Explanation of Responses:
1. The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $96.37 to $96.75 , inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in footnote (1) to this Form 4.
2. Number of shares the reporting person has acquired under the Brown-Forman 401(k) plan as of July 26, 2012.
3. Each Restricted Stock Unit represents a contingent right to receive one share of Brown-Forman Class B common stock.
4. The Restricted Stock Units were granted July 23, 2009, and vest April 30, 2013.
5. The Restricted Stock Units were granted on July 22, 2010, and vest April 30, 2014.
6. The Restricted Stock Units were granted on July 28, 2011, and vest April 30, 2015.
Remarks:
Diane M. Barhorst, Atty. in Fact for J. McCauley Brown 08/24/2012
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.