0001349138-17-000001.txt : 20170127
0001349138-17-000001.hdr.sgml : 20170127
20170127145353
ACCESSION NUMBER: 0001349138-17-000001
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20161231
FILED AS OF DATE: 20170127
DATE AS OF CHANGE: 20170127
EFFECTIVENESS DATE: 20170127
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Parsec Financial Management, Inc.
CENTRAL INDEX KEY: 0001349138
IRS NUMBER: 561443390
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1205
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-11676
FILM NUMBER: 17553234
BUSINESS ADDRESS:
STREET 1: 6 WALL STREET
CITY: ASHEVILLE
STATE: NC
ZIP: 28801
BUSINESS PHONE: 8282550271
MAIL ADDRESS:
STREET 1: PO BOX 2324
CITY: ASHEVILLE
STATE: NC
ZIP: 28802
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001349138
XXXXXXXX
12-31-2016
12-31-2016
Parsec Financial Management, Inc.
PO BOX 2324
ASHEVILLE
NC
28802
13F HOLDINGS REPORT
028-11676
N
Harli Palme
Chief Compliance Officer
828-255-0271
Harli Palme
Asheville
NC
01-27-2017
0
201
1148026
false
INFORMATION TABLE
2
inftable.xml
3M COMPANY
COM
88579y101
2435
13638
SH
SOLE
300
0
13338
ABBOTT LABORATORIES
COM
002824100
4938
128547
SH
SOLE
196
0
128351
ABBVIE
COM
00287Y109
501
8006
SH
SOLE
0
0
8006
ACCENTURE PLC IRELAND
COM
G1151C101
283
2415
SH
SOLE
0
0
2415
AETNA
COM
00817Y108
248
1999
SH
SOLE
0
0
1999
AFLAC INC COM
COM
001055102
17373
249612
SH
SOLE
10315
0
239297
AGRIUM
COM
008916108
13032
129609
SH
SOLE
5815
0
123794
ALPHABET - CL A
COM
02079K305
2854
3602
SH
SOLE
394
0
3208
ALPHABET - CL C
COM
02079K107
5266
6823
SH
SOLE
394
0
6429
ALTRIA GROUP, INC.
COM
02209s103
590
8728
SH
SOLE
0
0
8728
AMAZON.COM
COM
023135106
725
967
SH
SOLE
0
0
967
AMERIWEST ENERGY
COM
030757108
0
20000
SH
SOLE
0
0
20000
AMGEN INC COM
COM
031162100
15527
106199
SH
SOLE
3118
0
103081
ANTHEM
COM
036752103
4775
33212
SH
SOLE
160
0
33052
APACHE
COM
037411105
271
4276
SH
SOLE
0
0
4276
APPLE COMPUTER
COM
037833100
33309
287595
SH
SOLE
10365
0
277230
APPLIED MATERIALS
COM
038222105
269
8338
SH
SOLE
0
0
8338
ASB BANCORP
COM
00213T109
352
11840
SH
SOLE
0
0
11840
AT&T
COM
00206R102
7702
181103
SH
SOLE
3734
0
177369
AUTOMATIC DATA PROCESSING
COM
053015103
2688
26154
SH
SOLE
950
0
25204
BANK OF AMERICA
COM
060505104
327
14789
SH
SOLE
0
0
14789
BB&T
COM
054937107
827
17585
SH
SOLE
0
0
17585
BERKSHIRE HATHAWAY CL B
COM
084670702
1154
7079
SH
SOLE
0
0
7079
BLACKROCK INC COM
COM
09247X101
29141
76577
SH
SOLE
2408
0
74169
BOEING CO
COM
097023105
300
1926
SH
SOLE
0
0
1926
BRISTOL MYERS SQUIBB CO
COM
110122108
407
6972
SH
SOLE
0
0
6972
CAMPBELL SOUP
COM
134429109
278
4600
SH
SOLE
0
0
4600
CARDINAL HEALTH INC
COM
14149y108
13378
185882
SH
SOLE
8520
0
177362
CATERPILLAR INC
COM
149123101
362
3898
SH
SOLE
0
0
3898
CHEVRON
COM
166764100
19409
164904
SH
SOLE
3846
0
161058
CISCO SYS INC COM
COM
17275R102
20339
673046
SH
SOLE
14740
0
658306
CITIGROUP
COM
172967424
5517
92830
SH
SOLE
8870
0
83960
COCA-COLA COMPANY
COM
191216100
2563
61822
SH
SOLE
640
0
61182
COGNIZANT TECH SOLUTNS CL A
COM
192446102
263
4692
SH
SOLE
354
0
4338
COLGATE PALMOLIVE
COM
194162103
2267
34646
SH
SOLE
309
0
34337
COMCAST CLASS A
COM
20030N101
7403
107216
SH
SOLE
1080
0
106136
CONOCO PHILLIPS
COM
20825C104
436
8691
SH
SOLE
0
0
8691
CORNING
COM
219350105
261
10750
SH
SOLE
0
0
10750
CUMMINS
COM
231021106
6389
46745
SH
SOLE
4185
0
42560
CVS HEALTH
COM
126650100
21336
270381
SH
SOLE
9478
0
260903
DANAHER
COM
235851102
1294
16618
SH
SOLE
0
0
16618
DARLING INGREDIENTS
COM
237266101
1913
148203
SH
SOLE
7810
0
140393
DEERE & CO COM
COM
244199105
5503
53402
SH
SOLE
1905
0
51497
DELL TECHNOLOGIES
COM
24703l103
1268
23062
SH
SOLE
1127
0
21935
DISCOVER FINANCIAL SERVICES
COM
254709108
7626
105782
SH
SOLE
8190
0
97592
DISNEY (WALT)
COM
254687106
18202
174652
SH
SOLE
4676
0
169976
DOLLAR GENERAL
COM
256677105
2451
33086
SH
SOLE
2145
0
30941
DOMINION RESOURCES
COM
25746u109
521
6799
SH
SOLE
0
0
6799
DOVER
COM
260003108
14826
197867
SH
SOLE
4859
0
193008
DOW CHEMICAL
COM
260543103
400
6990
SH
SOLE
0
0
6990
DUKE ENERGY
COM
26441C204
12498
161015
SH
SOLE
2349
0
158666
E I DUPONT DE NEMOURS & CO
COM
263534109
386
5256
SH
SOLE
0
0
5256
EBAY
COM
278642103
1837
61861
SH
SOLE
1465
0
60396
EDGEWELL PERSONAL CARE
COM
28035Q102
286
3914
SH
SOLE
0
0
3914
ELI LILLY & CO
COM
532457108
3324
45189
SH
SOLE
559
0
44630
EMERSON ELECTRIC
COM
291011104
14838
266153
SH
SOLE
8920
0
257233
ENERGIZER HOLDINGS
COM
29272W109
267
5984
SH
SOLE
0
0
5984
ENERGY TRANSFER EQUITY LP
COM
29273V100
310
16060
SH
SOLE
0
0
16060
ENSCO
COM
G3157S106
4342
446754
SH
SOLE
40591
0
406163
ENTERPRISE PRODUCTS PARTNERS L
COM
293792107
293
10839
SH
SOLE
0
0
10839
EQUIFAX
COM
294429105
14609
123564
SH
SOLE
4355
0
119209
ESTEE LAUDER COMPANIES
COM
518439104
3881
50736
SH
SOLE
3905
0
46831
EXXON MOBIL CORP COM
COM
30231G102
18499
204951
SH
SOLE
6039
0
198912
FACEBOOK
COM
30303M102
2985
25947
SH
SOLE
2231
0
23716
FEDEX CORP
COM
31428x106
2820
15147
SH
SOLE
1285
0
13862
FIRST BANCORP OF INDIANA
COM
31867T202
362
19216
SH
SOLE
0
0
19216
FLUOR
COM
343412102
4927
93806
SH
SOLE
6990
0
86816
FORTRESS INVESTMENT GROUP LP
COM
34958B106
3221
662748
SH
SOLE
46740
0
616008
GENERAL DYNAMICS
COM
369550108
259
1500
SH
SOLE
0
0
1500
GENERAL ELECTRIC
COM
369604103
26053
824459
SH
SOLE
21163
0
803296
GENERAL MILLS
COM
370334104
2704
43779
SH
SOLE
1433
0
42346
GENUINE PARTS
COM
372460105
204
2135
SH
SOLE
0
0
2135
GILEAD SCIENCES
COM
375558103
3480
48591
SH
SOLE
4222
0
44369
GOLDMAN SACHS GROUP
COM
38141g104
6283
26241
SH
SOLE
670
0
25571
HAIN CELESTIAL GROUP
COM
405217100
548
14032
SH
SOLE
3100
0
10932
HALLIBURTON COMPANY
COM
406216101
1265
23389
SH
SOLE
0
0
23389
HCP REIT
COM
40414L109
1153
38785
SH
SOLE
0
0
38785
HOLOGIC
COM
436440101
5757
143488
SH
SOLE
7025
0
136463
HOME DEPOT
COM
437076102
12920
96360
SH
SOLE
3011
0
93349
IAM GOLD CORP
COM
450913108
60
15600
SH
SOLE
0
0
15600
INTEL CORP COM
COM
458140100
23202
639696
SH
SOLE
22326
0
617370
INTERNATIONAL BUSINESS MACHINE
COM
459200101
9787
58959
SH
SOLE
2060
0
56899
ISHARES CORE MSCI EAFE ETF
COM
46432F842
4851
90449
SH
SOLE
915
0
89534
ISHARES CORE MSCI EMERGING MAR
COM
46434G103
909
21424
SH
SOLE
0
0
21424
ISHARES DJ US FINANCIAL SECTOR
COM
464287788
694
6838
SH
SOLE
0
0
6838
ISHARES MSCI EAFE INDEX
COM
464287465
1888
32698
SH
SOLE
649
0
32049
ISHARES MSCI EM MKTS MIN VOLIT
COM
464286533
7646
156320
SH
SOLE
900
0
155420
ISHARES MSCI EMERGING MARKETS
COM
464287234
3148
89909
SH
SOLE
320
0
89589
ISHARES NASDAQ BIOTECHNOLOGY
COM
464287556
3833
14445
SH
SOLE
1177
0
13268
ISHARES RUSSELL 1000 GROWTH
COM
464287614
448
4275
SH
SOLE
0
0
4275
ISHARES RUSSELL 2000 GROWTH IN
COM
464287648
2091
13586
SH
SOLE
120
0
13466
ISHARES RUSSELL 2000 INDEX
COM
464287655
4774
35401
SH
SOLE
2808
0
32593
ISHARES RUSSELL 2000 VALUE IND
COM
464287630
794
6678
SH
SOLE
0
0
6678
ISHARES RUSSELL MIDCAP GROWTH
COM
464287481
3096
31790
SH
SOLE
380
0
31410
ISHARES RUSSELL MIDCAP INDEX
COM
464287499
3180
17777
SH
SOLE
211
0
17566
ISHARES RUSSELL MIDCAP VALUE I
COM
464287473
4643
57727
SH
SOLE
229
0
57498
ISHARES S&P 500 GROWTH
COM
464287309
674
5536
SH
SOLE
480
0
5056
ISHARES S&P 500 INDEX
COM
464287200
1739
7731
SH
SOLE
0
0
7731
ISHARES S&P GLOBAL CLEAN ENERG
COM
464288224
106
13430
SH
SOLE
0
0
13430
ISHARES S&P GLOBAL TELECOMMUNI
COM
464287275
3499
59594
SH
SOLE
2455
0
57139
ISHARES S&P MIDCAP 400 INDEX
COM
464287507
524
3167
SH
SOLE
0
0
3167
ISHARES S&P SMALLCAP 600
COM
464287804
1505
10942
SH
SOLE
180
0
10762
JOHNSON & JOHNSON
COM
478160104
18619
161612
SH
SOLE
3718
0
157894
JPMORGAN CHASE & CO COM
COM
46625H100
31508
365137
SH
SOLE
12887
0
352250
KINDER MORGAN INC
COM
49456B101
16169
780715
SH
SOLE
29771
0
750944
KOHLS
COM
500255104
3389
68631
SH
SOLE
236
0
68395
LINCOLN NATIONAL
COM
534187109
233
3514
SH
SOLE
0
0
3514
LOWES COS INC COM
COM
548661107
14088
198086
SH
SOLE
7105
0
190981
MAGELLAN MIDSTREAM PARTNERS LP
COM
559080106
264
3486
SH
SOLE
0
0
3486
MCCORMICK & CO INC NON-VOTING
COM
579780206
243
2600
SH
SOLE
0
0
2600
MCDONALDS CORPORATION
COM
580135101
291
2387
SH
SOLE
0
0
2387
MCKESSON HBOC INC COM
COM
58155q103
1067
7596
SH
SOLE
304
0
7292
MERCK & COMPANY INC
COM
58933Y105
820
13929
SH
SOLE
0
0
13929
MICROCHIP TECHNOLOGY
COM
595017104
216
3365
SH
SOLE
0
0
3365
MICROSOFT
COM
594918104
31387
505100
SH
SOLE
21541
0
483559
NEW YORK COMMUNITIY BANCORP
COM
649445103
174
10921
SH
SOLE
0
0
10921
NEXTERA ENERGY
COM
65339F101
1142
9558
SH
SOLE
0
0
9558
NORDSTROM
COM
655664100
8753
182624
SH
SOLE
8155
0
174469
NORFOLK SOUTHERN CORP
COM
655844108
383
3548
SH
SOLE
0
0
3548
NOVARTIS - ADR
COM
66987v109
358
4917
SH
SOLE
0
0
4917
NOVO NORDISK A/S - ADR
COM
670100205
9017
251437
SH
SOLE
9490
0
241947
NUCOR CORP
COM
670346105
5247
88162
SH
SOLE
695
0
87467
ORACLE CORP COM
COM
68389X105
2679
69674
SH
SOLE
0
0
69674
PAYCHEX
COM
704326107
8963
147224
SH
SOLE
2370
0
144854
PAYPAL HOLDINGS
COM
70450Y103
3720
94243
SH
SOLE
8070
0
86173
PEPSICO INC COM
COM
713448108
18674
178479
SH
SOLE
7027
0
171452
PERRIGO COMPANY
COM
G97822103
2673
32115
SH
SOLE
4155
0
27960
PFIZER
COM
717081103
474
14602
SH
SOLE
0
0
14602
PHILIP MORRIS INTERNATIONAL
COM
718172109
556
6081
SH
SOLE
0
0
6081
PNC FINANCIAL SERVICES
COM
693475105
19306
165069
SH
SOLE
2714
0
162355
POLARIS INDUSTRIES
COM
731068102
5441
66040
SH
SOLE
1064
0
64976
POWERSHARES GLOBAL CLEAN ENERG
COM
73936T615
169
16255
SH
SOLE
0
0
16255
POWERSHARES QQQ
COM
73935A104
269
2269
SH
SOLE
0
0
2269
PPG INDUSTRIES INC
COM
693506107
299
3155
SH
SOLE
0
0
3155
PRAXAIR
COM
74005p104
379
3231
SH
SOLE
0
0
3231
PRICELINE.COM
COM
741503403
6791
4632
SH
SOLE
176
0
4456
PROCTER & GAMBLE
COM
742718109
9983
118735
SH
SOLE
1940
0
116795
PRUDENTIAL FINANCIAL
COM
744320102
11632
111779
SH
SOLE
7735
0
104044
PURESPECTRUM
COM
74624D102
0
16150
SH
SOLE
0
0
16150
QUALCOMM INC COM
COM
747525103
14195
217720
SH
SOLE
4804
0
212916
RAYTHEON
COM
755111507
273
1925
SH
SOLE
0
0
1925
RIO TINTO PLC SPONSORED ADR
COM
767204100
13019
338505
SH
SOLE
18772
0
319733
ROYAL BANK OF CANADA
COM
780087102
453
6684
SH
SOLE
0
0
6684
ROYAL DUTCH SHELL CL A ADRF
COM
780259206
400
7350
SH
SOLE
0
0
7350
S&P 500 SPDRs
COM
78462f103
1680
7516
SH
SOLE
165
0
7351
SAP ADR
COM
803054204
5584
64611
SH
SOLE
1245
0
63366
SCANA CORP
COM
80589m102
1009
13769
SH
SOLE
0
0
13769
SCHLUMBERGER
COM
806857108
7332
87340
SH
SOLE
4245
0
83095
SCHWAB US LARGE-CAP ETF
COM
808524201
17470
328008
SH
SOLE
3589
0
324419
SCHWAB US LARGE-CAP GROWTH ETF
COM
808524300
1940
34741
SH
SOLE
0
0
34741
SCHWAB US SMALL-CAP ETF
COM
808524607
3843
62515
SH
SOLE
512
0
62003
SEI INVESTMENTS
COM
784117103
2239
45370
SH
SOLE
0
0
45370
SOUTHERN CO
COM
842587107
355
7216
SH
SOLE
0
0
7216
SPDR DOW JONES INDUSTRIAL AVG
COM
78467X109
228
1155
SH
SOLE
0
0
1155
SPDR S&P BIOTECH
COM
78464A870
1949
32922
SH
SOLE
2055
0
30867
SPECTRA ENERGY CORP
COM
847560109
478
11624
SH
SOLE
0
0
11624
ST JUDE MEDICAL
COM
790849103
6225
77627
SH
SOLE
435
0
77192
STARBUCKS
COM
855244109
6426
115737
SH
SOLE
6930
0
108807
STRYKER
COM
863667101
7861
65614
SH
SOLE
2005
0
63609
SYSCO
COM
871829107
16942
305987
SH
SOLE
7657
0
298330
TAIWAN SEMICONDUCTOR SPONSORED
COM
874039100
13436
467352
SH
SOLE
13113
0
454239
TD AMERITRADE HOLDING
COM
87236Y108
14091
323182
SH
SOLE
14835
0
308347
TEVA PHARMACEUTICAL INDS LTD A
COM
881624209
427
11770
SH
SOLE
0
0
11770
TEXAS INSTRUMENTS
COM
882508104
207
2837
SH
SOLE
0
0
2837
THERMAL ENERGY STORAGE
COM
883466104
0
29000
SH
SOLE
0
0
29000
THERMO FISHER SCIENTIFIC
COM
883556102
272
1930
SH
SOLE
330
0
1600
TIME WARNER INC COM NEW
COM
887317303
27211
281887
SH
SOLE
11130
0
270757
TORONTO DOMINION BANK
COM
891160509
12571
254784
SH
SOLE
4245
0
250539
TOTAL S.A. SPONSORED ADR
COM
89151E109
18454
362054
SH
SOLE
14740
0
347314
TRAVELERS COMPANIES
COM
89417e109
9402
76800
SH
SOLE
1625
0
75175
U.S. BANCORP
COM
902973304
287
5581
SH
SOLE
0
0
5581
UGI CORP NEW COM
COM
902681105
228
4950
SH
SOLE
0
0
4950
UNION PACIFIC CORP
COM
907818108
310
2990
SH
SOLE
0
0
2990
UNITED PARCEL SERVICE - B
COM
911312106
6293
54896
SH
SOLE
3040
0
51856
UNITED TECHNOLOGIES
COM
913017109
10118
92302
SH
SOLE
600
0
91702
VANGUARD 500 ETF
COM
922908363
436
2126
SH
SOLE
0
0
2126
VANGUARD CONSUMER STAPLES ETF
COM
92204A207
266
1984
SH
SOLE
0
0
1984
VANGUARD DEV MKTS INDEX ETF
COM
921943858
8208
224626
SH
SOLE
0
0
224626
VANGUARD DIVIDEND APPRECIATION
COM
921908844
222
2601
SH
SOLE
0
0
2601
VANGUARD EMERGING MARKETS STOC
COM
922042858
7068
197530
SH
SOLE
2270
0
195260
VANGUARD GROWTH ETF
COM
922908736
370
3318
SH
SOLE
3085
0
233
VANGUARD HIGH DIVIDEND YIELD
COM
921946406
1543
20368
SH
SOLE
0
0
20368
VANGUARD MID-CAP
COM
922908629
442
3356
SH
SOLE
0
0
3356
VANGUARD REIT INDEX ETF
COM
922908553
7773
94189
SH
SOLE
4870
0
89319
VANGUARD RUSSELL 1000 VALUE ET
COM
92206C714
2238
22885
SH
SOLE
1125
0
21760
VANGUARD SMALL-CAP GROWTH ETF
COM
922908595
263
1973
SH
SOLE
0
0
1973
VANGUARD TELECOM SERVICES ETF
COM
92204A884
2006
20025
SH
SOLE
35
0
19990
VANGUARD TOTAL STOCK MARKET ET
COM
922908769
5747
49835
SH
SOLE
325
0
49510
VANGUARD VALUE ETF
COM
922908744
1230
13227
SH
SOLE
3679
0
9548
VERIZON COMMUNICATIONS
COM
92343v104
7845
146971
SH
SOLE
1668
0
145303
VISA
COM
92826C839
7437
95317
SH
SOLE
1868
0
93449
VODAFONE GROUP - ADR
COM
92857W308
3570
146121
SH
SOLE
14153
0
131968
WAL-MART STORES
COM
931142103
12734
184235
SH
SOLE
6323
0
177912
WALGREENS BOOTS ALLIANCE
COM
931427108
2990
36129
SH
SOLE
0
0
36129
WELLS FARGO
COM
949746101
4334
78640
SH
SOLE
2360
0
76280
WISDOMTREE DEFA ETF
COM
97717W703
16501
355619
SH
SOLE
12656
0
342963
WISDOMTREE EMERGING MKTS SMALL
COM
97717W281
18246
466528
SH
SOLE
24668
0
441860
WISDOMTREE INTL LARGE CAP DIVI
COM
97717W794
777
18154
SH
SOLE
0
0
18154
WISDOMTREE MID CAP DIVIDEND
COM
97717W505
26451
280256
SH
SOLE
10325
0
269931
WISDOMTREE SMALL CAP DIVIDEND
COM
97717W604
14392
173989
SH
SOLE
470
0
173519
ZIMMER BIOMET HOLDINGS
COM
98956P102
3456
33488
SH
SOLE
1799
0
31689