0001349138-11-000004.txt : 20110428
0001349138-11-000004.hdr.sgml : 20110428
20110428155056
ACCESSION NUMBER: 0001349138-11-000004
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20110331
FILED AS OF DATE: 20110428
DATE AS OF CHANGE: 20110428
EFFECTIVENESS DATE: 20110428
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Parsec Financial Management, Inc.
CENTRAL INDEX KEY: 0001349138
IRS NUMBER: 561443390
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1205
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-11676
FILM NUMBER: 11788166
BUSINESS ADDRESS:
STREET 1: 6 WALL STREET
CITY: ASHEVILLE
STATE: NC
ZIP: 28801
BUSINESS PHONE: 8282550271
MAIL ADDRESS:
STREET 1: PO BOX 2324
CITY: ASHEVILLE
STATE: NC
ZIP: 28802
13F-HR
1
inftable.txt
13F-HR
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F-HR/A
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: March 31, 2011
Check Here if Amendment [ ]; Amendment Number:
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: PARSEC FINANCIAL MANAGEMENT, INC.
Address: 6 WALL STREET
Asheville, NC 28801
13F File Number: 801-16359
The institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person
signing the report is authorized to submit it, that all
information contained herein is true, correct and complete, and
that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of
this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Barbara A. Gray
Title: Chief Compliance Officer
Phone: 828-255-0271
Signature, Place, and Date of Signing:
Barbara A. Gray Asheville, North Carolina April 28, 2011
Report Type (Check only one.):
[ X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
List of Other Managers Reporting for this Manager:
I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE
ACT OF 1934.
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
3M COMPANY COM 88579y101 9172 98094.439SH SOLE 98094.439
ABBOTT LABORATORIES COM 002824100 11083 225959.974SH SOLE 225959.974
ACCENTURE LTD COM G1151C101 2915 53035.000SH SOLE 53035.000
AEROPOSTALE COM 007865108 1317 54165.000SH SOLE 54165.000
AFFILIATED MANAGERS GROUP COM 008252108 1278 11684.000SH SOLE 11684.000
ALTRIA GROUP, INC. COM 02209s103 229 8804.070 SH SOLE 8804.070
AMERIWEST ENERGY COM 030757108 0 20000.000SH SOLE 20000.000
AMGEN COM 031162100 4077 76278.000SH SOLE 76278.000
APACHE COM 037411105 12923 98708.395SH SOLE 98708.395
APPLE COMPUTER COM 037833100 6642 19059.000SH SOLE 19059.000
APPLIED MATERIALS COM 038222105 6023 385600.867SH SOLE 385600.867
AT&T COM 00206r102 10965 358221.252SH SOLE 358221.252
AUTOMATIC DATA PROCESSING COM 053015103 16010 312015.398SH SOLE 312015.398
BANK OF AMERICA COM 060505104 348 26113.208SH SOLE 26113.208
BASIC SANITATION CO OF THE ST COM 20441A102 360 6135.000 SH SOLE 6135.000
BB&T COM 054937107 421 15344.000SH SOLE 15344.000
BED BATH & BEYOND COM 075896100 1357 28123.000SH SOLE 28123.000
BERKSHIRE HATHAWAY CL B COM 084670702 421 5033.000 SH SOLE 5033.000
BEST BUY COM 086516101 1323 46070.000SH SOLE 46070.000
BRISTOL MYERS SQUIBB CO COM 110122108 210 7930.000 SH SOLE 7930.000
CATERPILLAR INC COM 149123101 394 3535.000 SH SOLE 3535.000
CHEVRON COM 166764100 15996 148809.425SH SOLE 148809.425
CISCO SYSTEMS COM 17275R102 7507 437718.000SH SOLE 437718.000
CITIGROUP COM 172967101 146 33056.000SH SOLE 33056.000
COCA COLA COMPANY COM 191216100 5032 75858.411SH SOLE 75858.411
COLGATE PALMOLIVE COM 194162103 7062 87440.261SH SOLE 87440.261
COMMONWEALTH REIT COM 203233101 8234 317054.095SH SOLE 317054.095
CONOCO PHILLIPS COM 20825C104 218 2726.559 SH SOLE 2726.559
COPYTELE INC COM COM 217721109 5 25446.000SH SOLE 25446.000
CORNING COM 219350105 2719 131804.000SH SOLE 131804.000
CVS/CAREMARK COM 126650100 9343 272234.812SH SOLE 272234.812
CYTOMEDIX COM 23283B204 7 19600.000SH SOLE 19600.000
DANAHER COM 235851102 1561 30068.432SH SOLE 30068.432
DIAGEO - ADR COM 25243q205 3668 48118.000SH SOLE 48118.000
DISNEY (WALT) COM 254687106 15095 350315.268SH SOLE 350315.268
DOMINION RESOURCES COM 25746u109 206 4604.426 SH SOLE 4604.426
DOVER COM 260003108 14626 222482.361SH SOLE 222482.361
DUKE ENERGY COM 26441C105 377 20784.426SH SOLE 20784.426
E M C CORPORATION COM 268648102 5802 218456.000SH SOLE 218456.000
EBAY COM 278642103 5967 192232.000SH SOLE 192232.000
EMERSON ELECTRIC COM 291011104 11714 200472.997SH SOLE 200472.997
EXTR@CT COM 302258108 0 258200.000SH SOLE 258200.000
EXXON MOBIL COM 30231g102 18236 216756.069SH SOLE 216756.069
FIRST BANCORP OF INDIANA COM 31867T202 82 27296.000SH SOLE 27296.000
FLUOR COM 343412102 2675 36320.000SH SOLE 36320.000
GENERAL DYNAMICS COM 369550108 5694 74379.139SH SOLE 74379.139
GENERAL ELECTRIC COM 369604103 10982 547731.589SH SOLE 547731.589
GENERAL MILLS COM 370334104 6000 164165.296SH SOLE 164165.296
GOOGLE COM 38259P508 3366 5736.000 SH SOLE 5736.000
H J HEINZ COMPANY COM 423074103 204 4180.000 SH SOLE 4180.000
HALLIBURTON COMPANY COM 406216101 263 5282.000 SH SOLE 5282.000
HEWLETT PACKARD COM 428236103 352 8582.737 SH SOLE 8582.737
HIGHWOODS PROPERTIES INC COM 431284108 254 7269.019 SH SOLE 7269.019
HOME DEPOT COM 437076102 5363 144714.562SH SOLE 144714.562
HUDSON CITY BANCORP COM 443683107 2677 276580.045SH SOLE 276580.045
ILLINOIS TOOL WORKS COM 452308109 7757 144391.550SH SOLE 144391.550
INFOSYS TECHNOLOGIES - ADR COM 456788108 4449 62051.000SH SOLE 62051.000
INTEL COM 458140100 11074 548754.980SH SOLE 548754.980
INTERNATIONAL BUSINESS MACHINE COM 459200101 13572 83229.366SH SOLE 83229.366
J P MORGAN CHASE COM 46625h100 10993 238454.049SH SOLE 238454.049
J.M. SMUCKER COMPANY COM 832696405 4648 65108.000SH SOLE 65108.000
JOHNSON & JOHNSON COM 478160104 13141 221783.511SH SOLE 221783.511
KIMBERLY-CLARK COM 494368103 2003 30695.000SH SOLE 30695.000
KINDER MORGAN MANAGEMENT COM 49455U100 4948 75439.172SH SOLE 75439.172
LABORATORY CORP OF AMERICA HOL COM 50540R409 4579 49697.000SH SOLE 49697.000
LOWES COMPANIES COM 548661107 9444 357330.741SH SOLE 357330.741
LUBRIZOL CORP COM 549271104 755 5635.000 SH SOLE 5635.000
MCDONALDS CORPORATION COM 580135101 352 4624.000 SH SOLE 4624.000
MEDTRONIC COM 585055106 10560 268353.682SH SOLE 268353.682
MERCK & COMPANY INC COM 58933Y105 404 12226.000SH SOLE 12226.000
MICROCHIP TECHNOLOGY COM 595017104 10229 269111.023SH SOLE 269111.023
MICROSOFT COM 594918104 13279 522986.098SH SOLE 522986.098
NASDAQ OMX GROUP COM 631103108 8350 323134.000SH SOLE 323134.000
NEXTERA ENERGY COM 65339F101 8100 146946.578SH SOLE 146946.578
NOBLE COM H5833N103 9645 211412.187SH SOLE 211412.187
NORFOLK SOUTHERN CORP COM 655844108 249 3599.000 SH SOLE 3599.000
NUCOR CORP COM 670346105 370 8035.000 SH SOLE 8035.000
ORACLE COM 68389X105 13785 412325.552SH SOLE 412325.552
PATTERSON COM 703395103 2745 85277.689SH SOLE 85277.689
PEPSICO COM 713448108 10361 160854.191SH SOLE 160854.191
PFIZER COM 717081103 235 11568.000SH SOLE 11568.000
PHILIP MORRIS INTERNATIONAL COM 718172109 1384 21080.892SH SOLE 21080.892
PINNACLE WEST CAPITAL COM 723484101 9338 218232.000SH SOLE 218232.000
PNC FINANCIAL SERVICES COM 693475105 5070 80492.000SH SOLE 80492.000
POLARIS INDUSTRIES COM 731068102 9968 114553.103SH SOLE 114553.103
PROCTER & GAMBLE COM 742718109 12414 201531.402SH SOLE 201531.402
PROGRESS ENERGY INC COM 743263105 610 13226.000SH SOLE 13226.000
PRUDENTIAL FINANCIAL INC COM 744320102 4036 65539.000SH SOLE 65539.000
PURESPECTRUM COM 74624D102 0 56150.000SH SOLE 56150.000
QUALCOMM COM 747525103 6055 110440.351SH SOLE 110440.351
RESEARCH IN MOTION COM 760975102 817 14450.000SH SOLE 14450.000
ROYAL BANK OF CANADA COM 780087102 398 6416.001 SH SOLE 6416.001
ROYAL DUTCH SHELL CL A ADRF COM 780259206 355 4870.000 SH SOLE 4870.000
SCANA CORP COM 80589m102 895 22736.000SH SOLE 22736.000
SEI INVESTMENTS COM 784117103 7010 293533.026SH SOLE 293533.026
SPECTRA ENERGY CORP COM 847560109 211 7745.000 SH SOLE 7745.000
ST JUDE MEDICAL COM 790849103 1583 30886.000SH SOLE 30886.000
STAPLES COM 855030102 1332 68597.000SH SOLE 68597.000
STRYKER COM 863667101 9236 151908.225SH SOLE 151908.225
SYSCO COM 871829107 9050 326700.733SH SOLE 326700.733
TAIWAN SEMICONDUCTOR SPONSORED COM 874039100 676 55472.000SH SOLE 55472.000
TD AMERITRADE HOLDING COM 87236y108 972 46580.000SH SOLE 46580.000
TEAM FINANCIAL INC COM COM 87815X109 0 10000.000SH SOLE 10000.000
TELEFONICA SA COM 879382208 3318 131543.000SH SOLE 131543.000
TEVA PHARMACEUTICAL INDUSTRIES COM 881624209 12423 247624.000SH SOLE 247624.000
TEXAS INSTRUMENTS COM 882508104 4805 139047.525SH SOLE 139047.525
THERMO FISHER SCIENTIFIC COM 883556102 1573 28320.000SH SOLE 28320.000
TIME WARNER COM 887317303 5685 159232.000SH SOLE 159232.000
TOTAL S.A. SPONSORED ADR COM 89151E109 1916 31433.000SH SOLE 31433.000
UNITED PARCEL SERVICE - B COM 911312106 3607 48536.696SH SOLE 48536.696
UNITED TECHNOLOGIES COM 913017109 5087 60089.723SH SOLE 60089.723
VERIZON COMMUNICATIONS COM 92343v104 201 5213.000 SH SOLE 5213.000
VISA COM 92826C839 3678 49957.789SH SOLE 49957.789
WAL-MART STORES COM 931142103 7818 150204.678SH SOLE 150204.678
WALGREEN COM 931422109 2397 59713.343SH SOLE 59713.343
WELLS FARGO & CO-NEW COM 949746101 499 15747.073SH SOLE 15747.073
ZIMMER HOLDINGS COM 98956p102 4458 73642.001SH SOLE 73642.001
ALLIANCE RESOURCE PARTNERS 01877R108 2130 26152.014SH SOLE 26152.014
ALLIANCEBERNSTEIN PARTNERSHIP 01881G106 5121 234891.471SH SOLE 234891.471
ENERGY TRANSFER PARTNERS LP 29273R109 6483 125254.532SH SOLE 125254.532
FORTRESS INVESTMENT GROUP LLC 34958B106 4155 731486.000SH SOLE 731486.000
KINDER MORGAN ENERGY PARTNERS 494550106 1200 16198.115SH SOLE 16198.115
ISHARES DJ US FINANCIAL SECTOR UNIT TRUST (EQUI 464287788 346 5855.000 SH SOLE 5855.000
ISHARES DOW JONES US TELECOM UNIT TRUST (EQUI 464287713 353 14822.000SH SOLE 14822.000
ISHARES MSCI EAFE INDEX UNIT TRUST (EQUI 464287465 940 15641.966SH SOLE 15641.966
ISHARES MSCI EMERGING MARKETS UNIT TRUST (EQUI 464287234 3237 66516.000SH SOLE 66516.000
ISHARES RUSSELL 2000 INDEX UNIT TRUST (EQUI 464287655 1548 18386.439SH SOLE 18386.439
ISHARES RUSSELL 2000 VALUE IND UNIT TRUST (EQUI 464287630 684 9078.000 SH SOLE 9078.000
ISHARES RUSSELL 3000 INDEX UNIT TRUST (EQUI 464287689 377 4757.000 SH SOLE 4757.000
ISHARES RUSSELL MIDCAP INDEX UNIT TRUST (EQUI 464287499 1006 9227.000 SH SOLE 9227.000
ISHARES S&P 500 INDEX UNIT TRUST (EQUI 464287200 1595 11990.000SH SOLE 11990.000
ISHARES S&P GLOBAL CLEAN ENERG UNIT TRUST (EQUI 464288224 219 11600.000SH SOLE 11600.000
ISHARES S&P GLOBAL TELECOMMUNI UNIT TRUST (EQUI 464287275 5797 93871.000SH SOLE 93871.000
ISHARES S&P US PREFERRED STOCK UNIT TRUST (EQUI 464288687 939 23689.000SH SOLE 23689.000
MARKET VECTORS AGRIBUSINESS UNIT TRUST (EQUI 57060U605 284 5065.000 SH SOLE 5065.000
S&P 400 MIDCAP SPDRs UNIT TRUST (EQUI 78467Y107 215 1200.000 SH SOLE 1200.000
S&P 500 SPDRs UNIT TRUST (EQUI 78462f103 251 1890.000 SH SOLE 1890.000
SPDR S&P BIOTECH UNIT TRUST (EQUI 78464A870 2319 34730.000SH SOLE 34730.000
UTILITIES SELECT SECTOR SPDR UNIT TRUST (EQUI 81369y886 1467 46040.000SH SOLE 46040.000
VANGUARD EMERGING MARKETS STOC UNIT TRUST (EQUI 922042858 2195 44845.778SH SOLE 44845.778
VANGUARD TOTAL STOCK MARKET ET UNIT TRUST (EQUI 922908769 1551 22569.671SH SOLE 22569.671
WISDOMTREE EMERGING MKTS EQUIT UNIT TRUST (EQUI 97717W315 903 14784.000SH SOLE 14784.000
WISDOMTREE EMERGING MKTS SMALL UNIT TRUST (EQUI 97717W281 3971 74253.414SH SOLE 74253.414
WISDOMTREE INTL LARGE CAP DIVI UNIT TRUST (EQUI 97717W794 322 6747.000 SH SOLE 6747.000
WISDOMTREE SMALL CAP DIVIDEND UNIT TRUST (EQUI 97717W604 1122 23063.000SH SOLE 23063.000
1/100000 WELLS FARGO PFD PFD KEK746889 0 61200.000SH SOLE 61200.000