SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
  
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Cohen Chad M

(Last) (First) (Middle)
C/O ZILLOW, INC.
1301 SECOND AVENUE, FL. 31

(Street)
SEATTLE WA 98101

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
ZILLOW INC [ Z ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CFO & Treasurer
3. Date of Earliest Transaction (Month/Day/Year)
01/18/2012
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 01/18/2012 M 1,170 A $3.2448 1,745 D
Class A Common Stock 01/18/2012 M 616 A $3.5828 2,361 D
Class A Common Stock 01/18/2012 M 524 A $3.5152 2,885 D
Class A Common Stock 01/18/2012 M 339 A $3.2448 3,224 D
Class A Common Stock 01/18/2012 M 221 A $7.267 3,445 D
Class A Common Stock 01/18/2012 M 154 A $3.8532 3,599 D
Class A Common Stock 01/18/2012 S 3,024(1) D $27.0883(2) 575 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $3.5152 01/18/2012 M 524 02/12/2010(3) 02/12/2016 Class A Common Stock 524 $0.0000 3,414 D
Stock Option (Right to Buy) $7.267 01/18/2012 M 221 02/27/2009(3) 02/27/2015 Class A Common Stock 221 $0.0000 1,962 D
Stock Option (Right to Buy) $3.5828 01/18/2012 M 616 03/12/2011(3) 03/12/2017 Class A Common Stock 616 $0.0000 14,176 D
Stock Option (Right to Buy) $3.2448 01/18/2012 M 339 08/01/2011(3) 08/17/2017 Class A Common Stock 339 $0.0000 15,933 D
Stock Option (Right to Buy) $3.8532 01/18/2012 M 154 08/25/2010(3) 08/25/2016 Class A Common Stock 154 $0.0000 7,242 D
Stock Option (Right to Buy) $3.2448 01/18/2012 M 1,170 11/15/2011(3) 11/15/2017 Class A Common Stock 1,170 $0.0000 26,936 D
Explanation of Responses:
1. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2011.
2. The reported price is a weighted average sale price. These shares were sold in mulitiple transactions at prices ranging from $26.78 to $27.31. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, full information regarding the number of shares sold at each separate price within the range.
3. Date at which first vesting occurs is indicated. 1/4th of the total number of shares originally subject to the option become exercisable at the first vesting date and an additional 1/48th become exercisable each month thereafter until the option is fully vested.
/s/ Kathleen Philips, Attorney-in-Fact 01/20/2012
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.