8-K 1 d8k.htm FORM 8-K Form 8-K

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): September 2, 2011

 

 

ZILLOW, INC.

(Exact name of registrant as specified in its charter)

 

 

 

Washington   001-35237   20-2000033
(State or other jurisdiction of
incorporation or organization)
  (Commission File Number)   (I.R.S. Employer
Identification Number)

 

1301 Second Avenue, Floor 31, Seattle, Washington   98101
(Address of principal executive offices)   (Zip Code)

(206) 470-7000

(Registrant’s telephone number, including area code)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act 17 CFR 240.13e-4(c))

 

 

 


Item 7.01 Regulation FD Disclsoure.

Pursuant to 17 CFR Part 243 (“Regulation FD”), Zillow, Inc. (“Zillow”) is submitting below information relating to its monthly unique user metrics.

In accordance with General Instruction B.2 of Form 8-K, the information under this item shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such a filing. This report will not be deemed an admission as to the materiality of any information required to be disclosed solely to satisfy the requirements of Regulation FD.

On September 2, 2011, Zillow released monthly unique user metrics for each month in the period from January 2009 to August 2011 on the Investor Relations page of Zillow’s website at http://investors.zillow.com/events.cfm. The historical monthly unique user metrics are provided for purposes of comparability. Zillow measures unique users with Omniture analytical tools. Since July 2011, the reported monthly unique users include the effect of adding unique user traffic from Zillow’s March 2011 acquisition of Postlets LLC (“Postlets”) to Zillow’s core traffic metrics, as Zillow recently finalized the integration of Postlets’ traffic into Omniture.

Zillow counts a unique user the first time an individual accesses either Zillow.com or Postlets.com using a web browser during a calendar month, and the first time an individual accesses Zillow’s mobile applications using a mobile device during a calendar month. If an individual accesses Zillow’s websites using different web browsers within a given month, the first access by each such web browser is counted as a separate unique user. If an individual accesses both Zillow.com and Postlets.com in a single month, the first access to each website is counted as a separate unique user since unique users are tracked separately for each domain. If an individual accesses Zillow’s mobile applications using different mobile devices within a given month, the first instance of access by each such mobile device is counted as a separate unique user.


The following table summarizes Zillow’s monthly unique users for Zillow’s websites and mobile applications:

 

Period

   Monthly
Unique Users
(in thousands)
 

August 2011

     25,143   

July 2011

     23,220   

June 2011

     20,857   

May 2011

     22,000   

April 2011

     19,416   

March 2011

     19,409   

February 2011

     16,808   

January 2011

     15,702   

December 2010

     13,069   

November 2010

     12,530   

October 2010

     12,400   

September 2010

     11,967   

August 2010

     12,480   

July 2010

     11,736   

June 2010

     10,697   

May 2010

     10,899   

April 2010

     10,658   

March 2010

     10,204   

February 2010

     8,730   

January 2010

     8,969   

December 2009

     7,392   

November 2009

     7,619   

October 2009

     7,822   

September 2009

     7,915   

August 2009

     8,848   

July 2009

     8,691   

June 2009

     8,450   

May 2009

     8,920   

April 2009

     8,474   

March 2009

     8,817   

February 2009

     7,905   

January 2009

     7,529   


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Dated: September 2, 2011   ZILLOW, INC.
    By:   /S/ SPENCER M. RASCOFF
  Name:     Spencer M. Rascoff
  Title:       Chief Executive Officer