0001333493-12-000048.txt : 20120808 0001333493-12-000048.hdr.sgml : 20120808 20120808183337 ACCESSION NUMBER: 0001333493-12-000048 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120806 FILED AS OF DATE: 20120808 DATE AS OF CHANGE: 20120808 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Lauer Gary L CENTRAL INDEX KEY: 0001366004 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-33071 FILM NUMBER: 121018030 MAIL ADDRESS: STREET 1: 440 EAST MIDDLEFIELD ROAD CITY: MOUNTAIN VIEW STATE: CA ZIP: 94043 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: eHealth, Inc. CENTRAL INDEX KEY: 0001333493 STANDARD INDUSTRIAL CLASSIFICATION: INSURANCE AGENTS BROKERS & SERVICES [6411] IRS NUMBER: 770470789 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 440 EAST MIDDLEFIELD ROAD CITY: MOUNTAIN VIEW STATE: CA ZIP: 94043 BUSINESS PHONE: 650-584-2700 MAIL ADDRESS: STREET 1: 440 EAST MIDDLEFIELD ROAD CITY: MOUNTAIN VIEW STATE: CA ZIP: 94043 4 1 edgar.xml PRIMARY DOCUMENT X0306 4 2012-08-06 0001333493 eHealth, Inc. EHTH 0001366004 Lauer Gary L C/O EHEALTH, INC. 440 EAST MIDDLEFIELD ROAD MOUNTAIN VIEW CA 94043 1 1 0 0 Chr. of the Board and CEO Common Stock 2012-08-06 4 M 0 21800 2.00 A 190784 D Common Stock 2012-08-06 4 S 0 10900 18.1686 D 179884 D Common Stock 2012-08-06 4 S 0 10900 18.1662 D 168984 D Common Stock 2012-08-07 4 M 0 5400 2.00 A 174384 D Common Stock 2012-08-07 4 S 0 2700 17.7157 D 171684 D Common Stock 2012-08-07 4 S 0 2700 17.7162 D 168984 D Common Stock 2012-08-08 4 M 0 6400 2.00 A 175384 D Common Stock 2012-08-08 4 S 0 3200 17.662 D 172184 D Common Stock 2012-08-08 4 S 0 3200 17.6664 D 168984 D Employe Stock Option (right to buy) 2.00 2012-08-06 4 M 0 21800 0 D 2013-05-21 Common Stock 21800 72800 D Employe Stock Option (right to buy) 2.00 2012-08-07 4 M 0 5400 0 D 2013-05-21 Common Stock 5400 72800 D Employe Stock Option (right to buy) 2.00 2012-08-08 4 M 0 6400 0 D 2013-05-21 Common Stock 6400 49747 D This transaction was effected pursuant to a Rule 10b5-1 trading plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.97 to $18.30, inclusive. The reporting person undertakes to provide to eHealth, Inc., any security holder of eHealth, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3), (5) and (6) to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.96 to $18.29, inclusive. The option shares become vested as to 25% of the shares one year after September 9, 2002 and 1/48th of the shares upon each month of continuous service thereafter. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.57 to $17.80, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.39 to $17.78, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.39 to $17.775, inclusive. The option shares become vested as to 25% of the shares one year after January 8, 2000 and 1/48th of the shares upon each month of continuous service thereafter. /s/ Jennifer Thompson, as attorney-in-fact for Gary L. Lauer 2012-08-08