Document and Entity Information [Abstract] Document and Entity Information [Abstract] Entity Registrant Name Entity Registrant Name Entity Central Index Key Entity Central Index Key Document Type Document Type Document Period End Date Document Period End Date Amendment Flag Amendment Flag Document Fiscal Year Focus Document Fiscal Year Focus Document Fiscal Period Focus Document Fiscal Period Focus Current Fiscal Year End Date Current Fiscal Year End Date Entity Filer Category Entity Filer Category Entity Common Stock, Shares Outstanding Entity Common Stock, Shares Outstanding Consolidated Balance Sheets [Abstract] Statement of Financial Position [Abstract] Assets [Abstract] Assets Assets, Current [Abstract] Current assets: Cash Cash Cash, Beginning Balance Cash, Ending Balance Prepaid Expense and Other Assets, Current Prepaid and other assets Prepaid and sundry Assets, Current Total current assets Total current assets Assets Total assets Total assets Liabilities and Equity [Abstract] Liabilities and Stockholders’ Deficit Liabilities, Current [Abstract] Current liabilities: Accounts Payable and Accrued Liabilities, Current Accounts payable and accrued liabilities Accounts payable and accrued liabilities Accrued Salaries, Current Accrued officers compensation Due To Related Parties, Current Advances from related parties Due to Related Parties, Current, Total Convertible Debt, Current Senior secured convertible note, including accrued interest of $53,300 Secured Promissory Note Secured promissory note, current balance Secured promissory note Convertible Notes Payable, Net Of Discount Convertible notes, including accrued interest of $25,370 Convertible notes payable, net of discount Convertible notes payable, net of discount. Promissory Notes, Including Accrued Interest Of 6,900 Issuence of promissory notes Promissory notes, including accrued interest of $2,500 Derivative Liability, Fair Value, Net Derivative liability Fair value of Derivative Liability Conversion feature Liabilities, Current Total current liabilities Total current liabilities Stockholders Equity, Including Portion Attributable To Noncontrolling Interest [Abstract] Stockholders’ deficit: Common Stock, Value, Issued Common Stock, $.001 par value; 450,000,000 shares authorized; 117,121 and 86,694 shares issued and outstanding at November 30, 2012 and August 31, 2012, respectively Common Stock, Value, Issued, Total Common Stock, Value, Issued, Beginning Balance Common Stock, Value, Issued, Ending Balance Additional Paid In Capital Additional paid-in capital Additional paid-in capital Additional Paid in Capital, Beginning Balance Additional Paid in Capital, Ending Balance Common Stock, Value, Subscriptions Common shares issuable (1,750 and 1,625 shares, respectively) Retained Earnings (Accumulated Deficit) Deficit accumulated during the development stage Deficit accumulated during the development stage Retained Earnings (Accumulated Deficit), Beginning Balance Retained Earnings (Accumulated Deficit), Ending Balance Stockholders Equity, Including Portion Attributable To Noncontrolling Interest Total stockholders’ deficit Total stockholders’ deficit Balance Ending Balance Liabilities and Equity Total liabilities and stockholders’ deficit Total liabilities and stockholders’ deficit Statement [Table] Statement [Table] Short-Term Debt, Type [Axis] Short-term Debt, Type [Axis] Short-Term Debt, Type [Domain] Short-term Debt, Type [Domain] Senior Secured Convertible Note [Member] Senior Secured Convertible Note [Member] Senior Secured Convertible Note. Convertible Notes Payable [Member] Convertible notes payable, interest at 8% per annum (A) [Member] Promissory Notes [Member] Promissory notes. Statement [Line Items] Statement [Line Items] Interest Payable, Current Accrued interest Common Stock, Par Value Common stock, par value Common Stock, Shares Authorized Common stock, shares authorized Common Stock, Shares, Issued Common stock, shares issued Common stock, shares issued Common Stock, Shares, Issued, Total Common Stock, Shares Outstanding Common stock, shares outstanding Common stock, shares outstanding Common Stock, Shares, Outstanding, Beginning Balance Common Stock, Shares, Outstanding, Ending Balance Common Stock, Shares Subscribed But Unissued Common shares issuable Consolidated Statements Of Operations [Abstract] Income Statement [Abstract] Revenue, Net Revenues Revenues Operating Expenses [Abstract] Operating expenses: General and Administrative Expense General and administrative expenses General and administrative expenses Impairment Of Intangible Assets (Excluding Goodwill) Impairment of website development costs Impairment of website development costs Operating Income (Loss) Operating loss Operating loss Nonoperating Income (Expense) [Abstract] Other: Loss On Debt Modification Loss on modification of debt Loss on debt modification. Loss on debt modification Interest Expense Accrued interest Interest expense Financial Interest expense Cost Of Offering Cost of offering Cost of offering. Cost of offering Gain (Loss) On Derivative Instruments, Net, Pretax Change in value of derivative liability Change in fair value of derivative liability Payments For Merger Related Costs Reverse merger costs Cost of reverse merger Other Extraordinary Gain (Loss) Costs of rescinded acquisition Nonoperating Income (Expense) Other income (expense), net Other expense, net Net Income (Loss), Including Portion Attributable To Noncontrolling Interest Net loss Net income (loss): Net income (loss) Earnings Per Share [Abstract] Net income (loss) per common share Earnings Per Share, Basic and Diluted Net income (loss) per common share – basic and diluted Net loss per common share – basic and diluted Weighted Average Number Of Shares Outstanding, Basic and Diluted Weighted average common shares outstanding – basic and diluted Statement Of Stockholders Equity [Abstract] Statement of Stockholders' Equity [Abstract] Equity Components [Axis] Statement, Equity Components [Axis] Equity Component [Domain] Equity Component [Domain] Preferred Stock [Member] Preferred Stock Common Stock [Member] Common Stock Additional Paid-In Capital [Member] Additional Paid in Capital Common Shares Issuable [Member] Common shares issuable Common Shares Issuable. Retained Earnings [Member] Deficit Shares, Outstanding Balance shares, November 30, 2011 Balance, Shares Ending Balance, Shares Stock Issued During Period, Value, Other Shares issued upon Reverse acquisition Stock Issued During Period, Shares, Other Shares issued for investor relations services, Shares Shares issued upon reverse acquisition (Shares) Fair Value Of Stock Issued Upon Rescinded Acquisition Fair value of stock issued upon rescinded acquisition Fair Value Of Stock Issued Upon Rescinded Acquisition (Shares) Shares issued for CDS transaction Fair value of stock issued upon rescinded acquisition (Shares) Shares Issued To Employees For Services Provided Shares issued to employees for services provided Shares issued to employees for services provided. Shares Issued To Employees For Services Provided Shares Shares issued to employees for services provided (Shares) Shares issued to employees for services provided in shares. Fair Value Of Stock Issued For Services Received Shares issued for consulting services Fair value of stock issued for outside services received Fair Value Of Stock Issued For Services Received (Shares) Stock issued for services Fair value of stock issued for outside services received (Shares) Stock Issued During Period, Value, Issued For Cash Common stock issued for cash Stock Issued During Period, Shares, Issued For Cash Common stock issued for cash (Shares) Stockholders Equity, Other Common stock to be issued Stock Based Compensation Expense Value Stock based compensation expense Stock based compensation expense. Stock Based Compensation Expense Shares Stock based compensation expense (Shares) Stock based compensation expense in shares. Common Stock To Be Issued For Employee Compensation Common stock to be issued for employee compensation Common stock to be issued for employee compensation. Stock Issued During Period, Value, Conversion Of Convertible Securities Shares issued upon conversion of Convertible Note Shares issued upon conversion of Convertible Notes Stock Issued During Period, Shares, Conversion Of Convertible Securities Shares issued upon conversion of Convertible Note (Shares) Shares issued upon conversion of Convertible Note (Shares) Adjustments To Additional Paid In Capital, Convertible Debt With Conversion Feature Fair value of beneficial conversion feature of Convertible Notes upon debt modification Consolidated Statements Of Cash Flows [Abstract] Statement of Cash Flows [Abstract] Net Cash Provided By (Used In) Operating Activities [Abstract] Cash flows from operating activities: Adjustments To Reconcile Net Income (Loss) To Cash Provided By (Used In) Operating Activities [Abstract] Adjustments to reconcile net loss to cash (used in) provided by operating activities: Stock Issued Upon Rescinded Acquisition Fair value of stock issued upon rescinded acquisition The value of shares issued due to the rescinded acquisition. Share-Based Compensation Stock based compensation expense Fair value of stock issued for services Stock based compensation expense Employee Benefits and Share-Based Compensation Stock issued to employees for compensation and services Amortization Of Debt Discount (Premium) Amortization of note discount Amortization of debt discount Increase (Decrease) In Interest Payable, Net Accrued interest Non Cash Interest Expense On Note Conversions Non cash interest expense on note conversions Non cash interest expense on note conversions. Increase (Decrease) In Operating Capital [Abstract] (Increase) decrease in: Increase (Decrease) In Prepaid Expense and Other Assets Prepaid and other assets Prepaid and sundry Prepaid and other assets Increase (Decrease) In Accrued Liabilities Accrued compensation Accrued compensation Increase (Decrease) In Accounts Payable and Accrued Liabilities Accounts payable and accrued liabilities Accounts payable and accrued liabilities Net Cash Provided By (Used In) Operating Activities Net cash provided by (used in) operating activities Net cash (used in) provided by operating activities Net Cash Provided By (Used In) Financing Activities [Abstract] Cash flows from financing activities: Proceeds From (Repayments Of) Related Party Debt Advances from related parties Proceeds from (Repayments of) Related Party Debt, Total Proceeds From (Repayments Of) Secured Debt Payment of senior secured convertible note Proceeds From (Repayments Of) Notes Payable Payment of promissory note Proceeds from (Repayments of) Notes Payable, Total Proceeds From Convertible Debt Cash received on issuance of convertible promissory notes Proceeds From Other Debt Cash received on issuance of a promissory note Proceeds From Other Equity Cash received on shares to be issued Proceeds From Issuance Of Common Stock Cash received on issuance of common stock Net Cash Provided By (Used In) Financing Activities Net cash provided by (used in) financing activities Net cash provided by (used in) financing activities Cash and Cash Equivalents, Period Increase (Decrease) [Abstract] Change in cash: Cash and Cash Equivalents, Period Increase (Decrease) Net (decrease) increase Net (decrease) increase Cash and Cash Equivalents, At Carrying Value Cash Cash Balance at beginning of period Balance at end of period Supplemental Cash Flow Information [Abstract] Supplemental disclosures of cash flow information: Cash Paid For [Abstract] Cash paid for: Income Taxes Paid, Net Income taxes Interest Paid, Net Interest Other Noncash Investing and Financing Items [Abstract] Non cash financing activities Stock Issued Fair value of common shares issued upon conversion of senior secured promissory note Common Shares Issued Upon Conversion Of Convertible Notes Fair value of common shares issued upon conversion of convertible notes Common shares issued upon conversion of Convertible Notes. Noncash Or Part Noncash Acquisition, Payables Assumed Accounts payable assumed on reverse acquisition Fair Value Of Assets Acquired Acquisition of website for accounts payable Promissory Notes Assumed On Reverse Acquisition Promissory notes assumed on reverse acquisition Promissory notes assumed on reverse acquisition. Issuance Of Note Payable On Reverse Merger Issuance of note payable on reverse merger Issuance of note payable on reverse merger. Common Shares Issued Upon Conversion Of Accrued Compensation Fair value of common shares issued upon conversion of accrued compensation Common shares issued upon conversion of accrued compensation. Fair Value Of Beneficial Conversion Features Of Convertible Notes Fair value of beneficial conversion feature of convertible notes Fair value of beneficial conversion features of convertible notes. Organization, Nature Of Business and Basis Of Presentation [Abstract] Organization, Consolidation and Presentation of Financial Statements [Abstract] Organization, Consolidation and Presentation Of Financial Statements Disclosure and Significant Accounting Policies [Text Block] Organization, Nature of Business and Basis of Presentation Going Concern [Abstract] Going Concern [Abstract] Going Concern [Text Block] Going Concern Going Concern disclosure. Summary Of Significant Accounting Policies [Abstract] Accounting Policies [Abstract] Significant Accounting Policies [Text Block] Summary of Significant Accounting Policies Advances From Related Parties [Abstract] Related Party Transactions [Abstract] Related Party Transactions Disclosure [Text Block] Advances from Related Parties Senior Secured Convertible Note, Secured Promissory Note and Convertible Notes [Abstract] Debt Disclosure [Abstract] Senior Secured Convertible Note [Text Block] Senior Secured Convertible Note Senior Secured Convertible Note disclosure. Debt Disclosure [Text Block] Secured Promissory Note Convertible Note [Text Block] Convertible Notes Disclosure of convertible note. Promissory Notes [Text Block] Promissory Notes Disclosure of promissory notes. Derivative Liability [Abstract] Derivative Instruments and Hedging Activities Disclosure [Abstract] Derivative Liability Derivative Liability Capital Stock [Abstract] Equity [Abstract] Stockholders Equity Note Disclosure [Text Block] Capital Stock Subsequent Events [Abstract] Subsequent Events [Abstract] Subsequent Events [Text Block] Subsequent Events Development Stage Company [Policy Text Block] Development Stage Company Consolidation, Policy [Policy Text Block] Principles of Consolidation Use Of Estimates, Policy [Policy Text Block] Use of Estimates Goodwill and Intangible Assets, Policy [Policy Text Block] Internal Website Development Costs Fair Value Of Financial Instruments, Policy [Policy Text Block] Fair Value of Financial Instruments Concentration Risk, Credit Risk, Policy [Policy Text Block] Vendor Concentration Income Tax, Policy [Policy Text Block] Income Taxes Earnings Per Share, Policy [Policy Text Block] Earnings or Loss per Share Compensation Related Costs, Policy [Policy Text Block] Stock-Based Compensation Derivatives, Policy [Policy Text Block] Derivative Financial Instruments New Accounting Pronouncements Or Change In Accounting Principle [Table] New Accounting Pronouncements or Change in Accounting Principle [Table] Adjustments For New Accounting Pronouncements [Axis] Adjustments for New Accounting Pronouncements [Axis] Type Of Adoption [Domain] Type of Adoption [Domain] Accounting Standards Update 2011 11 [Member] ASU 2011-11, Disclosure about Offsetting Assets and Liabilities [Member] Accounting Standards Update 2011-01, Balance Sheet: Disclosures about Offsetting Assets and Liabilities to enhance disclosure requirements relating to the offsetting of assets and liabilities on an entity's balance sheet. Accounting Standards Update 2012 02 [Member] ASU No. 2012-02, Testing Indefinite-Lived Intangible Assets [Member] ASU No. 2012-02, Intangibles-Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment (ASU 2012-02) , allowing entities the option to first assess qualitative factors to determine whether it is necessary to perform the quantitative impairment test. New Accounting Pronouncements Or Change In Accounting Principle [Line Items] New Accounting Pronouncements or Change in Accounting Principle [Line Items] New Accounting Pronouncements, Policy [Policy Text Block] Recent Accounting Pronouncements Schedule Of Derivative Liabilities At Fair Value [Table Text Block] Schedule of derivative liabilities at fair value Schedule Of Long-Term Debt Instruments [Table Text Block] Components of Convertible notes payable Fair Value, Assets and Liabilities Measured On Nonrecurring Basis, Valuation Techniques [Table Text Block] Schedule of derivative liabilities valued probability weighted average Black-Scholes pricing mode Organization Nature Of Business and Basis Of Presentation (Textual) [Abstract] Organization Nature of Business and Basis of Presentation (Textual) Schedule Of Long-Term Debt Instruments [Table] Schedule of Long-term Debt Instruments [Table] Long-Term Debt, Type [Axis] Long-term Debt, Type [Axis] Long-Term Debt, Type [Domain] Long-term Debt, Type [Domain] Secured Promissory Note [Member] Secured Promissory Note [Member] Secured Promissory Note. Promissory Note [Member] Promissory Note [Member] Cancellation Of Contract [Axis] Cancellation of Contract [Axis] Cancellation Of Contract [Domain] Cancellation of Contract [Domain] Cancellation Of Agreement [Member] Share Cancellation Agreement [Member] Cancellation of an agreement after the balance sheet date. Debt Instrument [Line Items] Debt Instrument [Line Items] Debt Instrument, Face Amount Note principle amount Senior secured convertible note principle amount Number Of Common Stock Cancelled Number of common stock cancelled Number of common stock cancelled. Common Stock Cancelled For Cash Common stock cancelled for cash Common stock cancelled for cash. Preferred Stock Issued As Security For Promissory Note Preferred stock issued as security Preferred stock (Series A) issued into escrow as security for promissory note Preferred stock issued as security for promissory note. Preferred Stock, Voting Rights Preferred stock, voting rights Equity Method Investment, Ownership Percentage Pecentage of assets acquired of SSD pursuant to stock exchange agreement Stock Issued During Period, Shares, Restricted Stock Award, Gross Restricted stock issued in exchange of all issued and outstanding shares of SSD Subsidiary Or Equity Method Investee, Cumulative Number Of Shares Issued For All Transactions Number of shares exchanged by OSL under share exchange agreement with Company Cancellation Of Stock That Yet Unissued Cancellation of stock that yet unissued Cancellation of stock that yet unissued. Number Of Shares Due Under Employment Agreement Number of shares due under employment agreement Number of shares due under employment agreement. Reverse Merger Cost Reverse merger cost Reverse merger cost. Net Liability Assumed Upon Reverse Merger Net liability assumed upon reverse merger Net liability assumed upon reverse merger. Cost Of Share Cancellation Agreement Cost of share cancellation agreement Cost of share cancellation agreement. Stockholders' Equity, Reverse Stock Split Reverse stock split description Number Of Authorized Shares Available For Issuance Before Increment Number of authorized shares available for issuance before amended articles of incorporation Number of authorized shares available for issuance before increment. Common Stock Issued and Outstanding After Reverse Split Common stock issued and outstanding after reverse split Common stock issued and outstanding after reverse split. Going Concern (Textual) [Abstract] Going concern (Textual) Cash In Hand Cash in hand Cash in hand. Burn Rate Incurred By Company Per Month Burn rate incurred by company per month Burn rate incurred by company per month. Fund Requirement For Continuation Of Business Fund requirement by second quarter of 2013 for continuation of business Fund requirement for continuation of business. Fair Value Measurements, Recurring and Nonrecurring [Table] Fair Value Measurements, Recurring and Nonrecurring [Table] Measurement Frequency [Axis] Measurement Frequency [Axis] Fair Value, Measurement Frequency [Domain] Fair Value, Measurement Frequency [Domain] Fair Value, Measurements, Recurring [Member] Fair Value, Measurements, Recurring [Member] Fair Value, Hierarchy [Axis] Fair Value, Hierarchy [Axis] Fair Value, Measurements, Fair Value Hierarchy [Domain] Fair Value, Measurements, Fair Value Hierarchy [Domain] Fair Value, Inputs, Level 1 [Member] Level 1 [Member] Fair Value, Inputs, Level 2 [Member] Level 2 [Member] Fair Value, Inputs, Level 3 [Member] Level 3 [Member] Fair Value, Assets and Liabilities Measured On Recurring and Nonrecurring Basis [Line Items] Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items] Derivative Liability, Fair Value, Net [Abstract] Fair value : Fnancial assets measured and recorded at fair value Concentration Risk [Table] Concentration Risk [Table] Concentration Risk Benchmark [Axis] Concentration Risk Benchmark [Axis] Concentration Risk Benchmark [Domain] Concentration Risk Benchmark [Domain] Accounts Payable [Member] Accounts Payable [Member] Accrued Liabilities [Member] Accrued Liabilities [Member] Concentration Risk [Line Items] Concentration Risk [Line Items] Summary Of Significant Accounting Policies (Textual) [Abstract] Summary of Significant Accounting Policies (Textual) Summary of Significant Accounting Policies (Textual). Concentration Risk, Percentage Vendor concentration, Percentage Number Of Major Vendor Number of major vendor Number of major vendor. Dilutive Securities, Effect On Basic Earnings Per Share Dilutive financial instruments Incremental Common Shares Attributable To Contingently Issuable Shares Shares issued to legal acquirer included in weighted average share calculation Advances From Related Parties (Textual) [Abstract] Advances from Related Parties (Textual) Senior Secured Convertible Note (Textual) [Abstract] Senior Secured Convertible Note (Textual) Debt Instrument, Convertible, Conversion Price Conversion price Debt Instrument Extended Maturity Date Under Amendment One Extended maturity date under amendment one, Convertible debt Debt instrument extended maturity date under amendment one. Debt Instrument Extended Maturity Date Under Amendment Two Extended maturity date under amendment two, Convertible debt Debt instrument extended maturity date under amendment two. Remaining Balance Outstanding Remaining balance outstanding Interest Payable Accrued interest on debt instrument Secured Promissory Note Textual [Abstract] Secured Promissory Note (Textual) Secured Promissory Note. Repayment Of Debt Initial Amount Paid Repayment of debt, initial amount paid Repayment of debt, initial amount paid. Debt Instrument, Periodic Payment, Principal Repayment of debt, periodic payment Repayment Of Debt, Final Amount Paid Repayment of debt, final amount paid Repayment of debt, final amount paid. Convertible Notes Payable Two [Member] Convertible notes payable, interest at 10% per annum (B) [Member] Written promise to pay a note which can be exchanged for a specified quantity of securities (typically common stock), at the option of the issuer or the holder. Convertible Notes Payable Three [Member] Convertible notes payable, interest at 8% per annum, due June 30, 2013 (C) [Member] Written promise to pay a note which can be exchanged for a specified quantity of securities (typically common stock), at the option of the issuer or the holder.. Convertible Notes Payable [Abstract] Components of convertible notes payable Convertible Notes, Including Accrued Interest Of 3,200 Convertible notes payble Convertible notes, including accrued interest of $18,800 Convertible Notes Payable Discount Less: note discount Convertible Notes payable discount. Convertible Notes Five [Member] Convertible Notes Four [Member] Convertible Notes. Convertible Notes Two [Member] Convertible Notes One [Member] Convertible Notes. Convertible Notes Three [Member] Convertible Notes Two [Member] Convertible Notes. Convertible Notes Four [Member] Convertible Notes Three [Member] Convertible Notes. Legal Entity [Axis] Legal Entity [Axis] Entity [Domain] Entity [Domain] Asher Enterprises [Member] Asher Enterprises [Member] Panache Capital Llc [Member] Panache Capital, LLC [Member] Panache Capital, LLC. Continental Equities Llc [Member] Continental Equities, LLC [Member] Continental Equities, LLC. Convertible Notes Textual [Abstract] Convertible Notes (Textual) Convertible Notes. Number Of Convertible Notes Issued Number of Convertible notes issued Number of Convertible notes issued. Debt Instrument Maturity Period Convertible debt maturity period Debt instrument maturity Period. Debt Instrument, Maturity Date Convertible notes payable, Maturity date Due date Interest Rate Interest rate Interest rate Interest Rate On Past Due Amount Interest rate on past due amount Interest rate on past due amount. Debt Instrument, Convertible, Terms Of Conversion Feature Conversion term of convertible debt Fair Value Of Embedded Beneficial Conversion Feature Of Debentures Fair value of embedded beneficial conversion feature of debentures Fair value of the embedded beneficial conversion feature of the Debentures. Prepayment Fee On Debt Prepayment fee on debt Prepayment fee on debt. Discount On Average Closing Bid Price Discount on the average closing bid price Discount on the average closing bid price. Debt Instrument, Unamortized Discount Unamortized balance on debt discount Valuation Discount Upon Issuance Convertible Debt Valuation discount upon issuance of convertible debt Valuation discount upon issuance of convertible debt. Debt Discount Offset Against Balance Of Notes Debt discount offset against balance of notes Debt discount offset against balance of notes. Convertible Promissory Note Amendment Description Convertible promissory note, amendment description Convertible promissory note amendment description. Repayments Of Debt Partial repayment of indebtness Debt Instrument, Convertible, Beneficial Conversion Feature Beneficial conversion cost Promissory Notes One [Member] Promissory Notes Investor [Member] Promissory note. Promissory Notes Textual [Abstract] Promissory Notes (Textual) Promissory Notes. Derivative [Table] Derivative [Table] Scenario [Axis] Scenario [Axis] Scenario, Unspecified [Domain] Scenario, Unspecified [Domain] Issuance Date [Member] At date of issuance [Member] Issuance date. Derivative [Line Items] Derivative [Line Items] Fair Value Assumptions and Methodology For Assets and Liabilities [Abstract] Derivative liabilities valued using a probability weighted average Black-Scholes pricing mode Derivative Liability Conversion Feature [Abstract] Conversion feature : Fair Value Assumptions, Risk Free Interest Rate Risk-free interest rate Fair Value Assumptions, Expected Volatility Rate Expected volatility Fair Value Assumptions, Expected Term Expected life (in years) Fair Value Assumptions, Expected Dividend Rate Expected dividend yield Conversion Feature Of Derivative Liability At Fair Value Conversion feature Conversion feature of derivative liability at fair value. Derivative Liability (Textual) [Abstract] Derivative liability (Textual) Fair Value Of Derivative Liabilities Arising Upon Issuance Of Convertible Notes Fair value of derivative liabilities arising upon issuance of convertible notes Fair value of derivative liabilities arising upon issuance of convertible notes. Convertible Note Discount Convertible note discount Convertible note discount. Derivative, Gain On Derivative Gain on change in fair value of derivative liabilty Schedule Of Capital Units [Table] Schedule of Capital Units [Table] Class Of Stock [Axis] Class of Stock [Axis] Class Of Stock [Domain] Class of Stock [Domain] Series Preferred Stock [Member] Series A Preferred Stock [Member] Senior Secured Convertible Note One [Member] Senior Secured Convertible Note One [Member] Senior secured convertible note. Capital Unit [Line Items] Capital Unit [Line Items] Capital Stock Textual [Abstract] Capital Stock (Textual) Capital Stock. Description Of Preferred Stock Liquidation Preference Description of preferred stock liquidation preference Description of preferred stock liquidation preference. Common Stock Issuable Upon Conversion Of Each Share Of Convertible Preferred Stock Common stock issuable upon conversion of each share of convertible preferred stock Common stock issuable upon conversion of each share of convertible preferred stock. Common Stock Shares Authorized, Minimum Requested Capital Common stock shares authorized, minimum requested capital Common stock shares authorized, minimum requested capital. Subsequent Event [Table] Subsequent Event [Table] Related Party [Axis] Related Party [Axis] Related Party [Domain] Related Party [Domain] Chief Financial Officer [Member] Eric Kotch [Member] Chief Executive Officer [Member] Eli Feder [Member] President [Member] Steven Gormley [Member] President One [Member] Bob Rothenberg [Member] President one. One February Two Thousand Thirteen [Member] Commencing February 1, 2013 [Member] One February two thousand thirteen. Subsequent Event [Line Items] Subsequent Event [Line Items] Subsequent Events Textual [Abstract] Subsequent Events (Textual) Subsequent Events. Debt Conversion, Converted Instrument, Shares Issued Shares issued on conversion of debt Shares issued for partial repayment the Senior Secured Convertible Note Partial Repayment Of Debt Partial repayment of outstanding indebtedness Partial repayment of debt. Officers' Compensation Monthly cash salary Share Based Compensation Arrangement By Share Based Payment Award Periodic Shares Issued Shares issued per month under new employment agreement Share based compensation arrangement by share based payment award periodic shares issued. Share-Based Compensation Arrangement By Share-Based Payment Award, Shares Issued In Period Shares issued on or about January 10, 2012 Number Of Stock Certificates Number of stock certificates Number of stock certificates. Number Of Shares Each Stock Certificates Consists Of Number of shares consist each stock certificates Number of shares each stock certificates consists of. Number Of Shares Issued Under Employment Agreement Shares issued immediately under employment agreement Number of shares issued under employment agreement. Description Of Employment Agreement Termination Terms Description of employment agreement termination terms Description of employment agreement termination terms. Non Competition Covenant Period Under Employment Agreement Non-competition covenant period under employment agreement Non competition covenant period under employment agreement. Number Of Shares Issued As Stock Certificate Periodically Number of shares issued per month as stock certificate Number of shares issued as stock certificate periodically. Employment Agreement Effective Date Employment agreement effective date Employment agreement effective date.