SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person*
Upfront III Partners, L.P.

(Last) (First) (Middle)
C/O UPFRONT VENTURES
2121 AVENUE OF THE STARS, SUITE 1630

(Street)
LOS ANGELES CA 90067

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
05/15/2014
3. Issuer Name and Ticker or Trading Symbol
TrueCar, Inc. [ TRUE ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock 5,138,807 D
Common Stock 1,501,260 I By Upfront GP II, L.P.
Common Stock 559,248 I By Upfront II Investors, L.P.
Common Stock 139,397 I By Upfront II Partners, L.P.
Common Stock 206,202 I By Upfront GP III, L.P.
Common Stock 1,945,375 I By Upfront III, L.P.
Common Stock 63,152 I By Upfront III Investors, L.P.
Common Stock 31,891 I By Upfront III Partners, L.P.
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
1. Name and Address of Reporting Person*
Upfront III Partners, L.P.

(Last) (First) (Middle)
C/O UPFRONT VENTURES
2121 AVENUE OF THE STARS, SUITE 1630

(Street)
LOS ANGELES CA 90067

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Upfront GP II, L.P.

(Last) (First) (Middle)
C/O UPFRONT VENTURES
2121 AVENUE OF THE STARS, SUITE 1630

(Street)
LOS ANGELES CA 90067

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Upfront II Investors, L.P.

(Last) (First) (Middle)
C/O UPFRONT VENTURES
2121 AVENUE OF THE STARS, SUITE 1630

(Street)
LOS ANGELES CA 90067

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Upfront II Partners, L.P.

(Last) (First) (Middle)
C/O UPFRONT VENTURES
2121 AVENUE OF THE STARS, SUITE 1630

(Street)
LOS ANGELES CA 90067

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Upfront GP III, L.P.

(Last) (First) (Middle)
C/O UPFRONT VENTURES
2121 AVENUE OF THE STARS, SUITE 1630

(Street)
LOS ANGELES CA 90067

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Upfront III, L.P.

(Last) (First) (Middle)
C/O UPFRONT VENTURES
2121 AVENUE OF THE STARS, SUITE 1630

(Street)
LOS ANGELES CA 90067

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Upfront III Investors, L.P.

(Last) (First) (Middle)
C/O UPFRONT VENTURES
2121 AVENUE OF THE STARS, SUITE 1630

(Street)
LOS ANGELES CA 90067

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
Explanation of Responses:
/s/ Dana Kibler, for GRP Management Services Corp., the General Partner of Upfront II, L.P. 05/15/2014
/s/ Dana Kibler, for GRP Management Services Corp., the General Partner of Upfront GP II, L.P. 05/15/2014
/s/ Dana Kibler, for GRP Management Services Corp., the General Partner of Upfront II Investors, L.P. 05/15/2014
/s/ Dana Kibler, for GRP Management Services Corp., the General Partner of Upfront II Partners, L.P. 05/15/2014
/s/ Dana Kibler, for Upfront Ventures Management, Inc., the General Partner of Upfront GP III, L.P. 05/15/2014
/s/ Dana Kibler, for Upfront Ventures Management, Inc., the General Partner of Upfront III, L.P. 05/15/2014
/s/ Dana Kibler, for Upfront Ventures Management, Inc., the General Partner of Upfront III Investors, L.P. 05/15/2014
/s/ Dana Kibler, for Upfront Ventures Management, Inc., the General Partner of Upfront III Partners, L.P. 05/15/2014
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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